Category: News

  • Two New Hires Join Search Influence

    Kayla Fletcher and Mildred Padilla recently joined our team at Search Influence.

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    Kayla Fletcher

    Kayla is our newest Junior Internet Marketing Assistant. Born and raised in New Orleans, she is currently a senior at the University of New Orleans, studying English with a concentration in Creative Writing. Prior to Search Influence, she worked at Barnes and Noble and spent most of her time in the children’s department. Kayla enjoys running, reading novels and comic books, watching movies until she falls asleep, and listening to Prince really loud when she’s home alone. Kayla is also into cars, and she wants to learn how to drift someday.

    Mildred Padilla

    Mildred is delighted to join the Operations Team as the new Search Influence Product Manager. After graduating from Loyola University New Orleans, she went on to work as a Product Manager at Warner Brothers in the United Kingdom and then at Google Android in Silicon Valley. She is also an avid film fan. Upon her return to New Orleans last year, she worked on over a dozen TV shows and movies filmed locally as a featured background actor. Her last role this summer was as a nurse on the upcoming Wolverine 3 film.

    Welcome aboard, Kayla and Mildred.

  • Top 5 Search Influence Blogs from July 2016

    If you are like many of us at Search Influence, you took a few days off last month to enjoy the summertime. Now that August is here, you may have a few minutes to catch up on your reading. Here are our top five most read blogs from July.

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    1: Search Influence Reviews: Here Are 5 of the Best Bars We Visit After a Long Day at Work

    Our team members enjoy grabbing a nice cold one after a long day at work! Check out our top five list of local bars—each with a wide selection of beers and delicious bar food in venues only New Orleans can provide.

    2: What Happened to Facebook’s 20% Text Grid Tool?

    Facebook officially rolled out this new update to the 20% text rule in June. Read about it and how it affects Facebook ads in this updated blog.

    3: Learn How to Create a Snapchat On-Demand Geofilter to Boost Your Next Event

    Snapchat launched the ability for users to create On-Demand Geofilters for birthday parties, weddings, business events, or just for fun! Learn how easy it is to submit the filter along with some key metrics to gauge your filter’s success.

    4: 12 Things You May Not Know About Online Marketing

    New to online marketing? Here are 12 things that surprised some of our team members when they started working at Search Influence.

    5: 10 SEO Blogs You Should Be Following

    Every day, we see traditional marketing grow more obsolete. Learn about 10 of the most informative and essential SEO blogs you should be following.

  • Search Influence Reviews: Here Are 5 of the Best Bars We Visit After a Long Day at Work

    Sometimes it takes having a drink in hand to start the weekend off right, but it helps to know the best places first. Luckily, we have a few pretty good ideas on where to go to eat, cut loose, and relax after a long week at work.

    Erin Rose

    There’s an Irish pub near a corner of Bourbon Street where you can get a decent poboy for cheap, or a surprisingly tempting grilled cheese sandwich instead. Top off one of these treats with a frozen Irish coffee to get you through the night or a Bloody Mary to help you recover in the morning, and you’re ready to have some fun! Erin Rose also has the benefit of getting you into the French Quarter without having to deal with the brunt of ‘enthusiastic’ tourists that perpetually travel down the road.

    Cajun Mike’s Pub & Grill

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    Cajun Mike’s is that hole-in-the-wall perfect for the end of a Friday, especially when you can trust the bartender to take your order and remember you when you come by again. There’s nothing like good old-fashioned bar food and drinks at a price that you won’t hate yourself for in the morning. Well, you won’t hate yourself as much anyways.

    Spitfire

    If you tend to haunt New Orleans bars regularly, but the name doesn’t sound familiar, it might be because you knew the place by a different name and under different owners. But whether it was the Whirling Dervish, or the Blue Crystal, nothing can stop Spitfire from being a great place for a good time close to the heart of the French Quarter. Feel free to stop by on Wednesdays for free burlesque dancing!

    Moxy

    Associated with the Marriott, hotel bars like Moxy have been popping up across the nation to offer people quality food, drink, and a hotel room right above the bar. The hangout itself has board games, inspirational and trivia books, and an array of unique and interesting foods (ever heard of a pizza on pita bread?). Now, that being said, everything from the food and drink to the hotel rooms are on the pricey side, so it’s not really a place to go check out more than once every so often.

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    Carrollton Station

    And, of course, there’s Carrollton Station. This place isn’t really as convenient to get to anymore, but we still make our way to this truly awesome place to eat, drink, and be merry (or Pippin). Some nights, they have live music or an open mic night, though the quiet patio in the back is always open to those just looking to relax.

    No matter where you tend to hang out at after the workweek comes to an end, it’s all about how the place appeals to each person that matters most. As always, when enjoying yourself, stay safe and don’t drink and drive.

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  • Search Influence Partners with YouthForce NOLA for Second Summer

    For the second summer, Search Influence has partnered with New Orleans-based YouthForce NOLA, a career readiness organization developed by “Educate Now!” that helps match students with local businesses in order to offer real world work experience. According to their website, the organization aims to create “training pathways that prepare students for high-wage, high-demand careers and rigorous post-secondary options.” As part of Search Influence’s commitment to the program, we have welcomed three interns to our team this summer, DaJuan Breaux, Kerriyelle Maxwell-Knight, and Tyriell Poche.

    YouthForce Interns

    “Search Influence has had a long standing relationship with Educate Now!, one of the founding partners of YouthForce NOLA”, said Search Influence COO and Co-Founder Angie Scott. “Ingrained in the culture of Search Influence is giving back to the New Orleans community.”

    What They Do and What They’ve Learned

    In June, DaJuan, Kerriyelle, and Tyriell joined the Production Team and immediately started assisting with Social Media Management along with other projects. All three shared some thoughts about working at our tech company and what they have learned thus far about the company culture at Search Influence.

    “I love it because my whole life I was involved in tech,” said DaJuan. He cited how much he uses technology and social media in his daily life and that it’s a great opportunity to utilize it professionally. “I also like it because I know I have something to put on my resume.”

    When asked what drew her to YouthForce NOLA, Tyriell shared, “I just wanted to get my experience in the job world.” She also expressed how she’s learned more about working with other people and how communication in group work is essential. “It will benefit me in the long run because I want to run my own daycare [one day].”

    Kerriyelle echoed that sentiment, “I have learned it’s okay to be open and communicate with other people—if you ask questions, the work that seems hard isn’t so hard [anymore].” She is also enjoying the work environment. “I like how comfortable it is. I see you can be yourself [here].”

    A YouthForce NOLA Success Story

    Current employee, Jason Plain is evidence of YouthForce NOLA’s success. Jason started working at Search Influence in the summer of 2015 as an intern through the YouthForce NOLA program. His hard work and dedication secured him a position as a part-time employee on the Production Team.

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    Thus far, the partnership between YouthForce NOLA and Search Influence has proven to be beneficial not just for the interns but for the company as well. It has been a great way to reach out to the New Orleans community and help them get a glimpse into a career in the tech industry.

    “Each individual given the opportunity to work with us has been hungry for more education in online marketing,” Angie explained, “and we are excited to give it to them.”

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  • Meet Our Newest Team Members

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    Our team at Search Influence continues to grow with these four recent new hires.

    Andrew Jones

    Andrew grew up in a small town on Mobile Bay in southern Alabama. After graduating from Auburn University with a degree in political science and English, he worked for a political polling firm in Montgomery. He relocated to New Orleans in 2011 with his dog, Hank. Most recently, he worked with an environmental defense law firm and as a freelance music writer. At Search Influence, he has joined the Content Team as a Junior Editorial Internet Marketing Associate. In his free time, he can be found reading, cooking, making music, and playing trivia around the city.

    Grace Neal

    Grace Neal has joined Search Influence as an Account Associate. Originally from Cincinnati, Ohio, she attended Mississippi State University to study communications to follow her family’s legacy as a fourth-generation bulldog. Prior to working at Search Influence, she was a sales manager for JCPenney. Some of her favorite things to do in New Orleans are biking at Audubon Park and grabbing beignets at Cafe Du Monde. On any given day, you can find Grace facetiming her parents’ wiener dog or dancing to her favorite artist, Michael Jackson.

    Maggie Valdes

    Maggie is extremely excited to join the Search Influence team for the summer as a Junior Account Assistant. Born and raised in New Orleans, Maggie is a rising senior at Louisiana State University, where she is concentrating on digital advertising. Aside from her studies, Maggie loves to travel and try new experiences. She previously worked at Men’s Fitness Magazine in New York City and spent the last four months studying abroad in Italy. However, she’s finally glad to be back enjoying crawfish and snowballs in the Big Easy.

    Teri Murphy

    Teri is our newest Junior Account Associate. Born and mostly raised here in New Orleans, Teri Murphy is a recent honor graduate of Dillard University, where she received a Bachelor of Science degree in business administration. Although she concentrated in management, after taking a handful of marketing courses during undergrad, she decided a career in marketing was for her. Prior to joining Search Influence as a Junior Account Associate, Teri volunteered for a local nonprofit and held internships in accounting and education. In her spare time, she loves watching makeup tutorials on YouTube, going to museums, and spending time with family and friends. She is a member of the #BeyHive and can sing really well in the shower.

    Welcome to Search Influence, Andrew, Grace, Maggie, and Terri. We are excited to have you on the team.

  • Talk Nerdy to Me: One Influencer Explains Why She Embraces Her Inner Geek

    Today is National Embrace Your Geekness Day, and I’m here to tell you what that means and why I’m personally proud to be a geek.

    So let’s start with the very common question, “Is being a geek the same as being a nerd?” I personally identify as both a geek and a nerd (and am proud of it), but many people prefer to differentiate between the two.

    What Is the Difference: Geeks vs. Nerds

    The terms geek and nerd may sometimes seem synonymous, but they have very different roots in history.

    The term nerd was coined from Dr. Seuss in 1954 in a line that read “A nerkle, a nerd, and a seersucker too!” – So really nerkle and seersucker are synonymous with nerd.

    While used as a derogatory term originally, the word “geek” gained popularity in the circus. Circus performers that performed amazing feats were called Geeks.

    Geeks are often gamers, comic book enthusiasts, or musicians who are really interested in a specific niche hobby that they become an expert on. I’m someone with a weekly pull list at the local comic book store and I love to cosplay at anime conventions, so that’s how I fit that mold. Geeks also tend to be the “living encyclopedia” types who can cite random facts about miscellaneous obscure things like how hemp milk is made or what the dietary habit differences are between hawks and falcons.

    On the other hand, nerds often have an interest in academics. They’re the science and math enthusiasts who usually end up with jobs like computer programming, science research, or engineering.

    Why I’m Proud to Be a Geek

    I’m proud to be a geek. To me, it means that I’m capable of excelling at anything I put my mind to. I have hobbies that range from standards like painting, piano, and photography to less typical ones like glass blowing, fire baton twirling, and comic book collecting. If there’s something I’m interested in, I make it a point to become an expert on that topic. That’s also what makes me pretty good at what I do.

    When I studied online marketing in college, I fell in love and made it a point to become an expert in local SEO. In my time here at Search Influence, I’ve even made it a point to track the changes Google makes in its guidelines for business. Understanding the local search ecosystem and how various mapping systems work together to provide users with information is something I find very interesting and love learning more about.

    So whether you consider yourself a nerd or a geek, know that there are a lot of nerds and geeks out in the world and that it’s something to be proud of. Let your geek flag fly!

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  • Here Are Our Top 5 Blogs You May Have Missed Last Month

    Woah! Did June fly by for you, too? If you are on the beach this week and doing some summertime reading, here are our most popular five blogs from last month that you will want to check out.

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    What Happened to Facebook’s 20% Text Grid Tool?

    Michelle’s blog is coming in hot as Search Influence’s most-read blog of 2016! If you’re advertising on Facebook, you need to understand the rules and limitations of the images you include. Facebook’s allowance for text within ads has changed slightly over the past few months, so be sure to read up about the latest updates and what they mean for online advertisers.

    5 Medical Practices Effectively Using Instagram

    Calling all doctors: Is your social media strategy healthy? Are your social media channels helping you generate more traffic to your site and more qualified leads? Read how these five medical practices have been utilizing Instagram to further establish their brand, increase their online presence, and stimulate user engagement.

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    These 10 Expert Tips Will Drive Traffic to Your Business’s Website

    Feel like you’re doing everything to strengthen your online presence but still not seeing the traffic numbers you’d like to see within Analytics? From schema markup to shareable content to video syndication, we provide ten valuable tips from industry experts to help you increase your site traffic with ease.

    Getting Hands On With the New Google My Business

    Though originally written in 2014, this June blog is still hyper-relevant to the industry. Quite a lot has changed within the Google landscape since 2014, but it can be JUST as confusing to navigate through business pages and local profiles. Let Mary guide you through what’s changed in the world of Google business and what these changes mean for your bottom line. Additionally, if you need help claiming your Google My Business page, check out this recently-completed Search Influence video to painlessly walk through the steps!

    5 Rookie Mistakes That Will Ruin Your New Website’s SEO

    Just launched a new site? Don’t let all of your efforts go to waste; make sure your site is optimized properly so search engines deem it “worthy!” Read on to learn about five big new-site mistakes, and ensure that your site is strong and ready to rank.

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  • Did You Catch All of That? A Rundown of Our Top May Blogs

    It’s summertime! May was full of so many informative and fun Influencer blog posts, not to mention the laugh-out-loud-worthy gifs. If you haven’t caught up with all of our blogs yet, here’s a quick run-down of all the top blogs from May.

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    What Happened to Facebook’s 20% Text Grid Tool?

    The Cliff’s Notes version is that Facebook has 4 categories for the amount of text allowed on an ad: “OK”, “Low”, “Medium,” or “High.” A “High” amount may not reach your audience, but you may also have more room to be flexible with the ad. To every rule there is an exception: Movie posters, book covers, and product images don’t “count” as text.

    Why Social Media Is Critical for the Growth of Your Business

    We all know that social media is here to stay, but here’s the nitty gritty with the reasons why. Bottom Line: your customers are active on social media—a whopping 76%—and Facebook remains the real winner with the most users.

    13 Things We Wish We Could Tell Our Younger Selves: A Guide for Graduating Seniors

    As graduating seniors, there’s so much pressure to go out in the world and do great things. Fear not, 13 of our employees provided solid advice for those entering the workforce. From knowing it’s okay to ask for help, keeping your goals in mind, or reminding yourself that you shouldn’t just accomplish things just to check them off your list, these pieces of advice are bound to make an impact on a young graduate’s mind.

    Oh No! Where Did Medical Schema Go?

    For anyone in the medical field, or anyone interested, there’s a new version of medical Schema. The changes involved include a new extension, which have been moved to another subdomain and more extensions are most likely on their way.

    Seeing Colors? Google Expands Paid Ads

    Hopefully you didn’t miss a major Google update, which involved paid ads in two new areas, Local Finder ads and Maps ads. With the Local Finder, the reduction of five displays to three wasn’t enough for users, so Google integrated some paid ads. Regarding Maps ads, ads are now shown in purple font, positioned at the top of the results, and a purple icon is added directly in the map.

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  • Paper Vs. Digital To-Do Lists? Influencers Give Their Opinions

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    If you take a moment to look around today’s workplace, you will probably notice two sets of distinct people: those that use technology for everything, including their to-do lists, and those “old schoolers,” who embrace technology but are quick to pull out a tablet and pen to write down everything they need to do. I wanted to find out more about this phenomenon here at Search Influence, so I interviewed four colleagues to get the scoop on how they complete their tasks. Here is what I found out.

    Influencers:

    • Chris Roberts – Software Developer
    • Jensen Quadros – Account Associate
    • Presley Brouillette – Account Manager
    • Mary Silva – Internet Marketing Team Lead

    How do you get your projects done on time? Do you prefer writing your to-do list down, or do you use an online reminder system?

    CR: Dev Team uses two software programs, Trello and Pivotal, to keep track of projects. We check these routinely throughout the day and keep most project related information stored there.

    JQ: I prefer writing down my task list on a notepad. All the work we do is on the internet and all of our systems are on the computer, so being able to write a to-do list down is something I like. I get all my work done on time by making sure I’m getting as much crossed off of my list as possible by the time Friday comes around. Sometimes, I put items with later due dates on my list just in case I have extra time to get ahead.

    PB: I don’t have an online reminder system; however, I just use a Google Sheet and type everything in there. Each day, I highlight the things that I need to get done that day, whether it be client related, internal project related, or follow ups. That way, I know how I should manage my time. If for some reason I cannot get something done, I will re-date it for tomorrow and make it a first priority.

    MS: HANDWRITTEN TO DO LISTS ARE THE BEST! I use a journaling bulleted list system—but I developed some of my own symbols outside of traditional bullet journaling—in my Search Influence Moleskin.

    How does your organizational system help you or your team stay organized?

    CR: It facilitates collaboration between team members and visibility to management, plus our team is familiar with these two systems.

    JQ: I use this list system because I like having a physical copy of my list in front of me at all times. I frequently have lots of different tabs and windows open, so even if I did keep my to-do list in a Google Doc, I wouldn’t be looking at it as much as I look at my physical copy. I also like organizing my list by client because, when I check on each client’s campaign to create my to-do list, I get an idea of where the client is overall. Thus, I’m not blindly writing down tasks on my list; I have an understanding of where each task item is in the scope of the client’s campaign. This is especially helpful when you’re working in account management.

    PB: The best thing about having something in a spreadsheet is that you can link directly to other things. Because we work in online marketing, most of the things we do are online. That being said, in my spreadsheet, I can directly link to client websites or our internal task management systems.

    MS: I prefer a handwritten to-do list for two reasons. For one, I think actually writing what I have to do down helps me think through things more critically and also helps each thing on my to-do list stick and stay top of mind. The other reason I prefer writing my to-do lists is that in my role working on the technical production side of Search Influence, I often have at least 20 tabs or windows open in Chrome and ten applications open on my computer throughout the day. Having a digital to-do list would add to the clutter and also make it harder to navigate to quickly. I like being able to just look down at my bullet journal and get to my next to-do easily. Bullet journaling in particular is great because it works well for longer to-do lists—I often have 30 to-dos on my list a day. It allows me to get everything down as it comes up while still prioritizing along the way, not having to create a new list as new things come like you would for a chronological-type list where the first thing is highest priority.

    How do you prioritize your to-do list: by importance or by due date?

    CR: Currently, our managers meet weekly to prioritize software tasks.

    JQ: I prioritize by order of importance and by due date. I have an understanding in my mind of what items will be most important to get done by each day of the week. It’s really common for other things to pop up in the middle of the day and divert my attention from my to-do list, but after I’m done with the one-off item that needs my attention, I go back to my list.

    PB: A little of both. I highlight everything that has a due date of today. From there, I prioritize things by importance.

    MS: The bullet journaling makes prioritization easy. Here’s a picture of my “key” for marking objects:

    Bullet Journaling

    I don’t usually color code my actual lists because the symbols themselves are great enough to easily differentiate to-do list entries. The symbols not only allow me to tell that obviously something that has a star next to it is really important but also indicate that something with an exclamation mark, which means to research or look into something, might take longer and be less time sensitive. So it might also be lower priority.

    How often do you update your to-do list?

    CR: Multiple times a day.

    JQ: I update my to-do list once a week. Every Monday morning, I spend a good bit of time checking through each client’s campaign. After I figure out what items need to be completed for the week, I start working right away.

    PB:  Literally all day, everyday! Nothing better than deleting something that you completed!

    MS: Daily. When I create my new list for the day, new items are marked with a dot. For old items, the dot becomes a left facing angle bracket (“<“), indicating that I let it go a day and therefore increased its priority. I also just really enjoy the satisfaction throughout the day of physically crossing things off my list when they’re done.

    What would happen if you lost your to-do list system?

    CR: We would probably attempt to recover the data and switch to another system.

    JQ: If I lost my to-do list, I would have to create another one. However, I wouldn’t want to do that because I spend a lot of time creating my to-do list!!

    PB: I don’t even want to think about it. Die from a heart attack probably.

    MS: I’d probably forget to do a few of the things, but generally since I hand write my lists, I think I have them pretty firmly etched in my brain.

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  • Search Influence Teams Up with PCA Louisiana to Prevent Child Abuse

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    When you hear the words “child abuse,” what is the first thing you feel? For most people, it’s a feeling of disgust and shame, but it’s also a distant feeling. You might think, “I don’t work in education or with children, so what can I do about it?” You probably don’t think that you could make any type of significant contribution to preventing child abuse in your community.

    Prevent Child Abuse Louisiana, a statewide nonprofit, spent the month of April helping Louisiana residents change the way they think about child abuse and prevention by emphasizing that we all play a part. Search Influence was proud to sponsor PCA Louisiana’s month-long Pinwheels for Prevention campaign, which just wrapped up at the close of Child Abuse Prevention Month.

    Search Influence Partners with PCAL

    The local affiliate of Prevent Child Abuse America, PCA Louisiana is the only statewide nonprofit organization dedicated to child abuse prevention. The mission of the organization is simple and clear: to prevent the abuse and neglect of Louisiana’s children. The organization supports children and parents through intensive, evidence-based programs and community-based education across the state.

    Search Influence is proud to call Louisiana home. As with any community, however, there are some startling facts about our beloved state that leave us feeling compelled to take action and make our home a better place.

    • Louisiana is estimated to spend $1.2 billion per year on the direct and indirect consequences of child abuse and neglect.
    • Louisiana ranks 47th in the nation in overall child well-being.
    • In 2013, more than 10,000 of Louisiana’s children were victims of child maltreatment.

    As a sponsor of Child Abuse Prevention month, Search Influence created, published, and helped promote an infographic to help Louisianans understand the impact prevention can have on our state’s economy, our children’s wellbeing, and how we can each contribute.

    I had the pleasure of working with the staff and PCA Louisiana and the internal staff here at Search Influence in order to create the infographic. They were kind enough to add our name to their Thank You billboards in Baton Rouge. Here is a snapshot:

    2016 CAP Month Billboard 4

    You might be wondering how YOU can play a part in child abuse prevention in your state. Visit www.pcal.org to learn more about prevention programs.

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