Blog

  • Website Promotion is not Voodoo

    For a couple years I’ve thought, about what would I blog? I’m sure lots of people have the same blank sheet syndrome about blogging.

    In August I spent a week at SES in San Jose, CA, and I was struck by one thing: most search marketing folks are still banking on the fact that you don’t understand what they do. This is great for them, not so good for you.

    My company, Search Influence, We would much rather people understand exactly the service we provide. Nothing we do is voodoo, it’s best practices SEO and website promotion packaged in an approachable way for the typical small business. As I continue to write here I’ll touch on some of what we do, and my opinions about events in the industry. I may also throw in the occasional pseudo-political rant about New Orleans and the general state of things, so be warned.

    I hope you enjoy, learn, and if you are able: join me in democratizing the knowledge of how average people can achieve above average ranking.

  • PR + Social + Local Search = Boom!

    This was my presentation at Local U Advanced in Santa Monica on 2/6/2019.

    It includes a number of case studies from clients in which we combined social media, public relations, influencer marketing and more to reinforce their authority in the local market.