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Lucky Number 7: The 13th Floor Welcomes New Influencers

Some may think that the thirteenth floor is unlucky (we sure don’t!), but everybody knows that seven is the luckiest number. This month, there are seven new influencers! Join us in welcoming our newest team members.

Gerardo Menendez – Junior Account Associate

Gerardo (Gerry) grew up in San Salvador, El Salvador. At the age of 18, Gerry moved to Boston for college where he attended Bentley University. Upon graduation, he moved to New Orleans to be closer to his family and enjoy the local festivities. He is passionate about music, nature, and traveling. In his spare time, he loves attending music festivals, shows, and going on nature expeditions across the country.

Jacqueline Carter – Junior Account Associate

Originally from New Jersey, Jacqueline came to New Orleans to study marketing at Tulane University. Before joining the Search Influence team, Jacqueline worked in advertising. In her free time, she loves to travel and try new restaurants around New Orleans.

John Luckey – Junior Account Associate

John was born and raised in Wisconsin and is brand new to New Orleans. He is a recent graduate in Psychology from the University of Wisconsin and moved to town to follow true love (he knows he will also love his work at Search Influence). In addition to attending school, John spent his senior year at UW doing public relations and communications work for a Madison-based insurance company. He enjoys cooking and producing electronic music in his free time.

Kayla Green – Junior Internet Marketing Associate

Born and raised in Ponte Vedra Beach, FL, Kayla moved to New Orleans to study marketing at Loyola University New Orleans. Prior to SI, she worked as marketing coordinator for the music venue One Eyed Jacks. Currently, Kayla holds the honorary title as “the biggest Led Zeppelin fan in the crescent city.”

Kristie Andres – Junior Internet Marketing Associate

Kristie Andres, a born and raised Florida girl, found herself pulled to New Orleans by deep family roots. After a brief run in New York City, she packed up her remarkable shoe collection, and moved to New Orleans. She danced her way through high school at an art school in Florida, and received her bachelor’s degree in Journalism with a minor in dance from the University of Florida, where she currently pursues a master’s degree in Web Design and Online Communications. If she is not online shopping or reading today’s issue of Women’s Wear Daily, she is probably in the gym personally training a client or working out. Despite her efforts to reject accusations that she is just like her mom, she finds herself bright-eyed and stylishly dressed, working in downtown New Orleans, exactly as her mom did at her age.

Laura Mosely – Junior Online Advertising Associate

Fresh off the plane from Virginia, Laura just moved to New Orleans in July 2014 with her husband. She graduated from Christopher Newport University in 2011 and traveled to England to obtain her Masters Degree in Media and Advertising. Before joining S.I., she sold radio and digital advertising for Summit Media in Richmond, VA. A fan of traveling and trying new things, Laura is very excited to start this new chapter at Search Influence in New Orleans!

Matt Young – Junior Internet Marketing Associate

Born in New Orleans, raised in Madison, WI, Matt loves visual arts, language, architecture, and cooking. He has a degree in Visual Arts and Hispanic Studies, and has been working as a freelance identity designer. Previously, Matt managed some highly focused beverage programs, most recently at Cane & Table on Decatur St. in New Orleans. Matt looks forward to meeting everyone and getting down to work in the marketing field.

Welcome Gerry, Jacqueline, John, Kayla, Kristie, Laura, and Matt! We look forward to the many great things you will accomplish at Search Influence.

August 27, 2014
Our Newest Influencers

New space, new team members. July has been an incredible month for Search Influence. If you’re interested in joining the SI crew, visit our careers page!

With all the extra space in the CBD, we continue to grow! Search Influence is proud to recognize its newest team members.

Brice Bathel – Junior Web Developer

Brice is originally from Marrero, LA and currently lives in Harahan. Brice went to Holy Cross High School and went on to attend LSU and UNO. He previously worked in programming home automation. Brice is interested in web design.

Clareen Ward – Junior Account Associate

Born and raised in San Francisco, Clareen came to Loyola University – New Orleans to study Mass Communication. Before joining the Search Influence team, Clareen worked in event planning for a local food and wine festival here in New Orleans. In her free time, she loves to travel, cook, and spend time with her family and friends.

Gabrielle Bethancourt – Junior Internet Marketing Associate

Born and raised in New Orleans, Gabrielle graduated from Tulane with a degree in English in May of 2013. She then spent 8 months teaching English in Spain and traveling through Europe. Although Spanish churros, Belgian waffles, and Italian pasta are all delicious, there’s nothing quite like gumbo and jambalaya. Gabrielle’s excited to be back home and joining the SI team.

Jamie Joyce – Junior Internet Marketing Associate

Jamie Joyce is extremely excited to join the Search Influence team. Originally from Nashville, Jamie is currently a rising junior at Tulane University where he is focusing on Communications. Before coming to SI, Jamie worked as a PR consultant for Ragusa Consulting in New Orleans. In his spare time, Jamie likes to go to shows, ride his bike, and explore the city.

Congratulations Brice, Clareen, Gabrielle, and Jamie! If you are interested in joining the Search Influence team, visit our careers page and send us your résumé.

July 28, 2014
An Influencer’s Dispatches From Tour

In May, Search Influence allowed me to take off for about a month to pursue playing guitar in a touring music act. Here are some of the highlights of my trip:

Lexington, KY – In Kentucky for derby weekend — it turns out that everyone there is incredibly nice and Mint Juleps rule.

Philadelphia, PA – A great place to enjoy buffalo wings as well as other “lowbrow” delicacies.

Brooklyn, NY – Got to do a cool radio interview in a studio overlooking the East Village!

Baltimore, MD – Spooky!

Detroit, MI – Cheap houses!!! Saw a deer — in downtown.

Grand Rapids, MI – We played with a relatively successful band in Philly that was on tour as well. They were great, and their drummer and I got along really well. We had a funny conversation about “The Sopranos” after noticing a pastel portrait of Chris Moltisanti hanging in the green room of the venue. A week later, we were playing in Grand Rapids, when I get flagged down by someone in the parking lot. It was the drummer from the band in Philly. It turns out he was from Kalamazoo, and he and his friends drove an hour to come see us in Grand Rapids. If that wasn’t cool enough already, he and his band paid the venue owner for the funny Sopranos painting and drove it all of the way from Philly to give it to me in Grand Rapids.

Milwaukee, WI – Ate cheese while looking over the lake. Very yummy/pretty.

Fargo, ND – Was cold.

Portland, OR – Homecoming show for me, it was really great seeing all of my friends and family. It was one of our best shows on tour. Coincidentally, a transformer blew up during our “encore” song, plunging the club and surrounding neighborhood into darkness, which prompted an epic drum solo in the dark. It was really fun and such a strange coincidence, everyone thought we orchestrated it.

San Francisco, CA – COFFEE HERE WILL MAKE YOU RUN THROUGH A BRICK WALL; ALSO, GOOGLE GLASS!!!

Los Angeles, CA – I get why they call it City of Angels, The Big Orange, La-LA Land, Shaky Town, and Tinseltown (specifically applies to Hollywood).

Los Cruces, NM – Got to experience a breathtaking lightning storm sort of like this one.

Marfa, TX– Was originally developed to accommodate a speculative oil boom, then bought by Swedes once the oil ran out faster than expected. Additionally, all of the weirdos who emanated the weirdness in Austin moved here once Austin’s tech boom priced them out. As result, this is a super weird little art town where every single business doubles as an art gallery. Also home of this.

Austin, TX– Next level food scene.

Houston, TX– Definitely a pretty big place! Rothko Chapel was cool?

So there you have it! Also – let it be known that the Ford Aerostar is a fine piece of machinery. I highly recommend it to anyone who is in the market for an affordable and trustworthy van.

July 3, 2014
Our Influence Grows!

As Summer starts, the SI team continues to grow. This month, we welcome three new faces to Search Influence!

Caroline VanDyke – Junior Internet Marketing Associate

Originally from Newport Beach, CA, Caroline came to Tulane University to study Political Science and International Development (and eat her way through NOLA). Before coming to SI, she worked on policy research for the Cowen Institute and had an article published on Huffington Post. Caroline is a current events junkie and foodie which makes New Orleans a great place to call home!

Harrison Galante – Account Associate

Originally from New Jersey, Harrison moved to New Orleans in 2009 to attend Tulane University. Before joining the Search Influence team, Harrison worked at a Local SEO firm in New York, but the New Orleans bug is a hard one to kick. He loves to travel, brew his own beer, and practice Yoga. Harrison is extremely excited to be a part of New Orleans’ budding tech scene!

Nina Hymel – Junior Internet Marketing Associate

Nina is originally from Destrehan, LA, but she just moved back to the area after attending Loyola University in Chicago. She graduated with a double major in English and Communication. Before Search Influence, Nina worked as a public relations and business development intern at ASC Communications in Chicago.

Welcome Nina, Harrison, and Caroline! We all look forward to working with you. If you are interested in joining Search Influence, visit our career page.

June 24, 2014
April Showers Bring May Influencers!

Search Influence continues to grow! This month, we are happy to welcome seven new faces to our team.

Breanna Gussoni (Part-Time Administrative & Accounting Assistant):

Breanna was born and raised in New Orleans. She is currently attending Herzing University where she is pursuing a B.S. in Accounting. This is Breanna’s first job in business and marketing. She looks forward to learning all she can from working with Search Influence.

Chris Henson (Junior Internet Marketing Associate):

Originally from Covington, LA, Chris moved to New Orleans to attend Tulane University, where he majored in History and Film. After graduating, he went on to receive his Master’s Degree in History from Southeastern Louisiana. Chris is very involved in the ever-growing New Orleans film industry as a reporter, critic, promoter, and producer. He is fascinated by the never-ending possibilities of social media.

Jessica DeBold (Junior Internet Marketing Associate):

Jessica was born in New York City and raised in Greenwich, CT. She graduated from Loyola University in early May with a Bachelor of Arts degree in Philosophy Pre-Law and Mass Communications with a focus in Journalism. Before joining the Search Influence team, Jess was the Editorial intern for Uptown Messenger and the Editorial Editor for Loyola’s weekly newspaper. She is a fourth-degree black belt in Isshin-ryū karate, she plays the cello, and she spent her most recent summer in Cairo, Egypt working on an international women’s rights project with German University and UN Women.

Marina Brazhnikova (Operations Associate):

Marina is originally from Russia, although she has lived in the US for the past 12 years. After 7 years of managing operations at a successful art gallery, she decided to go back to graduate school, which brought her to New Orleans, the city she now considers home. Marina recently graduated from Tulane University with an MBA. At Search Influence, she concentrates on special projects with a focus on process improvement and optimization.

Patrick Kolstad (Junior Internet Marketing Associate):

Patrick is originally from the northern suburbs of Chicago, Illinois. He has lived in New Orleans for four years and recently graduated from Loyola University with a B.A. in English Literature. Patrick is excited to navigate the post-collegiate world while continuing to explore the city of New Orleans.

Sabrina Mohsenin (Junior Internet Marketing Associate):

Originally from Nashville, TN, Sabrina moved down to New Orleans to attend Tulane University, where she graduated this May with a double major in Communications and Psychology. Before Search Influence, she worked as a Junior Content Creator at a local PR and Marketing Agency, Hero|Farm, and as a PR Intern for The Office of James Carville.

Siobhan Lidon (Junior Internet Marketing Associate):

Born and raised in Basking Ridge, New Jersey, Siobhan is now working towards her Management and Spanish degrees at Tulane University. Prior to Search Influence, Siobhan was a marketing intern at Be Well Nutrition, Inc., in New Orleans. After having fallen head over heels for the music, culture, and food the city has to offer, Siobhan plans to stay in New Orleans after college.

Welcome to SI, Breanna, Siobhan, Jessica, Patrick, Sabrina, Chris, and Marina. We’re excited to see all the great things you will accomplish!

May 27, 2014
Influencers Flock to the Pelicans Game

It’s 4:30 PM on a Monday and where is Search Influence? On our way to the Pelicans vs. Nets game! It already did not feel like a typical Monday because Jack Black was filming a movie on the first floor of our building in Oak Bar, but our quarterly office team building event only added to the excitement.

I have only been with Search Influence for a little over three months, and I have already gotten to experience two company bonding events that made me feel welcome and appreciated. Not only did we receive tickets to the Pelicans game, we also had the Party Perch in the Smoothie King Center rented out so we could mingle beforehand. Thank you Team Building Committee! (Yes, we have a group of Influencers that take extra time to make sure our events are special!)

After a slow start, the Pelicans caught up with the Nets and went into overtime, which made our group go wild. We danced to the Wobble, Jump On It and other classic jams while we cheered for the Pelicans who shot multiple three-pointers and claimed their victory!

All in all, it was a very eventful Monday night and I’m glad I got to spend with my co-workers in my favorite city. I can’t wait to see what our Team Building Committee comes up with next to help our ever growing number of Influencers have fun together!

March 31, 2014
New Search Influence Production Members

Take a look at our newest Internet Marketing Associates!

Alex Talbot

Alex is a native New Orleanian. He grew up in Gretna and went to Jesuit High school. Alex recently graduated from Loyola University with a degree in marketing and economics. Before joining us at Search Influence, he worked in sales and brand management at a cable and satellite company. In his spare time, Alex plays in a punk rock band called Pears, previously known as the Lollies. One of Alex’s most recent performances was on Mardi Gras day at Siberia! Alex joins the technical Internet Marketing Associate side of the SI production team. His focus includes interpreting web marketing trends and search optimization plans for national SMBs in a variety of different industries. Alex also analyzes web traffic statistics to create detailed reports of link building campaigns and marketing initiatives.

Nakia Thomas

Nakia grew up in Gonzales, Louisiana. She attended Louisiana State University, where she graduated with a degree in communications. Before becoming a part of the Search Influence team, Nakia was a Formal Wear Specialist (She helped pick out gowns and tuxedos!) at a wedding boutique, and did some freelance and ghost writing work. Additionally, Nakia writes songs, and helps one of her good friends with his record label. Check out this single she helped write! NGWY (No Good Without You). Nakia adds to the growing content focused Internet Marketing Associates group of the production team here at SI. She focuses on writing and optimizing content for our client’s websites, video scripts, blog, social media, and more. Nakia also performs Internet research, website edits, quality assurance, and editorial review.

We’re so excited to add these two multi-talented people to our growing team! If you’re interested in becoming an Internet Marketing Associate, or any part of the growing Search Influence team, check out our list of available careers!

March 10, 2014
Mardi Gras Season At Search Influence

Here in New Orleans, we celebrate a few extra holidays. Mardi Gras, otherwise known as Carnival Season, began on January 6th this year with the Phunny Phorty Phellows parade. The season culminates tomorrow, with Mardi Gras Day itself, otherwise known as Fat Tuesday.

Tradition

In addition to the parades, drinking, parties, and mass amounts of tourists that make Mardi Gras special, we also eat a LOT of king cake. This cake, baked in honor of the three kings, is an oval shaped cinnamon cake decorated in the traditional Mardi Gras colors: purple, green, and gold. Each cake has a small plastic baby hidden inside, and tradition states that the person who finds the baby in their piece of king cake will have good luck (and they’ll have to supply the next king cake).

King Cakes

Obviously, we don’t want to mess with tradition at Search Influence, so king cakes have taken over the office for the past few weeks. Not only have we eaten traditional king cakes, Influencers have also gone above and beyond to provide the most decadent, most beautiful, most delicious variety of king cakes around! Almost every day of the week our team enjoys king cakes from any one of the following places:

Rouses
Haydel’s
Meche’s
Manny Randazzo
Domenica
Maple Street Patissierie
Whole Foods
Nonna Randazzo’s
Tastee McKenzie’s
Breads on Oak
JCB Creations
Gambino’s
Hi-Do
La Boulangerie
Ye Olde College Bakery
And More!

As team building is an important part of the Search Influence community, bringing employees together with a new and exciting king cake every day has been a great part of Mardi Gras. Hopefully, as our team continues to grow, the number of king cakes we eat will too!

Do you have a favorite king cake? Let us know in the comments!

March 3, 2014
Part Time Influencer on Balancing Work and School

It’s no secret that college students are busy. There is an old diagram that portrays this pretty well. Students want good grades, a social life and a good night’s sleep, but only have the time to choose two of those.

These days, the pressure on students is higher than ever before. We have more than just grades and a social life to worry about. There are also jobs, extracurricular activities, housework, exercise, cooking, volunteer work, dating, hobbies, keeping in touch with family, and so much more that college students must handle.

I am a senior marketing major at Tulane, but I also work 25-30 hours a week at Search Influence, in addition to several other activities and an attempt to maintain a social life and enjoy some free time. This can be stressful and it certainly keeps me busy, but maintaining all of your commitments while in college is very feasible. I am one of three influencers who work part time while also attending school.

Keeping busy keeps me focused.

When I have too much free time it is easy to procrastinate and get sidetracked from my obligations. A heavy load of classes and work forces students to adopt good time management habits. With limited free time, I make sure I get my work done efficiently so that I have an opportunity to spend time with friends, enjoy hobbies, or catch up on sleep. Learning how to focus and allocate your time also increases productivity and makes enjoying yourself much easier.

Productive Procrastination

I’ll admit it, I procrastinate all the time. It is so easy to get off task in college. There is always some social event or movie on Netflix calling your name. When I have a major assignment due that I just can’t wrap my head around yet, I try to procrastinate in a productive manner. This may sound like an oxymoron, but it is totally possible. Rather than browsing social media or watching TV, focus on smaller homework assignments or clean your room. These less stressful tasks can help turn your lazy mood into a productive one. Once you start on something productive, it is easier to move on to other tasks. When you finish that stressful assignment you will have a clean room, too!

Got any other time management tips? Let us know in the comments!

February 27, 2014
New Influencer Faces: February 2014

We’re still growing over here at Search Influence! We’d like to introduce our five newest employees to join the team!

Sydney Lippman has been hired as a Junior Account Assistant. Originally from Atlanta, Sidney moved to New Orleans to attend Tulane University where she is pursuing a degree in communications and a minor in business. Prior to joining Search Influence, Sydney has worked as an marketing intern for DEL Development Corp.

Jakia Norah has been hired as a Junior Web Developer. She is a New Orleans native and recently graduated with an Associate’s Degree in Computer Information Technology at Delgado Community College with a concentration in Web Design. Prior to working at Search Influence, Jakia was a sales representative at T-Mobile in Metairie.

Alessandra Madrid has been hired as an Account Associate. Born and raised in Guatemala City, Guatemala, she moved to New Orleans nine months ago. Alessandra has also lived in San Antonio, TX and Barcelona, Spain. She attended Trinity University where she earned a B.S. in Business Administration with concentrations in International Business, Marketing, and Communication Management. Before joining Search Influence, Alessandra worked at Colgate-Palmolive and Burson-Marsteller, where she developed a passion for the world of marketing and communications.

Nakia Thomas has been hired as an Internet Marketing Associate. Born and raised in Louisiana, Nakia received her bachelor’s degree from LSU in Communication, She started her career in sales and marketing then slowly spread her wings into the writing world. Nakia is excited about making the shift from a freelance content writer, ghostwriter, and editor to a Search Influence team member.

Alexander Talbot has been hired as an Internet Marketing Associate. Born and raised in the New Orleans metropolitan area, Alex graduated from Loyola University in May of 2013 with a double major in Marketing and Economics. Alex previously worked as a marketing representative for Samsung and has played music in several different bands locally for the past 8 years. Alex is excited to further his professional experience in order to reach a deeper understanding of the world and how to aid in its betterment.

Welcome to Search Influence, Sydney, Jakia, Alessandra, Nakia, & Alexander!

February 24, 2014