Author: Search Influence Alumni

  • What’s Wrong With Facebook Cover Photo Reach?

    Facebook announced a new version of News Feed way back in March 2013 and emphasized that decreasing clutter and increasing images were the company’s top priorities. Months later, some of the highly touted features have still not rolled out to all site users. However, one change was made almost immediately: allowing Business Page cover photos to appear in both ads and stories in the News Feed.Facebook Cover Photo News Feed

    This new feature was poised to make businesses’ cover photos more important than ever, especially after Facebook removed the 20% text rule from cover photos in July. These site improvements were welcome changes for most brands, as they allowed companies to improve their branding and use calls to action directly on their Facebook page. Unfortunately, business pages are unable to see just how many people are seeing their cover photos due to a bug in the new system.Facebook Cover Photo Reach

    We noticed back in July that a new cover photo we posted for Audubon Zoo had more “shares” and “likes” than it had organic reach. I assumed that it was a temporary issue, or a fluke, but we have seen it time and time again over the last few months whenever we change our clients’ cover photos. We updated the Center for Restorative Breast Surgery’s Facebook cover photo on Tuesday in conjunction with Breast Cancer Awareness Month. The new cover photo post received 225 likes, 71 shares, and 12 comments, but for some reason Facebook is reporting that the new image was only seen by 33 people total.

    It certainly doesn’t take a mathematical genius to realize that number cannot be correct, but there seems to be virtually no information out there as to why we’re seeing underreported reach totals for cover photos. If this truly is just a bug, why has Facebook not yet identified the issue and fixed it? Have you encountered this problem on your Facebook Business Page? Let us know in the comments!

     

  • What I’ve Learned in a Year of SEO

    The year 2012 was a big milestone for me with many life changing events. I got married, moved across the country from Arizona to Louisiana, and I started a new job at Search Influence.

    Over the past year I have learned many things about New Orleans, life, marriage and the workplace. New Orleans has taught me that a parade isn’t real unless there are “throws” and that almost everything is better with some hot sauce. I’ve learned to appreciate the good and smile through the difficult. In marriage, if you burn dinner, your husband will still love you, and you can always order a pizza.

    In the digital marketing world, I learned that you can’t run a great social media campaign on memes alone, people actually do click on Google Ads, and they really do generate business. Not only have I learned to explain the technical jargon, but I’ve also learned that no matter how many times you explain it: To a business owner, it is the results that matter, and it is the results that will speak for your work.

    Most importantly, I’ve learned SEO is a constantly changing landscape, and to be good, you must not only learn to roll with the punches but also be quick and think on your feet. As each update from Google continues to roll out, the ever pressing themes shine brightly.

    1. You can’t cheat the system.

    SEO is all about building natural online authority. The keyword is natural. And in real life, things move a little slower than creating 10,000 links in a month, or 100 reviews in a day, or 20 instances of an exact keyword phrase throughout one webpage. Take time and create real online partnerships and produce information your potential clients would appreciate.

    2. SEO is not an exact science!

    All sites are not created equal. Some SEO practices may work wonders on one site but may do nothing for another. Before you throw links at a site or slap some optimized content on a few pages, take a look at the online presence of a company and make educated decisions on what can best strengthen the site.

    3. Successful SEO is a melting pot.

    You can’t rely on just on-site versus off-site optimization strategies or specific aspects of either. Successful SEO campaigns take a holistic view on strengthening a whole site and online brand from start to finish. For keyword phrases, don’t just focus on one area of business and the terms with the highest search value. Fortify the brand from its core elements then branch out. While you edit the site, work with all elements to better improve it – not just optimize it. Finally, build up the online brand by utilizing signals from various places and types online.

    SEO is an ever changing world, and this year I’ve learned to work for the results and appreciate the strategy behind every client. Finally, I’ve learned that what I do makes a difference. My favorite part of my job is when my clients let me know their phones are ringing off the hook or that they’ve had to hire additional help because of the increase in business.

    Here is to a great year and looking forward to the next!

  • Remember that Google Update?

    Remember that Google Update

    As all you SEO-ers know, at the end of May 2013, Google released a significant update to the ranking algorithm. Many businesses saw a complete shift in their rankings. Google stated the update was an attempt to minimize multiple listings for one website and give preference to bigger brand presence.

    As the weeks and months continue to pass, they are constantly updating and tweaking “Penguin 2.0”. Many businesses are starting to see some recovery in rankings and traffic. Still, the update has left quite a few flaws out there.

    As we all speculate, Google may be placing more weight on a site’s bounce rate. The lower your bounce rate, the better the content and site, right?

    Doing some recent searches, I’ve noticed some pretty wonky results showing. For one of our clients, a login site is showing in the top results for broad key terms. Right after the update, it was showing in position 1! It has since fallen to around 7, but it’s still on the first page of results. Seems a bit silly to me.

    Photo of Penguin 2.0 GPS Fleet Tracking

    It’s most likely that this page on the site has a very low bounce rate as you are most likely to log in and advance deeper into the site upon arrival. Still, does this mean it should be showing in the top spots for major search strings?

    Another website that was simply a generic WordPress welcome page showed in the top spots for some legal search terms.  Doing some recent searches, it doesn’t seem like this site is appearing on the first page of results any longer – thankfully!

    Moral of the story is that even Google gets it wrong. As they are continually updating their ranking system, small business owners are likely to notice small dips and rises in their rankings. As a website owner, it’s important to always publish quality content and produce natural links to your site to withstand the constant changes by Google!

  • Anatomy of a Great Business Tweet

    Sept13On Twitter, you only get 140 characters to make an impression. With so little room to spare, how do you come up with tweets that engage your followers, get retweeted, and generally contribute in a positive way to your social marketing efforts?

    While there’s no one right way to compose a tweet, there are a lot of things you can do to improve the quality and attention-grabbing nature of your Twitter messages. These tips will help you write and send tweets that get results.

    What to Tweet About

    The hardest part about composing effective tweets is coming up with a topic. There are only so many times you can talk about your company’s sales, special offers, or newsletter subscription before your followers tune you out. How can you keep your Twitter feed fresh and interesting?

    Talk up your blog posts: If you have a business blog, you can tweet about any new posts you put up. Pull out the most interesting info from the post to use as a teaser, and then link to the rest in the tweet.

    Ask a question: People love offering opinions. Try asking a general discussion question that’s related to your business—or turn the topic of your latest blog post into a question that your followers are likely to answer “yes” to and click through for the answer.

    Encourage participation: Get those tweets flying by posting a poll, offering an incentive for following/retweeting, or holding a monthly Twitter event that’s related to your business (with your own custom hashtag so that it’s easy for new people to follow along).

    Tweet content from other people: Give your followers something of value by tweeting links to interesting, industry-relevant articles, blog posts, or current events.

    Tweet back: Scan your followers’ feeds and look for interesting tweets that you can reply to—after all, this is social media, and your Twitter account should be a two-way conversation. Definitely respond when a follower sends you a direct question.

    How to Compose a Tweet

    Here’s what an effective business tweet can look like:

    [Headline/Call to action] [Link] [Message] [Blank space]

    1. Headline/Call to action. A short, intriguing phrase that either summarizes your tweet, or asks followers to do something (retweet, subscribe, follow).
    2. Link. Use link shorteners like bit.ly or tinyurl to conserve characters. Place the link in the middle of the tweet to prevent the characters from being cut off (and the link broken) when retweeted.
    3. Message. What’s great about the link you’re sending out? Why should your audience click on it?
    4. Blank space. Aim to make your tweets around 100 characters long—leaving space for a mention or comment makes them more retweetable.

    When to Tweet It

    According to data from popular link shortening and tracking service bit.ly, the best times to tweet with the highest click-through rates are between 1 p.m. and 3 p.m. EST. The worst times to send tweets with links are after 8 p.m., and any time from 3 p.m. on Friday afternoon through Monday morning.

    You can take this tweet timing a step further by figuring out your own optimal time for tweeting, based on your follower activity, with a service like Tweriod.

    Bonus: A Quick List of Tweet Don’ts

    • Don’t use capital letters for emphasis in a tweet. Instead, consider putting square brackets around words or phrases you want to call attention to.
    • Don’t use more than two hashtags in a single tweet. It looks spammy, and it will get your tweets ignored.
    • Don’t send the same tweet 10 times a day in an attempt to hit every follower. This is one form of Twitter spam that can get you banned —and if you don’t get banned, your followers will un-follow in annoyance.
    • Don’t use slang or Internet abbreviations (like AFAIK or TBH) to save space. It looks unprofessional.

    Image courtesy of Samara King

    Megan Totka is the Chief Editor for ChamberofCommerce.com. She specializes on the topic of small business tips and resources. ChamberofCommerce.com helps small businesses grow their business on the web and facilitates connectivity between local businesses and more than 7,000 Chambers of Commerce worldwide.

  • Pinterest announces “promoted pins”

    Yesterday, Pinterest’s CEO Ben Silbermann announced on the company blog their first move toward running ads on the social bookmarking platform. Pinterest will be “promoting” select pins, and the ads will start appearing in the coming weeks in the search results and category feeds. Currently no businesses are paying for these ads; the company is just testing to “see how things go and hear what [we] think” pinterest

    The CEO promises the company is not shifting to flashy banners ads. He says the promoted pins will be tasteful, transparent, and relevant. The promoted pins will be clearly identifiable as such and relevant to what the user is looking for. He promises to improve this new feature based on user feedback and seems to really want to work with and tweak this new feature to provide a great user experience.

    I think this a smart move for Pinterest. They are “planning for the future,” as the title of the blog post states. People often use Pinterest as an idea board for different things such as home decor, fashion, and projects to do with their kids. But Pinterest is also very product oriented, with many pins marked with a prices and a link to the retail site. Providing some sort of way for business to market their products only makes logical business sense. It’s a win-win for the user and for Pinterest, as long as it is done in tasteful ways, which seems to be the plan.

    I know personally I get frustrated when I am searching the fashion section on Pinterest and find a cute outfit but the link takes me nowhere useful. I love that skirt but where do I go to get it? These promoted pins would lead you straight to a place to buy that product!

    Screen Shot 2013-09-19 at 8.24.51 PM

    There are times, though, when I don’t  want to buy anything and wouldn’t want my search results to be cluttered with ads. When I search for a chicken recipe for dinner, I don’t want to see cookbooks for sale. I just want a simple “mommy blog” explaining how to make a certain dish. At times, I think I would find “promoted pins” very helpful, and the times where I wouldn’t, its seems they would be clearly marked and I could just look over them — as I usually do when my Google search is overly populated with ads.

    As a marketer, I am super excited about this announcement, since it means great possibilities for my clients. I am very interested to see this new feature unfold and the success it could have for a small business on Pinterest.

  • Why Google Should Be Your Priority

    GoogleYou already know why Google is king of the Internet, but you may still be hung up on those significantly lower search traffic numbers from Yahoo and Bing. As I find myself saying on a fairly frequent basis, while it is certainly imperative to monitor your performance on other search engines and intervene when things seem off, it is important to keep the numbers in mind. Here are a few main reasons why:

    1. Market Share

    Google owns 67% of the search market share alone with Bing trailing behind at 17.9% followed by Yahoo at 11.3%. This is where your search traffic is coming from. This is it. Take out the other guys and, sure, you’ll see a little dip, but no where near the site traffic tanking than if you were to eliminate Google search traffic completely from the equation. So, if Google owns a majority of the market share, it would only make sense to proportionately spend a majority of your efforts there.

    2. Even Yahoo knows the power of Google products

    Here’s a fun thing I found the other day. Do a Yahoo search for “maps” and see which result Yahoo deems most relevant. What’s that topping the chart? Google Maps!

    Screen Shot 2013-09-18 at 12.45.39 PM

    3. Googling is actually a verb in the English language

    Not only are ya mom ‘n ‘em using this term, even our dear friend Merriam-Webster has added this term to his vast lexicon. Hows does he define “google” you ask? If I may borrow the cliche high school speech opening, Merriam-Webster defines “google” as a verb meaning “to use the Google search engine to obtain information…on the World Wide Web.” Not Yahooing, not Binging, and not even Dogpiling (well in search engine related terms that is). Our excessive use of the once slang term has creeped its way into our very own language. If that doesn’t tell you this search engine is on top, then I don’t know what will.

    As I mentioned previously, I do not condone ignoring these other search engines and how they bring traffic to your site. My point here is to reinforce the sheer magnitude of Google’s influence on website traffic, online authority, and even our daily lives and habits. If you’re a small business owner hoping to improve your search presence on a small budget, focus your efforts where they will provide you the most return on your time investment.

  • Seeking PPC Talent! Take Your Career to the Next Level at Search Influence.

    Screen Shot 2013-09-13 at 10.10.21 AM

    Since our start in 2007, Search Influence has grown to be the largest online marketing firm on the Gulf Coast and the third largest advertising agency in New Orleans. As the most qualified Google AdWords company in Louisiana, we’ve had the opportunity to bring aboard some of the best talent in the online marketing industry, and we are looking to expand our team!

    Currently seeking an Online Advertising Associate to join our nationally recognized search marketing team, we are accepting applications from those with experience in online display advertising planning, negotiating and buying.

    Have Paid Search Experience?

    If preparing, analyzing and managing paid online advertising campaigns sounds like your ideal work day, look no further. Our paid search team manages on average $112,000 per month in Google Adwords for PPC campaigns, including search and display campaigns for our direct clients and partners’ customers.

    Our PPC Team responsibilities include (but are not limited to):

    • Analyze performance data to optimize for campaign performance
    • Execute and analyze monthly online advertising paid search budgets and reports
    • Maintain constant communication with Online Advertising Supervisor on account performance
    • Collaborate with Account Management team to fully understand client goals for each campaign
    • Track online advertising best practices, bid management systems, keyword developments, and industry trends
    • Explore online advertising alternatives and be innovative in recommending campaign solutions
    • Leverage online ads management platforms to increase effectiveness of account

    The Search Influence Culture

    Screen Shot 2013-09-13 at 10.16.19 AM

    We’re a close-knit, tech-savvy office family, and we work to cultivate a positive environment that provides a sense of passion and teamwork to our everyday projects. With over 50 in-house employees, SI brings innovative and intelligent minds together under one roof to help small businesses grow online.

    Screen Shot 2013-09-13 at 10.13.42 AM

    We’re located on New Orleans’ bustling Oak Street, which proves convenient come lunchtime with dining options that include Tru Burger, Pho Bistreaux, Mellow Mushroom and of course Oak Wine Bar for those nights that deserve a glass of wine (or two).

    Think You Have What it Takes?

    Preferred Skills:

    • Time management
    • Deadline driven
    • Creative
    • Strong writing and editorial skills
    • Excellent communication and interpersonal skills; including phone and e-mail
    • Detail oriented and resourceful
    • Positive attitude / good sense of humor
    • Analytical skills
    • Ability to work independently

    You’ll Get First Look If You Have Any of These Qualifications:

    • Google AdWords Certified Individual (Search)
    • Google AdWords Certified Individual (Display)
    • Google Analytics Individual Qualification
    • Bing Ads Accredited Professional

    Are you Eligible?

    Requirements:

    • Bachelors Degree in Related Field of Study
    • An entrepreneurial mindset
    • Outgoing personality with great communications skills
    • Ability to demonstrate analytical skills, technical knowledge and attention to detail
    • Experience in online display advertising planning, negotiating and buying (including banner ads, rich media and more)

    Apply Today!

    Send your cover letter, resume, salary history (with proof of salary) and writing samples to [email protected]. No phone calls, walk-ins or hand-deliveries please.

  • Rising Tide VIII: A Conference on the Future of New Orleans

    Since its inception eight years ago,  Rising Tide has been one of the most exciting efforts to rally bloggers and new media experts around the cause of preserving and promoting the great city of New Orleans. With investigative journalism website The Lens as a sponsor and a roster of former speakers ranging from Treme creator David Simon to author John Barry and entertainer Harry Shearer, Rising Tide has become a yearly confluence of bloggers, supporters, and reformers of the Crescent City.

    Rising Tide   A Conference on the Future of New Orleans

    I have the honor of giving a presentation on the importance of online content at this year’s event, which will take place at Xavier University this Saturday, September 14.

    Lt. General Russel Honoré, that “John Wayne dude” that former New Orleans Mayor Ray Nagin famously praised for kicking the recovery efforts after Hurricane Katrina into high gear, will give the keynote address.

    Past years have approached the massive problems associated with rebuilding New Orleans in a variety of ways. From a humble beginning at the New Orleans Yacht Club in Mid City, Rising Tide has grown into a wide-ranging event, branching out far beyond the core group of bloggers that got the ball rolling on the first anniversary of Katrina in the summer of 2006.

    This year’s event promises to be one of the biggest and best yet. Tickets are on sale now, and you can register for the event here. Everything kicks off at 9 a.m. on September 14 at Xavier University.

    Come on out and join the ongoing discussion about how to keep New Orleans thriving for generations to come.

  • Team Building With the Development Department

    Spider Bat Monster FightOn the night of Monday, September 9th, the Search Influence Development Department had what turned out to be a truly exhilarating team-building experience. It helped us learn to work better together as a group and, through its recounting here, can hopefully help readers and colleagues get to know their fellow SI Developers a little better.

    NOTE: Everything that follows is absolutely true, with no usage of metaphor or hyperbole at any point.

    As you may or may not be aware, the city of New Orleans has a fundamental propensity toward unprecedented natural disasters, particularly during the summertime. So it came as little surprise that once again this August, we received word of a looming attack by a giant mutant spider/bat hybrid monster. This year’s monster was named Gerald by meteorologists and, after its formation by way of an unfortunate cooking accident in Honduras, forged a devastating path up through the Gulf of Mexico in late August. By the morning of September 9th, it became clear through both science stuff and the monster’s Twitter feed, that it would reach New Orleans by the next morning.

     

    Given Gerald’s evident intention to eat and party a lot, it was immediately clear to the SI Development team that this giant and clearly dangerous creature would be heading straight for the Riverbend area of New Orleans, because that’s how we do. Not wishing to frighten or alarm any of their innocent, loving coworkers, the Development team had to hash out their plan of combat in total silence and secrecy. In fact, the rest of the SI staff will likely have had no idea that any of this happened until reading this blog.

    The first thing the Developers knew they needed was time, because that’s what the star of a cheesy 90’s action movie would probably say in this situation. Fortunately, Developer Mattie Kenny is extremely active on the local music and cultural scene, always up on the latest action around town. Using her incomparable presence around the city combined with her acute social media skills, she began blasting Gerald with a wealth of event suggestions and hot spot recommendations in an effort to distract the monster from its primary goal of destroying and/or consuming everyone in the fair city of New Orleans.

    As Mattie worked her magic, resident Development team bassists and all around cranky music snobs Leigh Aucoin and David Fransen reached the natural conclusion that the one event no human or mutant in the world could ever turn down would be a rooftop one-on-one electric bass battle. Featuring themselves as the primary challengers, Leigh and David knew the monster would eventually find the opportunity to out-jam them on the roof of an abandoned warehouse building utterly irresistible. It was important, however, to schedule this competition the night before Gerald’s imminent destruction of the city and to make this impromptu bass-off appear as legitimate and official as possible.

    Enter one of the Search Influence Development team’s newer additions, WordPress Wizard Macario James. Mac was able to throw together an expertly designed 2013 Mutant Rooftop Bass-Off “OFFICIAL” site in practically no time. Mac configured the site to make use of easily editable home page widgets so that whenever Leigh and David decided to waste another 45 minutes agonizing over who would make up their list of most direct musical influences, either one of them could log in and add yet another obscure post-punk band to the needlessly lengthy list with ease.

    Crazy Justin's CorndogsAs soon as Mac had the site’s general functionality in place, the team realized that since Gerald was clearly in midflight but still tweeting, the monster was most likely to be viewing any site it visited on a mobile phone of some sort. Fortunately, SI Developer “Crazy” Justin Scott is an expert with responsive design techniques. Within mere hours, Justin had restyled Mac’s basic site so that all menus, links and the on-site sign-up form were all visible and properly sized for the spider/bat monster’s mobile phone (which they assumed had to be an Android, because monsters). Justin was also kind enough to grant sponsorship for the event through his alternate project Crazy Justin’s Corndog & Meatball Emporium, making for an irresistible competition grand prize of a specialty limited edition Mad Crazy Corndog.

    Orchestrating a masterful turn, Mattie began targeting the Bass-Off specifically in many of her online interactions with Gerald. By early afternoon on Monday, September 9th, the team was able to confirm that the monster appeared to be taking the bait.

    This kicked the Development team’s preemptive strike program into Phase 2. The plan at this point was to lure the creature into a position of exposure at a high altitude, whereupon it could be immobilized and ultimately destroyed. It appeared at this point that the team would have Gerald where they wanted him, but now they needed to work out how to freeze and then destroy him.

    In addition to his innumerable web development skills, Developer Andre Eble is an expert builder and woodworker in his spare time. Given his experience constructing shelving units and tables for use at home, it was only logical that Andre be called upon to build a giant stun gun capable of freezing a giant flying bat/spider monster in its place for exactly 5 minutes and 11 seconds on short notice. As Andre began to systematically reconstruct scrap metal and discarded plywood into a super-freeze raygun, Leigh and David began warming of for the evening’s bass-off.

    Understanding that there was no margin for error in timing and execution when it comes to killing giant monsters, Lead Developer Luke Ledet and Developer Evan Rinehart determined that it would be best to automate as much of the latter phase of this plan as possible. The conclusion of the bass battle would trigger the firing of Andre’s super stun gun, which would in turn send a signal to Developer Shane Kretzman, who had been placed in command of actually executing Gerald once he had been immobilized.

    No one else really understood what Luke and Evan did exactly, but they both put on rollerblades, typed really quickly, each hand on a different keyboard transmitting to 34 different monitors, each displaying a whole lot of numbers and things moving around all fast and weird while intensely pounding techno music played in the background. So obviously, everyone knew that whatever they were doing was going to work out in the end — against all odds — because that’s just how programming goes.

    As stupid as that sounds, it turned out to be true, since everything went exactly according to plan. Gerald showed up to the 2013 Mutant Rooftop Bass-Off with a cheesy, custom 5-string metal bass in tow, just as planned. Even though Leigh and David planned to lose the bass battle just to give Gerald a temporarily distracting sense of dominance and the illusion of victory, they were both pretty impressed with Gerald’s performance. Since he could fly, Gerald was able to do that hover-over-the-audience-and-headbang thing like Michael Anthony from Van Halen but without the complexities of a Jack Daniels-fueled pulley system, which is undeniably sweet.

    Anyway, as the monster was arrogantly preening and strutting after its bass battle victory, it, of course, took a bite out of its victory corndog. What it couldn’t have known was that Evan’s programming mastery had made him the first person in history to effectively hack a corndog. Gerald’s celebratory bite of a savory Crazy Justin’s Mad Crazy Corndog triggered Andre’s giant stun gun, freezing the monster in place.

    Meanwhile, Luke had configured the stun gun to not only hold its victim within its power for exactly 311 seconds, which was exactly the amount of time required for Shane to receive the expertly automated Code Amber alert sent via chat client. At this point, it was all up to Shane.

    Shane-on-dragonNow one thing many don’t know about Search Influence’s newest Development team member is that Shane owns 3 pet dragons. And his dragons aren’t cute Epcot Center dragons with paintbrushes and catchy tunes; they are giant, terrifying Manowar album cover dragons that breathe fire and can totally kill a giant mutant bat/spider monster with no difficulty whatsoever. Right on cue, Shane came swooping from the sky atop a giant dragon, which promptly torched Gerald and melted his stupid bass with its totally superfluous fifth string. After forming a circle and high-fiving each other in slow motion while that Simple Minds song played over speakers no one was ever able to locate, the Development team went and ate a lot of pizza together, as coworkers do.

    This potentially difficult situation for the Search Influence Development Department couldn’t have gone more smoothly, and it proved to be an invaluable team-building exercise for everyone involved. Every company has its own particular approach to team building, but if your company has the opportunity to defend its home city from a giant mutant bat/spider monster attack, I know 9 members of the SI team who would strongly suggest you take it!

  • Making a Hobby into a Business

    A hobby game store, or as many call it the Friendly Local Gaming Store (FLGS) represents a kind of niche business that by its nature needs to be brick and mortar. Part retail hodgepodge, part gathering space, the FLGS must live up to all parts of its name. This applies to both business practices as well as marketing.

    by Jorge Leal

    Being friendly seems like a simple concept, but ensuring that each customer or potential customer feels comfortable in your store is essential to any FLGS. Many visitors often feel intimidated by more dedicated or experienced hobby gamers, and often miss out on amazing board game experiences. Proper social media targeting of these casual players can inject necessary growth and revenue into an FLGS. Plus, casual explanation of modern games can generate real interest in a new customer.

    Make sure that your community knows where you are and what you do. Direct mail flyers may seem old-school but they can be a great way to inform the kind of repeat and local customers you need.

    Remember that you are selling games, as well as the gaming experience. Having a place for customers to play different games allows for exposure to new audiences. I started playing Magic the Gathering because of seeing it at a local comic/slash game store.

    by Sara Reid

    Finally, remember you are a store. Find a way to capitalize on each type of customer in a way that makes them feel welcome and satisfied. Be both a friendly and open face for new players and a knowledgeable guide for veterans. Plus, try hosting pay to play leagues and tournaments in shop to monetize that display area on nights and weekends. And, as any repeat customer of a FLGS knows, snacks and drinks are a must for long gaming sessions and can help pad thin sales margins.