Tag: community

  • Three New Team Members Join Search Influence

    While New Orleans is busy with festival season, Search Influence has hired three new Influencers. We are excited to welcome Rob Monk, Sierra Kellogg, & KD Minor!

    New Influencers blog image - Search Influence

    Robert Monk – Junior Software Developer

    Born and raised in southern Louisiana, Rob grew up building and taking apart computers and any other electronic he could get his hands on. After advancing his skills through a coding boot camp in Boston, he decided to come back to the city he loves. Rob enjoys poboys, crawfish, and local festivals. In his free time, he can be found riding his bike around the city, enjoying anything and everything it has to offer.

    Sierra Kellogg –  Junior Graphic Designer

    Born & raised in New Orleans, Sierra graduated from Delgado Community College with an Associates Degree in Graphic Design & a Certificate in Photography. Previously, she worked at a newborn photography studio. In her spare time, you can find her doing arts & crafts & watching (highly addictive) makeup tutorials on YouTube.

    KD Minor – Sales Executive

    A native of Lake Charles, LA, KD got her start in marketing at the InterContinental New Orleans Hotel as their Content Marketing Manager. To stay ahead of the curve, she became a certified Advanced Social Media Strategist and enrolled in Tulane’s School of Professional Advancement where she studied Media Arts. In her free time, KD enjoys spending time with her kitten “Dr. Manhattan,” cooking for friends, and visiting her favorite bartenders for their latest cocktail creations.

    Welcome to the Search Influence team, Rob, Sierra, & KD!

  • Meet Amy Cannon, Our Hardest Working Woman in New Orleans Contest Winner!

    Image Of Amy Cannon, Hardest Working Woman In New Orleans - Search InfluenceIn celebration of International Women’s Day on March 8, 2017, and in the spirit of last month March being Women’s History Month, Search Influence held a contest to honor the hardest working woman in New Orleans. Local businesses and individuals were encouraged to nominate a woman who either owns her own business or works 40+ hours making a difference with a New Orleans company. The goal of the project was to raise awareness about the importance of equal pay for women and company benefits that allow women to succeed in the workplace without sacrificing the responsibilities of motherhood. After receiving countless nominations, Search Influence selected Amy Cannon as a true example of a hard-working woman who has made a difference and achieved great success.

    Amy Cannon is a Corporate Director of Human Resources at Hammerman & Gainer Inc., a Louisiana-based firm that provides a wide range of third-party administrative management services, business process outsourcing, and project management services. Amy works at the New Orleans office where she plans, develops, and implements the firm’s HR functions and performance to build a world-class human resources department.

    Outside of her dedication and long hours at work, Amy is committed to her family. She is a single mother to three children—one in college, one in high school, and one in elementary school. It’s no easy feat, but Amy manages to financially and emotionally support her children, as well as work immeasurably hard at her job. Her family, friends, and colleagues who nominated her describe Amy as selfless, amazing, hard working, kind hearted, and genuine.

    Photo Of Amy Cannon With Paula Keller French - Search Influence            Image Of A Spa Day Package - Search Influence

    Search Influence is thrilled to have presented Amy Cannon with a spa day of relaxation for her continued hard work, contributions to her job, family, and community, and for not sacrificing being a wonderful mom.

  • #FreelanceFriday: Best Places to Work Remotely (Other Than a Coffee Shop)

    This post is part of our Freelance Friday series, where we discuss everything and anything related to freelancing. Follow us on Twitter (@SIfreelance) for more freelance-focused content—from writing tips to industry-related best practices.

    Everyone knows that freelancing = freedom. And one of the major draws of that freedom is the ability to work from anywhere.

    So, where do most freelancers work? Well, to be honest, mostly at home and in coffee shops.

    Many people have delusions of grandeur when it comes to working remotely, picturing themselves on a far-off beach somewhere with their laptop in one hand and a cocktail in another. While certainly feasible, that is not really how freelancing works for most people.

    But, that does not mean you are restricted to the confines of your home or apartment as a freelancer. You don’t even have to join the countless clichéd coffee shop denizens clacking away on their laptop amidst the distracting chatter and overpriced macchiato.

    Here is a list of the best places to work remotely (other than a coffee shop):

    Library

    Today, the world’s information may be collected primarily online, but for centuries before, libraries possessed this wealth of knowledge. So, why not surround yourself with both? Plus, it is quiet and littered with big desks and comfy chairs.

    Image Of Ferris Bueller In The Library Dancing With Children - Search Influence

    Museum

    Seeking similar worldly inspiration in a different setting? Surround yourself with great art. Also, like the library, museums offer peace and quiet and lots of space to get lost in thought.

    Park

    Nature can also be a great source of inspiration–from the towering trees to the serene green fields. Enjoying the sun and fresh air is always better than being hunkered down in an office. Just make sure you have access to Wi-Fi.

    College Campus

    Campuses are kind of like a combination of all the above. There is a library, student center, and lush green spaces spread throughout. You spent hours and hours studying here while in school, so why not go back to get some actual work done?

    Mall

    The food court can be a rowdy place, but if you can tune out the ambient noise, malls are a great place to get work done—especially on weekdays. Free parking and close access to food never hurts either!

    Image Of Robyn Sparkles Let's Go To The Mall - Search Influence

    Hotel Lobby

    Likewise, during the week, hotel lobbies are typically deserted, leaving copious amounts of room and silence to get work done. Wi-Fi may be password protected, but a passing employee likely won’t mind divulging the access code if you ask nicely.

    Bar

    During the day, bars are just like coffee shops, only better. You also likely won’t have to fight for table space with all the other writers crammed into the coffeehouse.

    Fast Food Restaurant

    McDonald’s, Burger King, Wendy’s, Subway, Taco Bell, and others all offer free Wi-Fi. In the ongoing fast food wars, these restaurants are all trying to one-up one another with new amenities. Take advantage of it to get some work done—just take it easy on the snacking.

    Image Of Good Burger Kennan And Kel - Search Influence

    Airport

    Not just a great spot to people watch. Most airports offer the same amenities as those mentioned before—Wi-Fi, food, bathrooms, plenty of space, ambient noise, inspiration, etc. Plus, you don’t have to deal with the hassle of traveling or missing your flight.

    Co-Working Spaces

    This option is definitely great, but can end up being fairly expensive. Co-working spaces are a hot new trend and growing fast. Every major city and most mid-major cities are filling up with these unique shared spaces. Typically, they can be paid by the day or monthly, and certainly gives the feel of “going” to work, but on your own terms.

  • We Are MAD About These Two New Influencers

    Search Influence is kicking off March Madness with two new Influencers on our team. We are excited to welcome Alula Amare and Liesbeth Vigil!

    Picture Of New Influencers Alula Amare And Liesbeth Vigil - Search Influence

    Alula Amare – Sales Assistant

    Alula was born and raised in Kenner, bruh. He went to NYU and majored in Marketing and Creative Writing. Although he loved the city, he missed New Orleans. So a couple years ago, he moved back on Endymion. In his free time, he’s probably playing soccer, listening to music, or using the Oxford comma.

    Liesbeth Vigil – Executive Assistant

    Liesbeth joins Search Influence as our new Executive Assistant. She is from the greater New Orleans area, where she graduated from Tulane with a B.A. in Communication and a minor in Spanish. Shortly after college, Liesbeth lived in NYC for 5 years and is happy to have recently returned to her hometown. In her spare time, Liesbeth enjoys morning runs, takes salsa dance classes, loves cooking, and attends sporting events and music shows.

    Welcome to the team Liesbeth and Alula!

  • Freelance Friday: Let Stephen King Teach You How to Edit Your Own Writing

    This blog is part of our Freelance Friday series, where we discuss everything and anything related to freelancing. Consider following our Freelance Twitter account.

    Image Of Stephen King Giving Writing Tips - Search Influence

    Stephen King once said, “To write is human, to edit is divine.” Writing and editing go hand-in-hand. You cannot have one without the other. Like a novel or short story, every blog post, page of web content, and even social media post must be edited before it is published.

    While many writers can (thankfully) depend on outside editors for their work, many freelance writers must rely on themselves for editing—a tricky and sometimes mistake-prone arrangement.

    Even for writers who have the benefit of an unaffiliated editor, self-editing is the first line of defense and an important one. Mistakes happen and simple issues are easy to overlook. Improving your competency as a self-editor will only benefit your writing.

    Here are 10 easy tips for editing your own writing:

    1. Read It Aloud

    This is perhaps the most common and easiest tip, nonetheless, an important and proven one. Reading out loud to yourself­–or to another person–can highlight glaring errors that you might have missed. When you read silently, your mind will often compensate for the errors, such as missed words, because it knows they should be there. Reading aloud helps expose those oversights. Plus, things always sound better in your head, but your writing is smoother and more colloquial when easily read aloud.

    2. Set It Aside, or Better Yet, Sleep on It

    After completing an assignment, put it aside and don’t even think about it for a while. Refresh your mind. If possible, sleep on it and let it sit until tomorrow. Return to it when it is not so fresh in your mind and you are not so easily swayed by the post-writing haze. Putting physical distance between it can also put emotional distance between it. A fresh mind will give you a much-needed fresh perspective.

    3. Print It Out

    Another trick to help you catch those mistakes is to print out your work and edit it by hand rather than on your screen. Getting the chance to review it in another form helps simulate an “outside” editor perspective. Make sure to have your handy red pen ready!

    Image Of An Editor Counting Pages - Search Influence

    4. Change the Format/Style

    This tip works similarly to printing it out, but if you don’t have access to a printer, these changes should work just as well. Change the text to a different font, bigger size, or even a different color. You can also  convert regular text into HTML for an altered view. Seeing things in a different format often sheds new light on something you have been working on for a long time.

    5. Read It Backward

    Though this may seem odd, it actually works! You will be surprised at how many misspellings and typos you will ultimately find. It forces you to read more slowly and carefully, plus, it helps you focus on the actual text rather than getting distracted by the context.

    6. Focus on One Thing at a Time

    Don’t waste time editing every word and every sentence. Accept the fact that some things, even major chunks, will be cut out in the edit. To avoid wasting time editing something you are just going to remove anyway, do the “big picture” editing first by starting with structure and overall content. Major cuts, additions, and rewrites need to happen before you focus on the individual words and sentences.

    Image Of Johnny Depp Contemplating With A Slinky - Search Influence

    7. Know Your Writing Weaknesses

    If you are an experienced writer, you should know your own weaknesses—from simple things like words/phrases you overuse, typos you often make, and common spelling errors to more complex issues like active and passive voice. Identifying these beforehand will make them easier to find and fix while editing.

    8. Make Time for Multiple Rounds of Edits

    As stated previously, time brings all things to light. The more time that passes in between writing and editing, the more detached you are and the better your writing can become. Write, break, edit, repeat. And if the mere thought of editing seems daunting, you can break it up as well. One read-through can be for big picture things, the next for punctuation, another can be dedicated to common errors, and so on.

    9. Don’t Over Edit

    We have talked a lot about what needs to be edited and how to edit, but is there such a thing as over-editing? The optimal middle ground exists somewhere in between an impossible grasp for perfection and those too negligent to run spell check. In the end, editing is about being efficient and improving the content, not rewriting it.

    Image Of Kathy Bates Swinging A Sledgehammer In Stephen King's Misery - Search Influence

    10. Be Ruthless

    Finally, don’t be afraid to edit yourself. It doesn’t make you a bad writer, it makes you a good editor—two sides of the same coin. Ultimately, being a better editor will, in turn, make you a better writer. Keep paragraphs short. Reduce sentences to only their essential parts. Avoid overusing clauses, adverbs, and too many adjectives. When editing, you are no longer looking at it as the writer; instead, you should approach the piece from the POV of the reader.

    To end with another famous editing quote—one that has been attributed to many different writers over the years in many different iterations, but perhaps best recapitulated by, again, Stephen King: “Kill your darlings, kill your darlings, even when it breaks your egocentric little scribbler’s heart, kill your darlings.”

    Be ruthless in your editing. In the end, the writer in you will thank you.

  • Meet Angie Scott, Co-Founder & Chief Operations Officer, Search Influence

    This blog is part of a series Search Influence is doing in anticipation of International Women’s Day on March 8th. We love to tout that 70% of our staff members are women and 66% of our senior management team are women, too. Far above the 20% average seen in the technology industry.

    As the Chief Operations Officer and co-founder of Search Influence, Angie Scott can’t help but laugh at the idea of a typical day at the office. Each day brings a distinct set of challenges to tackle. Since the company’s founding 11 years ago, Angie has grown quite comfortable with a constantly changing schedule and to-do list.

    “The thing I love about my day is that there is no such thing as a typical day,” explained Angie. “[It] could be anything from management of the company and teams in general, to negotiating with partners and vendors to overseeing Accounting and HR.” It’s not uncommon for her work days to extend into the p.m. as she works with her husband and Search Influence co-founder, Will Scott, to hash out new solutions to make the business run more efficiently.

    Angie-Scott - Search-Influence

    As a working mom, it’s vital to Angie that these solutions include creating a workplace environment where employees don’t have to choose between a career and parenting. As a result, Search Influence offers added flexibility for parents when the inevitable challenges come up. From leaving early to pick up a sick kid from school to having a comfortable and private area to breastfeed for new moms, the culture at Search Influence was built around the realities of parenthood.

    “I truly enjoy being a working mom and want the other women that are out there that have the same feelings to be comfortable that they can do it all. We all know that moms are serious, playful, organized, and in charge—isn’t that who you want to be in the workforce with!” said Angie.

    A big part of cultivating this environment is Angie’s honest approach to the “balancing act” of juggling motherhood and business. With so many moving parts, she has learned that the best approach to reducing stress is to simply embrace the natural ebb and flow of life rather than focusing too much on the perfect balance.

    “You have to wake up each day believing it will all happen, it will be ok, and that you can take on anything, and then, just do it. I blend my balance—work comes home, family comes to work (literally…remember, I co-own this business with my husband), and I don’t cut off either one just because my environment is changed,” explained Angie. “In other words, if my kids have to hear about something I am challenged with or am updating my husband on regarding work, then so be it. I think it will make them a better business person when they grow up!”

    Angie credits much of her inspiration and growth to her father. Growing up, she watched him work his way up from climbing poles with the local phone company to becoming the manager at CenturyTel for the entire state of Alabama.

    “My dad not only told me to work hard but also showed me what that meant from a very young age,” said Angie. “By that, I don’t mean 12-hour days, seven days a week. What I mean is that he taught me to never give up, never hold back, and to do whatever it takes to succeed—all while having a great attitude, because he held his values very close.”

    These values remain a big part of Angie’s driving force, both professionally and personally. Keeping family close, she hopes to pass on these same ideals to her children. With this in mind, she always makes time for quality, uninterrupted family activities, from a bike ride outside to just hanging out at home with a board game.

    She offers this same advice to any working woman: “Life brings a lot of changes, but your family doesn’t change, so look to them for help, support, mentorship, and friendship.”

  • Meet Paula Keller French, Director of Sales & Marketing, Search Influence

    This blog is part of a series Search Influence is doing in anticipation of International Women’s Day on March 8th. We love to tout that 70% of our staff members are women and 66% of our senior management team are women, too. Far above the 20% average seen in the technology industry.

    With a degree in marketing from E. J. Ourso College of Business at Louisiana State University, Paula Keller French has always been big on planning ahead. Now, as the Director of Sales & Marketing with Search Influence and moving into her seventh year with the company, she eagerly stays focused on turning her plans into reality.

    “Currently, my priority is creating our sales department from the ground up, including creating processes and training, coaching our new team, and hiring new sales executives,” said Paula. “My team’s goal is to play online marketing matchmaker by identifying the right marketing solutions to match business goals to help companies in almost any industry optimize their potential, with a heavy hand in medical, legal, tourism, manufacturing, and home services.”

    Image Of Paula Keller French Search Influence Director Of Sales And Marketing - Search InfluencePaula plays a key role in this transition. With her leadership, the sales team has experienced steady, strategic growth already this year. In the midst of this major project, she also just returned from speaking at two conferences on the West Coast.

    “I love telling others about the great results you can achieve for clients with online marketing,” she explained.

    Amidst all of these moving parts in her career, Paula still makes time for the important life moments. Another credit to her ability to plan ahead, she also relies on supportive friends and family to keep the scales balanced.

    “When we have an invite on the table, I try to always say yes, even if that means I need to jet from the office at five every once and awhile,” she said. “If I plan ahead on my work, then those days are not usually a problem. I don’t mind doing some work on a free weekend if it means I get to take advantage of midweek fun!”

    For Paula, fun usually consists of cooking and cocktails or getting out for a spin class or tennis game. Of course, as a newlywed, she also enjoys spending a free afternoon with her husband, Brent, most likely sipping white wine, eating boiled shrimp, and taking in views of Lake Pontchartrain. Family and friends always stay at the top of Paula’s priority list. In fact, she attributes a lot of her motivation and influence to her two sisters, Antonia and Alison, as well as her mom.

    “Most prominently, they taught me to be positive and kind towards loved ones and strangers alike,” she said. “I’ll always remember my mom baking pies for the team at the tire repair shop for Christmas 2005, when she became a way-too-regular customer as a result of all the construction debris in the streets post-K. I was amazed at how much she went out of her way to thank them!”

    Paula holds her relationships with her friends nearly as close. With a best friend she’s had since she was five years old, she remains thankful for the influx of supportive women in her life both personally and professionally. In fact, those relationships have had a tremendous impact on her identity today. So what would she tell a younger version of herself looking back?

    “Keep up with your friends and don’t let anything come between you. I’ve had some fantastic friends over the years that I’ve lost touch with, from neighborhood buds to schoolmates. I would tell 8-year-old Paula to hold on to them and keep pushing to maintain that relationship.”

  • Freelance Friday: Time Management Tips for Freelancers

    This blog is part of our Freelance Friday series, where we discuss everything and anything related to freelancing. If you are a freelance writer and are looking for additional work, consider applying at Search Influence.

    Freelancers often need to be jacks-of-all-trades. And with so many balls in the air, strict time management is a necessity. So, how do you get it all done without letting work overtake your life?

    Here are 10 time management tips for freelancers:

    Make a Schedule and Stick to It!

    This may be the most obvious time management tip, and it is certainly the most important. We have talked about making schedules before and avoiding burnout—quite a lot actually. There are tons of time management tools and apps that can help you stay on schedule. Keeping a detailed, editable calendar (we like Google Calendar) is essential. But don’t discredit good old pen and paper, as analog to-do lists (such as bullet journals) are making a comeback in a big way!

    Don’t Take on More Than You Can Handle

    Under-estimate and over-deliver should be every freelancer’s motto. There is only so much you can do in a given day. As long as you stick to your schedule and analyze your own productivity, you should have no problem knowing exactly what you can and cannot do. Use this information to negotiate deadlines and plan your day.

    Estimate Your Time Generously

    This goes hand-in-hand with the previous tip, and it goes not only for negotiating deadlines with your clients but also how you schedule your day. You should know approximately how long it will take you to complete a task, so give yourself a little more time to ensure that it is done properly or provide a buffer in case something unexpected comes up. Any leftover time can be put to good use elsewhere.

    Image Of Time Management Tips Clocks - Search Influence

    Make the Most of the ‘In-Between Time’

    Get out of a meeting a few minutes early, or have some time before your next phone call? Use that time to tackle small tasks on your lists, check email, or double check the rest of your schedule to make sure it is still achievable overall.

    Compartmentalize

    Most people procrastinate to avoid doing tough tasks. Tackling hard tasks with a full head of steam will always benefit you most. Deal with something once, and do it now. Afterward, it is off your mind and you can turn your full attention to the next (easier) task at hand. Easy tasks can start your day on a positive note or fill in times when you may feel stuck.

    Gain Ground Early in the Day

    They say the early bird gets the worm. Well, the early freelancer gets the work done on time. Take care of some easy tasks first. Completion (and the sense of accomplishment that comes with it) can increase your energy and establish a positive mind frame. Combined, these boosters will help set the standard for consistent forward motion on the rest of the day’s tasks.

    Prioritization

    Prioritization can be tricky, with lots of factors figuring in. There are hard tasks and easy ones, pending due dates and long-term projects, ones that pay more and ones that are more personally beneficial. Decide what is best for you on that day. Deadlines are typically the most important. As mentioned before, knocking out a few easy tasks first thing in the morning is always a great way to get started, but don’t fall into the trap of avoiding harder, more time-consuming tasks.

    Limit Information Intake

    You can never have too much information. Unfortunately, you don’t have the time to collect all of that information. After a while, a lot of research starts to yield repetitive results. So, sure, you can continue searching for that new nugget, but when you are staring down the pipe at an encroaching deadline, it may not be the best plan of action.

    Same goes for daily activities. Avoid scheduling 3–4 meetings or phone calls in a row. While that may seem like an effective way to schedule things, it won’t necessarily help in the long run. After you sit back down at your desk ready to work, how well are you going to remember everything from that first meeting?

    Steve Carell as Michael Scott From The Office Discovering YouTube - Search Influence

    Eliminate Distractions

    Everyone knows that distractions can come in many forms, especially for a freelancer–emails, social media, family members, pets, TV, your perfect comfy bed, etc. The tricky part is avoiding these dangers while working. There are a ton of apps to help you work distraction-free. But ultimately, this comes down to self-discipline. As a freelancer, you and only you are accountable for yourself. Don’t let anything distract you from that.

    Don’t Overwork Yourself

    Work is important, but it is not the only thing. Working late into the night or through your lunch break may be needed to hit that deadline, but it will often catch up to you in the end. If you are tired or burnt out, your work will suffer and often take longer to complete, which compounds your issues.

  • Meet Erica Salm Rench, Production Manager 

    This blog is part of a series Search Influence is doing in anticipation of International Women’s Day on March 8th. We love to tout that 70% of our staff members are women and 66% of our senior management team are women, too. Far above the 20% average seen in the technology industry.

    After working in a full-time position, simultaneously earning an MBA from Tulane at night, and planning her wedding in the course of two years, it would be an understatement to say that Erica Salm Rench is a master of multitasking. Now, in her third year as the Production Manager for Search Influence and a working mom, she continues powering forward at rapid pace, both professionally and personally.Erica Salm Rench Search Influence Production Manager - Search Influence

    “Back then, I still felt like I had more ‘spare’ time than I do now as a working mom. Motherhood changes the game,” she explains, describing the time she gets to spend with her 2-year-old son, Ricky. “The time between picking up Ricky from school and before his bedtime is pretty sacred to me; then, I take the opportunity to catch up on work odds and ends post-Ricky’s bedtime when the need arises.”

    Now pregnant with her second child, Erica can’t imagine a day leaving the house without her phone and diapers in hand. She is thankful to work in a supportive environment and that Search Influence allows her to reach her professional goals without sacrificing her commitment to family.

    “Search Influence supported me 100 percent through my transition to motherhood. I was able to balance work and family during those first critical weeks and months that I transitioned back into working life. I also nursed my baby for 14 months and visited (still visit) him regularly at his school, which is just a few blocks away,” she said.

    Along with supportive family, including her husband, Tyler, Erica also attributes her professional motivation to a true pioneer, Sheryl Sandberg.

    “I love that [she] started such a relevant conversation about women in the workforce. She takes workforce equality a step further by encouraging women to take matters into their own hands by way of encouraging an understanding of why climbing the corporate ladder might look a little different for a woman, and empowering women to leverage the strengths of our gender,” reflected Erica.

    In her role as Production Manager, Erica hopes to embody Sandberg’s message. As the department lead, she oversees more than 30 employees within the company, while also managing projects, setting production goals, and keeping the pulse on team initiatives. Every day brings a new set of challenges and engagements, which is what Erica enjoys most about her job.

    With all of this on her plate, she always keeps a positive outlook, reflecting on some of the most simple yet powerful advice she’s received: “Envision what you want to achieve and where you want to be, then execute.”

    When she’s not busy at work and being a mom, she still manages to sneak in the occasional downtime for hobbies, from running and spinning to painting and crafts. Remembering a time pre-pregnancy, she also can’t resist a good meal with friends and family—especially if it included sushi, wine, and soft cheeses! And of course, as a child of the ‘80s, it would all be topped off with the perfect Madonna track, “Vogue.”

  • Meet Alison Zeringue, Director of Account Management, Search Influence

    This blog is part of a series Search Influence is doing in anticipation of International Women’s Day on March 8th. We love to tout that 70% of our staff members are women and 66% of our senior management team are women, too. Far above the 20% average seen in the technology industry.

    Since her start in 2011, Alison Zeringue has played a key role within the Account Management department at Search Influence. Before her start at Search Influence, she earned her B.A. in Communication from LSU and worked at a nonprofit called Prevent Child Abuse Louisiana, a cause for which she remains a passionate advocate.

    Now, as the Director of Account Management, she continues to provide vital support to her team and the growth of the company. Her days at the office start early with some peaceful preparation before she leads the department morning meetings.

    Picture Of Alison Zeringue Search Influence Director Of Account Management - Search Influence“I’m typically at my most productive and creative in the mornings, so I use that uninterrupted time to work on large projects that require big picture thinking, strategic planning, etc.” she said.

    Once her workday ends, she is usually dancing, baking, or crafting. She also loves spending time with friends and family, and she credits her dedication and drive to her biggest supporter—her mom.

    “The person I admire most is my mom. She is an incredibly strong person who’s been through a lot in her life, but she remains the anchor, holding our family together! She had a successful career as a nurse, is the mother of five children, has demonstrated what a successful marriage looks like, and meanwhile, has been the caretaker for family members in need of care,” she said.

    A new mom herself, Alison can see firsthand just how hard her mom worked. Along with her family, she is happy to have great inspiration at Search Influence, watching her co-workers master motherhood and careers.

    “I anticipate it being challenging, but judging from the great examples set by my kickass coworkers who are also moms, I believe Search Influence will be supportive of my personal and professional goals—just as they are now!” said Alison.

    To balance the work/life routine, while also juggling first-time pregnancy, Alison always tries to make time for some zen when she leaves the office. While she knows that the “perfect balance” isn’t always attainable, she relies on the support of family and co-workers to make it through the give and take.

    “I balance work and life by fully unplugging when I can, rather than trying to stay connected 24/7,” she said. “In order to do that, you need a personal productivity method and to understand your own habits and traits, like when you are most productive, so that you can prioritize appropriately. It doesn’t always work out quite that seamlessly, of course, so I have a home office setup, which helps me to get some privacy and focus when I need to put in some extra hours from home.”

    Of course, the occasional spa day always helps her unwind, too. Especially as the baby bump makes toe touches pretty much impossible, she’s eager to get one last pedicure in before the big arrival day. As she prepares for the next phase in her life, it’s the perfect time to reflect on her biggest life lessons thus far. So just what would she tell her 8-year-old-self today?

    “Keep being yourself, girl! Don’t be afraid to try new things—mayo is really not all that bad and, believe it or not, someday you’ll love brussel sprouts,” Alison reflected with a laugh. “Take risks every once in awhile and get into some more trouble!”

    Speaking of spa days, do you know a hardworking woman like Alison that deserves recognition? Search Influence is giving away a day at the spa to the hardest working New Orleans woman. If you know an amazing woman who either owns her own business or works 40+ hours making a difference at a New Orleans business, please click here and nominate her. A winner will be announced on March 8th, International Women’s Day.