Tag: social media marketing

  • Top 10 Search Influence Social Media Blogs of 2016

    Everyone loves a good countdown list to finish up the year. We’ve had a lot to be proud of at Search Influence. Get cozy and check out our top 10 social media blogs from 2016!

    Photo Of Andy Dwyer With Surprise Face - Search Influence

    #1. What Happened to Facebook’s 20% Text Grid Tool?

    Originally published in March, this post is still holding on to its ranking as one of our most popular blogs ever! Learn how Facebook’s change to their text grid tool could affect the reach of your business’s ad campaign.

    #2. A Dentist’s Guide for Choosing Target Audiences on Facebook

    Facebook offers many different targeting options for campaigns. Did you know that one targeting parameter includes photo uploaders—Facebook users who have posted more than 50 photos in the last month? What better audience for a dentist to target than users making sure their pearly whites are perfect for their selfies?

    Photo Of Women Taking Selfies - Search Influence

    #3. Should You Be Using Google’s URL Shortener in Your Social Media Campaigns?

    This post from Shane Kretzmann continues to be one of our more popular blogs. He covers the benefits of using Google as your URL shortening service, like proper redirects and analytics data.

    #4. These 10 Expert Tips Will Drive Traffic to Your Business’s Website

    From schema markup to video syndication to press release publication, this post shares 10 valuable tips to help you increase your site’s traffic in no time.

    #5. Should Each Franchise Location Have a Separate Facebook Page?

    According to a study performed by Hubspot, 95% of Millennials expect brands to have a Facebook presence! Learn about questions a franchise should consider before deciding on its Facebook strategy, like varying components based on location, whether or not the majority of your consumers are on Facebook, and company culture.

    #6. Learn How to Create a Snapchat On-Demand Geofilter to Boost Your Next Event

    Back in February, Snapchat announced that users could create On-Demand Geofilters for any event for a fee as low as $5. This post covers the simple process of designing and setting up the filter for your next event or party.

    #7. 4 Tips to Start Your Black Friday Social Media Strategy

    These social media strategy tips can help businesses boost online and in-store sales all year long as well as during Black Friday. Check out some of the advice, like knowing when to start your messaging (hint: earlier is always better).

    Photo Of Pam Saying Nice - Search Influence

    #8. Why Social Media is Critical for the Growth of Your Business

    More small businesses are investing in social media, and for good reason—their customers are already savvy users. This interesting post covers topics like knowing exactly when to post. Thursdays and Fridays from 1 p.m.–4 p.m. result in 18% higher engagement!

    #9. 5 Medical Practices Effectively Using Instagram

    Doctors: is your social media strategy healthy? These 5 medical practices have been using Instagram to generate more traffic to their site and stimulate user engagement. Instagram is on the rise—users are nearly 60 times more likely to share an image than those on Facebook.

    Photo Of Star Wars - Search Influence

    #10. 5 Things Healthcare Professionals Should Never Post on Social Media

    New to social media at your practice? This post from February covers pitfalls to avoid, like doctor-patient confidentiality, misleading information, and the all-too-common Facebook rant or complaint.

  • 4 Tips to Start Your Black Friday Social Media Strategy

    With the holiday season approaching quickly, many businesses are beginning to plan out how they will boost their sales during this peak season. For some, this all starts with a Black Friday marketing strategy.

    Black-Friday shopper

    Black Friday

    Black Friday is the day after Thanksgiving, and it is considered one of the most profitable shopping holidays in the United States, as well as my favorite shopping day of the year. According to Adobe, in 2015, Black Friday generated 2.72 billion dollars in sales. Businesses are turning to social media to generate brand awareness and boost sales. They are targeting related profiles and customers that often follow the same brands as their friends.

    Utilizing Social Media for Black Friday

    social-media-marketing-image
    Source: http://danielbussius.com/wp-content/uploads/2016/10/social-media-marketing-image.png

    The majority of businesses, whether they are looking to boost online or in-store sales, will leverage social media messaging in their marketing “master plan.” The following social media tips could help your business stand out amongst other retailers when you begin your Black Friday social media strategy.

    1: Start Your Messaging Early, But Not Too Early

    Buyers have a tendency to plan out their purchases before Black Friday. Businesses that wait until Black Friday to post their messaging are not taking full advantage of making their shoppers aware of their sales in advance. However, the exact timing and positioning of your messaging will be unique to your business and industry. It is a good idea to look back in your analytics from last year to see when user engagement started to increase and decrease.

    2: Know Your Demographic Per Social Platform

    Tailor your social media content per platform based on the audience and demographics you target on each. You can promote the same discounts or promotions, but you will have the ability to reach different audiences by your messaging on several channels. Posting shareable content that audiences are engaged in is a great way to also boost your social media followers. It’s a win-win.

    3: Learn From Your Competitors

    When creating a social media strategy, it is extremely helpful to compare your past social media campaigns’ successes and misses. However, it is just as important to also analyze your competitors’ past campaigns to see what was successful and not so successful to get a good baseline for your upcoming campaign. You can learn from their past mistakes and also identify best practices for your industry.

    4: Engage Consumers That Promote Your Brand

    Many businesses can host contests or post engaging graphics on their channels that make current fans more inclined to “share.” When current fans share a post, their friends can see it. This can then boost the business’s social following and potentially engage new viewers to visit the page for more information. For example, running a Black Friday contest or promotion encouraging fans to share certain posts can boost your chance of gaining new fans during your sale. There are other great ways businesses can engage current fans to help promote Black Friday sales.

    Social media isn’t the only tool businesses can use to promote offers and discounts this Black Friday, but these are platforms consumers look to in my opinion. Businesses that take advantage of preplanning and preparing social media strategies will most likely boost sales during the shopping weekend.

    What social media strategies are you using to promote your Black Friday sales?

  • A Day in the Life of an Account Manager at Search Influence

    Twitter Takeover Presley Broulliette

    With all of the great positions available at Search Influence, it’s easy to wonder what each department or each position does every day. Earlier this week, I took to Search Influence’s Twitter to break down what my day-to-day as an Account Manager looks like. Though each day is different, they all share a common theme: client communication, meetings, and managing my team.

    Responding to Client Questions

    Mornings always consist of answering emails. Each person on the Account Management team has clients from across all industries and locations, all of which communicate with us primarily through email and phone. I like to take the mornings to open up all emails, check for emergencies, and answer any questions our clients may have. It’s great to know that our clients are getting reliable customer service, as we strive to answer all requests within a 24-hour span.

    Search_Influence_Jobs Tweets

    One of my favorite aspects of being an Account Manager is getting to work with clients from all industries. On a daily basis, I talk to everyone from a plastic surgeon to a mortuary cooler provider! Our client rapport is incredibly diverse.

    Our Morning Whiteboard Meetings

    Every morning at 9:30, the entire Account Management Team meets by our whiteboard to go over metrics and tasks for the day. We also use this time for giving other members of the team “kudos” for being CHARGED.

    Paid Search Meeting

    On Tuesdays, members from all departments meet to talk about our paid search, or PPC, clients. This meeting is a great way to discuss successes as well as potential roadblocks in our campaigns.

    Paid Search Meeting Search Influence

    Managing Your Team: Weekly 1-on-1 Meetings

    The biggest difference when you are promoted from an only client-facing position to a management position is managing your team. One of the best things about being in a management position at Search Influence is being able to work closely with my team and watch their careers grow.

    In order to stay up-to-date with my team, their clients and any questions they have, we have weekly 1-on-1 meetings. This hour-long meeting is a dedicated time for my team to ask any client or career-related questions, as well as a time for me to follow up with any projects that are pending or in progress. This time isn’t specific to the Account Management position either—all departments at Search Influence have these dedicated 1-on-1 times!

    Other management duties consist of leading employee reviews at the 6-month and annual mark and reviewing my team’s tasks/projects.

    Wrapping Up Big Projects

    Search_Influence_Jobs Tweets

    After lunch, I typically dedicate my time to working on big projects. These can be client-related, internal, or team-related. I’m most productive in the afternoon, so this is the time that works best for me, but it’s different for all members of the Account Management team.

    Search_Influence_Jobs Tweets

    The project that I am most recently working on consists of revamping the presentation deck that we use when we kick off a new client. It was a great opportunity, and I’m so excited to see this project through!

    My Account Management Career

    Search Influence has been a great career experience so far within my almost three years here. Because I was hired fresh out of college (Geaux LSU!), I’ve worked my way up from Junior Account Associate to the management position I hold now. I’m thankful for the opportunity I’ve been given and would encourage anyone looking for a client-facing role to apply!

  • The Importance of Content Marketing to Your SEO Strategy

    content-marketing-is-important-for-SEO image

    A few weeks ago, I wrote about the basics of link building and how content is crucial to any editorial link building strategy. Today, I want to talk about exactly why it’s so important and what you can do to start writing great content, not only for SEO, but also for your overall content marketing strategy.

    What Is Content Marketing?

    Content marketing is the strategic creation, distribution, and promotion of content to generate leads, sales, and brand awareness. This could be anything from a social media post or a webpage to a regularly updated blog or news section of your website.

    Really it applies to any piece of content that a consumer could see.

    Content for SEO

    That’s why, when it comes to SEO, content is one of the most important factors in search engine algorithms and the basis for multiple other factors that affect search visibility and traffic. It is also why SEO factors into your content marketing strategy.

    Did you know:
    – 75% of consumers use search engines regularly when doing product/service research (CMI)

    – 60% of consumers purchase a product/service based on that research (UpScribed)

    Well, search engines like Google do. That’s why they include specific guidelines for creating content:

    screen-shot-2016-10-11-at-1-40-40-pm

    Because content is the foundation of the consumer experience, search engines have placed a premium on its value as a ranking factor.

    Consumer-Focused Content

    Like any foundation, you need to build upon your website’s existing content to really reap the benefits. More valuable content equals more visibility and more links. It’s not enough just to have a website with good content. You need to keep creating more new and germane content to maintain your relevance in the eyes of search engines and to continuously provide opportunities for references, backlinks, and lead generation.

    Did you know:
    – 86% of consumers stated that using a search engine allowed them to learn something new or important that helped them increase their knowledge. (Pew Research Center)

    – 95% of B2B buyers are willing to consider vendor-related content as trustworthy. (Curata)

    – Businesses with websites of 401–1000 pages get 6x more leads than those with 51–100 pages. (Hubspot)

    It all loops back to user experience. Search engine algorithms are developing to incorporate user experience as a ranking factor.

    Content Creation Strategies

    So, how can you create a content marketing strategy with search engines in mind?

    1. Create custom topical content. One of the major rules in SEO is to avoid duplicate content, so let’s start there. Your content should be completely unique and each page should have one main topic or focus, ideally centering on something potential customers would search.
    2. Utilize titles and headings. By organizing your content with descriptive titles and headings that focus on the topic you’ve picked, you’re more clearly indicating to search engines and users what the page is about.
    3. Reference products and services by name. Don’t skirt around the subject with euphemisms and colorful language. While advanced, search algorithms aren’t the best at gleaning information that’s not explicitly stated.
    4. Create new pages. Like I said before, each page should have a topic of its own so if there’s something you want to talk about, make a new page or post for it. Locations, products, and services are all examples of things that warrant their own pages, as long as there’s enough to say about them.
    5. Which leads me to my last tip: Fill up your pages. If you can’t come up with at least 300-ish words on a subject, it probably doesn’t actually deserve its own page.

    Did you know:
    – The average length for content ranking in the top 10 results of Google is at least 2000 words. (Quicksprout)

    Just remember, search engines are ever-developing to match user intent. So, when in doubt, write for your potential customers and make sure your content is reaching them.

    Image Sources:
    Image 1 (Keyboard Graphic): Google Photos
    Image 2 (Screenshot): Google Support
    Image 3 (Office Space Meme): Relatably

     

  • #NOLATech Week 2016: How To Drive More Traffic To Your Site

    In conjunction with NOLATech Week 2016, Search Influence hosted a workshop to help support small businesses in their online marketing efforts. Paula Keller and Mary Silva presented on how to boost your local search rankings and ways to drive traffic to your website respectively.  

    Paula Keller’s “How To Boost Your Local Search Rankings”

    Paula’s “How To Boost Your Local Search Rankings” presentation took the audience through what types of businesses benefit from local SEO efforts. It also detailed the different types of Google My Business pages and how to use them. With the insight from Paula’s presentation, business owners can better understand how to optimize their business both onsite and offsite to gain better local search rankings.

    search-influence-university-how-to-boost-your-local-rankings-10-11-2016

     

    Mary Silva’s “10 Ideas To Drive Traffic To Your Website”

    Mary’s “10 Ideas To Drive Traffic To Your Website” presentation tackled concepts that influence your site’s user experience and actionable ways to help improve traffic to your site. It covered topics ranging from highly technical concepts like Schema markup and Google Search Console Analysis to less laborious efforts like directory and authoritative link earning. She explained how to use Schema.org rich snippets to create more engaging search results for your website on Google. Her presentation also went into detail on how to use social media efforts effectively to not only post but also promote engaging content like infographics. “Think of your online marketing efforts as a service,” said Mary, Internet Marketing Team Lead at Search Influence. “We know our users, and we’re getting them closer to their end goal faster. Make your overall goal to give users a cleaner, better experience and make users lives easier. ”

    search-influence-university-10-ideas-to-drive-traffic-to-your-website-5-26-2016

    In utilizing some of the tips and tools explained in these two presentations, guests could help increase their business’s online success in many ways including, but not limited to, improved visibility in local search results and increased traffic to their sites.

    For more information on the event, visit townsend.bunksite.com/ or contact the office directly at 504-208-3900 or Search Influence, 935 Gravier St #1300, New Orleans, La. 70112.

     

  • Here Are Our Top 5 Blogs From September

    Another month, another top five blogs from Search Influence! All of these posts are chock-full of information that will help you keep your website in tip-top shape and give you some insight into life at Search Influence. Subscribe to our blog to stay up to date on what’s going on in the world of SEO and Search Influence.

    #5: How Google Possum Has Affected 3 Pack: A Before and After Review

    Google’s newest update has had some drastic effects on the search results 3 pack. Amy Arnold gives us the lowdown on some listings that are pretending to be dead.

    Google Possum Update

    Look at that beautiful Google update devouring those listings.

    #4: What Happened to Facebook’s 20% Text Grid Tool?

    Michelle Neuhoff Boyd is back at it again this month and refuses to leave the top five standings. Whether you’re a Facebook fiend or a business taking advantage of the social platform, this blog entry has mountains of information about the inner workings of the Social Media giant.

    #3: Happy Working Parents Day: 10 Influencers on Lessons From Their Working Parents

    To celebrate National Working Parent’s Day, Mary Silva whipped up a heartfelt blog post complete with written and video interviews of some of our employees. Tears may be shed by the time you reach the end of the video, so be sure to have that tissue box ready.

    Kid nodding head

    #2: Search Influence Adds 3 New Hires in August

    Search Influence added three more employees in August and a lot of people were interested. Learn more about our new team members in this post compiled by Melissa Verzwyvelt.

    #1: Barnacle SEO – Local Search Engine Optimization for the Sam’s Club Crowd

    Last but not least, Mr. Barnacle SEO himself, Will Scott, saw a massive resurgence in popularity of his blog where he coined the industry changing term. Take a gander at this super informative blog.

    While you’re at it, follow our blog to get the latest updates from Search Influence.

  • Like Our Facebook Page and Help a Worthy Cause

    Here’s Your Chance to Help a Worthy Cause

    For the fourth straight year, Search Influence is proud to be promoting breast cancer awareness through a unique initiative it calls “Likes for Lives.” The ask is simple: for each new “like” the Search Influence Facebook page receives between October 1 and 31, the company will donate $1.00 to the Breastoration Fund. Created by three breast cancer survivors, Breastoration provides educational resources and financial assistance to women seeking breast reconstruction after breast cancer.

    Likes for Lives Gif

    Search Influence offers the “Likes for Lives” program to its clients and partners, including elective surgery practices that wish to increase awareness of their services and commitment to the cause. In an early example, in 2011, Search Influence client Donaldson Plastic Surgery gained 332 fans during the month of October to support its charity of choice, the Stefanie Spielman Fund in Ohio. The practice rounded up its donation, giving the breast cancer research fund $500.

    “We saw the program succeed with our clients, so we thought it was appropriate to implement it ourselves and raise some money for a good cause,” Search Influence CEO Will Scott said. “Since we are a primarily female organization, including some women who have been touched by breast cancer in their families, the Breastoration Fund’s mission resonates with us.” Since 2013, Search Influence has donated $5,000 to help fight breast cancer.

    Search Influence Likes for Lives campaign image

    This year, the goal is 700 new likes. To kick off the “Likes for Lives” campaign and to increase awareness of breast cancer, team members wore pink today. We encourage other NOLA tech companies to do the same.

    Search Influencers wear pink for Likes for Lives campaign

    So what are you waiting for? Like the Search Influence Facebook page. Share it with your friends and family, and ask them to like it, too. Let’s exceed the goal this year!

  • Here’s an Idea to Increase Your Facebook Following This October

    With 58% of Americans now on Facebook, it’s now more important than ever to make sure your customers — and those potential ones — LIKE your business’s Facebook page. But let’s face it, sometimes it is hard to convince your targeted audience to press that little LIKE button. But, we have a plan.

    Likes for Lives

    Introducing LIKES FOR LIVES.

    Likes for Lives Gif

    What Is Likes for Lives?

    Just in time for October’s Breast Cancer Awareness Month, Likes for Lives is a Facebook fan-building initiative that encourages your targeted audiences to “like” your Facebook page. They simply like your page, and in exchange, your business makes a $1 donation to your choice of breast cancer awareness/research non-profit organizations.

    Likes for Lives Works. Here’s 3088 Reasons.

    In October 2013, Search Influence launched our own Likes for Lives campaign. We wanted to increase the number of people who liked our Facebook page and pledged $1 for each new like. We designed a special cover photo for our Facebook page that told people what we were doing:Likes for Lives Facebook Cover Image

    We also launched a paid ad campaign on Facebook, targeting business owners who didn’t already like our page, who lived in the United States, with interests specific to industries we have done work. Here is an example of the ad we did (the arrow pointed directly to the LIKE button on our page):

    Likes for Lives Ad

    The results? In just one month, we earned 3,088 new followers, and we decided to donate $5,000 to The Breastoration Fund. Now that’s a true win/win.

    Since 2013, many of our clients have also incorporated Likes for Lives into their October marketing plans, many with similar results. They increased their Facebook following and were happy to donate to their own local breast cancer research/treatment non-profits.

    Are you interested in learning more about this program? Contact us today to get started.

  • Happy Working Parents Day: 10 Influencers On Lessons From Their Working Parents

    As someone who grew up with working parents, I learned a lot through my parents’ experiences.

    My dad was the “troubleshooter” at the automated and environmental control systems company he worked for. So, his ability to solve problems at work and around the house was something I learned. He always approached things with a can-do attitude and would just sit down and get what needed to be done, done. I’m definitely a problem solver at work, and I love to empower my team members to solve problems they encounter, too.

    My mom was a VP of a publishing company. While I can’t think of anything that sticks out that I learned from her growing up, other than a general hardworking attitude, she’s been an invaluable resource to me for general work best practices and how to do well in interviews in the past. I’ve also gotten a lot of management tips from her as I’ve grown in my career.

    So, in honor of Working Parents Day on September 16th, I sat down with 10 of my fellow influencers across our company to find out more about their experiences having working parents growing up. Here’s what they had to say.

    [youtube https://www.youtube.com/watch?v=NRGR-owCFm4&w=640&h=360]

    Gabrielle Benedetto - Search Influence

    Gabrielle Benedetto, Partner Relationship Manager

    Parent(s) And Their Jobs:
    Susan Benedetto – High school English teacher and Teach For America mentor turned Librarian who is now back in the classroom teaching high school English!
    Tim Benedetto – Self-employed contractor

    A Memorable Experience Visiting Your Parent(s) On The Job:
    Visiting my dad on the job usually meant I was sick.

    Since my dad was self-employed, it was easier for him to leave work and pick us up from school when we weren’t feeling well. But, instead of going home, we would go on the job with him. He would make a little bed for us by flipping over two 5 gallon mineral spirits buckets, laying a piece of plywood on top, and covering us with a paint splattered drop cloth for a blanket.

    Depending on how bad you felt, you would be asked to pick up a piece of sandpaper or a caulk tube. The smell of fresh paint still reminds me of a sick day. I would complain, but in that moment, I was being taught work ethic.

    What Having A Working Parent Taught You:
    After being on her feet and teaching hormonal teenagers for 8 hours, Mom would come home and cook a full course meal for us. Dinner was on the table every single night at 7. We would sit and eat as a family every night and homework was never an excuse to skip. After dinner, we would clear the table and Mom would sit right back down and start grading papers and preparing for the next day’s lesson plan.

    While she did bring work home, like many working parents, I think one of her favorite parts of the day was cooking and serving dinner for her family. For just a few hours she was Mom and not “Mrs. Benedetto.” Seeing her work all day long, and then come home to transform into a different role, was pure dedication. She taught me how to balance work and family, which may be one of the hardest tasks any working parent faces, but she made it look easy—even though I know it wasn’t.

    Memorable Advice From Your Parent(s):
    “Work as if you are being filmed and speak as if you are being recorded” Meaning—don’t do or say anything you wouldn’t want anyone to see or hear. It sounds a little mafiosa… but it stuck with me!

    Michelle Boyd - Search Influence

    Michelle Boyd, Internet Marketing Team Lead

    Parent(s) And Their Jobs:
    Cyndi – Store Manager for Kroger
    Carl – Worked for the state as the Director of Budget

    A Memorable Experience Visiting Your Parent(s) On The Job:
    I remember one time when the power went out from a snowstorm during the holidays. We all went as a family to check on the freezers and coolers at the store. At the time, I thought it was crazy that my mom had to worry about that kind of stuff when she wasn’t even working. Even at an early age, through her actions, my mom taught me that your individual success is directly dependent upon the success of the company you work for.

    What Having A Working Parent Taught You:
    Many people tell you not to bring your work home with you. What my parents taught me was the exact opposite. It is important to have a good work/life balance, and oftentimes, these two things will intermingle. What’s more important is to strive to do your best every day, learn from your mistakes, and celebrate your successes.

    Memorable Advice From Your Parent(s):
    My parents told me to hire people whose creativity and ingenuity exceed my own. They said I should want to work with people who will challenge me to be better and who will help the company to succeed, and therefore, help me succeed.

    Stephanie Burnison - Search Influence

    Stephanie Burnison, Account Associate

    Parent(s) And Their Jobs:
    Debbie Alexanian – Clinical Neuropsychologist
    Gary Burnison – CEO Korn/Ferry International

    A Memorable Experience Visiting Your Parent(s) On The Job:
    I used to visit my dad’s office a lot out in LA—it was so cool to see how everyone interacted with him, and also to see him in that light versus how I saw him every day: the swim-trunk-wearing, chill Southern California dude I knew him to be.

    What Having A Working Parent Taught You:
    It taught me to be independent, confident, determined, a hard worker, a fast learner, and to not accept failure.

    Memorable Advice From Your Parent(s):
    Attitude is Altitude.

    Courtney Cummins - Search Influence

    Courtney Cummins, Senior Quality Assurance Analyst

    Parent(s) And Their Jobs:
    Jack – Distribution Manager for a grocery store and later for Revlon
    Catherine Cummins – Security Guard for a distribution store

    A Memorable Experience Visiting Your Parent(s) On The Job:
    I remember being about eight years old and going into work with my dad on a Saturday morning. I was so excited that I even picked out what I was going to wear the night before (It was a basketball jumpsuit. It wasn’t great.). He worked at a distribution warehouse and I remember him giving me some product transportation logs to highlight. It was probably just busy work, but at the time, it felt like the greatest responsibility in the world.

    What Having A Working Parent Taught You:
    One of the biggest lessons I learned growing up with working parents was the importance of having a strong work ethic. It isn’t enough just to have a job and show up for it. They stressed the importance of giving your best to everything you do in life, and how determination and perseverance can go a long way.

    Memorable Advice From Your Parent(s):
    I can’t remember an exact piece of advice my parents gave to me when I started working; there was just an understanding of “you have a job that you are physically and mentally able to perform, so make sure you do so to the best of your ability.”

    Ryan Eugene - Search Influence

    Ryan Eugene, Senior Account Associate

    Parent(s) And Their Jobs:
    Jennifer – Specialty Sales Manager at a natural gas company
    Ronald – A contractor for Verizon

    A Memorable Experience Visiting Your Parent(s) On The Job:
    I visited my mother at work a few times, and it was great to see her with a high position in the company and see her co-workers’ respect for her.

    What Having A Working Parent Taught You:
    Work ethic and the importance of being prompt.

    Memorable Advice From Your Parent(s):
    Be prompt and don’t be afraid to ask questions.

    Kayla Fletcher - Search Influence

    Kayla Fletcher, Junior Internet Marketing Assistant

    Parent(s) And Their Jobs:
    My dad owned a computer company, and my mom worked with my dad and she was a paralegal for some time. (I don’t remember her being a paralegal because I was too young because she ended up working with my dad full-time). Fun fact: my dad used to be a DJ, then technology started to take off and he became interested in that as well.

    A Memorable Experience Visiting Your Parent(s) On The Job:
    I went to their office building sometimes. I used to sit at another desk while my dad worked. I don’t remember much because that was long ago, and when I got to middle school, I didn’t go to the office much.

    What Having A Working Parent Taught You:
    My parents stressed the value of saving and investing, whether it was investing in stocks or renting out property. Even though my parents talked about saving a lot, they also think it’s best to spend money on things you really want. Whether it’s luxury items or a new home that’s more convenient for everyone. However, they don’t think it’s best to splurge a lot. They also stressed about doing something that you love. People always find it surprising when I tell them that my parents fully support me with writing. My parents never told me anything negative about it, or told me to pick another major/career because “you can’t make money being a writer.”

    Memorable Advice From Your Parent(s):
    My parents told me (and my older sister) that even though you got the job you wanted, you still have to work hard. You should set goals for yourself, always be on top of things, and never talk negatively about anyone who you are working with to another person.

    Angie Hernandez - Search Influence

    Angie Hernandez, Junior Bilingual Internet Marketing Associate

    Parent(s) And Their Jobs:
    Martha Hernandez – Personal Banker
    Islaal Hernandez – Body Shop Mechanic

    A Memorable Experience Visiting Your Parent(s) On The Job:
    I remember one time being sick on a field trip and my mom needed to pick me up. There was no one to take care of me so she brought me to work. I laid down on my mat under her teller stand. I just remember seeing how dedicated and precise she was in handling money. Every now and then I’d gently kick her to remind her I was down there, and she’d break her concentration to give me a smile and an “I know you are still down there” face.

    What Having A Working Parent Taught You:
    I have nothing but the utmost admiration for my mom. It’s incredible to see, even to this day, how she works hard and still comes home to be a mother and wife. She is a boss. And I’ve seen my father do what it takes to work, even if that means being treated unfairly as an immigrant. My dad’s job is physically demanding, but he never gives up. He’s the “work hard, play hard” type, which I think is cool. He looks like a GQ model on the weekends; you’d never think he is a grease monkey during the week.

    Memorable Advice From Your Parent(s):
    My mom has always told me to never give up, even if everything seems hard at first. Because of her, I’ve never given up on any challenge that was placed before me.

    Serena Hirasawa - Search Influence

    Serena Hirasawa, Senior Account Associate

    Parent(s) And Their Jobs:
    Mom – Special Education Teaching Assistant
    Dad – Chef

    A Memorable Experience Visiting Your Parent(s) On The Job:
    My dad worked as a sous chef at a country club until I was about 10 years old. I remember going with him and my younger sister to visit the property on many occasions, and he would show us around to all of his coworkers. We were really adorable back then, so we would always get little gifts from people. My favorite person was the groundskeeper, who would find pretty and/or shiny rocks for us and we would get so excited to see what he would bring. I also loved being able to visit where my dad worked and see the food that he got to make every day for the guests.

    What Having A Working Parent Taught You:
    It taught me about discipline, but also about balance. When my dad was a chef at the country club, he would work lots of long hours and weekends, due to the food industry. But he always managed to be available for my childhood memories—things like my softball games and school picnics. He worked really hard to provide for us, which sometimes meant making sacrifices, but he always made time for us when we needed him and he was home every night to say goodnight.

    It also taught me about being challenged. My mom worked in special education, which can be very taxing on people. Every day is something different because you are working with children who have learning disabilities and other difficulties. Her job was a challenge every day, but not in a bad way, because she was constantly learning something new about herself or her students. Sometimes, you just can’t plan how your day is going to go and you have to step up to the challenge.

    Andrew Jones - Search Influence

    Andrew Jones, Junior Editorial Internet Marketing Associate

    Parent(s) And Their Jobs:
    My mom (Ann) worked for Delta Airlines until I was about 4 years old, then retired to take care of my two brothers and me.
    My dad (Greg) is an attorney and retired from his firm a couple of years ago. He is now a Dean of Business at Troy University in Alabama.

    A Memorable Experience Visiting Your Parent(s) On The Job:
    Since my mom worked for Delta, it meant my family got to travel a lot for free. Believe it or not, one of my earliest memories is sitting in a chair in First Class, apparently on the way to Oahu. My feet didn’t even reach the end of the chair. I’m sure that was a great flight for everyone else who got to share First Class with a clearly spoiled baby.

    What Having A Working Parent Taught You:
    Both of my parents were very successful in their careers, and enjoyed their work, but they never let their careers define them. As a kid, when my dad would get home at the end of the day, we talked about sports, history, politics—anything but work. In my opinion, they found a healthy balance between work and life.

    Memorable Advice From Your Parent(s):
    Working hard and always treating people like people are two bits of guidance that I have certainly tried to carry over into my professional life. It sounds corny, but my parents were pretty big on the Golden Rule. My dad, for example, lobbied the City of Mobile pretty hard when they tried to move a local homeless shelter out of the downtown area because it discouraged tourism and was “unsightly.” He wasn’t very popular with some of the society folks in Mobile, but he wore that as a badge of honor.

    Paulina Rodriguez - Search Influence

    Paulina Rodriguez, Web Developer

    Parent(s) And Their Jobs:
    Jesus Rodriguez and Juana Rodriguez

    What Having A Working Parent Taught You:
    Both my parents moved to California from a small town in Mexico. My father attempted many times to work in farms in California and kept getting deported. But he wanted a better life for his 6 children so he kept trying. Eventually, he got a job cleaning and cooking for a hospital in California. When he was able to save up some money, he brought my mom and my brothers and sisters to America. Alone in a new country where they didn’t know the language, both my parents enrolled my brothers and sisters in school, and my mom found a job cleaning houses. Eventually, the rest of us were born and both my mom and dad worked. The drive and bravery of my parents to go into the unknown and raise a family has always pushed me to better myself. Their honesty and hard work drive my work ethic. Their relentlessness pushes me to take on any challenge. I know that things do not come easily, but with hard work and dedication I can work towards any goal. Their sacrifice has shown me that anything is possible.

    Memorable Advice From Your Parent(s):
    My parents would always say to work hard. Be presentable and respectful. Always be early and prepared. Save your money.

    It certainly goes without saying that parents have a great influence on their children and sharing the experience of worklife and responsibility only make the impact greater. What has your family taught you about the working world?

  • Don’t Feed the Trolls: A Crash Course in Dealing With Twitter Trolls

    Beware of Twitter Trolls

    Beware of Trolls

    Bridges, the mountains of Skyrim, and Twitter. What do these places all have in common? You have a chance of running across a troll that can ruin more than just your day. Bridge trolls aren’t much of an issue since human society has pushed them into barren lands where we’ll never see them again. If you happen to visit Skyrim, you’re sure to have learned how to cast at least one fire spell that can dispatch a troll with haste. If you’re on Twitter, you must adapt to conquer these trolls. They’re smart, resourceful, crude, arrogant, and once they lock in on a target, they won’t stop until it’s gone. It takes one to know one, so I will take it upon myself, a self-admitted troll, to help you identify and eradicate trolls that are attacking you.

    Don't Feed the Trolls: A Crash Course in Dealing With Twitter Trolls Image 2

    What’s a Twitter Troll?

    A Twitter Troll, or an Internet Troll in general, is someone who uses the magic of the internet to sew seeds of hatred wherever and whenever they can. No one really knows how it starts, but once it does, it can be very difficult to stop. Unfortunately, Twitter is infamous for being very lax when it comes to individuals spewing hatred, so oftentimes, you will be left alone and cold to deal with them.

    How to Combat a Twitter Troll

    In my opinion, Twitter doesn’t offer up enough support to deal with toxic entities that troll your business online. Luckily, they don’t have to. Trolls are very predictable, which means dealing with them can be a cinch if you know what you’re doing. Here are some guidelines to follow when engaging in combat:

    1: DON’T FEED THE TROLLS!

    I swear on everything I hold dear, feeding the trolls will tarnish your image and make you appear just as immature as they are. This, of course, will end negatively for you and your business. Feeding trolls refers to responding to them in a negative fashion. This only fuels their ego and will make them continue to troll you. It may be tempting to be rash since they will likely come at you in a very aggressive, abrasive, crude, and rude manner, but I assure you that will only lead to them setting up shop in your mentions for the Twittersphere to see.

    2: Develop an Action Plan

    As I mentioned earlier, trolls are very predictable in their attacks. Though they are difficult to deal with, the predictability of their actions and responses makes a premade action plan with some flexibility your best friend. Having some example responses for your social media manager to use is a good way to defeat trolls before they have a chance to really get rolling.

    3: Limit the Number of Responses

    A hard limit on the number of responses given to trolls is a necessity. A constant back and forth will only fuel their strength and eventually drive you away from the realm of logic and reason. Continuing to engage in their toxic conversation will only succeed in eroding your own mental constitution to the point where your responses look as trivial and childish as the troll’s responses.

    4: Don’t Give Them a Platform

    In May of this year, a three-year-old boy fell into the gorilla enclosure of the Cincinnati Zoo. He was confronted by a 17-year-old lowland gorilla named Harambe. Zookeepers were forced to kill the gorilla in an attempt to prevent him from injuring the boy. People were upset; Twitter was furious. Of course, heavy-hearted memes were shared, but eventually the pro-Harambe side devolved into an expletive-laced hashtag that was used in response to almost every tweet they sent out. All memes eventually die, but during an interview with the Associate Press, the Cincinnati Zoo director stated that, “We are not amused by the memes, petitions, and signs about Harambe.” This reignited the trolls with such a fierce intensity that they were forced to temporarily shut down their Twitter account. It takes more finesse than just saying, “stop” to truly shut down a troll.

    5: Don’t Ignore Them

    Possibly worse than telling a troll to “stop” is to not say anything at all. This will more than likely make them extremely volatile and cause them to find a new home inside of your mentions. Also, ignoring a troll allows them to spam you however they seem fit and provides no deterrent since they aren’t being addressed. Confronting them in a professional manner shows them that you don’t tolerate those actions and helps to deter other trolls from setting their sights on your business.

    6: Know the Difference Between a Troll and a Customer

    Sometimes, a troll isn’t a troll at all. The anonymity of the internet is known for adding otherwise absent machismo to some people. Knowing that tracking them down can sometimes prove an unfruitful waste of time can make people act quite recklessly. Your business needs to be able to determine the difference between a legitimate troll and an angry customer. This takes time, but one telltale sign is if the alleged troll is attacking your product versus attacking you. If they have an issue with your product and not with you, offer a direct message (DM) exchange to try to make things right in a more private manner. Being able to admit a mistake shows a level of authority and passion for your business and can keep customers that may otherwise leave.

    7: Speaking of Mistakes…

    Admit when you’re wrong. If you own a small local pizza restaurant, people obviously prefer to give you their money over a giant corporation like Domino’s, and don’t mind more than likely paying a premium price for your product. If you deliver an incorrect order, mess up a pizza en route, arrive later than promised, there’s no need to even try to argue. If you’re wrong, admit it, ask for their information via DM, and make an attempt to correct the mistake. The difference here is that your apology is public due to the nature of the complaint.

    Don't Feed the Trolls: A Crash Course in Dealing With Twitter Trolls Image 1

    8: Utilize Available Tools

    Twitter is admittedly terrible when it comes to dealing with trolls, but in light of recent events, they have gotten better. In addition to the standard block and mentions settings list, you can customize your settings further to ensure that users aren’t able to mention under certain circumstances. The quality filter will use a newly formed algorithm to help “ignore” low quality tweets and some toxic tweets as well. Tailoring your discovery and mention settings can create an environment that can stave off trolls to a large extent.

    Twitter Is a Scary Place

    The Twittersphere is not the easiest place to navigate and can be made even more difficult when trolls descend upon you. Top that off with actually running your business instead of being on Social Media all the time and your plate will end up fuller than mine when I go to the buffet. Here at Search Influence, we offer a full suite of social media services so that you can rest a bit easier and focus on running your business instead of running from trolls.

    Image 1 Credit | Image 2 Credit