Category: News

  • Team Hairy Shearers

    It’s funny how quickly one can bathe when you don’t have any hair. Yet every March I reduce my normal 15 minute shower by half. This hairless journey is because of a program called St. Baldrick’s.

    St. Baldrick’s is a charity that raises money to fund childhood cancer research. However they have a unique way of raising money. Throughout the year, various cities host a sponsored shaving of people. Teams and individuals put their follicles on the chopping block to show their solidarity for young children who lost their’s through cancer treatments.

    Three years ago, I was sitting in a dive of a bar with a few of my friends. Through the course of the evening and after many quips of playful insults and colorful banter, my friend Geoff mentioned he only gets one haircut a year. This notion seemed absurd to me. Geoff is the pinnacle of computer programmers. Skinny, lanky, glasses, and a mop of a haircut. Upon hearing this, I was in no bit surprised at his omission, to which I suggest it was his yearly flowbee hair cut. Yet to my surprise, he simply said he was shaving it bald.

    Over the course of a PBR, a high scale specimen of beer, Geoff recounted how over the past three years, he has participated in this program. He talked about how his friend and he have been slowly raising more and more money for this charity– St. Baldrick’s. As he told me more and more about this program, my interest peeked from being curious about donating to a desire to participate. An itch in my scalp had started (I bathe regularly so it was due to a philanthropy spirit, not for something requiring a flea bath.)

    That first year was exciting. One of my closest friends, Jacob, had pulled an “I’ll do it if you do it,” and, for the record, I was already sold on the idea. Over the course of six weeks, I set out in all the social media channels to elicit donations. Facebook and Twitter was my best means of getting the word out. I had set a goal of $300 the first year in fear I was not going to raise enough. However, my career in marketing proved to be most beneficial in this.

    I created a Facebook event inviting friends and family to come watch as I was being shaved. And I also asked them to buy me a beer. I figured since most of my friends were like me and didn’t make a lot, I would ask them to donate the price of one beer to my cause. By my calculations, if I could get 60 people to give $5 that they would have spent on a beer, I would have more than enough to hit my $300 goal. This proved to be exceptionally successful. Not only did I raise my goal, but I passed it by over $135. And, with the other members of Team Hairy Shearers, we raised over $2,500. By the way, all of the guys on my team are avid Simpsons fans and chose to name the team after the long time voice actor from the Simpsons and New Orleans native Harry Shearer.

    Well, the big day came and four of us with shaggy mops of hairstyles showed up for St. Baldrick’s. It was interesting how nervous I can get just before I have my head shaved, but I think it was just stage fright. However, as soon as my name was called to be shaved, all my apprehension and nerves disappeared. My fear of looking silly bald was gone. It was in sitting in that chair knowing that I had helped raise money for the fight of cancer in children that calmed me. And my fears of how I would look bald had melted away knowing I could choose to not shave where others were not so fortunate. After that, I haven’t looked back and I look forward to doing St. Baldrick’s every year.

    So, next time you sit in a bar with some friends, please think about buying me a beer and donate 5 bucks.

    Will Monson is a graphic designer from New Orleans who works with Search Influence. He spends his free time playing disk golf, volunteering with the Boy Scouts, and is an avid kickball player. Check out Will and the rest of the Hairy Shearers at their St. Baldrick’s page at: Team Hairy Shearers

  • 5 for Friday — Links, Stories, & Posts for Your Weekend

    Round 1-101. Top 4 Strategic SEO Trends to Watch for in 2013 – Search Engine Journal

    Don’t get lost in the mix! Take a broad look at your organization to make sure you’re producing top quality content, including social media, making your site mobile friendly, and understanding the knowledge graph.

     

     

    rss2. Google Announces Retirement of RSS Reader – The Content Standard 

    Google has just announced that on July 1, 2013 Google Reader will retire. This is part of Google’s plan to remove irrelevant and no longer useful services. If most of your audience is using this to get your updates, now is the time to transition them to a new service.

     

     

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    3. How To: Use Twitter as a Listening Station – Small Business SEM

    If being active on Twitter doesn’t seem to be producing the results that you’re looking for, then try being passive by listening first and then responding. Twilert allows you to create timed alerts for when certain phrases, handles, or hashtags are used. If that is too much, you can always go the traditional route by creating email notifications through Twitter itself.

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    4. Mobile Searchers Do It at Night – Marketing Pilgrim

    Google and Nielsen recently put together a new report using data from 6000+ mobile searches to discover how it drives conversions. Did you know that 77% opt to use their mobile over a PC? So it’s important to make sure that you’re showing up in the first few results of a search otherwise you’ll never even make it onto their mobile screen.

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    5. Deadeye Keyword Research: Advanced Tips for Choosing the Right KWs from #SMX – aimClear Blog

    The better the research, the better the keywords…even if Google stopped providing all referring keywords in analytics for “privacy reasons.”

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    Key Relevance’s Christine Churchill provides some alternatives to gathering this information because as Avalaunch Media’s Matt Siltala stressed, “you can’t skip over keyword research. You can’t get annoyed with it. You HAVE to do it.” Read on for more about keyword intent and keyword research tools.

  • 5 for Friday — Links, Stories, & Posts for Your Weekend

    Round 1-081. The High Cost of Missing Listings: $10 Billion (or More) – Screenwerk

    Have you ever wondered about the real cost of erroneous or missing business contact information for local businesses on the web? A research firm has studied the issue, and you might be surprised how big the numbers are. An estimated 43 percent of listings have some kind of error — often in the business name, phone number, or address — and it’s having a big effect on commerce.

    2. How Ads Look in the New News Feed Layout – Inside Facebook

    There was a lot of chatter this week about the unveiling of Facebook’s updated design for News Feed. While everyone immediately noted the larger photos and individual story modules, internet marketers looked for differences in the new ad design. This article compares some page post ads before and after the update.

    3. Google for Mobile: How Google Makes Money from Mobile – Wordstream

    While many thought Google would be doomed by the inevitable shift to a web environment where mobile rules, it’s beginning to look like the search giant is in the process of successfully transforming into a mobile-first company. In this excellent blog and infographic, you can delve deeper into all their entire mobile portfolio to answer the question, “How does Google make money from mobile?”

    4. Top 5 Google Analytics Changes You Might Have Missed – Search Engine Watch

    Have you been keeping up with all the changes in Google Analytics? This blogger takes a look at five recent additions to the toolbox that can help you save time and find the data that means the most to your site.

    5. When It Comes to Analytics, Are You Doing Enough? -SEOmoz

    Sometimes online marketers forget that descriptive analytics is only one-third of the data researching pie. By focusing equally on predictive and prescriptive analytics, this author argues, your team will be empowered to find the story in the data, formulate reliable predictions, and operationalize your findings.

  • What’s Everyone Yelling About?

    Why is Everyone Yelling?First a caveat, I am not a psychologist, but we’ve all felt the urge to ask the question “Why Is Everyone on the Internet So Angry?” The article linked here addresses the cultural pressures on the individual that may result in the bombastic tirades we often see on message boards or in comment sections. But, what if the connection goes deeper than a desire to exploit anonymity or a mimicry of pundits. Then the question is why do people act mean on the Internet, or more broadly, why would ordinary people act so belligerently? Thus we arrive at the Stanford prison experiments. Now if you’ve never heard of it, the long and short basically reveals the extreme nature of people to psychologically adapt to the roles a situation places them in, ie. prisoners and guards. Here’s the funny part. This experiment was a big step in the world of Attribution Theory, something directly applicable to the world of … wait for it… Marketing.

    If you clicked on that link you’d find Hull University’s Stephen Dahl’s, a Professor of Business, explanation of attribution theory as it applies to how we interpret another person’s comments about a product or service. Namely, we “attribute” motivations to another person’s actions or comments, based on three categories: consensus, consistency, and distinctiveness. Is everyone else saying that? Has this person always said that? Does he say that about everything? If he is acting with low values in these categories, it’s likely he has a personal motivation. How does this apply to anger? The simple answer is, trolls. Individuals on the Internet who are trying to make you act a certain way, their words are not based on true opinion or interpretation of something, but on the wholly personal desire of enjoying another person feeling upset by their actions. And a lot of people are buying what they are selling. You can find that most of these heated exchanges online are traced back to, or at least spurred on by these mischievous instigators.

    I’m not disagreeing with the other explanations for this anger on the Internet, but merely adding another facet to understanding it. Some people are not trying to have a conversation; they are trying to persuade you to act irrationally for their amusement. Most people who have been on the message boards long enough have honed their senses and research abilities to more accurately attribute a “troll” motivation to these individuals, and thus avoid these situations entirely. We aren’t all angry, angry just has a very aggressive sales team working for it. And thats the problem.

    People who spend large sessions in communities, like Reddit and Tumblr, have sharpened their instincts for picking up personal motives. Initially to avoid being manipulated by these people, but now they see personal motives as deceptive in some ways and can react strongly against them. It’s important to be open about your marketing intentions or backgrounds when dealing with some communities or else the backlash can be harsh.

  • 5 For Friday — Links, Stories & Posts For Your Weekend

    1. How does social media affect your SEO? – Search Engine Journal
    Jackson 5 Michael Jackson Anthology  Does Google really pay attention to social signals? As more and more users share content through social networks, Google is taking note to what gets shared and has even trying to capitalize on that by starting Google+. Some users may use social media to see what is newsworthy, but you definitely have to watch how your company manages its social presence. How are you taking advantage of social media for your business?

    2. Google’s Algorithms – How does it all work? – Search Engine Land
    Did you know that the web is made up of over 30 trillion individual pages? Take a look at Google’s most recent infographic on “How Search Works.” The graphic is divided into three parts: crawling and indexing, algorithms, fighting spam. Check it out.

    3.  Google releases change history in Google Analytics – Search Engine Watch
    If you logged into your Google Analytics recently, you will notice a new change. Google has added Change History in Google Analytics, which allows you to see what historical edits were made to the account. This is pretty neat and helps you keep track of what changes were made if you work with multiple admins.

    4.  Groupon fires its CEO Andrew Mason – Social Media Today
    Andrew Mason, CEO of Groupon, was let go this week after board members were questioning his role in the company. As the daily deal market becomes more competitive and oversaturated, Groupon saw its stock decline since its initial public offering in 2011. Did Groupon make the right decision to go public? What does this mean for future IPOs?

    5. Will Pinterest help Nars generate meaningful leads? – Mashable
    Nars launched an interesting social media campaign last month on Facebook to promote their new Andy Warhol-inspired collection. Now they are launching a new campaign on Pinterest to see if they can generate actual sales from the popular site. Partnering with three popular Pinterest users, these pinners will develop their own boards on each of their accounts to offer early access to its new Satin Lip Pencil collection. Nars is stepping up their social media plans. Will others follow suit?

  • 5 for Friday — Links, Stories, & Posts for Your Weekend

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    How Brand Came to Dominate Google’s Relevancy Algorithm – SEO Book
    Google CEO Eric Schmidt has said, “Brands are the solution, not the problem.” Going all the way back to 2003, this infographic details the timeline of Google’s preference for brands in rankings, even going into some high-profile companies using shady techniques and not being penalized in the same ways small businesses might.

    Write a (Good) Blog Post in 1 Hour – SuccessWorks
    The old adage goes, “write about what you know.” The SEO-focused copywriting agency SuccessWorks takes it a step further in this brief how-to list, saying we should write about something we enjoy. Not only is this more enjoyable, but it’s also easier to push out a post quickly when you like what you are writing about. The other main takeaway from this is to take a break after your first draft. Fresh eyes will pick up on typos and other mistakes when you come back to the computer. You may even see places where you can add more information.

    Will Social Signals Replace Links? – Search Engine Journal
    It’s obvious to anyone online, especially in marketing, that social media is becoming more and more important to building a brand, but what if it becomes more important to your rankings? This post explores some of the possibilities but maintains that proven strategies for link building shouldn’t be overlooked just yet.

    How to Use Hashtags in Your Social Media Marketing – Social Media Jungle
    We’ve written about how to use existing hashtags to your advantage, but what if you want to create your own? Probably one of the most important takeaways from this post is to search the hashtag before using it. We’ve seen what can happen if companies use a trending hashtag without knowing why it’s trending. It’s just as easy to make one up that is being used for something completely unrelated.

    34 Tools to Help You Create Better Content From Start to Finish (and Beyond) – BlueGlass
    Getting into creativity mode is not always easy. This list of sites, apps, and other tools is not exhaustive, but can’t be too far from it. From brainstorming to editing, there’s a tool to help you with every step of the content creation process. Lots of these are free and all of them could be helpful for writers. Especially fun is The Writer’s Diet, where you can run a diagnosis on a sample to see where changes can be made to make the writing more concise and accessible to your audience.

  • 5 for Friday — Links, Stories & Posts For Your Weekend

    Round 1-01Google AdWords Announces Enhanced Campaigns -Search Engine Watch
    Google announced Enhanced Campaigns this month, much to the dismay of some and delight of most. The Enhanced Campaigns work to simplify mobile marketing – sounds good, right? So why are some advertisers viewing this update negatively? Check out our blog post by resident Google AdWords Expert to learn why.

    The Ultimate Guide for Monitoring your Reputation Online  -Search Engine Journal
    Here’s an infographic Beyonce might be interested in. We’ve all had unflattering or embarrassing photos taken. Reputation monitoring is something we all need to think about in these days of hyped-up connectivity online. This infographic explains the steps businesses and individuals need to take to protect their image online.

    A Glimpse into Facebook Graph Search -Search Engine Journal
    A step-by-step tutorial explaining the new features of Facebook Graph Search. Options to search include: My friends, Photos of my friends, Restaurants nearby, Games my friends play, Music my friends like, and Photos I have liked. Different filters will help you hone down the results even further, based on things like ‘Employer’, ‘Likes’, ‘Following’, and ‘Married to’. Want to find people in your area who are interested in the things you like? Here’s your chance.

    40 Important Local Search Questions Answered -SEOmoz
    Local search is increasingly playing a bigger part in search engine optimization. The takeaway from this piece? “Even though local has arrived, it’s still a mess.” In an attempt to de-mystify this genuinely confusing piece of the puzzle, Mike Ramsey has kindly compiled the 40 most important questions and their answers concerning Local Search.

    How Unique Does Content Need to Be to Perform Well in Search Engines?  -SEOmoz
    Here’s a great questions we’ve been running into a lot lately: “What is meant by duplicate content and how unique do I have to be?” First, let’s qualify that navigation, ads, footer, sidebars, etc., don’t count. This leaves us with the on-page content. Copying internal or external sources can be a problem – but as long as you’re adding unique value it’s not duplicative.

  • New Influencer Faces – February 2013

    We are proud to announce we have 7 new employees!

    Clark, Kasey (IMA)

    Kasey Clark has been hired as an Internet Marketing Associate. Originating from Florida, she received her Bachelor’s degree from Florida State University and her Master’s from the University of Oregon in Magazine Journalism. Kasey has been a teacher to autistic children, an editor to a magazine & guidebook and a manager at a wine bar.

    Jason Grodsky (IMA) copy

     

    Jason Grodsky has been hired as an Internet Marketing Associate. Originally from Champaign, Illinois,he received his Master’s degree in New Media Studies from DePaul University in Chicago. Jason has worked as a reporter for MLB.com and the Houston Astros. Most recently, he was a member of the PR team for the minor league hockey team, the Chicago Wolves.

    Romito, Joe (IMA) copy

    Joe Romito has been hired as an Internet Marketing Associate. He is originally from Philadelphia where he attended undergraduate at The University of Penn. After briefly moving to New Orleans, he moved to Chicago where he received his Master’s from UChicago and majored in Humanities with a focus on Graphic Novels and Comic Books. After graduation, he made his way back to the Big Easy.

    Gallagher, Sarah (JAA) copy

     

    Sarah Gallagher has been hired as a Junior Account Associate. She is originally from Shreveport, but graduated from the University of Colorado, Boulder with a degree in Advertising. Previously, she has managed a florist shop, worked as a marketing assistant for a finance company and interned at a local ad agency.

    Michell, Marisa (JAA)

    Marisa Michell has been hired as a Junior Account Associate. A native to New Orleans, Marisa left to go to school at College of Charleston in Charleston, SC where she received a degree in Hospitality & Tourism Management and Business Administration with a concentration in Marketing. Before making her way to SI, she interned at an advertising agency and destination management company.

    Mandal, Rafiq (IMA)

     

    Rafiq Mandal has been hired as an Internet Marketing Associate. He graduated from Loyola University New Orleans with a bachelor’s degree in Creative Writing. Rafiq came to New Orleans from Mexico City, Mexico, though he was born in New York…he’s had a long journey.

     

    Welcome to the Search Influence Team!

  • 5 for Friday — Links, Stories & Posts For Your Weekend

    High 5The Next Frontier For Google Maps Is Personalization — TechCrunch
    Google has already personalized most of its search results and Maps personalized with user interests will be next up. There’s a lot to look forward to with Google, so stay tuned over the next few months for updates.

     

    This GIF Search Engine Is Everything You’ve Ever Wanted — Mashable
    Any .GIF you’ve ever dreamed of is now easily accessible with Giphy. Find the perfect .GIF for any occasion.

     

    SEO Smackdown Round 2: Old Vs. New Search Engine Optimization — Search Engine Land
    Has SEO really changed? Here are some tips about keywords, site design, links, and search behaviors to help you find out what big picture items you should keep in mind.

    4 SEO Tasks Small Business Must Do Every Month — Search Engine Watch
    Four simple ways to increase traffic to your small business website:
    1. Identify Demand
    2. Create Great Content
    3. Tune Content
    4. Track & Promote

    How 4 Consumer Brands Are Using Visual Content To Tell Stories & Engage Customers — TopRank
    It’s not what you say, it’s how you say it. The same goes for your content and how you present it. Look at how Kraft, General Electric, Sherwin-Williams, and Coach have used visual content to tell their story.

  • 5 For Friday — Links, Stories & Posts For Your Weekend

    Round 1-036 Ways to Use the New LinkedIn Features to Get More Business — Social Media Examiner
    Even your online presence only gets one chance to make a first impression. LinkedIn recently updated its user interface to help users present their accomplishments and skills in a refreshing, new way. This article looks at how to use these new features to your advantage to make stronger connections, create more business, and engage with people with whom you share a common interest.

    Microsoft’s Bing Social Sidebar Gets More Context with Facebook Status Updates, Links, and Comments — The Next Web
    Facebook may have launched its new Graph Search feature this week, but Microsoft is also making some major improvements with the addition of social data to enhance its partnership with Facebook. Moving forward, when you search the web using Bing, you’ll get some Facebook results mixed in; using Facebook’s Graph Search will yield some Bing results.

    11 Obvious A/B Tests You Should Try — QuickSprout
    A/B testing can help you generate leads for your business and, if properly done, can help you create a competitive advantage. Here are some easy tips and tricks to increase your conversion rate.

    YouTube Investment in VEVO Would Strengthen its Top Position in Online Video Rankings — Search Engine Watch
    VEVO is the largest video publisher on YouTube, so it only makes sense that YouTube plans to invest in it for a content partnership. Between rumors of Facebook showing interest in stealing VEVO away from the Google-owned YouTube and its deal with YouTube ending in December, this would be an effective way to help YouTube maintain its more than half-billion views per month.

    23 Reasons to Improve Your Content in 2013 — SEOptimise
    From ranking on Google and Bing to local search and keyword competition, there are a multitude of ways to beat the competition by creating relevant, quality content in the new year. Check out this handy list for a compelling array of reasons to get it in gear and start killing it on the content end in the new year.