Category: News

  • Rising Tide VIII: A Conference on the Future of New Orleans

    Since its inception eight years ago,  Rising Tide has been one of the most exciting efforts to rally bloggers and new media experts around the cause of preserving and promoting the great city of New Orleans. With investigative journalism website The Lens as a sponsor and a roster of former speakers ranging from Treme creator David Simon to author John Barry and entertainer Harry Shearer, Rising Tide has become a yearly confluence of bloggers, supporters, and reformers of the Crescent City.

    Rising Tide   A Conference on the Future of New Orleans

    I have the honor of giving a presentation on the importance of online content at this year’s event, which will take place at Xavier University this Saturday, September 14.

    Lt. General Russel Honoré, that “John Wayne dude” that former New Orleans Mayor Ray Nagin famously praised for kicking the recovery efforts after Hurricane Katrina into high gear, will give the keynote address.

    Past years have approached the massive problems associated with rebuilding New Orleans in a variety of ways. From a humble beginning at the New Orleans Yacht Club in Mid City, Rising Tide has grown into a wide-ranging event, branching out far beyond the core group of bloggers that got the ball rolling on the first anniversary of Katrina in the summer of 2006.

    This year’s event promises to be one of the biggest and best yet. Tickets are on sale now, and you can register for the event here. Everything kicks off at 9 a.m. on September 14 at Xavier University.

    Come on out and join the ongoing discussion about how to keep New Orleans thriving for generations to come.

  • Team Building With the Development Department

    Spider Bat Monster FightOn the night of Monday, September 9th, the Search Influence Development Department had what turned out to be a truly exhilarating team-building experience. It helped us learn to work better together as a group and, through its recounting here, can hopefully help readers and colleagues get to know their fellow SI Developers a little better.

    NOTE: Everything that follows is absolutely true, with no usage of metaphor or hyperbole at any point.

    As you may or may not be aware, the city of New Orleans has a fundamental propensity toward unprecedented natural disasters, particularly during the summertime. So it came as little surprise that once again this August, we received word of a looming attack by a giant mutant spider/bat hybrid monster. This year’s monster was named Gerald by meteorologists and, after its formation by way of an unfortunate cooking accident in Honduras, forged a devastating path up through the Gulf of Mexico in late August. By the morning of September 9th, it became clear through both science stuff and the monster’s Twitter feed, that it would reach New Orleans by the next morning.

     

    Given Gerald’s evident intention to eat and party a lot, it was immediately clear to the SI Development team that this giant and clearly dangerous creature would be heading straight for the Riverbend area of New Orleans, because that’s how we do. Not wishing to frighten or alarm any of their innocent, loving coworkers, the Development team had to hash out their plan of combat in total silence and secrecy. In fact, the rest of the SI staff will likely have had no idea that any of this happened until reading this blog.

    The first thing the Developers knew they needed was time, because that’s what the star of a cheesy 90’s action movie would probably say in this situation. Fortunately, Developer Mattie Kenny is extremely active on the local music and cultural scene, always up on the latest action around town. Using her incomparable presence around the city combined with her acute social media skills, she began blasting Gerald with a wealth of event suggestions and hot spot recommendations in an effort to distract the monster from its primary goal of destroying and/or consuming everyone in the fair city of New Orleans.

    As Mattie worked her magic, resident Development team bassists and all around cranky music snobs Leigh Aucoin and David Fransen reached the natural conclusion that the one event no human or mutant in the world could ever turn down would be a rooftop one-on-one electric bass battle. Featuring themselves as the primary challengers, Leigh and David knew the monster would eventually find the opportunity to out-jam them on the roof of an abandoned warehouse building utterly irresistible. It was important, however, to schedule this competition the night before Gerald’s imminent destruction of the city and to make this impromptu bass-off appear as legitimate and official as possible.

    Enter one of the Search Influence Development team’s newer additions, WordPress Wizard Macario James. Mac was able to throw together an expertly designed 2013 Mutant Rooftop Bass-Off “OFFICIAL” site in practically no time. Mac configured the site to make use of easily editable home page widgets so that whenever Leigh and David decided to waste another 45 minutes agonizing over who would make up their list of most direct musical influences, either one of them could log in and add yet another obscure post-punk band to the needlessly lengthy list with ease.

    Crazy Justin's CorndogsAs soon as Mac had the site’s general functionality in place, the team realized that since Gerald was clearly in midflight but still tweeting, the monster was most likely to be viewing any site it visited on a mobile phone of some sort. Fortunately, SI Developer “Crazy” Justin Scott is an expert with responsive design techniques. Within mere hours, Justin had restyled Mac’s basic site so that all menus, links and the on-site sign-up form were all visible and properly sized for the spider/bat monster’s mobile phone (which they assumed had to be an Android, because monsters). Justin was also kind enough to grant sponsorship for the event through his alternate project Crazy Justin’s Corndog & Meatball Emporium, making for an irresistible competition grand prize of a specialty limited edition Mad Crazy Corndog.

    Orchestrating a masterful turn, Mattie began targeting the Bass-Off specifically in many of her online interactions with Gerald. By early afternoon on Monday, September 9th, the team was able to confirm that the monster appeared to be taking the bait.

    This kicked the Development team’s preemptive strike program into Phase 2. The plan at this point was to lure the creature into a position of exposure at a high altitude, whereupon it could be immobilized and ultimately destroyed. It appeared at this point that the team would have Gerald where they wanted him, but now they needed to work out how to freeze and then destroy him.

    In addition to his innumerable web development skills, Developer Andre Eble is an expert builder and woodworker in his spare time. Given his experience constructing shelving units and tables for use at home, it was only logical that Andre be called upon to build a giant stun gun capable of freezing a giant flying bat/spider monster in its place for exactly 5 minutes and 11 seconds on short notice. As Andre began to systematically reconstruct scrap metal and discarded plywood into a super-freeze raygun, Leigh and David began warming of for the evening’s bass-off.

    Understanding that there was no margin for error in timing and execution when it comes to killing giant monsters, Lead Developer Luke Ledet and Developer Evan Rinehart determined that it would be best to automate as much of the latter phase of this plan as possible. The conclusion of the bass battle would trigger the firing of Andre’s super stun gun, which would in turn send a signal to Developer Shane Kretzman, who had been placed in command of actually executing Gerald once he had been immobilized.

    No one else really understood what Luke and Evan did exactly, but they both put on rollerblades, typed really quickly, each hand on a different keyboard transmitting to 34 different monitors, each displaying a whole lot of numbers and things moving around all fast and weird while intensely pounding techno music played in the background. So obviously, everyone knew that whatever they were doing was going to work out in the end — against all odds — because that’s just how programming goes.

    As stupid as that sounds, it turned out to be true, since everything went exactly according to plan. Gerald showed up to the 2013 Mutant Rooftop Bass-Off with a cheesy, custom 5-string metal bass in tow, just as planned. Even though Leigh and David planned to lose the bass battle just to give Gerald a temporarily distracting sense of dominance and the illusion of victory, they were both pretty impressed with Gerald’s performance. Since he could fly, Gerald was able to do that hover-over-the-audience-and-headbang thing like Michael Anthony from Van Halen but without the complexities of a Jack Daniels-fueled pulley system, which is undeniably sweet.

    Anyway, as the monster was arrogantly preening and strutting after its bass battle victory, it, of course, took a bite out of its victory corndog. What it couldn’t have known was that Evan’s programming mastery had made him the first person in history to effectively hack a corndog. Gerald’s celebratory bite of a savory Crazy Justin’s Mad Crazy Corndog triggered Andre’s giant stun gun, freezing the monster in place.

    Meanwhile, Luke had configured the stun gun to not only hold its victim within its power for exactly 311 seconds, which was exactly the amount of time required for Shane to receive the expertly automated Code Amber alert sent via chat client. At this point, it was all up to Shane.

    Shane-on-dragonNow one thing many don’t know about Search Influence’s newest Development team member is that Shane owns 3 pet dragons. And his dragons aren’t cute Epcot Center dragons with paintbrushes and catchy tunes; they are giant, terrifying Manowar album cover dragons that breathe fire and can totally kill a giant mutant bat/spider monster with no difficulty whatsoever. Right on cue, Shane came swooping from the sky atop a giant dragon, which promptly torched Gerald and melted his stupid bass with its totally superfluous fifth string. After forming a circle and high-fiving each other in slow motion while that Simple Minds song played over speakers no one was ever able to locate, the Development team went and ate a lot of pizza together, as coworkers do.

    This potentially difficult situation for the Search Influence Development Department couldn’t have gone more smoothly, and it proved to be an invaluable team-building exercise for everyone involved. Every company has its own particular approach to team building, but if your company has the opportunity to defend its home city from a giant mutant bat/spider monster attack, I know 9 members of the SI team who would strongly suggest you take it!

  • Making a Hobby into a Business

    A hobby game store, or as many call it the Friendly Local Gaming Store (FLGS) represents a kind of niche business that by its nature needs to be brick and mortar. Part retail hodgepodge, part gathering space, the FLGS must live up to all parts of its name. This applies to both business practices as well as marketing.

    by Jorge Leal

    Being friendly seems like a simple concept, but ensuring that each customer or potential customer feels comfortable in your store is essential to any FLGS. Many visitors often feel intimidated by more dedicated or experienced hobby gamers, and often miss out on amazing board game experiences. Proper social media targeting of these casual players can inject necessary growth and revenue into an FLGS. Plus, casual explanation of modern games can generate real interest in a new customer.

    Make sure that your community knows where you are and what you do. Direct mail flyers may seem old-school but they can be a great way to inform the kind of repeat and local customers you need.

    Remember that you are selling games, as well as the gaming experience. Having a place for customers to play different games allows for exposure to new audiences. I started playing Magic the Gathering because of seeing it at a local comic/slash game store.

    by Sara Reid

    Finally, remember you are a store. Find a way to capitalize on each type of customer in a way that makes them feel welcome and satisfied. Be both a friendly and open face for new players and a knowledgeable guide for veterans. Plus, try hosting pay to play leagues and tournaments in shop to monetize that display area on nights and weekends. And, as any repeat customer of a FLGS knows, snacks and drinks are a must for long gaming sessions and can help pad thin sales margins.

  • The Search Influence Education

    Affecting a smooth transition into any company requires an emphasis on education at the outset. From best practices and company traditions to memorizing industry protocols and even coworkers’ names, there’s definitely a lot to learn. For the first few weeks, even the first few months, your new job may feel like a trip back to grade school. Eventually you graduate, but hopefully the learning never stops.

    for dummies

    This is especially so at Search Influence, where our clients come from a variety of industries, are located across the country and have a wide range of goals. Through these clients, Search Influencers are continuously granted unique insight into expertise other than our own. A week’s work may require us to brush up on the qualities of stainless steel, the psychology of a floor plan or the history of beer. As to what Search Influence itself offers, we know the qualities of a good website, we embrace teamwork no matter our floor plan, and coffee is our beverage of choice.

    Some fields interest different people while others don’t, but familiarizing ourselves with clients’ industries is a vital part of our work. We make efforts every day to pick up more and more knowledge from each client so to properly represent them and act in their best interest. That’s one of the main things I’ve learned here at Search Influence–knowing the basics of a wide variety of subjects can help in ways that more specialized knowledge cannot. Each day, I strive to learn more about our clients, and I always learn something new. Hopefully this makes me more able to understand clients’ motivation and give them exactly what they need to succeed.

  • New Orleans Non-profit Spotlight: The NOLA Project

    Nola Project

    One of the many wonderful things about New Orleans is the appreciation of the arts. The NOLA Project is a non-profit theatre company whose goal is to “challenge, entertain, and engage diverse New Orleans audiences through high-quality and innovative performances of relevant great works.” They also work to develop and produce new plays and to provide “educational opportunities for aspiring theatre artists.”

    This season The NOLA Project line-up includes:

    September 4-21, 2013: A Truckload of Ink, an original play by Jim Fitzmorris

    November 14-25, 2013: Oregon Trail, an original play by A.J. Allegra

    December 6-22, 2013: A Very Merry Unauthorized Children’s Scientology Pageant, by Kyle Jarrow

    March 2014: Cat on a Hot Tin Roof, by Tennessee Williams

    May 2014: Alice in Wonderland, an original adaptation by company member Pete McElligott

    Lineup
    The NOLA Project’s 9th Season Line-up

    Do displays of urban corruption or comical, gruesome journeys across the country interest you? How about an interpretation of a controversial religion translated into children’s musical? A poetic presentation of greed and sin or a whimsical tale of a girl falling down a rabbit hole? If any of this seems like it’s up your alley, then you should check out The NOLA Project, and their website, for more information on this season’s upcoming shows. And of course, as it gets closer to each show’s opening, you can check out their Facebook page for a glimpse at their rehearsal and production photos.

    Performance
    The NOLA Project performing Shakespeare’s Much Ado About Nothing in the NOMA Sculpture Garden, May 2013

    The NOLA Project is one of the most active non-profits I have noticed on social media platforms. They use Facebook, Twitter, Instagram, YouTube, and Tumblr to reach out to their audience. I recently had the opportunity to discuss the company’s social media marketing strategy with their Marketing Manager, Richard Pomes. He said the main focus for their social media marketing is Facebook, where their audience is most active. The content that brings the most activity to their page are their rehearsal and production photos. Their fans enjoy seeing candid photos from the shows and rehearsals, and sometimes even share them with their friends using various social media platforms. Twitter is the main platform their fans use when sharing NOLA Project updates.

    While Facebook tends to be their main social media tool for marketing, Richard says that they have over 2,000 followers on Twitter and over 200 followers on Instagram. Their fans mention The NOLA Project frequently during events on Twitter, and use specific hash tags, which help to boost their attendance at future shows.  To find out more information on The NOLA Project, or to purchase tickets to their upcoming shows, visit www.nolaproject.com.

    Members
    The Company Members of The NOLA Project

     

  • Team Building 101: Kickball

    As our team was beaming from a 10 to 0 victory over a clearly superior opponent, I began to think about how good this absurd adult kickball league was for the relationships in our office. If you are not familiar with adult kickball leagues, you might be doing your organization a disservice by not looking into it.

    I joined Search Influence only about a month or two before our kickball team got started, so I thought, “I can’t pass up this chance to get to know my new coworkers.” After all, no one wants to be known as “the new guy” any longer than they have to.

    kickball

    In it’s inaugural season, the Pay-Per-Kickers (that’s right–we are nerds) managed about a .500 season, but the friendships that were forged had immeasurable benefits. We would all get out to the field no earlier than we had to to have a beer before the game, and the conversations slowly shifted from office talk to congenial discussions about what we were doing that weekend.

    Our first couple games were shaky. I think everyone was trying to find their comfort level hanging out with their colleagues on a much more personal basis. In the meantime, we were all trying not to look like fools while playing a child’s game. When we did look like fools, it was just something to laugh about the next day at work.

    After the kickball games, all of the teams go to the same bar for trivia. I’ll say this, we were much better at trivia than kickball. With a slew of 1st and 2nd place trivia finishes throughout the season, we had built up an impressive bar tab by the time we lost our last playoff game.

    play nola

    PLAYNOLA’s kickball league became a topic of discussion and an event to look forward to each week. I think the word got around the office how much fun we were having, because for our second season, we had 23 people sign up!

     

  • Introducing Team Jeanne

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    Team Jeanne, JKELTS and Team Orange is the New Black are only a few of the names we like to call our work group. I am the newest member of Team Jeanne and wanted to share a little bit about the women that I have the pleasure of spending my days with and why we love our team. Coming into the workforce as a recent graduate, I didn’t know what to expect, but Team Jeanne has really embraced me with open arms. I couldn’t feel more at home.

    To introduce our team, I will start with the newly engaged, Jeanne Gaudet. Jeanne is a Senior Account Manager and leader of our team. Jeanne is super organized, which is fitting as she was high school valedictorian at our alma mater St. Mary’s Dominican High School, and she has a killer fashion sense.

    Tina Hua is an Account Manager and has been with Search Influence for about two years.  Tina is a problem solver and has the coolest dog named Harry, who she gets to visit during lunch.

    Emily Kerner is the Account Manager that manages me. Lucky Emily! Emily’s cat, Holly, “uses” Twitter (check her out @catwhotweets).

    Laura Manning is an Account Associate who is the social media wizard of the office. Laura has been to Disney World 26 times and has three paralyzed toes – believe it or not, she can still run!

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    Susannah Bunch is a Junior Account Associate and also the comic relief of our office. If you’re looking for a Snapchat buddy, she is one to add (per Susannah’s request I could not provide her phone number in this post).

    I am Kendall Finn, a Junior Account Associate and the newbie to the group and the working world.

    Why do we love being apart of Team Jeanne? I believe I can speak on behalf of everyone when I say our team is filled with smart, independent women who value each other and the time we get to spend together–and the endless amounts of Snapchats don’t hurt either. I am so lucky to have had the opportunity to meet these lovely ladies and can only hope that one day you will too.

  • More Influencers are Google Certified

    At Search Influence, we have always prided ourselves on the knowledge and expertise of our team members. Our innovative company culture encourages our staff members to constantly improve their skill set and familiarity with online marketing industry trends. Anything that gives Search Influence and our clients a competitive edge — we take it on. With this go-getter attitude, we have been able to boast the title of most qualified Google AdWords company in Louisiana, and we are happy to announce that we will continue to own this title with the addition of four new Google Analytics and Google AdWords qualified team members.

    Analytics

    Search Influencers Leigh Aucoin, Amy Arnold and Paula Keller recently received their Google Analytics Individual Qualifications, further solidifying our company’s authority on Google products and our ability to effectively measure our clients’ online marketing campaigns as well as their return on investment (ROI).

    The Google Analytics Individual Qualification is a proof of proficiency in Google’s Analytics tool, which can be obtained after an individual passes the Google Analytics IQ test. Google Analytics is the most widely used website statistics service and allows marketers to view detailed statistics about a website’s traffic and traffic sources as well as measure conversions and sales. Google Analytics is one of the prime tools we use to show value to our customers each month. It allows us to showcase our customers’ increases in traffic, and it provides valuable insight that drives each client’s ever-evolving online marketing strategy.

    Amy, Paula and Leigh have each been able to apply their learnings to our clients already in individual ways. Leigh, as a web developer, has troubleshooted and solved complex Analytics code implementation issues related to cross-domain tracking and e-commerce websites. Amy, as Director of Research and Development, has used advanced data points to identify areas of opportunity for individual clients as well as assess client traffic data in aggregate to make overall assessments of performance and industry trends. Paula, as our Director of Account Management, has passed on advanced knowledge to her team to use in strategizing and showing value to our clients.

    In addition to our team’s proficiency in Google Analytics, we are well versed in Google’s advertising product AdWords — a tool that allows online marketers to implement advertising campaigns by way of pay-per-click (PPC) campaigns, cost-per-thousand (CPM) campaigns, and site-targeted advertising for text, banner and rich-media ads.

    adwords

    Search Influence is a Google Adwords Certified Partner, which means that we meet a minimum spend of $10,000 for a 90-day period. With our account management team managing on average $112,000 per month in Google AdWords, it’s safe to say that we know what it takes to execute a successful paid online advertising campaign. So, its no surprise that Account Associate Laura Manning has also received her Google AdWords Individual Qualification and will join our existing qualified team members with superior AdWords skills. Congrats, Laura!

    Earning these certifications keeps Search Influence up-to-date with Internet marketing skills relevant to SEO services, social media management and paid online advertising, which in turn allows us to help our clients compete more aggressively in the online marketing area. Our clients are our main priority, and having our staff trained and certified in Google AdWords and Google Analytics helps the team execute effective and scalable campaigns. Our long-term goal is to have all of our account management team trained and certified in both Google tools so that we can continue to be seen as the leading Internet marketing company on the Gulf Coast!

     

  • New Orleans Non-profit Spotlight: Café Reconcile

    Many of us go about our days without thinking about the non-profit world in New Orleans, including myself. I heard about Café Reconcile through one of my family members and wanted to share some of the amazing things they are doing to turn lives around in Central City, New Orleans.

    cafe reconcile 2
    The dining room at Cafe Reconcile usually packs a good crowd.

    Café Reconcile improves future employment opportunities for youth by removing some of the barriers that generally stand between them and success. Since the non-profit restaurant opened in 2000, it has made strides in reducing the roll of poverty in a part of town that is ridden with drugs and crime. Marketing & Events Coordinator Cara McMenamin, said, “We want to change the perception of Central City,” and they are doing just that. This change is largely catalyzed by the restaurant training they provide students. Participants in the program can train in nine different restaurant positions, giving them the tools they need to secure a job in a restaurant, hospital, or other food provider.

    I had a chance to speak with Cara about Café Reconcile’s social media marketing. They have almost 4,000 likes on Facebook and nearly 3,200 Twitter followers. They are reaching a wide audience from the New Orleans area and around the country. On Facebook, they have found that posts on lunch specials, special events, smiling students, and good-looking food attract a lot of attention, usually in the form of likes.

    cafe reconcile 3
    Members of the Cafe Reconcile team.

    The restaurant uses their Twitter account to get quick words out to their followers while things are happening such as contests and graduations. They find that people mention them in tweets while they are eating at the restaurant. Café Reconcile occasionally receives negative feedback on social media, but it’s usually from individuals who are ignorant of the fact that the restaurant is staffed by students.

    Café Reconcile is open Monday through Friday for lunch and also offers off-site catering and space for special events on the second floor. Like them on Facebook and follow them on Twitter to stay updated on their delicious food and inspiring updates!

  • Dungeons & Dragons: An Inspirational, Creative Team-Building Exercise

    The path before five adventuring comrades follows the dark tunnels of an ancient ruin. With only a torch to share among them, and their wits and reflexes, they must avoid traps, goblins, disease-ridden rats, and other unknown horrors that they would never expect to find. But at the end of this adventure, should they succeed in overcoming their obstacles, is a treasure trove of gold and jewels, and a single item that might protect them in the coming months. Will they succeed? In a campaign of Dungeons and Dragons, that is up to the creativity of the player and the roll of the dice.

    Search Influence employees at a weekly DnD game.
    Search Influence employees at a weekly DnD game.

    Dungeons and Dragons (DnD) is a Tabletop Role-Playing Game (RPG) that allows for a group of people to fall into a largely unknown and dangerous fantasy realm as characters other than themselves.

    So why talk about an RPG within a blog for an SEO company? That’s because the game itself is a way to give employees, and their supervisors, a chance to have fun, separate themselves from reality for a little while, and create a level of teamwork and adaptability.

    In many ways, this is a great opportunity for like-minded (or open-minded) coworkers to come together and experience a kind of adventure that can span about as long as a career. There are even a few stories of DnD players that have outgrown their characters, but have continued the story with some of their children. The game develops a very strange, but professional and long-lasting, friendship and also supports a creative, and adaptable mindset. It also tends to make people more open with each other. If you can’t trust a friend that you fought side-by-side with against a mountain-horde of Trolls and Orcs, then who can you trust?

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    Various dice used for a DnD game

    In order for a campaign to be successful, everything and everyone needs to come together to reach an eventual goal, survive, and then move on to the next stage of the adventure. Players team up and start to understand each other’s strengths and weaknesses, and figure out ways to support each other with their ongoing endeavors. The Storyteller, or Dungeon Master (DM), then provides goals in the form of quests, as well as obstacles and ways to reach each goal. Sometimes, very little information is given, and it’s up to the creativity and adaptability of the party to find an answer that perhaps even the DM never thought of.

    Of course, Dungeons and Dragons isn’t the only RPG in existence, and it’s better to find a setting and a genre that everyone is interested in following. The important thing is the journey, and the times you work together to keep moving forward.