Category: News

  • Search Influence Adds Five New Hires to Their Krewe

    No matter the time of year, Search Influence is dedicated to expanding our clients’ online presence and growing their businesses. Even though New Orleans just got done with its most hectic time of year, Mardi Gras, we’ve been focused on producing results for our clients. We also understand that we need a comprehensive team of digital marketing experts to create our best work. In the past few months, we’ve expanded our team to include five new Influencers! Meet the new additions to our “Krewe.”

    Search Influence Account Manager Lauren GriffinSearch Influence Sales Assistant Demi LeBlancSearch Influence Sales Executive Michael Shargois

    Search Infuence Digital Advertising Coordinator Brandt "RC" ArceneauxSearch Influence Digital Advertising Coordinator Marissa Wehrer

    Lauren Griffin

    Lauren Griffin has been hired as an Account Manager.

    From a small town called Abbeville, Lauren grew up visiting New Orleans regularly. She was always drawn to the city due to its culture, history, and laissez-faire attitude. During her time at Louisiana State University, she discovered her passion for marketing. Lauren feels truly lucky to be doing what she loves in a city she loves.

    Demi LeBlanc

    Demi LeBlanc has been hired as a Sales Assistant.

    You can usually find Demi watching some movie with Barbra Streisand and attempting to be a world-renowned (yet terrible) watercolor artist. She loves finding creative solutions to everyday problems and using her creativity to design and customize whatever is in front of her. She’s always looking for ways to make things better.

    Michael Shargois

    Michael Shargois has been hired as a Sales Executive.

    Michael was born and raised in New Orleans, and he’s never leaving! He is a graduate of Lusher Charter School and Louisiana State University. Outside of business hours, you can find him supporting his favorite sports teams—the Saints, Tigers & Pelicans. Michael also enjoys listening to music and spending time with his girlfriend. Michael is an animal lover but doesn’t have any pets. If anyone needs a dog walker, let him know!

    Brandt “RC” Arceneaux

    Brandt “RC” Arceneaux has been hired as a Digital Advertising Coordinator.

    Brandt grew up in St. Charles Parish, just upriver from New Orleans. After high school, he enlisted in the military and spent the next six years traveling and working around the world, including Germany, Turkey, Iraq, and Florida. He learned German and developed his childhood French while working overseas. He returned to the city after Hurricane Katrina and worked as a police officer while earning his English degree. After working in the U.S. intelligence community for six years, Brandt returned home again to complete his master’s degree and started a consulting and translating business. Brandt lives with his wife and their cat, Professor Shorthair. He spends his time cooking, practicing music, and jogging at Audubon Park.

    Marissa Wehrer

    Marissa Wehrer has been hired as a Digital Advertising Coordinator.

    Marissa graduated from LSU with degrees in Marketing and Entrepreneurship. She fell in love with digital marketing after selling jewelry online during college. After college, Marissa lived in Spain, earning her International Master of Business Administration and working for a startup. After returning home, she combined her passion for fashion with digital marketing and started a blog. With her blog ItsRiss.com, she has the opportunity to express her creative side and incorporate her digital marketing skills. Now she gets to live out her passion all day, every day!

    Welcome to the team, Lauren, Demi, Michael, RC, and Marissa!

    If you’ve been hoping to expand your business’ digital marketing campaign, look to Search Influence. Our experts, whether tenured or new to our team, can help boost your company’s online presence while tracking leads and analyzing trends. We’re committed to helping you reach your marketing goals. Start a conversation with one of our strategists today.
    Interested in joining our team? Check out our open positions!

  • Best Apps for Mardi Gras in New Orleans

    Mardi Gras in New Orleans is one of the most exciting times of the year! But with all of that excitement comes a bit of preparation. Make sure you’ve got these top apps downloaded on your phone so that you optimize your Mardi Gras experience.

    Listen to our radio interview covering some of these tips on WWNO New Orleans Public Radio.

    WDSU Parade Tracker car riding in Mardi Gras Parade in New Orleans, LA

    Parade Tracking Apps

    WDSU Parade Tracker | WWL Eye on Carnival Mardi Gras Parade Tracker

    Parade tracking apps are ESSENTIAL for Mardi Gras in New Orleans! These local apps provide real-time tracking of the parades so you’ll know exactly where they are on the route.  So how does it work? There’s a GPS tracker located in a vehicle at the front of the parade, so you’re able to see exactly where the beginning of the parade is at any given time.  

    It’s especially helpful for finding out if there are any delays along the route. Also, if you’re out parading and don’t want to miss anything, you’ll want to know how much time you have between parades to use the restroom or grab some food. Other nifty features include:

    • Parade schedules: See how many parades roll each day and what time they start.
    • Parade route maps: Find your spot and see where you are on the route.
    • Parade float count: See how many floats are in each parade. This is an indicator of how long it’ll last.
    • Weather info: Plan out what you need to wear. Weather during Mardi Gras tends to be pretty volatile—it can go from hot during the day to freezing at night, to raining, so you gotta make sure you’ve got the right attire!
    • Notifications: Real-time notifications for weather, parade starts, and delays.

    WDSU iOS | Android  WWL iOS | Android

    Transportation Apps

    Uber | Lyft

    These are the most popular for helping you get to and from the parade route without the dreaded headache of parking. It’s especially good for ride-sharing with friends or others who are going to the parade. It makes it easy because you don’t have to worry about spending extra time driving out to the parade and searching for a place to park, or even paying to park; and if you’re planning on drinking, you definitely shouldn’t be driving!

    Uber  iOS | Android  Lyft iOS | Android

    Blue Bikes

    If you’re a local, biking is one of the easiest, and sometimes even the fastest way to get around the city during Mardi Gras. Even if you already have your own bike, Blue Bikes are especially helpful for when you’ve got friends or family visiting from out of town that don’t have their own bike.

    Getting set up for this bike-sharing program is quick and easy. Simply download the mobile app and register for an account through the app. There’s a $5 sign up fee and pricing is either pay-as-you-go (10 cents/minute), or pay a monthly fee ($15/month). Through the app, you can find Blue Bikes and Blue Bike stations across the city, reserve bikes, and even see your trip history and miles ridden.  Using the bikes are even easier! When you’re ready to ride, you’ll enter your six digit account number and four-digit PIN into the keypad on the back of the bike to unlock it. Then ride it to wherever you need to go and return it to the nearest Blue Bike station, or you can lock it at a public bike rack for an additional fee.

    Transit Tracker – New Orleans RTA

    One good way to get downtown during Mardi Gras is public transportation. The French Quarter is typically closed off to drivers from Friday evening until midnight Tuesday, so driving there is impossible. Even if you try, you likely won’t be able to find a place to park.

    With Transit Tracker, you put in your starting location and destination and it will show you which streetcar or bus to take and where you will need to walk. There’s also real-time GPS data on the streetcar/bus locations. It does rely on the RTA keeping the trackers in working conditions, so this could be hit-or-miss.

    iOS only

    Waze

    If you decide to drive out to the parade route, we highly recommend using Waze to help you navigate. This GPS app is typically the most reliable for getting driving directions because it uses user-submitted road and traffic data, such as accident reports, police traps, closed roads, and other hazards along the way. It’s especially helpful during Mardi Gras in order to know which routes to avoid due to traffic (within or coming into the city) or to indicate which roads are closed because of the parade routes.

    iOS | Android

    Mardi Gras parade float in New Orleans, LA

    Location Apps

    Google Maps

    Google Maps is one of the most used and trusted location apps. It comes in handy during Mardi Gras for travelers and locals alike! Cell service can be pretty spotty when you’ve got a concentrated crowd of people, so if you’re trying to get in touch with someone to meet up, you can easily share your location by dropping a pin. Also, if you decide to drive out to the parade route and park, there’s a good chance you’ll need help remembering where you parked. Simply drop a pin and save it.

    Depending on where you are, restaurants may have different hours during Carnival, so if you’re hungry and need a quick bite, it’s great for finding what restaurants are open in the area around you.

    iOS | Android

    Find My Friends

    It’s essential to stay in touch with your fellow parade buddies during Mardi Gras. This app allows you to easily locate friends and family using your iPhone. Just install the app and share your location with your friends by choosing from your contacts. When you share your location, your friends can start following your location immediately and easily share their locations back to you so that you’re both in the loop. It’s easy to get lost in a crowd during the festivities, so if you’ve got a large group of people that want to stay together or find one another, this app is key.  

    iOS | Android

    Food Delivery

    Instacart

    Make sure you’re stocked up on snacks and drinks for the parades! If you live near or on the parade route and you’re having people over, you definitely want to make sure you’ve got food for yourself and all those visitors. Shopping at grocery stores during Carnival time can get a little crazy, so you can save yourself the headache of fighting the crowds and use an online grocery shopping and delivery service.

    iOS | Android

    Uber Eats | Grubhub | Waitr

    If you forgot to pack food and want a meal delivered to you while you’re out on the parade route, all of these services can deliver food to you from your favorite restaurant. Additional fees vary. There’s usually a $4.99 flat fee + additional fees depending on the distance from the restaurant. Good news, there is a promo code for first-time users!

    Uber Eats iOS | Android GrubHub iOS | Android  Waitr iOS | Android

    Mardi Gras partiers hanging out on Frenchman Street in New Orleans, LA

    Mardi Gras Attire

    While we always encourage shopping local to find your unique Mardi Gras attire, the convenience of shopping online sometimes can’t be beat.

    Amazon

    Amazon is one of the top online shops for buying any and all of your Mardi Gras attire: wigs, makeup, costumes, glitter, fanny packs, YOU NAME IT! The best part? Quick two-day shipping with Amazon Prime for those of you who waited until the last minute.

    iOS | Android

    eBay

    It’s not just used items! It’s essentially a ton of virtual stores and sellers, and not everything is an auction. Many sellers offer the “Buy It Now” option, so you can easily filter that way if you’re in a time crunch to get your items. eBay is a great place for finding unique attire and pieces to build your costume.

    iOS | Android

    Etsy

    If you’re not the craftiest person, but you want something unique that you can’t just buy off the rack, this is the place to look. It’s a mecca for finding awesome, vintage, and handmade items like headpieces. There are also numerous thrift stores that have their shop online, so you can find some really unique and funky pieces for your costume. Not to mention, tons of vintage sequin tops! If you’re into personalized cups, koozies, t-shirts, etc., they’ve got tons of sellers that make these.

    iOS | Android

    Most importantly, don’t forget to bring a portable charger with you so that your battery doesn’t run out after using all these helpful apps during Mardi Gras. Our team at Search Influence is in full preparation mode for Mardi Gras! Learn more about our digital marketing experience throughout the Greater New Orleans area and around the country. Even if you’re not celebrating in the Big Easy this year, don’t let Mardi Gras be just any other Tuesday.

    Images:

    Blue Bikes

    Parade Float

    Frenchman

  • SEO News: Data Aggregator Factual Now a “Submission Only” Source for TDCs

    SEO professionals who deal with clients’ backlink profiles and citation distribution on a daily basis are likely familiar with Factual, one of the largest data aggregators in the local search space. Factual does not accept listing submissions or edits from individual users; rather, they utilize trusted data contributors (more on that later) to help collect, validate, and then disseminate what they describe as “the ongoing accuracy of core business attributes.” In basic terms, you want to have your business listed on Factual as a platform because it helps push that data to other data collecting websites, expanding your digital reach across the internet.

    What Does Factual Moving to Submission Only Mean?

    Factual going to submission only means that third-party trusted data contributors (TDCs) can no longer guarantee that these data submissions will be accepted on Factual’s end. In TDCs like Yext or Moz, users can submit their business data, and the TDCs will push that information all at once to data aggregators, of which Factual is just one. Some other examples of data aggregators would include Acxiom, Neustar/Localeze, and Infogroup. TDCs help SEO professionals by guaranteeing that accurate listings will populate on these very important aggregators. 

    Yext logo


    This helps SEO professionals save a lot of time because it allows them to manage a client’s core data, have the data sent to these aggregators, which then send the data to more sources. Additionally, these tools help measure the accuracy of the listings, telling you if there is a discrepancy in name, address, phone number, or other attributed data. There is tremendous value in having accurate data for these reasons:

    • The data gets pushed from these four aggregators to numerous other internet sources.
    • Having consistent data for your name, address, phone number, and website adds authority to your business, in terms of SEO.

    Why Does Factual Going Submission Only Matter?

    Data aggregators that are willing to accept data from third-party tools as well as measure their accuracy help SEO and/or link builders tremendously in terms of time saved. For those at an agency or juggling numerous clients, monitoring these listings individually and having them edited is a gigantic time suck and oftentimes can be less than effective.

    By eliminating Factual from the equation, there is one less data aggregator that you can manage en masse via third-party tools. Factual will remain an important directory and aggregator, but you have to manage the data in a different way; more than likely, manual review on the physical listings will the best way to ensure accuracy. If there are inaccuracies, the best course of action would be to follow the guidance on how to make edits on their FAQ page.

    Why Did Factual Go to Submission Only for TDCs?

    This is a bit unclear, but Factual made this decision across all platforms. They did not cherry pick the sources that they would allow to guarantee submission or measure accuracy, but rather decided to limit the functionality available to the TDCs. 

    Factual’s next steps might be indicative of a larger trend industry-wide, or it might be just an internal decision based on factors we are not aware of. Regardless, this is worthy of monitoring going forward, because if more TDCs follow suit, local listing and data distribution management might be a bit more challenging in the near term.

    Even though the SEO industry is always changing, the marketing experts here at Search Influence are always keeping up with industry trends to optimize our clients’ SEO campaigns. If you think your business could use help with listing management or other SEO strategies, contact us today to start a conversation.

    Images

    Whitespark

    Yext

  • Five New Influencers in Six Months: Meet the New Additions to Our Team!

    Five New Influencers in Six Months: Meet the New Additions to Our Team!

    Search Influence is dedicated to producing results that matter for our clients. We believe you shouldn’t have to juggle your time between multiple agencies. That’s why our team includes experts across all facets of digital marketing—from sales and account management to quality assurance and content creation. Over the last six months, our team has expanded with the addition of five new Influencers! Meet the new faces that will help grow your business online and beyond.  

      

     

    Shawn Kelly – Sales Manager

    Shawn joins the Search Influence team as a Sales Manager. After a 10-year stint in Mandeville and 5 years in Atlanta, he is happy to be back to his native Metairie. A University of New Orleans alumnus, he graduated with a bachelor’s degree in Business Management. Outside of sales, Shawn enjoys spending time with his 3 children, ages ranging from 18 to 9, and supporting them at their various extracurricular activities. If he does have spare time, you will see him playing in recreational leagues, as well as catching up on movies & TV shows that make him laugh.

    Colin Crumbley – Junior Quality Assurance/Digital Marketing Associate

    Colin Crumbley has been hired as a Digital Marketing Associate. Born & raised in New Orleans, Colin didn’t venture far for college. He graduated from the University of New Orleans with a bachelor’s degree in Planning & Urban Studies.  He loves to travel the world and experience new cultures but also loves (almost) everything about his beloved hometown of New Orleans. In his spare time, you can catch him going to concerts, festivals, and trying new restaurants.

    Paige Pevlor – Account Manager

    Paige Pevlor has been hired as an Account Manager. Paige is a graduate of Southeastern Louisiana University with a Bachelor of Arts (B.A.) focused in Business Management. Before Search Influence, Paige worked as an Account Manager at NOLA Media Group. She is a New Orleans native, growing up in Metairie most of her life. In her spare time, she enjoys traveling with her fiance and spending time with her dog, Georgette.

    Katelyn Mulkey – Account Coordinator

    Katelyn joins the team as an Account Coordinator. A New Orleans native, she graduated from the University of New Orleans where she received her bachelor’s in Marketing. While there, she took a lot of Sociology classes which she loved. She is a music lover and constantly searching for records for her collection. In addition to music, she is a huge dog fan and has three of her own.

    Sarah Spencer – Junior Digital Copyeditor

    Sarah has been hired as a Copyeditor. Originally from Roanoke, VA, she moved to New Orleans to attend Tulane University, where she received a Bachelor of Science in Biological Anthropology. After earning her multi-syllabic degree, Sarah worked as a Captain at Arnaud’s Restaurant, which gave her more insight into New Orleans’ unique food and beverage culture. She also worked for a small local wedding planning magazine as a digital marketing coordinator, expanding her writing, editing, and communications skills. In addition to enjoying life in New Orleans, Sarah likes to read, spoil her dog, and watch/fall asleep to nature documentaries (so she knows a tiny bit more about dinosaurs than the average six-year-old).

    Don’t trust your digital marketing campaign to a machine. Work with a team of experts committed to the results that impact your bottom line. From social media management and local SEO to online advertising and lead tracking, we got you covered. Our growing team of Influencers is ready to help you reach your marketing goals. Get in touch today to request your free marketing analysis.

  • Pubcon Florida 2018: Chatbots Are Cool, But We Gotta Keep Marketing Human

    Pubcon Florida 2018: Chatbots Are Cool, But We Gotta Keep Marketing Human

    I am sorry to say that until last week, the only Pubcon events I’d attended were in Las Vegas, and of course, when after Katrina the show came to New Orleans in 2013 (wow, seems like only yesterday).

    So, last week I went to Ft. Lauderdale for Pubcon Florida. It was a really enjoyable show.

    To give a little context, Pubcon Las Vegas is like the CES, SEMA, or ComicCon. There is way too much going on to feel like you’re seeing it all. Kind of like Las Vegas itself.

    But this show, the South Florida show, co-produced with the South Florida Internet Marketing Association (SFIMA) is much more manageable.

    I was able to bundle a little fun with this trip, stopping over in Haines City, FL (my hotel was in Lakeland, FL), to take part in Ironman 70.3 Florida.

    Feel free to read my account of it if you’re interested in the exploits of a mediocre, middle-aged athlete.

    We Need to Stop Chasing Google

    Every keynote speaker at Pubcon were people I would gladly watch any time. I was sad to miss the closing keynote with Purna Virji of Microsoft but glad I caught both Wil Reynolds and Lee Odden. I have seen Purna speak many times and as I tweeted at SEMPDX Engage, I could listen to her read the phone book.

    Wil made some really excellent points about how we as marketing companies need to be thinking about our relationship with the search engines and ad platforms, including a great metaphor about the follow of chasing Google when Google is itself chasing the user (searchers, humans, whatever).

    It is really easy for us marketers, especially those like me who grew up in an SEO world, to get enamored of the technology and forget that at the end of the day it’s about humans. Or as they use to say in the Yellow Pages, putting buyers and sellers together.

    I like Wil. He’s a northeasterner who has been doing this for a while. Our cultural references are similar and clearly our penchant for a well-placed profanity.

    Lee Odden was talking about the intersection of PR and Content Marketing. Lee has been preaching the value of content since the early days—perhaps even before The Content Marketing Institute.

    According to Lee, “If you want to be in the media, become the media” – I always enjoy when presenters attribute themselves to quotes in their presentations.

    UPDATED: Lee Odden was nice enough to give me the right image. I included here a screenshot from Twitter so you can see his message as well.

    My interest in these two presentations is a little self-serving. Both were arguing for a more holistic view of both the user (browser, searcher, customer) than that of the typical digital marketer.

    Trust Building for Brands

    My presentation, entitled “Brands Win Online” was a further expression of a theme that we’ve been presenting on for years.

    In essence, brands get traffic because they’re brands. Even when, in a Google search, a brand is lower down the list they’ll get the click because of brand recognition. We see this all the time at a tactical level where we are able to influence search results by doing branding focused advertising.

    The first iteration of this idea, done this way, was in a presentation to the BIA/Kelsey show called: Presence + Authority + Trust = Winning

    Paula has also banged this drum a few times with her presentations on local branding including her MozCon presentation: Fake it till you make it: Brand Building for Local Businesses

    There were, of course, other great sessions. Mat Siltala was his usual brilliant self, and I learned quite a lot from Tony Wright whose presentation I had the pleasure of moderating.

    Here’s a link to Mat’s presentation on SlideShare: Creating Content for Social Media

    Did you know, Tony studied Opera?!

    The Benefits of Going to a Growing Conference

    One of the great things about this smaller conference is that there were no must-miss presentations. I could have spent all day in sessions and felt like I was learning a ton. And, of course, there are a number of takeaways for me to bring home to the team. Including a Barnacle SEO reference by Steve Shackelford of DealerOn.

    Brett, Joe and the team put on a great show and have been doing so for the past 17 years. If you’re interested in a more manageable show than the big Las Vegas extravaganza, do check out Pubcon Florida next year.

    Maybe, this one will get on autopilot and we can hope to see Pubcon back in New Orleans someday!

  • Join Us in Welcoming Our Newest Team Member!

    We’re thrilled to welcome Emily Borne to Search Influence. Emily joins our team as a Junior Editorial Internet Marketing Associate. Meet the newest member of our team!

    Emily Borne, Junior Editorial Internet Marketing Associate - Search Influence

    Emily Borne – Junior Editorial Internet Marketing Associate

    Growing up in the suburbs of New Orleans, Emily often imagined working in the heart of downtown. Her love of words and language led her to major in English Secondary Education at LSU. Before entering the real world, she worked at Walt Disney World and definitely misses the free park admission. She worked briefly as a middle school English teacher, but she is now happy to call Search Influence home! Emily is a lover of musical theatre, so catch her performing in local productions.

    Welcome to the team, Emily!

     

  • Search Influence works to shrink the gender wage gap

    “According to the National Partnership for Women and Families, Louisiana has one of the widest gender pay gaps in America. Women in Louisiana are paid 68 cents for every dollar paid to men, amounting to an annual wage gap of $15,898.”

    Alison Zeringue - Search Influence - WDSU - Shrinking the Gender Pay Gap - February 2018

    A Princeton study that was focused on Denmark finds that the gender pay gap is really more of a “childbearing” pay gap, cited as a “penalty for bearing children.”

    “Because of their traditional role as family caregivers and a lack of flexibility and support from full-time employers, women often feel forced to choose lesser paying positions or to work in lower-paying industries to get the flexibility they need to support their families,” says Alison Zeringue, our Director of Account Management. Alison is part of our 75% female leadership team, and, the mother of a one year old.

    At Search Influence, our compensation strategy, including both our pay and benefits package, is intended to create an equally rewarding and flexible work environment to allow all employees – from entry level positions through senior leadership – to not have to make the choice between being present for their families and maintaining a full-time position. This helps lessen the pay gap as it allows for women to feel more confident in their choice to return to their full-time responsibilities here after maternity leave, knowing that they’ll be supported. We believe this shows in our 74% female company, and, even more so in our leadership team.

    Our local NBC affiliate, WDSU, visited with us last week as well as Anna Mahoney, Ph.D., from Tulane University to dive into this story and learn how it is affecting the workforce, and what our company is doing about it.

    Watch the video here on WDSU’s website: Local company works to shrink the gender wage gap in Louisiana

     

  • Search Influence Welcomes Two New Account Managers

    Search Influence welcomes two new account managers, expanding our team of experts offering personal service and trackable results for our clients.

    Photos of Leslie Williams and Shauntae Joseph - Search Influence

    Leslie Williams – Account Manager

    A New Orleans native, Leslie graduated from Louisiana State University with a Bachelor of Science in Marketing as well as her MBA. Previously, Leslie spent time in sales roles at Nola.com/The Times-Picayune and most recently Cumulus Media. Leslie runs a fashion and lifestyle blog in her free time and is a new mother to 6-month-old Sebastian.

    Shauntae Joseph – Account Manager

    Born and cultivated in New Orleans, Shauntae graduated from LSU with a Bachelor’s Degree in Biological Sciences. After completing her degree, she spent time working in office management and financial analysis. In her spare time (this really doesn’t exist due to her two offspring), Shauntae spreads her light through her personal blog. She is excited to bring her personal and professional glow to the SI Team!

    Welcome to the team, Leslie and Shauntae!

  • Sophie Kirk selected as finalist for US Search Awards “Young Search Professional”

    Sophie Kirk, Search Influence Account Manager, was selected as a finalist for US Search Awards category of “Young Search Professional.”

    The US Search Awards are presented as part of Pubcon Las Vegas, a week-long search and social conference with deep roots in sharing search engine optimization industry insights.

    Finalists for the Young Search Professional shortlist are chosen by an international panel of judges based on results driven for their clients, challenges overcome, and early career accomplishments. All nominees must be 25 or younger.

    Search Influence chose Sophie to represent the company in this category based on her results-oriented approach and her relentless drive for quality.

    “Sophie is one of the most hard-charging young marketers I have seen,” says Paula French, Director of Sales & Marketing. ”She is not afraid to say ‘that is not going to work’ and identify new and creative strategies to get results in today’s competitive space, even when they are a challenge to implement.”

    After joining Search Influence in 2015, Sophie quickly took on key roles in many of our local accounts including Center for Restorative Breast Surgery, New Orleans Tourism Marketing Corporation, and Audubon Nature Institute.

    Sophie’s strategy and management of a completely reimagined website for Center for Restorative Breast Surgery is one of her key accomplishments. While the 9 month project to build the site concluded with the launch in October 2016, the mission to educate women about their options for breast reconstruction continues today with additional content creation and promotion.

    Prior to working at Search Influence, Sophie graduated with a Bachelor of Arts in Public Relations from the Manship School of Mass Communication at Louisiana State University, during which she marketed events for St. Jude Children’s Research Hospital.

    Thank you, Sophie, for all you have done to make your clients successful!

  • SI Is Ending Summer With a BANG — Welcome Our New Influencers!

    SI Is Ending Summer With a BANG — Welcome Our New Influencers!

    This month, Search Influence welcomed a lot of new faces to the office! Meet the newest members of our team.

    `

    Jenna Mire – Account Coordinator

    Jenna recently moved to New Orleans from Atlanta, GA after the horrific fall of the Falcons in the 2017 Super Bowl. Jenna graduated from Centre College where she received degrees in Behavioral Sociology and Anthropology while playing basketball. She is also the winner of the 2007 Hot Dog Eating Contest, women’s division, sponsored by Energizer Batteries. Jenna enjoys playing Sudoku, parallel parking, and eating Cheetos Puffs.

    Katie Burke – Accounting & Administrative Assistant

    Katie grew up in Liberty, New York and moved to New Orleans to attend Tulane University. She recently graduated from Tulane with her Master’s degree in Accounting. When she has free time, she loves to bake and sometimes sell specialty cakes for weddings, birthdays, and special events.

    Ceallaigh Montgomery – Sales Executive

    Originally from the North Dallas area, Ceallaigh (pronounced Kay-Lee) graduated from LSU with a bachelor’s degree in Marketing. Before joining the team at Search Influence, she worked as a Benefits Consultant with Aflac for a year where she really got a taste for Business-to-Business selling. While in school, she was in the LSU Tiger Band. So, it’s safe to say she is an avid LSU football fan. In her spare time, she loves cooking up good food and tailgating.

    Rhonda Ladner – Sales Manager

    Rhonda has spent the majority of her career in some form of sales & sales management. She grew up in technology sales at BellSouth and then AT&T, and over the years she has owned two different sales-related businesses: Sandbox Solutions (focused on sales training) and Ladner Consulting (focused on sales/process consulting).  She is a proud born-and-raised New Orleanian with a husband and two sons. In her free time, she loves cooking, traveling, and spending time with family & friends.

    To Jenna, Katie, Ceallaigh, and Rhonda—welcome to Search Influence! We’re excited to see all of the great things you’ll do here.