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Tag: content strategy

  • Interview with Cracked Columnist John Cheese

    Cracked Columnist John Cheese
    John Cheese talks SEO

    Cracked columnist and longtime internet comedy writer John Cheese put out a call for interviews recently, and I jumped at the chance to talk to him. Out of all the writers on Cracked, a site I have been fairly addicted to since about 2007, John Cheese has probably spent the most time eloquently weaving his own life experiences into his always funny and often moving columns.

    John ended up really driving home a rather simple yet all-encompassing idea that we have adopted as a mantra at Search Influence: fresh content is king. It really doesn’t matter whether you are advertising a novel, a list-based comedy site, or a small business anywhere in the world – if you can produce quality content that people find interesting on a regular basis, everything else will fall into place. It doesn’t hurt if you are as insightful, funny, and talented as John is either.

    Take a look at the results of my email interview with John Cheese:

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  • INFOGRAPHIC: Why Content Marketing Matters

    Our friends at BraftoN have put together a great infographic on the importance of content in the world of SEO. It’s an established fact that search engines give preferential ranking to sites with the freshest and most pertinent content, but it’s eye-opening to really dig into how important content really is.

    As Google Fellow Amit Singhal is quoted as saying, “Our site quality algorithms are aimed at helping people find the ‘high-quality’ sites by reducing the rankings of low-quality content.” That quote alone should make everyone with any kind of Internet presence at all scramble for fresh, high quality content.

    Here are some other incredibly interesting facts from the infographic that deserve some consideration:

    • Ninety two percent of marketers say that content creation is either “very effective” or “somewhat effective” for SEO. The same percentage of Americans believe in God. Correlation, or causation?
    • Twenty seven million pieces of online content are shared daily. The same number of people eat at McDonald’s every day.
    • Sixty percent of content-sharing messages specific to an industry mention a brand or product by name. Sixty percent of adults can’t digest milk.
    • Fifty two percent of consumers say blogs have impacted purchase decisions. The same percentage of Americans don’t know who Pippa Middleton is. They obviously don’t read the blogs.
    • Marketers are investing $12.5 billion in online content. We could have just bought Motorola Mobility for the same price.

    So take a detailed look at the content you are offering on your website. Will it make Google jump for joy, or bump you 20 spots down the rankings? The quality of your online content is simply too important to ignore.

    Not sure what to do about your content? Contact us. We’re here to help.