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Author: Search Influence

  • The February Influencer: Search Marketing Essentials: Tracking, PPC, and Visibility

    Stay ahead in digital marketing with The Influencer, Search Influence’s monthly newsletter covering SEO, digital advertising, and content strategy. Get top tips to fuel your online growth, expert insights from the Search Influence team, and our latest company news. Don’t miss out!

    CEO Will Scott Shares His Ultimate Tracking Guide

    AI SEO Tracking Tools 2026: Comparative Analysis of Over 15 Platforms

    WILL SCOTT | 32-MINUTE READ

    Get a side-by-side evaluation of the top AI SEO tracking platforms to help you evaluate and choose the right tool for scale, accuracy, and budget.

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    15 Questions Every University Should Ask Their PPC Agency About Their Campaigns

    JENNA MOVAHED | 10-MINUTE READ

    Discover 15 questions to ask your PPC agency so your higher ed campaigns boost inquiries, applications, and enrollments.

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    The Future of Search Marketing as AI Search Optimization Expands Beyond Google

    CHUCK WILKINS | 10-MINUTE READ

    Explore the future of search marketing as AI search optimization expands beyond Google. Learn how Search Influence tracks search behavior across platforms.

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    How to Set Up AI Traffic Tracking in GA4

    SHELBY PIGLIA | 19-MINUTE READ

    Learn how AI traffic tracking in GA4 works, how to set it up, and how Search Influence makes it visible through smarter reporting.

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    Search Influence SEO: Powering Your Visibility in AI and Your Enrollment Growth

    PAULA KELLER FRENCH | 16-MINUTE READ

    Discover how Search Influence’s SEO approach strengthens visibility in Google and AI tools with strategies that support discovery, trust, and enrollment.

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  • The December Influencer: Close the Higher Ed AI Search Gap: Lessons for Every Marketer

    Stay ahead in digital marketing with The Influencer, Search Influence’s monthly newsletter covering SEO, digital advertising, and content strategy. Get top tips to fuel your online growth, expert insights from the Search Influence team, and our latest company news. Don’t miss out!

    UPCEA Guest Blog

    The AI Search Gap: What Students Expect vs. What Institutions Are Doing

    JEANNE LOBMAN | 14-MINUTE READ

    Half of prospects use AI tools weekly, yet only a third of institutions have a formal AI search strategy. Director of Operations Jeanne Lobman explains how to build sustainable search visibility for your institution.

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    Instagram SEO Playbook: How to Win Over Google and AI Search

    REBECCA MICHELET | 17-MINUTE READ

    As Google indexes Instagram posts, visibility is expanding across search and AI. Account Manager Becca Michelet shares expert Instagram SEO strategy insights.

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    How to Optimize Content for AI Search Engines

    COLLIN GUEDON| 14-MINUTE READ

    Learn how to structure your content for visibility in AI search engines with our proven AI search content optimization tips.

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    All of Your Higher Education Marketing Questions Answered

    PAULA KELLER FRENCH | 18-MINUTE READ

    We answer the most-searched higher ed marketing questions, from AI SEO, to content, email, and paid strategies to boost enrollment and visibility.

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    Ringing in the New Year: Our Holiday Schedule

    Search Influence will be closed Wednesday, December 24 – Thursday, January 1.

    For urgent matters during the break, call (504) 208-3900 and leave a voicemail. Our leadership team will be monitoring messages daily and available to support you.

    We wish you a joyful holiday season and a Happy New Year!

  • The November Influencer: SEO & PPC Strategies You’ll Be Thankful For

    Stay ahead in digital marketing with The Influencer, Search Influence’s monthly newsletter covering SEO, digital advertising, and content strategy.

    How Marketing Supports SEO and Helps You Score Big With AI Search

    PAULA KELLER FRENCH | 11-MINUTE READ

    Learn how marketing supports SEO across channels like social, PR, and paid to boost AI search and SERP visibility.

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    15 Questions Every University Should Ask Their PPC Agency About Their Campaigns

    JENNA MOVAHED | 11-MINUTE READ

    Discover 15 questions to ask your PPC agency so your higher ed campaigns boost inquiries, applications, and enrollments.

    Read More

    AI SEO Expert Will Scott Shares Insights at Leading European Conferences

    COLLIN GUEDON | 4-MINUTE READ

    Our CEO and Co-Founder Will Scott was invited to speak at SEOktoberfest and SMX Advanced Europe, where he shared insights on how artificial intelligence is reshaping search, content, and visibility.

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    Higher Education SEO Checklist for Nontraditional Programs graphic

    Higher Education SEO Checklist for Nontraditional Programs

    CHUCK WILKINS | 16-MINUTE READ

    Nontraditional programs need strong visibility to compete. Use Search Influence’s higher education SEO checklist to attract learners and drive enrollment.

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    Missed Our Latest Webinar? Watch the Recording

    Search Influence and UPCEA Present: 2025 AI Search in Higher Education Research Study

    UPCEA’s Bruce Etter joined Will Scott and Paula French for a first look at our new research study, revealing how AI is reshaping the prospective student search journey and what that means for higher education marketers.

    Watch

  • The October Influencer: AI Search Insights – SEO Fundamentals and Our Brand-New Research Study

    Stay ahead in digital marketing with The Influencer, Search Influence’s monthly newsletter covering SEO, digital advertising, and content strategy.

    AI Search in Higher Education: How Prospects Search in 2025 image on a tablet

    Search Influence and UPCEA Launch Research Study

    AI Search in Higher Education: How Prospects Search in 2025

    Our brand new research study with UPCEA reveals how AI, search engines, and university websites shape enrollment decisions.

    Download

    AI SEO Fundamentals vs. Foundational SEO: What’s Changed, What Hasn’t

    CHUCK WILKINS | 12-MINUTE READ

    Learn the fundamentals of AI SEO vs. traditional SEO, and how they work together to keep your brand visible in search.

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    Higher Education Advertising Strategies for Centralized vs. Decentralized Teams

    MARISSA MAGGIO | 11-MINUTE READ

    Discover the best advertising models for your team to help your institution spend smarter and boost results.

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    What Your Marketing Dashboard Isn’t Showing You, And How Ours Does

    JEANNE LOBMAN | 10-MINUTE READ

    Most dashboards miss the big picture. Learn how we build marketing dashboards that track real ROI, lead quality, and SMART goals.

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  • The September Influencer: Back to School: Your Ultimate Guide to AI Search Success & Tracking

    Stay ahead in digital marketing with The Influencer… Don’t miss out!

    AI SEO Insights from Our CEO, Will Scott

    The Ultimate Guide to AI SEO Tracking Tools in 2025: Beyond Traditional Search Optimization

    WILL SCOTT | 19-MINUTE READ

    Will Scott shares his expert perspective on the evolving landscape of AI SEO tracking tools. Learn how to boost your AI search visibility and stay ahead of the competition.

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    2024 higher education marketing metric graphic

    66 Higher Education Marketing Stats [2025]

    PAULA KELLER FRENCH | 10-MINUTE READ

    The right industry data helps you refine your marketing strategy for success. We compiled the essential higher education marketing stats for 2025.

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    How Marketing Supports SEO and Helps You Score Big With AI Search

    PAULA KELLER FRENCH | 11-MINUTE READ

    Learn how integrating marketing with SEO across social, PR, and paid advertising improves your rankings in AI search.

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    Digital Advertising Strategy Checklist: What to Do Before You Spend $1

    KELE JOHNSON | 12-MINUTE READ

    Build a smarter digital advertising strategy with Search Influence. Get a step-by-step ad campaign checklist to drive real results from day one.

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    Ready to increase your search visibility? Chat with our experts!

    We help organizations achieve AI search success through smarter SEO. Contact us today to craft a winning strategy tailored to your goals and ensure your business stays visible where it matters most.

    Let’s Talk

  • NEW: AI Traffic Report Available for Your Reporting Dashboard- September Client Insider

    Introducing Your New AI Traffic Report

    Track sessions, engagement, and visibility from AI-powered search

    We’ve been working hard to create visibility into your brand’s performance in AI search. The AI Traffic Report is our latest step toward that goal, and it’s now rolling out to client dashboards.

    This new page gives you a clearer picture of how AI search connects users to your business. You’ll find data points that show both where your traffic is coming from and how those visitors engage once they land on your site.

    The report highlights:

    • Sessions from AI sources: traffic driven by engines such as ChatGPT, Gemini, and Perplexity
    • Engagement metrics: insights into how AI-driven visitors explore your site
    • Breakdown by AI engine: which platforms are responsible for delivering the most traffic
    • Landing pages from AI sources: the specific pages users see first when arriving through AI search, and how that differs from organic and social traffic

    Together, these insights provide a new level of transparency into how AI-powered search is driving visibility and website activity.

    What’s coming next

    The AI Traffic Report is just the beginning.

    Our next phase of reporting will introduce AI visibility tracking, similar to keyword ranking reports, which will measure how your brand appears in or is cited in AI-generated answers. The rollout is in progress now, and your Account Manager will update you as soon as it is ready to view!

  • From AI Automation to Search Strategy: Your August Marketing Intel

    Stay ahead in digital marketing with The Influencer, Search Influence’s monthly newsletter covering SEO, digital advertising, and content strategy. Get top tips to fuel your online growth, expert insights from the Search Influence team, and our latest company news. Don’t miss out!

    Built an AI-Powered Question Discovery System with Make.com

    SEO Automation: How I Built an AI-Powered Question Discovery System with Make.com

    WILL SCOTT | 7-MINUTE READ

    Discover how our KPI dashboards simplify data, enhance collaboration, and optimize performance for smarter, data-driven decisions.

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    Should You Be Marketing During a National Crisis?

    Should You Be Marketing During a National Crisis?

    ALISON ZERINGUE | 13-MINUTE READ

    Marketing during a national crisis helps your brand stay the course in the face of adversity. Explore budget-friendly strategies with Search Influence.

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    How Do You Market to College Students Today?

    Digital Marketing Strategy for Higher Education: Drive Enrollment With SEO and PPC

    ALISON ZERINGUE | 12-MINUTE READ

    Featured on the UPCEA Blog: Siloed marketing limits results. Learn how to build a full-funnel digital marketing strategy for higher education using SEO and paid ads.

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    Higher Education Marketing Strategies: Align SEO & Paid Ads for Smarter Results

    Higher Education Marketing Strategies: Align SEO & Paid Ads for Smarter Results

    PAULA KELLER FRENCH | 14-MINUTE READ

    Use SEO and digital ads to connect with students at every stage of the search journey. Discover smarter higher education marketing strategies with Search Influence.

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    Ready for SEO help? Chat with our experts!

    With AI transforming how people search, more organizations are rethinking their SEO approach. The truth is: AI SEO is just SEO. And at Search Influence, we’ve been optimizing for smarter search since before it had a name. If you’re wondering how to stay visible, we’ve got your back.

    Let’s Talk

  • The July Influencer: Can AI Search Affect Your Paid Ads Strategy? Plus: AI SEO Tracking Tools

    Stay ahead in digital marketing with The Influencer, Search Influence’s monthly newsletter covering SEO, digital advertising, and content strategy. Get top tips to fuel your online growth, expert insights from the Search Influence team, and our latest company news. Don’t miss out!

    Graphic for How Will AI Search Affect Paid Ads? What Marketers Need to Know blog post

    How Will AI Search Affect Paid Ads? What Marketers Need to Know

    AUDREY REYNAUD | 11-MINUTE READ

    How will AI search affect paid ads? Get answers and ROI-boosting tactics from Search Influence. Act now to adapt, cut costs, and stay ahead in AI SERPs.

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    SI Essential AI SEO Tracking Tools

    The 8 Best AI SEO Tracking Tools: A Side-by-Side Comparison

    WILL SCOTT | 19-MINUTE READ

    AI search is changing everything about SEO. Learn about the best AI SEO tracking tools that turn data into strategy with Search Influence

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    How to Secure Stakeholder Buy-In for an SEO Roadmap

    PAULA FRENCH | 18-MINUTE READ

    You know you need SEO. A roadmap will show you exactly how and why you need it. Now, with AI inside.

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    AI Search Interview on Search Engine Land showing Danny Goodwin and Will Scott

    Video Interview: Will Scott on AI content reuse, schema and semantics, and generative engine optimization

    WILL SCOTT | 27-MINUTE WATCH

    Hear the latest on AI SEO in a video interview with Will Scott by Search Engine Land editorial director, Danny Goodwin.

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  • The June Influencer: Agency vs. In-House? Plus, Mastering AI for SEO

    Stay ahead in digital marketing with The Influencer, Search Influence’s monthly newsletter covering SEO, digital advertising, and content strategy. Get top tips to fuel your online growth, expert insights from the Search Influence team, and our latest company news. Don’t miss out!

    The AI SEO Guide: From Concepts to Application blog post

    The AI SEO Guide: From Concepts to Application

    WILL SCOTT | 17-MINUTE READ

    As AI reshapes search behavior, your content strategy must adapt. Learn AI SEO essentials to stay discoverable with help from Search Influence.

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    A quote about SEO Strategy from Search Influence

    Sales & Marketing Director Paula French for UPCEA’s Industry Insights Blog

    Higher Ed SEO Trends to Stay Competitive

    PAULA FRENCH | 13-MINUTE READ

    Find out how to conquer key higher ed SEO trends to ensure you continue to reach and engage prospective students effectively.

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    Coworkers giving each other a high five

    In-House Marketing vs. Agency Teams: Build a Strong Strategy Together

    PAULA FRENCH | 14-MINUTE READ

    Debating between in-house marketing vs. an agency partnership? See how leveraging both approaches benefits your long-term strategy with Search Influence.

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    How to Market Microcredentials for Maximum Program Visibility blog graphic

    How to Market Microcredentials for Maximum Program Visibility

    ALISON ZERINGUE | 13-MINUTE READ

    Driving enrollment for non-traditional degrees starts with visibility. Learn how to market microcredentials using a cross-channel approach with Search Influence.

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  • The May Influencer: Don’t Get Left Behind – Key AI Search SEO Changes to Know

    Stay ahead in digital marketing with The Influencer, Search Influence’s monthly newsletter covering SEO, digital advertising, and content strategy. Get top tips to fuel your online growth, expert insights from the Search Influence team, and our latest company news. Don’t miss out!

    AI Powered Search graphic

    AI-Powered Search Is Here — Why It’s Time to Invest in SEO

    CHUCK WILKINS | 11-MINUTE READ

    Learn how AI-powered search is changing SEO and what your brand must do to stay visible. Get expert tips in our must-read guide.

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    Letter tiles spelling out the word Search

    The Latest SEO Trends and Challenges You Can’t Ignore

    ALISON ZERINGUE| 13-MINUTE READ

    Struggling to keep up with SEO trends? We’ll show you how to adapt to AI and social search before your visibility and traffic take a hit.

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    Overlooked Higher Education Marketing Strategies To Maximize Your Budget blog post

    Overlooked Higher Education Marketing Strategies To Maximize Your Budget

    JEANNE LOBMAN | 16-MINUTE READ

    Boost enrollment with data-driven higher education marketing strategies. See how Search Influence empowers universities to reach more students efficiently.

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    UPCEA Webinar Top Takeaways: SEO for AI Search

    1-HOUR WATCH

    Catch up on our latest webinar, “SEO for AI Search: Protect Your Student Enrollment Pipeline,” to discover how to stay visible in the new era of search.

    Watch