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Tag: influencers

Search Influence Doubles Down on Talent: Recognizing Two Promotions Worth Celebrating

Search Influence, a New Orleans-based digital marketing agency, recognized the hard work and dedication of two of its employees, Lindsey Schultz and Shira Pinsker, by promoting them to new roles within the company.

Shira Pinsker Promoted to Senior Marketing Manager

Shira Pinsker joined Search Influence as the Product and Marketing Manager in early 2020 and was instrumental in guiding marketing efforts through the uncertainty of the pandemic. With more than 15 years of experience in marketing and communications, her wealth of knowledge, creativity, and strategic thinking directly impacts the agency’s marketing success. In the last year, Shira spearheaded the launch of a two-year partnership between Search Influence and UPCEA (University Professional and Continuing Education Association) to grow Search Influence’s impact as a digital marketing agency within higher education.

In her new role as Senior Marketing Manager, Shira Pinsker will oversee efforts to broaden and deepen the marketing strategy within Search Influence’s key markets of higher education, medical and health, and tourism and hospitality. Using her expertise in branding, messaging, and strategy, Shira will continue to communicate the value of digital marketing to prospective clients in order to help them optimize their potential.

Shira is excited to take on this new role and looks forward to using her skills and experience to help both Search Influence and our clients succeed.

Lindsey Schultz Promoted to Digital Advertising Analyst

Lindsey Schultz joined Search Influence as a Digital Advertising Coordinator in 2021 and quickly became an integral part of the team. Her problem-solving skills and keen eye for detail have become an incredible asset to the company, and she consistently demonstrates a collaborative and enthusiastic attitude with both clients and colleagues.

As a result of her hunger and dedication, Lindsey was promoted to Digital Advertising Analyst.

As a Digital Advertising Analyst, Lindsey will strategize and optimize the digital advertising campaigns for Search Influence clients. She will also work with the rest of the team to ensure campaigns meet or exceed their goals and that clients receive the best possible return on their investment.

Lindsey’s analytical skills and attention to detail make her well-suited for this role, and she looks forward to taking on new challenges while continuing to deliver outstanding results for her clients.

Lindsey and Shira are excellent examples of the talent and dedication that exist within the Search Influence team, and their promotions are well-deserved recognition of their hard work. Search Influence is proud to have such talented individuals on the team, and we’re excited to see what they will accomplish in their new roles.

Congratulations to Lindsey and Shira on their well-earned promotions!

Interested in joining the Search Influence team? Check out our open positions!

June 12, 2023
Search Influence Finds a 4-Leaf Clover with 4 New Team Members!

Search Influence finds a four-leaf clover with four new team members. Let’s meet our newest Influencers!

Becca Michelet Account Manager
Born in Honduras, Becca and her twin were adopted and raised in New Orleans, with their adopted (honorary) triplet, by two awesome parents. She graduated from Louisiana State University with a bachelor’s degree in Fashion Merchandising, and a minor in Business. Becca brings a wealth of experience in customer service to her new role. When she’s not working on her client’s campaigns, you can find her snuggling with her dogs, Pepperoni & Roux, spoiling her nephews, cycling on her bike, or catching happy hour with her friends and family.

Tyla Maiden Account Coordinator
Moving to New Orleans in 2019 after graduating from Radford University, Tyla jumped right into her digital marketing career as a Social Media Manager for a local small business obtaining her Digital Marketing certification from Generation USA. Outside of Search Influence, Tyla is an accomplished freelance artist, painting murals and other art projects around the city.

Gi Levet Account Manager
A Louisiana native, Gi graduated with a bachelor’s degree in Organizational Communication from Southeastern Louisiana University and is currently on schedule to graduate with a Master’s degree in Strategic Communication in May 2023. Gi brings to the team an extensive background in social media and small business marketing. When she’s not working with her clients, you can find her spending time with her dog, Beans, traveling with her boyfriend, Josh, or checking out the newest true crime documentary.

Mikayla Hammer Technical Digital Marketing Associate
Originally from North Carolina, Mikayla has lived in Louisiana for the last 5 years with her husband and 3 children. Mikayla brings a diverse range of experience to her new role from service industry manager to graphic t-shirt business owner to being a stay-at-home mom. Outside of work, you can find Mikayla reading, gardening, or interior designing.

Welcome to Search Influence, Becca, Tyla, Gi, and Mikayla!

Interested in joining our team? Check out our open positions!

March 17, 2023
Search Influence’s Newest Influencers Are FOUR Real!

Myah Catanzaro has been hired as an Account Coordinator.

Myah grew up on the Northshore in Mandeville and graduated from Fontainebleau High in 2014. From there she then went on to go to LSU to study marketing. She has worked and done a little bit of everything—waitressing, leasing agent, promotional specialist for MillerCoors, nanny, and guest service coordinator for a local Metairie salon. When she is not at work, you can find her dancing down the streets of New Orleans with her fellow sisters on The Nola Bombshells dance team, or looking for any and all music events happening around the city. Her favorite thing about digital marketing is that it gives anyone anywhere around the globe, that has a dream or passion, a chance to make their mark on the world.

Stephanie Cantrell has been hired as a Sales Executive.

Stephanie was born and raised in the Pacific Northwest. She moved to New Orleans 15 years ago when she and her family decided they needed a new adventure. Stephanie has over 30 years of customer service, management, and sales experience. When offered the opportunity to join the Search Influence team, she jumped at the chance to experience the ever-changing world of Digital Media. When she is not working, you can find Stephanie offering unsolicited advice to her children, Madison and Liam, or swinging a hammer, remodeling her dream home with her husband Chris.

Jacob Kliebert has been hired as a Junior Quality Assurance Analyst.

Born and raised in New Orleans, Jacob is a recent graduate of Louisiana State University. Before starting at Search Influence, he gained experience working in finance and analytics. He is hoping to continue to develop his analytical skills as well as learn new ones in the digital marketing space. He enjoys working with a team and helping foster a positive impact for others.

Madison Rohr has been hired as an Account Manager.

You can usually find Madison posted up at the cutest, coziest local coffee shop, adventuring in the great outdoors, capturing lots of love from behind the camera or networking with other local creatives. She loves anything outdoors (hiking, kayaking, biking), traveling, trying new things, her golden retriever pups, and recently got engaged! When she’s home, she enjoys experimenting with new food and cocktail recipes. Overall, Madison is fairly laid-back, outgoing, and motivated about things she is passionate about!

March 2, 2020
Seven New Employees Join Search Influence

Anita Shah

Anita Shah has been hired as an Account Manager.

Anita is a Midwest native, growing up in Michigan. She attended the University of Michigan where she received a bachelor’s degree in Economics. Outside of work, Anita loves to travel; specifically, backpacking trips are her favorite. A bucket list item is she wants to make her way through every national park in the US.

Raquel Paiz

Raquel Paiz has been hired as an Account Manager.

Raquel is from Reston, VA but has lived in New Orleans for ten years. Raquel joined the Marine Corps out of high school and then ultimately received her B.A. from Tulane University in Public Relations. Her most recent experience includes working at a full-service agency in NC and doing Public Affairs work for the Marine Corps. Raquel loves food, music, and travel almost as much as working in the communications field. You can usually find her binging Game of Thrones on a continuous loop while eating some sort of Asian food.

Kaitlyn “KJ” Johnson

Kaitlyn “KJ” Johnson has been hired as a Digital Marketing Associate.

Although she is a native of New Orleans, she traveled to Southeastern Louisiana University in Hammond, LA for school where she earned a B.A. in Mass Communication and a minor in Publishing. After graduating, she entered the digital media industry and never looked back. Like a true NOLA local, food and music are two of her favorite things. So, you can always spot her at a local festival reveling in her southern roots. KJ also enjoys going to concerts, traveling, and visiting art museums. She is a firm believer that immersing yourself in different forms of art and culture is the key to a well-balanced life…When life is well-balanced, good things will always find you.

David Fransen

David Fransen has been hired as a Senior Web Developer.

David is in his second stint with Search Influence, having joined the company as an IMA in 2012 and moving into Development, where he worked on all varieties of clients and projects for nearly five years, eventually making a move to start building out full websites elsewhere in 2017. After soaking up a lot of knowledge and experience over nearly two years in this role building websites, he realized his best skills and general energy was far better suited to Search Influence, and he was fortunate to be welcomed back home. He is a native of Kenner but has lived in Uptown New Orleans for the last 5+ years. Naturally, David studied English—and nothing even remotely related to Web Development—at Trinity University in San Antonio. He is a hopeless music nerd, having played in bands and DJ’d throughout his roaring 20’s and beyond, and he spent seven strange, exciting years in Brooklyn chasing ill-advised rock n’ roll dreams before moving back to the New Orleans area and deciding to grow up. He is a borderline psychotic NBA fan who takes any opportunity to be smug and pompous about the extended success of his beloved San Antonio Spurs.

Paige Nulty

Paige Nulty has been hired as a Digital Copy Editor.

A GNO native, Paige majored in English at UNO, concentrating in local literature as an excuse to read more Kate Chopin than she already was. Since then, she has worked freelance gigs—contributing to Gambit and New Orleans Magazine—as well as cut her copywriting chops in the B2B world. When not writing, Paige can be found trying too hard to be funny with her improv troupe and growing her comic collection. She’s excited to be a part of the team at Search Influence and keep growing creatively.

Crysten Price

Crysten Price has been hired as a Content Marketing Team Lead.

Crysten is a native Louisianan and loves the outdoors. She obtained a bachelor’s degree in Public Relations and French from Loyola University New Orleans. Prior to her career at Search Influence, Crysten worked in several industries: information technology, nonprofits, and advertising. Outside of work, she can be found participating in pickup volleyball games and traveling.

Katie Whittington

Katie Whittington has been hired as an Account Manager.

Katie has a unique story to where she was born and raised like many residents of Louisiana. She is originally from St. Bernard Parish where she spent most of her childhood until Hurricane Katrina, which caused her to move to Covington. Katie is excited to be back on the Southshore living right outside of the New Orleans Metro Area. She attended Southeastern Louisiana University where she earned a B.A. in Social Work and continued her education at Tulane University where she earned an M.A. in the same discipline. For the last few years, she has been working as a school counselor and softball coach and she is extremely excited to finally follow her passion in marketing. She is joining Search Influence as an Account Manager and she is hungry to help her clients grow. Outside of work you will find her biking through the city, trying out new restaurants and bars, working out at her gym, or creating content for her blog, The Bailey Method.

If you’ve been hoping to expand your business’ digital marketing campaign, look to Search Influence. Our experts, whether tenured or new to our team, can help boost your company’s online presence while tracking leads and analyzing trends. We’re committed to helping you reach your marketing goals. Start a conversation with one of our strategists today.

Interested in joining our team? Check out our open positions!

July 26, 2019
Search Influence Adds Five New Hires to Their Krewe

No matter the time of year, Search Influence is dedicated to expanding our clients’ online presence and growing their businesses. Even though New Orleans just got done with its most hectic time of year, Mardi Gras, we’ve been focused on producing results for our clients. We also understand that we need a comprehensive team of digital marketing experts to create our best work. In the past few months, we’ve expanded our team to include five new Influencers! Meet the new additions to our “Krewe.”

Lauren Griffin

Lauren Griffin has been hired as an Account Manager.

From a small town called Abbeville, Lauren grew up visiting New Orleans regularly. She was always drawn to the city due to its culture, history, and laissez-faire attitude. During her time at Louisiana State University, she discovered her passion for marketing. Lauren feels truly lucky to be doing what she loves in a city she loves.

Demi LeBlanc

Demi LeBlanc has been hired as a Sales Assistant.

You can usually find Demi watching some movie with Barbra Streisand and attempting to be a world-renowned (yet terrible) watercolor artist. She loves finding creative solutions to everyday problems and using her creativity to design and customize whatever is in front of her. She’s always looking for ways to make things better.

Michael Shargois

Michael Shargois has been hired as a Sales Executive.

Michael was born and raised in New Orleans, and he’s never leaving! He is a graduate of Lusher Charter School and Louisiana State University. Outside of business hours, you can find him supporting his favorite sports teams—the Saints, Tigers & Pelicans. Michael also enjoys listening to music and spending time with his girlfriend. Michael is an animal lover but doesn’t have any pets. If anyone needs a dog walker, let him know!

Brandt “RC” Arceneaux

Brandt “RC” Arceneaux has been hired as a Digital Advertising Coordinator.

Brandt grew up in St. Charles Parish, just upriver from New Orleans. After high school, he enlisted in the military and spent the next six years traveling and working around the world, including Germany, Turkey, Iraq, and Florida. He learned German and developed his childhood French while working overseas. He returned to the city after Hurricane Katrina and worked as a police officer while earning his English degree. After working in the U.S. intelligence community for six years, Brandt returned home again to complete his master’s degree and started a consulting and translating business. Brandt lives with his wife and their cat, Professor Shorthair. He spends his time cooking, practicing music, and jogging at Audubon Park.

Marissa Wehrer

Marissa Wehrer has been hired as a Digital Advertising Coordinator.

Marissa graduated from LSU with degrees in Marketing and Entrepreneurship. She fell in love with digital marketing after selling jewelry online during college. After college, Marissa lived in Spain, earning her International Master of Business Administration and working for a startup. After returning home, she combined her passion for fashion with digital marketing and started a blog. With her blog ItsRiss.com, she has the opportunity to express her creative side and incorporate her digital marketing skills. Now she gets to live out her passion all day, every day!

Welcome to the team, Lauren, Demi, Michael, RC, and Marissa!

If you’ve been hoping to expand your business’ digital marketing campaign, look to Search Influence. Our experts, whether tenured or new to our team, can help boost your company’s online presence while tracking leads and analyzing trends. We’re committed to helping you reach your marketing goals. Start a conversation with one of our strategists today.
Interested in joining our team? Check out our open positions!

March 14, 2019
Five New Influencers in Six Months: Meet the New Additions to Our Team!

Search Influence is dedicated to producing results that matter for our clients. We believe you shouldn’t have to juggle your time between multiple agencies. That’s why our team includes experts across all facets of digital marketing—from sales and account management to quality assurance and content creation. Over the last six months, our team has expanded with the addition of five new Influencers! Meet the new faces that will help grow your business online and beyond.

Shawn Kelly – Sales Manager

Shawn joins the Search Influence team as a Sales Manager. After a 10-year stint in Mandeville and 5 years in Atlanta, he is happy to be back to his native Metairie. A University of New Orleans alumnus, he graduated with a bachelor’s degree in Business Management. Outside of sales, Shawn enjoys spending time with his 3 children, ages ranging from 18 to 9, and supporting them at their various extracurricular activities. If he does have spare time, you will see him playing in recreational leagues, as well as catching up on movies & TV shows that make him laugh.

Colin Crumbley – Junior Quality Assurance/Digital Marketing Associate

Colin Crumbley has been hired as a Digital Marketing Associate. Born & raised in New Orleans, Colin didn’t venture far for college. He graduated from the University of New Orleans with a bachelor’s degree in Planning & Urban Studies. He loves to travel the world and experience new cultures but also loves (almost) everything about his beloved hometown of New Orleans. In his spare time, you can catch him going to concerts, festivals, and trying new restaurants.

Paige Pevlor – Account Manager

Paige Pevlor has been hired as an Account Manager. Paige is a graduate of Southeastern Louisiana University with a Bachelor of Arts (B.A.) focused in Business Management. Before Search Influence, Paige worked as an Account Manager at NOLA Media Group. She is a New Orleans native, growing up in Metairie most of her life. In her spare time, she enjoys traveling with her fiance and spending time with her dog, Georgette.

Katelyn Mulkey – Account Coordinator

Katelyn joins the team as an Account Coordinator. A New Orleans native, she graduated from the University of New Orleans where she received her bachelor’s in Marketing. While there, she took a lot of Sociology classes which she loved. She is a music lover and constantly searching for records for her collection. In addition to music, she is a huge dog fan and has three of her own.

Sarah Spencer – Junior Digital Copyeditor

Sarah has been hired as a Copyeditor. Originally from Roanoke, VA, she moved to New Orleans to attend Tulane University, where she received a Bachelor of Science in Biological Anthropology. After earning her multi-syllabic degree, Sarah worked as a Captain at Arnaud’s Restaurant, which gave her more insight into New Orleans’ unique food and beverage culture. She also worked for a small local wedding planning magazine as a digital marketing coordinator, expanding her writing, editing, and communications skills. In addition to enjoying life in New Orleans, Sarah likes to read, spoil her dog, and watch/fall asleep to nature documentaries (so she knows a tiny bit more about dinosaurs than the average six-year-old).

Don’t trust your digital marketing campaign to a machine. Work with a team of experts committed to the results that impact your bottom line. From social media management and local SEO to online advertising and lead tracking, we got you covered. Our growing team of Influencers is ready to help you reach your marketing goals. Get in touch today to request your free marketing analysis.

October 23, 2018
Marketing Basics for Animal and Pet Influencers

Pictures of animals are consistent crowd-pleasers on the internet. Unlike content that’s favored by certain demographics, kittens and puppies (or baby animals of any variety) are universally appreciated by just about all age groups and political alignments. Animals can even be educational, like our cats that explained Google Analytics. Still, with all the competition out there, effective influencer marketing requires more than a cute nose and furry belly. Learn how to make the most of your pet’s presence on social media platforms like Instagram, and how this strategy can even help bigger organizations like zoos engage with their audience.

1. Keep a Leash on Your Branding

Once you have a clever name that encapsulates the animal’s personality, decide whether you are aiming for funny, artistic, or educational content. Rather than following every trend and impulse, stick to consistent types of posts. If you have a quality camera and understand the basic rules of composition in photography, then your artistic approach might capture your pet in the best possible light. On the other hand, if your pet is constantly getting into trouble, then documenting messes and misadventures will keep followers entertained. Adapt your strategy to the starring animal’s strengths, and watch which images get the biggest reactions.

2. Use Captions, Hashtags, & Locations

Picture captions reward viewers for spending time with each image, and hashtags are a critical part of Instagram and Twitter communities. Creative hashtags add humor, and they’re an opportunity to link your pet’s profile to similar pages or topics. Link your pet to pages with the same breed and the same region. Depending on the size of your town, you can make your city or state part of your pet’s profile, including pictures of your pet at local landmarks. Don’t forget to use Instagram’s location tagging to let users know where your photos were taken. Instagram’s geo-tagging feature makes it really easy to select a nearby location based on your GPS location. And, posts with a location receive 79% more engagement than those without.

3. Find Your Animal’s Photogenic Side

If you’re serious about pet marketing, then you’ll need to post nearly every day to keep your audience engaged. Don’t forget to use the “Stories” feature for video updates and behind-the-scenes snippets, and you can even highlight stories in the bio for your pet’s account. On Instagram, your pet’s profile pic should be an endearing headshot that works well as a circular thumbnail. It should be close enough to nearly fill the available space, but it shouldn’t be so close that your pet is hard to identify. A background of a contrasting color is helpful. It also helps if your animal has a distinctive appearance, but an engaging personality is even better. Maru the cat is the Guinness world record holder as the most watched animal on YouTube, and he’s most popular for his awkwardly persistent attempts to fit into tiny boxes.

4. Make Your Furry Friend a Brand Ambassador

Zoo animals and business mascots are popular, and they make organizations more relatable. Inundated with advertisements and marketing campaigns, most customers are suspicious of salespeople. Even when a business representative is friendly and helpful, the potential customers are waiting for the sales pitch. A labrador mascot might be motivated by attention and food, but his wagging tail disarms even the most cynical viewer. The customers who meet your cat or dog at the office will appreciate being able to share their antics with friends. Rather than using your furry friend to promote your business, connect them to the values and causes that align with your mission. For a zoo, this could be spreading the word about endangered animals or sharing fun facts about the animal.

5. Choose a Unique Animal

Zoos and businesses looking for mascots have a wide range of options. A unique species, like an orangutan or llama, makes it easier to stand above the herd. If you already have a personal pet or a dog that regularly comes to the office, then there’s no need to shop for something more exotic. When it comes to animal ownership, it would be irresponsible to get an animal that you don’t have the time or resources to keep for the duration of its life. Businesses in need of a mascot might be able to sponsor an animal at the zoo or find someone in the community who already owns a unique animal. If you’re working with a dog or cat, just try to find the qualities that make your pet unique. Browse through successful pages like Mannie the Frenchie, and you’ll see what it takes to become “the world’s most followed bulldog.”

6. Avoid Overtly Promotional Posts

After they reach a certain level of popularity, the owners of influencer pets are often contacted by businesses looking to sell and promote products. Freebies might be offered in exchange for promotional posts showing or mentioning the product. Some owners will be happy accepting free swag, but their more ambitious peers will hold out for paid sponsorship deals. When profiles advertise for every company that sends free swag, they risk alienating their fanbase. The same trap is possible with business mascots that always seem to announce sales and products. Your fans would prefer to see cute pictures, rather than constant sales pitches.

7. Socialize With Others

Especially when you’re first getting started, it’s a good idea to seek out profiles with a similar style. First, you’ll need to have a few pictures to establish your brand. Then, you can interact with posts and pages that feature the same breed or deploy a similar sense of humor. That way, people who follow the other page are more likely to notice that there’s a new dog on the scene. With luck, you might even get likes and shares from the leaders in the pack. If you’re still getting the hang of Instagram and other social media platforms, then following successful pages will provide inspiration for how to make the most of the site.

Developing and curating an animal’s social media channels can require a significant investment of time. It’s important to learn about the community and determine what kind of niche your content can fill. It’s even more important to have fun, both because it makes your enthusiasm infectious, and it helps you avoid producing stale content. If you’re not already familiar with online communities like YouTube and Facebook, consider contracting a company to handle your social media management. Search Influence provides a variety of digital marketing and SEO consulting services.

We’d be happy to help you design a strategy to effectively promote and strengthen your brand’s presence and following online. Pet influencers are a great alternative to more conventional marketing techniques, and animal content reaches across a diverse spectrum of communities online. Contact the team at Search Influence to get an assessment of your online presence, and we can help you become top dog in your chosen field.

Images:

Dog With Shades

Maru the Cat

April 18, 2018
Five Tips for Creating Customer Advocates for your Tourist Attraction

When your past customers talk to their friends and family about their vacation, are they likely to recommend your business? Word of mouth is critical for sustainable, long-term business growth, and social media has multiplied the number of connections between people sharing travel advice and reviews. In fact, a recent study from Nielsen found that 92 percent of consumers say they trust brand advocates, including recommendations from friends and family. Here are just a few of the ways to encourage customers to help promote your tourist attraction.

1. Attach Your Brand to a Real Person

People naturally connect better with human beings, and it’s even better if customers interact with the same face repeatedly. Do you have a secretary or hostess who can orient new customers to your services and their options? Family-run and personality-driven businesses have an easier time identifying their brand with friendly owners and managers, but any business can make itself more relatable by avoiding shortcuts that result in impersonal service.

Whenever possible, avoid using automated responses and impersonal emails. Over the phone, your business should be represented by a friendly voice. When electronic communication is necessary, try to use the same staff member so that customers have a chance to develop a rapport. By creating that dialogue, you’ll appeal to your audience’s emotional side, which neuroscientific research has linked directly to decision making in the brain. This genuine and friendly first impression is the first step toward creating a lasting customer who can, in turn, become an advocate for your brand among their peers.

2. Create Photo-Ready Shareable Experiences

If you know you’re creating a remarkable in-person experience for your guests, be sure you make it easy for them to translate that into photos, videos, and content online through their social channels. Tour guides and attraction managers know the best locations for group photos, and you can remind parties and couples of the optimal times to take out their cameras. Introverts may be reluctant to ask for someone else to take pictures, but waitresses and tour guides can start the conversation by suggesting a photo op. All of your customers’ friends will be curious to see where the picture was taken.

Whether it’s a funky statue that’s perfect for a photo op or a contest through your social media platform to get guests to share their best photos in exchange for a gift certificate or branded swag, make sharing fun and interactive. You can even offer free Wi-Fi at your location and post signage with your branded hashtag or social media handles to make it as easy as possible for your guests to share right away and include you in their posts.

3. Claim Your Online Presence & Stay in Touch Through Social Media

Speaking of social, don’t forget to continue to foster that relationship with your guests online, even long after they’ve left. One of the most important steps of building customer advocacy is claiming your online presence. Brand your social media platforms with your company logo and beautiful photos of your attraction so that guests will know right away that you’re legitimate. Rather than just trying to promote your business on social media, be sure you also provide helpful information, fun events in the community, and posts that showcase your brand “personality.” When your fans find your posts helpful and relevant, they’re much more likely to share them with their fanbase.

In addition to the usual social media platforms like Instagram and Facebook, you need to claim your Google My Business page. Since the Google ratings and reviews appear alongside search results, it’s important that your listing is accurate, detailed, and looks professional. This includes checking your hours of operation and adding photos of your attraction so that guests know they’re looking at the right listing.

4. Collect Emails By Offering Promotions

Every business is offering membership discounts and promotions these days, and an email signup is an easier alternative to the sometimes cumbersome memberships. When advertising on social media and your website, encourage customers to sign up for future promotions. Potential customers who are still planning their vacation will be interested to see whether special discounts or offers coincide with the time of their planned visit. In the meantime, your well-crafted emails will make sure your attraction isn’t forgotten as they get closer to finalizing plans.

At the end of their visit, satisfied customers will be interested to see if you offer promotions they can share with friends. By giving email subscribers advanced notice about special events, you make them feel like they have inside information. When they feel like they have a special connection with your business, customers are more likely to advocate for your business. When their friends are visiting the same destination, they’re even more likely to recommend your business because you’ve continued to make a positive impression.

5. Ask Nicely

Just like Google My Business, it’s important to keep track of reviews on all social platforms. Depending on your industry, Yelp or TripAdvisor or another website may be more relevant. Many business owners forget to ask customers for reviews. Unfortunately, the customers who are self-motivated to write reviews are often the ones looking to vent about a negative experience. Happy and satisfied customers rarely feel the need to go through the necessary steps to write a review, but they’re more likely to take the time if someone at your company makes it clear how much their time would be appreciated.

Whether you’re running a Ferris wheel or a hole-in-the-wall gourmet donut shop, you need customers to spread the word and advocate for your business. Once you’re confident in the quality of your services and products, it becomes a matter of encouraging customers to share their excitement online. The good news is that most of the things that help build advocacy also improve your connection with customers. When you leverage that connection to further improve your business, you can join in the success of tourist attractions that are winning on social media.

Need help getting started? Learn more about our consulting services to help build a solid reputation for your attraction.

Images:

Spongebob

Camcorder Dad

Parks and Rec

April 13, 2018
Join Us in Welcoming Our Newest Team Member!

We’re thrilled to welcome Emily Borne to Search Influence. Emily joins our team as a Junior Editorial Internet Marketing Associate. Meet the newest member of our team!

Emily Borne – Junior Editorial Internet Marketing Associate

Growing up in the suburbs of New Orleans, Emily often imagined working in the heart of downtown. Her love of words and language led her to major in English Secondary Education at LSU. Before entering the real world, she worked at Walt Disney World and definitely misses the free park admission. She worked briefly as a middle school English teacher, but she is now happy to call Search Influence home! Emily is a lover of musical theatre, so catch her performing in local productions.

Welcome to the team, Emily!

March 13, 2018
Search Influence Welcomes Two New Account Managers

Search Influence welcomes two new account managers, expanding our team of experts offering personal service and trackable results for our clients.

Leslie Williams – Account Manager

A New Orleans native, Leslie graduated from Louisiana State University with a Bachelor of Science in Marketing as well as her MBA. Previously, Leslie spent time in sales roles at Nola.com/The Times-Picayune and most recently Cumulus Media. Leslie runs a fashion and lifestyle blog in her free time and is a new mother to 6-month-old Sebastian.

Shauntae Joseph – Account Manager

Born and cultivated in New Orleans, Shauntae graduated from LSU with a Bachelor’s Degree in Biological Sciences. After completing her degree, she spent time working in office management and financial analysis. In her spare time (this really doesn’t exist due to her two offspring), Shauntae spreads her light through her personal blog. She is excited to bring her personal and professional glow to the SI Team!

Welcome to the team, Leslie and Shauntae!

December 22, 2017