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  • Influencer Profile: Steve Maloney

    Steve showing off just one example of the fine millinery that graces the SI Funny Hats Box.
    We’re back with another Influencer Profile! This week’s honoree is Production and Content Manager Steve Maloney, he of impeccable taste in headgear and nut-based snack food. While most people think of newspapers as what happens when you print out NPR, Smaloney (as he’s known around the SI offices) used to write them. Steve comes from the world of print journalism, having been a newspaper reporter before transitioning over into the world of keyword-rich, search engine friendly, online content. With experience running blogs, writing blogs, wrangling writers, and making a living as a writer himself, Steve brings a wide range of experience to Search Influence.

    So what do you find yourself doing around here?

    A little bit of everything. I assign out hundreds of articles to our writers every month, make sure they are completed correctly and on time, make sure the production crew is running like the well-oiled machine that it is, and put out any fires I may come across every day. I also train new people and keep the bowl of mixed nuts on my desk at least halfway full most of the time.

    Is there anything that particularly excites you about coming to work every day?

    My chair is really comfortable, and I always enjoy it when my “snakes in a can” trick fools some unsuspecting sap.

    What do you think your most awesome contributions have been so far?

    Snakes in a can. Oh, and I introduced Leigh to the wonderful world of Care Bears this morning.

    Seriously. Just… don’t.

    Anything you’d like to do more of? In the ideal world, what would you be doing all day?

    Mostly cruising around Bayou St. John in a kayak. But since I don’t own a kayak or live particularly close to Bayou St. John anymore, I guess my ideal day would involve a swimming pool and a good book.

    How do you handle staying on top of and motivating your colleagues and us titans of production?

    The Titans of Production is not only the name of an underground 80’s hair metal band [citation needed], but the nomenclature also fittingly describes the production team here at Search Influence. Reining in this team requires a delicate balance of sight gags, cat-like reflexes, snacks, comic books, early 90’s soft rock, and comfortable shoes.

    How does SI compare to the more writing-intensive work that you’re experienced with? Do you think an element of creativity comes through?

    Much of the finesse and control I once enjoyed over English wordings gone… now… but I really like setting the deadlines instead of being petrified of them as I was back when I was a newspaper reporter. I do miss the fedora with my press pass in the headband, though. I’m always writing, even if most of it doesn’t make it to paper. It’s a reflex action, much like breathing.

    Thanks for all that you do herding the metaphorical cats in the production room, Steve. Keep an eye out for this one’s inaugural blog post — it’s sure to be a good read!

  • Google Realtime Eliminated – Social Search Goes Topsy-Turvy

    San Francisco’s Topsy.com is poised to become the new leader in social search with the holiday weekend closing of Google Realtime. The Google service, which displayed results garnered from Twitter and Facebook feeds, was eliminated after Google’s contract with Twitter expired; however, Google claims that the shutdown is temporary and the feature will soon be integrated into the still-nascent Google+, its new social service. While the streamlined Realtime feature has been eliminated, though, all public information on Twitter that is available to web crawlers will still be discoverable via Google searches.

    Topsy.com's user interface upon searching for a trending topic.

    Topsy.com boasts an impressive searchable index of data, having served real-time social web search returns since 2006. The three year-strong index of Twitter data is the largest of its kind on the web and continues to grow every day, with numerous options for identifying relevant web content. The secret sauce comes in the form of a sophisticated set of dynamic algorithms that serve to filter the “firehose” of tweets, updates and other socially-generated media. As this constantly-generated, stream-of-consciousness data is subject to large amounts of irrelevant noise when attempting to search for a specific term, Topsy has come up with an elegant solution to accurate real-time search results by monitoring the influence of its users and making this influence a large part of their ranking system. Only approximately 0.2% of Twitter users are ranked as “highly influential” and 0.5% as “influential,” so the standards are obviously exacting. Additionally, trackback pages are provided for all indexed items, allowing you to see what everyone is saying about your specific query. Trending items are also given the same consideration, with bonus syndication options for you to insert relevant realtime content into your page. (If you’re interested in checking out what goes on from the tweet-to-search-result process, check out this blog post on their V2 platform and plans to index 100 billion status updates.)

    While Topsy isn’t perfect — Akismet and other comment monitoring programs often flag its trackbacks as spam, and the top-trending features for those simply looking to browse could use some work — it seems to be the most elegant solution for the matter available. However, Microsoft’s Bing.com has been publishing recent tweets as long as Google, since late 2009, and does not appear to be facing the same kind of contractual disputes that eliminated Google’s partnership with them.

    In addition to search capaiblity, Topsy also offers trend analytics with the ability to compare up to three keywords.

    Will this development push Bing further into the realm of being a purely social search engine, or will the inevitable integration of real-time search into Google+ make this social media package deal too good for users to pass up? What do you think?

  • Google+ Launches, Gains Positive Reviews From Early Users

     

    Early last month, we talked a bit about the launch of Google’s “Facebook killer” service, Google+, and the addition of the +1 button to major websites. The service launched a few days ago as invite only to start, and quickly overloaded to capacity. Some people that I sent invites to were unable to use them all day yesterday as Google worked out the kinks to allow the tsunami of people waiting to check out how to social network Google-style.

    So what does it have that Facebook doesn’t? Well, let’s start with what it has that Facebook does. You can update your status, update a profile, chat, add interests (called “Sparks”), and add pictures. The new stuff that FB doesn’t have: Circles, which is a pretty way of organizing your friends, family, acquaintances, and even the people you’ve blocked. There’s also Hangouts, where you can video call several people in your friend circles at a time, either in a limited status or open to other friends to join at anytime. Did we mention you can access all this from your phone, too?

    What else can we expect as Google+ finds its footing? Well, Google + Games, which is going to compete with the popularity of Facebook games such as FarmVille and Zuma Blitz. Google invested over $100 million in Zynga, the company that owns FarmVille, in 2010. We think it’s safe to say we will be seeing these popular titles on Google+ in the near future, which ought to soothe new users of the service who are missing the fix they get from Facebook gaming.

    Google has made smaller efforts in the past to attempt to topple the Facebook kingdom, but this is by far the most comprehensive offering. It seems to be coming at a good time, as more and more people seem to be finding reasons to dislike Facebook as it soars further along in popularity (MySpace syndrome, anyone?). Seamlessly integrating all of your current Google info, such as contacts and profile info, makes it feel like a very natural evolution. The only drawback is that Facebook has such a tremendous userbase already. Then again, I remember many years ago when a friend said to me, “You have to come to MySpace! It’s better than Friendster!” and my reply, “Oh, no way. Nothing could be better than Friendster.”

    Need a Google+ tutorial? Check the official videos out here.

  • For A Good Time Call…Why the Bathroom is the Perfect Place for Internet Marketers

    Recently I tweeted a statistic from Google that 39% of searchers use their mobile devices while going to the bathroom. While it served the intended purpose of getting people to @ me (I’m incredibly thirsty for Internet attention), I didn’t think about what this statement really meant for SEO. Several days later a friend of mine posted the following on Facebook wall:

     

    As comical as it is my friend’s post forced me to think about the legitimacy of Google’s mobile user stat, how many times have you sat down on the can and immediately reached for the phone in your pocket? There you are in complete solitude with your device. Just checking /b/, posting trivial Facebook statuses, or finding the address for local adult entertainment –- completely engrossed in the Internet.

     

    The isolation of the bathroom becomes the perfect environment for search marketers. While users are going, they are also staying focused on search engines or social media. Internet marketers can use this opportunity to make them brand-aware through mobile ads on Google* or promote their newest special offer on Facebook and Twitter.

    While I originally took this Google “fact” as something funny to tweet, it shows how much potential there is with mobile search. Users are more attentive on what is being presented to them when they are in the bathroom. With the right content and call-to-action, you can easily convert these users into leads or at the very least have them remember your name.

    *I purposely didn’t mention Bing because NO ONE does mobile searches on Bing.
    For more search marketing musings, follow me and Search Influence on Twitter: @anthonyfcoleman & @searchinfluence

    Picture Source – http://windows7reports.com

     

     

  • Google FTC Investigation: The Inevitable has Become Reality

    Google announced today that they received official notification from the U.S. Federal Trade Commission that it has started an investigation into allegedly unfair business practices.
    Google announces official FTC Investigation

    The monster search and advertising company has been called many things over the years related to their monopoly-esque control of the search market. In the past, search engine marketers and optimizers have said “we just have to deal with it” when it comes to the toughest challenges with certain Google products, and moved on to find inventive and round-about ways to combat the issue at hand.

    In Search Influence’s road map to serving clients, Google Places is stand-out problem child, often presenting data problems, mix-ups, and merges that have been costly, time-consuming, and frustrating to fix. It goes almost without saying that this move was inevitable, as Google has undergone similar scrutiny in other nations of the world, including China and Italy. A Tech Crunch article from early last year reports that various Google products and content are blocked in one fourth of countries in which it offers products.
    While the investigation and following proceedings will almost certainly take years to be resolved, search marketers and the small businesses they help succeed online can rest easy with some solace that one day, there may be some changes that make your website promotion just a little bit easier.
  • 5 For Friday — Links, Stories & Posts For Your Weekend

    FTC to Target Google in Antitrust Investigation — Mashable

    With the launch of several civil subpoenas, the Federal Trade Commission is poised to launch the most thorough and comprehensive antitrust investigation into Google’s business practices yet. While many of Google’s acquisitions have been investigated in the past, this movement promises to be the most comprehensive search of its kind. The allegations that Google uses its position of prominence to stifle competition will surely be a subject of inquiry, with inevitable comparisons to the famous 1998 United States vs. Microsoft. Given the zeal with which the FTC has fought to take over the case, they won’t be looking to go home empty-handed.

    6 Commonly Ignored Website Requirements & 10 Tips To Remember — Search Engine Land

    Often, website creation involves a massive number of people working toward the same goal. To avoid butting heads with your production, design and developer partners, it’s usually a good idea to create a requirements doc to put everyone on the same page. This handy article gives several tips and tricks for a well-crafted set of requirements that will hopefully lead to a well-crafted website!

    10 kick-ass features in Google Analytics v5 — Conversation Marketing

    A long-time staple in the SEO professional’s toolbox, Google Analytics is getting a facelift with some slick new features added on. Among the shortcomings addressed will be multi-touch attribution (allowing one to visualize the effect different campaigns have on sales, leads, etc), multiple dashboards and navigation improvement.

    Is There a Tablet Market or Just an iPad Market? — i2G

    While mobile marketing is rapidly becoming a huge part of SEO, the tablet demographic has been more or less limited to iPad users. Greg Sterling takes a look at the data that indicates that, despite the best efforts of companies such as Motorola and RIM to overtake the market, the iPad is here to stay. Now if only they’d roll out that rumored Facebook app…

    Changes To AdWords Geo-Targeting Coming Soon — Search Engine Land

    The old-school method of targeting ad campaigns by drawing on a Google Map is coming to an end; starting on July 8th, users will have to choose a map point with a radius to mark out geographic area. Local advertisers will have to modify their strategies to compensate for the less customizable and precise tool — what do you plan on doing with the new system?

  • Influencer Profile: Olin Gallet

    After a long hiatus, we’re pleased to announce that our Influencer Profile series is back! Every other week we’ll be highlighting one of our talented teammates, and this week’s employee is one of our resident junior developers Olin Gallet.

    Olin enjoying his hard-won SI Word of the Day Champion Pimp Cup!

    Olin started on our production team just a few months ago, assisting Luke Ledet and Jason Hamilton with the technical end of what Search Influence does. He’s a recent graduate of the University of New Orleans’ Computer Science program with a minor in English — which obviously means that you’ll be seeing more of his excellent blogging skills on display in the near future.

    As one of our resident early birds, you can usually find Olin tapping away at PHP code at absurd hours of the morning. On the off-days he spends his time discovering new music, writing, playing Street Fighter, programming and having adventures around New Orleans. Just don’t call him “bro”… And without further ado, the man himself!

    A note from Olin – since I’ve actually got a minor in English focused on poetry writing, I’d like to show you some of my lyrical skills. I’m not letting Julia have all the fun around here.

    So what do you find yourself doing on a day-to-day basis around here?

    Turn on computer

    Type words look at peers code works

    Turn off computer

    There really is no set guideline as to what I do day-to-day. I just fix problems people have and make sure the solution works.

    Is there anything that excites you about coming to work every day?

    No amount of money or bountiful women with plastic surgery can keep me coming to work. What keeps me coming to work is the people here. I’m not naming names for the sake of favoritism, but there are some characters at work that make the day go by better.

    Most importantly, people know how to leave me alone when I have stuff to do. They also know how to help me or at least entertain my questions when I have them. When I can get my job done and help other people do the same, then I know I had a good day at work.

    What are your biggest contributions?

    I’d say my biggest contribution so far has been designing various forms for various websites. Being able to see the work I do makes it huge for me. They’re also important for ensuring that customers have an easily accessible way to communicate their needs and concerns to the client.

    Anything you’d like to do more of at SI? In a perfect world, what would you be sitting around all day doing?

    I want to do something more creative. For one, I want to get involved in more marketing. I realize that many of the tasks such as keyword research and article writing are repetitive and time-consuming. I want to create ways to minimize the work in these tasks.

    I also want to get involved into graphic design at work. I used to be big into just sketching around when I got a drawing tablet for my laptop, but I haven’t had much time for design recently. I want to get back into it.

    _________________________________________?

    Hey, this is my question for you. What do you want to know about me? The only stupid questions are those that are left unasked. Feel free to either drop it in the comments, email me at [email protected], or pass me a note at work (just make sure Luke isn’t looking).

    Thanks for all your hard work, Olin! We have a really talented and interesting team here at SI, and we’re proud to show off each and every one of them. Keep your eyes on this space for more profiles of our Influencers!

  • Wal-Mart Purchases Social Media Firm Kosmix

    It appears that behemoth retailer Wal-Mart intends to push further into the world of social media after buying the SM firm Kosmix for an undisclosed sum of money (although its rumored to be $300 million) as of Monday, June 20th. Wal-Mart has announced that the Kosmix team will be heading up a new project called @WalMartLabs that will create businesses around shopping online or with your smartphone. You can read more in detail about the changes here.

    In regards to the purchase, Wal- Mart chief executive Mike Duke issued a statement in which he mentioned his priority for the year was to turn around same-store sales at the U.S. discount chain.

    What do these changes mean for Wal-Mart, competing brands, and the consumer?

    Wal-Mart clearly intends to follow the path of social commerce in order to evolve. Consumers are more frequently communicating through social media sites such as Twitter and Facebook, and it’s believed that these conversations are true to the ones people have in real life. If texting, Facebooking and Tweeting have become the consumer’s preferred language, then it makes sense that retailers have to learn to speak it in a way that genuinely engages the consumer, or risk being left behind.

    Kosmix investor and Lightspeed Venture Partners Managing Director Ravi Mhatre makes the point eloquently in his comment on social media’s influence on retail. “If I’m in Best Buy with my smartphone, Amazon can know I scanned the barcode for a DVD player. If I’m Amazon, I can serve an ad for the same product at 30% off,” Mhatre said. “I’m going to hit one button on my phone and save money, while Best Buy is handling all the inventory in a physical store.”

    What do you think we can expect next from Wal-Mart? What would make you pay more attention to them in a social media context?

  • Results Pagination in Google Places View

    For a while now, Google has been showing “Related Places” AKA “The Competition in places view.

    Screenshot of Google Related Places - AKA The Competition
    Google Related Places – AKA The Competition

    While looking at the results for one of our clients who has recently opened a new office for his law practice in a New Orleans LA suburb I came across this.

    Screenshot of Paginated Google Places Results
    Paginated Google Places Results

    Clearly Google is trying to offer some alternative results for “Metairie Divorce” than our guy Will Beaumont at 3814 Veterans Memorial Blvd #302, Metairie, LA 70002 – (504) 834-1117.

    You’ll have to click through as I can’t figure out how to link directly.

    Beyond going down the page to look at the “Related Places” (AKA “The Competition”) you can now conveniently scroll through them. And, better still, hovering over your searched for phrase at the top of the page gets you this drop-down list.

    Screenshot of Select Your Competitor - Google Places Drop-Down List
    Select Your Competitor – Google Places Drop-Down List

     

  • 5 for Friday — Links, Stories & Posts To Start Your Weekend

    Make Facebook Comments Box Indexable by Search Engines — SEOmoz

    It’s a common belief in the SEO community that Facebook comment boxes are not indexable by search engines, even with the recent ranking algorithm that promotes valuable comments. This simple piece of PHP code allows you to insert a Facebook Comment Box into your site and serve up your comments to be crawled and indexed.

    Facebook Sees Big Traffic Drops in US and Canada as It Nears 700 Million Users Worldwide — Inside Facebook

    While the social media giant is strengthening in other parts of the world, Facebook actually lost US and Canadian users as well as seeing a drop in new signups. While the fluctuations can be attributed to short-term fluctuations such as graduation season, the data is intriguing — there could be major ramifications if the numbers hold up.

    PPC: Tablet Targeting Strategies — GetElastic

    A handy list of basics for targeting your PPC campaigns specifically toward the briskly expanding tablet demographic. It’s worth noting that Adwords also allows one to target iPad iOS users in particular, with options for other devices such as the Blackberry Playbook planned.

    Google and Silicon Valley’s cult of innovation — The Telegraph

    Digital media editor Emma Brnett writes up the Inside Search Google event, where Amit Singhal announced new features like desktop voice search and Google Instant.

    Spam clogging Amazon’s Kindle self-publishing — Reuters

    With the recent digital self-publishing boom, thousands of ebooks are being released onto Amazon every month. However, some of them aren’t written in the traditional sense — or are even existing books slightly altered to create dozens of spam copies. One suggestion is to start charging for uploads to the Kindle system, which would remove financial results for spammers. Should Amazon let the market remain free and trust that quality will float to the top, or attempt to impose some order on the chaos? What do you think?