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Author: Search Influence Alumni

3 Ways to Present Share-Worthy Visual Content

Content is the reigning king of the marketing world, but the way that content is presented can be instrumental in its success. The most well-written, interesting article won’t do very well if it’s a long block of text. We live in a very visual world, so companies and marketing experts are finding that visual content is actually out-performing its less attractive counterparts. These are three ways you can present your content in a visually stimulating way to appeal to your audience base.

Infographics

Studies have shown that infographics can increase traffic to your website or social media accounts by up to 12 percent. These creative tools allow you to convey a lot of information in an attractive, readable way. From charts to illustrated timelines, infographics can be used in a variety of ways in any number of industries. You can present research findings, how-to guides, and even more traditional documents like annual reports in the form of infographics. You’ll find that your audience is far more likely to engage with your content if it’s communicated as visual information, resulting in a broader reach and an easier transfer of data.

Annotated Image

Annotated images often take the form of inspirational quotes over attractive stock photos, but this media form can actually be used to communicate information. Consider statistics. Statistics are very shareable bits of data, but unfortunately, they’re often presented in a way that isn’t visually appealing. Don’t give your audience a bulleted list—present them with one statistic over a creative, relevant image or background color that matches your branding. These images are easy to digest and share, and they draw attention to your company’s mission without the heavy-handedness of an advertisement. Your annotated images can link to blog posts or internal pages on your website, or they can simply be a part of a series you regularly post to social media.

Picture-Rich Blog Posts

The way we blog or post articles has changed at a frighteningly slow pace, and is often counterintuitive to the way readers engage with our content. A tiny picture in the left-hand corner and large blocks of text simply don’t cut it anymore. Redefine the way you think about blogging. Break up your posts with full-sized, sharp images. If you don’t have your own pictures of the subject matter, high-quality stock images can be just as engaging and eye-catching. Shorten your paragraphs to a sentence or two, and use bold text to emphasize numbers and statistics. Simply put, make your blog posts highly visual and easily scan-able.

By sharing information as an infographic, annotated image, or a photo-heavy blog post or article, you can outplay the average consumer’s waning attention span. If your content is great, present it in a way that will be noticed.

Image source:

Premier Allergy

May 27, 2015
Amazon Has a House Party, and Your Local Business Needs an Invite

To compete with Angie’s List, Craigslist, Yelp, Home Advisor and other marketplaces, Amazon has recently launched its own marketplace called Amazon Home Services.

What makes this platform different from the others? How could it help you, as a local business, with an increase in leads and improved Google rankings?

Amazon has its own ecosystem: loyal customers and Amazon Prime members. Being a part of this ecosystem means being exposed to 85 million potential customers. “In less than 60 seconds, customers can now browse, purchase and schedule hundreds of professional services from wall mounting a new TV to installing a new garbage disposal to house cleaning, directly on Amazon.com,” according to the company’s recent press release. And your business can be a part of it.

In contrast to Google, which ranks services in terms of the most accurate answer to the searcher’s query, Amazon ranks services in terms of what product the searcher is most likely to buy. This functionality is easier for small businesses. Indeed, Amazon’s algorithm will automatically show the best service to match what the searcher is looking for. In other words, when a searcher is looking for a television on Google, the result will include everything in relation to televisions except a list of local services, while Amazon will include all the repairs/installation services related to a television based on the searcher’s geolocation. That is why it will potentially make it easier for small businesses to rank on Amazon. But there is a catch: to be part of that ecosystem, you need to be invited by Amazon.

So how can you get invited? First, you need to have a strong Web presence, a good strategy for displaying information about your services, a good reputation and finally, great online reviews from your customers. (But really, you’d want all of these things anyway.) On top of that, you need to be licensed and insured.

Are you ready to apply? Don’t jump to it too fast! Google just announced it is going to open its own marketplace for local businesses, which means more visibility for you as well as more leads, since most people search on Google.

Image sources:

Amazon Home Services infographic

Amazon Home Services map

May 26, 2015
Web Augmentation: 9 Tips to Get Your Plastic Surgery Practice Trending

Every second, there are almost 50,000 unique searches on Google. With that much traffic, it’s crucial to establish your plastic surgery practice as an online authority. By using social media, search engine optimization, and paid search strategies, you’ll be able to climb to the top of Google’s rankings in short order.

Tips for Social Media

Utilize “Audience Insight” on Facebook

As of March 31, 2015, there are 1.44 billion monthly active users on Facebook, making it the platform with the largest audience for your advertisements. With Audience Insight, Facebook helps you sort through your targeted demographics in order to understand the kind of content that is popular among them.

Use targeted Facebook ads

If you use targeted Facebook ads, you can choose what kind of Facebook users will see your microdermabrasion advertisements. Not only can you sort your audience by age, location, and gender, but you can also target them according to their relationship status, whether they have children, and their personal interests. Facebook fan-building campaigns are also effective in making patients and customers into fans.

Tag and post about local events and businesses

If you want to maximize your visibility, you’ll have to post outside of your practice. By sharing posts about local events and businesses, you’ll increase your presence in the community. Your potential clients will start to follow and share your content if your page is a reliable source for interesting information.

Tips for Search Engine Optimization

Research Longer Keywords

A short keyword like “chemical peels” is a competitive keyword, which means a lot of practices will be using it. Try to find a longer keyword that your audience will search for, like “chemical peel for rough skin in NJ.”

Host Webinars

Live Internet events boost your SEO rankings because they keep your audience on your website for a long time. Set up some demonstrative or informational webinars that prove your expertise while optimizing your search results.

Make Your Site Mobile-Friendly

More and more people use their phones and tablets, rather than a computer, to browse the Internet. A mobile-friendly website will ensure that the information on your website is accessible to everyone. In fact, mobile website traffic for our plastic surgery clients’ websites averaged 48.6 percent. And that doesn’t include tablet traffic; it is purely mobile.

Another way to pump up your plastic surgery website is to use natural content on your practice’s website. Find out about how medical marketing is making the switch to natural content.

Tips for Paid Search

Post Lots of Information on Your Landing Page

By having a wealth of information on your landing page about topics that are relevant to your practice—such as eyelid surgery—you ensure that your potential client gets the knowledge they desire. When this happens, they’ll stay on your page longer, and their trust in your expertise will grow.

Invest in High-Quality Video Production

Potential clients will seek out videos demonstrating a procedure before they schedule an appointment for one. If your practice has a high-quality video demonstration of laser hair removal, 79 percent of the potential clients who watch it will visit your website. In addition to videos, other types of content can help attract patients searching online for your practice. Find out the four ways to drive conversions in the medical industry.

Have Your Contact Information Readily Available

The content you make available on your website is meant to inspire more people to come to your practice. Having your contact information readily available increases the chance that potential clients will call your site, visit it, or save it for later.

Implementing these tips will get your plastic surgery practice trending in no time!

May 22, 2015
Tech Talent Times Two: New Influencers Join the Team

Our talented troop is growing at Search Influence. Meet the two new Influencers who are joining our online marketing team.

Hannah Selser – Junior Account Associate

Hannah grew up in New Orleans and recently graduated from Southeastern Louisiana University, where she got her bachelor’s degree in marketing with a concentration in advertising and integrated marketing communications. Before Search Influence, she worked at PJ’s Coffee for six years as a barista and special events coordinator. When she’s not working, she’s spending time with her friends and family or doing just about anything outdoors!

London Fougerousse – Junior Online Advertising Assistant

Originally from Baton Rouge, LA, London graduated from Louisiana State University in May 2014 with a B.A. in English and a B.S. in psychology. She will be finishing her final semester in the English M.A. program at Tulane University this fall. With a book always on hand, she’d be more than happy to give you a suggestion for your summer reading list. A writer on the side, London is obsessed with sharing her love of HBO, Wes Anderson movies, southern cooking, and fancy baking.

Welcome, Hannah and London! It’s great to have you on the team.

Interested in becoming the next great Influencer? Check out our jobs page.

May 21, 2015
Healthy Content: 4 Tips to Drive Conversions in the Medical Industry

In the medical and plastic surgery industries, it can be hard to get past the medical jargon and engage with readers online. But despite these challenges, building up an online presence is vital in this day and age. Everyone online wants to gather information quickly, and they seek immediate gratification when it comes to scheduling appointments and learning about procedures. To keep their interest, you have to present your content in a user-friendly, engaging and attractive way. Let go of the olden days of long-winded explanations and paragraphs upon paragraphs of medical terminology that no one can understand. Step into the 21st Century with these four types of content:

1. Infographics

We all want something that is nice to look at and easy to understand. Infographics are not only engaging, but they can also be super informative! The medical terminology that your current and prospective patients need to know can be easily explained in shorter phrases and pictures or guidelines. Infographics help your patients connect with you and your practice.

Infographics are also more likely to be shared by your customers. People love sharing fun and interesting infographics on their own social media pages, so this will ensure more conversions and potential new clients! Find out more about how infographics can give your content marketing strategy a facelift.

2. Videos

Videos are another great visual way to engage your website visitors. You could explain your processes and surgical procedures easily without scaring visitors off with long, complicated paragraphs. This is also a great way to introduce yourself and your practice to potential patients.

You don’t have to do a stand-up; you could make a slideshow video with voiceover narration, or if your budget allows, an animated video. Make sure you include a call to action at the end so the viewer can take the next step in becoming a patient!

3. Lists

Lists are great. You’re reading one now! Putting the number of listed items in the title is especially helpful so people know exactly what they’re getting into. Readers are more likely to click through and take the time to read if there are 10 or fewer items. They’ll think it will only take a couple of minutes, then BAM! They’re hooked. They’re converting, and they’re your next patient!

Make sure to write lists that are interesting and preferably not common knowledge, such as “10 Things You Didn’t Know about ____” or “5 Ways to Look Younger Without Surgery.” You could even promote your products or services with a list of great products for this, that, or the other thing. Keep it short, sweet, and to the point.

4. Guides

Because you specialize in a certain medical field, you have knowledge that is credible, useful, and interesting. Write it down! Guides can be about absolutely anything, and they’re excellent sharing material for those who want to stay informed and keep their social media followers/friends informed. For an example, check out the Search Influence guide on how your online presence can win and lose patients.

An excellent way to drive up conversions is to make your guide a downloadable file and request information from the reader before they can download. This allows you to add them to your email newsletter list, which will make them more likely to become a patient in the future.

Deciding how you want to present yourself online can be time-consuming and frustrating, but these four winning types of content are fun, engaging, and can help your conversion rates. Play around with some ideas and be sure to use different content on different pages to keep people wanting more!

Interested in more content marketing tips for medical marketing? See how natural content can help your practice’s website attract patients.

May 20, 2015
Show Me An Infographic, Mister! New Orleans’ Unique Content Marketing Approach
There’s definitely a story behind New Orleans—the city of festivals. And it’s an insider story you likely haven’t seen online before. For example, what New Orleans tradition includes 822 floats and is 21,000 riders strong? What celebration features more than 130 pyramids of burning logs? When it comes to content marketing, New Orleans gives tourists and locals alike reasons to share the kind of fun, behind-the-scenes information that makes the Big Easy one of the world’s most fascinating cities. In a city steeped with so much history and culture, infographics are helping to bring some of the key celebrations—such as the recent New Orleans Jazz & Heritage Festival and Mardi Gras—to life through visual storytelling.

A City of Festivals Comes to Life

The New Orleans Tourism Marketing Corporation enlisted the help of Search Influence and its creative infographics team to reinforce the city as a year-round destination where there’s always something happening. Yes, it’s true: there’s virtually always a parade, festival, second line, or other event every week. And along with the big-name festivals like the New Orleans Jazz & Heritage Festival, French Quarter Fest, Essence Music Fest and Voodoo Festival, there are many other celebrations that lend to the city’s reputation for being among the most diverse festival cities in the world.

In fact, New Orleans is deep in its festival season now, and this infographic gives the story in eye-catching detail—in a way that just plain old written content can’t match. Check out the part that describes summer festivals in New Orleans:

See the Magic of Legendary Mardi Gras

This February, another Search Influence-produced infographic detailing the legendary New Orleans Carnival—a tradition that dates back to the city’s first Mardi Gras parade in 1837—helped bring renewed interest among people that visited the official New Orleans tourism guide website. While visitors to the website typically spend an average of two minutes browsing, visitors to the Mardi Gras infographic page were spending upwards of eight minutes reading the content. On social media, the infographic was shared more than 700 times on Facebook and Twitter. In fact, the infographic received 6,000 views in its first week. Here’s a glimpse of part of the infographic:

What Makes a Good Infographic?

While content marketing is certainly taking off in New Orleans with lots of local flavor mixed in, all businesses—no Jazz Fest or Mardi Gras required—can learn infographic best practices from these New Orleans examples.

When crafting an infographic, follow these four tips:
- Include impressive or interesting statistics that draw readers’ engagement. For example, the average Mardi Gras float in New Orleans is 50 feet long and weighs 10 tons—the weight of two elephants!
- Make sure the infographic is very graphics heavy. Include images and charts to show your audience the story. That streetcar with “Stellaaaaa” amplified by a megaphone really illustrates the best-loved play that pays tribute to one event: the Tennessee Williams New Orleans Literary Festival.
- Include an element of usefulness. For example, with more than 70 different parades during the Carnival Season, it can be hard to keep track and determine which ones to attend. For example, the handy “Noteworthy Parades” section of the Mardi Gras infographic doubles as a useful calendar, and the key to the festivals infographic, for example, is to showcase the festival—or multiple festivals!—for every season theme.
- To finish, craft all of your data and graphics into a visually appealing design. The Mardi Gras infographic, for example, makes use of the vibrant and traditional purple, green, and gold colors as well as a few bold fonts to form an appealing connection between all of the information.
With these tips on creating the best infographic, keep in mind that the goal with this graphical content is typically to generate website traffic, backlinks, and social shares. And with Facebook and other social media sites putting more and more focus on visual content, it is a safe bet that infographics are not dead. In fact, these Big Easy examples demonstrate further that infographics should be a part of a company’s content marketing strategy.
May 19, 2015
Give Content a Natural Glow: Medical Marketing Makes the Switch to Natural Content

Back in the early days of search engine optimization, there were a lot of shady practices that were less than ideal for site visitors. Keyword-stuffing, spammy tweets, backlink schemes, and useless content were often the norm, as these tactics helped websites climb the ranks of the search engine results page. With content more focused on algorithms than the audience, many websites scared off potential users. While some of these tactics have been left firmly in the past, many SEO strategies still optimize for Google bots instead of users. This is especially true when it comes to geo-modified keywords in healthcare marketing (think “plastic surgeon new orleans”), which continue to make many pages feel stuffy and awkward.

Of course, letting go of geo-modified keywords can seem like a hard pill to swallow—especially for those in highly competitive fields such as the plastic surgery industry, where medical practices are constantly battling for the top spots in a Google search. “Going natural” when it comes to content might seem like an overwhelming change at first, but the benefits to your patients and your practice make it a worthwhile strategy in the long run.

Content is King

So what do we have when we eliminate all the spam? Natural content. Google rewards sites that provide better user experiences, relevant information, and quality content—those with high click-through rates, low bounce rates, and long time-on-site—with better overall rankings.

What’s more, all of the updates to Google’s algorithm have made the search giant incredibly advanced, and you might be surprised by some of the astonishing leaps it can make. A search engine results page might pull up one or more high-ranking pages that never actually include the words a user originally entered as a query. For example, a search for “breast implants new orleans” might return pages that never actually use this exact term. Highly relevant pages on “breast augmentation” might rank higher in a Google search than irrelevant, keyword-stuffed pages. What does all this mean? Google’s smarter than you thought.

Interested in more content marketing strategies for your website? Find out how infographics can give your online strategy a facelift.

It’s All About the Audience

As its name suggests, SEO has always focused on search engine optimization—but the best way to earn trust from your patients is to focus on your patients. Forget trying to keep up with algorithm changes: Google’s updates are always centered around providing a better user experience, so why not focus on that as well?

Spammy, keyword-stuffed content isn’t doing your patients any favors. Visitors to your site can see through the awkward “fluff” content, and they’ll abandon it to find content that actually answers their questions and meets their needs. Sites with overly optimized content tend to see higher bounce rates and less time spent on the site overall.

Protection Against Algorithm Updates

Beyond the fact that you’re losing your human visitors by focusing your content on the needs of Google bots, you also hurt yourself with this approach. Overly optimized content is vulnerable to every new update to Google’s algorithm. Well-written natural content, on the other hand, won’t need any of the major edits that spammy content will regularly require. Content that is relevant to the needs of your patients will always be useful—and Google’s algorithm can see that without your help. If you need help determining whether your website content will pass the Google test, fill out the short form on our homepage to sign up for a free website analysis.

Search Intent Optimization

At the end of the day, your potential patients are looking for something, and it’s your job to figure out what. Maybe they need help to become informed about a procedure they’re considering, maybe they’re weighing the pros and cons of several medical options, or maybe they know what they need and are searching for a trustworthy practice in the area.

Whatever the case, you’ll need to do your research. Figure out what they consider useful and decide how you can use unique and creative content to solve their problems. Patients will be able to see the value in content that gives them the answers they need, and they’ll trust the information more if it doesn’t seem awkward or spammy. Go from there to build your relationship with them—rather than building a relationship with an algorithm.

If you’re ready to take the dive into offering patients more natural content, but you’re not sure where to start, let us know how we can help! Interested in the ins-and-outs of search engine optimization for the medical industry? Check out our tips on the art of “Googleplasty.”

May 18, 2015
Five for Friday: Survived Mobilegeddon? Check Out What Google’s Doing Next

1. Immediate Mobilegeddon Aftershocks – Moz

Following the much-anticipated release of Google’s mobile update, a.k.a. “Mobilegeddon,” SEO authority Moz has taken its first look at the immediate aftershocks since the rollout. MozCast Mobile tracked the performance of mobile SERPs across a 10k keyword set over 10 days, but since Google says it could take days or weeks for the update, accurate measurements remain difficult to obtain. Stay tuned, because as more page-one URLs show the “mobile-friendly” tag, better Mobilegeddon data could be right around the corner.

2. Google+ Launches Collections – Blumenthals

Interested in using Google+ for your business but unsure how to organize groups of posts? Google+ has a new feature—Collections—that has the potential to help local businesses get more first-page exposure by allowing the organization of posts by topic. It remains to be seen how much of an impact Collections will have, and it very well may depend on Google’s direct marketing and exposure of this new feature.

3. Hope For Mobile Ads – Marketing Land

As mobile traffic continues its upward climb, advertisers are finally jumping in and starting to focus on the user experience, particularly as more consumers are looking at content in-app and from social media rather than on the mobile web. Publishers are actively working to figure out how to profit from rapidly growing mobile traffic, while advertisers are grappling with creating ads that will work well on all screen sizes and moving away from trends like ads that are specifically placed to force the user to click on them.

4. Google Gets Personal – Marketing Land

Are you ready to optimize for personalized search results? Google is reportedly in talks with advertisers to gain access to their customers’ first-party data and incorporate it into more personalized search results based on enhanced user profiles. If you haven’t done so already, now may be the time to optimize your content by focusing on your product or service and specifically targeting searcher profiles rather than using broad keywords.

5. Google+ Shows Signs Of Life With Its First Tweet – Marketing Land

Google+ has faced ongoing rumors as of late over its future, and for the most part, the social network has remained relatively silent, leaving onlookers to wonder if it would quietly split into its separate products: the social network experience, photos, and Hangouts. Instead, the social network recently showcased its sense of humor by surprising everyone with the network’s very first tweet, signaling that it is still alive and well. Google+ did make sure to point out its longstanding feelings on Facebook by commenting, “Still not on Facebook.”

Image sources:

Google Collections

May 15, 2015
Eight Years of Influencing: The Amy Arnold Story

Amy Arnold, director of research & development at Search Influence, recently celebrated her eight-year anniversary with the company April 30. Amy, one of Search Influence’s original employees, is known for her extensive knowledge of the online marketing industry, and her contributions to our company’s progression are something to pay tribute to (and also because she has some wicked dance moves).

Amy’s Journey

Amy’s journey before Search Influence began in advertising. She started her career working for the original Internet—you know, the Yellow Pages—where she sold ads in a phone book, which was a great advertising tool that has lost its value today. Next, Amy moved onto online advertising for phonebooks and was introduced to a load of technical elements. Picking up bits and pieces about HTML and coding along the way, she was able to develop basic Internet knowledge, which brought her here, to Search Influence.

In the beginning, Amy recalls late nights and weekends (say what?), and she describes the first two years as “weird and wild.” The work in the beginning had to be accomplished extremely quickly, and it was both difficult and time consuming; Amy says she truly had so much fun during these years. One of her most memorable experiences during her early years here was when she would sit around her kitchen table with other employees and develop training and processes that our team still uses today.

During her time here, there have been crucial changes to Google that affected our business in totality. In 2013, there were a combination of Penguin, Panda and Hummingbird updates that Amy remembers as a defining moment in our culture: “That was the time to take a critical look at things we were doing.” The company changed many processes that year because of these updates. In that time, Amy was reassured that although much was changing, many of the tactics and processes in place were tried and true and weren’t going anywhere. Growth like this is something that propelled our company to what it is now.

The Future of Online Marketing

The future of our business and the Internet as a whole is unpredictable, but Amy has her guesses: “Apps are going to become more important.” They are quite influential now, of course, and apps have a specific purpose because they serve a specific need. “Google wants us to provide a need to customers,” Amy believes, and apps are designed specifically to do that. Also, data security is a hot topic right now for Internet users, and this is a tangible thing Google can track. Amy predicts this affecting Google trust for businesses in the future (you heard it here first, from Amy Arnold).

When I asked her about some of her more memorable moments here, she mentioned how Will and his wife, COO and Co-Founder Angie Scott, decided to grow a local team here in New Orleans. She described it as an early stepping stone for the company’s maturity into what it is now. Even though Amy is utterly irreplaceable here at Search Influence, she had this to say about her time here: “Will and Angie had the vision and courage to make a pretty bold decision, and I’m happy to be a part of it.”

I used to live by this saying: “I’ve always dreamed of growing up to be Amy Poehler.” – Amy Poehler. Now I’ll be amending that to my new favorite Amy, Amy Arnold.

Image source:

Amy Poehler gif

May 14, 2015
How Infographics Can Give Your Online Strategy a Facelift

No industry knows the importance of image more than plastic surgery. Before and after pictures are worth a thousand words, and prospective patients heavily rely on visual information derived from those pictures when deciding which cosmetic procedures to explore. However, plastic surgery websites do not have to restrict themselves to just pre- and post-op imagery.

Introducing Infographics

Simply put, infographics are images that visualize information or data in a compelling, creative, and colorful way.

Businesses are increasingly turning to infographics to present their industry contributions. For example, Web company Unbounce, estimates that the use of infographics has seen a huge surge in recent years—an 800 percent increase from 2010 to 2012. Research conducted by AnsonAlex, a tech company specializing in producing tutorials, found that publishers with ample infographics grow website traffic 12 percent faster than those with no infographics.

Infographics are clearly more than a passing trend; they are a strategic marketing opportunities upon which the plastic surgery industry can capitalize.

Infographics Make Eye-Catching Websites

If you are looking for a new way to promote your plastic surgery clinic’s webpage, infographics are a surefire strategy for keeping eyeballs glued to your site. A single infographic has the potential to reach as many as 15 million Internet users through web searches, according to an infographic by Top Marketing Schools. In fact, searching ‘plastic surgery infographic’ yields 283,000 results on Google. Create and post infographics on your site to take advantage of this pool of interested users.

The average page visit lasts under a minute, but an infographic can keep a user reading for longer. In fact, a Search Influence-produced infographic detailing the legendary New Orleans Mardi Gras renewed interest among people that visited the official New Orleans tourism guide website. While visitors to the website typically spend an average of two minutes browsing, visitors to the Mardi Gras infographic page were spending upwards of eight minutes.

Ninety percent of the information processed by our brains is visual, so it’s only logical that we are more drawn to vibrant images than walls of text. Readers are likely to skim the infographic, absorb the information, and then explore the site further to learn what else you have to offer.

Be sure to add some written content outside the graphic. Site crawlers cannot scan images, so your optimized content must also appear elsewhere on the page in order to attract search engine hits.

To keep your users on your website, it is vital that your infographic loads quickly! The average user expects a page to load in under three seconds and will not hesitate to close a window that does not deliver fast enough. The quicker your site loads, the better your conversion rates will be.

Infographics Boost Social Media Reach

Your plastic surgery clinic can also use infographics to attract more social media followers and shares. That’s because images perform well on Twitter—even better than videos! For example, images get 128 percent more retweets than video tweets, according to Quicksprout. Similar to web pages, our eyes are instinctively drawn to tweets with alluring images.

To properly post your infographic on social media, however, you have to make sure it is shareable and easily traced back to your site. Use an embed code in the infographic so other industry professionals can easily add it to their sites. On the graphic, place your website address and the name of your clinic in bold letters. If your link or commentary is deleted through sharing, your clinic name will still remain. Using easy share links such as ow.ly or bit.ly can also make it easier to share on Twitter, Facebook, and Pinterest.

May 13, 2015