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The Best Things in Life are Free
In today’s ad-heavy world with million-dollar Super Bowl spots and thousand-dollar billboards, it’s easy to forget that some of the best advertising can be pretty inexpensive–like everyone’s favorite vehicle: social media!

Recently, we strategized and implemented a sweepstakes giveaway for one of our local clients that was mainly held through Facebook. The main goals were to build Facebook fans, generate sweepstake entries, and increase brand awareness of course. There was no real cost to implement, as it was a graphic and form design that lived within the Facebook platform. The only traditional “paid” advertising we did for the contest was minor Facebook promotion.

The results were astounding!

In less than three weeks, the client received over 6,500 form entries. Their fan count increased an average of 1,076 likes per week during the contest—better than their average of 857 new likes per week during the 10 weeks prior to the giveaway. The contest entry form on their site received over 5,000 visits, and the sweepstakes was actually picked up by multiple giveaway sites. The Facebook page’s reach saw a definite spike when the contest was released, as illustrated below.

Not only were we able to generate new likes, but we were also able to drive traffic to the site Considering the cost was so minimal, small businesses should consider a contest or entry giveaway as a way to honor their loyal customers and drum up new visitors.

Keys to “Free” Promotional Success:
- Cross promotion: Just because you’re promoting something on Facebook, doesn’t mean you shouldn’t Tweet it! Make sure you’re reaching all those fans that you’ve worked so hard to build whether that’s Google+, Instagram or whatever!
- Reminders: Don’t just post your contest, share it with your followers, and never speak of it again. Social media users are very in the moment. If you’re not in their feed, they won’t remember you. Make sure you’re posting consistently between the contest start date and the end date.
- Simplicity is key: We’re all lazy and private people. We don’t want to give you our home address, working hours, or business name to enter a contest. Your entry method should be simple and easy to use. K.I.S.S. – Keep It Simple, Stupid!
For many businesses, advertising costs can add up and quickly. It’s nice to remind people of the little and easy things they can do to generate business interest and hype. Every business owner “likes” that!
July 9, 2013
The Changing Face of Studios

Summer is definitely the season for block busters. But that seems to be the majority of what we get from Hollywood now. When even comedies need over-the-top special effects–shows like the This is the End or World’s End–things start feeling odd. Hollywood’s profits have been dropping steadily as the ubiquity of online streaming, both legal and illicit, has increased.

So how has that impacted film? Well we see very few dramas or interesting new ideas from the mainstream world. The foreign market is where most of the money is, and action-packed, special-effects-filled blockbusters are what sells. From well liked movies like The Avengers to critical and technical flops, like “Dragonball,” foreign markets are often a majority source for profits. Not mention that this market even dictates the way the movies are made, with studios doing anything to get the attention of big markets like China. So unless you can harness an asset and make money off the tie-ins and merchandising, like Man of Steel, (which made enough money to break even before it even premiered) your options are limited for production in the mainstream.

Alternatives exist: Much ado About Nothing was well received and produced on a ‘micro-budget.’ Crowd-funding through sites like Kickstarter has entered the world of film production. The final big funding source has yet to truly enter the fight, but it seems likely that streaming sites, like Hulu and Netflix , may start producing their own high-quality films, since they already control the most popular form of after-market consumption.

So don’t worry–while Hollywood continues to crank out highflying, action-packed thrill rides for the world, quality films that really make an impact will still be made. The Godfathers and Lincolns of the future will still be made but will be proceeded by a Netflix logo instead of a WB.

July 8, 2013
Responsive Design: An Introduction

Responsive Design–What’s the fuss about? You hear the phrase “responsive design” but still don’t get it or why you should be paying for it? Allow me to explain it without all of the technical details.

Making mobile versions of your website is common these days, but the implementation can make web developers’ heads spin. First thing to note is there are mainly two different approaches to making your site AWESOME on your veiwers’ devises and/or desktops.

The first way is to have your main site for desktops and an additional (smaller) site for phones, tablets, and/or ‘phablets’ (phone + tablet), which usually adds to your hosting, looking something like ‘mobil.yoursite.com.’ This works, but it doubles your content, number of domains, and space you are going to need to host such a site. Let’s not forget to mention the fact you will need to edit the mobile site every time a phone is made. Try to count how many sizes of tablets, phones, and monitors there are. Go ahead, I’ll wait. No? Me neither. Just getting up to date is enough to give a developer job security for the next decade. Or make his/her head explode.

Now wouldn’t it be great if your site just magically resized itself no matter what size the screen was and no matter what the pixel ratio was? I’ve beaten around the bush to get to the point, which is that responsive design using CSS (Cascading Style Sheets) can display your site according to the size of the user’s browser window. So whether your customer is on the latest iphone or tablet or wall projector, your site will handle it like a champ, displaying the site elements however you want them at that given size.

Man, can it get any better? It actually does. Because you are using CSS instead of external files, which can bog down your site’s load time, it reacts in real time by styling itself. IT’S ALIVE!! If you’re on a desktop you can do a neat trick. You can actually resize your browser window and watch your site ‘take shape.’

With responsive design, you can change a website’s dimensions without worrying about the design elements.

Use THIS SITE as an example if your site is not yet responsive. The elements on the page should ‘pop’ into new locations as it gets smaller/ larger. This ability to resize your site essentially free of cost it a great asset to your company and can save anyone, even smaller companies, big money.

So responsive design has come a long way and still has a ways to go when it comes to the ever-expanding technologies and the shape of the web. Soon it will be as common term as “social media.” Now you should have a better idea of what people mean when they refer to sites being responsive, and the technical stuff won’t be as alien to you as before.

July 5, 2013
How To De-Personalize Your Search Results

As Google continues to update its algorithm to deliver more local and personalized results to searchers, it becomes harder to get a true sense of where your site ranks in the search results. Below are a few different options for “de-personalizing” the search results you see.

First things first, Sign out of Google

Since your Gmail or Google+ account may be tied to various searches or a specific location, you should sign out of your account. If you would like to remain signed in, there are a couple of precautions to take:

Hide Private Results:
1) In the upper right hand corner there will be an icon for a person and a globe. Select the globe.

Turn Off Private Results:
1) In the upper right hand corner select the gear > Search settings

2) Scroll down to the “Private Results” Section and select “Do not use private results”

3) Select Save

De-personalizing your Results: &pws=0

1) Go to google.com and do a search

2) In your address bar, scroll to the end of your URL and add “&pws=0” and hit enter

2) Voila! Your results have been de-personalized.

Tip: you can also add “&num=100” to display 100 results on your search engine results page instead of just 10!

Using Chrome? Use an Incognito Window

If you are using Chrome, you can take an extra step and use an incognito window, which will have no history attached to it.

1) Go to File > New Incognito Window
TIP: The shortcut is Command-Shift-N on a Mac (on Windows it is Control-Shift-N)

2) Proceed to Google.com to perform your search (or search directly in the address bar)

3) Finally, for extra precaution, use the &pws=0 method above

4) Chrome also has this handy extension called Disable Google Personal Search that you can install that will automatically add &pws=0 to all of your searches. This speeds up the process quite a bit!

Take Advantage of Private Browsing

Safari
If you are using Safari, you can browse the Internet using “Private Browsing.” The difference between private browsing and using an incognito window is that this setting is for the Safari Application, as opposed to just one window.

1) Go to Safari > Private Browsing…

2) A pop up will appear, select “OK”

3) Proceed to Google.com to perform your search (or search directly in the address bar)

4) Finally, for extra precaution, use the &pws=0 method above

Firefox
Firefox has a similar feature. Here’s how to turn it on:

1) Go to Tools > Start Private Browsing
TIP: The shortcut is Command-Shift-P on a Mac (on Windows it is Control-Shift-P)

2) A pop up will appear, select “Start Private Browsing”

3) Proceed with your search!

4) I came across this extension, which works in Firefox and in Chrome. It’s called Google Global, and can be used to see search results in other countries but also has a de-personalization option.

Internet Explorer
Lastly, Internet Explorer also has a private browsing option. Follow the below steps:

1) Go to the gear icon in the top-right corner and choose Safety > InPrivate Browsing
TIP: The shortcut is Command-Shift-P on a Mac (on Windows it is Control-Shift-P)

2) I haven’t personally tested it out, but there is a plugin you can use for Firefox and Internet Explorer to prevent you from seeing personalized search. Download it here.

Clear Your Cookies

If you want to be absolutely sure you have no personalized search, you can clear all of your cookies. I prefer not to do this as it will also make you sign back in to any accounts that you may have previously been logged in to, but it will definitely do the trick. Here’s a great article on clearing your cookies depending on your browser and computer.

Thinking About Your Online Results

Looking at the de-personalized results will only give you a sense of your online presence. Google’s move toward greater personalization around location and search history makes a focus on rankings a less accurate depiction of your overall online presence. Although these are the “truer” results, because most everyone else using the Internet will have personal results, you can see how any one search result page is not 100% accurate or true for everyone.

Your rankings are a key performance indicator for your online results, but they are by no means the definition of success. It is important to look at a variety of factors which include an increase in traffic for organic traffic, both branded and non-branded, and an increase in conversions, leads, or transactions that are completed as a result of organic searches.

July 3, 2013
Find Out ‘What’s News’ in Miami, July 11-13

It’s that time of the year again, when media gurus convene for the annual AAN (Association of Alternative Newsmedia) convention, which is set to take over the Miami scene July 11^th-13^th. The 3-day convention is jammed packed with speakers discussing the latest in media and news technology, including our very own Will Scott, who will be presenting that Friday afternoon.

“Networking, Inspiration, Innovations, and Parties” are what you are slated to find at this year’s AAN convention.

In a time when the digital world is constantly changing and the concept of media is continually redefined, the 36^th annual AAN convention is the perfect place to catch up with the latest and greatest. Top industry leaders, publishers, editors, and community organizers will be sharing their knowledge through presentations, workshops, and exhibits. The convention’s location in Miami lends itself to vibrant culture and alternative lifestyles, undoubtedly supporting the program’s 4 promises: Networking, Inspiration, Innovations, and Parties. Come out and see for yourself.

The 36th Annual AAN Convention in 2013 is hosted by the Miami New Times.

What exactly IS alternative newsmedia? The AAN prides itself on being a collection of news sources that focus on local culture and art, write in an informal and narrative style of journalism, and generally report on topics that are less likely to be covered by larger news providers. Think Washington City Paper, SF Weekly, and Miami New Times.

So if we are talking news, why is Search Influence going to be there? For one, Search Influence is helping to sponsor the event! More importantly, digital marketing is a large part online media, and many companies leverage digital media sources to advertise their services and connect to clients. Will’s session will highlight “20 Quick and Great Digital Revenue Ideas” that anyone can easily implement. Come learn more about how your business can better use online media from Will and fellow industry leaders Friday, July 12^th from 4:30 to 5:45 p.m.

Recap: AAN 36^th Annual Convention | Miami, Florida | July 11-13 | Networking + Inspiration + Innovations + Parties |Search Influence’s Will Scott

July 2, 2013
Turn Quiet Customers into Brand Ambassadors with the Right Social Media Content Strategy
Thanks to Panda and social signals becoming more prevalent than ever in Search Engine algorithms, content both on and off-site is moving to the forefront of most SEO and online marketing strategies. Truly exceptional content not only ranks well, but is shared virally and provides a real value to the reader.

Something I really began believing at PubCon NOLA this year is that social signals for search go beyond just whether someone likes or shares your content. The social signals Google is looking for have more to do with whether your customers are talking online about their experience with you after their purchase.

Source: mvellandi Flickr http://bit.ly/8vqROG

The problem here is the ratio between people who want to shout it from the rooftops when they have a bad experience to those who openly share when they are excited or had a positive experience. In today’s social age, everyone is a journalist, food critic, secret shopper and referral source. The average Facebook user has 229 friends on the social network, meaning that if they so choose, they can instantly alert at least 229 friends to stay far away from the new Italian restaurant in the neighborhood after finding a hair on the pizza.

That’s pretty powerful. There aren’t many other platforms that allow one individual to communicate with so many others so quickly, and to be so expressive while doing it.

As a business, you’ve probably been told that you need to be marketing on social media to protect your reputation online and grow your business by generating leads or driving more customers into your store. I would challenge you to think beyond that.

When is the last time you had a great experience at a local restaurant? Did you tell anyone about it? If so, how many people? Now think about the reverse. Chances are, you told a few more people about the negative experience than you did the positive one.

It is time to change our thinking when it comes to social messaging, beyond the traditional “lead gen” mindset. Rather than trying to push your product on someone who’s never used it or heard of it, why not look for opportunities to engage your existing happy but quiet customers and get them talking? Social media gives marketers and businesses the opportunity to turn a customer into a brand ambassador.

Yes, we have to make sure we watch out for Panda and keep an eye on that pesky Google and their algo updates when it comes to on-site content strategy. I don’t mean for my focus on social to suggest that you should move your entire content strategy off your own website and onto social platforms. But, if we think about using our online content strategies to lift up our happy customers, get them sharing and engaging with us, just imagine the viral potential to reach their friends and family–new business you haven’t yet tapped into.

You’re probably like, “Ok, I get your point, but how do I DO that?” Funny you should ask! Social media content strategies will vary by business and industry, but here are some tips for converting your social media following into brand ambassadors:
1. Tone down the sales messages and pushy language. No more than about 20% of your social messaging should be self-referential or portray a sales message. Within this 20%, remember that the goal of these posts should be to provide a real value proposition to the audience. This could include specials, deals or contests.
  
  While this is basically a self-promotional post for Shutterfly, an online photo service, they are providing a value to their customers with a create-your-own cover photo featuring dad for Father’s Day.
1. Reward your loyal customers and followers with exclusive information. Whether is a sneak peak into an upcoming in-store special or just a “Did You Know” fact, people love to feel like they have the inside scoop, so give it to them!
  
  Online retailer HauteLook hosts designer pop-up sales for a limited time until inventory is sold. They effectively use social media to make their audience feel like they’re getting the inside scoop while also promoting the upcoming sale.
2. Feature your fans. Everyone loves to be recognized, so give your fans a moment to shine by choosing to feature them every once in awhile. They’re more likely to share the content with their friends and family (increasing the potential reach of your future posts).
3. A little subtlety goes a long way. I’m a big proponent of including a call to action in your post, but it’s best not to take it to the extreme. Providing a share-worthy piece of content to your pre-qualified audience with a slight nudge can never hurt.
  
  Disneyland provides a great piece of content with a direct call to action: share. And share they did! The piece resonates well with their audience and was timely for the Mother’s Day holiday.
1. Post well and post often. At PubCon New Orleans this year, Alison Zarella (another AZ girl!) said it best: “the newsfeed is crowded.” As a business or brand, your competition on Facebook is not limited only to the business across the street that sells the same product. You’re also competing for your audience’s attention with the likes of their moms, distant cousins, besties and frenemies. If you don’t post great content and do it consistently, you’ll never be seen.
2. Reply, reply, reply! Make sure to reply to your customers who comment or post with questions! Facebook and social networks are where people spend a lot of their time these days, so getting a quick reply and notification of that reply is what they expect.
3. Be flexible and test for yourself. Above all else, try new things and test multiple approaches with your fans. There’s lots of information and data out there about what works, when to post and how to do it, but the truth is that every industry is different. You’ll never know what is the most effective for your brand until you try new things, compare results and adjust your approach.
July 1, 2013
Penguin 2.0 May Not Be Done Just Yet

We’ve been watching Penguin 2.0 and its effects, and as a team we have noticed some fluctuating data that suggests the algorithm has not quite settled in yet. In another blog post, I put it out there that rankings are not everything, and they are not the primary measure of success. Ranking reports have known flaws, but they can be used as a weather vane. When we look at the ranking weather for a few clients, we see some ups and downs, clearly with some effect from the most recent Penguin, but it appears that the players on Google page 1 are still moving around more than a month after the rollout.

When we look at a few examples, we see the musical chairs being played on page 1 with nobody being safe and comfortable for very long. We’re watching rankings for a plastic surgeon in New Jersey for the term “rhinoplasty New Jersey.”

Here’s a summary of his rankings hopping all over. His biggest drop was on June 18th:

The same client for “breast augmentation New Jersey” had more subtle changes, but they are meaningful.

So it looks like he got a little hit from Penguin 2.0, but may be rebounding. We have done nothing out of the ordinary for this surgeon to move his site from 10^th to 3^rd in just nine days, so we make an assumption that Penguin is still adjusting.

Another example in ranking fluctuations for “Columbus allergist” is in a doctor’s rankings seen below. His biggest decrease was on June 3^rd vs the guy above who got the hit on June 18th:

Rankings Aren’t Everything!

Rankings are not the only measure by which we watch successes and failures. Organic traffic is another layer of data, and in some organic traffic trends, we see noticeable changes around June 3^rd then again around June 18^th.

The client represented in the chart below is a cocktail bar in the South. They saw a dip in organic traffic after May 22, but they enjoyed an unexpected bump in early June (the traffic dropped off again after that early June peak, but what I want to know is what’s behind that weird little bump up earlier on?):

The next example is a traffic bump around June 18^th. This client is a completely different business on the west coast. We see a little effect from Penguin, then a weird spike:

And Then There Are Other Data Too

It gets a little fuzzier when you start looking at Bounce rates and Time on Page and these data in Analytics. Who’s to say that these increases or decreases are a direct effect from Penguin? You could argue your site is having better or worse quality traffic because of ranking and where your site now shows up vs where it showed before Penguin. You could argue lots. All I know is that 3 of the 4 clients mentioned above saw an improvement in Bounce rate after Penguin.

So … what?

I’m not convinced that Penguin 2.0 was a one time algorithm update, it did its thing on May 22^nd, and we’re experiencing the good or the bad or the indifferent. I think it’s still shaking out, and we may still see a few odd spikes or odd drops in ranking or traffic or some other data. We may have a few more weeks before websites settle into a relatively comfortable placement on page 1, and it is only then that we can claim some clear understanding of the full effect of Penguin.

And because Penguin 2.0 is still reconfiguring, it may not be time for drastic action. If your site is experiencing some definite ups and downs, then yes, you should look at your backlinks quality, the anchor text quality, internal links, etc. All of this stuff is covered in many other blog posts. You should have been long ago working on authoritative backlinks and building up your social cred. But it’s not time to throw up your hands, and just Disavow everything. It’s not time to scrap your website and start with a brand new domain and design. Take some time to digest what’s going on before bulldozing ahead.

What I would really like to know is if anyone else noticed definite odd fluctuations around June 3^rd and June 18^th. Or if you noticed unusual changes at anytime after May 22^nd. Leave a comment, and let us know.

June 28, 2013
Local U New Orleans: 14 Things You’ll Want to Know
About a month ago, my team and I attended Local U –
an online marketing seminar held at Tulane University. It was an extremely valuable, very energizing half-day! Various industry leaders in local SEO have dedicated their time and resources to helping small businesses learn the basics. It was more than worth the price of admission!

Not only did I take away a lot of valuable information, but I’ve already started thinking about how I can apply the topics discussed to help Audubon improve our online presence. I’m excited to put a plan into action and work with my team to make the website even better.

Below are my top takeaways from the day. If Local U is coming to your city, I highly recommend attending.

Takeaways:
1. Does your website answer the top 10 most frequently asked questions that you hear from customers in your physical space/store?
2. Is your NAP (business name, address, phone number) easy to find on every page?
  This tiger needs a nap! Too bad this type of nap won’t help your local presence!
3. Remove all Marketing Speak.
4. Are you consistently blogging? (Tip: Top 10 FAQs make excellent blog post topics.)
5. Are you building links on your site to other reputable sites? Links are gold! Search engines move from link to link.
6. Content is not just text. Content is photos, graphics, video, reviews.
7. Future of online marketing is customer reviews. Do you have a review process built into your sales process – to both encourage reviews and deal with negative reviews?
8. When asked what do you do on Google, 46% say read customer reviews. Reviews are social proof.
9. If you are not talking about something on your site, you cannot rank in search for it! Create pages for what you want to rank for.
  It’s important to add enticing photos and videos. Who wouldn’t love to look at cute pictures of animals all day?
10. There is no single Google search results page. 50-200 different algorithms at work at any given time and results are personalized. We are all seeing slightly different results.
11. Rank for what you are best at, be specific!
12. YouTube is the world’s second largest search engine. What will users find there about you?
13. You cannot own or control Facebook. You can own and control your website. Your website is most important, at the heart of all your online marketing.
14. Emails must be readable on all devices. 42% of all mails are opened on a mobile device.
Lani McWilliams is the Director of Member Services & Ecommerce at Audubon Nature Institute. Audubon Nature Institute is a 501(c)3 not-for-profit organization dedicated to celebrating the wonders of nature and educating their visitors about the natural world.
June 25, 2013
New Influencer Faces – June 2013

We are excited to welcome five new employees to the growing Search Influence team!

Gabrielle Allen has been hired as an Internet Marketing Associate. Born and raised in New Orleans, she graduated from Delgado Community College with an associate’s degree in Web Design. Before joining Search Influence, Gabrielle worked for a cosmetic company as their Social Media Manager.

Samantha Wright has been hired as an Account Associate. She received her bachelor’s degree in marketing from The University of Georgia. Before moving back to her home state of Louisiana, Samantha worked in sales for AT&T and as an Account Manager for a marketing company in Atlanta.

Michelle Neuhoff has been hired as a Graphic Designer. Hailing from Nashville, Tennessee, Michelle attended Loyola University New Orleans where she received bachelor’s degree in graphic design. She previously worked for Ingram Content Group in Nashville as a Production Artist before moving back to New Orleans.

Maggie Bomze has been hired as a Junior Account Assistant. Originally from Ohio, she is currently a student at Tulane University with plans to graduate in December. She is studying marketing and English. While not at Search Influence, Maggie works in the Marketing Department for Tulane Athletics.

Kendall Finn has been hired as a Junior Account Associate. A New Orleans native, Kendall graduated from Louisiana State University with a bachelor’s degree in marketing. During her time at LSU, Kendall was able to intern for several companies, including Professional Arts Pharmacy, Rent the Runway, and Uptown PR.

June 24, 2013
4 Ways to Build Your Local Presence

Hometown support can keep your small business going through difficult times, and can be beneficial to your community. The people who live in your town aren’t just friends and neighbors; they’re also your customers—or they should be. If the locals in your city don’t know your business exists, it’s time to put some work into building your small business presence around town.

Show up in Local Search Results

When people want to find a good pizza place while driving around town, they pull out their smartphone and do a quick search for pizzerias. About a quarter of all Google searches have “local intent,” meaning they’re aimed at finding results nearby. Whether you show up in search results is not something you can afford to leave to chance. Claim your spot on Google Places for Business, Bing Places for Business, and Yelp to place in those results

Once you sign up for those services, you can manage your business listings. Include high-quality photos when possible, and fill out all the information you can. Make sure you include your hours of operation, all means of contacting your business, and your website’s URL, if you have one. Double check to ensure your information is exactly the same in every place it’s listed. Don’t be afraid to post a sign in your business or place a link on your website asking happy customers to leave feedback on those sites, as well.

Give Back to the Community

Six out of ten entrepreneurs feel philanthropy has made their businesses more successful over time. Eighty-nine percent of them donate money to charities personally and through their companies. The size of your company will affect how much you can give, and in what ways. Many entrepreneurs form their own non-profits to benefit a cause close to their hearts, but you can find many smaller ways to help.

Some potential ways to give back include: a company volunteer day; customer donation requests or a donation box; sponsoring a community team or event; offering a mentorship or internship program in collaboration with local schools; and pledging a percentage of your profits to a certain charity. If you can, come up with a way to donate that’s unique to your business.

Join the Chamber of Commerce

Sometimes businesses overlook their local chamber because of the membership fee, but the price to join may be well worth your investment. In addition to being listed in their materials, you can network with other members, and participate in community events. Become an active member, and your face and brand will become more recognizable to the community, leaders, and other business owners.

Being a Chamber member can also boost your reputation. In fact, nearly a third of people believe member businesses to be reputable, and to have good business practices. Consumers are 63 percent more likely to purchase from a small business who’s a chamber of commerce member.

Earn Trust

Conduct your business in a trustworthy manner and you’ll earn happy, repeat customers, positive online reviews, and referrals. Earning the trust of your community requires more than just delivering on product promises. Local businesses must build more personal relationships with their customers. Learn your customers’ names, and use them. Send customers postcards with special offers for being loyal to your business.

As a local business, you have the unique opportunity to really listen to and address the concerns of your customers. Keep communication flowing, and always follow up with your clients. These are perks big businesses can’t offer, and they’ll go a long way toward building your local reputation as a trustworthy business.

Local presence is key for business owners who want lasting relationships with the customers in their region. The trust, availability, and value your business can bring to the table not only help ensure a solid customer base for you, but enrich the overall vibe of your city. Make sure you can be found easily online—and off—to become a vibrant part of the fabric of your community.

Diana Doherty is a freelance writer specializing in SEO content, and is a contributor to ChamberofCommerce.com. She loves all things tech, photography, craft, military family life, and business. She earned her BA in English Writing Arts from SUNY Oswego.

June 21, 2013