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7 SEO Myths You Don’t Need to Worry About

Search Engine Optimization (SEO) is already complex enough—and with the many myths that have sprung up around it, it’s even harder to understand the ins and outs of page rank, keywords, and website optimization. Here are 7 myths that will help separate fact from fiction when it comes to SEO.

1. You must be in the top 3 results

Many believe that “successful” SEO means ranking in the top three or four spots on Google search results, but this is no longer true. On the second and third page of results, the top links still garner the most clicks—so that means, in some cases, being 11^th might actually be better than being 9^th. Additionally, author profiles and snippets with pictures draw reader’s attention, no matter where they are featured. Rank isn’t the only factor of success.

2. Your URL must have keywords

In the past, the words in the domain name (the URL) factored heavily into search results, so it was always smart to load domains with the keywords your potential customers were using. Google has wised up, however, and scaled back the importance of URLs in favor of a more balanced approach to finding the most relevant sites.

3. Meta tags are vital

Google used to also index metadata when calculating search results, but no more. However, they create the text that appears under your URL in a search listing, so they’re still an important marketing tool. Metadata is what displays your content in an attractive way, so, the more appealing your meta tags, the greater the likelihood that you’ll get clicks.

4. Quantity is better than quality

Inbound links once caused pages to jump up to the top of a results list; a multitude of links from other sites was seen as evidence of your credibility. That system could easily be gamed, however, and SEO now focuses on highly relevant links in the context of applicable text.

5. Your keywords need to match exactly

Keywords are the backbone of SEO, but they are more flexible than many people realize. It’s easy to tell when you’re reading a keyword-heavy piece: the awkward phrasing and repetition gives it away. Even if it makes you rank higher, which isn’t a given, your content will turn people off.

6. You can trick Google

Some people seem to think that SEO is just about tricking Google, pushing the right buttons for a magic formula that will catapult their sites to the top of the search results. The truth is, Google has advanced to accurately reward pages that are informative, relevant, and connected, which cannot be attained with a magic formula.

7. SEO doesn’t help users

While most web admins focus on SEO from the backside, it has also evolved into an exceptionally usable tool for readers and searchers. As the name implies, the strategy optimizes a website—but with all the advancements of the past few years, that optimization process actually leaves the user with a generally reliable search results list.

SEO: Simple, efficient organization
Search engine optimization is becoming simpler, though the rules can still be tricky. The general principle in making your business golden to Google is that if you create a content-filled website that dialogues with other relevant pages, you’re already off to a good start. Keywords and links are still vital, among many other pieces, but don’t get caught up in the tangle of myths relating to SEO.

Megan Totka is the Chief Editor for ChamberofCommerce.com. She specializes on the topic of small business tips and resources. ChamberofCommerce.com helps small businesses grow their business on the web and facilitates connectivity between local businesses and more than 7,000 Chambers of Commerce worldwide.

March 25, 2013
5 for Friday — Links, Stories, & Posts for Your Weekend

1. Who is Winning the Apple vs. Google iPhone Driving Directions Battle? Too Close to Call — Mike Blumenthal

Even if you don’t keep up with the war between Apple and Google, you’re probably familiar with Apple Maps and it’s not-so-impressive emergence last fall. Well, since then, the app’s gotten its ducks in a row, and I know quite a few people that use it as their primary navigation tool. But how does it compare to Google Maps? Mike Blumenthal decided to find out. Check out this blog post to see how the two compare now that Apple Maps has matured a bit. I assumed that Google Maps was still the outright leader and was surprised by the results. Who knows, maybe I need to switch over to Apple Maps!

2. The Woman’s Guide to Having it All — Outspoken Media

I’ve been thinking a lot lately about the role of women in SEO and the tech industry in general. It amazes me how few women there are, and I often wonder how we can change that. There are several active initiatives to get girls interested in technology, and I truly hope that they can change the future demographics of the tech world. But how do we get women noticed right now? In this blog post, Rhea Drysdal discusses her idea of what it means to be a successful female in the industry and what she thinks needs to change. Drydal is currently pregnant, which adds an interesting twist to her view on the situation.

3. How To Protect Your Home Business From A Natural Disaster — Graywolf’s SEO Blog

Living in New Orleans, disaster preparedness is a necessary part of life. Most people have a plan for storms, whether it involves evacuation routes or a cabinet full of MREs and batteries. While life necessities are obviously the first priority when it comes to hurricanes or any other disasters, business owners must have a disaster readiness plan in place just in case. I once heard Chris Slaughter, WWL-TV’s former executive news director, speak on what he learned about disaster preparedness from Katrina, and I was surprised by what I learned. There are so many small details that are easy to forget when you’re not actually in the situation. I recently came across this blog post from Michael Gray that touches on the subject. It’s filled with some great tips on how to protect your home business when Mother Nature strikes.

4. Zynga relaunches gaming site, loosens Facebook ties — Reuters

Zynga and Facebook. What a tragic love story. It seems that the divorce process continues, as game publisher Zynga relaunched its website on Thursday after previously relying wholly on Facebook for online play. Users no longer have to login through their Facebook accounts, proving further division of the two companies. By the end of the month, Zynga and Facebook will officially just be friends again. Alas, not all relationships are meant to be! And it seems that Zynga might not need Facebook after all. In this article, Reuters’ Gerry Shih gives a report on what led to this shift and what it means for the two companies.

5. Facebook Begins Rolling Out New, Customizable Timeline — AllFacebook

I’m sure all of you savvy Facebook users are aware of the new changes taking place on your News Feed, but just in case you haven’t heard—or if you just want to learn more about the shift—AllFacebook, the Unofficial Facebook Blog, has you covered. Facebook’s spokespeople say the change makes for a cleaner page with less clutter, but what do you think? I like the new bigger images, but there’s not that much else that I’ve noticed really affecting my use. I’m also a little wary of the advertising suddenly melded into my feed. I guess only time will tell what this change means for users.

March 22, 2013
5 Tips for Proper Hashtag Usage

I love social media. I also love staying organized. The great thing about hashtags is they bring the two together. For those who don’t know, hashtags are a way to categorize a post on social media platforms, like Twitter and Instagram, by tagging it with descriptive words or phrases. Hashtags are also helpful for businesses running specific campaigns to monitor what followers are saying about their company. Although we all love reading about the latest social media blunders, we never want to fall victim to them ourselves. That is why I’ve compiled a list of questions to ask yourself when choosing a hashtag.

1. Is this hashtag trending?

Trending hashtags are a great way to get your message out there, and even help you brainstorm interesting, relevant tweets. If you can seamlessly incorporate your message with a trending topic, others will be able to see your post when browsing that hashtag. Although trending topics are a great first step in choosing a good hashtag, you should be careful to understand why the hashtag is trending. This takes me to the next question…

2. How is this hashtag currently being used?

Before hitting the submit button, you absolutely want to see how the hashtag is being used. Learn a lesson from Entenmann’s. Back in 2011 when Casey Anthony’s trial ended with a verdict of “not guilty,” Entenmann’s tweeted the following using a trending hashtag:

Angry, Entenmann’s followers made their disapproval known causing the company to delete the message and issue an apology.
3. Is this hashtag concise, yet descriptive

You want to make sure your audience can read and understand the hashtag, whether you are posting for a business or your own personal account. This is important if you are a business trying to start a hashtag campaign, like Dominos or Edge shave gel, or simply telling friends about your new shoes. While it may seem funny to have a long hashtag (example: “Gabrielle stole my favorite sweater AGAIN #mysisterdrivesmecrazy”) it is not easily read at first sight. One way to make hashtags easier to read it to capitalize the first letter of each word in the hashtag. However, if you find your hashtag looking something like an excerpt from a Charles Dickens novel, you should probably just shorten the whole thing altogether. If your hashtag is easily read by your audience, it has a greater chance at being effective.

4. Is this hashtag too broad?

While it may be topical to your message, broad hashtags are generally not searched. If you are a business, ideally you would like your hashtags to be interesting and search-worthy, as this could bring new eyes to your message. If your hashtag is not searched, it will not help you reach new audiences. Another problem with broad hashtags, for both business and personal profiles, is that they do not add additional value to your message.

In this example, the hashtag #hat does not offer any additional insight, and causes the tweet to become repetitive.

5. Does the place I am posting to recognize hashtags?

As funny as it may seem, it is important to know that the hashtag you send your friend via text is not recognized online. That being said, here is a list of a few places that do and do not recognize hashtags.

These places DO recognize hashtags
-Twitter
-Instagram
-Google+
-LinkedIn
-Pinterest

These places DO NOT recognize hashtags
-Text messages
-Facebook (although they are working on incorporating hashtags now)

Whether your posts are seen by millions of viewers or just your closest friends, the important idea here is to think before you post. Let’s make 2013 a year with no social media mistakes!

March 20, 2013
Team Hairy Shearers

It’s funny how quickly one can bathe when you don’t have any hair. Yet every March I reduce my normal 15 minute shower by half. This hairless journey is because of a program called St. Baldrick’s.

St. Baldrick’s is a charity that raises money to fund childhood cancer research. However they have a unique way of raising money. Throughout the year, various cities host a sponsored shaving of people. Teams and individuals put their follicles on the chopping block to show their solidarity for young children who lost their’s through cancer treatments.

Three years ago, I was sitting in a dive of a bar with a few of my friends. Through the course of the evening and after many quips of playful insults and colorful banter, my friend Geoff mentioned he only gets one haircut a year. This notion seemed absurd to me. Geoff is the pinnacle of computer programmers. Skinny, lanky, glasses, and a mop of a haircut. Upon hearing this, I was in no bit surprised at his omission, to which I suggest it was his yearly flowbee hair cut. Yet to my surprise, he simply said he was shaving it bald.

Over the course of a PBR, a high scale specimen of beer, Geoff recounted how over the past three years, he has participated in this program. He talked about how his friend and he have been slowly raising more and more money for this charity– St. Baldrick’s. As he told me more and more about this program, my interest peeked from being curious about donating to a desire to participate. An itch in my scalp had started (I bathe regularly so it was due to a philanthropy spirit, not for something requiring a flea bath.)

That first year was exciting. One of my closest friends, Jacob, had pulled an “I’ll do it if you do it,” and, for the record, I was already sold on the idea. Over the course of six weeks, I set out in all the social media channels to elicit donations. Facebook and Twitter was my best means of getting the word out. I had set a goal of $300 the first year in fear I was not going to raise enough. However, my career in marketing proved to be most beneficial in this.

I created a Facebook event inviting friends and family to come watch as I was being shaved. And I also asked them to buy me a beer. I figured since most of my friends were like me and didn’t make a lot, I would ask them to donate the price of one beer to my cause. By my calculations, if I could get 60 people to give $5 that they would have spent on a beer, I would have more than enough to hit my $300 goal. This proved to be exceptionally successful. Not only did I raise my goal, but I passed it by over $135. And, with the other members of Team Hairy Shearers, we raised over $2,500. By the way, all of the guys on my team are avid Simpsons fans and chose to name the team after the long time voice actor from the Simpsons and New Orleans native Harry Shearer.

Well, the big day came and four of us with shaggy mops of hairstyles showed up for St. Baldrick’s. It was interesting how nervous I can get just before I have my head shaved, but I think it was just stage fright. However, as soon as my name was called to be shaved, all my apprehension and nerves disappeared. My fear of looking silly bald was gone. It was in sitting in that chair knowing that I had helped raise money for the fight of cancer in children that calmed me. And my fears of how I would look bald had melted away knowing I could choose to not shave where others were not so fortunate. After that, I haven’t looked back and I look forward to doing St. Baldrick’s every year.

So, next time you sit in a bar with some friends, please think about buying me a beer and donate 5 bucks.

Will Monson is a graphic designer from New Orleans who works with Search Influence. He spends his free time playing disk golf, volunteering with the Boy Scouts, and is an avid kickball player. Check out Will and the rest of the Hairy Shearers at their St. Baldrick’s page at: Team Hairy Shearers

March 18, 2013
5 for Friday — Links, Stories, & Posts for Your Weekend

1. Top 4 Strategic SEO Trends to Watch for in 2013 – Search Engine Journal

Don’t get lost in the mix! Take a broad look at your organization to make sure you’re producing top quality content, including social media, making your site mobile friendly, and understanding the knowledge graph.

2. Google Announces Retirement of RSS Reader – The Content Standard

Google has just announced that on July 1, 2013 Google Reader will retire. This is part of Google’s plan to remove irrelevant and no longer useful services. If most of your audience is using this to get your updates, now is the time to transition them to a new service.

3. How To: Use Twitter as a Listening Station – Small Business SEM

If being active on Twitter doesn’t seem to be producing the results that you’re looking for, then try being passive by listening first and then responding. Twilert allows you to create timed alerts for when certain phrases, handles, or hashtags are used. If that is too much, you can always go the traditional route by creating email notifications through Twitter itself.

4. Mobile Searchers Do It at Night – Marketing Pilgrim

Google and Nielsen recently put together a new report using data from 6000+ mobile searches to discover how it drives conversions. Did you know that 77% opt to use their mobile over a PC? So it’s important to make sure that you’re showing up in the first few results of a search otherwise you’ll never even make it onto their mobile screen.

5. Deadeye Keyword Research: Advanced Tips for Choosing the Right KWs from #SMX – aimClear Blog

The better the research, the better the keywords…even if Google stopped providing all referring keywords in analytics for “privacy reasons.”

Key Relevance’s Christine Churchill provides some alternatives to gathering this information because as Avalaunch Media’s Matt Siltala stressed, “you can’t skip over keyword research. You can’t get annoyed with it. You HAVE to do it.” Read on for more about keyword intent and keyword research tools.

March 15, 2013
New Orleans: A Growing Tech City
For those of you who don’t know, before Hurricane Katrina ripped through the Gulf South, New Orleans was on a steady rate of decline. However, the city we love to call home here at Search Influence is in the middle of a major renaissance. News sources across the nation have reported New Orleans is the fastest growing city in America.
- Population in April 2010: 343,829
- Population in July of 2011: 360,740
- Change in population: 4.9 percent (national average 0.73%)
- Unemployment rate May 2012: 7.2%
- Unemployment rate December 2012: 6.8 % (national average 7.8%)
With all of these growth changes and increase in jobs, New Orleans has also become a hub of entrepreneurial activity. Forbes recently said New Orleans is one of the biggest brain magnets in the country, attracting young, innovative minds. It is reported that 427 out of every 100,000 adults started up a new business in the New Orleans metro area, which is 40% above the national average.

Many of these entrepreneurial efforts are tech-based. Companies such as Idea Village and LaunchPad have helped young tech and digital media entrepreneurs start their businesses, giving them advice, a place to work, and grants. Marketing firms, apps, and software are all being developed in this city, which is quite shocking considering this has always been a city known for being 10 years behind everyone else. Kickboard, started by Jennifer Medbery after teaching at a charter school, is software that provides a centralized location for teachers to record their students’ progress.

Even Search Influence was founded during Katrina’s aftermath, and along with this city, we have grown at a rapid rate. In 2011 we made it on Inc. 500’s list of fastest growing companies, and we are now the largest online marketing firm in New Orleans. Digital media has many different facets, and we are proud to offer SEO, social media, and paid search services.

New Orleans institutions such as the Audubon Institute, Naked Pizza, and Southern Costume Company have integrated the digital space into their marketing efforts. Naked Pizza tweets on a regular basis, and they have truly embraced pop-culture (I strongly encourage you to watch their Harlem Shake video).

The Audubon Institute and Southern Costume Company have opened their marketing efforts to include social media promotions and building their brand on Facebook.

Digital Media, online marketing, and social media have become vital factors for today’s businesses to succeed. It’s all about the conversation and being transparent with your customers. We are so happy to report that our city and businesses are flourishing due to technology and media advancements.
March 13, 2013
6 Ways Your Surgery Practice Can Market the New Gummy Bear Breast Implants

The FDA just recently approved a new gummy bear breast implant in February, and let me tell you, there has been some excitement in the cosmetic surgery world. With the approval of the Allergan Natrelle 410 shaped breast implant, cosmetic surgeons nationwide are celebrating the long-awaited product as another option to offer patients.

Sientra gel implants were approved in March 2012, and Allergan’s gummy bear breast implants were approved February 20, 2013. Now is your opportunity to talk about the new cohesive gels.

When Search Influence was founded in 2006, plastic surgeons were our core client base. The company has grown and expanded in the years since, thus the industries we serve now are varied with attorneys, B2B, franchises, auto dealerships and so forth. We still work with many plastic surgeons, and these plastic surgeons are asking us daily how to reach their consumers and tell their potential patients about the new cohesive gel implants.

You Have to Tell People You Offer These
Your potential patients don’t know you offer the new Allergan breast implants if you don’t say it. In the online world, that means you say it on your site. Create a new page talking about the new implants and what you like about them. Be professional and be friendly in telling potential patients why these implants are good and give more details about them. That is why people go to any website – they want information. So give them some quality information. Quality information will make a great first impression, and when they come in for a consult, they will have more educated questions.

Cross Promotion
If you are a cosmetic or plastic surgeon, surely you have a breast augmentation or breast implants page on your website. Cross promote! If you have a page that talks about augmentation in any way, then you might mention (with a link), “Hey, go read my new page about the new Allergan 410 implants.” If they are reading about augmentation, then of course they want the latest and the greatest, and you should point them that way.

Embrace the Hype
People are talking about the new implants. Join the conversation. Jump in with both feet. Talk about the new implants on your Facebook. Talk about it on your Twitter. Talk about what people are saying. Address their questions. Now, don’t go extreme. Depending on how much you update and post, you will want to talk about cohesives maybe 10% of your updates. I pulled this number out of the air, but the point is talk about the new product, talk about it frequently, but don’t flood your followers with cohesives-only messaging.

If you have a blog, definitely write some posts about it. Get the surgeon’s’ perspective on the benefits and the considerations of the cohesive gel breast implants. Anticipate the questions that will be asked and go ahead and answer them on your blog. Educate your site readers.

Reach Out to Current Fans
So reaching new potential patients is how you grow your business. You always look for new business, but don’t forget about the current patients. I’m sure there is some fancy statistic somewhere that says what percentage of patients are repeat customers, and each practice is unique. But if you are a cosmetic or a plastic surgeon, then you already know that engaging with current patients helps keep them loyal to you when they have more surgeries in the future as they age. We already talked about Facebook and Twitter and blogging, and you have yet another opportunity in reaching them in their in-boxes.

I hope you have been collecting an email list, and I hope you have an established history of sending newsletters to your patients. If you don’t have an email list, start building one today. If you have a newsletter but maybe get a little lazy or a little distracted and only send the newsletter out a few times a year, you need to get organized! Put someone in charge of getting a newsletter out once per quarter at a minimum. Once a month would be ideal.

Usually, a newsletter will have 2 or 3 articles or topics. For special circumstances, such as announcing that you are offering the new Allergan Natrelle 410 shaped gel breast implants to patients, you might want to think about a single message newsletter. It has a lot of impact as a single message, focused announcement.

Paid Search
If you have existing paid search happening, you might consider editing some of your breast augmentation ad copy to say you offer the new implants. Make sure you look at your budget. You might want to reallocate a few more dollars to the breast campaigns while people are talking about the cohesives.

If you need help marketing your practice, we would love to help. Just give us a call and we can discuss the best way to help you spread the word.

March 11, 2013
2013: The #YearoftheTweet

Although some consider Twitter the redheaded stepchild to the social media behemoth that is Facebook, brands are beginning to recognize and harness the “real time value” of Tweeting. No one can deny that Twitter is growing in both users and usage. The number of tweets per day has increased from 95 million in 2010 to a staggering 340 million per day in 2012, that’s 236,111 tweets per minute! Brands have started advertising on the fly, attempting to engage and interact with their audiences via #Twitter.

A picture may be worth 1,000 words, but a tweet is worth 140 characters, and brands are capitalizing on spontaneous televised hiccups (such as Blackout Bowl of 2013) and classic entertainment award shows (like the Oscars). This type of instantaneous and off the cuff marketing is a new and exciting frontier in the advertising world. Many brands, such as Oreo and Tide, dedicate entire teams to audience interaction via social media and specifically Twitter. The relevance and quick wit both brands displayed during the 2013 Super Bowl black out generated thousands of retweets and responses in an organic and viral way.

Seeing how far brand advertisements have progressed in the Twittersphere, it’s easy to forget that the first hashtagged Super Bowl spot appeared on television only three years ago. The 2013 Super Bowl saw over half of the ads display a hashtag call to action. Yet, Twitter isn’t only for the young and hip brands. Older skewed organizations, such as AARP, are also taking advantage of the social site. AARP used the State of the Union address and appropriate hashtags to lobby for retirement protection. At one point, President Obama singled out a 102-year-old retiree in the audience, Desiline Victor, and AARP immediately began Twitter promotions on Desiline’s name.

Local brands fear not! While we all saw how JCPenney had a strong Twitter presence during the Oscars, Twitter’s real time advertising isn’t just for the big boy advertisers. Local businesses customized their hashtags in order to stay relevant within their geographic market. For example, Baton Rouge tweeters used #225Oscars during the awards ceremony, and the Baton Rouge magazine, 225, used the opportunity to promote an interview with an Oscar nominee found on the magazine’s web site.

As a brand looking to capitalize on your tweeting demographics, it’s important to keep in mind a few key points about the platform. It’s important to tweet about relevant events or topics, and timeliness is of the upmost importance. Witty observations or comical tweets may generate the most audience interaction, and including a link to your site will generate web visits. Marketers are still analyzing whether these viral tweets deliver revenue, but the brand awareness of a well-crafted hashtag may just be priceless.

March 11, 2013
The New Facebook News Feed – What Brands and Users Need to Know

Facebook announced a new look to their News Feed yesterday, which aims to streamline its appearance and cut down on irrelevant stories. In fact, the tagline on their announcement reads “Goodbye Clutter… Hello bright, beautiful stories.” The new version will focus on images, and they will appear much larger and richer than they had previously. To many reviewers, the updated feed looks like a cross between Google+ and the Facebook Mobile app. For the first time, the platform will look virtually the same across different devices. This leaves just one big question for both Facebook users and brands… Where will the ads go?

Never fear, Facebook advertisers, this update looks poised to deliver even larger and more effective ads than those that are available on the current version of News Feed. The three column design of the new layout allows for larger images and stories from your friends, but also allows for richer, more striking sponsored stories from advertisers. And in the end, isn’t that what Facebook shareholders are demanding? The new update downplays and shrinks the traditional right side bar ads, which seems designed to push brands to utilize creative content and sponsored stories to target potential fans.

The updated News Feed may impact businesses’ organic reach significantly. And truthfully, this may be a deliberate plan to get more brands to utilize sponsored stories in order to reach a wider audience. Facebook quietly released a “Pages” feed several months ago, which has been popping up more and more on my News Feed in the last few weeks to highlight brands I rarely click on. With the new update comes an “All Friends” feed, which allows you to only see people you are friends with in real life on your News Feed. Although Facebook claims the News Feed algorithm will not be changing, its not hard to imagine many users will be clicking “All Friends” rather than viewing their entire feed.

Mashable has some great tips on some ways brands and publishers can get a jump start on succeeding in the new News Feed, many of which are as simple as updating your brand’s cover photo. The biggest takeaway from Facebook’s new look is that brands need to focus more intently on sharable, high quality images, videos, and links rather than plain text updates. For some this might take a bit of adjustment, but it has been a known fact for some time that posts with photos or links get far more interaction on the social media network than text-only statuses.

For the average user, this update seems like an overall positive design change. The look of the News Feed hasn’t been updated in over two years, and quite frankly seems overrun by apps and useless stories. Personally, if the top story on my News Feed is never about “Candy Crush Saga” again (a game I don’t play, for the record) I will be one happy girl. With this redesign, Facebook seems to be getting back to what matters, content from people you actually care about. In the end, isn’t that the point of social media?

March 8, 2013
5 for Friday — Links, Stories, & Posts for Your Weekend

1. The High Cost of Missing Listings: $10 Billion (or More) – Screenwerk

Have you ever wondered about the real cost of erroneous or missing business contact information for local businesses on the web? A research firm has studied the issue, and you might be surprised how big the numbers are. An estimated 43 percent of listings have some kind of error — often in the business name, phone number, or address — and it’s having a big effect on commerce.

2. How Ads Look in the New News Feed Layout – Inside Facebook

There was a lot of chatter this week about the unveiling of Facebook’s updated design for News Feed. While everyone immediately noted the larger photos and individual story modules, internet marketers looked for differences in the new ad design. This article compares some page post ads before and after the update.

3. Google for Mobile: How Google Makes Money from Mobile – Wordstream

While many thought Google would be doomed by the inevitable shift to a web environment where mobile rules, it’s beginning to look like the search giant is in the process of successfully transforming into a mobile-first company. In this excellent blog and infographic, you can delve deeper into all their entire mobile portfolio to answer the question, “How does Google make money from mobile?”

4. Top 5 Google Analytics Changes You Might Have Missed – Search Engine Watch

Have you been keeping up with all the changes in Google Analytics? This blogger takes a look at five recent additions to the toolbox that can help you save time and find the data that means the most to your site.

5. When It Comes to Analytics, Are You Doing Enough? -SEOmoz

Sometimes online marketers forget that descriptive analytics is only one-third of the data researching pie. By focusing equally on predictive and prescriptive analytics, this author argues, your team will be empowered to find the story in the data, formulate reliable predictions, and operationalize your findings.

March 8, 2013