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Author: Search Influence

The April Influencer: AI, Oh My – Insights Marketers Can’t Afford to Miss

Stay ahead in digital marketing with The Influencer, Search Influence’s monthly newsletter covering SEO, digital advertising, and content strategy. Get top tips to fuel your online growth, expert insights from the Search Influence team, and our latest company news. Don’t miss out!

The Future of Search: SEO and AI Impacts Explained

MICHELLE NEUHOFF BOYD | 13-MINUTE READ

Learn how AI is impacting your search visibility and essential tactics to optimize your SEO strategy.

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Director Paula French for UPCEA’s Industry Insights Blog

Higher Ed SEO Trends to Stay Competitive

PAULA FRENCH | 10-MINUTE READ

Find out how to conquer key higher ed SEO trends to ensure you continue to reach and engage prospective students effectively.

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Turn Data Into Decisions With Your 2025 KPI Dashboard

JENNA MOVAHED | 7-MINUTE READ

Discover how our KPI dashboards simplify data, enhance collaboration, and optimize performance for smarter, data-driven decisions.

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Improve Page Rankings for Your University With a Hybrid SEO Team

MICHELLE NEUHOFF BOYD | 9-MINUTE READ

Learn how a hybrid SEO team combines your in-house expertise with an agency’s support to improve your university’s page rankings.

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Search Influence and UPCEA to Host Live Webinar

SEO for AI Search: Protect Your Student Enrollment Pipeline

Sign up for our webinar to learn a new framework to integrate SEO into your existing marketing and attract more students in AI-driven search.

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April 25, 2025
The March Influencer: The AI Shortcut to SEO Domination

Stay ahead in digital marketing with The Influencer, Search Influence’s monthly newsletter covering SEO, digital advertising, and content strategy. Get top tips to fuel your online growth, expert insights from the Search Influence team, and our latest company news. Don’t miss out!

Improve Page Rankings for Your University With a Hybrid SEO Team

MICHELLE NEUHOFF BOYD | 10-MINUTE READ

Discover how collaborating with an agency can strengthen your in-house SEO team by bringing in expert insights and extra resources to boost your results.

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GA4 Guide: 13 Questions to Evaluate Your Agency’s Analytics Approach

JEANNE LOBMAN | 10-MINUTE READ

Partnering with an agency for advanced GA4 tracking? See all the questions you need to ask to vet their approach with Search Influence’s GA4 guide.

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66 Higher Education Marketing Stats [2025]

PAULA KELLER FRENCH | 9-MINUTE READ

The right industry data helps you refine your marketing strategy for success. We compiled the essential higher education marketing stats for 2025.

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Digital Marketing Trends 2025: Essential Higher Ed Strategies [WEBINAR]

COLLIN GUEDON | 10-MINUTE READ

Discover key digital marketing trends shaping higher education in 2025. Learn how Search Influence helps institutions stay ahead with data-driven strategies.

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CEO & Co-Founder Will Scott to Speak at LocalU Global

The AI Shortcut to Local SEO Domination

Don’t miss our CEO at LocalU Global. AI for SEO expert Will’s session will help business leaders and marketers leverage AI in their local SEO efforts to achieve better visibility.

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March 25, 2025
The February Influencer: Supercharge Your 2025 KPIs with Dashboards – Here’s How

Stay ahead in digital marketing with The Influencer, Search Influence’s monthly newsletter covering SEO, digital advertising, and content strategy. Get top tips to fuel your online growth, expert insights from the Search Influence team, and our latest company news. Don’t miss out!

Turn Data Into Decisions With Your 2025 KPI Dashboard

JENNA MOVAHED | 7-MINUTE READ

Discover how our KPI dashboards simplify data, enhance collaboration, and optimize performance for smarter, data-driven decisions.

Read More

How to Market a New Program: Make SEO the Foundation of Your Higher Ed Marketing

PAULA KELLER FRENCH | 8-MINUTE READ

Launching a fresh degree offering or credential? Learn how to market your new program to reach the right prospects.

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Why Hire a Digital Marketing Agency? Outsource for Faster Growth

PAULA KELLER FRENCH | 7-MINUTE READ

Discover how hiring a digital marketing agency can enhance your marketing campaign by giving you expert strategies, faster solutions, and greater capacity in your role.

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Strategic SEO Insights from Co-Founder and CEO Will Scott

Accelerate Your Higher Ed Program Enrollment With Our SEO Roadmap

WILL SCOTT | 5-MINUTE READ

Boost program visibility with the Search Influence SEO Roadmap. Learn how our new SEO product drives enrollment and builds your institution’s online presence.

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March 7, 2025
The January Influencer: 2025 Success Guide – Digital Trends and GA4 Tips

Stay ahead in digital marketing with The Influencer, Search Influence’s monthly newsletter covering SEO, digital advertising, and content strategy. Get top tips to fuel your online growth, expert insights from the Search Influence team, and our latest company news. Don’t miss out!

Why Hire a Digital Marketing Agency? Outsource for Faster Growth

PAULA KELLER FRENCH | 7-MINUTE READ

Discover how hiring a digital marketing agency can enhance your marketing campaign by giving you expert strategies, faster solutions, and greater capacity.

Read More

UPCEA Webinar Recap: Top Higher Education SEO Trends for 2025

MICHELLE NEUHOFF BOYD | 13-MINUTE READ

In a webinar with UPCEA, Search Influence unpacked the higher ed SEO trends shaping the industry. Discover fresh opportunities to futureproof your SEO strategy in 2025.

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3 Tips to Choose the Right Attribution Model for GA4

JEANNE LOBMAN | 9-MINUTE READ

Struggling to quantify your online marketing efforts? Learn how to choose the right attribution model in GA4 with expert tips from Search Influence.

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Search Influence Named to the 2024 CityBusiness Best Places to Work List

COLLIN GUEDON | 2-MINUTE READ

Search Influence has been named to the 2024 CityBusiness Best Places to Work list. Learn more about what makes Search Influence a great workplace.

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January 30, 2025
The December Influencer: SEO & Metrics You Can’t Ignore in 2025

Stay ahead in digital marketing with The Influencer, Search Influence’s monthly newsletter covering SEO, digital advertising, and content strategy. Get top tips to fuel your online growth, expert insights from the Search Influence team, and our latest company news. Don’t miss out!

Should You Be Marketing During a National Crisis?

ALISON ZERINGUE | 10-MINUTE READ

Marketing during a national crisis helps your brand stay the course in the face of adversity. Explore budget-friendly strategies with Search Influence.

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SEO Higher Education Trends in 2025: How to Compete

PAULA KELLER FRENCH | 15-MINUTE READ

Discover the top SEO higher education trends in 2025. Learn how to improve rankings, attract students, and stay ahead with a tailored SEO roadmap.

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Effective SEO Strategy Must-Haves: Why Partner With Search Influence

PAULA KELLER FRENCH | 11-MINUTE READ

Effective SEO strategies demand an approach that accounts for a business’ goals and challenges. In this blog post, we’ll share the benefits of a personalized SEO strategy and pull the curtain back on our process.

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Track and Report the Right Higher Ed Marketing Analytics to Improve Your Strategy

ALISON ZERINGUE | 8-MINUTE READ

Discover how Search Influence leverages higher education marketing analytics to optimize strategies, boost enrollment, and track key metrics effectively.

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December 23, 2024
The November Influencer: Get Ahead – Navigate Cookie Changes and Marketing in Uncertain Times

Stay ahead in digital marketing with The Influencer, Search Influence’s monthly newsletter covering SEO, digital advertising, and content strategy. Get top tips to fuel your online growth, expert insights from the Search Influence team, and our latest company news. Don’t miss out!

How To Use Cold Email Marketing to Reach New Audiences

MADISON HORST | 8-MINUTE READ

Looking to diversify your top-of-funnel marketing strategy and increase new audience engagement? Cold email marketing with Search Influence is your way in.

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Adapting to Google’s Cookies Deprecation: Essential Strategies for Marketers

MARISSA MAGGIO | 10-MINUTE READ

Learn how to prepare for cookie deprecation. Discover how Search Influence can help adapt your marketing strategy for a privacy-first, cookie-light future.

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Should You Be Marketing During a National Crisis?

ALISON ZERINGUE | 6-MINUTE READ

Marketing during a national crisis helps your brand stay the course in the face of adversity. Explore budget-friendly strategies with Search Influence.

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Search Influence Named a Best SEO Campaign Finalist at the 2024 US Agency Awards

REN HORST | 2-MINUTE READ

The 2024 US Agency Awards shortlisted Search Influence in the Best SEO Campaign category. Learn more about this recognition.

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November 25, 2024
The Kids Are All Doing It: Your Guide to Social Search [The Influencer – Oct 2024]

Insights from Co-Founder and CEO Will Scott

Social Search: How Gen Z & Millennial Search Habits Are Changing

WILL SCOTT | 10-MINUTE READ

Discover why Gen Z and Millennials are choosing social search over search engines. Learn how you can still use SEO strategies to capture their attention!

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Track and Report the Right Higher Ed Marketing Analytics to Improve Your Strategy

ALISON ZERINGUE | 8-MINUTE READ

Discover how to leverage higher education marketing analytics to optimize strategies, boost enrollment, and track key metrics effectively.

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What’s Included in Higher Education Cost Per Inquiry (CPI) for Marketing?

FALLON MYERS | 6-MINUTE READ

Tracking your school’s cost per inquiry leads to efficient budget spend and better marketing decisions. Learn how to track higher ed CPI costs with Search Influence.

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Will Scott to Present on AI for Content Marketing at Pubcon 2024 in Las Vegas

COLLIN GUEDON | 3-MINUTE READ

Search Influence CEO Will Scott presented on AI for content marketing at Pubcon 2024. Read the blog to learn how to use AI for content marketing to boost SEO, repurpose content, and drive traffic.

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New Marketing Resources

Search Influence Launches Higher Education Marketing Resources & Guides Page

Our rich collection of resources serves new marketing professionals seeking foundational knowledge, seasoned marketers searching for innovative tactics, and higher ed leaders looking to support institutional goals.

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October 23, 2024
Search Influence Team Continues to Grow

Search Influence is pleased to announce its two recent new hires, Bryan Hoang and Casey Duplantis.

Bryan Hoang

Born and raised in Mississippi, Bryan comes to Search Influence with his Bachelor of Arts in communication from the University of South Alabama. He recently moved to New Orleans, and what better place could there be for a self-professed “foodie.” For fun, Bryan runs a fashion and food blog and bakes in his free time. He has joined the Account Management department as a Junior Account Associate.

Casey Duplantis

Casey has been hired as the Manager of Technology and Development. A south Louisiana native, Casey studied both Computer Information Systems and Music Education at Nicholls State University. He brings to us several years of small business and enterprise IT experience in the financial, logistics, and healthcare industries. Previously, Casey worked as a Senior Manager and Solution Architect of Card Servicing at Capital One. In his free time, Casey enjoys spending time with his family, playing music, video games, and consuming anything tech.

Welcome to Search Influence, Bryan and Casey. We’re all excited to have you on the team.

May 6, 2016
Successful Franchisers Do These 5 Things to Find More Leads Online

Ok, so you finally made that leap of faith and decided to franchise your business. And why not? You have a proven business model that works. Your operational systems are tried and tested. You know how you want to grow and the best locations for success. It is equally important to build and protect your brand. Trust me, I have seen what can happen when you blindly give your logo to someone with publishing software without brand standards in place. You will end up with ads like this.

As a franchise owner, you may have already seen the difficulties with maintaining brand consistency across all of your marketing. Before pushing into online advertising, take a deep breath and then read this blog or view this SlideShare that provides five tips that will help you land more leads online.

April 21, 2016
Successful Physicians Do This to Quickly Increase Their Online Presence

Gone are the days when Americans simply used the Internet to merely research symptoms they or their loved ones were experiencing. Instead, they are now going online to determine which doctors to see, what treatment to get, and what services a hospital might provide — and using that information to drive their choices.

According to Manhattan Research, which surveyed 5,210 adults who use the Internet as a health resource, 54% of respondents said they did online research to decide what services they might need and who should provide them. Other surveys like this one from Pew Research have said that roughly 75% of American adults search for health information online.

No doubt, one thing is certain: people are becoming more comfortable with using the Internet for health-related decisions. And this upward trend isn’t likely to stop anytime soon. One out of every five patients uses online health information to choose a primary care physician, according to Manhattan Research.

What’s that mean to health care professionals? It’s time to put more effort into beefing up your online presence. Communicate who you are and what you do. The quickest way to increase your visibility is to advertise on the Google Display Network. Watch this SlideShare or read this blog to learn more.

Image Credit:

Doctor Shaking Hands With Patient Image

April 7, 2016