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Category: News

Search Influence Presents Virtual Training in Partnership with the Mississippi Hospital Association
Search Influence presents “Communicating Through Pandemic and Weather Events: Planning for Happier Patients” in partnership with the Mississippi Hospital Association (MHA) on Wednesday, May 18, 2022. This is Search Influence’s fourth time partnering with the MHA for a virtual training just for the organization’s members.

The MHA is the statewide agency for health care representation and serves to all hospitals, wellness types, and health care networks, as well as the patients and communities they serve. MHA is comprised of over 100 hospitals, health care systems, networks, care-providers, and a pool of over 50,000 employees.

About the Virtual Training

Your patients are frustrated when they can’t confidently find information about your hours and availability. If you have inaccurate information on your digital platforms, your staff has to spend extra time managing patient confusion, your patients lose confidence, and your brand reputation suffers.

The combined impacts of the pandemic and the frequency of unexpected weather events means your staff must have an agile, thorough plan in place to communicate changes to the public. Through our webinar, you can learn how to improve the patient experience and free up your staff.

In just 30 minutes, we will walk you through what needs to be updated, who needs to do it, and when it needs to be done.

Learning objectives:
- How to present your information online to increase patient confidence
- Which platforms external to your website are critical to update
- Steps to create a digital presence emergency preparedness plan to improve patient experience in the event of a weather event, such as a hurricane
May 3, 2022
Search Influence Certified as a Women-Owned Business

The Women’s Business Enterprise National Council (WBENC) has certified New Orleans-based digital marketing firm Search Influence as a women-owned business. In 2021, Search Influence COO and co-founder Angie Scott became a 51% owner of the company. To achieve certification, the WBENC validates that a business is at least 51% owned, controlled, operated and managed by a woman or women.

As COO, Scott manages Search Influence’s day-to-day operations and ensures they align with the company’s long-term goals. Additionally, she plays a leading role in the company’s quarterly and annual strategic planning and oversees short-term and long-term resource management. Scott co-founded the company with her husband and Search Influence CEO Will Scott in 2006 and the company now has a dedicated team of 30 in-house employees that collaborate with hundreds of clients nationwide.

“More than 80% of Search Influence’s team members identify as female, with five of six executive team members identifying as female. To reflect the makeup of the company and recognize the critical role Angie plays in our success, we felt it is important that she became the majority owner of Search Influence,” said Will Scott.

According to the WBNEC, the U.S. has more than 13 million women-owned businesses, representing 42% of all businesses.

“For years, I’ve had the pleasure of working with a team of exceptionally talented women. To be officially recognized as women-owned and women-led is an honor I’m excited to share with them,” Angie Scott said. “Our focus on SEO, paid online media and analytics make us both a technology and marketing firm. As frequent speakers and presenters, our team takes pride in demonstrating technical excellence in traditionally male-dominated venues.”

The WBENC is a leading non-profit organization dedicated to helping women-owned businesses thrive. To become WBENC-certified, business owners undergo a thorough vetting process, including review of business documentation and a site visit. Through certification, women-owned businesses gain access to a vast network of support, including targeted business opportunities for certified women-owned firms, increased visibility in corporate and government supply chains, education and development programs to spur growth and increase capacity, and networking and mentorship opportunities with thousands of women entrepreneurs and those who support them.

March 8, 2022
Search Influence Hosts Higher Education Marketing Series, “Plan, Track, and Earn Buy-In for Your Higher Education Marketing Strategy”
Search Influence will host Plan, Track, and Earn Buy-In for Your Higher Education Marketing Strategy, a free, three-part training series. The series is designed to help higher education marketers create a strategic and measurable marketing plan and build excitement for the plan among stakeholders.

Watch all three recordings here.

Session 1: Create a Student-Centric Journey with the Marketing Funnel

Tuesday, Nov 16 | 12PM ET/11AM CT
Watch the recording here.

In this Higher Education Strategy Session, Search Influence will walk you through how to nurture prospects with tactics that align to the marketing funnel and student journey.

Learning objectives:
- How to look at the marketing funnel from the student’s perspective.
- The ideal formula and structure for content that converts on your program and degree page.
- Opportunities to create innovative conversion website points that help you qualify leads.
Upcoming Sessions

Session 2: Marketing Data, Dashboards, and Decisions

Tuesday, Dec 7 | 12PM ET/11AM CT
Watch the recording here.

Discover how to unlock powerful insights by using quantitative data to tell a story about the performance of your institution’s recruitment and marketing strategies.

Learning objectives:
- Suggestions for tools and high-level processes to use when integrating disparate data into a dashboard.
- How an integrated reporting dashboard can improve efficiency.
- Methods to tie marketing and enrollment data together to communicate your work to non-marketing people.
Session 3: How to Gain Stakeholder Trust in Your Marketing Plan

Tuesday, Jan 11, 2022 | 12PM ET/11AM CT
Watch the recording here.

As an education marketer, it’s your job to help deans, admissions, and other stakeholders understand how new marketing strategies fuel student growth.

Search Influence will guide you through how to build a case for new marketing efforts, including ways to demonstrate how your strategies impact your institution.

Learning objectives:
- How to use quantitative goals to plan and pitch marketing strategies.
- Tactics to demonstrate how a given strategy will help you reach a specific target audience.
- Guidance to tailor your discussion based on personality styles and role.
November 8, 2021
Search Influence Hits a Grand Slam with 4 New Hires

Search Influence hits it out of the park with FOUR new additions to the team! Let’s hear the new additions to the line-up.

Collin Guedon, Digital Copy Editor

A Greater New Orleans Area native (specifically, Abita Springs), Collin didn’t venture far for college, attending Louisiana State University. Graduating with a bachelor’s degree in Digital Advertising and Visual Communication, he specializes in copywriting and creative writing. Colin’s favorite part of digital marketing is when creativity meets science and when he sees something he created have real-world results.

When he’s not copywriting or copyediting, you can find Collin on the golf course, grilling with friends, or binge-watching the latest movies and television shows.

Madison Horst, Account Manager

Madison hails from the Northshore of Lake Pontchartrain (specifically, Madisonville), and graduated from Louisiana State University with a bachelor’s degree in Marketing. She brings several years of sales and relationship-building experience to Search Influence and looks forward to bringing creative approaches to help clients achieve their goals.

When Madison’s not strategizing on client campaigns, you can find her teaching fitness classes, taste testing the newest local brewery and food truck, or listening to true crime podcasts.

Victoria Mayfield, Digital Advertising Coordinator

Growing up down the street from Princeton in New Jersey, Victoria made her way to New Orleans to attend Loyola University New Orleans where she graduated with her bachelor’s degree. Victoria’s digital marketing passion developed while interning at marketing agencies during college. She loves seeing the results of the work after the project comes together.

When not strategizing or analyzing data, you can find Victoria trying out new restaurants, taking a yoga or pilates class, checking out the newest movies, or enjoying the great outdoors.

Lindsey Schultz, Digital Advertising Coordinator.

A transplant from Parkland, Florida, Lindsey moved to New Orleans to attend Tulane University where she graduated with a bachelor’s degree in Marketing. Formerly a Communications Strategist for a media company, Lindsey has a passion for innovative digital strategy and copywriting.

When not at work, you can find Lindsey dancing, crotcheting, or hanging out with her two adorable rabbits.

Welcome to Search Influence, Collin, Madison, Victoria, and Lindsey!

Interested in joining our team? Check out our open positions!

October 14, 2021
Search Influence Presents Virtual Higher Education Marketing Training, “How to Gain Stakeholder Trust & Buy-in on New Marketing Strategies”
Watch the recording of this training session here.

About the Virtual Training

As an education marketer, it’s your job to help deans, admissions, and other stakeholders understand how new marketing strategies will fuel student growth.

Join Search Influence for a virtual training that demonstrates how to build a case for new marketing efforts, including tips on how to showcase how they’ll help you reach your audience and impact your institution.

Learning Objectives for this Event
- How to use and quantitative goals to plan and pitch marketing strategies
- Tactics to demonstrate how a given strategy will help you reach a specific target audience
- Guidance to tailor your discussion based on personality styles and role
- Opportunities to leverage data in your decision making and discussions
July 6, 2021
Search Influence Receives 2021 New Orleans Top Workplaces Award from The Times-Picayune and The New Orleans Advocate
For the second year in a row, Search Influence has been named a winner of the New Orleans Top Workplaces Award by The Times-Picayune and The New Orleans Advocate. Search Influence is among a list of 70 independently selected private, public, non-profit and government entities selected for the 2021 awards. The rankings of the companies in their respective categories will be announced at an awards ceremony later this year.

Top Workplaces awards are based solely on feedback captured from one, five-minute employee engagement survey. There are no subjective elements to the process, making Top Workplaces the most credible, authentic employer recognition program. Any organization in the seven-parish metro area with 35 or more employees was eligible to compete this year.

Search Influence prioritizes its company culture, embedding its values into communication, client work, and internal recognition and evaluation. The company weaves these values into their recruitment process, which ensures that all who join align with Search Influence’s vision.

Search Influence’s core values spell CHARGED:
- Collaborative
- Hungry
- Agile
- Reliable
- Genuine
- Effective
- Dedicated
The trend from last year’s survey continued, with the team emphasizing transparency and culture as two key reasons they appreciate working at Search Influence. Team members responded positively about the support they receive from managers to learn and grow, as well as their manager’s care for their concerns. Additional aspects of the company highly rated by employees include: interdepartmental cooperation, appreciation of fellow teammates and the encouragement of new ideas.

“We are very pleased to be included in Top Workplaces for the second year in a row,” said Search Influence CEO and Co-founder Will Scott, “We value Top Workplaces because the award and rankings are based on empirical data. In a year which has been so hard for so many, we’re glad to know our team still felt like they were both challenged and supported.”

This is the seventh year of the New Orleans award, which is facilitated by Energage, a third-party company who conducts a quantitative and qualitative assessment of nominated organizations.
June 30, 2021
Search Influence to Present at the 2021 Canadian Association for University Continuing Education (CAUCE)
Search Influence will co-present “If You Build It, Will They Come? How to Design & Market an In-House Online Program” at the 2021 Canadian Association for University Continuing Education (CAUCE) conference, alongside our partner Christa Payne, the Assistant Dean, Administration and Operations for the Tulane School of Professional Development.

CAUCE’S mission is to advance learning and workplace readiness in 21st century Canada, with a dedication to supporting the success of members serving professional and adult learners and diverse learning communities. The conference’s theme is “Spotlight 2021: Reimagining the role of CE in Higher Education.” This is Search Influence’s first time presenting for the CAUCE community.

Session Description

With the demand for online programs increasing, many universities will consider if and how they should go about creating online offerings. Some programs do well online, some don’t. In this session, we will help you think through the strategic thinking that went into your decision to create the program and the marketing, the data you used and what you may have missed.

Search Influence and the Tulane School of Professional Development (SoPA) have made the mistakes and they have the learnings and will detail the process they defined and tweaked after building six in-house online programs. Our two speakers are deeply involved in the decisions and execution of our online programs and its marketing, and are able to get into specifics about what made our Master’s in Sports Studies successful and how we missed the mark on the Master’s in Security Studies.

For those who rushed to bring programs online due to COVID, you’ll receive bonus tips on how to determine if you should keep those programs online.

You Will Learn How To:
- Identify the industry need
- Assess the student population and define the target market
- Strategize and run digital marketing
- Monitor the viability of the program with data
Speakers

Assistant Dean, Administration & Operations for the School of Professional Advancement at Tulane University, Christa Payne
Christa Payne is responsible for finances, operations, marketing, and facilities. In her role, Christa has worked to design and launch new online programs at both the graduate and undergraduate level. Christa has over 20 years experience in marketing, brand development, financial analysis and strategic consulting.

She received her BA in Psychology from Sewanee and her MBA with a concentration in Strategic Management & Innovation from Tulane.

Search Influence Director of Account Management, Alison Zeringue
Alison Zeringue is responsible for client success and happiness as head of the digital marketing account strategy team. With over 10 years experience as a digital strategist and almost 4 years in higher education marketing strategy, Alison shares knowledge and insights from exposure to 100s of Search Influence clients.

Alison is also a member of Search Influence’s executive leadership team focused on growing the business. Alison is a graduate of LSU’s Manship School of Mass Communication.

Prior to joining Search Influence in 2011, Alison worked in marketing and advertising for small businesses, nonprofits and entrepreneurs throughout Louisiana. Her passion and tenacity for quality content, social media and their direct effect on search engine rankings are what makes her a key member of the Search Influence team.
May 26, 2021
Search Influence to Host Healthcare Marketing Webinar, “Performance Driven Marketing: Proving ROI for Hospitals and Healthcare Practices”
As a medical marketer, it’s your job to help hospital administrators and practice owners understand how their medical marketing investment fuels patient growth.

Join Search Influence Director of Sales and Marketing, Paula French, and Sales and Partner Strategist Gabrielle Woodard for the free webinar, Performance Driven Marketing: Proving ROI for Hospitals and Healthcare Practices.

Paula and Gabrielle will demonstrate how to tie your marketing efforts to the revenue of your hospital or healthcare practice and share best practices on how to measure performance data and track the value of your work.

Learning Objectives for this Webinar
- How to use marketing performance data to advocate for your marketing budget and plan
- Guidance to evaluate if your marketing strategy helps reach your patient acquisition goals
- Opportunities to bring conversions and transactions online, and how this makes everything—including your marketing—more trackable
April 12, 2021
6 High School Interns Join the Search Influence Team as Part of YouthForce NOLA Partnership

Search Influence welcomed a cohort of six interns from YouthForce NOLA. YouthForce NOLA is a nonprofit organization that collaborates with businesses to prepare young people from underserved communities in New Orleans for fulfilling careers in high-demand industries. Search Influence and YouthForce NOLA have had a long-standing partnership that dates back to the internship program’s inception in 2015. Since that time, Search Influence has hosted more than 10 interns, with two continuing to work at the agency after completing their internships.

Search Influence and YouthForce NOLA are working together to safely resume their partnership during the coronavirus pandemic. Currently, Search Influence’s employees are working remotely, and the YouthForce NOLA intern cohort will join the team virtually. The six high school students participating in the internship program attend public charter schools in New Orleans: Booker T. Washington High School, Livingston Collegiate Academy, and the New Orleans Military and Maritime Academy.

As a digital marketing agency that is actively involved in developing local talent, being a part of this program is a wonderful feeling,” said Search Influence co-founder and COO Angie Scott. “For our interns, understanding how to navigate and thrive in professional environments will be critical to their success in the future.”

The interns who are joining Search Influence will learn about many aspects of digital marketing, including:

– Account management
– Editing websites and web content
– Quality assurance processes
– Sales

Each YouthForce NOLA intern will be paired up with a mentor who will guide them throughout the experience. The mentor coordinates training with agency subject matter experts and offers feedback as they progress through the program.

“I love working with the interns because I recognize how important professional experience is for a young person trying to navigate what their career and ‘adult life’ will look like,” said Teri Murphy, an account coordinator at Search Influence and second time YouthForce mentor. “I think it’s impactful for the interns to have someone relatable they can work with to see what’s possible for them.”

Welcome, YouthForce interns! We can’t wait to see you grow into CHARGED members of our team.

February 10, 2021
Search Influence Celebrates 15 Years of Optimizing Potential
Holy cow, friends! 15 years. Wow.

Search Influence is older than Angie’s and my second child who is heading to high school next year.

We had a lot of ideas back then (most of which Angie helped me realize wouldn’t work). Looking back, it’s powerful to think this little endeavor has turned into a thriving, award winning digital marketing agency.

We recognized the idea for Search Influence had potential when in 2005, immediately following Hurricane Katrina, we helped a chiropractic clinic (which was completely destroyed by the storm) rebuild to a thriving practice solely through digital marketing.

At 15, we’re still in our adolescence and have many more years to mature and grow.

We look forward to the next 15 years of optimizing potential. With a skilled and experienced leadership team, we have a clear understanding of where we can provide the greatest value to our current and future clients.

We’d like to express our gratitude for all who’ve helped Search Influence become the company it is today.

I’m proud of so many of our accomplishments, some of which are that we have:
- Launched the careers of hundreds of marketers — some of whom are still with us
- Optimized the potential, and grown the business, of thousands of clients big and small including:
  - Angie’s List
  - The National WWII Museum
  - Audubon Nature Institute
  - New Orleans Tourism
  - Tulane University
  - Lakeview Regional Medical Center
  - The Maple Street Chiropractic Clinic
  - And many, many, more.
- We have been fortunate enough to give back to some great organizations, including:
  - Youth Rebuilding New Orleans
  - Prevent Child Abuse Louisiana
  - PowerMoves NOLA
  - And many more.
- And we’ve received much recognition for our professional endeavors including:
  - US Social Media Awards
  - Top Workplaces
  - Best Places to Work
  - Women of The Year
  - Inc. 500/5000
  - American Advertising Awards
  - And more.
Thank you!
Will & Angie Scott
January 28, 2021