Author: Search Influence

  • A Review Of CODE: Debugging The Gender Gap

    Mary Silva Grace Hopper Code Gender Gap Featured Image

    I recently had the opportunity to attend a viewing of the documentary CODE: Debugging the Gender Gap. From their site, “CODE documentary exposes the dearth of American female and minority software engineers and explores the reasons for this gender gap.”

    In the early days of programming, women dominated the field. Building physical machines was the hard work for men, and programming was seen as the more trivial work for women.

    Women Programmers In History

    As far back as the 1800s, we saw women dominating in computer sciences. I recently learned of Ada Lovelace from one of our web developers, Mattie Kenny. Ada Lovelace was a mathematician and writer who wrote the first algorithm to be read by Charles Babbage’s computer, the Analytical Engine.

    In the first few decades of programming growth, we saw more and more women joining the computing field. Grace Hopper is a great example of women who paved the way early on in this field. She was a Navy admiral who invented the first compiler (a program that transforms source code into another computer language) for a computer programming language in the 1940s. By the mid-1980s, women made up more than 35% of computer science majors, which has consistently fallen over the past 25 years to the now 15%.

    Grace Hopper Portrait Code Press - Search Influence

    So what caused such a drastic decline in the number of female computer science majors? This is exactly the question that CODE: Debugging the Gender Gap hopes to explore.

    The film alludes to the introduction of the brilliant male hacker trope in 80s movies and pop culture being partly to blame. That, along with the targeting of video games to boys, started to really make the computer science field a “man’s world.”

    Even in games like Metroid, which was released in 1987, we found ourselves with our first female main character in video games, but she was only acknowledged as female when seen as a “reward” in the game. While in the mysterious head-to-toe power suit, the protagonist is referred to with male pronouns. The only time the character is seen as a woman is when the player finishes the game in under five hours and unlocks her as a reward.

    Metroid Manual Game Description Scan - Search Influence

    Women In Tech Now

    Moments in history like those referenced above, which could have provided an exciting role for females interested in computer sciences, instead failed by objectifying women rather than empowering them. The results of these events and how the gender gap in this field has grown are exemplified in CODE, which shows us the unwelcoming workplaces commonly found filled with “brogrammers” these days. “A lot of women call it death by a thousand cuts, or microaggressions,” Director / Producer Robin Hauser Reynolds says. “It’s going to work every day and (having) to prove over and over, beyond what a man has to do, that you belong in that place.” The primary tension that this film portrays is that women with an interest in programming face a lot of roadblocks and challenges if they hope to make it in the field. It can be alienating to work in a field surrounded by those who continually make efforts to keep you from succeeding.

    Where CODE succeeded, however, was in showing successful women like Yelp’s software engineer Jen Wang and Pinterest’s software engineer Tracy Chou. These women are powerful, positive role models who love their jobs and clearly believe that having more powerful women in leadership roles in computer science fields can help make the opportunities more approachable and increase the number of women drawn towards these fields.

    While the beginning of the film covers the negative results of previous events (the decline of women studying computer science and the hostility towards females in the tech workplace), the second half of the film provides a light at the end of the tunnel so to speak. Providing positive role models in STEM fields as well as opportunities to learn programming at a young age could surely do some good in reducing the gender gap in technology fields. Also, shedding light on positive workplaces in the tech field that employ a large number of women is a great way to open up the barriers to entry for women.

    Personal Takeaways

    Something I recently said in an interview for another blog post of ours is that it takes just one instance of a young girl seeing a woman in a STEM role to think to themselves, “Hey, I could do that, too.” I hope, by continuing to be a knowledge resource in the industry through blog posts like this on code-focused industry best practices and changes, that I can help positively influence views around women in tech. I am so honored to have had my hard work at Search Influence recognized through continued career growth, and I can only hope that companies like ours that support women in tech continue to pop up around the United States.

    Image Sources:
    Grace Hopper Portrait
    Metroid Game Insert Scan

  • Let’s Help the National WWII Museum Launch the Restored PT-305!

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    Search Influence is very proud to be a supporter of The National WWII Museum and its work to connect today’s generations with the story of World War II. If you have never been to the Museum, we highly encourage you to make plans to spend a few hours touring New Orleans’ #1 tourist destination and what TripAdvisor rated as the third best museum in the nation and 15th best museum in the world.

    The exhibits—like the recently opened Richard C. Adkerson & Freeport-McMoRan Foundation Road to Tokyo: Pacific Theater Galleries—keep getting better, and it sounds like that will continue right into spring 2017. That’s because, after a decade of restoration work, the Museum is finishing up its most ambitious artifact restoration ever: the US Navy patrol-torpedo boat PT-305. After years as the highlight of the Museum’s restoration pavilion, PT-305 is the world’s only combat-veteran PT boat to be fully restored and fully operational, and it will soon begin a new chapter as an extraordinary new Museum attraction. In a custom-built boathouse on the edge of Lake Pontchartrain, visitors will be able to tour the boat and even take a ride on PT-305—the US Navy’s fastest-model vessel in World War II. How exciting is that? Our team can’t wait until we can ride over the waves at top speed, reliving the rush of wind and adrenaline that navy sailors did when PT boats—the fastest US Navy ships of World War II—first launched.

    But first, PT-305 needs our support: to help return the boat to water, the Museum is asking donors across the country to pitch in for PT-305 on crowdfunding site Kickstarter.com. Please visit the website today to learn more about PT-305 and make a donation if you can. If you can’t donate, please help us spread the word about #launch305 as far and wide as you can by sharing http://www.pt305.org with your friends and family. Together, we can help launch PT-305.

  • Search Influence University Explains: Why Is NAP Consistency Important in SEO?

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    If you’ve been exploring the world of search engine optimization, “NAP consistency” is probably a phrase that keeps coming up again and again. So what is NAP consistency? Watch this short video to find out.

  • Search Influence Reviews: 10 Spots to Snack During Your Break in Downtown NOLA

    It’s good to get out of the office sometimes. There’s scientific evidence about getting up and moving around from your desk. In my personal opinion, the best use of that time is to get coffee or snacks. Down in the CBD of New Orleans, there are many places to grab a cup of joe or some Cajun-flavored treats. Here are some hidden and not-so-hidden gems that you should give a visit if you only have 15 minutes to spare:

    1. Walgreens and CVS

    These two big chain drug stores were picked for their sheer stock of anything you could want or need. Craving some peanuts? They got you covered. Need some allergy drugs for a sudden pollen strike? They’ve got you. Forgot a birthday card for your coworker? They’ve got you. Need a Mardi Gras tutu and don’t time after work to shop? They. have. got. you. covered. With multiple locations around the CBD, you are only a couple of blocks away from what you need.

    2. Starbucks

    Starbucks is inevitable for any list of break spots: it’s one of the reigning kings of coffee on a global scale, and its holiday cups spark a national debate. With mobile ordering, they reduced those long wait times for any busy professional so they can get in, get out, and get on with their day.

    3. PJs

    PJ’s is a local favorite of many New Orleanians. They have seasonal coffees that run with New Orleans-specific holidays and events, which means much more distinctive flavors than pumpkin spice. They have multiple locations throughout the CBD and a few tucked into hotels, so they could be right next door to you and you wouldn’t even know it.

    4. Rouses

    Yes. It’s a grocery store, but…have you ever had a weird craving for a snack that no place around you offered? Rouses has got you covered, since it’s a fully functioning grocery store. They also offer a buffet for meals, including breakfast. You can’t deny anywhere that offers bacon regularly. You might not think that you can get in and out in 15 minutes, but they have a nice, small register made just for that near-the-meal offering so you can avoid those long grocery lines.

    5. Jamba Juice

    I like to pretend I am healthy sometimes. I’m usually pretty good about getting my vegetables, but fruits are a struggle for me, and that’s why I love having Jamba Juice around. They even have juices that smuggle in vegetables if you don’t like broccoli as much as me.

    Now that we have those chains out of the way, let’s get down to unique CBD gems!

    6. Merchant

    I literally stumbled onto this place one day on a break, which is a testament to my clumsiness and New Orleans sidewalks. I got pulled in by the architecture and stayed for the food and coffee. With sweet and savory crepes, there is a little bit of something for every palate. They even have gluten-free crepes—so very hip, and so very accommodating!

    7. Cleo’s Mediterranean Cuisine

    I have to be honest: I have never eaten at Cleo’s, but I have heard great things about it. If you only have 15 minutes and really want an adventure in the CBD, you have to check out the little grocery in Cleo’s. It’s full of international snacks and candy, some with labels that aren’t even in English (so be warned if you have food allergies like me). You can take a visit to the UK, Japan, and Greece and be back at your desk by 3:30.

    8. HARO coffee & chocolate

    This place was on my list to visit since I first saw it from the street car. Who can argue with somewhere with coffee and chocolate in the name? They offer a great selection of pastries and coffee for any mood or weather. The vibe reminds me of the coffee shops that I frequented in high school…especially since I seem to time my visits at the same time as the students from the International High School, which is right next door.

    9. G&O Food Company

    This was my first break hang when I first started working in the CBD, since it is tucked into the bottom of the building where I work. Their breakfast smells amazing (and tastes it, too) and makes everyone walking into work exceptionally hungry. They sell their sides in little to-go containers, so if you forgot something, you can take a quick break and pick up something delicious.

    10. Dee’s Coffee

    I came for the Vietnamese iced coffee and stayed because their coffee is amazing. As they proudly display, it has been voted one of New Orleans’ “best-kept secrets.” They have local flavors that you can customize any drink with and a changing menu that always has something exciting to try. On my next trip, I’m going to try out something with their bananas foster flavor. The only issue I have ever had here is not being able to decide on which coffee I want to try next.

    Bonus: any building’s sundry shop

    Now, this is only really for those of us who work in the CBD, but we all know what I’m talking about. There are sundry shops in all the major buildings like Shell Square, Capital One, and the Exchange Building (where SI is located). The sundry shop in the Exchange Building offers some breakfast and lunch food as well some quick snacks and ice cream. They even sell lotto tickets, which was really popular for that most recent Powerball craze.

  • 4 Tips for Managing the Reviews & Reputation of Your Multi-Location Business

    Managing your business’s online presence can help you set yourself apart, especially when it comes to big franchises and multi-location businesses that are often too large to handle things like responding to reviews.

    1. Monitor What’s Being Said About Your Overall Brand

    By using tools that monitor mentions of your brand name online, you can keep a pulse on the overall tone and sentiment customers express about your brand. Social Searcher is a simple, free tool that allows you to track mentions on Facebook, Twitter, and Google+ and to get alerts about the mentions in your email inbox. This can help you reply to feedback about your business that comes in forms other than review platforms like Twitter posts and Facebook statuses.

    2. Address Reviews Both Good and Bad

    Responding to reviews online is important for showing that you are a brand that is active and engaged in your widespread community. It is often assumed that large franchises and multi-location businesses are too big to handle the relatively large amount of feedback they receive. Being able to manage and respond to those reviews is a great way to set yourself apart from your competitors and show concern for and interest in your customers. While it’s much easier to respond to positive reviews, responding to negative reviews gracefully and respectfully can also lead to a greatly improved reputation for your business.

    3. Check Out Industry-Specific Review Sites

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    Some industries have their own niche sites where you’ll find reviews. These are great opportunities for building and understanding your business’s online presence for those who are actively engaged in your industry. For example, GolfNow is a site that helps golfers locate courses all around the US and even internationally. Within each course’s listing, you can also find reviews from golfers that use the site. Another interesting feature of this review site, which can be seen on the Audubon Institute‘s Audubon Park Golf Course listing, is that reviewers who book their golfing experience through GolfNow are shown as “verified,” which gives more authority to the reviews. Having authoritative resources across the web pointing back to your business is also a great way to increase your business’s visibility in search engine results.

    4. Get Creative with Review and Testimonial Opportunities

    Think about what type of engagement your business attracts and try to come up with a way to engage and feature your customers’ feedback on your site. Everyone these days is taking pictures of their food, so restaurants would be smart to feature tags of their food in the form of an Instagram stream on their site using free tools like Instansive. These kinds of tools allow you to generate a code to implement on your website that shows photos from your username or using a unique tag. Similarly, business owners can take note from the clever Donaldson Plastic Surgery. Dr. Donaldson’s patients are proud to share their selfies and testimonial videos on site, so this is a great opportunity to leverage positive reviews for their business in a fun and engaging way.

    Whether you’re a three-location local business or a countrywide franchise, it’s important to maintain control of your online presence. Check out the ways in which Search Influence can help your business grow its presence online on our services page.

    Image Credits:

    Five-Star Image

  • Search Influence Turns 10, Gives Away $10K to Local Business

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    This past Wednesday was National Make Your Dreams Come True Day. Three lucky people won the largest Powerball payout in the history of the world, an estimated $1.6 billion. While none of my co-workers have come forward with a winning ticket, we all were lucky enough to attend Search Influence’s 10-Year Anniversary Celebration here in our New Orleans office. And what a party it was.

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    More pics can be seen here.

    Influencers, along with clients, city officials, family, and friends, enjoyed finger foods and adult beverages while reminiscing about how much we have accomplished in just 10 short years. A company timeline can be viewed here. It’s amazing that what began in a spare bedroom in Will and Angie Scott’s home after Hurricane Katrina has now grown to be the largest online marketing company on the Gulf Coast. Guess their idea of helping businesses succeed online had merit! Search Influence now employs 85 full-time employees in New Orleans and 150 contract writers. Not too shabby, huh?

    Other highlights include the following:

    • May 2007 – Search Influence hires its third employee, Amy Arnold. As the longest tenured employee, she has since logged over 17,850 hours toward SEO research.
    • June 2010 – With 14 employees, Search Influence outgrows its home office and moves to new digs on Jackson Street.
    • February 2011 – One of the biggest SEO changes occurs—Google’s Panda launch—and it is a big deal. It targeted high-quality sites, pushing them up to the top of search results. To date, Search Influence has helped its clients maneuver 22 major Google updates.
    • June 2011 – Having outgrown the office space in just 12 months, Search Influence packs up and moves to Oak Street with 33 employees.
    • August 2011 – Inc. magazine releases its 30th annual Inc. 500, an exclusive ranking of the nation’s fastest-growing private companies. Search Influence is included as an honoree on the prestigious list.
    • June 2012 – Search Influence is named in the first ever Flyover 50, a list compiled by Five Elms Capital to highlight the 50 fastest-growing companies in the middle of the country. Only two New Orleans companies make the list.
    • August 2012 – Search Influence becomes the Gulf Coast’s largest Google AdWords Certified Partner. Today, we have five Adwords-certified professionals on staff.
    • December 2013 – Will and Angie Scott are included on the Silicon Bayou 100 list of the most influential leaders in Louisiana’s startup, entrepreneurial, tech, and digital communities.
    • July 2014 – Search Influence moves from its beloved Oak Street office to the 13th floor of the Exchange Centre in the Central Business District. Our offices currently take up over 14,000 square feet.
    • September 2014 – Search Influence is named one of the 12th annual Best Places to Work honorees by New Orleans City Business.
    • August 2015 – Search Influence is chosen as one of 29 New Orleans-based startups named to the NOLA100, a group of companies leading the local entrepreneurship movement.
    • October 2015 – The Initiative for a Competitive Inner City (ICIC) and Fortune announce that Search Influence was selected for the 2015 Inner City 100, a list of the fastest-growing inner city businesses in the U.S. Search Influence ranked 51 overall on the list of 100 and was one of only two LA businesses.

    To commemorate the event, Search Influence also gave away $10,000 worth of free online marketing services to one New Orleans-based business in our “Make Your Dreams Come True” 10K Giveaway. New Orleans Shotokan Academy won the contest by receiving the most number of votes via Search Influence’s Facebook page between December 28, 2015, and January 8, 2016. Other finalists included Jolie & Elizabeth, Red Stick Gutters, Offbeat Media, and Prevent Child Abuse Louisiana.

    Search Influence Awards $10K

    “We are happy to be celebrating 10 years in business and are thrilled that we can offer another small business the chance to grow,” said Will Scott, CEO and co-founder of Search Influence. “New Orleans Shotokan Academy will be able to redeem the $10,000 prize for online marketing services, including search engine optimization (SEO) and social media management,” he added.

    According to New Orleans Shotokan Academy Owner Dimitri Papadopoulos, “This is a dream come true. Winning this contest will bring our program to new heights and give us opportunity to establish our company in the New Orleans community.”

    I am looking forward to see what Will, Angie and the team will be able to accomplish in the next 10 years (2025—can you imagine what online marketing will look like?). For now, I am happy to be working at a place that values culture, celebrates milestones, and gives back to the community like Search Influence does. #WhoNeedsPowerball #DreamJob

    Photo cutline: Search Influence, the largest online marketing company on the Gulf Coast, recently awarded $10,000 in online marketing services to New Orleans Shotokan Academy in its “Make Your Dreams Come True” $10K Giveaway. Pictured are New Orleans Councilman-At-Large Jason Williams, Search Influence COO and Co-Founder Angie Scott, Search Influence CEO and Co-Founder Will Scott, and New Orleans Shotokan Academy Owner Dimitri Papadopoulos.

  • Master SEO on Your Lunch Break with Free Search Influence University Webinars

    Online Training

    Beginning this February, Search Influence is launching a free online webinar series called Search Influence University to provide business owners the opportunity to learn the ins and outs of online marketing. Designed with small business owners and operators, entrepreneurs, and nonprofit entities in mind, classes will be held during lunchtime (noon CST), be about 40 minutes in length, and provide practical tips and tricks for SEO, local search, and Internet marketing success. The best part is that all of the workshops are free to attend.

    Here are details and registration links for the first three classes:

    February – Understanding SEO: Onsite, Offsite, and Everything in Between

    Taking place on Thursday, February 25 at 12 p.m. CST, this webinar will provide you with a basic understanding of what search engine optimization is and how it works. Topics will include the following:

    • What is a Search Engine Ranking Page (SERP), and what does it mean for your business?
    • How do search engines determine how websites should rank for certain keywords?
    • What is onsite and offsite optimization, and how do they affect SEO?
    • During the last 10 minutes, we’ll look at how it all works together for local businesses, talk about recent Google updates, and touch back on the importance of page one, organic traffic, and user behavior.

    Register now.

    March – Local Presence Optimization

    Taking place on Thursday, March 24 at 12 p.m. CST, this webinar will cover how to optimize a slew of factors to boost your local search rankings. Topics will include the following:

    • Why Google matters most
    • Understanding Google My Business
    • Overview of local results
    • How to create a Google account
    • How to create and claim your listing
    • Google+ Local profile basics
    • How to gain more local reviews
    • Website optimization tactics for local

    Register now.

    April – Local SEO for Businesses Without a Physical Location

    NAP citations, local reviews, and local citations are key to increasing your local search presence. But if you don’t have a physical brick-and-mortar storefront, how can you increase your online visibility? On Thursday, April 28 at 12 p.m. CST, we will look at on- and off-site opportunities that can support and help increase local presence for businesses without a physical location.

    Register now.

  • Search Influence Will Give One Of These Businesses $10k. Who Should It Be?

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    Search Influence is proud to be celebrating our 10th year of helping businesses succeed online. We can think of no better way to celebrate our 10-year anniversary than to give away $10,000 worth of free online marketing services to one lucky Louisiana-based business. It’s our “Make Your Dreams Come True” contest, and we need you to help decide the winner.

    Our five finalists are as follows:

    The grand prize winner will be chosen based on the number of votes each finalist receives via Search Influence’s Facebook contest page between now and January 8, 2016. People can vote daily, so please make sure to visit often. The winner will be announced on Wednesday, January 13th at Search Influence’s 10-year anniversary celebration in New Orleans.

    Good luck to our five finalists!

  • Dude, Where’s My Location? Google Removes Location Search Ability

    Dude, Where’s My Location? Google Removes Location Search Ability

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    While most people were recovering from Thanksgiving food comas on December 1st, Google was quietly removing the ability to change the location of your search. For those of you who don’t fondly remember, there used to be an option in the search tools that allowed you to pretend you were in a far off land searching, places like Saginaw and Cleveland.

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    What This Means for Online Marketing

    The impact of this change is now starting to really be felt for those of us in the online marketing world.

    Advanced Web Ranking, a popular keyword tracking software, had to make a quick fix for their product. Before this change, tracking keywords anywhere your clients was as simple selecting a location in the software. Just like that, you were seeing the results for “french fries” right along with everyone else located in Newark.

    Then, BOOM. Google changed that.

    According to Google support, the solution to this problem is now to add the city to see results for that city.

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    My example of “french fries” while searching in Newark has now become “french fries Newark” while in New Orleans.

    Changing Keyword Searches

    If you spend time looking at search volume, you might be aware that there is a difference between any two keywords, no matter how similar they may seem. Everyone is different, and I might search “french fries Newark,” you might search “Newark french fries,” and my neighbor might search “french fries in Newark.”

    Since AWR updated their software to fit the new location definition, they are unfortunately changing what is actually being tracked. If you read the comments on their release of the news, users are not happy with the change. AWR needs kudos for their quick response to a large change in online marketing, even though it did not adequately address the change.

    As AWR’s change magnifies, Google has drastically changed online marketers’ ability to peer into markets of their clients from afar. It really brings home the point that online marketing and SEO is are ever-changing industries, and you have to always on your toes, even over the holidays.

    Image Credit:

    Tom Hanks

  • Ya-Who? The Slow Decline Has Already Begun for Yahoo’s Local Listing Service

    Changes can surprise the SEO world (looking at you, phantom Google updates), and sometimes, changes can be seen a mile away. This is when everyone should look at Yahoo and their local listings. Their importance is diminishing every day, and eventually they will be a thing of the past, like Google Plus Authorship.

    The Decline of Yahoo

    Though Yahoo’s importance is not as cut and dry as Google Authorship, I’m going to throw out some information that has me making this prediction with as much certainty as predicting that New Orleans will get rain sometime in July.

    Is It Worth the Trouble?

    Now, you can argue that since Yahoo was still the 3rd most common search engine as of July 2015 according to comScore, it is worth it to pay attention to Yahoo Local listings.

    That is a good argument that we should still pay attention in the SEO world, but that is only one side of it.

    Though a very high-ranking search engine and site in general, I’m arguing that their local listings are not worth the time and effort that comes from hassling with support over email, phone, or even Twitter. Since Marissa Mayer took the helm in 2012, Yahoo has been turning their focus away from their older products, such as their Maps and even directory service. Along with these seems to be native local listings.

    From an SEO standpoint, Yelp is the real “Y” of the listing world, especially with the ever-rising importance of reviews. I see it becoming the only “Y” in a year or so. So with that in mind, “Y” even bother with Yahoo?

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    Image Credits:

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