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Top 10 Search Influence Social Media Blogs of 2016

Everyone loves a good countdown list to finish up the year. We’ve had a lot to be proud of at Search Influence. Get cozy and check out our top 10 social media blogs from 2016!

#1. What Happened to Facebook’s 20% Text Grid Tool?

Originally published in March, this post is still holding on to its ranking as one of our most popular blogs ever! Learn how Facebook’s change to their text grid tool could affect the reach of your business’s ad campaign.

#2. A Dentist’s Guide for Choosing Target Audiences on Facebook

Facebook offers many different targeting options for campaigns. Did you know that one targeting parameter includes photo uploaders—Facebook users who have posted more than 50 photos in the last month? What better audience for a dentist to target than users making sure their pearly whites are perfect for their selfies?

#3. Should You Be Using Google’s URL Shortener in Your Social Media Campaigns?

This post from Shane Kretzmann continues to be one of our more popular blogs. He covers the benefits of using Google as your URL shortening service, like proper redirects and analytics data.

#4. These 10 Expert Tips Will Drive Traffic to Your Business’s Website

From schema markup to video syndication to press release publication, this post shares 10 valuable tips to help you increase your site’s traffic in no time.

#5. Should Each Franchise Location Have a Separate Facebook Page?

According to a study performed by Hubspot, 95% of Millennials expect brands to have a Facebook presence! Learn about questions a franchise should consider before deciding on its Facebook strategy, like varying components based on location, whether or not the majority of your consumers are on Facebook, and company culture.

#6. Learn How to Create a Snapchat On-Demand Geofilter to Boost Your Next Event

Back in February, Snapchat announced that users could create On-Demand Geofilters for any event for a fee as low as $5. This post covers the simple process of designing and setting up the filter for your next event or party.

#7. 4 Tips to Start Your Black Friday Social Media Strategy

These social media strategy tips can help businesses boost online and in-store sales all year long as well as during Black Friday. Check out some of the advice, like knowing when to start your messaging (hint: earlier is always better).

#8. Why Social Media is Critical for the Growth of Your Business

More small businesses are investing in social media, and for good reason—their customers are already savvy users. This interesting post covers topics like knowing exactly when to post. Thursdays and Fridays from 1 p.m.–4 p.m. result in 18% higher engagement!

#9. 5 Medical Practices Effectively Using Instagram

Doctors: is your social media strategy healthy? These 5 medical practices have been using Instagram to generate more traffic to their site and stimulate user engagement. Instagram is on the rise—users are nearly 60 times more likely to share an image than those on Facebook.

#10. 5 Things Healthcare Professionals Should Never Post on Social Media

New to social media at your practice? This post from February covers pitfalls to avoid, like doctor-patient confidentiality, misleading information, and the all-too-common Facebook rant or complaint.

December 20, 2016
Search Influence’s Top 5 November Blogs

Check out our top 5 blogs from last month. And be sure to subscribe to our blog to keep up on all the happenings at Search Influence and in the online advertising world.

#1: 4 Tips to Start Your Black Friday Social Media Strategy

It’s that time of the year again! Amanda Ball gave us some pointers on how companies can take advantage of online advertising at the busiest shopping time of the year.

#2: What Happened to Facebook’s 20% Text Grid Tool?

Our tech gurus at Search Influence have been keeping an eye on Facebook’s 20% Text Grid Tool updates. Meanwhile, Michelle Neuhoff Boyd’s blog, originally published in March 2016, is back on our top 5 list this month with some enlightening updates.

#3: 3 Things Leonard Cohen Taught Me About Content Marketing

The great Leonard Cohen left the world an extraordinary body of work when he passed away in November. Search Influence’s Joel Willson wrote about some of the lessons he learned about creating quality content from the great singer-songwriter.

#4: 8 Most Fun Jobs in New Orleans

We all know that there’s no place on Earth quite like New Orleans. Rachel Marsh shared her take on the 8 most fun jobs in the city.

#5: 5 Things to Know About Online Marketing Before Starting Your Own Business

Don’t let your small business get left in the dust. Mary Silva imparted some valuable tips on how to succeed in marketing your small business.

Don’t miss out on the latest news from Search Influence. Follow our blog!

December 19, 2016
Search Influence Hires Two New Employees

The holiday season is off to a great start, and it’s been pretty chilly the past couple of weeks in New Orleans. However, this didn’t stop people searching for Search Influence jobs. We’ve hired two new employees to add to our team! Meet Marcus Carter and Bradley Thompson.

Marcus Carter

Marcus joined Search Influence as a Junior Technical Internet Marketing Associate. Marcus is an INTP, according to the Myer-Briggs test, a New Orleans native, and a photographer/designer. He and his friends started a business a couple of years ago called Nolagrown (@nola.grown). They produce apparel and accessories. Marcus enjoys gadgets and learning about the latest tech. He loves to eat at La Boca, drink Blueberry Mojitos from St. Joe’s Bar, watch Narcos on Netflix, and he enjoys getting a grape snoball from Hansen’s Sno-Bliz.

Bradley Thompson

Brad is our new Public Relations and Marketing Associate. He is tasked with supporting the Marketing Department as they promote and manage the Search Influence brand. He is from Knoxville, TN and is a recent transfer student from the University of Tennessee. When he’s not busy learning and growing as a marketing student, he has a predilection for the outdoors, good food, and good company.

Welcome to the Search Influence team, Marcus and Bradley!

If you believe that you represent our core values, there are still Search Influence jobs available at the moment. Submit your application today.

December 14, 2016
Freelance Friday: How to Balance Freelance Writing When You Have a Day Job
This blog is part of our Freelance Friday series, where we discuss everything and anything related to freelancing. If you are a freelance writer and are looking for additional work, consider applying at Search Influence.

The “gig economy” has arrived, and it is booming. According to a study conducted by Intuit, 40% of American workers will be independent contractors by 2020.

Thanks to technology, many workers are no longer tied to a specific location, much less a traditional office setting. This means freelancers can select contract jobs from anywhere, and employers can pick the best people from a larger pool of applicants for specific projects.

It’s happening everywhere and it’s easy to get started—even if you already have a full-time job.

You may ask yourself, why would you want to freelance on the side if you already have a full-time job? Well, I am glad you asked because there are several terrific reasons why:
- You Can Make More Money
  - Who doesn’t need a little extra cash these days? Freelancing gigs pay on a wide spectrum depending on numerous factors (experience, skill, time, etc.), but they always pay. You should never freelance for free! The extra money also gives you a bit more security should you lose your day job or find yourself in between jobs.
- Test out Self-employment
  - Thinking about making a career change? Or just want more freedom when it comes to your work schedule? Freelancing on the side offers you a trial run before committing to a major life change.
- Build Your Skills
  - As mentioned earlier, pay can vary based on your skill. Freelancing on the side offers you a chance to develop and expand your skills, which will put you on firmer ground should you decide to switch it up and try freelancing as your full-time job–it can even help increase your skills in your current job!
- Develop Valuable Connections
  - Like most jobs, freelancing is all about who you know. Connecting yourself with the right people will lead to more/better opportunities and the chance to expand your skills. This too can help with your full-time job.
- Discover Your Passion
  - If you are looking to freelance, it might mean you are not happy in your current job. Freelancing may help guide you down the right path towards a more fulfilling career and a happier you. Find what you love to do and make it work for you!
If you decide to freelance while you still have a full-time job, there are also a few things you can do to ensure a balance that works for you and doesn’t cause friction.
- Be Honest and Transparent
  - Don’t hide your freelancing gig from people, including your boss. This will only arouse suspicion and harbor mistrust if discovered. Check your current employment agreement or contract first to make sure freelancing won’t ruffle any feathers.
- Keep Freelancing on Your Own Time and Your Own Dime
  - This is incredibly important to keeping the peace in your double life—don’t cross the streams!
Keeping your dual work lives separate will go a long way in avoiding problems and keeping you focused solely on one job at a time, which will ultimately produce the best results. Give 100% to each during their given times.
- Focus on Time Management
  - Time management is key. You essentially have two jobs, and there are only so many hours in the day to get all that work done. Because of this, it is crucial that you do not take on more work than you can handle, especially on the freelance side.
- Do Work in the Evening and on Weekends
  - In order to fulfill the previous two points, working in the evenings after work and on the weekends (or whatever days you have off) is unavoidable. Remember, freelancing is your side gig, therefore it has to be done on your time off.
- Build a Support Network
  - Most freelancing work is a solitary endeavor, but it doesn’t mean you have to always be alone. Like any job, having support from those you trust and can bounce ideas off of will only benefit you. This can even include current co-workers, especially if your freelancing work falls in the same field.
Image 1 Credit | Image 2 Credit | Image 3 Credit
December 2, 2016
5 Things To Know About Online Marketing Before Starting Your Own Business
With 2017 quickly approaching, there are many people who are dreaming about starting their own businesses. Before jumping in, here are five things you should know about online marketing as an entrepreneur just getting started. Three tips are from guests Mike Blumenthal, David Mihm, and Greg Sorenson, and two are from yours truly.

1: Scale Is Everything

Mike Blumenthal runs an amazing blog that keeps up with the most recent changes in online marketing and Google in particular. As a founding partner of GetFiveStars.com (a reputation management platform), Mike is known by many as “Professor Maps” due to his wealth of knowledge around the local search ecosystem. He was one of the first people I thought to interview for this blog.

According to Mike, he doesn’t necessarily consider himself an “entrepreneur,” but “rather, someone that is trying to find their way through life by helping others be and do better AND not have to work for someone else. That ethos, which evolved over a number of years in business, helped me be clear about what I am doing and why.”

I asked Mike what’s something he wish he knew before getting started in our industry, and he had the following to say:
- I grew up in a family business and all I knew was family as partners. That was true well into my career. I wish I knew that family doesn’t always make the best partners as they may not be flexible enough in this new age of constant change.
- Find and work with partners that not only share your core values but also have skills you don’t yet have. You can help each other out and make the enterprise more effective for all.
- Recognize that we are in a market economy and, as such, any company is at the mercy of that economy. It takes thoughtfulness and hard work to succeed but never for a moment delude yourself that your success is controllable or fully due to that hard work and thinking. It is just as easy to fail as succeed in today’s world, and often, you are but a passenger (victor or victim) in a much bigger exercise that is not of your own making.
- Scale is everything. You can scale with people or you can scale with software. But realize that if it is just you, there are concrete limits to what you can do and can continue to do in a given period of time. But scaling, while easy to say, is not as easy to do. It has taken me several tries to even get close.
- In the end, there is nothing special about being an “entrepreneur.” It is just a different way of moving through the world, putting food on your table for the ones you love and hopefully helping others.
2: Address Online Reviews, Good and Bad

Responding to reviews online is crucial when it comes to showing that you’re engaged and active with your community and customers. As I mentioned in my blog on “4 Tips To Manage The Reputation Of Your Online Business,” it is often assumed that large franchises and multi-location businesses are too big to handle the relatively large amount of feedback they receive. While it’s much easier to respond to positive reviews, responding to negative reviews gracefully and respectfully can also lead to an improved reputation for your business.

3: Pay Close Attention to Google Updates

David Mihm is a co-founder of GetListed.org (now Moz Local) and a leader in Local search engine marketing. When asked what he wish he knew before going into online marketing, he said:

For one thing, Google’s a huge company with many different departments, not to mention a crazily complex algorithm, and it’s unlikely that the statements made by the webmaster team are infallibly correct. More importantly, statements that come from Googlers are not designed to serve webmasters’ interests; they’re designed to serve Google’s interests. So, take every comment Google makes with a grain of salt, and to the extent that you can, test their statements (and your hypotheses) with what you actually see happening in business decisions on a big scale, and in search results on a small one.

4: Your Website Needs to Load Quickly

In my presentation on “10 Ways To Improve Traffic To Your Site,” I mentioned the importance of good site speed. Site speed is the amount of time a page on your website needs to completely load. This matters not just for search engine visibility and ranking users and search engines, as users are less likely to stay on a website that takes a long time to load and search engines will penalize your website for being too slow. Google’s PageSpeed Insights Tool is great for analyzing your site for ways to improve your site speed and it will provide you with detailed information on how to fix each issue.

5: Start with Concrete Marketing Goals

Greg Sorensen, vice president at Baker Maid Products, Inc., works with retail customers to help conceptualize new products and bring them to market. He works with a production staff to ensure they are producing quality products efficiently by trying to improve our production infrastructure. Greg also manages all of their accounts directly and seeks out new retail customers such as grocery chains, specialty food stores, and online food retailers. Last but not least, he helps steer the direction of their marketing efforts with the help of their social media associate and their operations manager.

When asked what he wish he knew about online marketing before going into his current field, Greg said the following:

Anything. Honestly, I knew nothing about online marketing when I was starting out. Partly because we had no budget, but also, at the time, online marketing seemed somewhat mystifying. I wish I had known more about crafting a strategy as opposed to just doing a hodgepodge of ideas and hoping it worked out. It is easy to waste money that way. You must have concrete goals and a well-researched plan to achieve them.

Hopefully, these five tips will help you in starting your own endeavor with a few less roadblocks or missed opportunities.
December 1, 2016
3 Things Leonard Cohen Taught Me About Content Marketing

On Thursday, November 7, the legendary singer/songwriter and poet Leonard Cohen passed away. Being a fan of his music, I reflected on the impact of his art and remarkable career.

It didn’t take me long to figure out that there’s a wealth of writing wisdom in his life that can be applied to content marketing. Here are three things that stood out to me:

1: Persistence Is Important

Cohen famously said, “If I knew where the good songs came from, I’d go there more often.”

The best content is perfected over time. Remember, if you’re just starting out, commit to a long-term strategy. Many content campaigns are abandoned too soon. Others are neglected. Make sure to test reactions, and stay the course. The payout is worth it.

2: Focus on the Process

In sales, the best way to solve an activity problem is by generating more activity. Content marketing is very similar. You have to feed the monster. SEO is a marathon, not a sprint. The goal is to create a catalog of valuable content that over time will give your site authority and boost your search.

3: Quality Over Quantity

Leonard Cohen was a famously slow writer. He once said, “I wish I were one of those people who wrote songs quickly. But I’m not.”

According to an Orbitz Media Studios study, the average blog in 2016 took three hours and 16 minutes to write, and twice as many bloggers spent six hours per post than in 2015.

With the proliferation of bad content, it’s important that your small business stands out. Quality content that is timeless and can be recycled will be more effective than the generic vanilla stuff everyone forgets.

November 22, 2016
Search Influence Reviews the 8 MOST Fun Jobs in New Orleans!

We all know it’s great to work at Search Influence, but some NOLA professionals are headed a little farther off the beaten path. Check out the eight most interesting jobs in the Crescent City.

1: Ghost Tour Guide

Source: www.flickr.com/photos/the-o/

New Orleans is one of America’s most haunted cities—if not THE most haunted. With moss-draped oak trees and cobblestone alleys providing ambiance and a history including pirate battles, voodoo queens, and over 27 yellow fever epidemics, the city is perfect for supernatural lore. Ghost tour guides love sharing their knowledge with travelers from all over the world, and who knows—they might just spot a few ghosts of their own! (Try New Orleans Ghost Tours, Haunted History Tours or Ghost City Tours.)

2: Roman Candy Man

Roman Candy, sold from a hand-painted, mule-drawn wagon, has been a New Orleans tradition since 1915. The Italian taffy is made fresh in the wagon each week, and the recipe has been passed down through the same family for generations. The best part of the job? “It’s fun!” said current owner Ron Kotteman in an interview with Thrillist. “I love making the kids happy—that’s why I got into the business in the first place.”

3: Mardi Gras Parade Designer

Most people participate in Mardi Gras for fun, but a few lucky New Orleanians have made Carnival into a career. The most coveted positions are at Kern Studios, the self-proclaimed “world’s best float builders.” These include niche jobs like parade float lettering specialists. However, another option is to start your own krewe! A prime example is Ryan S. Ballard, who turned a realization about Mardi Gras’ lack of sci-fi cosplay into a career as the designer/creator of the Intergalactic Krewe of Chewbacchus.

4: Craft Brewer

Craft breweries are taking off! According to Brewer’s Association, 2015 saw the most craft breweries in US history, and “one of the fastest growing regions was the South.” New Orleans boasts five breweries within the city, including NOLA Brewing Company, and the acclaimed Abita Brewery on the Northshore. The job’s main perk is obviously the delicious beer, but brewers also report loving the math and science involved, as well as the status of having a “cool” job.

5: Calliope Player

The age of steam gave New Orleans some of its most classic attractions: the steamboat and the calliope. The instrument is similar to a pipe organ, but powered by steam or compressed air. Debbie Fagnano plays the calliope three times a day on the Steamboat Natchez, one of the last operational, fully steam-powered paddlewheel boats in America. In an interview with New Orleans Magazine, she said her favorite part of the job is “watching passengers from all over the world thoroughly enjoy what they’re experiencing.”

6: Penguin Breeder

Source: www.flickr.com/photos/quinnanya/

His official title is Aviculturist at Audubon Aquarium of the Americas’ Husbandry Department, but Darwin Long breeds penguins for a living. He also develops and runs the Backstage Penguin Pass program, raises penguin chicks, and cares for the aquarium’s other birds, like the free-flying Amazonian bird collection. According to New Orleans Magazine, Long’s favorite part of the job is “being able to share with and excite kids and adults about penguins and other birds, while educating them about penguin biology and their natural environment.”

7: Jazz Fest Organizer

If helping to run Jazz Fest is your dream job, you just might be in luck! Wikipedia lists over 65 positions on the Board of Directors alone. In case you need a reminder of why Jazz Fest is awesome, performers have ranged from Mahalia Jackson to the Red Hot Chili Peppers, and food vendors offer delicious Louisiana classics from fried green tomatoes to Crawfish Monica. Large spaces are also dedicated to celebrating cultural and historical practices, from Cajuns to Mardi Gras Indians. Who wouldn’t want to organize this great event?

8: French Quarter Buggy Driver

New Orleans buggy drivers love their job! As Jake Jones wrote for myNewOrleans.com, “How cool—to be in the middle of the French Quarter, where all the fun and action take place?” Similarly, Jim Farrell told Nola.com, “It is a lot of fun. You entertain people.” In addition to meeting visitors from around the world and serving as ambassadors for the city, drivers also mention bonding with their mules as a great part of the job. They’re a little jealous of the vacation time though—mules get three months off every year to unwind in green pastures.

Of course, these are only eight of the many interesting jobs New Orleans has to offer. With a growing film industry, some of the nation’s best restaurants and bars, a thriving arts scene, and more, there’s an occupation for almost every form of creativity.

November 17, 2016
4 Tips to Start Your Black Friday Social Media Strategy

With the holiday season approaching quickly, many businesses are beginning to plan out how they will boost their sales during this peak season. For some, this all starts with a Black Friday marketing strategy.

Black Friday

Black Friday is the day after Thanksgiving, and it is considered one of the most profitable shopping holidays in the United States, as well as my favorite shopping day of the year. According to Adobe, in 2015, Black Friday generated 2.72 billion dollars in sales. Businesses are turning to social media to generate brand awareness and boost sales. They are targeting related profiles and customers that often follow the same brands as their friends.

Utilizing Social Media for Black Friday

Source: http://danielbussius.com/wp-content/uploads/2016/10/social-media-marketing-image.png

The majority of businesses, whether they are looking to boost online or in-store sales, will leverage social media messaging in their marketing “master plan.” The following social media tips could help your business stand out amongst other retailers when you begin your Black Friday social media strategy.

1: Start Your Messaging Early, But Not Too Early

Buyers have a tendency to plan out their purchases before Black Friday. Businesses that wait until Black Friday to post their messaging are not taking full advantage of making their shoppers aware of their sales in advance. However, the exact timing and positioning of your messaging will be unique to your business and industry. It is a good idea to look back in your analytics from last year to see when user engagement started to increase and decrease.

2: Know Your Demographic Per Social Platform

Tailor your social media content per platform based on the audience and demographics you target on each. You can promote the same discounts or promotions, but you will have the ability to reach different audiences by your messaging on several channels. Posting shareable content that audiences are engaged in is a great way to also boost your social media followers. It’s a win-win.

3: Learn From Your Competitors

When creating a social media strategy, it is extremely helpful to compare your past social media campaigns’ successes and misses. However, it is just as important to also analyze your competitors’ past campaigns to see what was successful and not so successful to get a good baseline for your upcoming campaign. You can learn from their past mistakes and also identify best practices for your industry.

4: Engage Consumers That Promote Your Brand

Many businesses can host contests or post engaging graphics on their channels that make current fans more inclined to “share.” When current fans share a post, their friends can see it. This can then boost the business’s social following and potentially engage new viewers to visit the page for more information. For example, running a Black Friday contest or promotion encouraging fans to share certain posts can boost your chance of gaining new fans during your sale. There are other great ways businesses can engage current fans to help promote Black Friday sales.

Social media isn’t the only tool businesses can use to promote offers and discounts this Black Friday, but these are platforms consumers look to in my opinion. Businesses that take advantage of preplanning and preparing social media strategies will most likely boost sales during the shopping weekend.

What social media strategies are you using to promote your Black Friday sales?

November 16, 2016
Freelance Friday: 10 Tips to Make Working From Home Work for You

This blog is part of our Freelance Friday series, where we discuss everything and anything related to freelancing. If you are a freelance writer and are looking for additional work, consider applying at Search Influence.

1: Create a Great Working Environment

Setting up a designated work area is crucial to your productivity. Try to situate yourself in a space with a lot of natural light. This will help you stay awake and focused. Make sure you have ample desk space for your arms and that your monitor is at a slight distance. Pick a room or space that is quiet and out of high traffic areas.

2: Stay Organized

Staying organized is one of the most important skills you can develop as a freelancer. Make sure you have everything you need to get your work done. Keep notebooks, pens, and flash drives handy. Make sure your computer is organized as well. Using bookmarks and categorizing folders can help you store and find important things easier.

3: Stick to a Work Schedule

Developing your own work schedule will help you sharpen your time management skills. You can set your working hours according to your lifestyle, but make sure you stick to it—and don’t forget to factor in time for breaks and lunch. The best thing to do is model your workday after a typical workday at the office. Don’t forget to mentally clock out at the end of the day. You will run the risk of feeling burnt out if you are constantly working.

4: Get Dressed

It’s tempting to stay in your pajamas when you are working from home, but don’t let the “no one is going to see me” rationalization fool you. Dressing up as you would for a regular day of work will put you in the mindset of getting work done. Don’t worry— you don’t have to put on a three-piece suit, but a clean set of jeans and a t-shirt should do the trick.

5: Refrain From Social Media

Social media is a great way to stay connected and get updates on current affairs; however, it can also be a big waste of time. There are some apps that can temporarily block Facebook or allow you to set time limits for phone usage.

6: Know Your Limits

Some people need white noise or music to help them concentrate. However, these things can also be distracting. It’s important to know your limits. If a fast beat makes you want to dance, then opt for something mellower to listen to while you work. If you can’t tear yourself away from the TV, then switch the channel to the news.

7: Let People Know You Are Working

If you live with other people, it is important to let them know when you are working. This will minimize interruptions so you can efficiently power through your work. It will also let them know the best times to reach you should they need to speak with you.

8: Change Scenery Every Now and Then

Working in the same place can be monotonous, so try to change scenery whenever possible. This can help you open your mind and induce creativity. It could be as simple as moving to a different room or taking a walk to your nearest coffee shop (as long as they have Wi-Fi).

9: Meal Prep for Lunch and Snack

One of the great things about working from home is that you are next to your kitchen, which makes it impossible to forget your lunch. However, working next to your kitchen can leave you making countless trips to the refrigerator to see if something tasty has magically appeared. To avoid this, prepare your meal and snack beforehand so you are not aimlessly scavenging for food.

10: Buy a Plant

A little random? Yes! But there are many benefits to having a little plant in your work area. Plants filter air naturally, boost mood, and can ultimately increase productivity. Not to mention an office plant will bring a little bit of the great outdoors to your workspace.

Working from home can be a liberating experience, so try to make the most out of it. With these tips (plus our happy and healthy tips from last month), you can step up your freelance game to ensure you never miss a deadline.

November 11, 2016
Search Influence Welcomes Two New Women in Tech

The hustle and bustle of the holiday season is just around the bend. However, here at Search Influence, we’re already celebrating as we welcome two new women in tech to our team!

Ariel Kizer

Ariel has joined the Content Team as a Junior Editorial Internet Marketing Associate. She moved to New Orleans from Oregon in August 2016 and is loving life in the Crescent City. Having graduated from Oregon State University with a BA in speech communication, Ariel competed on the speech and debate teams during her time as an undergrad. In her spare time, she loves to act in local short films or theatre, binge watch Netflix, and go bike riding.

Lindsey Broussard

Lindsey has joined the Online Advertising Department as a Junior Online Advertising Associate. Lindsey was born and raised in Lafayette, LA, where she received her degree in public relations from University of Louisiana. She spent the last year working at a small PR firm in Austin, TX. After missing the food and culture of Louisiana, New Orleans seemed like the next best stop! In her free time, Lindsey enjoys brunching, attending yoga classes, and going to as many music festivals as she can.

Welcome to Search Influence, Ariel and Lindsey!

November 9, 2016