Tag: jobs

  • Search Influence Team Continues to Grow

    Search Influence Hires Two

    Search Influence is pleased to announce its two recent new hires, Bryan Hoang and Casey Duplantis.

    Bryan Hoang

    Born and raised in Mississippi, Bryan comes to Search Influence with his Bachelor of Arts in communication from the University of South Alabama. He recently moved to New Orleans, and what better place could there be for a self-professed “foodie.” For fun, Bryan runs a fashion and food blog and bakes in his free time. He has joined the Account Management department as a Junior Account Associate.

    Casey Duplantis

    Casey has been hired as the Manager of Technology and Development. A south Louisiana native, Casey studied both Computer Information Systems and Music Education at Nicholls State University. He brings to us several years of small business and enterprise IT experience in the financial, logistics, and healthcare industries. Previously, Casey worked as a Senior Manager and Solution Architect of Card Servicing at Capital One. In his free time, Casey enjoys spending time with his family, playing music, video games, and consuming anything tech.

    Welcome to Search Influence, Bryan and Casey. We’re all excited to have you on the team.

  • Bust Stress and Stay CHARGED: How 10 Influencers De-Stress In & Out of Work

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    Stress Fact:

    Did you know that during high-stress situations, the pupils dilate similarly to how they react when you see someone you are attracted to? This dilation is a natural reaction our body makes when trying to gather more information about the situation.

    Now you can practice your information-gathering ability by reading about the ways our Influencers deal with stress.

    As April is Stress Awareness Month, we decided to survey some of our employees to learn their favorite ways of dealing with stress, both in and out of the workplace. While we received many unique answers, we discovered some overarching themes and therefore feel equipped to prescribe some foolproof activities you can do to relieve stress. Here are some of the themes we found:

    Exercise

    Courtney – Sports Leagues
    “One of the best ways I’ve found to relieve stress is by joining the many social sports leagues around the city. It’s a great way to stay active while also meeting new people and keeping yourself distracted for a couple of hours. They say physical activity is one of the best ways to relieve stress, so why not do it while enjoying drinks and fun with friends?”

    Jackie – Barre3
    “Barre3 embodies ballet barre, pilates, and yoga. I have a difficult time disconnecting from work, even while I am out of the office. During the hour at Barre3, it is hard to focus on anything other than your muscles shaking and your breathing. It allows me to escape my thoughts for an hour each night and focus on working my body instead.”

    Gabrielle – Running
    “Given the city we live in and the pureness of a ‘go-cup,’ it would be hard not to say wine! My real drug of choice gets me high, frees my mind, and makes me feel invincible. I have a sign on my desk that says ‘Running, cheaper than therapy.’ You have no idea. When I run, I completely zone out. There’s this separation between mind and body, and at that moment every worry is erased. Somewhere between the self-inflicted pain, mental discipline, and solitude, running has taught me that I’m capable of so much more than I think. We all have bad days with unprepared meetings and condescending emails. You’re lying to yourself if you never thought ‘I’m not cut out for this’ or ‘I’m tapping out.’ Stress is meant to challenge you. Whether at work or on a run, there is no better feeling than overcoming what you thought you couldn’t do. Since stress will never get easier, you have to get tougher.”

    4-19 - Cheaper Than Therapy

    The Arts

    Mary – Glass-blowing, Painting, Photography
    “I was really drawn to working in online marketing because of the very changing nature of the SEO environment, so my hobbies end up being sort of similar in that they are ever changing. I do glass blowing occasionally, but I’m mostly a photographer and painter outside of work. You can find my photography all over our website (banner photos, team building event photos, and headshots are all by yours truly). I like hobbies that keep me busy and learning. I do watercolor portraits of couples and portrait photography that focuses mostly on headshots and engagement sessions.”

    4-19 Mary Drawing 4-19 Glass Blowing

    Shaye – Illustration and Design
    “I like to multitask and push myself to always do more. At the same time, I’m a high-stress person with lots of anxiety. It helps to come home and satisfy my need to be productive by doing something that I love. For me, that’s illustration and design. I draw doodles, just whatever I want really, and it’s relaxing because I don’t feel like I am wasting time (which often stresses me out more than being busy!) but I’m doing something I want to do—and it’s just for me. I really like making patterns especially because it can be kind of hypnotizing. Funny enough, people have started to notice my illustrations and design work, and they like it. So that’s just an added benefit. I really only do it because it makes me happy!”

    4-19 Shaye Illustration

    “Biking”

    Kiersten – Bicycling
    “Whenever I’m stressed at work, I like to listen to really dramatic but upbeat music, like Tears for Fears or Send Me On My Way by Rusted Root 🙂 I’ll also grab a conference room to get away from people and really focus. I’ll go for a bike ride during lunch. Outside of work, I like to bike to the river or the bayou to de-stress.”

    4-19 Bike Tattoo

    Shane – Motorcycling
    “There is nothing better for stress relief than the wind in your hair, the world flying by with no frame and the exhilarating feeling of freedom you can only get while on two wheels. How do I de-stress? I ride my Harley as often as possible, generally every day year round.”

    4-19 Motorcycle

    Media

    London – Reading
    “When I’m feeling a little overwhelmed at work, I make sure to take at least 15 minutes to unplug from everything and catch up on reading. I’ve been reading for fun ever since I was very young. (I was always grounded, and reading was the only fun thing I was allowed to do!) But even now, 20 years later, reading is the most relaxing and convenient way to de-stress.”

    Rafiq – Music and Gaming
    “The way I usually get rid of stress is by playing drums and video games. Drums let me get a good workout while I’m also creating music. With video games, it’s fun to dive into a world, learn the game’s story, and be challenged by whatever monsters or bad guys you meet. I also write, sometimes about video games and other times just for my own personal portfolio. This lets me channel my frustrations onto paper by building or developing characters and writing out interesting plots.”

    4-19 Video Games

    Jared – Gaming and Music
    “When stress and work pile up on me in the office, I like to tune in to some relaxing video game instrumentals to turn my work into a literal adventure. Outside of work, I can actually play some video games to unwind or kill time in between other activities such as reading and working out. Springtime air is enough to relieve anyone’s stress.”

    Conclusion:

    As you can see, our Influencers provided some great answers that contain overlapping stress-busting techniques. The ways they cope with stress reveal how eclectic and interesting these Influencers are! Some key takeaways we’ve learned are these: try anything, integrate multiple initiatives, and continue to be productive. Do things you LOVE in order to fight the stress from things you LOATHE.

    And remember, stress is foreign to no one! We’re all in this together, and together we can beat stress!

    Tell us: how do YOU fight the stress in your life?

    Image Credits

    Eye Dilation GIF
    Crying Girl GIF
    Video Game Image

  • Women in Technology: The Influencer Way

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    I actually never seemed to notice that our staff is over 70% women until it was pointed out to me recently; however, I’m not surprised, since New Orleans was ranked one of the best cities for women in technology in 2015. While it’s no secret that many people still view the technology field as a “guy’s world,” there are those of us who predict 2016 to be a big year for women. As usual, Search Influence is one step ahead of the industry, with a female COO/co-founder and women in upper management of almost every department. Here is a chart that outlines the percentage of women in each department at Search Influence:
    Woman In Tech By Department Image
    This month, I sat down with a few of the inspiring women who make up the Search Influence team to learn more about why they chose their path and how they feel about the future of women in technology.

    London F Image Jordan P Image Mary S Image Mattie K Image

    Serena Hirasawa: So, first things first: how long have you all been at Search Influence, what is your current title, and did you have any previous tech industry experience before starting here?

    London Fougerousse: I am a Junior Online Advertising Associate. I’ve been here for almost 10 months. I didn’t have a lot of tech experience previous to working here, so I’ve learned all that I know from working at Search Influence. Other than personal tech experience, my educational background is in secondary education and literature, so there were a lot of tech innovations for the classroom that we were focused on and kind of using social media in the classroom to get people more interested in and up-to-date on digital technology.

    Jordan Polhemus: I am an account manager. I’ve been here for about two and a half years. I had a little bit of coding and WordPress experience before working at Search Influence and several years of marketing experience as well.

    Mattie Kenny: I’ve been with Search Influence for three and a half years. I am a web developer, and I did do a lot of Internet installation for small businesses when I was in high school; that was my job. Which is not remotely actually involved in the tech industry.

    Mary Silva: I’ve been at Search Influence for almost three years now; I am an Internet Marketing Team Lead on the technical side of the Production team. My tech experience before Search Influence was a few different things. School wise, I was an online marketing-focused major at Tulane. I was really fortunate to be in college right when that was becoming part of the curriculum. I also worked part time for the Tech Connection Apple Store and managed their website. I did all of their freaky web-dev stuff that they trusted me with. SI is my first formal job experience, and my job story is actually pretty funny—Will Scott [CEO] came to speak to class about SI and sort of side-note mentioned that they needed new website photos, and my professor interrupted him to say, “We have a photographer in this class! Mary, raise your hand.” So I raised my hand and was real embarrassed but then I thought, actually, this company seems really cool. So after class I stayed behind and went up to Will and said, “Yeah, I could do your photos for your website, but also I’d just really like to work for you. I know you don’t have any part-time employees, but would you consider it? Because I’d really like to work for you guys.” So the next day I got a phone call from the Search Influence production manager at the time asking me to come on in, we’d like to consider you for a part-time position even though we’ve never done this before. And that’s how I got the job.

    SH: What other kinds of online marketing classes and projects did you do in college?

    MS: We had a really cool class where we actually got to run paid ads. I can’t remember the name of the course now, but we essentially came up with a business idea. Mine was to create a Yelp, but specific to tattoo parlors for people to find tattoo shops around the globe. We made a Facebook page and website for it and then we ran paid advertising for our business to see how it went. It was really cool, we were put into groups of two to three people and worked together to do some A/B testing for ads to see what worked for what types of businesses, and in the end we were able to compare everyone’s experiences to see what was successful. So that was a really cool experience that you don’t typically get in a classroom setting. We also had a class through the same professor that worked to get you AdWords and Analytics certified, so that was nice too. Good experience in college.

    SH: When is the first time you each became interested in or considered the technology field as a viable career option?

    MK: The first time I considered it was probably in high school. When I went to college, I was considering majoring in computer science, but opted for political science, because…reasons. I probably made a misstep there, but I thought about it while I was in college.

    LF: I can’t say that this was really something that I was specifically looking for—I’m so happy I found it. But I’m always interested in pushing boundaries and pushing expectations that people may have of myself, especially as a woman. And really, any time you can combat any stereotype is a step in the right direction for sure.

    MS: I’m on the same page as you, London; I sort of fell into it. I grew up using my dad’s computer, and in high school, I had all kinds of guy friends who were into building computers and coding, and I always thought it was cool but felt like it was a “dude’s thing.” I was not really asked to be a part of that—but I wanted to. Then I went to college and was a neuroscience major, because I was a science nerd, and that was more of an acceptable field for both women and men at the time. And then realized that I wasn’t really trying to be a neuroscientist—it was a little more difficult than I expected. So, I thought, “Business school makes sense. It’s more practical,” and once I was there I realized that, oh, I could do this techy stuff that I loved and also combine it with business in the online marketing field. So it was sort of combining a practical field with something I loved, which was cool.

    JP: It’s just gotten really valuable now. I mean, 10 years ago, people weren’t spending the money to have an in-house marketing person or at least an agency to do this stuff, and now they think, I have to do this because it’s so important and all of my competitors are doing it. So now, the training that we have and the work we do at Search Influence is so much more valuable, and clients see that.

    MS: It’s really integral to a business’ success these days. Whereas in the past it was like, “Oh, it would be nice if we could afford a budget to get a nice website,” but now, you have to get a nice website and get it together online.

    SH: I definitely agree with the fact that everything is moving in that direction—if you don’t do it, then you’re not going to be successful. Do you have any female role models in the STEM field that you look to now for motivation and inspiration or from when you were younger that really sparked that interest?

    LF: I did not grow up with any rigid stereotypes. My mother is a huge role model for me and she is an HR manager in the oil and gas field, and I grew up with a lot of kids whose mothers stayed at home. Which, there is nothing wrong with that—it’s their choice—but I didn’t grow up with the common refrain of someone saying, “This is what women do, and this is what men do.” I think that background is something that has really encouraged me to say, “Well, I can try this or do that.”

    MS: For me, it was also similar. I wouldn’t say that I necessarily have a role model in STEM, but my mom was the president of a publishing company growing up and she was a working woman, you know, in the office every day. So it was cool for me to see growing up not only that a woman could work in offices—obviously women do that—but to be in such a position of respect and authority and at a fairly young age. So that’s sort of who and what was my role model growing up, that my mom was awesome so I could be just as successful.

    JP: That’s funny, because that’s what I was going to say. I grew up with a really powerful and strong mom in the workforce, and it wasn’t so much an option [for me] but more like, “You are going to kick butt at what you do and work really hard at it,” and I had a huge amount of respect for that. Both my parents are in real estate; my dad is a contractor and my mom owns a real estate company, and when everything hit the fan with the housing market around 2007-2008, their business model completely changed. They went from selling an average house for $500k down to maybe $110k, and then they had to combat that and change how their business model worked. So when I was in college, they had transitioned to selling foreclosures at that point, and every other contractor and real estate agent in my parents’ county went bankrupt—except for my parents, which was so amazing, because they were able to change what they were doing. I had a huge amount of respect for them, because in the tech industry, everything we do is going to be completely different in two years. So, the way they were able to model their business and change it opened my eyes, because I was old enough at that time to realize what they were doing, and it was all spurred by my mom; she did that. So I’m with you on the mom thing. It’s more of a business-related than a STEM thing, but I can understand that how they modeled that would be relatable to the tech industry because you always need a software upgrade or to adapt every 10 seconds.

    MK: Definitely when I was younger I was influenced by Marie Curie. And also Melinda Gates, who is Bill Gates’ wife, was a big influence on me. But she was a lot less hard-science oriented and more humanitarian oriented, but she is STEM-adjacent at the very least. Those were really big role models for me.

    JP Wedding Image  LF Image

    SH: It’s really interesting and awesome that three of you chose specifically your mothers and that you all had that strong role model in the home. Someone I’ve seen as a STEM figure to girls on a larger scale is Dana Scully from The X-Files, especially when the show was first on the air [in the 90s and early 2000s]. She influenced so many girls across the country to pursue those kinds of interests, because she was a doctor and an FBI agent and super successful in those positions.

    LF: And the gender roles on that show are so interesting because they do make a big deal about it. We would watch a show like that created today and it wouldn’t be explicitly talked about, the fact that she was so strong. That and Silence of the Lambs; it’s kind of like a similar detective-y play on a traditional men’s role.

    MS: I think our generation has been really fortunate in that maybe before us it was really important to choose a female role model, in particular in the STEM field if you were interested in that, but I feel like we’ve been fortunate enough to grow up in an era where things were changing to the point where it’s kind of all around us. Like, we saw a lot of powerful women in a lot of different places in society, so it’s been a lot easier for us to not have to pick a role model but say that we’re surrounded by amazing women, and we can do that too.

    SH: So based off of that notion, why do you think it’s important for women and girls to pursue their interests in STEM? What do you do to encourage young girls to explore this growing industry?

    LF: You can’t be what you can’t see, so while we have our mothers as fantastic role models, and my mother’s position is not directly related to the STEM field, if I am to continue in this and pursue it my daughter would have a role model in the field. It’s just the more and more people push themselves into areas that are less populated by women, the more and more you’ll have people perceiving that it’s normal for a woman to do this and that it’s not stereotype-breaking.

    MS: I think it’s important to encourage girls at a younger age, because I remember being really young, probably like fifth grade or something, and being in these gifted classes because I was a big math nerd growing up and they were always putting the guys in the spotlight for succeeding in math even though [the girls’] grades were technically just as good, but that was sort of just naturally how things occurred in the classroom. And when I went to high school, I went to an all-girls school. I was just as successful as I was when I was in mixed-gender schools, but I was able to be the math president of the honor society because there wasn’t this sort of natural occurrence of putting guys in the spotlight. So I feel like being aware of those accidental natural ways things happen in the classroom at a young age and how that can influence the mindset of young girls is something we should be better at and self-aware of.

    JP: If you think about it from a business perspective, let’s say you have 100 people in a room in the STEM field and only 10 of them are women, but the demand in a business is the same. Fifty percent of the people out there purchasing are women, probably more than that, because usually women make the purchases in the family. If you can make the website or business that is focused towards women and you are a woman, you have a huge advantage over all the other men in the room because you are able to create products for women unlike men could. You would be able to establish yourself as the expert with a lot of demand and very little supply for women who are web designers or graphic designers or brand and marketing managers, because if I have a product for a women and I’m creating a marketing team, I’m probably going to want to have a woman head that because they will be able to see it differently than a man.

    MS: Diversity definitely provides a lot of perspective for businesses, not just gender-wise but ethnicity, background, income, and everything. Diversity is so important for a business’ success because you can’t have a group of like-minded individuals running a business, or you won’t be able to see the obstacles to overcome. For young girls, I think it’s important to recognize the competitive advantage that they have to offer from their background and everything to understand why you as a unique person have something special to offer to a business.

    MK: Nothing is off-limits because of gender. Or age, ethnicity, or where you grew up. If you find an interest, pursue that interest until you stop being interested in it, and you realize that something else suits you better.

    SH: I definitely think it is really important to encourage young girls. I read this once in an article a few years ago, and I try to put it into practice as often as I can, that when you talk to young girls that you see, even the little girl you see on the streetcar that looks at you and you say “Hi,” I always try to ask them a question about their interests or related to their intelligence as opposed to commenting on their appearance. I try to reinforce that yes, you are beautiful, but there’s so much more, and your brain is great too, just to cultivate that and understand that concept from a young age.

    MS: It’s those little social cues that we’re just used to, and it’s important to acknowledge and be aware of.

    SH: Do you currently participate in any STEM activities/organizations outside of work?

    MS: I work with Longue Vue House & Gardens, which puts on a yearly STEM event, Day of the Girl, for young girls in the community ages 7-12. She brings in women from all kinds of STEM fields and has them talk to the girls about what they do and their industry. I had a chance to do that a few months ago, and it was really cool because she had me from Search Influence in the technology field, and she had a female engineer from Shell, and a women who worked for the water-cleaning industry to incorporate science there, and then she also had an Olympic gold medalist in swimming. So she had all of these women from New Orleans talking about what they do very candidly and exposing them to, “Hey, this is what they do. Just keep that in mind and know it’s possible.” I think it takes as little as that interaction to ingrain it in little girls that you can do whatever you want, and yeah, if you want to be a stay-at-home mom, that’s great too. But you’re still able to expose them to great values and opportunities. I’ve also been getting into Girls Who Code, so I’d like to be part of hosting workshops where I could teach them how to code like basic front end stuff.

    MK: I do computer, math, and science tutoring to teach girls to code in the Marigny, specifically targeting little girls of color. I’ve been doing that a little less than a year. I started following @BlackGirlsCode on Twitter and ended up getting together with some other Nola Women in Tech people.*

    Longue Vue Day of the Girl with Mary Silva  Mattie With Hacktoberfest Shirt Image

    SH: In an ever-changing digital world, how do you feel like a job in the tech industry has impacted your life outside the office?

    JP: It’s made us so relevant by making us understand how a business works and how to utilize the tools that we have. Also, the structure of Search Influence makes us so used to change, which is kind of an oxymoron, but it makes us get used to always changing our systems, which happens so often in the STEM industry. As a whole, you have to be used to it, and if you’re not then you’re not relevant and you’re not valuable—to an employer or an industry.

    MS: I think as a person I’ve also become better at handling when things go wrong. And inevitably, since our industry changes so much, things go wrong more often than you’d expect. So I feel like when things go wrong I take it a little more lightly because I know I can handle it.

    SH: Do you have any tech-oriented career goals (i.e. give a TED talk, build your own computer system, visit Google Headquarters, program an app, etc)?

    JP: I have a whole doc dedicated to my career goals! Some of them are personal goals, but they’re still things that I’d like to do. I’d like to be really great at developing things from a coding perspective. I’d also like to work more in Photoshop and Illustrator. Specifically this year, I’d like to become a guest writer for an industry blog like Search Engine Land, and a long-term goal of mine is to do a Moz talk, but it takes a couple years to pitch something like that.

    MS: It’s weird because I just accomplished one of my big personal goals which was building my own website. I’m usually a pretty modest person, and this is the first time in my life where I feel like I really want to toot my own horn because I built a multi-page website using JavaScript and HTML and CSS and external style sheets and everything that I wanted to accomplish with building my own website in the course of like four to five months. I was fortunate enough to take the Tech Talent South coding class, and that is what incited it for me. My professor made fun of me because I was like, “Okay, this is all well and good, but I actually want to launch my website now,” but the class we more like teaching you the fundamentals of coding and the background, and I was like, “No, no—I need to build an entire website,” which I was able to do! I have to figure out what’s next on my list—maybe building a site for someone else.

    LF: Right now, I’m currently working on several certifications. I have AdWords and Bing, but I’m working on Google Analytics and stuff like that. One thing I’m trying to focus more on, since I’ve been here for almost a year, is just learning just more about what we do from a full-circle perspective. I really know what I do in my department, but I’d like to really get a better understanding of what the technical team does and account management and the developers to see how they all work together.

    MK: I’ve been writing this water app in multiple different programming languages as I learn them to record how many cups of water you drink every day. Also, I did Hacktoberfest this year from Github and DigitalOcean, and my t-shirt is pretty awesome. I’d like to become a more full-stack oriented developer and have a more holistic understanding of development.

    SH: Are there any blogs, websites, resources you use to expand your knowledge?

    MS: The Moz Blog is my go-to. Every Friday, I look for my email to see what’s new this week.

    JP: I also love Moz. I actually read, pretty religiously, Harvard Business Review. I only do it once a week, and it’s more focused on business practices and things like that. I also like that within that they have financial sections, which drives a lot of business decisions. Search Engine Land is great, too.

    MK: Github is always a great resource. There’s tons of great free programming materials and books available. Definitely Stack Overflow—when in doubt check there, because someone has already had the same question, and someone else has had the answer. It’s kind of like a Yahoo Answers for programmers, but it also has sections for, like, sci-fi, so if you have a question about Star Trek, you can ask it there, which I definitely have before. The Women in Tech subreddit is always nice, definitely for support, and the Women in STEM subreddit is nice to have people to talk to and bounce ideas off of.

    SH: Last question: what is your favorite app on your phone right now?

    MS: I’m terrible: my favorite app right now is a cat app, Neko Atsume. It’s a Japanese app that is so basic, like, you put food out and toys out, and cats come visit you, and you get to name them and take pictures of them playing with the toys you leave out for them. They also leave you gold and silver fish, and as you collect fish, you can buy more toys and food for them. It’s ridiculous but wonderful.

    JP: As I’ve had to delete several apps recently to make room on my phone for pictures of Phyllis, I’d say that my favorite app is my camera just so that I can take pictures of my dog. #phyllisforpresident

    MK: I really like Venmo so I can easily give my friends cash. I don’t have too many sweet apps. I don’t even have Facebook on my phone. But then I see people who have like a million apps and I’m like, what the heck? My phone is super utility oriented.

    LF: I am a grandma at heart, so my NPR One app gets a lot of use. Also, the Overdrive app, which you can sync to your library card and you can download free e-books and audiobooks and I love it.

  • Search Influence Sees the Luck In Threes with Our Newest Influencers

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    This month, we were lucky enough to welcome a few new faces to the team here at Search Influence. Say hello to our three newest Influencers!

    Lynn Bergeron – Director of Sales

    Lynn is a lifelong resident of Harahan, LA. He graduated from the University of New Orleans with a degree in business administration. He has over 20 years of both indirect and direct sales and sales management experience. He is the father of three young men and three dogs, and he is an avid golfer.

    Nicole Murdocca – Junior Online Advertising Assistant

    Nicole is originally from Jackson, NJ and is currently finishing her senior year at Tulane University. She will graduate with BSM degrees in marketing and management this May. Nicole can be found cheering on the Green Wave, as she is a varsity member of the Tulane Cheerleading team. She is also a sister of Sigma Delta Tau. In her free time, she loves (window) shopping on Magazine Street and going for long runs down the St. Charles streetcar line. She is excited about joining the Search Influence team!

    Andres “Andy” Antunez – Junior Account Associate

    Andy was born and raised in New Orleans. He recently graduated from the University of New Orleans with a degree in marketing and a concentration in sales this past December. While he was there, he was very involved with his fraternity, Lambda Chi Alpha, and he planned their yearly fundraiser in which they raised over 250,000 pounds of food for Feeding America, which is their philanthropy. He is also very fluent in Spanish. He loves college football and has to watch it every Saturday when it’s in season.

    We’re always excited to welcome new energy and talent to our growing team. If you’re ready to jump into our fast-paced environment, visit our careers page and apply!

  • Want to Ace the Interview? Be Ready to Talk About These 6 Things

    Want to Ace the Interview? Be Ready to Talk About These 6 Things

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    I have been screening and interviewing candidates at Search Influence for over 5 years. I’ve seen a lot of resumes, and I’ve met a lot of great, interesting people. One of the things I love about our search for rockstar team members is that we hold group interviews for many of our positions, which allows us to meet so many more potential Influencers face-to-face. We understand that there is only so much a resume can express, and we believe that each candidate has a greater story to tell than a resume and cover letter can. (Yes, you should still leverage the many available resources online to help increase your chances of an interview invite by creating a resume that shows off your best qualities.)

    If you ask a hiring manager in any company what they want to see or hear from a job candidate, your answers will greatly vary: 1- vs 2-page resume? Objective or no objective? Should I bring a copy of my resume? Should I bring notes? That will forever be the case, so do your best to read your interviewees and, ultimately, to be yourself and show off your best qualities!

    You should be prepared to talk about these six things:

    1. Why are you awesome?

    First, remember what an interview is all about. You are there to talk yourself up and show off your skills and experience. There is, of course, a delicate balance with being overly confident, but it’s critical to not be afraid to brag on yourself a little bit.

    2. What made you stand out in prior roles?

    Many of our high-performing Influencers are such because they are driven to always improve themselves, improve results for clients, and be generally accepting of new and different responsibilities. If you were “Employee of the Month” at your summer internship or named “Top Campaign” in your capstone advertising class, share with us how you earned that recognition. It’s not about the award but the qualities that you displayed or the work you produced that led to it.

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    3. Do you have relevant experience?

    This is where interview prep helps. Study the job description and make notes on what job duties relate to the work experience you have. In the interview, draw the connection for the interviewer on what you have done in prior roles and how that relates to what you’ll be doing in your day to day.

    4. Are you customer focused?

    No matter what department, we are all here to support our customers and ensure we meet and exceed their marketing goals. Displaying an understanding of customers’ needs is critical. This is true whether you are interviewing for an Account Management position, where you’ll be interfacing directly with customers; in production, where you will be creating great work for customers; in web development, where you will be improving our customers’ sites; or in programming, where you’ll be making applications that help us better support our customers.

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    5. Why you are right for a career at Search Influence?

    Demonstrate that you have the skills to do both the job you are applying for today and any future positions you may be qualified to move into after you are hired. Many of our Influencers begin their time with us in an entry-level position and grow into a position with more responsibility as they show ownership and capabilities to handle more work independently. A genuine interest in and enthusiasm for the work are the keys to long-term happiness in any job.

    6. What questions do you have for us?

    We don’t ask, “Do you have any questions?” Instead, we ask, “What questions do you have for us?” Having questions prepared is pretty standard interviewing advice, but, I am here to tell you it’s as important as “they” all say—not only for the company, but for you! You should have a good idea of what the job is and what you will be doing when you leave the second interview. You wouldn’t enter a long-term relationship without finding out a little bit about what you are signing up for, right?

    For more keys to what makes our Influencers so successful, dive into our seven core values, CHARGED, or read this blog post that Hannah Selser, Account Associate, wrote on why she loves her job at Search Influence.

  • 4 New Influencers Join the SI Krewe

    January 2016 New Influencer Photos

    It’s that time of year, and Search Influence is more than ready to start the Mardi Gras season—and we have four new krewe members to join in the celebrations! Get to know a little about our new Influencers:

    Candice Perkins – Junior Internet Marketing Associate

    Candice is a native of Baton Rouge, Louisiana. After receiving her MFA in fiction from the University of Southern California, Candice moved to New York City where she worked in publishing and as a freelance writer. Recently, she moved back home to Louisiana and is enjoying being closer to family. Candice has a one-year-old puppy, Mariana Rivera, who her husband insisted on naming after the famed closing pitcher for the New York Yankees. Candice also always has a sweet tooth and enjoys dance, random indie films, and hot tea.

    Johanna Duggan – Junior Internet Marketing Assistant

    Johanna is working part-time on the tech team as she finishes up her last nine credits at Loyola University! She also works part-time at GNC on Magazine Street. She is from a small town in Connecticut and is not really sure how she ended up in New Orleans. She loves lifting weights and tries to peer pressure her friends into lifting with her (Stephanie Burnison, looking at you)!

    Kiara Ray – HR Intern

    Originally from West Palm Beach, Florida, Kiara was raised in New Orleans. She is a business administration major with a concentration in human resources, and she will be graduating from UNO this spring. In addition, she is the co-owner of Port City Cafe’ of Gretna on the Westbank, and she is also a retail sales manager at Ann Taylor LOFT. She is very involved in her church, where she is in charge of the youth and young adult ministry. She enjoys spending time with family and friends, singing, and finding new mom-and-pop restaurants to eat at.

    Rachel Marsh – Junior Internet Marketing Assistant

    Originally from Baton Rouge, Louisiana, Rachel is currently finishing her senior year at Tulane University, where she is studying English, psychology, and Spanish. Some of her passions include reading everything she can get her hands on, discovering new restaurants around New Orleans, and devoting way too much time to her a cappella group, Them.

    Welcome to the team, Candice, Johanna, Kiara, and Rachel! We look forward to all of the great things you will accomplish at Search Influence.

  • 5 Ways to Improve Your Productivity at Work

    There’s a difference between going through the motions of the workday and actually getting things done. Productivity takes strategy – and constant reevaluation. Take a look at these five ways you can improve the productivity on the job and what you should probably stop doing to get there.

    1. Hire expert help

    Small business owners are especially notorious for having an “I can do it all” mentality. While it seems noble in theory, tackling every task single-handedly is actually counter-productive. As a business owner, you need to focus on the big-picture and find ways to delegate or completely outsource other tasks – especially the ones you don’t have expertise in handling. If you want to zero in on your target audience for marketing, hire a data firm to give you direction. If you want to sell more products on your website, hire a search engine optimization company to make that happen. If you simply want to have a better content, hire a content marketing firm to make your messaging stand out. Doing everything yourself isn’t productive, but asking for expert help can be.

    2. Take a break

    This may sound like the opposite of what you need to do in order to get things done but research shows that overworked employees actual accomplish less than those who are well-rested. A “break” can mean everything from walking away from your desk for five minutes every hour to eating lunch away from your computer to actually booking a week-long trip somewhere exotic. Every person knows what he or she needs to recharge – tap into that in order to heighten your productivity when you are on the clock.

    3. Close your email tab

    And go ahead and put your smartphone away too. Did you know that the average worker wastes 40 percent of the workday reading internal company emails? One in four workers admits to wasting an hour each workday on personal electronics doing menial, non-necessary tasks. The combination of constantly checking notifications on phones and through email can add up to a lot of wasted moments during the work day. Set aside scheduled times during the day to check your email and texts (and Facebook/Twitter/Instagram notifications) and respond. Then close out your email tab and put your phone away until that next scheduled time rolls around.

    4. Get physical (off the clock)

    Moderate exercise can actually boost your energy throughout the rest of the day, and lead to better sleep at night. Both things are a boon for productivity at work. The endorphins released during exercise are also part of what makes human touch so enjoyable. Lynn Brown Rosenberg, health advisor to the Sinclair Institute says, “If you were intimate the night before, the next day you’re going to feel more powerful. Energized. Balanced. We are less stressed and more able to be productive.” So squeeze in some time to hit the gym, and cozy up to that special someone, and you’ll see your productivity improve.

    5. Drop pointless tasks

    It’s easy to get caught in a cycle of monotony and what is comfortable in the workday. This usually isn’t always what is best for your productivity, though. Evaluate your tasks in a day – and what really makes a difference. The items that aren’t really very helpful should be dropped or adjusted to something that will improve effectiveness. If you work for someone else, don’t be afraid to respectfully share the aspects of your job that you think aren’t benefiting anyone and provide suggestions for change.

    Productivity takes constant adjustments and innovative ways at looking at your tasks. Remember to focus on what’s really important – and that includes your own health and well-being – and your work productivity will rise.

  • Search Influence Reviews: 10 Spots to Snack During Your Break in Downtown NOLA

    It’s good to get out of the office sometimes. There’s scientific evidence about getting up and moving around from your desk. In my personal opinion, the best use of that time is to get coffee or snacks. Down in the CBD of New Orleans, there are many places to grab a cup of joe or some Cajun-flavored treats. Here are some hidden and not-so-hidden gems that you should give a visit if you only have 15 minutes to spare:

    1. Walgreens and CVS

    These two big chain drug stores were picked for their sheer stock of anything you could want or need. Craving some peanuts? They got you covered. Need some allergy drugs for a sudden pollen strike? They’ve got you. Forgot a birthday card for your coworker? They’ve got you. Need a Mardi Gras tutu and don’t time after work to shop? They. have. got. you. covered. With multiple locations around the CBD, you are only a couple of blocks away from what you need.

    2. Starbucks

    Starbucks is inevitable for any list of break spots: it’s one of the reigning kings of coffee on a global scale, and its holiday cups spark a national debate. With mobile ordering, they reduced those long wait times for any busy professional so they can get in, get out, and get on with their day.

    3. PJs

    PJ’s is a local favorite of many New Orleanians. They have seasonal coffees that run with New Orleans-specific holidays and events, which means much more distinctive flavors than pumpkin spice. They have multiple locations throughout the CBD and a few tucked into hotels, so they could be right next door to you and you wouldn’t even know it.

    4. Rouses

    Yes. It’s a grocery store, but…have you ever had a weird craving for a snack that no place around you offered? Rouses has got you covered, since it’s a fully functioning grocery store. They also offer a buffet for meals, including breakfast. You can’t deny anywhere that offers bacon regularly. You might not think that you can get in and out in 15 minutes, but they have a nice, small register made just for that near-the-meal offering so you can avoid those long grocery lines.

    5. Jamba Juice

    I like to pretend I am healthy sometimes. I’m usually pretty good about getting my vegetables, but fruits are a struggle for me, and that’s why I love having Jamba Juice around. They even have juices that smuggle in vegetables if you don’t like broccoli as much as me.

    Now that we have those chains out of the way, let’s get down to unique CBD gems!

    6. Merchant

    I literally stumbled onto this place one day on a break, which is a testament to my clumsiness and New Orleans sidewalks. I got pulled in by the architecture and stayed for the food and coffee. With sweet and savory crepes, there is a little bit of something for every palate. They even have gluten-free crepes—so very hip, and so very accommodating!

    7. Cleo’s Mediterranean Cuisine

    I have to be honest: I have never eaten at Cleo’s, but I have heard great things about it. If you only have 15 minutes and really want an adventure in the CBD, you have to check out the little grocery in Cleo’s. It’s full of international snacks and candy, some with labels that aren’t even in English (so be warned if you have food allergies like me). You can take a visit to the UK, Japan, and Greece and be back at your desk by 3:30.

    8. HARO coffee & chocolate

    This place was on my list to visit since I first saw it from the street car. Who can argue with somewhere with coffee and chocolate in the name? They offer a great selection of pastries and coffee for any mood or weather. The vibe reminds me of the coffee shops that I frequented in high school…especially since I seem to time my visits at the same time as the students from the International High School, which is right next door.

    9. G&O Food Company

    This was my first break hang when I first started working in the CBD, since it is tucked into the bottom of the building where I work. Their breakfast smells amazing (and tastes it, too) and makes everyone walking into work exceptionally hungry. They sell their sides in little to-go containers, so if you forgot something, you can take a quick break and pick up something delicious.

    10. Dee’s Coffee

    I came for the Vietnamese iced coffee and stayed because their coffee is amazing. As they proudly display, it has been voted one of New Orleans’ “best-kept secrets.” They have local flavors that you can customize any drink with and a changing menu that always has something exciting to try. On my next trip, I’m going to try out something with their bananas foster flavor. The only issue I have ever had here is not being able to decide on which coffee I want to try next.

    Bonus: any building’s sundry shop

    Now, this is only really for those of us who work in the CBD, but we all know what I’m talking about. There are sundry shops in all the major buildings like Shell Square, Capital One, and the Exchange Building (where SI is located). The sundry shop in the Exchange Building offers some breakfast and lunch food as well some quick snacks and ice cream. They even sell lotto tickets, which was really popular for that most recent Powerball craze.

  • 5 Reasons You Want to Work at Search Influence

    Perhaps the single most valuable component to an enjoyable work environment is the people with whom you will work every day. Upon entering the Search Influence office space to interview for a position on the content team, I was consumed by the company culture on display. From the art on the walls to the big, bright orange couch, I knew this was a space I would enjoy coming to every day, and I knew I had to get this job.

    1. Co-Workers: I’ve Got Friends in All the Right Places

    People often ask me what I love the most about working at Search Influence. I never hesitate to say that the people I call my co-workers make even the toughest workdays delightful, and that is definitely something to give a sweet, humble brag about! If you don’t like who you work with, it doesn’t matter what you’re doing—it’s not going to be pleasant, right? The regularly scheduled team-building events and ever-evolving, even encouraged camaraderie of Search Influence definitely speaks for itself, and you just know it the moment you walk into the office.

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    2. A Decade of Honorable Company Culture

    Along with a large staff of genuinely great folks, Search Influence boasts a decade of applause-worthy company culture. As the largest online marketing company on the Gulf Coast, Search Influence was commended for being a breastfeeding-friendly workplace champion, as well as having been selected for the 2015 Inner City 100 by Fortune and the Initiative for a Competitive Inner City.

    3. Training: Get Paid to Learn the Ins and Outs of SEO

    Perhaps one of the most beneficial parts about working for Search Influence is how much you’ll learn upon getting the green light. To put this into perspective, just last year we provided over 14,000 hours of job training to 36 new hires.

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    4. Grow with Us in this Expanding Industry

    As the ultra-competitive industry of online marketing continues to grow expeditiously, we do, too. In fact, just last year, Search Influence was named one of America’s fastest-growing private companies for the fifth time by Inc. 5000. As previously mentioned, the ICIC and Fortune also selected Search Influence for the 2015 Inner City 100, a list of the fastest-growing inner city businesses in the nation. With a current staff of 85 full-time, in-house employees and 125 freelance writers, our sights are set for further expansion in 2016.

    5. Power to the She in Tech: 70% of Our Staff Members Are Women

    Even in today’s age, men outnumber women 7 to 3 in the technology industry. However, at Search Influence, we like to break stereotypes and advocate for women empowerment and gender equality. Having said that, we love to share that women make up a whopping 70% of our staff. Our COO and co-founder, Angie Scott, recently earned the title of 2015 Woman of the Year by City Business.

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    Join Our Team of SEO Rock Stars Today

    With a decade of milestones and monumental growth in the rearview, the future is bright for Search Influence. No time is better than now to join our ever-growing staff of company culture-surged, online marketing rock stars whom you’ll soon call your friends, and not a whole lot could be better than that—so why wait? Find the job opening that best fits your interests and skill set, and apply today.

  • Search Influence Turns 10, Gives Away $10K to Local Business

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    This past Wednesday was National Make Your Dreams Come True Day. Three lucky people won the largest Powerball payout in the history of the world, an estimated $1.6 billion. While none of my co-workers have come forward with a winning ticket, we all were lucky enough to attend Search Influence’s 10-Year Anniversary Celebration here in our New Orleans office. And what a party it was.

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    More pics can be seen here.

    Influencers, along with clients, city officials, family, and friends, enjoyed finger foods and adult beverages while reminiscing about how much we have accomplished in just 10 short years. A company timeline can be viewed here. It’s amazing that what began in a spare bedroom in Will and Angie Scott’s home after Hurricane Katrina has now grown to be the largest online marketing company on the Gulf Coast. Guess their idea of helping businesses succeed online had merit! Search Influence now employs 85 full-time employees in New Orleans and 150 contract writers. Not too shabby, huh?

    Other highlights include the following:

    • May 2007 – Search Influence hires its third employee, Amy Arnold. As the longest tenured employee, she has since logged over 17,850 hours toward SEO research.
    • June 2010 – With 14 employees, Search Influence outgrows its home office and moves to new digs on Jackson Street.
    • February 2011 – One of the biggest SEO changes occurs—Google’s Panda launch—and it is a big deal. It targeted high-quality sites, pushing them up to the top of search results. To date, Search Influence has helped its clients maneuver 22 major Google updates.
    • June 2011 – Having outgrown the office space in just 12 months, Search Influence packs up and moves to Oak Street with 33 employees.
    • August 2011 – Inc. magazine releases its 30th annual Inc. 500, an exclusive ranking of the nation’s fastest-growing private companies. Search Influence is included as an honoree on the prestigious list.
    • June 2012 – Search Influence is named in the first ever Flyover 50, a list compiled by Five Elms Capital to highlight the 50 fastest-growing companies in the middle of the country. Only two New Orleans companies make the list.
    • August 2012 – Search Influence becomes the Gulf Coast’s largest Google AdWords Certified Partner. Today, we have five Adwords-certified professionals on staff.
    • December 2013 – Will and Angie Scott are included on the Silicon Bayou 100 list of the most influential leaders in Louisiana’s startup, entrepreneurial, tech, and digital communities.
    • July 2014 – Search Influence moves from its beloved Oak Street office to the 13th floor of the Exchange Centre in the Central Business District. Our offices currently take up over 14,000 square feet.
    • September 2014 – Search Influence is named one of the 12th annual Best Places to Work honorees by New Orleans City Business.
    • August 2015 – Search Influence is chosen as one of 29 New Orleans-based startups named to the NOLA100, a group of companies leading the local entrepreneurship movement.
    • October 2015 – The Initiative for a Competitive Inner City (ICIC) and Fortune announce that Search Influence was selected for the 2015 Inner City 100, a list of the fastest-growing inner city businesses in the U.S. Search Influence ranked 51 overall on the list of 100 and was one of only two LA businesses.

    To commemorate the event, Search Influence also gave away $10,000 worth of free online marketing services to one New Orleans-based business in our “Make Your Dreams Come True” 10K Giveaway. New Orleans Shotokan Academy won the contest by receiving the most number of votes via Search Influence’s Facebook page between December 28, 2015, and January 8, 2016. Other finalists included Jolie & Elizabeth, Red Stick Gutters, Offbeat Media, and Prevent Child Abuse Louisiana.

    Search Influence Awards $10K

    “We are happy to be celebrating 10 years in business and are thrilled that we can offer another small business the chance to grow,” said Will Scott, CEO and co-founder of Search Influence. “New Orleans Shotokan Academy will be able to redeem the $10,000 prize for online marketing services, including search engine optimization (SEO) and social media management,” he added.

    According to New Orleans Shotokan Academy Owner Dimitri Papadopoulos, “This is a dream come true. Winning this contest will bring our program to new heights and give us opportunity to establish our company in the New Orleans community.”

    I am looking forward to see what Will, Angie and the team will be able to accomplish in the next 10 years (2025—can you imagine what online marketing will look like?). For now, I am happy to be working at a place that values culture, celebrates milestones, and gives back to the community like Search Influence does. #WhoNeedsPowerball #DreamJob

    Photo cutline: Search Influence, the largest online marketing company on the Gulf Coast, recently awarded $10,000 in online marketing services to New Orleans Shotokan Academy in its “Make Your Dreams Come True” $10K Giveaway. Pictured are New Orleans Councilman-At-Large Jason Williams, Search Influence COO and Co-Founder Angie Scott, Search Influence CEO and Co-Founder Will Scott, and New Orleans Shotokan Academy Owner Dimitri Papadopoulos.