YPA Blog – File Under D

The Yellow Pages Association has launched a blog .

I added it to my feed reader under Local Search. I put it there because I don’t have a category for Dinosaur or Dead Trees or Dying industry 🙂

I kid — I think the Yellow Pages has 5-10 years of life left in it.

There may be some consolidation and there will certainly be heroic efforts to save it, but ultimately it will completely lose relevance in a world of ubiquitous connection.

Of course, it may all turn around. Who knows?