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Category: News

Search Influence Named an Honoree in the New Orleans CityBusiness Empowering Women Awards
The Search Influence team is excited to announce that we have been named an honoree in the New Orleans CityBusiness 2024 Empowering Women Awards.

The Empowering Women Awards recognize businesses in the Greater New Orleans region dedicated to helping women succeed both at work and in our community.

Learn how women thrive and drive growth at our digital marketing agency.

About the New Orleans CityBusiness Empowering Women Awards

The New Orleans CityBusiness Empowering Women Awards celebrate the significant strides made by for-profit companies in advancing gender equality within the New Orleans area. These prestigious awards highlight the innovative and impactful efforts of organizations committed to creating a more inclusive and equitable workplace for women.

The Empowering Women Awards are part of New Orleans CityBusiness’ broader initiatives that spotlight exceptional women in the region, such as the long-standing Women of the Year program.

This award serves as a hub of inspiration and a model for other organizations looking to emulate the successes of the honorees.

New Orleans CityBusiness evaluates companies based on several key criteria:
- Their practices in recruiting, hiring, and promoting women
- The availability and quality of mentorship programs for women
- Efforts towards systemic changes to eliminate inequality
- Representation of women in leadership roles, such as on boards or in C-suite positions
- Contributions to advancing women’s causes through philanthropic and community efforts
- The provision of scholarship assistance to support women’s education and career development
By recognizing these exemplary companies, the New Orleans CityBusiness Empowering Women Awards celebrates achievements and encourages other organizations to adopt similar practices, fostering a community-wide commitment to gender equality.

A Digital Marketing Agency Built for and By Women

Co-founded by Angie Scott in 2006, Search Influence is dedicated to creating an inclusive workplace culture that fosters both personal and professional growth for all our team members.

We are proud to be certified as a WBENC Women’s Business Enterprise since 2022, with Angie Scott holding majority ownership. This certification not only acknowledges our efforts but also reinforces our mission to support and elevate women in the workplace.

Women are integral to the fabric of Search Influence. They make up 79% of our workforce and hold 75% of our leadership positions, with each leader having a minimum tenure of 11 years. At least two-thirds of our leadership team has been women since the very early days of Search Influence, reflecting our long-standing dedication to gender equality.

We have instituted hiring practices that promote accessibility and inclusivity. We carefully screen job descriptions to eliminate gender bias and employ a panel interview process to ensure a fair evaluation.

Our compensation structure is transparent and equitable, focusing on the value of the role and the candidate’s experience rather than relying on salary history. This practice helps prevent perpetuating salary disparities.

Empowering Women and Your Business

We are grateful to be named an honoree in the New Orleans CityBusiness 2024 Empowering Women Awards.

This acknowledgment is especially meaningful as we stand alongside many other businesses dedicated to promoting gender equality.

Interested in working for a company recognized for empowering women? Let us help you achieve your career goals while championing equality and inclusion in the workplace.

Check out our current job openings to optimize your potential with Search Influence.
August 23, 2024
Search Influence Makes the Inc. 5000 2024 List
We’re thrilled to announce that Search Influence has made it onto the Inc. 5000 list for 2024! This recognition marks the eighth time we have been honored by Inc., previously being listed on the Inc. 5000 six years in a row from 2012 to 2017 and on the Inc. 500 in 2011. This year, we ranked 393rd in the Advertising & Marketing category and 4,154th overall. Locally, the digital marketing agency was ranked 14th in New Orleans and Metairie, and 28th in Louisiana.

See how our commitment to excellence has led to this continued recognition.

The Inc. 5000 List at a Glance

The Inc. 5000 list recognizes America’s fastest-growing private companies, ranking them based on revenue growth over a three-year span.

Companies on the 2024 Inc. 5000 list were evaluated based on their growth from 2020 to 2023. To qualify, businesses must:
- Have generated revenue by March 31, 2020
- Have generated at least $100,000 in revenue in 2020
- Have generated at least $2 million in revenue in 2023
- Be a privately held, for-profit business based in the United States
For over 40 years, the Inc. 5000 list has been a hallmark of business success, with past honorees including such notable names as 7-Eleven, Domino’s Pizza, LinkedIn, Microsoft, Yelp, and Zillow. As a proud, privately held company based in New Orleans, we’re honored to stand among some of the nation’s growth leaders.

From Early Startup to Award-Winning Agency

Founded in 2006 by Will and Angie Scott, Search Influence is a national digital marketing agency specializing in SEO, paid advertising, analytics, and lead tracking. We provide result-oriented services to 70+ clients across diverse industries, including higher education, healthcare, technology, and tourism.

Our innovative approach and commitment to a progressive work culture have earned us significant recognition over the past few months. In 2023, we won a Silver Award at the US Agency Awards and were finalists at the US Search Awards. We were also named one of the Best Places to Work by New Orleans CityBusiness in 2022 and 2023, bringing the total number of trophies in our cabinet from this award to four.

From our humble beginnings as a small startup in 2006 to our 2024 Inc. 5000 recognition, we’re proud to consistently push the boundaries of what’s possible for our company, our clients, and the digital marketing industry.

Your Partner for All Things Digital Marketing

We are grateful to be back on the Inc. 5000 list. To achieve this milestone once again by Inc. reinforces our dedication to sustained success.

Let us share the benefits of this honor with you, by helping you enrich your campaigns with our extensive experience and industry trust.

Connect with us today to discover our digital marketing services and see why we’re ranked among America’s fastest-growing companies.
August 13, 2024
Search Influence Unleashes a Powerhouse of New Talent With 6 Hires

Search Influence is expanding! Say hello to our “Super Six” — the latest recruits to join our talented team.

Jessica Toben, Account Manager
A Baton Rouge native, Jess joins us with a degree in Fashion Merchandising and Marketing from Southeastern Louisiana University. With nearly 13 years in the B2B and B2C e-commerce industry, Jess has collaborated with a diverse range of retail clients, from children’s clothing to luxury jewelry and designer apparel. As an Account Manager at Search Influence, she enjoys blending creativity and analytics to create compelling marketing strategies that boost engagement and conversions.

When she’s not working, Jess enjoys spending quality time with her three daughters, practicing yoga, traveling, and keeping up with the latest Taylor Swift theories about when the next album will drop.

Frances Howell, Marketing Associate
Frances hails from Stoke-on-Trent in the UK, a city famous for Wedgwood pottery and the birthplace of Robbie Williams. She brings four years of experience in marketing and communications, primarily in B2B tech public relations, along with content marketing and internal communications. Frances holds a Bachelor’s degree in Arabic and History from the School of Oriental & African Studies in London and an Associate’s degree in Culinary Arts from Delgado Community College in New Orleans.

Frances moved to New Orleans in 2020, where she worked as a cook at the Windsor Court Hotel in New Orleans before joining our team as a Marketing Associate. In her free time, she enjoys cooking, reading, and exploring the city’s best mocktails.

Eliza Quaglino, Technical Digital Associate
Eliza, a native of the New Orleans area, holds a BA in Humanities and Social Thought from the Louisiana Scholars’ College at Northwestern State University and is currently pursuing her MA in English with a focus on Writing and Linguistics. Specializing in digital marketing tech at Search Influence, she enjoys data reporting and crafting visually appealing Looker Studio reports, as well as exploring various marketing techniques.

Outside of work, Eliza is a dedicated cat mom to her four beloved cats: Verona, Rorschach, Aja, and London. She is also a passionate enthusiast of coffee and brew science, spending countless hours perfecting new syrup recipes and crafting artisanal cold brew — all meticulously documented in a detailed spreadsheet.

Kele Johnson, Digital Ads Coordinator
Having grown up in New Orleans, Kele pursued her academic journey at Loyola University New Orleans, where she earned a Bachelor’s degree in Business Administration with a concentration in Marketing. As a Digital Ads Coordinator at Search Influence, Kele brings her expertise in crafting compelling ad campaigns and driving results for clients.

When she’s not at work, Kele enjoys maintaining an active, creative lifestyle by teaching and participating in Pure Barre and dance classes. A true movie enthusiast, she’s always on the lookout for the next great film to enjoy, making the most of her downtime with cinematic adventures.

Kali Bertucci, Account Manager
Another fellow New Orleans native, Kali graduated from the University of New Orleans with a Bachelor’s degree in Marketing. She brings over seven years of experience in sales and marketing to the Account Management team, having worked in local broadcast and digital media, as well as the live entertainment and sports industry.

Kali is passionate about music and loves attending concerts of all kinds. After three years in Shreveport, she’s returned home to NOLA and can’t wait to dive back into our city’s delicious culinary scene (of course!)

Gamela Brice, Account Coordinator
Born and raised in Stockton, California, Gamela’s journey took her to the vibrant city of New Orleans, where she graduated from Loyola University New Orleans with a degree in Mass Communication. With a passion for digital marketing, Gamela thrives on reaching large audiences and building connections with clients and consumers.

When Gamela isn’t coordinating the execution of strategies and campaigns in her role as Account Coordinator, she’s spending quality time with friends and family. As a dedicated foodie, she enjoys binge-watching her favorite shows and exploring local restaurants.

Welcome, everyone, to Search Influence! We’re looking forward to seeing all that you’ll bring to the table in your new roles.

Interested in joining a digital marketing agency consistently voted as a best place to work in New Orleans? Check out our current job openings today.

August 7, 2024
Google officially launches AI Overviews for search

Google announces AI Overviews are available for all US searchers

Google is trying to steal your searches, what can you do about it?

At yesterday’s Google I/O, Google announced it is rolling out “AI overviews” for all US searchers.

Without getting too geeky, the AI Overviews are “retrieval augmented generation,” where essentially Google looks into its large language model (i.e. big ol’ database of knowledge) and compares what’s there to search data to build a better answer.

If you’d like more information, Barry Schwartz has a good review on Search Engine Land.

If you’ve been watching what Google is doing with SGE (Search Generative Experience) during its beta, you may have seen that the Google “answers” are sometimes incorrect and potentially distract searchers away from the valid results below.

What this means is that the “10 blue links” and the maps we were used to are pushed even further down the page.

AI Overviews are only part of the problem, though. Google is also putting more ads at the top of the page, meaning your winning map or organic search is lower still.

This is not the time to freak out, though. We are very early in this rollout, and at Search Influence we’ve been testing how to keep you on top even with these changes.

If you’re a Search Influence client, look forward to some interesting new tactics in your SEO strategies.

For the past decade, when we’ve said “search,” we’ve meant Google. In the coming decade, we may be talking about searches on any number of engines, apps, and devices.

At Google, as in life, change is the only constant. Look forward to updates as we get further in our testing.

May 23, 2024
Save Your Google Universal Analytics Data from Deletion on July 1
Did you know Google will permanently delete all Universal Analytics data on July 1, 2024?

Sign up by June 14th, and we can help save your Google Universal Analytics data from deletion.

Universal Analytics has existed since 2005 and was retired last year. It will cease to exist on July 1 and all historical data will be permanently deleted. Moving forward, Google expects businesses to leverage data tracked in Google Analytics 4, which may limit your ability to make marketing decisions.

Reasons why Google is deleting Universal Analytics data:
- To free up server space
- To streamline their operations
- To ensure they comply with updated consumer privacy standards
While that’s all fine and good for Google, what does it mean for the countless businesses that utilize this data?

When Will Universal Analytics Data Be Deleted?

According to Google:

“Starting the week of July 1, 2024: You won’t be able to access any Universal Analytics properties or the API (not even with read-only access), and all data will be deleted. While the standard sunset took weeks to complete, the full Universal Analytics shutdown will happen within a week. We know your data is important to you, and we recommend that you export your previously processed data before this date.”

What This Means for You

Google will delete your historical website analytics data, which means you won’t be able to log into the UA interface to examine past performance on anything prior to when GA4 was installed.

If you need to maintain access to your historical website analytics data, now is the time to act.

The benefits of saving historical data

Historical data is a valuable tool for businesses looking to optimize their digital advertising campaigns.

Retaining historical data makes it easier for you to:
- Analyze past performance
- Identify trends
- Make data-driven decisions to improve future strategies
Historical data allows for a deeper understanding of customer behavior, helping you tailor your digital marketing campaigns to meet consumer needs.

Implications if you don’t save historical data

If you decide not to save your historical data, some implications you should be aware of include:
- You won’t be able to compare current or future performance to anything prior to when GA4 was installed.
- It could be harder to make decisions about future marketing strategies.
- It could be difficult for you to understand the results/outcomes of your current campaigns.
- You miss out on analyzing seasonal trends data that can help to inform your campaigns.
How Search Influence Can Help

Introducing Search Influence’s UA Storage Studio dashboard!

Search Influence will support you with a quick and efficient process for backing up your Universal Analytics data.

We will:
- Export and back up your Universal Analytics data before the deadline
- Create your very own UA Storage Studio dashboard to allow you ongoing visibility into those metrics, which gives you access to usable and actionable data for future campaigns
- Make the data accessible for future dashboards you may wish to build
You’ll fully own both the backup and the dashboard, meaning they’ll be yours forever, regardless of your future marketing decisions.

Current pricing is valid through May 24, so act now for the best rate. June 14 is the final date to sign up to ensure your backup will be completed by the deadline.

Who Should Consider Backing Up Universal Analytics Data?

Backing up historical data benefits businesses of all types.

You should consider backing up your data if:
- It is important to your business to compare your website performance to prior years
- Your business has seasonality
- You want to be able to create dashboards that show website analytics over multiple years
If you’re still having trouble deciding if saving your UA historical data is the right move, the analytics and lead-tracking specialists at Search Influence are here to help.

How to Back Up Universal Analytics Data With Search Influence

Search Influence will back up your Universal Analytics data by exporting the data to one of two destinations for long-term storage. Then, we’ll use that as a data source to produce a new dashboard allowing you ongoing visibility into the data.

The cost of the dashboard and backup depends on how much data we back up — which is driven by how many years of data, the amount of data, and if you want monthly, weekly, or daily data.

We have recommendations for these parameters and can help you decide the best backup strategy.

Current pricing is valid through May 24, so act now for the best rate. June 14 is the final date to sign up to ensure your backup will be completed by the deadline.

If you are a client and would like to take advantage of our backup Universal Analytics data service, contact your account manager.

This service is available to you even if you are not a current Search Influence client!

If you are not a client, please fill out our website contact form, and we’ll respond quickly. You can also call our office at (504) 208-3900 and press 1 for sales.
May 14, 2024
Search Influence Is a Proud Keeper Sponsor of Zoo-to-Do and Zoo-to-Do for Kids
Search Influence is pleased to announce our continuing partnership with Audubon Nature Institute as a Keeper Sponsor for the 46th annual Hancock Whitney Zoo-to-Do and the 35th annual Zoo-to-Do for Kids presented by Children’s Hospital of New Orleans.

This marks our thirteenth year of sponsoring this event and over a decade of helping Audubon Nature Institute craft results-driven digital marketing campaigns.

Learn more about our distinguished partner’s one-of-a-kind fundraising event and the vital conservation work it helps to finance.

About Hancock Whitney Zoo-to-Do

Held at Audubon Zoo in beautiful Uptown New Orleans, Hancock Whitney Zoo-to-Do is a party with a purpose.

This event promises an elegant evening of exceptional cuisine, live entertainment, and unique activities that capture the essence of New Orleans’ cultural heritage.

This year’s entertainment lineup includes live performances from:
- Phunkey Monkeys
- Sierra Green and the Giants
- Casa Samba
Other forms of fun at this year’s Zoo-to-Do include:
- Lexus luxury car raffle
- Lee Michaels Fine Jewelry Pick-A-Present
- Online silent auction
While attendees enjoy craft cocktails, gourmet dishes, and live music, their dollars go to support conservation efforts and the maintenance of critical facilities at Audubon Nature Institute.

As this year marks the 100th anniversary of Audubon Zoo’s historic Odenheimer Complex, it’s only right the original home of the Audubon Aquarium gets a facelift courtesy of Zoo-to-Do. Proceeds from this year’s event will enable Audubon Nature Institute to undertake renovations of the Odenheimer Complex’s rotunda, scheduled for completion in late 2024.

The 2024 Hancock Whitney Zoo-to-Do will also allocate funds to support Audubon Nature Institute’s efforts to protect the decreasing population of Louisiana pine snakes. Through its Louisiana Pine Snake Conservation and Recovery Program, Audubon Nature Institute has successfully bred and reintroduced hundreds of these endangered snakes into the wild.

This important work is why Search Influence has been committed to our Audubon Nature Institute partnership for over a decade.

Zoo-to-Do for Kids Presented by Children’s Hospital of New Orleans

The kids deserve some fun, too, right?

Presented by Children’s Hospital of New Orleans, Zoo-to-Do for Kids offers a family-friendly evening packed with live entertainment, large inflatables, various games, delicious food, and plenty of good times. This delightful event creates an enchanting atmosphere where children and their families can explore a world of wonder while supporting their friends in the animal kingdom.

Search Influence’s Commitment to Community

Since we started helping businesses optimize their potential back in 2006, Search Influence has been dedicated to volunteering and community involvement.

Along with sponsoring Zoo-to-Do for nearly 15 years, we have committed to many other worthwhile causes, including:
- Breastoration
- Audubon Scales & Ales
- PowerMoves NOLA
- YouthForce NOLA
- International Women’s Day
Partner With Our SEO and Digital Marketing Agency

Search Influence is a digital marketing agency in New Orleans that values long-standing relationships, like the one we have with Audubon Nature Institute. For over a decade, Search Influence has helped Audubon Nature Institute craft digital advertising campaigns that drive growth and conservation efforts.

Interested in partnering with Search Influence for your next digital marketing campaign?

Contact us today to learn more about all of our services.
May 1, 2024
Search Influence Earns 2024 Google Premier Partner Badge
We’re thrilled to share that Search Influence has been awarded 2024 Google Premier Partner status — for the 9th year in a row!

Recognized by the Google Partners Program, this honor places us in the top 3% of digital marketing agencies in the United States, reflecting our commitment to excellence.

See what this distinguished title means for our team and our clients.

The Path to Premier Partnership

The Google Partners program recognizes and rewards top-performing digital marketing professionals and agencies in a given country and year. Active in over 60 countries, the exclusive program comprises three levels: Member, Partner, and Premier.

Achieving Premier status, the highest tier, involves a rigorous set of criteria and demonstrates an agency’s advanced skills and expertise in managing Google Ads.

Premier Partner Qualifications:
- Robust Optimization and Performance: Agencies must consistently maintain a high optimization score in their Google Ads Manager accounts, indicating that they are maximizing campaign effectiveness.
- Substantial Ad Spend: Agencies are required to demonstrate significant ad spend levels, maintaining a minimum ad spend 90-day period, which showcases their ability to handle large-scale campaigns.
- Professional Certification: To qualify, more than half of the strategists managing the account must hold Google Ads certifications.
- Exceptional Agency Performance: Premier status is reserved for agencies that rank in the top 3% in their country in terms of performance metrics such as client growth, retention, product diversification, and annual ad spend.
Benefits of Working With a Google Premier Partner Agency

The Google Partners program doesn’t just benefit honored agencies and marketing moguls — it also offers significant advantages to their clients. When you work with Search Influence as a Premier Partner, you benefit from:
- Access to Advanced Tools and Resources: We receive early access to new Google features, updates, and tools, keeping your campaigns miles ahead of your biggest competitors.
- Dedicated Support from Google: Direct support from Google helps us optimize our strategies and improve your outcomes without delay or technical hassle.
- Continuous Learning and Development: Ongoing training and insights on industry trends ensure that our team remains on the cutting edge of digital marketing — directly impacting your bottom line.
Achieving 2024 Google Premier Partner status is a milestone for Search Influence, reinforcing our dedication to digital advertising success. Let us share the benefits of this honor with you, helping you enrich your campaigns with exclusive resources and superior insights.

Your SEO and Digital Marketing Agency

Ready to see what a Google Premier Partner can do for your campaigns?

Search Influence specializes in all aspects of online advertising, including campaign research, development, tracking, and reporting. We have decades of experience mastering the art of Google advertising, and we’re here to put our expertise to work for you.

Get in touch with our SEO and digital marketing agency today for results you can trust.
April 26, 2024
Search Influence and UPCEA to Present Higher Education Marketing Webinar: “Stop Wasting Budget: How to Get Better Digital Ad Results and Increase Satisfaction”
As a higher education digital advertiser, you know managing campaigns is no easy feat. Marketers need to contend with increased competition, limited resources, and a complex marketing landscape.

Fortunately, with the right expertise and digital platform knowledge, your school’s marketing department can achieve your enrollment goals — if not surpass them — without overworking your budget.

Join Search Influence and UPCEA on April 30 for the live webinar, “Stop Wasting Budget: How to Get Better Digital Ad Results and Increase Satisfaction,” to see how to maximize enrollment and minimize lost ad dollars at your university.

Featured Session at a Glance

Each year, online and continuing education schools funnel an average of $800,000 into their digital marketing. Yet, only 47% are satisfied with campaign performance, and just 38% are satisfied with their cost per inquiry (CPI).

This April 30 at 12PM EDT / 11AM CDT, Search Influence and UPCEA team up to tackle this discrepancy head-on and offer opportunities for campaign improvement. Tune into our live webinar to gain:
- Key takeaways from our latest research study revealing most schools have room for marketing improvement
- An exploration of the top strategies to improve your digital advertising results and reduce CPI
- Strategies for maximizing your marketing budget while maintaining (or even enhancing) your lead quality
By attending, you’ll come away with actionable tips and tricks to identify wasted budget and upgrade your prospect’s experience.

Hear From Higher Education Marketing Trailblazers

Search Influence has been a proud Platinum Partner of UPCEA since 2022. In “Stop Wasting Budget: How to Get Better Digital Ad Results and Increase Satisfaction,” you’ll hear from both UPCEA and Search Influence’s higher ed marketing veterans:
- Jim Fong, Chief Research Officer, UPCEA
- Paula French, Director of Sales and Marketing, Search Influence
- Jeanne Lobman, Digital Advertising Manager, Search Influence
Attend Live & Qualify for a $50 Giveaway

As a thank you for attending, Search Influence and UPCEA will draw four live attendees to win a $50 credit to a global reward catalog featuring 1,000+ of the most popular gift cards, prepaid cards, and charitable donations.

All live attendees will be automatically entered in the giveaway.

Join us live for a chance to win a take-home prize beyond the insightful marketing strategies you’ll gain from the webinar.

Improve Your Higher Education Digital Ads With Search Influence

Is your higher ed marketing budget feeling the heat from underperforming campaigns?

As a higher education digital marketing agency, Search Influence has helped plenty of schools like yours turn strategy questions into data-driven decisions. With nearly two decades of experience marketing for schools across state lines, we know higher education digital advertising, and we know what converts without sacrificing budget.

Register now for “Stop Wasting Budget: How to Get Better Digital Ad Results and Increase Satisfaction” to dive into strategies that revamp your campaign success.
April 24, 2024
Google Renames Conversions in Google Analytics 4 (GA4) to “Key Events”
To differentiate from Google Ads, GA4 has renamed conversions to “key events.”

What You Need to Know:
- Analytics conversions have been renamed as “key events” in GA4 to distinguish them from conversions in Google Ads.
- “Conversions” still exist, in the context of Google Ads which are also reported as Ads conversions in GA4. Advertisers can create conversions from Analytics key events, and optimize for those conversions in their ad campaigns.
- No action is required from your end as key events are created and reported in the same way as previous conversions in Google Analytics.
- If you have a linked Google Ads account, conversions created from Analytics key events will appear as conversions in the Analytics advertising section.
Key events in Google Analytics measure the interactions most important to your business, such as form submissions or newsletter signups. These will now appear as key event metrics in Analytics reports.

While changes like renaming an important metric can be hard to get used to, we believe that these changes will provide more clarity and consistency in reporting, ultimately helping agencies like us, and businesses like you better understand and optimize your digital marketing efforts.

Learn more in Google’s resource about conversions vs. key events.

Search Influence clients, reach out to your Account Manager if you have any questions about how this change may affect your data or campaigns.

If you aren’t a Search Influence client (yet) and need help understanding how this and other Google Analytics 4 updates impact you, contact us to speak with a member of our sales team or learn more about our Analytics and Lead Tracking services.
April 2, 2024
Search Influence to Present on Higher Ed Marketing Metrics at the 2024 Annual UPCEA Professional and Online Education Conference
This year at the 2024 Annual UPCEA Conference, Search Influence will present an informative session titled, “Secrets of Highly Successful Enrollment Marketing Teams: Proven Strategies to Set & Reach Goals and Maximize Budgets.”

Join us as we uncover the secrets to supercharging your enrollment pipeline through efficient higher education marketing.

Featured Session: A Deep Dive into Enrollment Marketing

The 2024 Annual UPCEA Conference will take place from March 26-28 in Boston, MA, pooling industry thought leaders from across the globe.

In their session, Search Influence’s Paula French, together with industry experts Val Fox, Alicia Jasmin, and Leo Rice, will delve into today’s challenges of achieving graduate and adult learner enrollment goals. Attendees will gain various tips and tricks for turning enrollment hurdles into opportunities through:
- Effective enrollment goal-setting with stakeholders
- Hands-on enrollment funnel management
- Strategies to reduce cost per inquiry
- Maximizing marketing budgets without losing lead quality
- Keyword optimization and bidding strategies
Participants will leave equipped with the knowledge and strategies to transform their enrollment processes, setting a new standard for success in higher education digital marketing.

UPCEA: A Century of Educational Innovation

Founded in 1915, UPCEA has long been a cornerstone in advancing professional, continuing, and online (PCO) education. Over the years, it has established itself as a vital network for higher education marketing teams, fostering innovation and collaboration across the sector.

A Platinum Partner since 2022, Search Influence has routinely worked alongside the higher ed association to share industry expertise through insightful research and conference presentations.

This year’s Annual UPCEA Conference marks just one more chapter in our work of advancing higher education through cutting-edge strategies and insights.

Refine Your Higher Education Digital Marketing Strategy

Whether you’re looking to refine your enrollment goals, optimize your marketing budget, or explore innovative digital marketing strategies, our 2024 Annual UPCEA Conference session
is your gateway to success. Come see us in Boston for our exclusive look into the current state of enrollment marketing.

Search Influence is here to help you maximize your strategy and results in SEO, paid search, and everything in between. Together, we can turn your marketing challenges into victories.

Get in touch today and let us show you the way to measurable success and beyond.
March 25, 2024