Category: News

  • Search Influence’s Top 5 November Blogs

    Check out our top 5 blogs from last month. And be sure to subscribe to our blog to keep up on all the happenings at Search Influence and in the online advertising world.

    #1: 4 Tips to Start Your Black Friday Social Media Strategy

    It’s that time of the year again! Amanda Ball gave us some pointers on how companies can take advantage of online advertising at the busiest shopping time of the year.

    black-friday-shopping

    #2: What Happened to Facebook’s 20% Text Grid Tool?

    Our tech gurus at Search Influence have been keeping an eye on Facebook’s 20% Text Grid Tool updates. Meanwhile, Michelle Neuhoff Boyd’s blog, originally published in March 2016, is back on our top 5 list this month with some enlightening updates.

    #3: 3 Things Leonard Cohen Taught Me About Content Marketing

    The great Leonard Cohen left the world an extraordinary body of work when he passed away in November. Search Influence’s Joel Willson wrote about some of the lessons he learned about creating quality content from the great singer-songwriter.

    #4: 8 Most Fun Jobs in New Orleans

    We all know that there’s no place on Earth quite like New Orleans. Rachel Marsh shared her take on the 8 most fun jobs in the city.

    #5: 5 Things to Know About Online Marketing Before Starting Your Own Business

    Don’t let your small business get left in the dust. Mary Silva imparted some valuable tips on how to succeed in marketing your small business.

    make-money with a small business

    Don’t miss out on the latest news from Search Influence. Follow our blog!

  • Search Influence Hires Two New Employees

    Search-Influence-Jobs - New Hires

    The holiday season is off to a great start, and it’s been pretty chilly the past couple of weeks in New Orleans. However, this didn’t stop people searching for Search Influence jobs. We’ve hired two new employees to add to our team! Meet Marcus Carter and Bradley Thompson.

    Marcus Carter

    Marcus joined Search Influence as a Junior Technical Internet Marketing Associate. Marcus is an INTP, according to the Myer-Briggs test, a New Orleans native, and a photographer/designer. He and his friends started a business a couple of years ago called Nolagrown (@nola.grown). They produce apparel and accessories. Marcus enjoys gadgets and learning about the latest tech. He loves to eat at La Boca, drink Blueberry Mojitos from St. Joe’s Bar, watch Narcos on Netflix, and he enjoys getting a grape snoball from Hansen’s Sno-Bliz.

    Bradley Thompson

    Brad is our new Public Relations and Marketing Associate. He is tasked with supporting the Marketing Department as they promote and manage the Search Influence brand. He is from Knoxville, TN and is a recent transfer student from the University of Tennessee. When he’s not busy learning and growing as a marketing student, he has a predilection for the outdoors, good food, and good company.

    Welcome to the Search Influence team, Marcus and Bradley!

    If you believe that you represent our core values, there are still Search Influence jobs available at the moment. Submit your application today.

  • Search Influence Reviews the 8 MOST Fun Jobs in New Orleans!

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    We all know it’s great to work at Search Influence, but some NOLA professionals are headed a little farther off the beaten path. Check out the eight most interesting jobs in the Crescent City.

    1: Ghost Tour Guide

    ghost tour guide job in New Orleans
    Source: www.flickr.com/photos/the-o/

    New Orleans is one of America’s most haunted cities—if not THE most haunted. With moss-draped oak trees and cobblestone alleys providing ambiance and a history including pirate battles, voodoo queens, and over 27 yellow fever epidemics, the city is perfect for supernatural lore. Ghost tour guides love sharing their knowledge with travelers from all over the world, and who knows—they might just spot a few ghosts of their own! (Try New Orleans Ghost Tours, Haunted History Tours or Ghost City Tours.)

    2: Roman Candy Man

    Roman Candy, sold from a hand-painted, mule-drawn wagon, has been a New Orleans tradition since 1915. The Italian taffy is made fresh in the wagon each week, and the recipe has been passed down through the same family for generations. The best part of the job? “It’s fun!” said current owner Ron Kotteman in an interview with Thrillist. “I love making the kids happy—that’s why I got into the business in the first place.”

    3: Mardi Gras Parade Designer

    Most people participate in Mardi Gras for fun, but a few lucky New Orleanians have made Carnival into a career. The most coveted positions are at Kern Studios, the self-proclaimed “world’s best float builders.” These include niche jobs like parade float lettering specialists. However, another option is to start your own krewe! A prime example is Ryan S. Ballard, who turned a realization about Mardi Gras’ lack of sci-fi cosplay into a career as the designer/creator of the Intergalactic Krewe of Chewbacchus.

    4: Craft Brewer

    Craft breweries are taking off! According to Brewer’s Association, 2015 saw the most craft breweries in US history, and “one of the fastest growing regions was the South.” New Orleans boasts five breweries within the city, including NOLA Brewing Company, and the acclaimed Abita Brewery on the Northshore. The job’s main perk is obviously the delicious beer, but brewers also report loving the math and science involved, as well as the status of having a “cool” job.

    5: Calliope Player

    The age of steam gave New Orleans some of its most classic attractions: the steamboat and the calliope. The instrument is similar to a pipe organ, but powered by steam or compressed air. Debbie Fagnano plays the calliope three times a day on the Steamboat Natchez, one of the last operational, fully steam-powered paddlewheel boats in America. In an interview with New Orleans Magazine, she said her favorite part of the job is “watching passengers from all over the world thoroughly enjoy what they’re experiencing.”

    6: Penguin Breeder

    penguin breeder job in New Orleans
    Source: www.flickr.com/photos/quinnanya/

    His official title is Aviculturist at Audubon Aquarium of the Americas’ Husbandry Department, but Darwin Long breeds penguins for a living. He also develops and runs the Backstage Penguin Pass program, raises penguin chicks, and cares for the aquarium’s other birds, like the free-flying Amazonian bird collection. According to New Orleans Magazine, Long’s favorite part of the job is “being able to share with and excite kids and adults about penguins and other birds, while educating them about penguin biology and their natural environment.”

    7: Jazz Fest Organizer

    If helping to run Jazz Fest is your dream job, you just might be in luck! Wikipedia lists over 65 positions on the Board of Directors alone. In case you need a reminder of why Jazz Fest is awesome, performers have ranged from Mahalia Jackson to the Red Hot Chili Peppers, and food vendors offer delicious Louisiana classics from fried green tomatoes to Crawfish Monica. Large spaces are also dedicated to celebrating cultural and historical practices, from Cajuns to Mardi Gras Indians. Who wouldn’t want to organize this great event?

    8: French Quarter Buggy Driver

    New Orleans buggy drivers love their job! As Jake Jones wrote for myNewOrleans.com, “How cool—to be in the middle of the French Quarter, where all the fun and action take place?” Similarly, Jim Farrell told Nola.com, “It is a lot of fun. You entertain people.” In addition to meeting visitors from around the world and serving as ambassadors for the city, drivers also mention bonding with their mules as a great part of the job. They’re a little jealous of the vacation time though—mules get three months off every year to unwind in green pastures.

    Of course, these are only eight of the many interesting jobs New Orleans has to offer. With a growing film industry, some of the nation’s best restaurants and bars, a thriving arts scene, and more, there’s an occupation for almost every form of creativity.

  • Search Influence Welcomes Two New Women in Tech

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    The hustle and bustle of the holiday season is just around the bend. However, here at Search Influence, we’re already celebrating as we welcome two new women in tech to our team!

    Ariel Kizer

    Ariel has joined the Content Team as a Junior Editorial Internet Marketing Associate. She moved to New Orleans from Oregon in August 2016 and is loving life in the Crescent City. Having graduated from Oregon State University with a BA in speech communication, Ariel competed on the speech and debate teams during her time as an undergrad. In her spare time, she loves to act in local short films or theatre, binge watch Netflix, and go bike riding.

    Lindsey Broussard

    Lindsey has joined the Online Advertising Department as a Junior Online Advertising Associate. Lindsey was born and raised in Lafayette, LA, where she received her degree in public relations from University of Louisiana. She spent the last year working at a small PR firm in Austin, TX. After missing the food and culture of Louisiana, New Orleans seemed like the next best stop! In her free time, Lindsey enjoys brunching, attending yoga classes, and going to as many music festivals as she can.

    Welcome to Search Influence, Ariel and Lindsey!

  • Top 5 Most Read Search Influence Blogs of October

    Between Halloween, the World Series, and Election Season, a few Search Influence blogs may have fallen through the cracks. Don’t worry! Here’s the top 5 most read blogs from October to get you caught up!

    #1. The Importance of Content Marketing to Your SEO Strategy

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    Did you know that businesses with websites of 401–1000 pages get 6x more leads than those with 51–100 pages? Find out exactly what content marketing is and how it can help your business with this informative blog post.

    #2. Search Influence Adds 8 New Employees

    Welcome to the Search Influence family, Ann, Rosie, Amy, Joel, Roane, Sabian, Sam, and Trace! Get to know these friendly faces a little better, and discover which one of them dances Bachata.

    #3. What Happened to Facebook’s 20% Text Grid Tool?

    Originally published in March, this post is still holding onto its rank as one of our most popular blog posts ever! Learn exactly what changed with the update and how it might affect your business.

    #4. A Day in the Life of an Account Manager at Search Influence

    Ever wondered what it’s like to be an Account Manager? Ever wondered what it’s like to take over the Search Influence Twitter for a day? This engaging blog post lets you experience both through the eyes of Account Manager Presley Brouillette.

    #5. Like Our Facebook Page and Help a Worthy Cause

    Search Influencers wear pink for Likes for Lives campaign

    Read all about the #Likes4Lives campaign, our October fundraiser for Breast Cancer Awareness! We’d like to thank everyone who made it a great success! Discover the campaign’s outcomes in our recent results blog.

  • Fourth Annual Likes for Lives Results

    Search Influence Likes for Lives campaign image

    The fourth annual Likes for Lives campaign has come to a close, and it was a great success!

    In case you missed it, for every new like the Search Influence Facebook page received during October, the company donated $1 to the Breastoration Fund, a program created by three breast cancer survivors. The Breastoration Fund provides financial and educational assistance for women seeking reconstructive surgery after breast cancer.

    Facebook-likes4lives-update graphic

    Our goal was to get 700 new likes on our company Facebook page, but we ended up with 751! However, instead of just donating $751 to the Breastoration Fund, we rounded up—WAY UP—to $2,500!

    Likes-for-lives-donation image
    Search Influence Co-founders Will Scott (left) and Angie Scott (right) present donation to Kim Sport (middle) with the Breastoration Fund.

    “We believe Likes For Lives is a great way for Search Influence to contribute to breast cancer awareness, while also practicing what we preach on the importance of cause-based marketing in social media,” said Search Influence COO and Co-founder, Angie Scott. “To top it all off, we get to involve our employees in supporting an important cause in our community.”

    We’d like to give a huge thank you to everyone who participated in this campaign, and we look forward to many more Octobers of supporting breast cancer awareness.

  • Influencers Lend Helping Hands to Baton Rouge After the Flood

    Love image

    The recently unanticipated, devastating Baton Rouge flood hit close to home for several Influencers, including Candice P., Rachel M., and Aubrey A. who returned home to BR to help their families and the community return to their normal lives slowly but surely. While Candice went home to help her extended family and close friends, Rachel returned to help a school relocate, and Aubrey offered moral support to relatives who lost their home. With a whopping 60,000 homes damaged or destroyed, 86,500 people filed for federal aid just days after the storm, and that number has since risen to more than 106,000.

    Just an hour and a half away, the storm reminded New Orleanians of the tragic aftermath of Hurricane Katrina, and how our Baton Rouge neighbors came to the rescue, and quickly. So, it would only be right for NOLA to do the same this time around, and that we did – with open arms and helping hands aplenty. Search Influence offered employees one paid day of community service in response to the natural disaster, and with that, many of us set out to help our neighbors in BR.

    Evacuteer

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    Who: Kayla, Johanna, Sarah Jane, Ryan, Kiersten

    They volunteered with Evacuteer, an organization that recruits and trains primarily evacuation volunteers, but also worked with a few local organizations to help in Baton Rouge after the flooding. They went to two houses and helped homeowners clear out their homes of flood damaged items and worked to take out the flooring and drywall.

    Animal Rescue of New Orleans

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    Who: Brittney, Gussie

    According to Brittney, “When Search Influence sent the company-wide email offering one paid day of community service in response to the Baton Rouge flooding, I knew I wanted to take this opportunity to help however I could. Fellow Influencer, Gussie, shared on Facebook about her experience volunteering at Animal Rescue New Orleans (ARNO), so I looked into it. Being a bit naive, I thought I’d go in and spend the day loving on sweet pups. I showed up in the morning and was put to work immediately. They are overflowing with rescued dogs from BR, building crates for the anticipated 50+ more coming in, and working tirelessly to keep all of the animals walked, fed, clean, and happy to the best of their ability. There’s a shortage of help, though – so I’ll be honest when I say the work wasn’t exactly glamorous, but when you see all the sweet pups’ darling faces, it is so worth it. If you are in/around NOLA, make the time to volunteer at ARNO! ”

    Junior League of New Orleans

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    Who: Kim, Gabrielle, Rebekah, Alison, and Amanda

    The Junior League of New Orleans was collecting items for women and children affected by the floods, specifically diapers, wipes, feminine hygiene products, formula, and gift cards. Each of the Influencers volunteered a three-hour shift and helped them sort diapers and conduct inventory to move to New Iberia, Youngsville, Lafayette, Denham Springs, St. Amant, Gonzales, Baton Rouge, Paulina, French Settlement, Bogalusa, and other areas along the I-12 corridor.

    Second Harvest Food Bank

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    Who: Melissa and Kristin

    The two Influencers volunteered at Second Harvest Food Bank – Feeding South Louisiana to help package goods for the flood victims.

    While the immediate help was wholeheartedly appreciated, Baton Rouge is still working to rebuild after the flood, even two months down the road. As we get closer to the holidays, why not consider lending a helping hand however you can to someone in need? We shouldn’t wait for a natural disaster to occur to motivate our desire to help – make a difference in someone’s life with simple, random acts of kindness today, tomorrow, and beyond. It will change your life, as well as the way you see the world – a little humanity goes a long way.

  • A Day in the Life of an Account Manager at Search Influence

    Twitter Takeover Presley Broulliette

    With all of the great positions available at Search Influence, it’s easy to wonder what each department or each position does every day. Earlier this week, I took to Search Influence’s Twitter to break down what my day-to-day as an Account Manager looks like. Though each day is different, they all share a common theme: client communication, meetings, and managing my team.

    Responding to Client Questions

    Mornings always consist of answering emails. Each person on the Account Management team has clients from across all industries and locations, all of which communicate with us primarily through email and phone. I like to take the mornings to open up all emails, check for emergencies, and answer any questions our clients may have. It’s great to know that our clients are getting reliable customer service, as we strive to answer all requests within a 24-hour span.

    Search_Influence_Jobs Tweets

    One of my favorite aspects of being an Account Manager is getting to work with clients from all industries. On a daily basis, I talk to everyone from a plastic surgeon to a mortuary cooler provider! Our client rapport is incredibly diverse.

    Our Morning Whiteboard Meetings

    Every morning at 9:30, the entire Account Management Team meets by our whiteboard to go over metrics and tasks for the day. We also use this time for giving other members of the team “kudos” for being CHARGED.

    Paid Search Meeting

    On Tuesdays, members from all departments meet to talk about our paid search, or PPC, clients. This meeting is a great way to discuss successes as well as potential roadblocks in our campaigns.

    Paid Search Meeting Search Influence

    Managing Your Team: Weekly 1-on-1 Meetings

    The biggest difference when you are promoted from an only client-facing position to a management position is managing your team. One of the best things about being in a management position at Search Influence is being able to work closely with my team and watch their careers grow.

    In order to stay up-to-date with my team, their clients and any questions they have, we have weekly 1-on-1 meetings. This hour-long meeting is a dedicated time for my team to ask any client or career-related questions, as well as a time for me to follow up with any projects that are pending or in progress. This time isn’t specific to the Account Management position either—all departments at Search Influence have these dedicated 1-on-1 times!

    Other management duties consist of leading employee reviews at the 6-month and annual mark and reviewing my team’s tasks/projects.

    Wrapping Up Big Projects

    Search_Influence_Jobs Tweets

    After lunch, I typically dedicate my time to working on big projects. These can be client-related, internal, or team-related. I’m most productive in the afternoon, so this is the time that works best for me, but it’s different for all members of the Account Management team.

    Search_Influence_Jobs Tweets

    The project that I am most recently working on consists of revamping the presentation deck that we use when we kick off a new client. It was a great opportunity, and I’m so excited to see this project through!

    My Account Management Career

    Search Influence has been a great career experience so far within my almost three years here. Because I was hired fresh out of college (Geaux LSU!), I’ve worked my way up from Junior Account Associate to the management position I hold now. I’m thankful for the opportunity I’ve been given and would encourage anyone looking for a client-facing role to apply!

  • Search Influence Adds 8 New Employees

    This past month, Search Influence was named a Best Place to Work by New Orleans CityBusiness. As a two-time nominee, we can say with certainty that the key to creating a great work environment is hiring smart people who embody our core values: collaborative, hungry, agile, reliable, genuine, effective, and dedicated. These eight new Influencers are no exception and were thrilled to join our team in September.

    Search Influence New Hires Jobs Photo

    Ann Wanserski

    Ann arrived in New Orleans a year and a half ago by way of Chicago, IL, where she earned a dual degree in journalism and anthropology from Loyola University Chicago. She found a passion for marketing (and pizza) while working for a restaurant startup in Chicago, and she most recently served as an AmeriCorps VISTA with a local nonprofit. In her free time, she enjoys biking around the potholes of NOLA, attempting to garden, and adding to her rock collection.

    Amy McIntosh

    Originally from Atlanta, GA, Amy graduated from Georgia State with a degree in Art History and minor in Marketing. She moved to Louisiana over three years ago, where she worked in outside sales in Houma, before relocating to New Orleans. Amy is a self-professed dog lover, and in her spare time, she enjoys learning about the English Monarchy.

    Joel Willson

    Meet Joel. He is from Baton Rouge and is the father of three boys. He loves music and anything tech. Joel regularly performs as a singer/songwriter and with his band, Minos the Saint.

    Roane Babington

    As a New Orleans native, Roane is happy to come home after being away for 22 years. He has spent the last two years in New York City working as a sales executive at two different tech companies. Prior to NYC, he went to James Madison University in Virginia where he studied history and education and played football. In his free time, Roane likes to cook and go on runs when the weather is nice.

    Rosalie Nolan

    Rosalie (or Rosie for short) is from Jackson, MS, and moved to New Orleans in 2013 after graduating from Millsaps College. She earned a B.A. in Communication Studies with a minor in English. She spent one year as a Corps Member for City Year New Orleans and two years teaching Kindergarten and 1st grade at Firstline Schools before joining the Search Influence team. Three of her most favorite things are her Calico cat (Piper), peanut butter, and naps.

    Sabian LaGarde

    As part of Search Influence’s commitment to YouthForce NOLA, a program that helps match students with local businesses to offer real world work experience, we have welcomed Sabian LaGarde to our team this fall. Sabian is a senior at Sophie B Wright Charter School, where he is part of both the track and robotics team. He wanted to intern at Search Influence to learn more about online marketing. After high school, he plans to attend Tulane, Loyola, or LSU on his way to becoming a doctor.

    Sam Merritt

    Born in Lubbock, TX, and raised in Batesville, AR, Sam relocated to New Orleans in August of 2015, after graduating from the University of Central Arkansas in May of 2015. Before working at Search Influence, Sam worked as a booking agent for a talent and modeling agency where he worked on a number of feature films, television shows, and national commercials. Sam is a pop culture junkie and foodie, and enjoys anything outdoors.

    Trace Allen

    Trace is from Vacherie, LA, and earned a B.S. in Psychology with a Sociology minor from Mississippi College in May 2015. After graduating from MC, Trace spent a year in Portland, OR, working with the Portland Leadership Foundation, where he was able to work directly with local nonprofits, mentor local coaches and student athletes, and a lead a humanitarian trip to work with orphans and vulnerable children in Jinja, Uganda. Trace is a lover of 90’s R&B and Hip-Hop, bachata dancing, traveling, and all things related to sports.

    Welcome aboard!

  • Here Are Our Top 5 Blogs From September

    Another month, another top five blogs from Search Influence! All of these posts are chock-full of information that will help you keep your website in tip-top shape and give you some insight into life at Search Influence. Subscribe to our blog to stay up to date on what’s going on in the world of SEO and Search Influence.

    #5: How Google Possum Has Affected 3 Pack: A Before and After Review

    Google’s newest update has had some drastic effects on the search results 3 pack. Amy Arnold gives us the lowdown on some listings that are pretending to be dead.

    Google Possum Update

    Look at that beautiful Google update devouring those listings.

    #4: What Happened to Facebook’s 20% Text Grid Tool?

    Michelle Neuhoff Boyd is back at it again this month and refuses to leave the top five standings. Whether you’re a Facebook fiend or a business taking advantage of the social platform, this blog entry has mountains of information about the inner workings of the Social Media giant.

    #3: Happy Working Parents Day: 10 Influencers on Lessons From Their Working Parents

    To celebrate National Working Parent’s Day, Mary Silva whipped up a heartfelt blog post complete with written and video interviews of some of our employees. Tears may be shed by the time you reach the end of the video, so be sure to have that tissue box ready.

    Kid nodding head

    #2: Search Influence Adds 3 New Hires in August

    Search Influence added three more employees in August and a lot of people were interested. Learn more about our new team members in this post compiled by Melissa Verzwyvelt.

    #1: Barnacle SEO – Local Search Engine Optimization for the Sam’s Club Crowd

    Last but not least, Mr. Barnacle SEO himself, Will Scott, saw a massive resurgence in popularity of his blog where he coined the industry changing term. Take a gander at this super informative blog.

    While you’re at it, follow our blog to get the latest updates from Search Influence.