Tag: jobs

  • Workplace Wellness Helps Your Waistline and Your Bottom Line

    When pondering the thought of working in an office, several defining factors come to mind quite promptly. One of these components is the sedentary aspect of the job’s general environment. Often, active and health-conscious individuals will refrain from taking office jobs for this reason, because sitting all day long is not exactly healthy.

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    A Modern Focus on Wellness

    Changing mindsets have altered the way office spaces are set up today, and many companies have rearranged their once-traditional setups with wellness in mind. As it turns out, this new perspective results in benefits far greater than just the health of employees. In fact, having a health-driven workplace is conducive to overall productivity and satisfaction in the workplace.

    Search Influence has incorporated several health-driven components to the company’s office in order to benefit its employees. Yoga balls replace desk chairs, and standing desks are available alternatives to sitting. Search Influence also provides frequent healthy snacks to its employees, such as fresh fruit and unsalted, raw nut blends, along with filtered water and fresh coffee daily.

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    Saving Money by Saving Your Health

    The US Department of Labor notes that company health programs can not only help promote healthier behavior, but also help increase employees’ overall health knowledge and skills. In addition, creating a corporate wellness program, environment, or even a fitness challenge for employees can pay off collectively, from improved health to the overall company culture. For example, co-workers who come together to eat healthy meals and focus on fitness goals work better as a team at work, too. Healthy employees typically also have fewer missed days of work due to illness, as having a healthy lifestyle and healthy habits translates to stronger immune systems. In fact, many employers have found that implementing a wellness program significantly decreased the costs of both health insurance and workers’ compensation insurance. Studies have reported company-wide insurance cost reductions of up to 30 percent.

    Companies can maximize on this change from the traditional office space by presenting their employees with the chance to enhance their health and fitness and by following up with a reward for their employees’ efforts. This type of program has proven to boost collective morale, making companies more inviting to potential employees when looking to expand.

  • Triple Threat: Search Influence Adds Three to the Team

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    Bailey Colomb – Junior Account Associate

    Bailey graduated from the University of Southern Mississippi last May. While she enjoyed her time in Hattiesburg, she’s glad to be back home in New Orleans and living with her current roomies—her mom and step-dad. Awesome, right? She is a sarcasm enthusiast, Netflix binger, and lover of all things Bruce Springsteen. She is very excited to join the SI team and looks forward to getting to know everyone!

    Meaghan McCarthy – Junior Internet Marketing Associate

    Meaghan McCarthy is a recent grad from Tulane University, though she is originally from Cleveland, OH, the birthplace of rock n’ roll. She studied English and history, both focused on Irish studies. She is a part-time wedding florist and an amateur traditional jazz dancer. She is excited to start her first ‘grown-up’ job at Search Influence!

    Melissa Verzwyvelt – PR & Marketing Manager

    A Louisiana native and self-professed multi-tasking queen, Melissa comes to Search Influence with 15 years of experience in marketing and PR. She has worked at ad agencies in three states, handled public relations for a city, and launched successful campaigns for local start-ups as well as global brands like Sherwin-Williams and Cessna Aircraft. She grew up in Thibodaux, enjoys watching videos of cute kids and puppies, can wiggle her second toe without moving the others, and was her class valedictorian. When not watching football on the weekend, Melissa enjoys spending time with her two kiddos and her three-toothed Chihuahua.

    Join us in welcoming Bailey, Meaghan, and Melissa to the team! We’re glad to have you on the team.

  • The Fantastic Four: New Faces Join The SI Team

    The Fantastic Four: New Faces Join The SI Team

    This August, Search Influence welcomes its four newest Influencers to the team!

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    Andrew Shepherd – Junior Account Associate

    Andy graduated from Tulane University in May of 2014 with a degree in political science and Spanish. After a year of serving as an AmeriCorps member in his hometown of Birmingham, AL, Andy is very excited to be back working in New Orleans at Search Influence. During his spare time, Andy enjoys cooking, running, and trying new restaurants and bars around the city.

    Caroline Ainsworth – Junior Account Associate

    Caroline is from Baton Rouge and recently graduated from LSU with a degree in public relations. During her time at LSU, she was an avid football fan and involved in her sorority, Chi Omega. She also worked in social media and blogging for the Old Governor’s Mansion, where she got to meet Fat Amy during the filming of Pitch Perfect 2! Her hobbies include traveling, pinning quotes, Mad Men marathons, watching Audrey Hepburn in Breakfast at Tiffany’s, and spending time with her great dane, Lucy. She just made New Orleans her permanent home, and she is so excited to be joining the Search Influence team!

    Kayla Goforth – Junior Graphic Designer

    Kayla grew up in Elon, North Carolina and graduated from UNC-Chapel Hill in May. She just moved to New Orleans with her huge fluffy cat (appropriately named Toulouse), and she loves the historic architecture and general sense of community already. She’s been dancing since she could walk and hopes to one day dance with one of the many talented local dance krewes in a Mardi Gras parade!

    Stephanie Burnison – Junior Account Associate

    Stephanie is originally from Southern California. She graduated from Loyola University New Orleans in May with a degree in marketing and a minor in legal studies. While at Loyola, she was a member of the Gamma Phi Beta sorority, where she served on the Executive Board for all four years culminating in serving as president. She is an animal fanatic and has a huge heart for rescuing any animal she can. Currently, she has three dogs (an ex-racing greyhound, poodle, and pit bull puppy) and a very fat cat. She is OBSESSED with making them famous via their own Instagram account @nolarescues. She’s a One Direction and Starbucks enthusiast and is related to the Kardashians.

    Welcome, Andy, Caroline, Kayla, and Stephanie! We look forward to seeing all the great things you will accomplish!

  • The Write Stuff: Search Influence’s Freelancer Community

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    Search Influence’s mission is to help businesses succeed online, and one of the ways we do that is by delivering high-quality content, from engaging blog posts to specialized website content and more. Talented freelance writers are a vital part of our content creation process. In fact, we’ve developed some great tools for managing our entire content creation process as well as an internal team of editors to ensure our freelance community is diverse and vibrant. Now it’s time we shine a spotlight on our talented community members and offer a look into what it’s like to work as a freelancer for Search Influence.

    Who Can You Find Freelance Writing for Search Influence?

    Saying that the Internet is diverse would be an understatement, so producing quality content means having a diverse team. Our community includes professional freelancers, students in undergraduate and professional programs, stay-at-home parents, world travelers (as I write this, we have freelancers spending time in Chile, Indonesia, and Italy), and more. We are always thrilled to match the right content with the right writer, whether that means a journalism student getting the chance to write a press release or an aspiring comic taking a crack at Twitter posts or blogs.

    Developing a Diverse Writing Community

    Over time, we have learned that our writers’ particular expertise is their greatest asset, so we’ve spoken to freelancers to identify the biggest challenges to leveraging that expertise to produce quality content. We have adjusted our grading scale to prioritize original and in-depth work, in order to encourage writers to focus on producing informative, natural content. Meanwhile, although our editorial team ensures all writing meets our standards for quality, we don’t penalize writers over minor technical mistakes. These changes encourage our freelancers to write content that improves our clients’ online presence by conveying valuable content to their audiences.

    We have also taken steps to make sure our freelance community benefits from these changes. First, we raised our pay rates to ensure our writers felt how much we value them. Then, in Spring 2015, Search Influence created a new position, the Freelance Community Coordinator—that’s me—to develop our freelance community by providing valuable training to all of our writers. Before coming to Search Influence, I worked as both a writer and a writing instructor. I taught college writing courses and published articles and a book about Eastern Europe. I also worked as a freelance editor for international corporate and governmental clients, so I’m familiar with the freelancer perspective. In the coming year, I’ll be using that experience and insider knowledge to help Search Influence’s writers develop their freelance writing and professional skills.

    Matching Talent with Content

    Our freelancers come from many walks of life, so we don’t take a one-size-fits-all approach to workloads. We’ve developed a new software system in-house that allows writers to select their own tasks. This way, writers can select the assignments that best match their skills and interests. They can also take on as much or as little work as they want, based on their schedule.

    This means that, at Search Influence, freelancers can decide to take on full-time workloads or only occasionally grab work when they need it. According to Mary S., that’s made a big difference: “The change in the system which allows writers to choose jobs from a list has been a huge improvement … Because of Search Influence’s system, I’ve been able to continue working at a slower pace and dedicate more time to my family.” Joel F., who freelances full-time, also sees the new system as a big improvement: “As a bonus, I like the modern task selection system, which allows me to schedule my work week according to the volume I can handle.”

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    Why They Choose Freelance Writing for Search Influence

    Rather than telling you how our writers feel about writing for us, I’ll let them give their own review of freelancing for Search Influence:

    Katie D. enjoys having a writing career that gives her the freedom to make her own work schedule. “I decided to seek out projects independently. I love the diversity of assignments. I also appreciate the flexibility, especially with a family,” she said. It only took her a few months to prove she’s an exceptionally well-rounded writer who’s dedicated to her work.

    Over 10 years of freelancing, Mary S. has built up an impressive list of clients. She appreciates the variety of topics and media she can write at Search Influence. “The flexibility and variety of jobs is important to keeping my motivation strong … Having a variety of topics and clients helps keep things interesting and presents new challenges with each job.” Freelance writing for Search Influence has also made Mary incredibly adept at capturing the tone and message of specific clients—so much so that we’ve even had clients specifically request her work!

    For Joel F., who has experience in everything from content production to graphic design, freelancing is about preparing for the future. “To put it simply, freelance writing is a fantastic way to practice. Formal tone, business style, marketing tactics, every one of these genres is explored regularly … My goal is to hone my marketing skills in writing so that when I eventually want to promote myself and my own businesses, I have all the skills already finely sharpened.” Joel has diligently developed time-management skills that have made him one of our most productive writers.

    We are proud to count Katie, Mary, and Joel among the talented freelancers writing for Search Influence. As our freelance community continues to grow, we will continue to refine our system to provide them with valuable training and the flexibility to set their own schedules and develop their own specialties, all while continuing to deliver high-quality content that helps businesses succeed online.

    Interested in a freelance writing gig for Search Influence? Apply online today!

  • Search Influence Welcomes Six Shining Stars to the Team

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    Search Influence is hiring and we are still growing! Six talented new Influencers have joined our team and hit the ground running.

    Jared Jones – Junior Internet Marketing Associate

    Jared is from Pensacola, Fla., and studied at Xavier University. He can be over-the-top at times, but he’s good at directing all of his excess energy. His hidden talent is a wealth of random information stored in his head that comes out at any given moment!

    Laird McIver – Junior Internet Marketing Associate

    Laird is originally from North Carolina and went to Rhodes College. She has phenomenal glittering skills due to her time decorating shoes for the Krewe of Muses, and she recently became a riding member! In her free time, she reads books, cooks, and scuba dives with sharks.

    Leo Rubini – Junior Account Associate

    Originally from Atlanta, Ga., Leo is a recent Tulane University graduate who couldn’t be more excited to begin his professional life in New Orleans. In his free time, Leo likes to explore the city, cook, travel, and go on runs. 

    Sarah Begault – Account Associate

    Sarah is from Metairie, La., and currently lives in Kenner. She graduated from Louisiana State University in May 2014 with a degree in business and was a member of Pi Sigma Epsilon business fraternity for three years while in school. She has two German Shepherds that she loves (Beau and Sasha)! Her hobbies include reading, baking, painting, Pinterest projects, and crafts, and she’d like to start a blog soon about her crafting successes and fails. Sarah is currently obsessed with Orange Is the New Black and The Walking Dead. She loves country music but listens to just about everything from Lil Wayne to Taylor Swift.

    Savanna Guzzardo – Junior Account Associate

    Savanna is from Covington, La. She recently graduated from the University of Southern Mississippi with a degree in public relations and a minor in marketing. During Savanna’s time at USM, she was a member of Delta Delta Delta Fraternity, where she enjoyed raising money for its chosen charity, St. Jude Children’s Research Hospital. In her free time, she loves to read and spend time with her pets. Savanna is excited to be back in Louisiana and joining the Search Influence team!

    Sophie Kirk – Junior Account Associate

    Sophie is originally from Mandeville, La. She is a recent graduate from Louisiana State University, where she majored in mass communication with a concentration in public relations. At LSU, Sophie was a very active member of her sorority, Delta Zeta. She is very excited to become a part of the Search Influence team!

    Join us in welcoming Jared, Laird, Leo, Sarah, Savanna, and Sophie to the team. We’re so glad to have you on board! Interested in life at Search Influence? Find out about our company culture.

     

  • Search Influence Takes a Shine to New Summer Influencers

    Search Influence Takes a Shine to New Summer Influencers

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    Search Influence continues to grow! This June, we’re proud to welcome four new faces to the team.

    Brittney ScheringJunior Internet Marketing Associate

    Originally from a small town just south of Detroit, Mich., Brittney first ventured over to Grand Valley State University, where she obtained a bachelor’s degree in professional writing in April 2011. The following month, she moved to New York City and then to Los Angeles one year later. Last October, she moved to New Orleans on a whim with her boyfriend and their crazy pup, Frida, who just turned a year old on Cinco de Mayo. Prior to working at Search Influence, Brittney worked as a full-time nanny and freelance writer/editor. She loves to spend her free time enjoying live music everywhere.

    Jensen QuadrosJunior Account Associate

    Jensen is from New Orleans, La. She is a recent graduate of Loyola University New Orleans. She has a degree in marketing (one of her favorite topics) as well as a minor in accounting. In her free time, she loves driving and going on road trips, especially trips to the beach. Jensen is excited to join the Search Influence team!

    Jordan SmithJunior Account Associate

    Jordan is from Mandeville, La. She recently graduated from the Louisiana Scholars’ College at Northwestern State University in Natchitoches with a degree in communications and liberal arts. At NSU, Jordan was a member of Phi Mu Fraternity and the editor of the Potpourri yearbook. She is excited to get started at Search Influence!

    Rebecca Cutler – Junior Account Assistant

    Rebecca is from New Jersey, and she is about to start her senior year at Tulane University. She is pursuing a dual degree with a B.S.M. in marketing and a B.A. in economics. In the past, she has interned at advertising agencies in New York and in New Orleans. She absolutely loves New Orleans, but she especially loves the amazing food and trying new places to eat.

    Welcome to SI, Brittney, Jensen, Jordan and Rebecca! We’re excited to see all the great things you will accomplish!

  • A Dream Job is Still Within Reach! Here Are 3 Ways to Find it

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    We’ve all been asked at one time in our young lives: What do you want to be when you grow up? For most of us, the dream of being a cowboy or an astronaut (or for me, a taxi driver) are long gone, but the essence of the question still applies and is an important one. It’s also empowering. It implies that the decision is up to you, and all you need to do is pick something and go after it.

    Although it might not be as simple as that, you do have this kind of power when choosing the company that is right for you.

    As a new college graduate or a young adult looking for a job change, there are a lot of possibilities, and the job search might even seem overwhelming. Where do you begin? I am neither a young adult looking for a job change nor a new college graduate, but there are a lot of things I wish someone had told me when I was one. Primarily, that if you break down your interests and work habits, you’ll be much more equipped to recognize your dream job when you see the description.

    Hopefully you’ll find these tips helpful during your job search.

    Tip #1: Figure out what you’re actually interested in.

    You have probably thought about what you should do or the most popular jobs for your major or even what your family thinks you should do, but have you really thought about what you want to spend your time doing?

    For me, I’ve always been interested in tech. My favorite college class was “Communication in Technology.” I love being online and reading updates about best practices for online marketing, and I can set up a complex entertainment system like nobody’s business. When I was fresh out of college, I didn’t realize jobs existed where I could indulge these interests.

    So ask yourself: What classes did you enjoy in college? What articles attract you when you’re browsing the news? What online newsletters do you subscribe to? What kind of catalogs do you look forward to browsing? What magazines do you read?

    Let’s say you’re crazy about travel. You save all of your money for your next adventure, you have Wandertab installed on Chrome, your DVR is packed with Travel Channel shows, and your inbox is full of flight deals. You might want to start your job hunt with industries that incorporate travel, like a cruise line, travel agency, or tourism board.

    Tip #2: Play to your strengths.

    Now that you have an idea of the kind of work you want to do, it’s also important to consider the work environment and your own strengths. Think about previous projects where you’ve had success and were proud of the end product. Were you working in a group? Which skills were key to the result—organization, creativity, subject knowledge? By digging into your own skill set, you can be more particular about the types of jobs for which you apply.

    Company culture is important as well. You spend a lot of time at work, and by extension, with your coworkers. How you feel at the company and in the presence of your coworkers will affect your job satisfaction and ultimately your performance. Consider guidelines like dress code, benefits, time off, and willingness to train new employees. Would you mind being the youngest amongst future coworkers, or is it important that you work with peers? The answers to these questions can play a big role in shaping your job search.

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    Personally, I loathe pantsuits. In previous positions, I was the youngest person in the room, and I prefer working with peers. I’m proud of my organizational skills, and I thrive in a collaborative, busy environment where there’s always something more to do; boredom is not my friend. When I started working at Search Influence, something just clicked. I loved learning from my intelligent, peer coworkers, and account management suits my skill set.

    You don’t always hit the jackpot while starting your career, but taking a critical look at your fit with a potential employer is a very important step to take before sending in your resume.

    Tip #3: Talk to people who do what you think you want to do.

    This was hands-down one of the biggest missed opportunities for me when I was looking for my first job. I was so nervous! I didn’t want to bother anyone, and I thought everyone would flat-out deny me if I asked to talk to them. Being on the other side of this now, it is so incredibly not true. It’s even the exact opposite—I love telling people about my job at Search Influence. Especially younger people who think they might want to work in my field of online marketing.

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    A current employee of a company you’re interested in or someone who holds a job title you aspire to hold one day is an invaluable resource if you’re willing to ask. They can tell you so much more than a job description: day-to-day tasks, work environment, team structure, key skills, and even tips for getting hired.

    If you don’t know someone who works in your field of interest, use your alumni group and/or any connections you might have. You’d be surprised who knows someone you might want to speak with. And when you do find the person to talk to, come to the meeting prepared with questions to discover information that would be most valuable to you.

    By taking the time to think about your interests and strengths, and by taking proactive steps to talk to someone in the field, you’ll be much better equipped for your job hunt. You’ll likely send out fewer resumes, but they’ll be for positions that are a home run for you instead of hoping something sticks, making them much more beneficial in the long term.

    If you’re like me and enjoy tech, search engine optimization, and online marketing, find out more information about open positions at Search Influence on our Careers page.

  • Tech Talent Times Two: New Influencers Join the Team

    Tech Talent Times Two: New Influencers Join the Team

    Our talented troop is growing at Search Influence. Meet the two new Influencers who are joining our online marketing team.

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    Hannah Selser – Junior Account Associate 

    Hannah grew up in New Orleans and recently graduated from Southeastern Louisiana University, where she got her bachelor’s degree in marketing with a concentration in advertising and integrated marketing communications. Before Search Influence, she worked at PJ’s Coffee for six years as a barista and special events coordinator. When she’s not working, she’s spending time with her friends and family or doing just about anything outdoors!

    London Fougerousse – Junior Online Advertising Assistant

    Originally from Baton Rouge, LA, London graduated from Louisiana State University in May 2014 with a B.A. in English and a B.S. in psychology. She will be finishing her final semester in the English M.A. program at Tulane University this fall. With a book always on hand, she’d be more than happy to give you a suggestion for your summer reading list. A writer on the side, London is obsessed with sharing her love of HBO, Wes Anderson movies, southern cooking, and fancy baking.

    Welcome, Hannah and London! It’s great to have you on the team.

    Interested in becoming the next great Influencer? Check out our jobs page.

  • Eight Years of Influencing: The Amy Arnold Story

    Amy Arnold, director of research & development at Search Influence, recently celebrated her eight-year anniversary with the company April 30. Amy, one of Search Influence’s original employees, is known for her extensive knowledge of the online marketing industry, and her contributions to our company’s progression are something to pay tribute to (and also because she has some wicked dance moves).

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    Amy’s Journey

    Amy’s journey before Search Influence began in advertising. She started her career working for the original Internet—you know, the Yellow Pages—where she sold ads in a phone book, which was a great advertising tool that has lost its value today. Next, Amy moved onto online advertising for phonebooks and was introduced to a load of technical elements. Picking up bits and pieces about HTML and coding along the way, she was able to develop basic Internet knowledge, which brought her here, to Search Influence.

    In the beginning, Amy recalls late nights and weekends (say what?), and she describes the first two years as “weird and wild.” The work in the beginning had to be accomplished extremely quickly, and it was both difficult and time consuming; Amy says she truly had so much fun during these years. One of her most memorable experiences during her early years here was when she would sit around her kitchen table with other employees and develop training and processes that our team still uses today.

    During her time here, there have been crucial changes to Google that affected our business in totality. In 2013, there were a combination of Penguin, Panda and Hummingbird updates that Amy remembers as a defining moment in our culture: “That was the time to take a critical look at things we were doing.” The company changed many processes that year because of these updates. In that time, Amy was reassured that although much was changing, many of the tactics and processes in place were tried and true and weren’t going anywhere. Growth like this is something that propelled our company to what it is now.

    The Future of Online Marketing

    The future of our business and the Internet as a whole is unpredictable, but Amy has her guesses: “Apps are going to become more important.” They are quite influential now, of course, and apps have a specific purpose because they serve a specific need. “Google wants us to provide a need to customers,” Amy believes, and apps are designed specifically to do that. Also, data security is a hot topic right now for Internet users, and this is a tangible thing Google can track. Amy predicts this affecting Google trust for businesses in the future (you heard it here first, from Amy Arnold).

    When I asked her about some of her more memorable moments here, she mentioned how Will and his wife, COO and Co-Founder Angie Scott, decided to grow a local team here in New Orleans. She described it as an early stepping stone for the company’s maturity into what it is now. Even though Amy is utterly irreplaceable here at Search Influence, she had this to say about her time here: “Will and Angie had the vision and courage to make a pretty bold decision, and I’m happy to be a part of it.”

    I used to live by this saying: “I’ve always dreamed of growing up to be Amy Poehler.” – Amy Poehler. Now I’ll be amending that to my new favorite Amy, Amy Arnold.

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  • Optimize Your Commute: Influencers Caught Ridin’ Sweaty

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    At Search Influence, biking to work is not a passing fad (and that’s not just because this is how our CEO Will Scott gets to work). Search Influence riders braved rainy weather conditions last week to ride in support of the 2015 NOLA Bike to Work Week, finishing among the top businesses citywide along the way.

    Bike Easy’s 2015 Nola Bike to Work Week included a total of 35 New Orleans businesses participating, with more than 1,015 trips logged over the course of the eight-day challenge, according to Bike Easy.

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    Out of the 35 participating workplaces, Search Influence placed in the top five for two of the three pillars of the challenge. Though the team was small, we came in third place for the total number of trips our riders logged as well as fourth for the most new riders (first-time participants in NOLA Bike to Work Week).

    For many members of the SI family, biking extends far beyond just one week a year—it is the way they commute to work daily. Some ride from Mid City, Central City, and Treme, while others come from as far as the Ninth Ward to get to the CBD. Influencer Mattie Kenny said her favorite part about biking to work is “connecting with my environment while I have ‘me time.’”

    NOLA Bike to Work Week is one of many events throughout the year put on by Bike Easy, whose mission is to “make bicycle riding in New Orleans easy, safe, and fun.” To find out more about what Bike Easy is and how to get involved, you can check out its website here.

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