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  • Bloggin’ Like “The” Boss: Think Like Bruce Springsteen to Boost Your SEO

    Keeping up with the ever-evolving world of SEO can be overwhelming. Blogging has been considered a beneficial marketing tool since the late 1990s and continues to be an excellent way to keep your business’s SEO relevant and reliable. However, just because blogging has been around for some time does not mean that it is a simple task. There are questions that arise when blogging, especially if it’s your first attempt. Why should I blog? How do I choose a topic to blog about? Well, in this blog…about blogging, Bruce Springsteen and I offer a few tips and tricks to ensure that you start Bloggin’ Like a (The) Boss.

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    Why Should You Blog? You’re About to Be “Blinded by the Light.”

    There are a few reasons why blogging is so beneficial for a business, but one of the most important is that it helps to drive traffic to your website. Here is a screenshot of a business’s analytics the month prior to creating and launching their blog:

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    Before Numbers 1

    Here is a screenshot of a business’s analytics for the month after they created and launched their blog:

    After Graph 1

    After Numbers 1

    As you can see, the visits, unique visitors, and pageviews vastly increased the month after the blog went live.

    In short, the more relevant, optimized content you put onto the Internet about your business, the knowledge that you have, or even the services that your company provides, the more opportunities you create for a user to discover your business, its products, and its website. They can also create a direct link back to your website.

    Blogs are an excellent way to help establish your website’s authority. As Google continues to advance and get smarter, so do the ways in which it determines what information is important, natural, and helpful to the user. Consistently creating new and useful content around aspects relating to your business does exactly that.

    Blogs can help to position your business as a leader in your industry. By crafting blog topics and content around current happenings in your industry, you can showcase your knowledge and expertise within your market.

    How to Choose a Topic That Will Make Your Blog Rankings “Born to Run”

    With endless options, choosing a topic can be overwhelming. Start with a category. Although categories are broad, you are creating an overall idea and theme that can easily be narrowed into a specific topic. The category should be one that you are interested in and knowledgeable about.

    Take steps toward narrowing your category. Look at your category as a whole, and then choose the aspects within this area that you know the most about and that you think will be the most helpful and interesting to your readers. For example, if Bruce Springsteen happened to be the broad category that you chose, you could break it down with the following subjects: world tours, autobiography, and best-selling albums. Without even realizing it, you have created potential blog topics. Now all you have to do is choose your topic from the list you created for yourself!

    You will need to elaborate on the topic that you have chosen. Create a list by obtaining facts and details, and develop a list of questions that your blog should answer about your topic. Then make an outline to help structure your blog, incorporate all of the necessary facts and details, and make sure it answers all of the potential questions the reader may have. Once your outline is complete, you are ready to start “Bloggin’ Like a (The) Boss!”

    The digital marketing industry is composed of numerous beneficial and effective ways to better your business and its online presence. Because of this, it can be difficult to choose which strategies to move forward with. Blogging, like Bruce Springsteen, has proved its value for decades and continues to prove its importance in today’s ever-changing world.

    Image Credits:

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  • YUUUGE Link-building Opportunities for 2016 and Beyond

    In the SEO world, we say, “a link is like a vote.” The idea being the more links you have, the better. There was a magical time when it didn’t matter where the links came from or how many links came from one source. In a sense, all votes were created equal, and they were all beneficial.

    In recent years since the rollout of Google Penguin, that theory doesn’t really stand up anymore. Today, links are still like votes, but they’re similar to votes in a presidential election. Think of the electoral college, celebrity endorsements, and loyal campaign supporters.

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    Your Website Is a Presidential Candidate

    Every day, you and your competitors are trying to win the race for #1 on Google. A great way to do this is to build a diverse backlink profile. Every time another website links to you from their site, it’s basically an endorsement from them that tells Google, “Hey, I know this guy—he’s my friend. You like me! You should like him too!”

    Win the Electoral College, Not the Majority

    While it’s great to get links from as many sites as possible, it is important to know that links from some sites are better than links from others. For example, it’s better to get all the votes from Ohio and California than from Puerto Rico and Alaska. The same is true for the links you get from other sites. The more authority, trust, and clout a site has, the better links from that site will help transfer that authority to your site.

    A diverse link profile is important as well. This means in order to boost your site authority, you can’t only get links from sites like California and Ohio. It is important to put in the work and get links from sites like Texas, Florida, and New York, too.

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    How Do I Do This?

    First, you need to be able to identify what sites are and are not authoritative. For example, websites that end in .org or .edu are golden. These are your Ohio! You want links back to your site from sites like these.

    Second, you need to find ways to obtain links from these sites. Does your business sponsor or support any local community groups? If so, ask them to add your business as a sponsor on their website and include a link back to your site. You can do the same for any local charities your business supports too! Think of these links like an endorsement from a well-liked, non-controversial celebrity. Has your business been featured in the news recently? If so, reach out to them and ask for a link back! These are great links, and these endorsements will help you win that first-place spot in the search engine results.

    Third, don’t forget about basic guaranteed links. These links are like loyal supporters on the campaign trails and will help you get the top spot in the search engine results. This includes links from directory sites like yellowpages.com or niche directory sites specific to your industry like locateadoc.com. The more links from different sites, the better. One link from one site might not earn you the victory like a celebrity endorsement, but a lot of these from a lot of different sites really add up.

    Lastly, avoid links from sites that can harm your site. Just like a bad endorsement from a hate group or controversial celebrity can harm your chances of winning the top spot, so can links from spammy, irrelevant sites. Ask yourself these questions: “Is this relevant to my business? Does it make sense to have my business listed on this website?” If the answer is no, don’t do it. For example, if you don’t sell designer purses or male enhancement pills, don’t let them link to your site.

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    You Can’t Buy Votes, and You Can’t Buy Links!

    If you’re offered a too-good-to-be-true offer like 10,000 links for $1,000, or whatever bogus links are going for these days, don’t do it! I repeat, don’t do it! Just like true votes can be hard to win in an election, so can natural backlinks to your site. It takes time to build a diverse backlink profile, but the reward is much greater than getting caught link farming by Google. Just like a shady politician, once your dirty dealing is found out, you’ll get slammed with a manual action, you may never be able to fully regain trust, and you’ll officially lose out on the #1 position.

    When in doubt, trust the reputable experts to guide your business. Just as an experienced campaign manager can take a presidential candidate to win, an experienced SEO company can guide your business to the #1 position in the search engine results. It will be YUUUUGGEE!

    Image Credits:
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  • How Should a Dentist Handle a Bad Review?

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    There’s a lot of chatter on the Internet about where to find a great dentist. You can give patients a bag of goodies and send out reminders about regular cleanings, but some will still forget to come back just as surely as they forget to floss. Retention is a challenge for any dental practice, but fortunately, there’s a whole pool of people searching for local dentists online. To tap into the online traffic and fill more exam chairs, one of the most important tools is online reviews.

    Claim Your Listings

    Even if you don’t have a top-of-the-line website, just claiming your existing online listings can make a big difference. Update your hours of operation and contact information on places like Google+ and Yelp. And claim the listing so that you can follow what the community is saying about your practice.

    Reviews Matter

    Reviews have a very real impact on the perception of your practice and whether people choose to contact your practice. One dentist estimates that “It takes at least five good reviews to counter one negative review.” And a negative review could come for seemingly no reason at all, such as a patient who came in once for a promotional offer and was upset about the final bill. The negative review that takes only a few minutes to write can impact your business’s average for months.

    Last year, the Minnesota dentist and hunter who killed a lion in Zimbabwe faced an influx of thousands of negative Yelp reviews for his practice. Fortunately, Yelp’s user support team helped to remove the negative reviews that did not describe a “first hand customer experience.” Still, it’s clear that many people are willing to use review sites as a means of inflicting damage on a business.

    Responding to Reviews

    Even if the review has been filed under the patient’s real name, HIPPA limits how much you can say in response, even if you simply want to refute false accusations. While responding to negative reviews is one of the best ways to minimize their impact, what you say makes a big difference. In general, an official response to a negative review should incorporate the following tips:

    • Apologize, even if the complaint is unreasonable.
    • Address their concerns, but don’t go into detail. This isn’t the place for an argument.
    • Move the conversation out of the public eye. Provide an official email contact.

    Keep the Audience in Mind

    The natural human response to a bad review is to argue and get defensive, especially when the negative rating seems unjustified. Unfortunately, winning the argument online wouldn’t necessarily impress future patients, and it could even make you look like a bully. Rather, try to address the situation and move the conversation to email so that it takes up as little real estate as possible. A back-and-forth exchange will just highlight this one negative review. Don’t make any public offers for compensation or refunds, or it may encourage more negative reviews.

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    Get Help from the Professionals

    Claiming all the proper listings and inviting happy patients to fill out reviews can be a significant investment of time. To take the guesswork out of improving your online reputation, you can enlist the help of a company like Search Influence. We’ve had past success with helping our clients get more positive reviews, and it’s a process that dovetails neatly with other SEO services.

    Image Credits:

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  • A Review Of CODE: Debugging The Gender Gap

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    I recently had the opportunity to attend a viewing of the documentary CODE: Debugging the Gender Gap. From their site, “CODE documentary exposes the dearth of American female and minority software engineers and explores the reasons for this gender gap.”

    In the early days of programming, women dominated the field. Building physical machines was the hard work for men, and programming was seen as the more trivial work for women.

    Women Programmers In History

    As far back as the 1800s, we saw women dominating in computer sciences. I recently learned of Ada Lovelace from one of our web developers, Mattie Kenny. Ada Lovelace was a mathematician and writer who wrote the first algorithm to be read by Charles Babbage’s computer, the Analytical Engine.

    In the first few decades of programming growth, we saw more and more women joining the computing field. Grace Hopper is a great example of women who paved the way early on in this field. She was a Navy admiral who invented the first compiler (a program that transforms source code into another computer language) for a computer programming language in the 1940s. By the mid-1980s, women made up more than 35% of computer science majors, which has consistently fallen over the past 25 years to the now 15%.

    Grace Hopper Portrait Code Press - Search Influence

    So what caused such a drastic decline in the number of female computer science majors? This is exactly the question that CODE: Debugging the Gender Gap hopes to explore.

    The film alludes to the introduction of the brilliant male hacker trope in 80s movies and pop culture being partly to blame. That, along with the targeting of video games to boys, started to really make the computer science field a “man’s world.”

    Even in games like Metroid, which was released in 1987, we found ourselves with our first female main character in video games, but she was only acknowledged as female when seen as a “reward” in the game. While in the mysterious head-to-toe power suit, the protagonist is referred to with male pronouns. The only time the character is seen as a woman is when the player finishes the game in under five hours and unlocks her as a reward.

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    Women In Tech Now

    Moments in history like those referenced above, which could have provided an exciting role for females interested in computer sciences, instead failed by objectifying women rather than empowering them. The results of these events and how the gender gap in this field has grown are exemplified in CODE, which shows us the unwelcoming workplaces commonly found filled with “brogrammers” these days. “A lot of women call it death by a thousand cuts, or microaggressions,” Director / Producer Robin Hauser Reynolds says. “It’s going to work every day and (having) to prove over and over, beyond what a man has to do, that you belong in that place.” The primary tension that this film portrays is that women with an interest in programming face a lot of roadblocks and challenges if they hope to make it in the field. It can be alienating to work in a field surrounded by those who continually make efforts to keep you from succeeding.

    Where CODE succeeded, however, was in showing successful women like Yelp’s software engineer Jen Wang and Pinterest’s software engineer Tracy Chou. These women are powerful, positive role models who love their jobs and clearly believe that having more powerful women in leadership roles in computer science fields can help make the opportunities more approachable and increase the number of women drawn towards these fields.

    While the beginning of the film covers the negative results of previous events (the decline of women studying computer science and the hostility towards females in the tech workplace), the second half of the film provides a light at the end of the tunnel so to speak. Providing positive role models in STEM fields as well as opportunities to learn programming at a young age could surely do some good in reducing the gender gap in technology fields. Also, shedding light on positive workplaces in the tech field that employ a large number of women is a great way to open up the barriers to entry for women.

    Personal Takeaways

    Something I recently said in an interview for another blog post of ours is that it takes just one instance of a young girl seeing a woman in a STEM role to think to themselves, “Hey, I could do that, too.” I hope, by continuing to be a knowledge resource in the industry through blog posts like this on code-focused industry best practices and changes, that I can help positively influence views around women in tech. I am so honored to have had my hard work at Search Influence recognized through continued career growth, and I can only hope that companies like ours that support women in tech continue to pop up around the United States.

    Image Sources:
    Grace Hopper Portrait
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  • Manage Tags Like a Sys Admin: 5 Ways Google Tag Manager Will Change Your Life

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    Where would we be without Google? It seems like for every issue that comes up in the field of online marketing, Google is ready with a solution. Google Tag Manager is one such solution. But before we examine the benefits of using this savvy tool, let’s first clarify what a tag is.

    What Is a Tag?

    Simply put, a tag is a snippet of website code that tracks visitors on a website. It allows companies to collect data for affiliate marketing, retargeting, conversion tracking, personalization, and a plethora of other cool marketing techniques.

    What Is Google Tag Manager?

    Back in 2012, Google saw online marketing tools growing more and more sophisticated. But as their sophistication evolved, the need for tags increased to make these tools effective. Though tags provide online marketers with beneficial information, tags can also overburden your website and become too confusing to manage.

    So Google developed Google Tag Manager, a tool that allows online marketers to consolidate all their tags into a single strand of code and gives them the ability to manage their tags through a user-friendly web interface.

    Now that we know what a tag and Google Tag Manager are, why should you use Google’s tool?

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    1. Faster Website Load Times

    Too many tags on your website can slow it to a halt. This has a negative impact on your Google ranking because load times are one of the parameters Google takes into account. With Google Tag Manager, you are allowed to specify when you want a tag to be triggered, which means not all your tags will load at the same time. This increases your website’s performance speed, which makes both your users and Google happy.

    2. Easy-to-Use Tag Template

    With Google Tag Manager, it’s no longer necessary to call up the IT guy every time you need to add a tag to your web interface. Tag Manager eliminates the need to add the code snippet to your website’s source code by introducing an easy-to-use template. This template allows users to quickly add tags for AdWords conversion tracking, Google analytics, GDN remarketing, and more. Tag Manager also supports custom tags.

    3. Error Prevention

    In the world of online marketing, there’s nothing worse than trying to add a feature to your website and causing the website to crash instead. Google Tag Manager prevents this by giving users a preview mode, a debug tool, and access to the version history. These tools show users how proposed changes will affect their sites before the changes go live.

    4. Customizable Permissions

    Another way Google Tag Manager adds to efficiency is by allowing the account admin to delegate access to the tool amongst a variety of users. This means that more than one person can add tags to your website. This feature is essential for projects that involve a lot of collaboration, since you no longer have to worry about giving a third party complete access to your website so they can update your source code. You can give or limit access to the main account as much as you want.

    5. Reduced Costs

    Of course, the best part about being able to manage your tags and increasing your efficiency is the amount of money you save by doing so. Google Tag Manager is a free tool, and by using the wealth of resources at your disposal to learn how it works, you’ll be able to add and customize your tags like a system administrator in no time. Instead of messing around with your source code and picking up the shambles when it all falls apart, you’ll be able to work on what draws people best to your website: creating fantastic and informative content.

    Do you currently use Google Tag Manager? Let us know how it’s working for your website.

  • Let’s Help the National WWII Museum Launch the Restored PT-305!

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    Search Influence is very proud to be a supporter of The National WWII Museum and its work to connect today’s generations with the story of World War II. If you have never been to the Museum, we highly encourage you to make plans to spend a few hours touring New Orleans’ #1 tourist destination and what TripAdvisor rated as the third best museum in the nation and 15th best museum in the world.

    The exhibits—like the recently opened Richard C. Adkerson & Freeport-McMoRan Foundation Road to Tokyo: Pacific Theater Galleries—keep getting better, and it sounds like that will continue right into spring 2017. That’s because, after a decade of restoration work, the Museum is finishing up its most ambitious artifact restoration ever: the US Navy patrol-torpedo boat PT-305. After years as the highlight of the Museum’s restoration pavilion, PT-305 is the world’s only combat-veteran PT boat to be fully restored and fully operational, and it will soon begin a new chapter as an extraordinary new Museum attraction. In a custom-built boathouse on the edge of Lake Pontchartrain, visitors will be able to tour the boat and even take a ride on PT-305—the US Navy’s fastest-model vessel in World War II. How exciting is that? Our team can’t wait until we can ride over the waves at top speed, reliving the rush of wind and adrenaline that navy sailors did when PT boats—the fastest US Navy ships of World War II—first launched.

    But first, PT-305 needs our support: to help return the boat to water, the Museum is asking donors across the country to pitch in for PT-305 on crowdfunding site Kickstarter.com. Please visit the website today to learn more about PT-305 and make a donation if you can. If you can’t donate, please help us spread the word about #launch305 as far and wide as you can by sharing http://www.pt305.org with your friends and family. Together, we can help launch PT-305.

  • Upgrade Your Website with Fresh Content and Some Help from Beyoncé

    In this ever-evolving age of Google, there seems to always be a way to upgrade your website and its search engine presence. Fresh content will not only ensure your website is up to date, but it can also inform your frequent customers of new information, let Google know that it should crawl your site, and add overall value to your site. Well, Beyoncé is here to help us give you our reasons for why a fresh content upgrade is so important.

    1. Give Them a Reason to Come Back

    Customers who periodically visit your site are likely to return when they know that you are updating your website frequently. I suggest something simple like adding a newsletter or on-site blog. Blogs don’t have to be publicity pushes or “salesy” advertisements. They can be fun ways to share content and let your consumers know that you are engaged in your business’s growth in a competing market. Also, you can use them as an excuse to show off your favorite Beyoncé GIFs.

    2. New Content = New Site Crawl

    Googlebots love to crawl new sites! Google pays special attention to existing sites that have previously been crawled but contain new content. This can be easy for any business to do, as most industries see gradual changes in techniques, best practices, and technology over time. There are new processes, seasonality changes, and all sorts of things that could warrant an extra boost in your content. Don’t feel like you need to rewrite from beginning to end; spicing your content with updates or including additional information to a page that may be lacking is a great way to upgrade your content. The new content should be relevant and engaging for your customer so that you stand out among your competition, or background dancers.

    3. Increase Your Authority

    Your fresh content will engage users and help increase your domain authority. If you aren’t convinced yet that fresh content will help your website, check out this blog about tracking your changes through Google Search Console. This tool can help show you how your site traffic changes when you update your content. The upgrade of content can gain page authority, along with domain authority, which can produce higher rankings for your site overall.

    Website content is by far one of the most important parts of your site and one of the easiest ways to change things up to increase visibility for your business. There are many sides of an SEO campaign, but upgrades to your content keep you relevant and let’s those in your industry know you are a force to be reckoned with.

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  • How to React to Facebook Reactions: All Your Business Needs to Know

    Here is my take on what businesses and marketers need to know about Reactions and how the change will impact our data.

    How is Facebook tracking Reaction data?

    • Right now, Facebook is including all Reactions bundled together for the metrics on “Likes” in ads, and in the top level of Page Insights.
    • It’s also good to note that “Reactions are treated the same as Likes for ads delivery (ex: Loves carry no extra weight than Likes in the auction).”
    • Until Facebook (or a social media analytics software company) rolls out a more efficient way to look at the individual Reaction data, it’s going to need to be done manually.

    Let’s check out the different ways we can view data in this example of a post with 13 total Reactions (9 Likes, 2 Loves, 1 Haha, and 1 Wow):

    • To see the Reactions from individual Facebook users, click on the liked row of names at the bottom of the post from your Page’s Timeline:

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    • To see total reactions on the broadest level, check out the Posts section on your Page’s Insights tab:

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    • View individual Reaction data by clicking on the post text on the Overview or Posts section of your Page’s Insights (this one is my personal favorite):

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    • Note that this data is NOT currently included in exports.

    What can I learn from analyzing my customers’ Reactions?

    If you are willing to put in the manual labor, there’s a lot you can do!

    • [bctt tweet=”Marketers can create better content by examining trends in their #FB Reactions. “]If you are seeing lots of “Love,” it’s a good indicator that your customers will want to see more posts like that. Don’t forget to use the data to actually change the way you are writing posts in the future.
    • You may also want to test out different types of posts, with goals of evoking different emotions. For example, if The Center for Restorative Breast Surgery were to post about a heart-wrenching breast cancer story, they might expect to receive a higher number of “Sad” Reactions. On the flip side, if they post an inspiring survivor story, they may see more “Love” and “Wow” Reactions.

    What changes will this bring about in the future?

    As of now, we haven’t heard from big players in Social Media analytics, such as Sprout Social, Socialbakers, and Hootsuite. But I have no doubt they are working on it! It’s my hope that these companies can provide lots of easy-to-analyze data that will empower marketers and business owners to make the right decisions behind content creation and relationship building with customers online.

    • Facebook will be counting Reactions the same as Likes for News Feed influence…for now. Eventually, they do plan to use the data later for more targeted News Feeds.
    • Potentially, the use of more emotions could drive Reactions up, and comments down. If people are able to click “Haha,” they might be less likely to spend their time and energy commenting “LOL.”
    • There has been a constant shift to shorter attention spans, so we will have to monitor Reactions vs. Comments on similar posts from before and after the change.
    • Something I would love to see as a marketer is the ability to track conversions on your website with users who gave a certain individual Reaction. I’d also love to serve unique ads to users who emoted beyond the Like, but it might be a while until that’s a possibility.

    I love the new Reactions because they are going to allow businesses to connect with customers on a much more personal level. I will love them more when I can get some cold, hard (and easier to access) data behind them, but for now, we are moving in the right direction!

    What is your take on Reactions for businesses and marketers? Let me guess: it’s either like, love, haha, wow, sad, or angry! ?

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  • Search Influence University Explains: Why Is NAP Consistency Important in SEO?

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    If you’ve been exploring the world of search engine optimization, “NAP consistency” is probably a phrase that keeps coming up again and again. So what is NAP consistency? Watch this short video to find out.

  • Three Top Picks for The Big Idea at New Orleans Entrepreneur Week

    Three Top Picks for The Big Idea at New Orleans Entrepreneur Week

    New Orleans Entrepreneur Week (March 11-18, 2016) is fast approaching, and we’re getting excited for the festivities. It’s a full week packed with events dedicated to celebrating, promoting, and helping New Orleans entrepreneurs from various industries from food to education.

    Search Influence is proud to be participating, with our co-founders (entrepreneurs themselves) Will and Angie Scott, serving as a speaker and a panel judge, respectively.

    Perhaps our favorite event of the week is the final event of NOEW: The Big Idea.

    The Big Idea puts 10 entrepreneurs’ ideas in front of a large crowd and allows the crowd to vote for their favorite idea by purchasing a $25 voting chip they will give to the business of their choice.

    Voting will take place now through March 7 on NOLA.com to select the top 10.

    My Top Three Picks:

    1. Bayou Baby Bites

    Because your baby needs fresh food and you don’t have time to make it yourself!

    What mom wouldn’t want to start their baby’s eating habits off right with locally sourced baby purees, created and handmade by a classically trained chef and Nutritional Therapy Practitioner who also happens to be mother to a 10-month-old? Bayou Baby Bites offers home-delivered purees of fresh fruits and veggies that your baby will love—even YOU would like this baby food!

    Thanks so much for participating in our weekend giveaway! Congrats to the winners- you’ll get a personal msg from me ???

    A photo posted by Celeste Landry Baer (@bayoubabybites) on

    2. Lionheart Prints

    Because everyone loves a handwritten note.

    Lionheart Prints makes the list because paper and the art of hand lettering is making a comeback. I love giving and receiving a handwritten note, whether that be a birthday card, thank you note, or a sweet note just because. Lionheart Prints makes that even more fun with their great designs and non-conventional sayings. 


    3. Thinkerella

    Because science IS cool.

    In conjunction with teachers, Thinkerella creates after school programs teaching STEAM (science, technology, engineering, art, and math) in a fun environment to young children. I love it because it benefits both the students and the teachers by providing supplemental income to their salaries.


    Vote for your favorite (or one of mine) today, and you can vote every day through March 7!

    Heading to NOEW? Look for Will and Angie at the following events!

    Local + Social: Like Peanut Butter and Chocolate
    Tuesday, March 15, 9:00 am @ The Chicory
    Will Scott will share insights on how you can make social + local online marketing work for your business.

    SEO Is Dead, Again. Long Live Online Marketing!
    Thursday, March 17, 10:00 am @ The Chicory
    Will will present again, this time on how and why it’s not too late to get on board with online marketing.

    Cox Business / Inc. “Get Started” Pitch Competition
    Wednesday, March 16, 7:00pm @ The Chicory
    Angie Scott will be joining a panel of judges to give feedback to entrepreneurs in a live Shark-Tank style pitch format.

    We hope to see you at New Orleans Entrepreneur Week 2016!