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  • Five For Friday: Paging Dr. Google, Panda 4.1 Is On The Loose, And More!

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    1. Google Gets a Medical Degree
    -Mashable

    In what may prove to be the coolest Google project all year, reports have surfaced that the search engine plans to implement a feature to their already lauded Helpouts initiative. The new project will attempt to take health-related symptomatic searches and connect users with real doctors online. All costs are being covered by Google during the limited trial period, however it may cost you as the service is refined. The impact this will have on health professionals is exciting, and could transform an entire industry. The opportunities this service poses are truly endless, especially when you consider the degree of Google’s philanthropic endeavors.

    2. The Forgotten Curriculum
    -Moz

    Carla Dawson of MobyDigital discusses the pros and cons of teaching SEO at universities.

    As a recent graduate frustrated with the absence of tech-related courses being taught at my alma mater, I strongly believe in this move to educate the average university student on the subject of SEO. The article poses quite a few points of contention and agreement, here are a few that stuck out:

    1) Pro: Everyone says they know SEO. Without a standard for learning SEO, there can be no true credibility among firms. Teaching these skills at universities will quell [most] questions about a persons knowledge base.

    2) Pro: Today’s student is tomorrow’s potential client. Students who learn SEO in a formal setting will be able to sell [and be sold] SEO services more effectively.

    3) Con: Google algorithmic changes are frequent, and transform the industry.  The single most significant obstacle to teaching a standard course on SEO is the fluid nature of the industry.

    3. Panda Does Not Approve of Average Content
    -Business 2 Community

    The most recent tweak to the Panda Algorithm is in full swing. Nothing about this update is drastically different from what we have seen before, but Google is making it clear that authentic, well-vetted content from small and medium sized businesses remains a staunch priority.

    This checklist, provided by Google, is a great resource for those writing content for their business:

    • Would you trust the information presented in this article?
    • Is this article written by an expert or enthusiast who knows the topic well?
    • Does this article have spelling, stylistic, or factual errors?
    • Does the page provide substantial value when compared to other pages in search results?
    • Was the article edited well, or does it appear sloppy or hastily produced?

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    4. The Semantic Future of Link Building
    -Moz

    In his most recent submission to the MOZ Blog, Paddy Moogan discusses the impact on link authority, as Google continues to prioritize semantic search over exact-match keywords. As Google continues to understand search intent more and more, the rules surrounding link building will change. Paddy argues that the quantity of links, the anchor text of the links, and deep linking will matter less and less in the coming years.

    5. What Is Your Take on B2B Marketing Strategy?
    -Search Engine Land

    The recent banishment of the Google Authorship markup inspired annoyance in people like Derek Edmond, of KO Marketing. The impact on B2B Marketing from this discontinuation is very real to a certain niche, but as the wild world of SEO ebbs and flows, Derek reminds us of four tactics employed by B2B marketers that have had success in the past. Will marketers continue to build on these tactics, or abort them entirely?

    1) Purchasers prioritizing “thought leaders” in their industry. This tactic was primarily employed by the use of Google Authorship and Derek believes some kind of platform will fill this void in the future.

    2) Infographics are well respected, and oft-cited, however the market for infographics is so saturated that it is becoming increasingly difficult to create effective infographics.

    3) Derek argues that guest-blog posting is tricky game. The useful expertise provided by credible commenters can boost your authority as a business. On the contrary, Google considers guest blogging to be spammy, and it is easy to have unreliable sources hurt your authority.

    4) Derek warns against the dangers of spammy content, and questions the SEO usefulness of using Twitter to market your business. Matt Cutts of Google has stated that the search engine does not consider social signals when it comes to rankings. However, Derek argues that using Twitter as a tool to build relationships proves to be invaluable.

    Thank you to Panda Cheese for the great angry panda commercial!

  • Facebook Engagement: How To Make Your Fans Say “I Do”

    Get more exposure to your business’ Facebook page. Incorporating these elements will enable your business to provide better and more shareable content!

    There are 30 billion pieces of content shared via Facebook every month. That’s billion with a “B”! How is your business going to get noticed in this content sharing frenzy? One way is to write great and engaging posts people want to read! If people enjoy your posts, they will be much more likely to “like” the post, comment, or best of all, share it with their network– which has potential to reach a much larger, untapped audience.

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    If you are new to social media or find yourself with writers block, see some of our suggestions to create better and more engaging posts. Below is as brief list of the many ways in which you can create great content, but remember to pick just a few ideas per post to prevent overwhelming your reader.

    1. Don’t make every post “promotional.”

    For example, only posting about your business and the products you offer may not be the most exciting update for a fan to read. Instead, post about specials, sales, or events that are happening in the near future.

    2. Use images whenever possible.

    It has been proven posts with compelling text coupled with an image will get more engagement than plain text or a link alone. Take it a step further, instead of using stock images use authentic and unique images from your business.

    3. Create a “weekly something.”

    If you are a restaurant, post a recipe of the week every Tuesday. Or, if you are a dermatologist schedule a recurring post about products you recommend. Create some consistency and give your fans something to look forward to.

    4. Share or repost other business’s updates that you find interesting.

    Sharing or reposting other business’ great articles, posts, and pictures is a great way to grow your audience and offer great content to your fans.

    5. Respond to comments that are left on your posts.

    Big or small, it is always great when a business comments back on posts. In addition, you should occasionally comment on other people’s posts as well, especially on posts created by fans of your page!

    6. Take a little extra time and create a unique meme for your business to share on your social media platforms.

    This great tool called the Meme Generator allows you to create whatever meme you like with a variety of stock images available.

    7. Lastly, share something silly every once in a while!

    Found a video of an adorable elephant sneezing, two babies talking to each other, or a great gif? Share it! This will not only get your posts more likes, but good chance it will get shared a great deal with your business’s name attached to it. People love companies that have a sense of humor. It shows real people are behind the computer screen.

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    Image Sources:

    Thanks to Pam Dyer for sharing this infographic about the “Perfect” post.

    Thanks to Steve Parker for sharing this mini graphic about Facebook for businesses.

  • Five For Friday: Amazon Gets Physical, Tinder Cleans Up, & G+ Asks, Am I Pretty?

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    1. Google Testing New Local Interface In Web Search Results – Search Engine Roundtable

    Google is testing a new interface for showing the local web search results. Back in August, we saw that Google was showing the local carousel within the results, but this new interface is simply a list of the results and isn’t going to preview a map within the carousel.

    2. Tinder Spammers Move to SMS After Improvements To Dating App’s Security – Tech Crunch

    For awhile now, the dating app Tinder has been overwhelmed with spam bots, or accounts created to flirt with Tinder users and then direct them to adult sites. However, this summer, Tinder was called out by Symantec and therefore had to address the issue with an update. At first it appeared the update addressed the issue, but a new report is showing that the spammers have just moved to using SMS texts.

    3. Report: Amazon To Open New York Retail Store – Marketing Land

    Recept news reports say that Amazon is planning to open a Manhattan store just in time for holiday traffic. According to WSJ, the new store, opening at 7 West 34th Street, is to operate as a mini-warehouse of sorts, allowing returns and pickups. Others had reporting that this might be a place for Amazon to showcase it’s upcoming products such as new e-readers, the Fire Phone, or Fire TV. Either way, this could be a game changer for this e-commerce provider.

    4. Google Adds The Ability To Post Polls On Google+ – Marking Land

    As of October 9th, Google+ is giving users the ability create and share polls. This was a tool Facebook was offering back, but then pulled back in 2012 finding it redundant. This new feature in Google+ will on the web and Android versions within the next few days, and then eventually iOS.

    5. Google Makes Conversational Search Even More Intelligent – Search Engine Journal

    OpenTableLogoImageOn October 9th, Google announced an update to their conversation search functionality which should make it easier for planning. Overall the new features include, location-based searches, making reservations, and finding directions. These new features are now available on the Android and iOS app. What does this mean for businesses? It’s more even important to optimize your site for local search as well as to verify your Google+ local listing. If you own a restaurant, then you should ensure you are listed on OpenTable so you don’t miss out on potential customers!

  • Here Comes Fun: The ONLY Time A High Bounce Rate Is A Good Thing

    Any employee at Search Influence will tell you we take our company team-building events very seriously. I have experienced two of these events since I started at Search Influence less than a year ago, and each one has brought the employees of our company closer together. This event was no exception. After all, who wouldn’t bond over inflatable jousting?

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    It is 3:00 pm on a beautiful Friday afternoon, and everyone begins arriving at New Orleans City Park. With some help from our friends at Space Walk, we created an inflatable fun-zone, complete with an inflatable obstacle course, water slide (sans the water – let’s keep City Park clean!), and the overall favorite – jousting.  In between some friendly inflatable competition, everyone enjoyed the carnival-style concessions we had set up, complete with hot dogs, cotton candy, popcorn, and a variety of cold refreshments.

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    While enjoying the entertainment and food, we were thrilled to recognize the three expecting mothers and one expecting father on our team! Maggie Emerson, Erica Rench, Tracy Stoller, and Justin Scott all received Search Influence onesies for their mini Google expert’s arrival. We can’t wait to meet them!

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    Overall, it was another successful team-building event for Search Influence. Everyone had a great time, and the newer members of our quickly growing team got to see what this group is all about. I can’t wait to see what our next quarter team building committee comes up with next!

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  • SI: Taking Care of Business and Working [Out] Overtime

    Rates of obesity are plateauing, healthy eating is up, and work fitness programs are on the rise. Fitness isn’t a fad or a trend, it’s a lifestyle change that a large part of the country is starting to value. But is your regular exercise regimen enough if you spend eight or more hours sitting per day? According to Time Magazine’s review of 43 studies on sitting, a sedentary lifestyle can increase your likelihood of getting cancer, along with a slue of other health problems.

    With this in mind, some influencers have taken advantage of our company’s team spirit and new downtown location’s extra office space to incorporated some office fitness into their daily routines. Here are a few ways you can incorporate a little more movement and little less sitting into your daily work flow.

    Trek to Work:

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    Your trek to and from work can be a great time to squeeze in some cardio. Biking or walking to work can help energize you in the morning and give you a boost of endorphins after a long day at work. Exercise before work can also help your memory and recollection, according to the New York Times.

    “Biking every morning is a really great way to start and end the day! It wakes me up and keeps me energized throughout the day, while also saving parking money! It’s a quick and easy way to get some exercise in a busy 9-5 schedule.” – Sabrina Mohsenin

    “Moving downtown made it worth the ride for me. From my house, after dropping my 12 year-old, it’s a little less than 5 miles. On my ambitious days I’ll extend it and go out and around city park which is 15 miles or more. Everybody was excited when we moved that we had a gym in the building. I’ve never used the gym, but I use the locker room shower plenty!” – Will Scott.

    Live too far from your office to walk or ride your bike? Parking at the edge of the parking lot or choosing a parking garage a few blocks from work can help add valuable steps to your pedometer and get your heart pumping.

    Climb the Stairs:

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    Incorporating some cardio into your day can help you shake off pent up energy and increase concentration. Try ditching the elevator and taking the stairs.

    Not willing to climb the stairs with your purse, lunch box and computer in hand during your morning and evening commute? Try Chris Dopper’s ‘Crush the Stairs and Kill Some Calories’ challenge.

    “After reading the article ‘The War on Sitting’ on Time.com, I realized we are sitting WAY too much. Every place you go, there is an invitation to sit down; in the car, on the subway, at work, at home. Therefore I set up ‘Crush the Stairs and Kill Some Calories’ and invited the whole company to join me in walking up the stairs three times a week. We are located on the thirteenth floor, so we walk up 13 flights of stairs and each week we add one floor. Around 10% of my colleagues accepted this ‘challenge’. Out of breath, but satisfied, we give each other an awkward high five on top of the stairs. According to Business Insider, your brain shows more activity after exercise, so working on the physical also does wonders for the mental. What’s not to like!?” – Chris Dopper

    Build a Standing Desk:

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    Standing is one of the more obvious solutions to sitting too much at work. While that may seem unrealistic or like an expensive investment in office furniture, there are simple ways to build a standing desk with items you can find around the office. Make sure your monitors are high enough so that you don’t need to crane your head down. Also, make sure your keyboard is high enough to keep your arms at a 90 degree angle.

    “Standing instead of sitting for 3 hours a day at your desk for a year is the equivalent (in calories burned) to running 10 marathons! My posture has been better and I’m using my abs and back more. My core area has been sore, because I’m using it so much more now and was probably not using it at all before.” – Cory Badeaux

    Sit on an Exercise Ball:

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    Using an exercise ball as a chair in increments throughout the work day can help with core stabilization and posture.

    “Since I’ve started using my exercise ball at work, I’ve noticed a big improvement in my posture. I’m standing straighter and have noticed that I have a lot less tension in my shoulders and back!” – Erika Karas

    As general rule of thumb, people under 5’3” should use a ball that is 55 cm in diameter. If you are between 5’3” and 6’ try a 65 cm ball. If you’re taller than 6’, you should use a ball that is 75 cm. You can also measure the height of your chair and go from there. Try to maintain a 90 degree angle at your elbow with your arms slightly extended towards your keypad. For more info on how to use the exercise ball, check out this article.

    Not ready to commit to a full exercise ball? Some influencers have started using the discball to help their balance and posture while sitting in an office chair. The discball provides many of the same benefits of the full exercise ball without the bulk.

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    “Sitting on the discball has really helped me maintain my posture throughout the day.” – Andrea Hernandez

    Participate in Group Exercise:

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    Utilizing your support system at work is a great way to keep yourself accountable for your fitness goals. Participating in scheduled and structured exercise with your colleagues after work can keep you motivated to attend and to push yourself. Taking part in running clubs, yoga classes or other exercise groups that meet at the end of the work day is a fun way to be both social and active.

    Influencers have been attending Happy’s Running Club on Wednesday after work for a leisurely jog through downtown New Orleans and 2-for-1 beers to hydrate after.

    “Anyone who runs knows the running community is one of the most welcoming and supportive groups. A few years back we started the SI Running Club to help everyone train for some of the big races around NOLA. At the time, our office was Uptown and the team ran from Oak to Audubon and back to finish at Carrollton Station for a beer. Even though many of the members in the running club were more walkers than runners, I noticed something on that first run. I saw so many of our runners (daily runners, race runners, half and full runners) running with the slower ones to help encourage them and push them to the finish. For those five miles we weren’t Account Managers, or Developers, or Production members but a true team. This is still by far my favorite team building exercise yet! Even with the move downtown, the running group still goes on, but now we meet at Happy’s Running Club on Wednesdays. I’m still working on getting the team to run from the new office to the old office for old times sake!” – Gabrielle

    Play Team Sports:

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    Team sports are another fun way to get some exercise while building camaraderie with your colleagues. This summer Search Influence participated in the New Orleans Dodge Association’s League. The team worked together by combining their strengths and strategy to win the championship.

    “As much as the culture in New Orleans dictates great happy hours with your co-workers, breaking a sweat playing a team sport can be even more beneficial for your relationships and certainly better for your health. Dodgeball has been exactly that for the team at SI. It’s a great change of pace and good opportunity to see your coworkers in a new light.” – Scott Holstein

  • Putting The 8 In Teammate: Search Influence Welcomes 8 New Influencers

    Putting The 8 In Teammate: Search Influence Welcomes 8 New Influencers

    Search Influence is happy to introduce its eight newest members. Every month, our team continues to grow!

    Andrea-Siegel-ImageAndrea Siegel – Junior Account Associate

    Originally from Miami, FL, Andrea moved to New Orleans to attend Tulane University. She majored in marketing and loved every second of her Tulane Experience. Andrea decided to stay because she loves the food, music, and culture that New Orleans has to offer. She has danced her whole life. So, if there is a dance floor, you will 100% catch her busting a move (and even sometimes when there isn’t one).

    Courtney-Cummings-ImageCourtney Cummins – Junior Quality Assurance Specialist

    Courtney grew up in Oxford, North Carolina and graduated from the University of North Carolina Wilmington in 2011 with a B.A. in Communication Studies. After graduating, she worked as an estimator for a precast construction company. Courtney worked in construction for two years before deciding to embark on a new adventure in New Orleans. In her free time, she enjoys playing in different sports leagues, going out with friends, and checking out live music. Courtney is excited to call New Orleans her new home and to be joining the Search Influence team!

    Kaitlyn-Levy-ImageKaitlyn Levy – Junior Internet Marketing Associate

    Kaitlyn Levy currently attends Loyola University of New Orleans pursuing a bachelor of arts in graphic design. Before working at Search Influence, she worked at the Mayan Import Company, a cigar shop, and We Are Constance, an indie print shop. Kaitlyn can speak French fluently and, on a good day, can stumble through German. She is known for her giant, toothy smile and good humor, which she looks forward to sharing with all of Search Influence.

    Lucy-Stratton-ImageLucy Stratton – Internet Marketing Associate

    Originally from northern Virginia, Lucy moved to New Orleans to pursue her bachelor’s degree at Tulane University. She graduated a full academic year early with a double major in English and Political Science. Lucy’s writing has appeared in OffBeat Magazine, Art + Design, Generation Progress, GovLoop, The Tulane Review, and the Tulane Hullabaloo. From NOVA to NOLA, Lucy has spent countless hours in hot pursuit of new mac n’ cheese recipes to try and new happy hours to attend. She is excited to continue her cheese-fueled journey with the support of Search Influence.

    Ryan-Schulze-ImageRyan Schulze – Junior Account Associate

    Ryan, originally from Atlanta, graduated from the University of Georgia in May 2013. Two days after graduation, he got married. Two months later, he moved down to New Orleans to serve as the Administrative Director for a church plant in the Lower 9th Ward called Rebuild. Ryan has a 120-pound English Mastiff puppy named Marvin who recently had his 1-year birthday. In addition to playing in the backyard with Marvin, Ryan enjoys playing any sport, listening to any music, and taking walks on the levee in the Holy Cross neighborhood of New Orleans where he and his wife live.

    SarahJane-Lowery-ImageSarah Jane Lowery – Junior Internet Marketing Associate

    Born and raised in Jackson, MS, Sarah Jane went to college at the University of Mississippi before returning to Jackson for a couple of years. After realizing Jackson was just too far north for her taste, she decided to move to New Orleans. As a new transplant, she is still looking for the best french fries in the city. She also likes the color blue.

    Sarah-Tan-ImageSarah Tan – Internet Marketing Associate

    Originally from New York, Sarah completed her undergrad at Johns Hopkins University in Baltimore, where she majored in English. She then got a master’s in journalism, moved to New Orleans in 2012, and subsequently fell in love with the city. Prior to joining Search Influence, she was an education reporter, but is excited to transition to a slightly different field of communication at SI. She enjoys all things pizza and cat related.

    Steven-deBrueys-ImageSteven de Brueys – Account Associate

    Born in Kenner, LA (America’s City), Steven spent all of his childhood in New Orleans. Steven graduated from Louisiana State University with a major in sports administration and business. Before working for Search Influence, Steven worked in New York City co-running an independent film production company while doing script analysis with Warner Bros., Circle of Confusion, and other independent film companies around the U.S. and Europe. During his free time, Steven likes to travel, go on camping trips, and attend music festivals.

    Join us in welcoming Andrea, Courtney, Kaitlyn, Lucy, Ryan, Sarah Jane, Sarah, and Steven. We are ecstatic to have them on the team and to see them progress as Influencers!

  • 5 For Friday: Winning at Local Search, Snippets in Search, & Investing in Content

    1. Google Structured Snippets Officially in Search Results
    – Search Engine Land

    Schema markup and other forms of structured data are being used by webmasters to display Google structured snippets, but this isn’t the only way more data is pulled into the search results. Google has been testing out new forms of this “structured data.” Data for a particular search result is now being pulled from “Knowledge Graph and other data sources.” Google is pulling more and more information from sites to show in search results in order to “provide the most relevant information to the user.”

    2. Be Careful of Switching to HTTPS to Improve Google Rankings: The Buffer Story [UPDATE]
    – Search Engine Land

    In early August, Google announced they would be putting more trust in secure sites as a ranking factor. One particular case in which a site adopted this practice early actually saw a major drop in traffic immediately following. This was an issue on Google’s part during the roll out of this new algorithmic adjustment. It has since been corrected, but the moral of the story is: Be cautious before making such a big website change.

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    3. How to Win at Local SEO with Reviews, Citations, and Local Events
    – Search Engine Journal

    Recent Google algorithm updates have local businesses panicking trying to react to these new updates. While it is not time to panic, it is time to make sure you have all your local SEO basis covered. Make sure you are still completing all of the long lasting local search practices – consistent local listings, social media presence, and on-page optimizations. Make sure to take things to the next level by optimizing your local listing and reaching out to customers for reviews. This article takes local search even further by explaining how to leverage your local events online!

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    4. How to Use Keyword Research to Find New Landing Page Testing Ideas
    – Search Engine Watch

    Deciding on which elements of a landing page to test can be difficult and the options are endless. This article describes a shortcut for coming up with winning test ideas, which is competitive keyword research. Many available tools online allow you to view the landing page for given keywords your competitors are using. By viewing different competitors and their landing pages, you can get many different A/B testing ideas to improve your paid search campaign.

    5. Don’t Forget to Invest in Content (Not Just “Content Marketing”)
    – Search Engine Watch

    Businesses are jumping on board with the idea of content marketing, but many are solely investing in content creation. They know they need to be using content in their marketing strategy but they are getting their intern to work on it. Business owners need to be focused on the actual content creation process and what is being published because anyone can write but it may not be representing your brand in the best way. This article focuses on 4 main reasons business owners need to invest in content, not just “content marketing.”

    Image Sources:

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  • The Beheading of Google Authorship

    So unless you’ve been living under a rock, you already know, or at least have an idea, of what happened to Google Authorship. Back in June, we saw the ominous sign that Google removed Authorship circle count and photos from search results. Between its low implementation rates and high error of implementation, Google Authorship was simply proving not to be a strong search signal. Google’s continual changes are almost always driven by the goal to improve usability and to make search results more relevant to users.

    Why?

    So, why, after 7 years, is Google getting rid of this feature, and why did they even have it in the first place?

    In 2007, Google patented Agent Rank (aka Author Rank) with the idea of creating a search signal to improve the rankings of authoritative, reputable authors. They understood the power of personal connection and the desire for people to connect with other people online. As the years went on, rel=”author” was rolled out to webmasters everywhere, and with the start of Google+, the Authorship project came full circle. This was, at the time, a solid way to prove authenticity of writers for those searching for trusted results.

    However, as time went on, it became apparent that the use cases of Authorship markup were either limited or done incorrectly. In a study performed by Stone Temple Consulting, which sampled 500 authors over 150 different major media sites, it was found that 70% of authors didn’t even try to connect their content and authorship to one another, and that 72% of sites that did attempt markup, had errors.

    Google’s research also found that providing author information in search results didn’t help users, and if anything, distracted from search results.

    Now What?

    GPlusGifFirst, this doesn’t mean that Google is diminishing the value of markup in general, just this particular type of markup. In a post on his Google+ page, John Mueller said, ”Going forward, we’re strongly committed to continuing and expanding our support of structured markup (such as schema.org).”

    It is clear, that in their ideal world, Google will find a better way to come back to this Authorship feature. According to Mark Traphagen, Sr. Director of Online Marketing for Stone Temple Consulting, this is far from the end of authorship. Google just needs to have the ability to more confidently determine who the voices of a niche are without relying on markup. In Mark’s words, “author authority is going to have to be based on much more sophisticated means of machine-based identification and understanding,” which, as you can imagine, we are a long way away from.

    Moving forward, I think it is important for authors to continue using the best Authorship practices, because Authorship still exists, just with a lesser role in search results. And there is no evidence that having a strong Authorship presence won’t influence your results in a more indirect way. Also, quality content will always be a strong ranking factor, and providing multiple, non-spammy ways to access said content across the web (like through the “Contributor to” section of your Plus page), will always be a good practice.

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  • 5 For Friday: Local Search, News, Advice, Measuring Success, and Penguin Refresh

    Five

    1. Local Businesses: Watch Out!
    – Search Engine Watch

    Apple’s newest gadget, the Apple Watch, is likely to have a major impact on local search. The expected increase in hyper-local searches means added pressure will be placed on businesses to ensure they can be found easily online. “Users will be able to search for locations via dictation or favorites, map out the routes and receive touch feedback at each turn – including different notifications to denote right or left turns” said Apple’s Vice President of Technology Kevin Lynch.

    2. SEO Success: Ranking #1 Isn’t What it Used to Be
    -Search Engine Land

    Following “Pigeon”, Google’s latest algorithm update, it has become increasingly apparent that rankings do not equal success. Instead you should focus on the following 5 metrics to more effectively measure SEO success: organic traffic, organic landing pages, organic conversion sources, Google My Business impressions and clicks for driving directions.

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    3. Awaiting the Penguin Refresh
    – Search Engine Watch

    Google’s John Mueller recently announced that a Google is working on a Penguin update that is expected to launch in the “reasonable future.” In the meantime, Muller encourages webmasters to “focus on cleaning up site issues and making sure the sites are as good as they can be in and of themselves rather than focusing on individual factors of individual algorithms.”

    4. Social Customer Service: Now More Important than Ever
    – Search Engine Watch

    The social media revolution has had countless impacts on the success and failure of businesses. Consumers have more power than ever before; therefore, it is crucial businesses are aware of their concerns. Tips for success include: taking complaints and issues offline as quickly as possible, responding in less than an hour, and creating content that helps the customer, while maintaining a positive attitude.

    5. App-sessed
    – Marketing Land

    A new study shows that users spent 21 percent more time on apps in the last year. The data revealed that users are spending the longest amount of time on music-related apps and the shortest (but also most frequent) amount of time on social networking apps.

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    Image Sources:

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  • HashTag, You’re It: Tagboard Allows Businesses To Display Hashtags In One Place

    Do you use a certain hashtag to promote your business on social media? Do your customers have a popular hashtag they use when posting about your business?

    If you answered yes, then it’s time to get excited because TagBoard makes it a whole lot easier to keep track of popular hashtags from your fans across multiple social media platforms.

    What is Tagboard?

    Tagboard is a tool that lets you see all similar hastags across multiple social media platforms. The platforms that Tagboard searches are:

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    How can your business benefit from Tagboard?

    Tagboard uses an easy way to search for specific hashtags! All you have to do is search any hashtag to see a feed of all related hashtags and updates from the various social networks Tagboard scans.

    Take Search Influence as an example. When searching for #SearchInfluence, multiple posts populate the board. If you want to use this hashtag as your own and custom brand it, you simply click on “Create #Hashtag Tagboard.” This is beneficial to getting your hashtag out there once created and seeing the interaction once the hashtag goes viral across multiple platforms.

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    Once “Create #Hastag Tagboard” is selected it prompts you to complete a short form to fill out and customize to your brand and business.

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    After filling out the form, your tagboard is complete and ready to be shared. Simply click on the “Share Tagboard” button and copy and paste the link into anywhere you want to promote or share you Tagboard.

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    You can make multiple custom Tagboards for multiple hashtags. The possibilities are endless.

    Bonus SEO Benefits!

    As a bonus, Tagboard.com is an authoritative website in itself! Moz’s Open Site Explorer reports Tagboard has a domain authority of 68/100. When you go through the steps above to create your own hashtag Tagboard, the resulting page provides a followed link back to your website and other social media networks.

    Using Tagboard to claim your hashtags is a great way to further your website’s SEO and online reputation.

    What hashtag do you use to promote your business? Comment below to share your successes in using hashtags.