• Link Building From Scratch – Search Engine Watch

Besides developing your brand, generating content and ensuring usability, building a quality site is difficult enough already without having to worry about links — but with Penguin now in effect, we are now forced to reconsider sites’ foundations. SEW’s Julie Joyce offers a checklist of things to consider when it comes to setting up links for your site to keep it in the game.

• Social Media Policies: What Goes Up Must Go Higher – Social Media Today

For better or for worse, it’s indisputable that social media is here to stay — and it’s necessary. With every business utilizing Facebook and Twitter, how do you leverage this ever-expanding force for the betterment of your company? Bryan Kramer gives us a nice guideline to consider when putting together a company’s social media plan.

• Eyes On Pintrest: How People Look at Your Boards – Mashable

The online digital pin board may represent a standard corkboard, but the site itself doesn’t follow conventional eye tracking like most sites. Brands are seeing a higher trust in their business with posts of products, inspiration, and the occasional cat photo. Sarah Kessler dives into how brands can use this unique aspect of Pintrest to generate more view and likes from customers.

• Google +1 vs Facebook Like: The Similarities and the Differences – Web SEO Analytics

Whenever we read an article on a blog or news site, we are asked the question, “How do I express my affinity for this article?” That’s where that little +1 button or thumbs-up come to play, sharing your expression and endorsement to your followers. This article explores the two iconic ways we use Facebook and Google Plus to share our discoveries with the world.

• Who Has the Better Ad Network? Facebook Vs. Google – Being Your Brand

Wondering which Internet giant is more beneficial for your company’s online marketing? Being Your Brand explores the benefits of advertising with both Google and Facebook and how both can help you reach a company’s target audience.

With Siri and New Alliances, Apple Takes on Google Search — FOX Business

Apple has announced that Siri will be getting help from Yelp, Rotten Tomatoes, Open Table and many others in the new release of iOS6. The goal is to bypass Google search and just use this in-house product. Apple is obviously looking to become the winner in mobile search in the next few years.

Facebook Mobile Ads a Hit for Investors, But What About Marketers? — Search Engine Watch

A few weeks ago Facebook launched mobile-only ads, allowing people to purchase them separately from web ads. This article goes over some of the impressive results of Facebook’s major ad partners. It’s noted that while these results are promising, it still may be too early to declare that the trend will continue.

Yahoo Images With Tiled Design, Latest & HQ Images & Getty Images Deal — Search Engine Land

Yahoo’s video and image search tools have gone through some significant changes. Teaming up with Getty Images for this project seems like a match made in heaven, and the results look great so far. This article shows off some examples of the new format.

Is It Time to Rescue Your PPC Campaigns? — Search Engine Journal

This article goes over how you should go for the best results from your PPC campaigns. If executed correctly, your PPC campaign will be successful and your ROI will be as high as you had planned — but if not, you may be facing wasted money and effort. If you are currently running a campaign but not seeing the results you desired, take a look at this for a step-by-step guide to the common errors and best practices.

Twitter Enhances Verified Account Viewing — Marketing Pilgrim

Twitter has now made an improvement on how you to view verified accounts. These pages are mostly celebrities, athletes and users with millions of followers, and many celebs use their accounts for dialogue with colleagues and friends. This update lets you choose to view just the timeline without @ tweets or the full version with them. Will this change make a difference in how you use Twitter?

Google Introduces ‘Hot Searches’ in Google Trends — SEOptimize
Google recently announced an update to their Google Trends product offering: Hot Searches, which will allow you to see the most searched for keywords across the nation in real time. The results show the most searched words, as well as a short description and a few links about the subject.

ICANN Reveals New Top-Level Internet Domain Applications — MarketingLand
The Internet Corporation for Assigned Names and Numbers (ICANN) is now recieving applications for new generic top level domains. While most of us are familiar with .com, .org, .edu, and .gov, soon there will be many, many more options. Google placed bids on over 100 gTLDs including: .and, .google, .how, .meme, music, .lol, .love, and .wow. 1930 applications were placed from over 60 countries all over the globe. Some of the new gTLDs may even be in non-Latin alphabets, such as Arabic, Chinese, or Cyrillic.

A Tech Buildup on the Bayou — Wall Street Journal
We love hearing good news about New Orleans, and here’s a doozy as the Wall Street Journal discusses the recent tech boom in our beloved hometown. With tax benefits that cover 25% of a company’s production costs and 35% of payroll expenses, Louisiana and especially New Orleans have been getting a lot of business from tech companies. Tech jobs in New Orleans grew by 19% from October 2005 to April 2012, compared to the national growth of 3%. Per capita personal income is also up: we ranked at 28th in 2010-2011, versus 44th in 2004.

Bing Does Local Content Deal With Yelp — Search Engine Land
After the recent news of Google’s assault against other local search engines with the new Google+ Local, it should not come as a surprise that Bing is taking an opportunity to strike back. As you may recall, Google has teamed up with Zagat in an attempt to bring a more social aspect to what formerly was Google Places. Bing has now teamed up with Yelp, in an attempt to personalize their local listings system. It’s been a good week for Yelp, who also confirmed a deal with Apple for a new map app on Monday.

Facebook Exchange: Real-Time Ad Bidding & Retargeting Set to Launch Soon — Search Engine Watch
Finally, Facebook will soon launch a service which will allow advertisers to bid on ads in real time and retarget users. The prices will be based per thousand impressions, and will allow advertisers to specifically target those users who have shown interest in a product by their browsing history. The retargeting and real-time bidding will begin within just a few weeks: do you have any big plans to get your business out there?

1.  The Never-Ending Quest For The Perfect Map – Google Official Blog

Wednesday afternoon, Google unveiled an assortment of new plans for their Maps features. For starters, they’re now extending their ambitious and mildly creepy quest to photograph every last inch of the planet to the level of an Olympic event, sending photographers out into the road-less netherworld with skis, galoshes and hiking boots to ensure the absolute accuracy of their maps. While this development is great for EXTREME map-users, it’s distinctly bad news for an entire sub-genre of B horror movies that hinges on teenagers’ proclivity to getting lost on foggy, foreboding camping trips. The bigger takeaway from this set of updates is the revelation that Maps will soon be available offline for Android, enabling navigation in the absence of an internet service signal. The particulars of the nature and timing of the update process are sure to be fodder for many future SEO meetings.

2. 6.46 Million LinkedIn Passwords Leaked Online – ZDNet

Wednesday brought frightening news for social networkers, as many LinkedIn users learned that their password information was compromised. LinkedIn has been a bit vague about the breadth and details of the hack publicly, but it offered some general information and instructions to its users on the LinkedIn Blog. Essentially, affected users have been notified and directed to change their passwords. Meanwhile, ZDNet has some intriguing coverage of the security breach culled from a Finnish security team that is handling the matter, including speculation that the encrypted passwords were stolen and, at least to some extent, decoded by a Russian hacker who bragged about the attack and welcomed decryption assistance on an internet forum. While everyone would certainly hope that no harm has come of these attacks, it is not wrong to also hope that the head Russian hacker has a quirky, nefarious henchmen — and that the leader of the referenced Finnish security team managing the attack’s aftermath takes his martinis shaken, not stirred.

3. Taking Flight: #twitterbird – Twitter Blog

In significantly less dramatic social networking news, Twitter’s rebranding efforts have led the site to change its ubiquitous blue “Larry” bird logo into… a new blue bird logo. Millions of outraged Twitter users promptly took to the streets in major cities across the globe, engaging in impassioned riots and protests upon learning of the change. Also, nothing in the previous sentence actually happened. According to absolutely legitimate sources, however, one guy in Cambridge, MA looked at Twitter on his phone on Thursday and audibly muttered, “hunh.” In any case, the exhilarating details of the new Twitter bird’s construction are helpfully diagrammed in the video on Twitter’s official blog post about the matter. While I hesitate to even attempt to summarize an event of this magnitude on my own, I will give it a shot: the bird is looking up a little bit now, and it’s made of circles. I’m sure we will all remember exactly where we were when he heard this bit of news.

4. Google Planning New Small Business Service As Part Of Local Revenue Push? – Search Engine Watch

Getting back to Google, the recent absorption of Google Places pages into Google+ Local pages is beginning to look like a small step in a much bigger process of small business promotion on Google’s part. While Google has yet to acknowledge these rumors, the word on the street is that many additional changes are on the way to better serve the interests of smaller, locally based businesses in all regions. The suggested nature of this new plan would include an emphasis on communication between consumers and local businesses, as well as a possible incentive plan rewarding customer loyalty. Given the potential impact of such a new focus for internet marketers, this is one bit of water cooler talk to follow closely in the coming weeks.

5. What’s Apple Going To Announce Next Week? – Gizmodo

Finally, the folks at Gizmodo offer some educated guesses as to the most likely major announcements we can look forward to at Apple’s World Wide Developers Conference, which begins Monday. While the possibility of new hardware models and Apple TV advancements is intriguing, the item to watch closely from an SEO perspective is the likely unveiling of iOS 6. Of particular significance are any details as to Apple’s much ballyhooed new map plans of their own, which have appeared poised for a direct attack on one of Google’s staples. If all of that gets tabled for the conference, however, I think we can all make do with a new MacBook, which is evidently a highly probable presentation point.

1.
How to Seduce Your Readers & Woo – Bait – Links

Link bait has to accomplish a lot, and without the help of bright buttons and testimonials that help landing pages along. If you don’t nail your presentation, you aren’t going to get the results you want and all your effort will be wasted. Develop some strategies that will help you grab attention and hold your readers’ interest.

2.
6 Ways to Boost Your Rankings Using Google Authorship

Google authorship is a hotbutton topic in the SEO world currently — which makes sense, considering how Google wants to merge this with search results in the future. Here are some tips to help you use this tool to create a personal brand while building personal and professional relationships.

3.
35 Beautiful Landing Page Design Examples to Drool Over

What do you need to do to create an effective landing page? Upping your conversion rate is more difficult than ticking off a simple check list of requirements. Here’s a long list of pages that worked and some thoughts on why they worked. While copying a perfect example is no help to anyone, this list is sure to give you some new ideas.

4.
Should Potential Employers be Allowed to Ask an Interviewee for Their Facebook Password?

Have you ever been asked for your Facebook password on a job interview? According to an Associated Press report, more and more companies are requiring job seekers to hand over their account details before they can be hired. If you’re starting a job hunt, you might want to think twice about what you’re posting and what it says about you.

5.
Changes Every SEO Should Make BEFORE the Over-Optimization Penalty Hits

It was recently announced that Google will begin penalizing websites that use “over-optimization” techniques. The gang at SEOMoz is taking a trip to the whiteboard to show you what changes you should be making to avoid consequences from the looming crackdown. Learn about which practices are likely to be targeted and stay out of trouble before the law cracks down.