townsend.bunksite.com

Tag: Facebook

Top 10 Search Influence Blogs of 2016

The year 2016 was filled with memes, the Olympics, superhero movies, and the election. You can bet, with over 46% of people now online worldwide, there were plenty of changes to online marketing, too. If you haven’t kept up, here are the top 10 blogs of 2016 to make sure your business is poised for the #bestyearever.

1. What Happened to Facebook’s 20% Text Grid Tool?

Our Internet Marketing Team Lead, Michelle Neuhoff Boyd, created this informative blog post that eased the confusion of Facebook’s 20% text grid tool. Find out how this new rule may affect your business.

2. An Update: How to Get Rich (Answers, That Is) with Google

Not rich with money, but with Google. Over the years, Google has changed their algorithm, and our team at Search Influence is making sure to stay on top of every change. Read this post from 2015 to learn more about rich answers.

3. Getting Hands on With the New Google My Business

Having a hard time understanding the new Google My Business? This engaging blog post can clear up any confusion on listings, editing, and more.

4. Three Top Picks for The Big Idea at New Orleans Entrepreneur Week

During New Orleans Entrepreneur Week, The Big Idea picked 10 entrepreneurs’ ideas in front of a large crowd, and everyone got to vote their favorite. See the top three picks that Paula Keller, our director of sales and marketing, enjoyed the most by reading this post.

5. Email Marketing for Small Business: 9 Things Not to Do

Find out how not to email your customers when just starting your business. Originally published in 2010 by a Search Influence Alumni, read all about effective email marketing.

6. A Dentist’s Guide for Choosing Target Audiences on Facebook

Ever wondered how to market your dentistry on Facebook? This guide will help you understand the most successful dental campaigns in the industry. You’ll know what age group and interests to target.

7. Should You Be Using Google’s URL Shortener in Your Social Media Campaigns?

Are you still unsure if you should use Google’s URL shortener? This blog post talks about the benefits of using their shortener, such as the URL analytics, redirects, ease-of-use, and more.

8. Barnacle SEO – Local Search Engine Optimization for the Sam’s Club Crowd

Will Scott, CEO and co-founder at Search Influence, published this post back in 2011. Learn more about the term Barnacle SEO and which sites to trust for small businesses.

9. Nix the Wix SEO Challenge: Tips & Tricks

This post from 2015 helps you make the most out of your Wix website by guiding you on the meta tags updates, sharing your site on social media, making your site visual, and more.

10. 10 SEO Blogs You Should Be Following

Do you want to read reliable SEO blogs? Here’s a list of the most informative SEO blogs that Monica Shariffskul put together. Many of these are on my top list, too.

Be sure to subscribe to our Search Influence blog, and you’ll be the first to know when a new blog has been posted. Also, Happy New Year!

January 3, 2017
Search Influence Year in Review: Our Top 10 SEO Blog Posts of 2016

With this year drawing to a close, now is the time to reflect on the year and prepare for a successful and productive 2017. In keeping with this, we’ve highlighted our top SEO blog posts of 2016 to get you extra pumped for your New Year’s re-SEO-lutions.

1. An Update: How to Get Rich (Answers, That Is) With Google

In 2016, it’s estimated that approximately 40 percent of queries on Google resulted in “Rich Answers.” So what are these Rich Answers, and how can your website get selected for a Rich Answer on Google’s search engine results page (SERP)? This updated post gives you all the details.

2. Barnacle SEO – Local Search Engine Optimization for the Sam’s Club Crowd

For small businesses with small budgets, the “Barnacle SEO” approach may have big payoffs. Learn how attaching yourself to the white whales of the SEO world can expose you to new markets and customers.

3. Nix the Wix SEO Challenge: Tips & Tricks

Sure, Wix is the uber-easy-to-use, code-free web developing platform for dummies, but just how well do Wix sites get along with search engine optimization? Thanks to these quick tips and tricks, it’s easier than you may think for Wix sites to play nice with SEO.

4. 10 SEO Blogs You Should Be Following

Fancy yourself a true SEO connoisseur? This list outlines all the insider blogs you should be reading to stay up to date on the constantly changing world of search engine optimization. Hey, even if you’re new to the game, resources like the Google Blog and MOZ Blog provide a plethora of information to get started.

5. These 10 Expert Tips Will Drive Traffic to Your Business’s Website

Driving traffic to your website means driving sales for your business. Our in-house experts share their insights when it comes to getting people in the online door. Hint: If you’re promoting on Facebook and publishing press releases, then you’re off to a good start.

6. 5 Tips to Improve Local Search Rankings Even If You Don’t Have a Physical Location

Many businesses are opting for prime real estate on the interweb instead of brick and mortar locations, but that doesn’t mean you need to sacrifice website optimization. Check out these five tips for increasing your ranking.

7. Google My Business for Doctors: Visibility, Authority, & SEO

Claiming or creating a Google My Business listing can have big search impacts for medical practices. Follow this step-by-step guide for single practitioner practices, multi-practitioner practices, and multi-location practices.

8. Local SEO: How to Clean up Citations for Better SERP Visibility

A citation is the presence of a business’s name, address, and phone number (NAP) on any website. The consistency and accuracy of your NAP across sites will improve your local SEO rankings. Learn the four basic steps to complete an effective citation cleanup.

9. 12 Things You May Not Know About Online Marketing

Are you ready to be shocked and awed by the amazing (and hard to predict) world of online marketing? Here’s a list of some of the things that caught our Search Influence team members by surprise when they were rookies in the game.

10. The Importance of Content Marketing to Your SEO Strategy

Content marketing is the bread and butter of your SEO strategy and, in many ways, the success of your brand. Are you telling a relevant and compelling story about your business? Are you targeting the right audiences? This post will help you answer these important questions.

What better way to bring in the new year than with a new online marketing strategy? We hope these posts offer some helpful insights and maybe even a little motivation for a productive and optimized 2017.

December 21, 2016
Top 10 Search Influence Social Media Blogs of 2016

Everyone loves a good countdown list to finish up the year. We’ve had a lot to be proud of at Search Influence. Get cozy and check out our top 10 social media blogs from 2016!

#1. What Happened to Facebook’s 20% Text Grid Tool?

Originally published in March, this post is still holding on to its ranking as one of our most popular blogs ever! Learn how Facebook’s change to their text grid tool could affect the reach of your business’s ad campaign.

#2. A Dentist’s Guide for Choosing Target Audiences on Facebook

Facebook offers many different targeting options for campaigns. Did you know that one targeting parameter includes photo uploaders—Facebook users who have posted more than 50 photos in the last month? What better audience for a dentist to target than users making sure their pearly whites are perfect for their selfies?

#3. Should You Be Using Google’s URL Shortener in Your Social Media Campaigns?

This post from Shane Kretzmann continues to be one of our more popular blogs. He covers the benefits of using Google as your URL shortening service, like proper redirects and analytics data.

#4. These 10 Expert Tips Will Drive Traffic to Your Business’s Website

From schema markup to video syndication to press release publication, this post shares 10 valuable tips to help you increase your site’s traffic in no time.

#5. Should Each Franchise Location Have a Separate Facebook Page?

According to a study performed by Hubspot, 95% of Millennials expect brands to have a Facebook presence! Learn about questions a franchise should consider before deciding on its Facebook strategy, like varying components based on location, whether or not the majority of your consumers are on Facebook, and company culture.

#6. Learn How to Create a Snapchat On-Demand Geofilter to Boost Your Next Event

Back in February, Snapchat announced that users could create On-Demand Geofilters for any event for a fee as low as $5. This post covers the simple process of designing and setting up the filter for your next event or party.

#7. 4 Tips to Start Your Black Friday Social Media Strategy

These social media strategy tips can help businesses boost online and in-store sales all year long as well as during Black Friday. Check out some of the advice, like knowing when to start your messaging (hint: earlier is always better).

#8. Why Social Media is Critical for the Growth of Your Business

More small businesses are investing in social media, and for good reason—their customers are already savvy users. This interesting post covers topics like knowing exactly when to post. Thursdays and Fridays from 1 p.m.–4 p.m. result in 18% higher engagement!

#9. 5 Medical Practices Effectively Using Instagram

Doctors: is your social media strategy healthy? These 5 medical practices have been using Instagram to generate more traffic to their site and stimulate user engagement. Instagram is on the rise—users are nearly 60 times more likely to share an image than those on Facebook.

#10. 5 Things Healthcare Professionals Should Never Post on Social Media

New to social media at your practice? This post from February covers pitfalls to avoid, like doctor-patient confidentiality, misleading information, and the all-too-common Facebook rant or complaint.

December 20, 2016
Search Influence’s Top 5 November Blogs

Check out our top 5 blogs from last month. And be sure to subscribe to our blog to keep up on all the happenings at Search Influence and in the online advertising world.

#1: 4 Tips to Start Your Black Friday Social Media Strategy

It’s that time of the year again! Amanda Ball gave us some pointers on how companies can take advantage of online advertising at the busiest shopping time of the year.

#2: What Happened to Facebook’s 20% Text Grid Tool?

Our tech gurus at Search Influence have been keeping an eye on Facebook’s 20% Text Grid Tool updates. Meanwhile, Michelle Neuhoff Boyd’s blog, originally published in March 2016, is back on our top 5 list this month with some enlightening updates.

#3: 3 Things Leonard Cohen Taught Me About Content Marketing

The great Leonard Cohen left the world an extraordinary body of work when he passed away in November. Search Influence’s Joel Willson wrote about some of the lessons he learned about creating quality content from the great singer-songwriter.

#4: 8 Most Fun Jobs in New Orleans

We all know that there’s no place on Earth quite like New Orleans. Rachel Marsh shared her take on the 8 most fun jobs in the city.

#5: 5 Things to Know About Online Marketing Before Starting Your Own Business

Don’t let your small business get left in the dust. Mary Silva imparted some valuable tips on how to succeed in marketing your small business.

Don’t miss out on the latest news from Search Influence. Follow our blog!

December 19, 2016
Top 5 Most Read Search Influence Blogs of October

Between Halloween, the World Series, and Election Season, a few Search Influence blogs may have fallen through the cracks. Don’t worry! Here’s the top 5 most read blogs from October to get you caught up!

#1. The Importance of Content Marketing to Your SEO Strategy

Did you know that businesses with websites of 401–1000 pages get 6x more leads than those with 51–100 pages? Find out exactly what content marketing is and how it can help your business with this informative blog post.

#2. Search Influence Adds 8 New Employees

Welcome to the Search Influence family, Ann, Rosie, Amy, Joel, Roane, Sabian, Sam, and Trace! Get to know these friendly faces a little better, and discover which one of them dances Bachata.

#3. What Happened to Facebook’s 20% Text Grid Tool?

Originally published in March, this post is still holding onto its rank as one of our most popular blog posts ever! Learn exactly what changed with the update and how it might affect your business.

#4. A Day in the Life of an Account Manager at Search Influence

Ever wondered what it’s like to be an Account Manager? Ever wondered what it’s like to take over the Search Influence Twitter for a day? This engaging blog post lets you experience both through the eyes of Account Manager Presley Brouillette.

#5. Like Our Facebook Page and Help a Worthy Cause

Read all about the #Likes4Lives campaign, our October fundraiser for Breast Cancer Awareness! We’d like to thank everyone who made it a great success! Discover the campaign’s outcomes in our recent results blog.

November 8, 2016
Fourth Annual Likes for Lives Results

The fourth annual Likes for Lives campaign has come to a close, and it was a great success!

In case you missed it, for every new like the Search Influence Facebook page received during October, the company donated $1 to the Breastoration Fund, a program created by three breast cancer survivors. The Breastoration Fund provides financial and educational assistance for women seeking reconstructive surgery after breast cancer.

Our goal was to get 700 new likes on our company Facebook page, but we ended up with 751! However, instead of just donating $751 to the Breastoration Fund, we rounded up—WAY UP—to $2,500!

Search Influence Co-founders Will Scott (left) and Angie Scott (right) present donation to Kim Sport (middle) with the Breastoration Fund.

“We believe Likes For Lives is a great way for Search Influence to contribute to breast cancer awareness, while also practicing what we preach on the importance of cause-based marketing in social media,” said Search Influence COO and Co-founder, Angie Scott. “To top it all off, we get to involve our employees in supporting an important cause in our community.”

We’d like to give a huge thank you to everyone who participated in this campaign, and we look forward to many more Octobers of supporting breast cancer awareness.

November 4, 2016
Here Are Our Top 5 Blogs From September

Another month, another top five blogs from Search Influence! All of these posts are chock-full of information that will help you keep your website in tip-top shape and give you some insight into life at Search Influence. Subscribe to our blog to stay up to date on what’s going on in the world of SEO and Search Influence.

#5: How Google Possum Has Affected 3 Pack: A Before and After Review

Google’s newest update has had some drastic effects on the search results 3 pack. Amy Arnold gives us the lowdown on some listings that are pretending to be dead.

Look at that beautiful Google update devouring those listings.

#4: What Happened to Facebook’s 20% Text Grid Tool?

Michelle Neuhoff Boyd is back at it again this month and refuses to leave the top five standings. Whether you’re a Facebook fiend or a business taking advantage of the social platform, this blog entry has mountains of information about the inner workings of the Social Media giant.

#3: Happy Working Parents Day: 10 Influencers on Lessons From Their Working Parents

To celebrate National Working Parent’s Day, Mary Silva whipped up a heartfelt blog post complete with written and video interviews of some of our employees. Tears may be shed by the time you reach the end of the video, so be sure to have that tissue box ready.

#2: Search Influence Adds 3 New Hires in August

Search Influence added three more employees in August and a lot of people were interested. Learn more about our new team members in this post compiled by Melissa Verzwyvelt.

#1: Barnacle SEO – Local Search Engine Optimization for the Sam’s Club Crowd

Last but not least, Mr. Barnacle SEO himself, Will Scott, saw a massive resurgence in popularity of his blog where he coined the industry changing term. Take a gander at this super informative blog.

While you’re at it, follow our blog to get the latest updates from Search Influence.

October 7, 2016
Like Our Facebook Page and Help a Worthy Cause

Here’s Your Chance to Help a Worthy Cause

For the fourth straight year, Search Influence is proud to be promoting breast cancer awareness through a unique initiative it calls “Likes for Lives.” The ask is simple: for each new “like” the Search Influence Facebook page receives between October 1 and 31, the company will donate $1.00 to the Breastoration Fund. Created by three breast cancer survivors, Breastoration provides educational resources and financial assistance to women seeking breast reconstruction after breast cancer.

Search Influence offers the “Likes for Lives” program to its clients and partners, including elective surgery practices that wish to increase awareness of their services and commitment to the cause. In an early example, in 2011, Search Influence client Donaldson Plastic Surgery gained 332 fans during the month of October to support its charity of choice, the Stefanie Spielman Fund in Ohio. The practice rounded up its donation, giving the breast cancer research fund $500.

“We saw the program succeed with our clients, so we thought it was appropriate to implement it ourselves and raise some money for a good cause,” Search Influence CEO Will Scott said. “Since we are a primarily female organization, including some women who have been touched by breast cancer in their families, the Breastoration Fund’s mission resonates with us.” Since 2013, Search Influence has donated $5,000 to help fight breast cancer.

This year, the goal is 700 new likes. To kick off the “Likes for Lives” campaign and to increase awareness of breast cancer, team members wore pink today. We encourage other NOLA tech companies to do the same.

So what are you waiting for? Like the Search Influence Facebook page. Share it with your friends and family, and ask them to like it, too. Let’s exceed the goal this year!

October 4, 2016
Here’s an Idea to Increase Your Facebook Following This October

With 58% of Americans now on Facebook, it’s now more important than ever to make sure your customers — and those potential ones — LIKE your business’s Facebook page. But let’s face it, sometimes it is hard to convince your targeted audience to press that little LIKE button. But, we have a plan.

Introducing LIKES FOR LIVES.

What Is Likes for Lives?

Just in time for October’s Breast Cancer Awareness Month, Likes for Lives is a Facebook fan-building initiative that encourages your targeted audiences to “like” your Facebook page. They simply like your page, and in exchange, your business makes a $1 donation to your choice of breast cancer awareness/research non-profit organizations.

Likes for Lives Works. Here’s 3088 Reasons.

In October 2013, Search Influence launched our own Likes for Lives campaign. We wanted to increase the number of people who liked our Facebook page and pledged $1 for each new like. We designed a special cover photo for our Facebook page that told people what we were doing:

We also launched a paid ad campaign on Facebook, targeting business owners who didn’t already like our page, who lived in the United States, with interests specific to industries we have done work. Here is an example of the ad we did (the arrow pointed directly to the LIKE button on our page):

The results? In just one month, we earned 3,088 new followers, and we decided to donate $5,000 to The Breastoration Fund. Now that’s a true win/win.

Since 2013, many of our clients have also incorporated Likes for Lives into their October marketing plans, many with similar results. They increased their Facebook following and were happy to donate to their own local breast cancer research/treatment non-profits.

Are you interested in learning more about this program? Contact us today to get started.

September 19, 2016
Top 5 Most Read Search Influence Blogs of August

It’s back to school time, and you know what that means—time to catch up on your reading! Here are the top five most read Search Influence blog posts of August. Study up!

1: What Happened to Facebook’s 20% Text Grid Tool?

Ranking in the top five for yet another month, this updated blog post gives the ins and outs of Facebook’s latest text grid update. Peruse this popular post to learn what this update means for your advertising.

2: Search Influence Jobs: What Does an Account Associate Do?

Get a sneak peak into daily life at Search Influence! This upbeat post talks about three great aspects of working as an Account Associate: personal growth, great team members, and helping businesses.

3: Local SEO: How to Clean up Citations for Better SERP Visibility

If the image above makes zero sense, then you should probably read this post. Learn all about how consistent citations can increase your website’s visibility to search engines.

4: 5 Ways Technology Has Changed the Olympic Games

There’s no better remedy for Olympic withdrawal. Instead of mourning the sudden lack of Michael Phelps and Simone Biles in your life, learn about technology’s impact on the Olympics.

5: Two New Hires Join Search Influence

Welcome Kayla and Mildred! Get to know the two newest members of the Search Influence team, complete with fun facts about cars, Google Android, and Wolverine 3.

Image 1 Credit

September 6, 2016