Category: News

  • New Orleans Nonprofit Spotlight: Rebuilding Together’s Annual October Build

    October is one of my favorite times of year. Reason 1: It’s the beginning of fall (though only a mild change from the normal New Orleans heat). Reason 2: It’s Halloween-month, of course. And reason 3: I get to take part in Rebuilding Together New Orleans‘s October Build.

    Rebuilding Together New Orleans Collage

    About Rebuilding Together New Orleans and October Build

    October Build is an annual event organized by Rebuilding Together New Orleans (RTNO), a New Orleans Preservation Resource Center program and chapter of the national Rebuilding Together organization. They’ve worked since 1988 to help local elderly, disabled, veteran, and single head of household homeowners repair their homes. RTNO services seven neighborhoods in New Orleans year round.

    Check out my original post for Rebuilding Together New Orleans’ 25th Annual October Build to learn more about the history of the organization and the event.

    Getting Ready for October Build 2016

    For two weekends, I take a brief respite from my somewhat sedentary lifestyle, and join hundreds of volunteers in providing necessary home repairs to local homeowners who otherwise are unable to do it themselves.

    What’s more, this year a few other Search Influence employees and I started work early! While October Build takes place October 7, 8, 14, and 15, we were able to help prep Mr. Ernest Watson’s house this past weekend for volunteers to finish during October Build. We met up at 8:30 AM on-site and worked with Rebuilding Together’s own Americorps and employees to scrape paint and prime the Bywater house. While I’m by no means a skilled laborer, RT’s members also worked on replacing fascia and siding that had been damaged by fire or was rotting.

    Rebuilding Together New Orleans Pic 1

    *Fun fact: Fascia are the bands of boards directly under the roof edge.

    Employees at Rebuilding Together New Orleans have been working tirelessly for months to coordinate volunteers and houses for October Build. This past weekend was just one of the many pieces of prep necessary to get these houses ready for volunteers of all skill levels.

    Next weekend and the one after, these volunteers from sponsor organizations, local businesses, and other local & national groups will gather to finish repairs on 8 different houses. The work will range from scraping and painting to flooring installation and accessibility ramp building in one huge community effort.

    For more information about this year’s event, check out RTNO’s own October Build 2016 news post. Here, you’ll find stories about the homeowners they’re helping (including Mr. Watson’s) and how you can contribute!

    Rebuilding Together New Orleans Images Credit

  • Like Our Facebook Page and Help a Worthy Cause

    Here’s Your Chance to Help a Worthy Cause

    For the fourth straight year, Search Influence is proud to be promoting breast cancer awareness through a unique initiative it calls “Likes for Lives.” The ask is simple: for each new “like” the Search Influence Facebook page receives between October 1 and 31, the company will donate $1.00 to the Breastoration Fund. Created by three breast cancer survivors, Breastoration provides educational resources and financial assistance to women seeking breast reconstruction after breast cancer.

    Likes for Lives Gif

    Search Influence offers the “Likes for Lives” program to its clients and partners, including elective surgery practices that wish to increase awareness of their services and commitment to the cause. In an early example, in 2011, Search Influence client Donaldson Plastic Surgery gained 332 fans during the month of October to support its charity of choice, the Stefanie Spielman Fund in Ohio. The practice rounded up its donation, giving the breast cancer research fund $500.

    “We saw the program succeed with our clients, so we thought it was appropriate to implement it ourselves and raise some money for a good cause,” Search Influence CEO Will Scott said. “Since we are a primarily female organization, including some women who have been touched by breast cancer in their families, the Breastoration Fund’s mission resonates with us.” Since 2013, Search Influence has donated $5,000 to help fight breast cancer.

    Search Influence Likes for Lives campaign image

    This year, the goal is 700 new likes. To kick off the “Likes for Lives” campaign and to increase awareness of breast cancer, team members wore pink today. We encourage other NOLA tech companies to do the same.

    Search Influencers wear pink for Likes for Lives campaign

    So what are you waiting for? Like the Search Influence Facebook page. Share it with your friends and family, and ask them to like it, too. Let’s exceed the goal this year!

  • Search Influence Jobs: What Does an Internet Marketing Associate Do?

    As Search Influence continues to grow, we often get asked by job applicants, “What exactly does an Internet Marketing Associate do?” So last week, I took over the Search Influence Twitter and shared my day with all of our followers. In short, being an Internet Marketing Associate on Content Team consists of a whole lot of reading, a fair amount of writing, and lots of laughter. Here’s a recap.

    Our Morning Meeting

    Search Influence Jobs Twitter Check-in

    The meeting starts off sedately enough, with a breakdown of the number of tasks due for the week and for the day, as well as yesterday’s achievements. After announcements, and an overview of current projects if it’s “Tuesday Touch-Day,” it’s time for Word of the Day. Each team member takes turns presenting an interesting word to the team, and we have until the next morning meeting to submit a sentence containing that word. The word’s presenter chooses their favorite sentence, and that sentence-writer is the daily winner. The person who wins the most sentences during the month gets to wear a sparkly gold Word Wizard cape for the next month. (And yes, I won for Monday’s word and am now in the lead for the cape.)

    My Annual Review

    Search Influence Jobs 1

    Monday was a particularly interesting day for me, since it was my work-iversary! I had completed one year at Search Influence, and after my star ceremony, when a star is added to our name banner to mark another year, it was time for my annual review. I’ve heard rumors that at other companies this is a super scary thing. But not at Search Influence. That’s because once a week, every team member meets with their manager and talks about their workload and performance. By the time reviews roll around, there are no surprises.

    The Workload

    Once my review was over, it was time to begin my daily workload. Content Team works with all the words that are part of an SEO or Social Media campaign. We edit website content, blogs, and social media posts all day, and write video scripts, sponsored articles, and paid ads. I work a lot on what we call ‘high-touch’ deliverables—things that require a bit more knowledge and time to complete. This includes product descriptions, LinkedIn social media campaigns, PPC ad copy, image optimizations, and site audits. My favorite, by far, is the site audit.

    Site audits are the most technically oriented pieces of content we edit. A member of the Tech Team (our IMA cousins) goes through every aspect of a website and checks for things like canonicalization errors, coding issues that could confuse search engine crawlers, and site load speed. They then make recommendations on how issues can be fixed. It’s my job to go through these recommendations and clean them up, taking care of any grammatical errors, as well as reworking some sentences so they’re more clear to someone who has no idea what ‘canonicalization’ means. Site audits can be 40 pages long, so it takes a good bit of focus, but I absolutely love learning about the techy underbelly of SEO.

    Our Afternoon Check-In

    Search Influence Jobs Twitter Checkin

    After my site audit was all sorted out, it was time for my favorite part of the day—the afternoon check-in! When 2:30 strikes, it’s time to take a break, chat with the team, and just get re-pumped for content. We discuss how many tasks we have left for the day, but we also discuss anything weird or interesting people learned over the course of their editing. One time, we started talking about a pig that was a witness during a witch trial, and our manager started crying she was laughing so hard. We also do some group stretching, since one of our fun facts that wasn’t so fun was about how sitting around at a desk all day can kill you. Doing a bit of office yoga makes us all feel more relaxed and less likely to have our muscles solidify in a sitting position.

    Winding Down

    With a pretty hectic morning, I was glad for a “more of the same” kind of afternoon. I edited some tasks, which helped to clear out the team bucket (the list of all the tasks on the team for the day). When you’ve got a robust workload, it’s surprising how fast the day goes by.

    Before I knew it, it was 5 o’clock. If it was Friday, it would have ended with “This is How We Do It” by Montell Jordan blasting from someone’s computer. Since it was only Monday though, the denouement was more casual, with a chorus of “bye, y’all’s” echoing around the office. Friendly place, New Orleans. Speaking of, if you live in New Orleans or want an excuse to move here (and who doesn’t?), and you read and write English (or French or Spanish), you really should apply to join Content Team. With every day being as fun as this one, it’s sure to be a career, you won’t forget.

  • Pow! Ka-Blamo! Celebrate National Comic Book Day With These Classics

    September 25th is National Comic Book Day. A day set aside (by whoever makes up holidays) to celebrate the genius that is comic books!

    Now, before I get any further, I have something to confess—and you cannot judge me for it. I am not immersed deeply into the world of comic books. I have accompanied my siblings to many a comic book shop, and even been to a convention, but I am by no means an expert.

    However, I want to tell you about the comics that I hold close to my comical heart.

    1: Archie

    Pow! Ka-Blamo! Celebrate National Comic Book Day with These Classics 1

    According to Wikipedia, Archie came alive on pages starting in 1946. In a world recovering from World War II, Archie was used to be an example of the perfect American teen, albeit with hilarious hijinks. I really can’t tell you when I first read Archie, but I remember they were always next to the checkout at the grocery store. I would run through all the lanes to find the right one with the Archies, paying no mind to the other people trying to pay for their groceries. I had my favorites and read them with my mom in a time when we couldn’t agree on TV but we could agree on Archies. Jughead, Moose, Betty, Veronica, and even Reggie became part of my family through those many comics. I think there is still a tower of them hiding somewhere in my parent’s house.

    2: Maus

    Art Spiegelman’s comic book about the Holocaust’s impact on his family is a haunting visual way to present the horrors of war and discrimination. This was the first comic book that I read that, to me, had a purpose beyond telling a story. For a story relying so heavily on images, it is hard to describe how much impact Maus had on me without words. Spiegelman also drew In the Shadow of No Towers, which draws on his personal reactions to 9/11. This second book creates a much more visceral reaction from someone like me that, for the most part, grew up in the aftermath of 9/11.

    3: X-Men

    34079516

    My sister definitely got the visual creative genes in my family. She can draw, paint, sew, and construct beautiful things. I, on the other hand, can draw a mean stick figure. In high school, during the heights of both of our angst years, we bonded over her drawing us into the world of X-Men. We argued about powers and how we would fit into the canon of X-Men. Finding a place with my sister into their world of misfits made a couple of band nerds in high school feel a bit better.

    4: Superman

    I don’t think any comic book list would really be complete without mentioning Superman. He’s a bird, a plane, a man of steel! I read and watched Superman with my neighbor growing up. I can’t see the classic Superman without thinking about fighting over who got the top bunk at a sleepover. Superman also taught me that good deeds don’t need good recognition. If Superman can save the world without people knowing who he is, I can help a stranger with a door and be ok without a thank you. #payitforward

    Now, that might not have been a list of comic books that you would have thought go together, but to me, they are all intertwined. Everyone has a specific story about a comic, a movie, a restaurant, even a car dealership that you might not expect. Images and stories can greatly impact lives, which is a reason to celebrate National Comic Book Day, National Movie Day (Jan. 16), National Ad Day (Jan. 7), or even National Commercial Day (August 3).

    Credit Image 1 | Credit Image 2

  • Happy Working Parents Day: 10 Influencers On Lessons From Their Working Parents

    As someone who grew up with working parents, I learned a lot through my parents’ experiences.

    My dad was the “troubleshooter” at the automated and environmental control systems company he worked for. So, his ability to solve problems at work and around the house was something I learned. He always approached things with a can-do attitude and would just sit down and get what needed to be done, done. I’m definitely a problem solver at work, and I love to empower my team members to solve problems they encounter, too.

    My mom was a VP of a publishing company. While I can’t think of anything that sticks out that I learned from her growing up, other than a general hardworking attitude, she’s been an invaluable resource to me for general work best practices and how to do well in interviews in the past. I’ve also gotten a lot of management tips from her as I’ve grown in my career.

    So, in honor of Working Parents Day on September 16th, I sat down with 10 of my fellow influencers across our company to find out more about their experiences having working parents growing up. Here’s what they had to say.

    [youtube https://www.youtube.com/watch?v=NRGR-owCFm4&w=640&h=360]

    Gabrielle Benedetto - Search Influence

    Gabrielle Benedetto, Partner Relationship Manager

    Parent(s) And Their Jobs:
    Susan Benedetto – High school English teacher and Teach For America mentor turned Librarian who is now back in the classroom teaching high school English!
    Tim Benedetto – Self-employed contractor

    A Memorable Experience Visiting Your Parent(s) On The Job:
    Visiting my dad on the job usually meant I was sick.

    Since my dad was self-employed, it was easier for him to leave work and pick us up from school when we weren’t feeling well. But, instead of going home, we would go on the job with him. He would make a little bed for us by flipping over two 5 gallon mineral spirits buckets, laying a piece of plywood on top, and covering us with a paint splattered drop cloth for a blanket.

    Depending on how bad you felt, you would be asked to pick up a piece of sandpaper or a caulk tube. The smell of fresh paint still reminds me of a sick day. I would complain, but in that moment, I was being taught work ethic.

    What Having A Working Parent Taught You:
    After being on her feet and teaching hormonal teenagers for 8 hours, Mom would come home and cook a full course meal for us. Dinner was on the table every single night at 7. We would sit and eat as a family every night and homework was never an excuse to skip. After dinner, we would clear the table and Mom would sit right back down and start grading papers and preparing for the next day’s lesson plan.

    While she did bring work home, like many working parents, I think one of her favorite parts of the day was cooking and serving dinner for her family. For just a few hours she was Mom and not “Mrs. Benedetto.” Seeing her work all day long, and then come home to transform into a different role, was pure dedication. She taught me how to balance work and family, which may be one of the hardest tasks any working parent faces, but she made it look easy—even though I know it wasn’t.

    Memorable Advice From Your Parent(s):
    “Work as if you are being filmed and speak as if you are being recorded” Meaning—don’t do or say anything you wouldn’t want anyone to see or hear. It sounds a little mafiosa… but it stuck with me!

    Michelle Boyd - Search Influence

    Michelle Boyd, Internet Marketing Team Lead

    Parent(s) And Their Jobs:
    Cyndi – Store Manager for Kroger
    Carl – Worked for the state as the Director of Budget

    A Memorable Experience Visiting Your Parent(s) On The Job:
    I remember one time when the power went out from a snowstorm during the holidays. We all went as a family to check on the freezers and coolers at the store. At the time, I thought it was crazy that my mom had to worry about that kind of stuff when she wasn’t even working. Even at an early age, through her actions, my mom taught me that your individual success is directly dependent upon the success of the company you work for.

    What Having A Working Parent Taught You:
    Many people tell you not to bring your work home with you. What my parents taught me was the exact opposite. It is important to have a good work/life balance, and oftentimes, these two things will intermingle. What’s more important is to strive to do your best every day, learn from your mistakes, and celebrate your successes.

    Memorable Advice From Your Parent(s):
    My parents told me to hire people whose creativity and ingenuity exceed my own. They said I should want to work with people who will challenge me to be better and who will help the company to succeed, and therefore, help me succeed.

    Stephanie Burnison - Search Influence

    Stephanie Burnison, Account Associate

    Parent(s) And Their Jobs:
    Debbie Alexanian – Clinical Neuropsychologist
    Gary Burnison – CEO Korn/Ferry International

    A Memorable Experience Visiting Your Parent(s) On The Job:
    I used to visit my dad’s office a lot out in LA—it was so cool to see how everyone interacted with him, and also to see him in that light versus how I saw him every day: the swim-trunk-wearing, chill Southern California dude I knew him to be.

    What Having A Working Parent Taught You:
    It taught me to be independent, confident, determined, a hard worker, a fast learner, and to not accept failure.

    Memorable Advice From Your Parent(s):
    Attitude is Altitude.

    Courtney Cummins - Search Influence

    Courtney Cummins, Senior Quality Assurance Analyst

    Parent(s) And Their Jobs:
    Jack – Distribution Manager for a grocery store and later for Revlon
    Catherine Cummins – Security Guard for a distribution store

    A Memorable Experience Visiting Your Parent(s) On The Job:
    I remember being about eight years old and going into work with my dad on a Saturday morning. I was so excited that I even picked out what I was going to wear the night before (It was a basketball jumpsuit. It wasn’t great.). He worked at a distribution warehouse and I remember him giving me some product transportation logs to highlight. It was probably just busy work, but at the time, it felt like the greatest responsibility in the world.

    What Having A Working Parent Taught You:
    One of the biggest lessons I learned growing up with working parents was the importance of having a strong work ethic. It isn’t enough just to have a job and show up for it. They stressed the importance of giving your best to everything you do in life, and how determination and perseverance can go a long way.

    Memorable Advice From Your Parent(s):
    I can’t remember an exact piece of advice my parents gave to me when I started working; there was just an understanding of “you have a job that you are physically and mentally able to perform, so make sure you do so to the best of your ability.”

    Ryan Eugene - Search Influence

    Ryan Eugene, Senior Account Associate

    Parent(s) And Their Jobs:
    Jennifer – Specialty Sales Manager at a natural gas company
    Ronald – A contractor for Verizon

    A Memorable Experience Visiting Your Parent(s) On The Job:
    I visited my mother at work a few times, and it was great to see her with a high position in the company and see her co-workers’ respect for her.

    What Having A Working Parent Taught You:
    Work ethic and the importance of being prompt.

    Memorable Advice From Your Parent(s):
    Be prompt and don’t be afraid to ask questions.

    Kayla Fletcher - Search Influence

    Kayla Fletcher, Junior Internet Marketing Assistant

    Parent(s) And Their Jobs:
    My dad owned a computer company, and my mom worked with my dad and she was a paralegal for some time. (I don’t remember her being a paralegal because I was too young because she ended up working with my dad full-time). Fun fact: my dad used to be a DJ, then technology started to take off and he became interested in that as well.

    A Memorable Experience Visiting Your Parent(s) On The Job:
    I went to their office building sometimes. I used to sit at another desk while my dad worked. I don’t remember much because that was long ago, and when I got to middle school, I didn’t go to the office much.

    What Having A Working Parent Taught You:
    My parents stressed the value of saving and investing, whether it was investing in stocks or renting out property. Even though my parents talked about saving a lot, they also think it’s best to spend money on things you really want. Whether it’s luxury items or a new home that’s more convenient for everyone. However, they don’t think it’s best to splurge a lot. They also stressed about doing something that you love. People always find it surprising when I tell them that my parents fully support me with writing. My parents never told me anything negative about it, or told me to pick another major/career because “you can’t make money being a writer.”

    Memorable Advice From Your Parent(s):
    My parents told me (and my older sister) that even though you got the job you wanted, you still have to work hard. You should set goals for yourself, always be on top of things, and never talk negatively about anyone who you are working with to another person.

    Angie Hernandez - Search Influence

    Angie Hernandez, Junior Bilingual Internet Marketing Associate

    Parent(s) And Their Jobs:
    Martha Hernandez – Personal Banker
    Islaal Hernandez – Body Shop Mechanic

    A Memorable Experience Visiting Your Parent(s) On The Job:
    I remember one time being sick on a field trip and my mom needed to pick me up. There was no one to take care of me so she brought me to work. I laid down on my mat under her teller stand. I just remember seeing how dedicated and precise she was in handling money. Every now and then I’d gently kick her to remind her I was down there, and she’d break her concentration to give me a smile and an “I know you are still down there” face.

    What Having A Working Parent Taught You:
    I have nothing but the utmost admiration for my mom. It’s incredible to see, even to this day, how she works hard and still comes home to be a mother and wife. She is a boss. And I’ve seen my father do what it takes to work, even if that means being treated unfairly as an immigrant. My dad’s job is physically demanding, but he never gives up. He’s the “work hard, play hard” type, which I think is cool. He looks like a GQ model on the weekends; you’d never think he is a grease monkey during the week.

    Memorable Advice From Your Parent(s):
    My mom has always told me to never give up, even if everything seems hard at first. Because of her, I’ve never given up on any challenge that was placed before me.

    Serena Hirasawa - Search Influence

    Serena Hirasawa, Senior Account Associate

    Parent(s) And Their Jobs:
    Mom – Special Education Teaching Assistant
    Dad – Chef

    A Memorable Experience Visiting Your Parent(s) On The Job:
    My dad worked as a sous chef at a country club until I was about 10 years old. I remember going with him and my younger sister to visit the property on many occasions, and he would show us around to all of his coworkers. We were really adorable back then, so we would always get little gifts from people. My favorite person was the groundskeeper, who would find pretty and/or shiny rocks for us and we would get so excited to see what he would bring. I also loved being able to visit where my dad worked and see the food that he got to make every day for the guests.

    What Having A Working Parent Taught You:
    It taught me about discipline, but also about balance. When my dad was a chef at the country club, he would work lots of long hours and weekends, due to the food industry. But he always managed to be available for my childhood memories—things like my softball games and school picnics. He worked really hard to provide for us, which sometimes meant making sacrifices, but he always made time for us when we needed him and he was home every night to say goodnight.

    It also taught me about being challenged. My mom worked in special education, which can be very taxing on people. Every day is something different because you are working with children who have learning disabilities and other difficulties. Her job was a challenge every day, but not in a bad way, because she was constantly learning something new about herself or her students. Sometimes, you just can’t plan how your day is going to go and you have to step up to the challenge.

    Andrew Jones - Search Influence

    Andrew Jones, Junior Editorial Internet Marketing Associate

    Parent(s) And Their Jobs:
    My mom (Ann) worked for Delta Airlines until I was about 4 years old, then retired to take care of my two brothers and me.
    My dad (Greg) is an attorney and retired from his firm a couple of years ago. He is now a Dean of Business at Troy University in Alabama.

    A Memorable Experience Visiting Your Parent(s) On The Job:
    Since my mom worked for Delta, it meant my family got to travel a lot for free. Believe it or not, one of my earliest memories is sitting in a chair in First Class, apparently on the way to Oahu. My feet didn’t even reach the end of the chair. I’m sure that was a great flight for everyone else who got to share First Class with a clearly spoiled baby.

    What Having A Working Parent Taught You:
    Both of my parents were very successful in their careers, and enjoyed their work, but they never let their careers define them. As a kid, when my dad would get home at the end of the day, we talked about sports, history, politics—anything but work. In my opinion, they found a healthy balance between work and life.

    Memorable Advice From Your Parent(s):
    Working hard and always treating people like people are two bits of guidance that I have certainly tried to carry over into my professional life. It sounds corny, but my parents were pretty big on the Golden Rule. My dad, for example, lobbied the City of Mobile pretty hard when they tried to move a local homeless shelter out of the downtown area because it discouraged tourism and was “unsightly.” He wasn’t very popular with some of the society folks in Mobile, but he wore that as a badge of honor.

    Paulina Rodriguez - Search Influence

    Paulina Rodriguez, Web Developer

    Parent(s) And Their Jobs:
    Jesus Rodriguez and Juana Rodriguez

    What Having A Working Parent Taught You:
    Both my parents moved to California from a small town in Mexico. My father attempted many times to work in farms in California and kept getting deported. But he wanted a better life for his 6 children so he kept trying. Eventually, he got a job cleaning and cooking for a hospital in California. When he was able to save up some money, he brought my mom and my brothers and sisters to America. Alone in a new country where they didn’t know the language, both my parents enrolled my brothers and sisters in school, and my mom found a job cleaning houses. Eventually, the rest of us were born and both my mom and dad worked. The drive and bravery of my parents to go into the unknown and raise a family has always pushed me to better myself. Their honesty and hard work drive my work ethic. Their relentlessness pushes me to take on any challenge. I know that things do not come easily, but with hard work and dedication I can work towards any goal. Their sacrifice has shown me that anything is possible.

    Memorable Advice From Your Parent(s):
    My parents would always say to work hard. Be presentable and respectful. Always be early and prepared. Save your money.

    It certainly goes without saying that parents have a great influence on their children and sharing the experience of worklife and responsibility only make the impact greater. What has your family taught you about the working world?

  • Search Influence Adds 3 New Hires in August

    Search Influence New Hires

    August is traditionally the hottest month in New Orleans each year. This past month, the City and Search Influence were sizzling. Not only were we ranked as one of America’s fastest-growing private companies by Inc. magazine (for the 6th straight year I might add), but we also hired three new Influencers to our growing staff of online experts. Meet Matthew Bains, Moneca Macaluso, and Radhika Mathur.

    Matthew Bains

    Matthew is excited to join Search Influence as a Junior Editorial Internet Marketing Associate. Originally from Birmingham, Alabama, he graduated from Flagler College in St. Augustine, Florida, with a degree in English and creative writing. Prior to Search Influence, he worked as a researcher for a national publication before moving to New Orleans in 2009 to pursue his MFA in creative writing. He has most recently worked with a local writing collective as well as in a screen-printing shop. (He is thankful he longer prints T-shirts.) In his spare time, he likes to read, watch gritty crime dramas with his wife, and train for an upcoming marathon.

    Moneca Macaluso

    Moneca joins our team as an Account Associate. Though New Orleans homegrown, she took a long hiatus in Texas after Hurricane Katrina. She was in Houston to attend UH for business, then in Dallas growing as a professional in the hospitality world, where she honed her client management and marketing skills. After finally returning to NOLA, Moneca realized marketing and advertising is her niche. Her free time involves doing anything creative, cycling to new parks or lakes, mastering savory vegan cooking, taking random road trips, occasionally doing freelance makeup artistry, and bringing her Pomeranian, Aubry, wherever she goes.

    Radhika Mathur

    Radhika is delighted to join the Production Team as a Technical Internet Marketing Associate. Born and raised in New Delhi, India, she moved to New Orleans last year. She brings five years of prior work experience as a marketing manager with an international business consulting firm in India and lots of energy and enthusiasm. Radhika holds an MBA degree in International Business, she enjoys traveling, watching movies, cooking, and listening to music from way before she was born. She loves to dance to peppy Bollywood songs and aspires to be a dancer someday.

    Do you know someone who is CHARGED (find out more on that here) and wants to work for a growing tech firm in New Orleans? We’re hiring. Go to townsend.bunksite.com/jobs for more information.

  • Top 5 Most Read Search Influence Blogs of August

    It’s back to school time, and you know what that means—time to catch up on your reading! Here are the top five most read Search Influence blog posts of August. Study up!

    1: What Happened to Facebook’s 20% Text Grid Tool?

    Ranking in the top five for yet another month, this updated blog post gives the ins and outs of Facebook’s latest text grid update. Peruse this popular post to learn what this update means for your advertising.

    2: Search Influence Jobs: What Does an Account Associate Do?

    Get a sneak peak into daily life at Search Influence! This upbeat post talks about three great aspects of working as an Account Associate: personal growth, great team members, and helping businesses.

    3: Local SEO: How to Clean up Citations for Better SERP Visibility

    Local_Search_Ecosystem_USIf the image above makes zero sense, then you should probably read this post. Learn all about how consistent citations can increase your website’s visibility to search engines.

    4: 5 Ways Technology Has Changed the Olympic Games

    There’s no better remedy for Olympic withdrawal. Instead of mourning the sudden lack of Michael Phelps and Simone Biles in your life, learn about technology’s impact on the Olympics.

    5: Two New Hires Join Search Influence

    Welcome Kayla and Mildred! Get to know the two newest members of the Search Influence team, complete with fun facts about cars, Google Android, and Wolverine 3.

    Image 1 Credit

  • Search Influence Jobs: What Does an Account Associate Do?

    I joined the Search Influence team as a Junior Account Associate a little over a year ago. After working closely with my manager and completing the training program, I was then promoted to Account Associate. By that time, I felt like I had learned so much and was excited to start managing clients on my own and become more independent at work.

    Being an Account Associate at Search Influence is a great experience for so many reasons. Here are three of my favorites:

    1: Opportunity for Growth

    If you’re like me, you get bored when you feel like you aren’t being challenged, and it’s safe to say my job is never boring. We’re in an ever-changing industry, and that alone can be a challenge to keep up with. On top of that, we’re presented with many challenges on a daily basis, like answering difficult client questions, building custom strategies, or revamping internal processes. There were countless times when I felt stumped, and every time, there was someone ready to help me, whether it was just to answer a simple question or jump on a call for extra support.

    2: The Team

    Search Influence Jobs: What Does an Account Associate Do #1

    This brings me to my next reason: the team! Account Associates are part of the Account Management department. We may all work with different clients in many different industries, but our day-to-day is pretty similar. We have a department meeting every morning to talk about where the team stands as far as our task list numbers, set team wide goals, give each other kudos, and talk about any projects or new problems that pop up. After that, we’re ready to get to work. A typical day for me includes speaking with clients about their campaigns, reviewing and editing content, attending meetings, creating custom strategies, analyzing website data, and monitoring campaigns to make sure deliverables are completed when scheduled.

    3: Helping Businesses Reach Their Goals

    SmallBusinessWoman

    We truly help businesses achieve their goals. All departments in the company work on every account at some point, but account managers get to be the face of the company by directly interacting with our clients. Because of that, we are the ones who really get to know our clients and their businesses inside and out. We learn about their goals going into the campaign and do everything we can within the scope of the campaign to get there. With that said, it’s one of the best feelings to not only see the work we’re doing result in positive increases online, but to also hear from your client that their business has grown so much that they are opening a new office or location. That really adds meaning to my job.

    Now, I’m a Senior Account Associate and that means I get to take on bigger projects and mentor junior team members, which I really enjoy. Like I said, my job is never boring!

  • How To Be A Pokémon Master in 15-Minute Breaks

    The world of Pokémon Go has reached us, and the race to become master before your friends has long begun. Of course, there are only so many hours in a day, and work takes priority over a virtual game, but there’s a lot that you can do during even a 15-minute break.

    Go for a Walk

     

    Before actually stepping outside, check the Pokémon Go app to scope out nearby Poke Stops, and plan out a path that you can walk in 15 minutes. Besides incubating eggs and picking up items, many poke stops will likely have lures set up throughout the day, sometimes attracting rare pokémon.

    Start a Facebook Group

    With an online group, start looking for pokémon with other coworkers or anyone who works in the same building. Organize walks on breaks, poke crawls at happy hour, or battle plans to conquer a gym in the name of your building. A Facebook group is a good way to find motivation through friendly competitive rivalries.

    Use Lures to Your Advantage

    After checking those poke stops, see which of them are restaurants. Chances are, someone will regularly add lures to keep bringing in pokémon. With a Facebook group, it’s also possible to start organizing the use of lures with other people, thus sharing the load and the benefits of purchasing these lures.

    Capture Pokémon

    Last but not least, there’s the ever-present challenge of catching pokémon. The best bet is to check to see what might be nearby and walk around the building or block in search of it. Be sure to look up and practice throwing curveballs accurately for a better chance at catching pokémon quickly. While this is usually better suited for time spans greater than 15 minutes, you would be surprised by what you might find during that short time.

    Remember that since Pokémon Go is a new game, it is constantly being updated, which might necessitate a change in strategy. Ideally, the tips offered here will not see much change as a result of any updates, but it’s always good to check out tips from another Pokémon Go master just to be sure.

    Good luck on your Pokémon journeys!

  • Search Influence Reviews: Here Are 4 NOLA Restaurants Where 2 Can Dine for Under $50

    With over 1,400 restaurants to choose from, deciding where to dine in New Orleans is no small feat. With tempting options from world-famous chefs like Alon Shaya, John Besh, and Emeril Lagasse, deciding where you can afford to dine in New Orleans can be a challenge as well. There are workarounds—you can stalk Groupon discounts, eat exclusively at happy hours, or skip the entree and only buy appetizers, drinks, and dessert. However, sometimes you just have to know where to go. Here are four great restaurants around the Crescent City where two people can dine for under $50—tax and tip included.

    #1: St. Roch Market

    Search Influence Reviews #1

    Located in the Bywater, St. Roch Market was originally built in 1875 as a neighborhood open-air market. In 2015, it was refurbished after destruction by Katrina and 10 years of abandonment. The new market features an airy, black and white interior, complete with stately columns and stalls for 13 local vendors. This bustling locale combines the convenience and variety of a food court with the atmosphere and quality food of fine dining.

    The wide array of dishes and vendors provides an endless combination of foods and prices, but a few favorites are the Dirty Mac ‘n Cheese from Dirty Dishes—creamy smoked gouda mac and cheese with crawfish tails and tasso—and Nola Trio from Fete Au Fete—a combo platter featuring Crawfish poutine, red beans and rice, and shrimp and grits. Together, these dishes come to $25.63, leaving the other half of your budget free for cocktails or craft beers at the Mayhaw Bar.

    #2: The Rum House

    In a restaurant-packed corner of the Garden District, The Rum House stands out from the competition with its laid-back Caribbean atmosphere. Its colorful, outdoor picnic tables are packed at any hour of the afternoon or evening, and it lives up to its name by offering varieties of rum from over 20 countries.

    While it can be tempting to split an enormous plate of Damn Good Nachos ($13.95) and spend the rest of your $50 on adorable margaritas served in mason jars, tacos are the true pride of The Rum House. Order several a la carte ($3.95–$4.25 each) or go for the Taco Trifecta, a combo platter featuring three tacos and a side. One great combination is the Brisket taco, the Lamb Vindaloo taco, and the vegetarian Rasta taco with a side of Coconut Mango Rice—$17.64 with tax and tip.

    #3: Parkway Bakery & Tavern

    Search Influence Reviews #2

    Located in Mid City, overlooking Bayou St. John, Parkway Bakery & Tavern serves some of the best po’boys in the city—just ask President Obama! The restaurant opened in 1911 as Parkway Bakery and started making their signature dish in 1929 to feed factory workers at the American Can Company across the bayou. Now, the walls are decorated with almost 100 years of NOLA paraphernalia, including framed newspapers, local high school banners, and historic political signs.

    Parkway offers po’boys in two sizes: small ($3.65–$9.70) and large ($4.95–$13.55). While you can order the traditional lunchmeat options, seafood is the undeniable way to go. Keep it classic with fried shrimp or oysters dipped in remoulade sauce from the sauce bar. If you’re feeling ambitious, go all in for the Surf and Turf—slow cooked roast beef topped with golden fried shrimp and gravy. Either way, two can eat lunch or dinner for well under your $50 budget.

    #4: Cochon Butcher

    Next door to award-winning Cochon in the CBD is Cochon Butcher, a combination butcher shop, sandwich counter, and wine bar. This niche restaurant offers a less expensive, more casual, and equally delicious opportunity to enjoy Cochon’s culinary creations. Providing all the charm and freshness of the rapidly disappearing neighborhood butcher, it also offers house meats and sausages sold by the pound.

    All of Cochon Butcher’s sandwiches sell for $10–$12 before tax, but two delicious suggestions include Cochon Muffaletta—a twist on the classic Louisiana sandwich, featuring house meats—and the Pork Belly sandwich—complete with mint and cucumber on white bread. One sandwich each leaves plenty of your budget to use on local Louisiana beers, like the classic Abita Amber, Parish Brewing Envie Pale Ale, or Great Raft Reasonably Corrupt Black Lager.

    Of course, these are just a few of the delicious and affordable restaurants that New Orleans has to offer. For further eating, check out Cowbell in Carrollton, Casa Borrega in Central City, or just wander down your street and see what tasty locations you can find!

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