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Tag: influencers

The Only Thing Scarier Than Bad SEO is Search Influence Halloween

Search Influence recently moved to a much larger building with more space for our growing staff. The only catch is in this much larger building our office is located on the 13th floor. Working (celebrating) our first Halloween on the 13th floor was not scary as you may think.

Our office is a mixture of fun people, eccentric styles, and unique cultures. The one aspect we all have in common is enjoying what we do and where we work. Even though we experience fun in the office on a daily basis, holidays like Halloween bring out the festive spirit from within us.

Nearly one fourth of the office staff came dressed up as various characters, animals, and other Halloween favorites.

The outfits ranged from imitations of other co workers,

to a favorite TV character (Sue from SNL),

to classic storybook characters (Hansel and The Mad Steampunk Hatter).

No Halloween would be complete without the treats! Many Influencers brought their favorite treat to share with the entire office.

The treats ranged from traditional candies,

to sugary delights

classic yet healthy options (Ants on a Log),

and savory snacks.

To top it all off we even had some rad decorations.

Our first Halloween on the 13th floor was a success and enjoyed by all! We are lucky to work for a company that encourages us to be uniquely ourselves.

November 5, 2014
SI: Taking Care of Business and Working [Out] Overtime

Rates of obesity are plateauing, healthy eating is up, and work fitness programs are on the rise. Fitness isn’t a fad or a trend, it’s a lifestyle change that a large part of the country is starting to value. But is your regular exercise regimen enough if you spend eight or more hours sitting per day? According to Time Magazine’s review of 43 studies on sitting, a sedentary lifestyle can increase your likelihood of getting cancer, along with a slue of other health problems.

With this in mind, some influencers have taken advantage of our company’s team spirit and new downtown location’s extra office space to incorporated some office fitness into their daily routines. Here are a few ways you can incorporate a little more movement and little less sitting into your daily work flow.

Trek to Work:

Your trek to and from work can be a great time to squeeze in some cardio. Biking or walking to work can help energize you in the morning and give you a boost of endorphins after a long day at work. Exercise before work can also help your memory and recollection, according to the New York Times.

“Biking every morning is a really great way to start and end the day! It wakes me up and keeps me energized throughout the day, while also saving parking money! It’s a quick and easy way to get some exercise in a busy 9-5 schedule.” – Sabrina Mohsenin

“Moving downtown made it worth the ride for me. From my house, after dropping my 12 year-old, it’s a little less than 5 miles. On my ambitious days I’ll extend it and go out and around city park which is 15 miles or more. Everybody was excited when we moved that we had a gym in the building. I’ve never used the gym, but I use the locker room shower plenty!” – Will Scott.

Live too far from your office to walk or ride your bike? Parking at the edge of the parking lot or choosing a parking garage a few blocks from work can help add valuable steps to your pedometer and get your heart pumping.

Climb the Stairs:

Incorporating some cardio into your day can help you shake off pent up energy and increase concentration. Try ditching the elevator and taking the stairs.

Not willing to climb the stairs with your purse, lunch box and computer in hand during your morning and evening commute? Try Chris Dopper’s ‘Crush the Stairs and Kill Some Calories’ challenge.

“After reading the article ‘The War on Sitting’ on Time.com, I realized we are sitting WAY too much. Every place you go, there is an invitation to sit down; in the car, on the subway, at work, at home. Therefore I set up ‘Crush the Stairs and Kill Some Calories’ and invited the whole company to join me in walking up the stairs three times a week. We are located on the thirteenth floor, so we walk up 13 flights of stairs and each week we add one floor. Around 10% of my colleagues accepted this ‘challenge’. Out of breath, but satisfied, we give each other an awkward high five on top of the stairs. According to Business Insider, your brain shows more activity after exercise, so working on the physical also does wonders for the mental. What’s not to like!?” – Chris Dopper

Build a Standing Desk:

Standing is one of the more obvious solutions to sitting too much at work. While that may seem unrealistic or like an expensive investment in office furniture, there are simple ways to build a standing desk with items you can find around the office. Make sure your monitors are high enough so that you don’t need to crane your head down. Also, make sure your keyboard is high enough to keep your arms at a 90 degree angle.

“Standing instead of sitting for 3 hours a day at your desk for a year is the equivalent (in calories burned) to running 10 marathons! My posture has been better and I’m using my abs and back more. My core area has been sore, because I’m using it so much more now and was probably not using it at all before.” – Cory Badeaux

Sit on an Exercise Ball:

Using an exercise ball as a chair in increments throughout the work day can help with core stabilization and posture.

“Since I’ve started using my exercise ball at work, I’ve noticed a big improvement in my posture. I’m standing straighter and have noticed that I have a lot less tension in my shoulders and back!” – Erika Karas

As general rule of thumb, people under 5’3” should use a ball that is 55 cm in diameter. If you are between 5’3” and 6’ try a 65 cm ball. If you’re taller than 6’, you should use a ball that is 75 cm. You can also measure the height of your chair and go from there. Try to maintain a 90 degree angle at your elbow with your arms slightly extended towards your keypad. For more info on how to use the exercise ball, check out this article.

Not ready to commit to a full exercise ball? Some influencers have started using the discball to help their balance and posture while sitting in an office chair. The discball provides many of the same benefits of the full exercise ball without the bulk.

“Sitting on the discball has really helped me maintain my posture throughout the day.” – Andrea Hernandez

Participate in Group Exercise:

Utilizing your support system at work is a great way to keep yourself accountable for your fitness goals. Participating in scheduled and structured exercise with your colleagues after work can keep you motivated to attend and to push yourself. Taking part in running clubs, yoga classes or other exercise groups that meet at the end of the work day is a fun way to be both social and active.

Influencers have been attending Happy’s Running Club on Wednesday after work for a leisurely jog through downtown New Orleans and 2-for-1 beers to hydrate after.

“Anyone who runs knows the running community is one of the most welcoming and supportive groups. A few years back we started the SI Running Club to help everyone train for some of the big races around NOLA. At the time, our office was Uptown and the team ran from Oak to Audubon and back to finish at Carrollton Station for a beer. Even though many of the members in the running club were more walkers than runners, I noticed something on that first run. I saw so many of our runners (daily runners, race runners, half and full runners) running with the slower ones to help encourage them and push them to the finish. For those five miles we weren’t Account Managers, or Developers, or Production members but a true team. This is still by far my favorite team building exercise yet! Even with the move downtown, the running group still goes on, but now we meet at Happy’s Running Club on Wednesdays. I’m still working on getting the team to run from the new office to the old office for old times sake!” – Gabrielle

Play Team Sports:

Team sports are another fun way to get some exercise while building camaraderie with your colleagues. This summer Search Influence participated in the New Orleans Dodge Association’s League. The team worked together by combining their strengths and strategy to win the championship.

“As much as the culture in New Orleans dictates great happy hours with your co-workers, breaking a sweat playing a team sport can be even more beneficial for your relationships and certainly better for your health. Dodgeball has been exactly that for the team at SI. It’s a great change of pace and good opportunity to see your coworkers in a new light.” – Scott Holstein

September 30, 2014
Putting The 8 In Teammate: Search Influence Welcomes 8 New Influencers

Search Influence is happy to introduce its eight newest members. Every month, our team continues to grow!

Andrea Siegel – Junior Account Associate

Originally from Miami, FL, Andrea moved to New Orleans to attend Tulane University. She majored in marketing and loved every second of her Tulane Experience. Andrea decided to stay because she loves the food, music, and culture that New Orleans has to offer. She has danced her whole life. So, if there is a dance floor, you will 100% catch her busting a move (and even sometimes when there isn’t one).

Courtney Cummins – Junior Quality Assurance Specialist

Courtney grew up in Oxford, North Carolina and graduated from the University of North Carolina Wilmington in 2011 with a B.A. in Communication Studies. After graduating, she worked as an estimator for a precast construction company. Courtney worked in construction for two years before deciding to embark on a new adventure in New Orleans. In her free time, she enjoys playing in different sports leagues, going out with friends, and checking out live music. Courtney is excited to call New Orleans her new home and to be joining the Search Influence team!

Kaitlyn Levy – Junior Internet Marketing Associate

Kaitlyn Levy currently attends Loyola University of New Orleans pursuing a bachelor of arts in graphic design. Before working at Search Influence, she worked at the Mayan Import Company, a cigar shop, and We Are Constance, an indie print shop. Kaitlyn can speak French fluently and, on a good day, can stumble through German. She is known for her giant, toothy smile and good humor, which she looks forward to sharing with all of Search Influence.

Lucy Stratton – Internet Marketing Associate

Originally from northern Virginia, Lucy moved to New Orleans to pursue her bachelor’s degree at Tulane University. She graduated a full academic year early with a double major in English and Political Science. Lucy’s writing has appeared in OffBeat Magazine, Art + Design, Generation Progress, GovLoop, The Tulane Review, and the Tulane Hullabaloo. From NOVA to NOLA, Lucy has spent countless hours in hot pursuit of new mac n’ cheese recipes to try and new happy hours to attend. She is excited to continue her cheese-fueled journey with the support of Search Influence.

Ryan Schulze – Junior Account Associate

Ryan, originally from Atlanta, graduated from the University of Georgia in May 2013. Two days after graduation, he got married. Two months later, he moved down to New Orleans to serve as the Administrative Director for a church plant in the Lower 9th Ward called Rebuild. Ryan has a 120-pound English Mastiff puppy named Marvin who recently had his 1-year birthday. In addition to playing in the backyard with Marvin, Ryan enjoys playing any sport, listening to any music, and taking walks on the levee in the Holy Cross neighborhood of New Orleans where he and his wife live.

Sarah Jane Lowery – Junior Internet Marketing Associate

Born and raised in Jackson, MS, Sarah Jane went to college at the University of Mississippi before returning to Jackson for a couple of years. After realizing Jackson was just too far north for her taste, she decided to move to New Orleans. As a new transplant, she is still looking for the best french fries in the city. She also likes the color blue.

Sarah Tan – Internet Marketing Associate

Originally from New York, Sarah completed her undergrad at Johns Hopkins University in Baltimore, where she majored in English. She then got a master’s in journalism, moved to New Orleans in 2012, and subsequently fell in love with the city. Prior to joining Search Influence, she was an education reporter, but is excited to transition to a slightly different field of communication at SI. She enjoys all things pizza and cat related.

Steven de Brueys – Account Associate

Born in Kenner, LA (America’s City), Steven spent all of his childhood in New Orleans. Steven graduated from Louisiana State University with a major in sports administration and business. Before working for Search Influence, Steven worked in New York City co-running an independent film production company while doing script analysis with Warner Bros., Circle of Confusion, and other independent film companies around the U.S. and Europe. During his free time, Steven likes to travel, go on camping trips, and attend music festivals.

Join us in welcoming Andrea, Courtney, Kaitlyn, Lucy, Ryan, Sarah Jane, Sarah, and Steven. We are ecstatic to have them on the team and to see them progress as Influencers!

September 29, 2014
Our Newest Influencers

New space, new team members. July has been an incredible month for Search Influence. If you’re interested in joining the SI crew, visit our careers page!

With all the extra space in the CBD, we continue to grow! Search Influence is proud to recognize its newest team members.

Brice Bathel – Junior Web Developer

Brice is originally from Marrero, LA and currently lives in Harahan. Brice went to Holy Cross High School and went on to attend LSU and UNO. He previously worked in programming home automation. Brice is interested in web design.

Clareen Ward – Junior Account Associate

Born and raised in San Francisco, Clareen came to Loyola University – New Orleans to study Mass Communication. Before joining the Search Influence team, Clareen worked in event planning for a local food and wine festival here in New Orleans. In her free time, she loves to travel, cook, and spend time with her family and friends.

Gabrielle Bethancourt – Junior Internet Marketing Associate

Born and raised in New Orleans, Gabrielle graduated from Tulane with a degree in English in May of 2013. She then spent 8 months teaching English in Spain and traveling through Europe. Although Spanish churros, Belgian waffles, and Italian pasta are all delicious, there’s nothing quite like gumbo and jambalaya. Gabrielle’s excited to be back home and joining the SI team.

Jamie Joyce – Junior Internet Marketing Associate

Jamie Joyce is extremely excited to join the Search Influence team. Originally from Nashville, Jamie is currently a rising junior at Tulane University where he is focusing on Communications. Before coming to SI, Jamie worked as a PR consultant for Ragusa Consulting in New Orleans. In his spare time, Jamie likes to go to shows, ride his bike, and explore the city.

Congratulations Brice, Clareen, Gabrielle, and Jamie! If you are interested in joining the Search Influence team, visit our careers page and send us your résumé.

July 28, 2014
Our New Home: The Floor Between 12 & 14

According to USA Today, Otis Elevators’ records indicate that 85% of elevators do not have the number 13. Generally, the building owner will omit the 13th floor by skipping from 12 to 14 or by naming it “12B” or any number of strategic means to avoid the unlucky 13.

Well, I don’t believe in superstitions — black cats crossing my path, walking under ladders, breaking mirrors, or the 13th floor of any building. (If this were a reasonable discussion, I would argue that floor 12B really is the 13th floor by another name).

Search Influence has outgrown our beloved Oak Street office and, after months of searching, we finally found an office that has the space we need with room to grow. On Monday morning, we had our first workday in our new office space: the 13th floor of the Exchange Centre (cue the scary music).

From Humble Beginnings

With this recent move, we have done some reminiscing, looking back on the offices that once were. Our first true office space was on Jackson Avenue, and I have to be honest and say that it wasn’t all that beloved. It had a slightly funky smell and strange characters walking the halls, but it did redeem itself with some of its quirky charms.

Funny story. While at the office one Saturday, we went into the storage closet for something and — absolutely true — there was a woman sleeping in our storage closet. She was living in our storage closet. She even had a microwave, so she had indeed set up house. We tip-toed our way out (didn’t want to wake her up) and called the building owners to deal with the squatter.

A great part of Jackson Avenue was the BadNinja9 production office across the hall. This really was the production office for Dorian Dardar’s own film starring his Dorian Hudson character as zen master/detective/life coach. He interviewed all manner of fascinating people in his office for the film, including barely clothed young ladies, which happened more often than you would think.

I can’t make this stuff up.

We laugh looking back, but Jackson Avenue did have a very real impact on the growth of the company. Angie and I shared an office that was actually the conference room, so we were intimately involved in just about every meeting, every discussion — everything. We all grew to be a close group in that space, and those close quarters have paid off, translating into a deep level of trust and a shared knowledge among the team that we may not have achieved in a larger work area.

As bizarre as the Jackson Avenue office was at times, it really cemented those work relationships that act as the foundation of this team.

Our Beloved Oak

We outgrew Jackson Avenue after 1 year — really after 4 months, but we were lucky to be able to take over a lease that had ended prematurely. All along, we’d been eyeing a newly renovated building that housed a wine bar and had the space to allow us to all work and grow.

We coordinated with the owner of Oak Wine Bar, building out the unused upper floors of her building. An office over a wine bar, what’s not to love about that scenario?

It seemed like it took forever (only because we were so anxious to get into the new space). When it was finally completed, it was beautiful. The space was clean and bright — wood floors, original fireplaces and windows. It managed to be both modern and historic at the same time.

As much as we love the Oak Street office for its physical space, we also have a tremendous amount of affection for what Oak represents in the history of Search Influence. It was on Oak that we reached a pivotal point in the business. It was from that open and inviting space that we matured as a group and really grew into our own.

From Oak, we were able to start truly giving back to the community. We began providing free seminars for local businesses and started our work with nonprofits such as Youth Rebuilding New Orleans, The Audubon Institute, New Orleans Wine & Food Experience, and Hogs for The Cause. We have always wanted to give back directly to NOLA, and we had reached a point where we are finally able to devote time and energy to it.

Also while on Oak, we were listed in Inc 500, which ranks the fastest growing private companies in the United States. At #418, we were incredibly excited to be one of 18 companies in the Greater New Orleans area to be recognized (of which we were the only residents of New Orleans proper). Honestly, I will never be not-excited about that honor.

Our years on Oak represent our greatest growth, as a company and as a team. The last three years are an unforgettable time in the history of Search Influence. So, we leave Oak with a bittersweet goodbye.

The 13th Floor

After months of searching for new space, we found a few options for our next great adventure. We chose the option with the most square footage and a great downtown location: the 13th floor of The New Orleans Exchange Centre on Gravier Street.

The Exchange Centre houses a number of New Orleans’ finest, including mature and start-up, technology firms such as TurboSquid, Archon Information Systems, Carrollton Group, Kickboard for Teachers, and many more businesses, tech and non-tech alike.

We moved in over the weekend, and our management team really pitched in to have the place ready for work first thing Monday morning. And 13th floor notwithstanding, there were very few glitches to work out. But as with anything new, it takes some getting used to. Even with the hiccups, the Influencers have been great. Everyone is pumped up and settling in. It feels good.

It’s an incredibly professional space (it even has a reception area). All of the walls are lined with wide, open windows that look out on the surrounding CBD. Most exciting of all, with more than four times the square footage, we’ve really given the team room to spread out and keep growing. We plan to do even more amazing things at our new address.

Yes, it’s the 13th floor, and for us, 13 is a very lucky number.

Image Sources:
Thanks to Dwayne Bent for the elevator buttons photo.
The 935 Gravier Image was provided by The Exchange Centre.

July 23, 2014
Our Influence Grows!

As Summer starts, the SI team continues to grow. This month, we welcome three new faces to Search Influence!

Caroline VanDyke – Junior Internet Marketing Associate

Originally from Newport Beach, CA, Caroline came to Tulane University to study Political Science and International Development (and eat her way through NOLA). Before coming to SI, she worked on policy research for the Cowen Institute and had an article published on Huffington Post. Caroline is a current events junkie and foodie which makes New Orleans a great place to call home!

Harrison Galante – Account Associate

Originally from New Jersey, Harrison moved to New Orleans in 2009 to attend Tulane University. Before joining the Search Influence team, Harrison worked at a Local SEO firm in New York, but the New Orleans bug is a hard one to kick. He loves to travel, brew his own beer, and practice Yoga. Harrison is extremely excited to be a part of New Orleans’ budding tech scene!

Nina Hymel – Junior Internet Marketing Associate

Nina is originally from Destrehan, LA, but she just moved back to the area after attending Loyola University in Chicago. She graduated with a double major in English and Communication. Before Search Influence, Nina worked as a public relations and business development intern at ASC Communications in Chicago.

Welcome Nina, Harrison, and Caroline! We all look forward to working with you. If you are interested in joining Search Influence, visit our career page.

June 24, 2014
April Showers Bring May Influencers!

Search Influence continues to grow! This month, we are happy to welcome seven new faces to our team.

Breanna Gussoni (Part-Time Administrative & Accounting Assistant):

Breanna was born and raised in New Orleans. She is currently attending Herzing University where she is pursuing a B.S. in Accounting. This is Breanna’s first job in business and marketing. She looks forward to learning all she can from working with Search Influence.

Chris Henson (Junior Internet Marketing Associate):

Originally from Covington, LA, Chris moved to New Orleans to attend Tulane University, where he majored in History and Film. After graduating, he went on to receive his Master’s Degree in History from Southeastern Louisiana. Chris is very involved in the ever-growing New Orleans film industry as a reporter, critic, promoter, and producer. He is fascinated by the never-ending possibilities of social media.

Jessica DeBold (Junior Internet Marketing Associate):

Jessica was born in New York City and raised in Greenwich, CT. She graduated from Loyola University in early May with a Bachelor of Arts degree in Philosophy Pre-Law and Mass Communications with a focus in Journalism. Before joining the Search Influence team, Jess was the Editorial intern for Uptown Messenger and the Editorial Editor for Loyola’s weekly newspaper. She is a fourth-degree black belt in Isshin-ryū karate, she plays the cello, and she spent her most recent summer in Cairo, Egypt working on an international women’s rights project with German University and UN Women.

Marina Brazhnikova (Operations Associate):

Marina is originally from Russia, although she has lived in the US for the past 12 years. After 7 years of managing operations at a successful art gallery, she decided to go back to graduate school, which brought her to New Orleans, the city she now considers home. Marina recently graduated from Tulane University with an MBA. At Search Influence, she concentrates on special projects with a focus on process improvement and optimization.

Patrick Kolstad (Junior Internet Marketing Associate):

Patrick is originally from the northern suburbs of Chicago, Illinois. He has lived in New Orleans for four years and recently graduated from Loyola University with a B.A. in English Literature. Patrick is excited to navigate the post-collegiate world while continuing to explore the city of New Orleans.

Sabrina Mohsenin (Junior Internet Marketing Associate):

Originally from Nashville, TN, Sabrina moved down to New Orleans to attend Tulane University, where she graduated this May with a double major in Communications and Psychology. Before Search Influence, she worked as a Junior Content Creator at a local PR and Marketing Agency, Hero|Farm, and as a PR Intern for The Office of James Carville.

Siobhan Lidon (Junior Internet Marketing Associate):

Born and raised in Basking Ridge, New Jersey, Siobhan is now working towards her Management and Spanish degrees at Tulane University. Prior to Search Influence, Siobhan was a marketing intern at Be Well Nutrition, Inc., in New Orleans. After having fallen head over heels for the music, culture, and food the city has to offer, Siobhan plans to stay in New Orleans after college.

Welcome to SI, Breanna, Siobhan, Jessica, Patrick, Sabrina, Chris, and Marina. We’re excited to see all the great things you will accomplish!

May 27, 2014
Social Media, Your Personal Red Carpet

Coined ‘Fashion’s Latest Muse’ by the New York Times in September of 2013, it’s no secret that Instagram has been the leading source of social media in the fashion industry for quite some time. Naturally, marketers and retailers alike have picked up on this trend, using Instagram as the latest and greatest promotional tool. But what makes the difference between a chic social media campaign and a total tragedy? Let the experts guide you with five basic rules to live by:

What Are You Doing?

Although social media is all about promoting your products, there is something more important to promote….your brand. No one wants to follow an Instagram that solely pushes this season’s must haves. Yes, it’s all about fashion. But people want to know what makes you tick. Where do you hang out? Where do you dine? It’s no coincidence that Rag & Bone, True Religion, Hudson, J Brand, Free People, Joie, Stuart Weitzman, Jimmy Choo, Harpers Bazaar, Mercedes-Benz Fashion Week, We Wore What, and Lookbook were all at the major music festival #Coachella this weekend. And what instapost got the most attention? With 41,872 likes, Free People takes the lead with this shot of Australian fashion blogger Natascha Elisa, who by the way, isn’t sporting a look by Free People. Helping other like-designers get press to support the Free People way of life: How’s that for lifestyle branding? #Genius.

We Can Still See the Background…

One question: Where are you taking your Instagram photos? Wherever it is, please remember that your audience can still see what’s going in the background of your post. Your Instagram can only look as professional as it’s location, so if you’re guilty of taking all of your pictures in a dressing room, it’s time to change your ways! Taking the extra few minutes to find a scenic location will go a long way, I promise. And it doesn’t have to be a runway – go to the street, or into a room with great decor. Fashion blogger Danielle Burnstein, known for her blog We Wore What, is a perfect example of taking great street shots. Here she is pictured on a city street, in front of a wall with only a few posters and some graffiti behind her. But with the few pops of color and great lighting, it makes for an amazing background. This is probably why she is followed by major designers like Alice + Olivia, Tibi, J Brand, Theory, Jimmy Choo, Stuart Weitzman, and Kurt Geiger.

Let Me Take a Selfie

While the infamous ‘selfie’ is sometimes a must in order to properly display an outfit (sans the duck face), remember that the focus is on the product…not the person modeling them. There is a reason that professional models are very thin. Models are meant to be background, they are there to display the clothing or product, and not to distract from them. That being said, models are a critical element to any campaign. Clothing never looks the same on a hanger as it does on a person. The viewer needs to see the fit of the garment, as well as know how to style it. There is an entire Instagram account that puts this rule to the test called Up Close and Stylish. The stylist (and model) posts ‘selfies’ daily, however she chooses to remain entirely anonymous. She has never shown her face to the public, only her outfits. And how many followers does this mystery fashion lover have? As of right now, she has the attention of 898,000 viewers, with the majority of her posts getting well over 20,000 likes.

All Things Beautiful

The fashion industry strives to create beauty in the form of wearable art. And as art lovers know, there is inspiration everywhere. Do you see something absolutely gorgeous that makes you smile? Share it! Whether it’s a garden in full bloom, a picturesque park, or an amazing presentation of food – we appreciate the post.Take it from the Instagram guru’s at Alice + Olivia, who are known for their unbelievably colorful and whimsical pictures. They recently posted this bouquet of flowers, which caught the attention of 5,761 viewers, so it’s safe to say the public responded.

Use Your Tools…Wisely

There are some great tools on Instagram for fashion designers, bloggers, and retailers alike. The video tool is great for behind the scenes clips of photo shoots, or taking your favorite outfits and turning them into a montage. Of course it’s always popular to do a video recap of all of the looks you’ve put together at the end of the year…but personally, I prefer the sneak peeks. It’s also easy to credit someone within Instagram (designer, stylist, brand) whether it’s via tag or hashtag. But please – easy on the hash tags. No one likes an over enthusiast blowing up their Instagram with #unnecessary #borderlinespam #hashtags. Let the creativity of your post speak for itself. Yvan Rodic (of Face Hunter) spotted model Ash Walker making a statement on subject….

April 21, 2014
Influencers Flock to the Pelicans Game

It’s 4:30 PM on a Monday and where is Search Influence? On our way to the Pelicans vs. Nets game! It already did not feel like a typical Monday because Jack Black was filming a movie on the first floor of our building in Oak Bar, but our quarterly office team building event only added to the excitement.

I have only been with Search Influence for a little over three months, and I have already gotten to experience two company bonding events that made me feel welcome and appreciated. Not only did we receive tickets to the Pelicans game, we also had the Party Perch in the Smoothie King Center rented out so we could mingle beforehand. Thank you Team Building Committee! (Yes, we have a group of Influencers that take extra time to make sure our events are special!)

After a slow start, the Pelicans caught up with the Nets and went into overtime, which made our group go wild. We danced to the Wobble, Jump On It and other classic jams while we cheered for the Pelicans who shot multiple three-pointers and claimed their victory!

All in all, it was a very eventful Monday night and I’m glad I got to spend with my co-workers in my favorite city. I can’t wait to see what our Team Building Committee comes up with next to help our ever growing number of Influencers have fun together!

March 31, 2014
New Influencer Faces: March 2014

Here at Search Influence, we keep on growing! We’re happy to welcome seven new employees to our team.

Brooke Folse (Account Associate): Brooke was born and raised in Lafayette, LA. She graduated from The University of Louisiana at Lafayette with a degree in Marketing. Prior to joining Search Influence, she worked in the Oil & Gas Industry doing marketing and performing research in Colorado, Ohio and Pennsylvania. She is excited to explore all of the activities and culture that New Orleans has to offer.

Lauren Arceneaux (Account Associate): Originally from Rayne, LA, Lauren made her move to New Orleans in 2012 after graduating from The University of Southern Mississippi with a B.A. in Fashion Merchandising and Apparel Studies. Before Search Influence, she worked as a Territory Sales Manager for a local publishing company.

Andrea Hernandez (Account Associate): Andrea was born and raised in San Pedro Sula, Honduras and moved to New Orleans 10 months ago. She attended Northeastern University in Boston where she earned a B.S. in Business Administration with concentration in Marketing, and a minor in Communications. Andrea’s passion is digital marketing and she is excited to join the Search Influence team.

Gussie Matthews (Account Associate): Originally from St. Louis, MO, Gussie graduated from College of Charleston with a degree in media communication. Prior to Search Influence, Gussie worked in online marketing for an eCommerce website. As a first-time resident of New Orleans, she’s looking forward to warm weather, Saints football, and cheering on the St. Louis Cardinals from afar.

Lindsey Nunez (Junior Account Associate): A New Orleans native, Lindsay received her bachelor’s degree from Louisiana State University in Mass Communications with a concentration in Public Relations. Prior to joining Search Influence, she taught English to business professionals in Prague, Czech Republic.

Bridget Juelich (Junior Account Associate): Bridget is originally from St. Louis, MO, and attended Loyola University where she earned a bachelors degree in Mass Communication and a minor in Marketing. Previously she worked as the Social Media and Marketing Coordinator for the Elms Mansion. Bridget also worked for other local businesses such as Tales of the Cocktail and the Donnelley Center for Nonprofit Communications.

Rachael Borek (Junior Internet Marketing Associate): Originally from Baton Rouge, Rachael attends the University of New Orleans and studies Sociology. Before joining Search Influence, she worked as a PC-Technician for St. Joseph’s Academy’s one-to-one laptop program in Baton Rouge. She still spends time doing IT related volunteer work locally.

Welcome to Search Influence, Brooke, Lauren, Andrea, Gussie, Lindsey, Bridget, and Rachael!

March 26, 2014