Category: News

  • Five For Friday: A Very Twitter Christmas, Facebook Gets Scroogy With Likes, & More!

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    1. Are Twitter Users the Most Efficient Holiday Shoppers? – MarketingLand

    Given their 160-character count limit, Twitter users are clearly efficient communicators. And now, we are learning that they are super efficient holiday shoppers as well. The popular social platform released a study highlighting its ability to influence shoppers in their decisions on retail establishments and which specific items to purchase. 54% of users are more likely to purchase an item if they saw it advertised on Twitter. The study also shows that Twitter users not only shop earlier, but they also shop more frequently for holiday purchases. I guess now we know where retail shops should be marketing during the holidays.

    2. Secrets to Properly Linking on LinkedIn – Business2Community

    We all have a LinkedIn page. We’ve entered in our resume details, uploaded a picture, maybe got endorsed by a friend or two, and received a glowing recommendation from our moms, but now what? How exactly can you benefit from this?

    Here are 12 secrets from LinkedIn pros! Adopting some of these habits will help you increase your presence and improve your network. Some tips include:

    • Message people in groups for free!
    • Share useful and relevant news (mainly for attention).
    • Use tools, like FiveHundredPlus, to stay organized.
    • Follow first; Like, Share, and Comment second.

    LinkedIn can be confusing, and it may seem unnecessary, but with the growing number of companies and business people joining and actively using the platform, it has become more beneficial to understand how it works. Creating a substantial network will help in the long run. So, go forth and connect!

    3. How-To: The Most Perfect List Post – Business2Community

    Everyone loves lists! However, with their increasing popularity and Internet users’ ever-prevalent short attention spans, how do you keep readers reading?

    Business2Community offers a near-perfect list of tips for creating the best and most effective list post. There are several things to consider when writing out a list, and remember, every detail matters. Some of the tips provided are:

    • Always, always, always have an introduction and a conclusion (excluding the distinguished SI Five for Friday posts).
    • Pick the right number (10 instead of 5, 7 instead of 8). Trust us, it’s science.
    • In the title, use “10” instead of “ten.” Seriously, it matters.
    • Write longer posts.

    These tips are guaranteed to help make your list go viral, or at least make sure your readers actually read through to the end.

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    4. The End of Facebook Like-Gate as We Know It – MarketingLand

    Say goodbye to the days of entering a contest on Facebook with the simple click of a Like button. Facebook engineers have dismantled the ability for companies to use Likes as the entrance fee for contests and prize drawings.

    The effects of this are two-fold. For one, companies will now have to engage users on a deeper level in order for them to connect with the business. This change effectively ends the use of “artificial incentives.” Two, they also expect to see more conclusive results when determining demographics, as opposed to the scattered results received when companies were giving away iPads haphazardly to gain social media presence.

    However, it is also being argued that ending Like-gating is solely meant to gain revenue for Facebook. The belief is that companies will pay for Likes if they have to. And now, they have to.

    5.  What’s the About Page Supposed to Be About? – CopyBlogger

    The About page seems pretty self-explanatory, but it has actually evolved over the years and is no longer a place for you to just describe your business/products. For a more effective page, use it to start a conversation with your reader and emphasize to potential clients that you have what they are looking for. Because this is often the most visited page on your site, it is wise to grab the reader’s attention from the get-go. Let your personality shine! This will assure your visitors that they are in the right place, and they are more likely to continue browsing your site.

    There are 5 steps to creating a superior About page:

    1. Engage with readers by introducing your personality and humor on the site. Don’t be afraid to be different.
    2. Get into the readers’ heads. Make them think you’re reading their mind by showing them you have exactly what they are looking for.
    3. Brag, but humbly. Include some testimonials so others are singing your praises.
    4. Near the end, insert a bit of your biography. Make sure you express why you do what you do, and why you love it.
    5. Call to action! Invite your readers to sign up for your email list, call, or contact you. Most of the time, they will!

    Image Sources:

    Thanks to Mariah Summers for the “You Are Perfect” gif.

  • The Only Thing Scarier Than Bad SEO is Search Influence Halloween

    Search Influence recently moved to a much larger building with more space for our growing staff. The only catch is in this much larger building our office is located on the 13th floor. Working (celebrating) our first Halloween on the 13th floor was not scary as you may think.

    Our office is a mixture of fun people, eccentric styles, and unique cultures. The one aspect we all have in common is enjoying what we do and where we work. Even though we experience fun in the office on a daily basis, holidays like Halloween bring out the festive spirit from within us.

    Nearly one fourth of the office staff came dressed up as various characters, animals, and other Halloween favorites.

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    The outfits ranged from imitations of other co workers,

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    to a favorite TV character (Sue from SNL),

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    to classic storybook characters (Hansel and The Mad Steampunk Hatter).

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    No Halloween would be complete without the treats! Many Influencers brought their favorite treat to share with the entire office.

    The treats ranged from traditional candies,

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    to sugary delights

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    classic yet healthy options (Ants on a Log),

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    and savory snacks.

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    To top it all off we even had some rad decorations.

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    Our first Halloween on the 13th floor was a success and enjoyed by all! We are lucky to work for a company that encourages us to be uniquely ourselves.

  • Search Influence Welcomes 4 New Guys & Ghouls To Our Legion of The Undead

    Search Influence Welcomes 4 New Guys & Ghouls To Our Legion of The Undead

    Search Influence is growing, growing, growing! Since we moved to the CBD, we have rapidly expanded. For us, though, it’s not all about the numbers. We’re just excited to welcome incredible people to our team. Get to know our newest influencers:

    Aubrey-AhmedAubrey Ahmed – Junior Internet Marketing Associate

    Born and raised in New Orleans, Aubrey completed her undergrad at Loyola University, where she majored in English and French. While working toward her master’s in education, she spent a year teaching in France before returning to her hometown for a change of pace. She is passionate about books, art, traveling, and writing. She is looking forward to beginning this new chapter at Search Influence!

    Drew-RoweDrew Rowe – Junior Account Associate

    Drew grew up in in a small beach town in Los Angeles, but went to LSU for college. She graduated in May with a major in communications. Even though she loves California, she decided to move to New Orleans because she loves how friendly the people are here. She also loves the food, of course. Fun fact about Drew: all through high school, her ID said Mr. Drew Rowe because they assumed, based on her name, that she was a guy.

    Jessica-KerseyJessica Kersey – Junior Internet Marketing Associate

    Like most military kids, Jessi spent her formidable years all over the country. She has lived in two countries, five states, and one island. In 2014, she graduated from Cedarville University with a B.A. in journalism. New to New Orleans, she hopes to discover all the amazing secrets the city holds. Jessi is also a hardcore pop culture and canine enthusiast.

    Mathieu-GalyMathieu Galy – Junior Internet Marketing Associate

    Originally from Toulouse, France, Mathieu graduated from the Business School of Paris in 2013 with an M.A in International Marketing and Communication. After graduating, he moved to New Orleans to follow his spouse. Since then, he has been enjoying everything that New Orleans has to offer and he has been giving his time to help Audubon Zoo as a volunteer. Mathieu loves baking French pastries, making his friends happy, and their dietitians a bit less! He is totally fond of his English bulldog, Fluffy.

    Welcome Aubrey, Drew, Jessi, and Mathieu, we look forward to all of the great things you will accomplish with Search Influence.

  • Is Apple Pay Keeping Google Wallet Away? Yelp Gets Posh + More!

    1. Apple Pay Launches as a part of iOS 8.1
    – Mashable

    On Monday, one of iOS 8’s most anticipated features, Apple Pay, went live. iPhone 6 and iPhone 6 Plus users only had to download the iOS 8.1 update and add a credit card to Passbook to start using the feature. In theory, a user only need connect a card, hold their iPhone to a pay terminal, use their personalized Touch ID and be on their way.

    Apple Pay does not link with loyalty cards, nor can it bypass the seemingly never ending prompts you encounter at supermarkets and drugstores. The near field communications (NFC) feature can work with most payment terminals, with most major banks and the list of participating merchants is expected to continue to grow.

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    2. Google was here first with Google Wallet
    – Mashable

    Although Apple Pay has greatly overshadowed it, Google has had a similar system since 2011 called Google Wallet. But if Google really was the hipster of cellular device tap and pay, why is Apple getting all the credit (pun intended)?

    Apparently, it’s the service providers such as AT&T, Verizon, and T-Mobile that have been obstructing the visibility of Google Wallet for the past three years. While Google controls the Android software that carries Google Wallet, the service providers control the hardware and carried minimal phones capable of using the feature. Apple, on the other hand, controls the hardware and software of their devices.

    Google hopes to gain more media and user attention following the launch of Apple Pay because unlike Apple, Google Wallet is compatible with any bank and any credit card.

    3. Drivers for Uber Protest Company Policies
    – Business Insider

    Drivers for the ridesharing service, Uber, are not happy this week. On Tuesday, drivers organized across the country to protest the company’s policies, including those on reduced fares, tipping, the driver rating system, and driver safety.

    Drivers say that because of Uber’s reduced fares, they are losing money and find shorter trips not worth the cost of gas they require. They feel the company’s automatic tipping policy, that requires drivers to deny cash tips from customers that wish to give one, is only adding to their struggles. Drivers also face concerns over their personal safety when dealing with disgruntled or intoxicated passengers.

    Uber has yet to comment on the matter.

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    4. Yelp Adds Hotel & Winery Reservations to Business Pages
    – MarketingLand

    Remember last year when Yelp teamed up with OpenTable to make booking a restaurant reservation as simple as a tap of a button? Instead of food, this time it’s rooms and wine. Early on Monday, the company announced that business pages would now do hotel bookings, via Hipmunk, and winery reservations, via CellarPass. Yelp has also expanded its booking services to a number of other third party delivery and reservation services.

    While Yelp does not charge businesses directly for access to these features, the third party providers do and give Yelp a share.

    5. Maps Connect – An Aspirin for the Maps Corrections Headache
    – Search Engine Land

    On Tuesday, Apple launched Maps Connect, a free service that allows small business owners to manage listings on Apple Maps via their Apple ID. The process requires a one-step verification phone call. After that, the business owner is free to manage their listing or listings seamlessly. Updates or newly created listings show up within a week or sooner.

    The service does require an Apple ID, so those without it will need to download it. It also is intended for small business owners themselves, or authorized representatives, but not third party agencies.

    Currently, Maps Connect is only available stateside, but Apple plans to expand overseas in the future.

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    Image Sources:

    Thanks to Mashable for the Apple Pay photo, Maya Kosoff of Business Insider for the Uber protest photo, and Search Engine Land for Apple Maps Self-Service photo.

  • Five For Friday: Paging Dr. Google, Panda 4.1 Is On The Loose, And More!

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    1. Google Gets a Medical Degree
    -Mashable

    In what may prove to be the coolest Google project all year, reports have surfaced that the search engine plans to implement a feature to their already lauded Helpouts initiative. The new project will attempt to take health-related symptomatic searches and connect users with real doctors online. All costs are being covered by Google during the limited trial period, however it may cost you as the service is refined. The impact this will have on health professionals is exciting, and could transform an entire industry. The opportunities this service poses are truly endless, especially when you consider the degree of Google’s philanthropic endeavors.

    2. The Forgotten Curriculum
    -Moz

    Carla Dawson of MobyDigital discusses the pros and cons of teaching SEO at universities.

    As a recent graduate frustrated with the absence of tech-related courses being taught at my alma mater, I strongly believe in this move to educate the average university student on the subject of SEO. The article poses quite a few points of contention and agreement, here are a few that stuck out:

    1) Pro: Everyone says they know SEO. Without a standard for learning SEO, there can be no true credibility among firms. Teaching these skills at universities will quell [most] questions about a persons knowledge base.

    2) Pro: Today’s student is tomorrow’s potential client. Students who learn SEO in a formal setting will be able to sell [and be sold] SEO services more effectively.

    3) Con: Google algorithmic changes are frequent, and transform the industry.  The single most significant obstacle to teaching a standard course on SEO is the fluid nature of the industry.

    3. Panda Does Not Approve of Average Content
    -Business 2 Community

    The most recent tweak to the Panda Algorithm is in full swing. Nothing about this update is drastically different from what we have seen before, but Google is making it clear that authentic, well-vetted content from small and medium sized businesses remains a staunch priority.

    This checklist, provided by Google, is a great resource for those writing content for their business:

    • Would you trust the information presented in this article?
    • Is this article written by an expert or enthusiast who knows the topic well?
    • Does this article have spelling, stylistic, or factual errors?
    • Does the page provide substantial value when compared to other pages in search results?
    • Was the article edited well, or does it appear sloppy or hastily produced?

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    4. The Semantic Future of Link Building
    -Moz

    In his most recent submission to the MOZ Blog, Paddy Moogan discusses the impact on link authority, as Google continues to prioritize semantic search over exact-match keywords. As Google continues to understand search intent more and more, the rules surrounding link building will change. Paddy argues that the quantity of links, the anchor text of the links, and deep linking will matter less and less in the coming years.

    5. What Is Your Take on B2B Marketing Strategy?
    -Search Engine Land

    The recent banishment of the Google Authorship markup inspired annoyance in people like Derek Edmond, of KO Marketing. The impact on B2B Marketing from this discontinuation is very real to a certain niche, but as the wild world of SEO ebbs and flows, Derek reminds us of four tactics employed by B2B marketers that have had success in the past. Will marketers continue to build on these tactics, or abort them entirely?

    1) Purchasers prioritizing “thought leaders” in their industry. This tactic was primarily employed by the use of Google Authorship and Derek believes some kind of platform will fill this void in the future.

    2) Infographics are well respected, and oft-cited, however the market for infographics is so saturated that it is becoming increasingly difficult to create effective infographics.

    3) Derek argues that guest-blog posting is tricky game. The useful expertise provided by credible commenters can boost your authority as a business. On the contrary, Google considers guest blogging to be spammy, and it is easy to have unreliable sources hurt your authority.

    4) Derek warns against the dangers of spammy content, and questions the SEO usefulness of using Twitter to market your business. Matt Cutts of Google has stated that the search engine does not consider social signals when it comes to rankings. However, Derek argues that using Twitter as a tool to build relationships proves to be invaluable.

    Thank you to Panda Cheese for the great angry panda commercial!

  • Five For Friday: Amazon Gets Physical, Tinder Cleans Up, & G+ Asks, Am I Pretty?

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    1. Google Testing New Local Interface In Web Search Results – Search Engine Roundtable

    Google is testing a new interface for showing the local web search results. Back in August, we saw that Google was showing the local carousel within the results, but this new interface is simply a list of the results and isn’t going to preview a map within the carousel.

    2. Tinder Spammers Move to SMS After Improvements To Dating App’s Security – Tech Crunch

    For awhile now, the dating app Tinder has been overwhelmed with spam bots, or accounts created to flirt with Tinder users and then direct them to adult sites. However, this summer, Tinder was called out by Symantec and therefore had to address the issue with an update. At first it appeared the update addressed the issue, but a new report is showing that the spammers have just moved to using SMS texts.

    3. Report: Amazon To Open New York Retail Store – Marketing Land

    Recept news reports say that Amazon is planning to open a Manhattan store just in time for holiday traffic. According to WSJ, the new store, opening at 7 West 34th Street, is to operate as a mini-warehouse of sorts, allowing returns and pickups. Others had reporting that this might be a place for Amazon to showcase it’s upcoming products such as new e-readers, the Fire Phone, or Fire TV. Either way, this could be a game changer for this e-commerce provider.

    4. Google Adds The Ability To Post Polls On Google+ – Marking Land

    As of October 9th, Google+ is giving users the ability create and share polls. This was a tool Facebook was offering back, but then pulled back in 2012 finding it redundant. This new feature in Google+ will on the web and Android versions within the next few days, and then eventually iOS.

    5. Google Makes Conversational Search Even More Intelligent – Search Engine Journal

    OpenTableLogoImageOn October 9th, Google announced an update to their conversation search functionality which should make it easier for planning. Overall the new features include, location-based searches, making reservations, and finding directions. These new features are now available on the Android and iOS app. What does this mean for businesses? It’s more even important to optimize your site for local search as well as to verify your Google+ local listing. If you own a restaurant, then you should ensure you are listed on OpenTable so you don’t miss out on potential customers!

  • Here Comes Fun: The ONLY Time A High Bounce Rate Is A Good Thing

    Any employee at Search Influence will tell you we take our company team-building events very seriously. I have experienced two of these events since I started at Search Influence less than a year ago, and each one has brought the employees of our company closer together. This event was no exception. After all, who wouldn’t bond over inflatable jousting?

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    It is 3:00 pm on a beautiful Friday afternoon, and everyone begins arriving at New Orleans City Park. With some help from our friends at Space Walk, we created an inflatable fun-zone, complete with an inflatable obstacle course, water slide (sans the water – let’s keep City Park clean!), and the overall favorite – jousting.  In between some friendly inflatable competition, everyone enjoyed the carnival-style concessions we had set up, complete with hot dogs, cotton candy, popcorn, and a variety of cold refreshments.

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    While enjoying the entertainment and food, we were thrilled to recognize the three expecting mothers and one expecting father on our team! Maggie Emerson, Erica Rench, Tracy Stoller, and Justin Scott all received Search Influence onesies for their mini Google expert’s arrival. We can’t wait to meet them!

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    Overall, it was another successful team-building event for Search Influence. Everyone had a great time, and the newer members of our quickly growing team got to see what this group is all about. I can’t wait to see what our next quarter team building committee comes up with next!

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  • SI: Taking Care of Business and Working [Out] Overtime

    Rates of obesity are plateauing, healthy eating is up, and work fitness programs are on the rise. Fitness isn’t a fad or a trend, it’s a lifestyle change that a large part of the country is starting to value. But is your regular exercise regimen enough if you spend eight or more hours sitting per day? According to Time Magazine’s review of 43 studies on sitting, a sedentary lifestyle can increase your likelihood of getting cancer, along with a slue of other health problems.

    With this in mind, some influencers have taken advantage of our company’s team spirit and new downtown location’s extra office space to incorporated some office fitness into their daily routines. Here are a few ways you can incorporate a little more movement and little less sitting into your daily work flow.

    Trek to Work:

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    Your trek to and from work can be a great time to squeeze in some cardio. Biking or walking to work can help energize you in the morning and give you a boost of endorphins after a long day at work. Exercise before work can also help your memory and recollection, according to the New York Times.

    “Biking every morning is a really great way to start and end the day! It wakes me up and keeps me energized throughout the day, while also saving parking money! It’s a quick and easy way to get some exercise in a busy 9-5 schedule.” – Sabrina Mohsenin

    “Moving downtown made it worth the ride for me. From my house, after dropping my 12 year-old, it’s a little less than 5 miles. On my ambitious days I’ll extend it and go out and around city park which is 15 miles or more. Everybody was excited when we moved that we had a gym in the building. I’ve never used the gym, but I use the locker room shower plenty!” – Will Scott.

    Live too far from your office to walk or ride your bike? Parking at the edge of the parking lot or choosing a parking garage a few blocks from work can help add valuable steps to your pedometer and get your heart pumping.

    Climb the Stairs:

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    Incorporating some cardio into your day can help you shake off pent up energy and increase concentration. Try ditching the elevator and taking the stairs.

    Not willing to climb the stairs with your purse, lunch box and computer in hand during your morning and evening commute? Try Chris Dopper’s ‘Crush the Stairs and Kill Some Calories’ challenge.

    “After reading the article ‘The War on Sitting’ on Time.com, I realized we are sitting WAY too much. Every place you go, there is an invitation to sit down; in the car, on the subway, at work, at home. Therefore I set up ‘Crush the Stairs and Kill Some Calories’ and invited the whole company to join me in walking up the stairs three times a week. We are located on the thirteenth floor, so we walk up 13 flights of stairs and each week we add one floor. Around 10% of my colleagues accepted this ‘challenge’. Out of breath, but satisfied, we give each other an awkward high five on top of the stairs. According to Business Insider, your brain shows more activity after exercise, so working on the physical also does wonders for the mental. What’s not to like!?” – Chris Dopper

    Build a Standing Desk:

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    Standing is one of the more obvious solutions to sitting too much at work. While that may seem unrealistic or like an expensive investment in office furniture, there are simple ways to build a standing desk with items you can find around the office. Make sure your monitors are high enough so that you don’t need to crane your head down. Also, make sure your keyboard is high enough to keep your arms at a 90 degree angle.

    “Standing instead of sitting for 3 hours a day at your desk for a year is the equivalent (in calories burned) to running 10 marathons! My posture has been better and I’m using my abs and back more. My core area has been sore, because I’m using it so much more now and was probably not using it at all before.” – Cory Badeaux

    Sit on an Exercise Ball:

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    Using an exercise ball as a chair in increments throughout the work day can help with core stabilization and posture.

    “Since I’ve started using my exercise ball at work, I’ve noticed a big improvement in my posture. I’m standing straighter and have noticed that I have a lot less tension in my shoulders and back!” – Erika Karas

    As general rule of thumb, people under 5’3” should use a ball that is 55 cm in diameter. If you are between 5’3” and 6’ try a 65 cm ball. If you’re taller than 6’, you should use a ball that is 75 cm. You can also measure the height of your chair and go from there. Try to maintain a 90 degree angle at your elbow with your arms slightly extended towards your keypad. For more info on how to use the exercise ball, check out this article.

    Not ready to commit to a full exercise ball? Some influencers have started using the discball to help their balance and posture while sitting in an office chair. The discball provides many of the same benefits of the full exercise ball without the bulk.

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    “Sitting on the discball has really helped me maintain my posture throughout the day.” – Andrea Hernandez

    Participate in Group Exercise:

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    Utilizing your support system at work is a great way to keep yourself accountable for your fitness goals. Participating in scheduled and structured exercise with your colleagues after work can keep you motivated to attend and to push yourself. Taking part in running clubs, yoga classes or other exercise groups that meet at the end of the work day is a fun way to be both social and active.

    Influencers have been attending Happy’s Running Club on Wednesday after work for a leisurely jog through downtown New Orleans and 2-for-1 beers to hydrate after.

    “Anyone who runs knows the running community is one of the most welcoming and supportive groups. A few years back we started the SI Running Club to help everyone train for some of the big races around NOLA. At the time, our office was Uptown and the team ran from Oak to Audubon and back to finish at Carrollton Station for a beer. Even though many of the members in the running club were more walkers than runners, I noticed something on that first run. I saw so many of our runners (daily runners, race runners, half and full runners) running with the slower ones to help encourage them and push them to the finish. For those five miles we weren’t Account Managers, or Developers, or Production members but a true team. This is still by far my favorite team building exercise yet! Even with the move downtown, the running group still goes on, but now we meet at Happy’s Running Club on Wednesdays. I’m still working on getting the team to run from the new office to the old office for old times sake!” – Gabrielle

    Play Team Sports:

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    Team sports are another fun way to get some exercise while building camaraderie with your colleagues. This summer Search Influence participated in the New Orleans Dodge Association’s League. The team worked together by combining their strengths and strategy to win the championship.

    “As much as the culture in New Orleans dictates great happy hours with your co-workers, breaking a sweat playing a team sport can be even more beneficial for your relationships and certainly better for your health. Dodgeball has been exactly that for the team at SI. It’s a great change of pace and good opportunity to see your coworkers in a new light.” – Scott Holstein

  • Putting The 8 In Teammate: Search Influence Welcomes 8 New Influencers

    Putting The 8 In Teammate: Search Influence Welcomes 8 New Influencers

    Search Influence is happy to introduce its eight newest members. Every month, our team continues to grow!

    Andrea-Siegel-ImageAndrea Siegel – Junior Account Associate

    Originally from Miami, FL, Andrea moved to New Orleans to attend Tulane University. She majored in marketing and loved every second of her Tulane Experience. Andrea decided to stay because she loves the food, music, and culture that New Orleans has to offer. She has danced her whole life. So, if there is a dance floor, you will 100% catch her busting a move (and even sometimes when there isn’t one).

    Courtney-Cummings-ImageCourtney Cummins – Junior Quality Assurance Specialist

    Courtney grew up in Oxford, North Carolina and graduated from the University of North Carolina Wilmington in 2011 with a B.A. in Communication Studies. After graduating, she worked as an estimator for a precast construction company. Courtney worked in construction for two years before deciding to embark on a new adventure in New Orleans. In her free time, she enjoys playing in different sports leagues, going out with friends, and checking out live music. Courtney is excited to call New Orleans her new home and to be joining the Search Influence team!

    Kaitlyn-Levy-ImageKaitlyn Levy – Junior Internet Marketing Associate

    Kaitlyn Levy currently attends Loyola University of New Orleans pursuing a bachelor of arts in graphic design. Before working at Search Influence, she worked at the Mayan Import Company, a cigar shop, and We Are Constance, an indie print shop. Kaitlyn can speak French fluently and, on a good day, can stumble through German. She is known for her giant, toothy smile and good humor, which she looks forward to sharing with all of Search Influence.

    Lucy-Stratton-ImageLucy Stratton – Internet Marketing Associate

    Originally from northern Virginia, Lucy moved to New Orleans to pursue her bachelor’s degree at Tulane University. She graduated a full academic year early with a double major in English and Political Science. Lucy’s writing has appeared in OffBeat Magazine, Art + Design, Generation Progress, GovLoop, The Tulane Review, and the Tulane Hullabaloo. From NOVA to NOLA, Lucy has spent countless hours in hot pursuit of new mac n’ cheese recipes to try and new happy hours to attend. She is excited to continue her cheese-fueled journey with the support of Search Influence.

    Ryan-Schulze-ImageRyan Schulze – Junior Account Associate

    Ryan, originally from Atlanta, graduated from the University of Georgia in May 2013. Two days after graduation, he got married. Two months later, he moved down to New Orleans to serve as the Administrative Director for a church plant in the Lower 9th Ward called Rebuild. Ryan has a 120-pound English Mastiff puppy named Marvin who recently had his 1-year birthday. In addition to playing in the backyard with Marvin, Ryan enjoys playing any sport, listening to any music, and taking walks on the levee in the Holy Cross neighborhood of New Orleans where he and his wife live.

    SarahJane-Lowery-ImageSarah Jane Lowery – Junior Internet Marketing Associate

    Born and raised in Jackson, MS, Sarah Jane went to college at the University of Mississippi before returning to Jackson for a couple of years. After realizing Jackson was just too far north for her taste, she decided to move to New Orleans. As a new transplant, she is still looking for the best french fries in the city. She also likes the color blue.

    Sarah-Tan-ImageSarah Tan – Internet Marketing Associate

    Originally from New York, Sarah completed her undergrad at Johns Hopkins University in Baltimore, where she majored in English. She then got a master’s in journalism, moved to New Orleans in 2012, and subsequently fell in love with the city. Prior to joining Search Influence, she was an education reporter, but is excited to transition to a slightly different field of communication at SI. She enjoys all things pizza and cat related.

    Steven-deBrueys-ImageSteven de Brueys – Account Associate

    Born in Kenner, LA (America’s City), Steven spent all of his childhood in New Orleans. Steven graduated from Louisiana State University with a major in sports administration and business. Before working for Search Influence, Steven worked in New York City co-running an independent film production company while doing script analysis with Warner Bros., Circle of Confusion, and other independent film companies around the U.S. and Europe. During his free time, Steven likes to travel, go on camping trips, and attend music festivals.

    Join us in welcoming Andrea, Courtney, Kaitlyn, Lucy, Ryan, Sarah Jane, Sarah, and Steven. We are ecstatic to have them on the team and to see them progress as Influencers!

  • 5 For Friday: Winning at Local Search, Snippets in Search, & Investing in Content

    1. Google Structured Snippets Officially in Search Results
    – Search Engine Land

    Schema markup and other forms of structured data are being used by webmasters to display Google structured snippets, but this isn’t the only way more data is pulled into the search results. Google has been testing out new forms of this “structured data.” Data for a particular search result is now being pulled from “Knowledge Graph and other data sources.” Google is pulling more and more information from sites to show in search results in order to “provide the most relevant information to the user.”

    2. Be Careful of Switching to HTTPS to Improve Google Rankings: The Buffer Story [UPDATE]
    – Search Engine Land

    In early August, Google announced they would be putting more trust in secure sites as a ranking factor. One particular case in which a site adopted this practice early actually saw a major drop in traffic immediately following. This was an issue on Google’s part during the roll out of this new algorithmic adjustment. It has since been corrected, but the moral of the story is: Be cautious before making such a big website change.

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    3. How to Win at Local SEO with Reviews, Citations, and Local Events
    – Search Engine Journal

    Recent Google algorithm updates have local businesses panicking trying to react to these new updates. While it is not time to panic, it is time to make sure you have all your local SEO basis covered. Make sure you are still completing all of the long lasting local search practices – consistent local listings, social media presence, and on-page optimizations. Make sure to take things to the next level by optimizing your local listing and reaching out to customers for reviews. This article takes local search even further by explaining how to leverage your local events online!

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    4. How to Use Keyword Research to Find New Landing Page Testing Ideas
    – Search Engine Watch

    Deciding on which elements of a landing page to test can be difficult and the options are endless. This article describes a shortcut for coming up with winning test ideas, which is competitive keyword research. Many available tools online allow you to view the landing page for given keywords your competitors are using. By viewing different competitors and their landing pages, you can get many different A/B testing ideas to improve your paid search campaign.

    5. Don’t Forget to Invest in Content (Not Just “Content Marketing”)
    – Search Engine Watch

    Businesses are jumping on board with the idea of content marketing, but many are solely investing in content creation. They know they need to be using content in their marketing strategy but they are getting their intern to work on it. Business owners need to be focused on the actual content creation process and what is being published because anyone can write but it may not be representing your brand in the best way. This article focuses on 4 main reasons business owners need to invest in content, not just “content marketing.”

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