townsend.bunksite.com

Local SEO (Local Search) at Small Business Marketing Unleashed

Written by

Will Scott

in

Sadly, I can’t tell you exactly what was said (I’d have to kill you apparently according to the organizers) but Matt McGee of SmallBusinessSEM.com gave a fantastically detailed presentation on all facets of local search.

I strongly recommend this conference for small businesses interested in internet marketing and those who might help them (like us).

Matt’s presentation was absolutely worth the price of admission.

So, like I said, we’re not supposed to recap too tightly but I want to give mega kudos to Matt for such a comprehensive piece of work. Matt’s both a good presenter and a fantastic slide preparer.

I want to recap a couple areas which I think could be easily done by any small business:

  • The basics of Local Search
  • And some more advanced stuff
    • Add your physical address and local phone number on each page
    • More than one location? Make location pages
    • Make sure you have a “Location / Directions” page
    • Use location modifiers whenever you can in and important on-page areas</li> </ul> <li>And finally, one I love which wasn’t mentioned</li> <ul> <li>If the business has a multi-city reach make “Directions from [City Name]” pages — this way you can attract searchers looking for [search phrase] [nearby city] as well</li> </ul> </ul> <p>I can’t overstate how much I got from this conference. I’m a big fan of <a href="http://www.searchengineguide.com/">Search Engine Guide</a> and we’ll continue to support them as much as we can.</p> <p>We got to meet with quite a few small businesses which is always good for us as we learn how to help better.</p> <p>And of course, we got to network with lots of other search marketers. There’s a TON of folks targeting this market and we wish them well. The great news is there are many, many more small businesses than search marketing firms.</p> <p>Finally, and perhaps most personally gratifying, was the time spent with the Search Engine Guide bloggers and forum moderators and participants.</p> <ul> <li><a href="http://www.nineyards.com/about-us">Diane Aull</a> </li> <li><a href="http://moblogsmoproblems.blogspot.com/2006/07/bio.html">Mack Collier</a></li> <li><a href="http://www.polepositionmarketing.com/about-stoney-degeyter.php">Stoney deGeyter</a></li> <li><a href="http://www.lianaevans.com/about-liana-evans.html">Liana Evans</a></li> <li><a href="http://www.searchengineguide.com/jennifer-laycock/">Jennifer Laycock</a></li> <li><a href="http://www.sagerock.com/about/staff.html">Sage Lewis</a> </li> <li><a href="http://thelinkspiel.blogspot.com/">Debra Mastaler</a><br />Don’t tell my wife, but I have a big intellectual crush on Debra. I may need a poster for my office 🙂 Her workshop on link-building both affirmed and added to (significantly) our techniques.</li> <li>David Wallace</li> <li><a href="http://www.sparkplugging.com/about/">Wendy Piersall</a></li> <li>Matt Bailey</li> <li><a href="http://www.searchenginewriting.com/heather-lloyd-martin.shtml">Heather Lloyd-Martin</a></li> <li>Matt McGee</li> <li><a href="http://www.futureentrepreneur.com/">Chris Logan</a><br />One of my first contacts at the Search Engine Guide Forum and a wealth of great ideas.</li> </ul> <p>These are all some great, smart people from whom I’m happy to have had the opportunity to learn over the last few days and with whom I intend to grow friendships into the future.</p> <p>So, if you have a chance, do get out for the next Small Business Marketing Unleashed — we’ll be there too!</p> <p><strong>Update:</strong><br /> David Wallace has a MUCH more thorough review on the <a href="http://www.searchrank.com/sbm-unleashed-trip-report/">SearchRank blog</a>.</p> </div> <div class="wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained" style="padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)"> </div> <div class="wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow" style="margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60);"> <nav class="wp-block-group alignwide is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-9b36172e wp-block-group-is-layout-flex" aria-label="Post navigation" style="border-top-color:var(--wp--preset--color--accent-6);border-top-width:1px;padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40)"> <div class="post-navigation-link-previous wp-block-post-navigation-link"><span class="wp-block-post-navigation-link__arrow-previous is-arrow-arrow" aria-hidden="true">←</span><a href="https://townsend.bunksite.com/leavefeedbackorg-mention-at-small-business-marketing-unleashed/" rel="prev">leavefeedback.org Mention at Small Business Marketing Unleashed</a></div> <div class="post-navigation-link-next wp-block-post-navigation-link"><a href="https://townsend.bunksite.com/violet-marie-moran-thompson-the-latest-influencer/" rel="next">Violet Marie Thompson – The Latest Influencer</a><span class="wp-block-post-navigation-link__arrow-next is-arrow-arrow" aria-hidden="true">→</span></div> </nav> </div> <div class="wp-block-comments wp-block-comments-query-loop" style="margin-top:var(--wp--preset--spacing--70);margin-bottom:var(--wp--preset--spacing--70)"> <h2 class="wp-block-heading has-x-large-font-size">Comments</h2> <ol class="wp-block-comment-template"><li id="comment-99" class="comment even thread-even depth-1"> <div class="wp-block-group is-layout-flow wp-block-group-is-layout-flow" style="margin-top:0;margin-bottom:var(--wp--preset--spacing--50)"> <div class="wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-f66f9956 wp-block-group-is-layout-flex"> <div class="wp-block-avatar"><img alt='David Mihm Avatar' src='https://secure.gravatar.com/avatar/fd40d8e3d6172d740e8aa1393288885d9bc33c6ae214a9bfac1e74a135c635ce?s=50&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/fd40d8e3d6172d740e8aa1393288885d9bc33c6ae214a9bfac1e74a135c635ce?s=100&d=mm&r=g 2x' class='avatar avatar-50 photo wp-block-avatar__image' height='50' width='50' decoding='async'/></div> <div class="wp-block-group is-layout-flow wp-block-group-is-layout-flow"> <div class="wp-block-comment-date"><time datetime="2008-04-23T08:11:03+00:00"><a href="https://townsend.bunksite.com/local-seo-local-search/#comment-99">April 23, 2008</a></time></div> <div class="wp-block-comment-author-name"><a rel="external nofollow ugc" href="http://www.davidmihm.com" target="_self" >David Mihm</a></div> <div class="wp-block-comment-content"><p>Phenomenal wrap-up, Will. Glad the conference was worthwhile for you. I think I’ll probably go next year & replace SMX West on my itinerary…</p> </div> <div class="wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-6c531013 wp-block-group-is-layout-flex"> <div class="wp-block-comment-reply-link"><a rel="nofollow" class="comment-reply-link" href="https://townsend.bunksite.com/local-seo-local-search/?replytocom=99#respond" data-commentid="99" data-postid="1053" data-belowelement="comment-99" data-respondelement="respond" data-replyto="Reply to David Mihm" aria-label="Reply to David Mihm">Reply</a></div> </div> </div> </div> </div> </li><li id="comment-100" class="comment odd alt thread-odd thread-alt depth-1"> <div class="wp-block-group is-layout-flow wp-block-group-is-layout-flow" style="margin-top:0;margin-bottom:var(--wp--preset--spacing--50)"> <div class="wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-f66f9956 wp-block-group-is-layout-flex"> <div class="wp-block-avatar"><img alt='Matt McGee Avatar' src='https://secure.gravatar.com/avatar/8e180ebfbe07a0e4e7bfe71980f88c8cbd989d5bfff5c5962226406062a63772?s=50&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/8e180ebfbe07a0e4e7bfe71980f88c8cbd989d5bfff5c5962226406062a63772?s=100&d=mm&r=g 2x' class='avatar avatar-50 photo wp-block-avatar__image' height='50' width='50' decoding='async'/></div> <div class="wp-block-group is-layout-flow wp-block-group-is-layout-flow"> <div class="wp-block-comment-date"><time datetime="2008-04-23T11:10:50+00:00"><a href="https://townsend.bunksite.com/local-seo-local-search/#comment-100">April 23, 2008</a></time></div> <div class="wp-block-comment-author-name">Matt McGee</div> <div class="wp-block-comment-content"><p>Wow, Will — I don’t know what to say! Thanks so much for the high praise. If someone such as yourself, with your knowledge and experience, got something out of that presentation, I feel like it was a success. Very, very cool.</p> <p>It was GREAT to meet you. (And Jennifer, too.) You’re good people, and I hope we get to hang out again soon.</p> <p>David – I think you should. 🙂</p> </div> <div class="wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-6c531013 wp-block-group-is-layout-flex"> <div class="wp-block-comment-reply-link"><a rel="nofollow" class="comment-reply-link" href="https://townsend.bunksite.com/local-seo-local-search/?replytocom=100#respond" data-commentid="100" data-postid="1053" data-belowelement="comment-100" data-respondelement="respond" data-replyto="Reply to Matt McGee" aria-label="Reply to Matt McGee">Reply</a></div> </div> </div> </div> </div> </li><li id="comment-101" class="comment byuser comment-author-si_admin even thread-even depth-1"> <div class="wp-block-group is-layout-flow wp-block-group-is-layout-flow" style="margin-top:0;margin-bottom:var(--wp--preset--spacing--50)"> <div class="wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-f66f9956 wp-block-group-is-layout-flex"> <div class="wp-block-avatar"><img alt='Will Scott Avatar' src='https://secure.gravatar.com/avatar/f380842a40877ee3c75214cff42baf8357716aba776a9d1e967dcf143d6b8d59?s=50&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/f380842a40877ee3c75214cff42baf8357716aba776a9d1e967dcf143d6b8d59?s=100&d=mm&r=g 2x' class='avatar avatar-50 photo wp-block-avatar__image' height='50' width='50' decoding='async'/></div> <div class="wp-block-group is-layout-flow wp-block-group-is-layout-flow"> <div class="wp-block-comment-date"><time datetime="2008-04-23T15:01:45+00:00"><a href="https://townsend.bunksite.com/local-seo-local-search/#comment-101">April 23, 2008</a></time></div> <div class="wp-block-comment-author-name"><a rel="external nofollow ugc" href="http://www.searchinfluence.com/" target="_self" >Will Scott</a></div> <div class="wp-block-comment-content"><p>@David,</p> <p>Thanks for dropping in! You were definitely missed. Without you, I had no choice but to buy the drinks.</p> <p>@Matt,</p> <p>It was my pleasure sir, right back at ya!</p> <p>Aside from all the other stuff you’ll further goad me to step up my PowerPoint clarity.</p> </div> <div class="wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-6c531013 wp-block-group-is-layout-flex"> <div class="wp-block-comment-reply-link"><a rel="nofollow" class="comment-reply-link" href="https://townsend.bunksite.com/local-seo-local-search/?replytocom=101#respond" data-commentid="101" data-postid="1053" data-belowelement="comment-101" data-respondelement="respond" data-replyto="Reply to Will Scott" aria-label="Reply to Will Scott">Reply</a></div> </div> </div> </div> </div> </li><li id="comment-102" class="comment odd alt thread-odd thread-alt depth-1"> <div class="wp-block-group is-layout-flow wp-block-group-is-layout-flow" style="margin-top:0;margin-bottom:var(--wp--preset--spacing--50)"> <div class="wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-f66f9956 wp-block-group-is-layout-flex"> <div class="wp-block-avatar"><img alt='Stoney deGeyter Avatar' src='https://secure.gravatar.com/avatar/3a04e0a82f468e9908261968b1510ed005da6f92da7d005a0af8d7cbfbe0cc0c?s=50&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/3a04e0a82f468e9908261968b1510ed005da6f92da7d005a0af8d7cbfbe0cc0c?s=100&d=mm&r=g 2x' class='avatar avatar-50 photo wp-block-avatar__image' height='50' width='50' decoding='async'/></div> <div class="wp-block-group is-layout-flow wp-block-group-is-layout-flow"> <div class="wp-block-comment-date"><time datetime="2008-04-24T07:50:30+00:00"><a href="https://townsend.bunksite.com/local-seo-local-search/#comment-102">April 24, 2008</a></time></div> <div class="wp-block-comment-author-name"><a rel="external nofollow ugc" href="http://www.polepositionmarketing.com" target="_self" >Stoney deGeyter</a></div> <div class="wp-block-comment-content"><p>Will, it was great meeting you. Glad you had a blast. I think I met and engaged in real conversation with more people at Unleashed than all the other conferences combined. I had a fantastic time and it was all because of you. Well, OK, partly because of you… but don’t let that minimize your contribution!!!!</p> </div> <div class="wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-6c531013 wp-block-group-is-layout-flex"> <div class="wp-block-comment-reply-link"><a rel="nofollow" class="comment-reply-link" href="https://townsend.bunksite.com/local-seo-local-search/?replytocom=102#respond" data-commentid="102" data-postid="1053" data-belowelement="comment-102" data-respondelement="respond" data-replyto="Reply to Stoney deGeyter" aria-label="Reply to Stoney deGeyter">Reply</a></div> </div> </div> </div> </div> </li><li id="comment-103" class="comment byuser comment-author-si_admin even thread-even depth-1"> <div class="wp-block-group is-layout-flow wp-block-group-is-layout-flow" style="margin-top:0;margin-bottom:var(--wp--preset--spacing--50)"> <div class="wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-f66f9956 wp-block-group-is-layout-flex"> <div class="wp-block-avatar"><img alt='Will Scott Avatar' src='https://secure.gravatar.com/avatar/f380842a40877ee3c75214cff42baf8357716aba776a9d1e967dcf143d6b8d59?s=50&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/f380842a40877ee3c75214cff42baf8357716aba776a9d1e967dcf143d6b8d59?s=100&d=mm&r=g 2x' class='avatar avatar-50 photo wp-block-avatar__image' height='50' width='50' decoding='async'/></div> <div class="wp-block-group is-layout-flow wp-block-group-is-layout-flow"> <div class="wp-block-comment-date"><time datetime="2008-04-24T09:09:29+00:00"><a href="https://townsend.bunksite.com/local-seo-local-search/#comment-103">April 24, 2008</a></time></div> <div class="wp-block-comment-author-name"><a rel="external nofollow ugc" href="http://www.searchinfluence.com/" target="_self" >Will Scott</a></div> <div class="wp-block-comment-content"><p>@Stoney,</p> <p>Thanks for your support. My great interaction with <a href="http://www.polepositionmarketing.com/about-us.php" rel="nofollow ugc">you and Diana</a> and everybody go a long way to validating our choice of SBMU as a coming-out party.</p> <p>Hopefully we can keep it going off-line as well.</p> </div> <div class="wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-6c531013 wp-block-group-is-layout-flex"> <div class="wp-block-comment-reply-link"><a rel="nofollow" class="comment-reply-link" href="https://townsend.bunksite.com/local-seo-local-search/?replytocom=103#respond" data-commentid="103" data-postid="1053" data-belowelement="comment-103" data-respondelement="respond" data-replyto="Reply to Will Scott" aria-label="Reply to Will Scott">Reply</a></div> </div> </div> </div> </div> </li><li id="comment-104" class="pingback odd alt thread-odd thread-alt depth-1"> <div class="wp-block-group is-layout-flow wp-block-group-is-layout-flow" style="margin-top:0;margin-bottom:var(--wp--preset--spacing--50)"> <div class="wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-f66f9956 wp-block-group-is-layout-flex"> <div class="wp-block-avatar"> </div> <div class="wp-block-group is-layout-flow wp-block-group-is-layout-flow"> <div class="wp-block-comment-date"><time datetime="2008-04-25T06:17:46+00:00"><a href="https://townsend.bunksite.com/local-seo-local-search/#comment-104">April 25, 2008</a></time></div> <div class="wp-block-comment-author-name"><a rel="external nofollow ugc" href="http://www.smallbusinesssem.com/the-future-of-search-conferences-smaller-is-better/1146/" target="_self" >The Future of Search Conferences: Smaller Is Better</a></div> <div class="wp-block-comment-content"><p>[…] Will Scott: Local SEO (Local Search) at Small Business Marketing Unleashed […]</p> </div> <div class="wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-6c531013 wp-block-group-is-layout-flex"> <div class="wp-block-comment-reply-link"><a rel="nofollow" class="comment-reply-link" href="https://townsend.bunksite.com/local-seo-local-search/?replytocom=104#respond" data-commentid="104" data-postid="1053" data-belowelement="comment-104" data-respondelement="respond" data-replyto="Reply to The Future of Search Conferences: Smaller Is Better" aria-label="Reply to The Future of Search Conferences: Smaller Is Better">Reply</a></div> </div> </div> </div> </div> </li><li id="comment-105" class="pingback even thread-even depth-1"> <div class="wp-block-group is-layout-flow wp-block-group-is-layout-flow" style="margin-top:0;margin-bottom:var(--wp--preset--spacing--50)"> <div class="wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-f66f9956 wp-block-group-is-layout-flex"> <div class="wp-block-avatar"> </div> <div class="wp-block-group is-layout-flow wp-block-group-is-layout-flow"> <div class="wp-block-comment-date"><time datetime="2008-04-25T10:02:22+00:00"><a href="https://townsend.bunksite.com/local-seo-local-search/#comment-105">April 25, 2008</a></time></div> <div class="wp-block-comment-author-name"><a rel="external nofollow ugc" href="http://www.hybrid6.com/webgeek/2008/04/small-business-marketing-unleashed-essential-conference-for-small-business-owners.php" target="_self" >Small Business Marketing Unleashed – An Essential Conference for Small Business Owners | WebGeek</a></div> <div class="wp-block-comment-content"><p>[…] Local SEO (Local Search) at Small Business Marketing Unleashed | SearchInfluence […]</p> </div> <div class="wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-6c531013 wp-block-group-is-layout-flex"> <div class="wp-block-comment-reply-link"><a rel="nofollow" class="comment-reply-link" href="https://townsend.bunksite.com/local-seo-local-search/?replytocom=105#respond" data-commentid="105" data-postid="1053" data-belowelement="comment-105" data-respondelement="respond" data-replyto="Reply to Small Business Marketing Unleashed - An Essential Conference for Small Business Owners | WebGeek" aria-label="Reply to Small Business Marketing Unleashed - An Essential Conference for Small Business Owners | WebGeek">Reply</a></div> </div> </div> </div> </div> </li><li id="comment-106" class="pingback odd alt thread-odd thread-alt depth-1"> <div class="wp-block-group is-layout-flow wp-block-group-is-layout-flow" style="margin-top:0;margin-bottom:var(--wp--preset--spacing--50)"> <div class="wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-f66f9956 wp-block-group-is-layout-flex"> <div class="wp-block-avatar"> </div> <div class="wp-block-group is-layout-flow wp-block-group-is-layout-flow"> <div class="wp-block-comment-date"><time datetime="2008-12-31T08:16:07+00:00"><a href="https://townsend.bunksite.com/local-seo-local-search/#comment-106">December 31, 2008</a></time></div> <div class="wp-block-comment-author-name">Loci 2008 – Will Scott’s Best of 2008 in Local » Understanding Google Maps & Yahoo Local Search</div> <div class="wp-block-comment-content"><p>[…] presentation there is one of the most thorough reviews of local search I’ve ever seen. It could practically have been a survey […]</p> </div> <div class="wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-6c531013 wp-block-group-is-layout-flex"> <div class="wp-block-comment-reply-link"><a rel="nofollow" class="comment-reply-link" href="https://townsend.bunksite.com/local-seo-local-search/?replytocom=106#respond" data-commentid="106" data-postid="1053" data-belowelement="comment-106" data-respondelement="respond" data-replyto="Reply to Loci 2008 - Will Scott’s Best of 2008 in Local » Understanding Google Maps & Yahoo Local Search" aria-label="Reply to Loci 2008 - Will Scott’s Best of 2008 in Local » Understanding Google Maps & Yahoo Local Search">Reply</a></div> </div> </div> </div> </div> </li><li id="comment-107" class="pingback even thread-even depth-1"> <div class="wp-block-group is-layout-flow wp-block-group-is-layout-flow" style="margin-top:0;margin-bottom:var(--wp--preset--spacing--50)"> <div class="wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-f66f9956 wp-block-group-is-layout-flex"> <div class="wp-block-avatar"> </div> <div class="wp-block-group is-layout-flow wp-block-group-is-layout-flow"> <div class="wp-block-comment-date"><time datetime="2009-01-07T10:49:08+00:00"><a href="https://townsend.bunksite.com/local-seo-local-search/#comment-107">January 7, 2009</a></time></div> <div class="wp-block-comment-author-name"><a rel="external nofollow ugc" href="http://blumenthals.com/blog/2009/01/07/loci-2008-the-year-in-local-from-michael-jensens-point-of-view/" target="_self" >Loci 2008: The year in Local from Michael Jensen’s Point of view » Understanding Google Maps & Yahoo Local Search</a></div> <div class="wp-block-comment-content"><p>[…] Local SEO (Local Search) at Small Business Marketing Unleashed (Conference notes) by Will Scott (@w2scott on Twitter) Great notes, and everyone loves Will. Everyone should know Will. […]</p> </div> <div class="wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-6c531013 wp-block-group-is-layout-flex"> <div class="wp-block-comment-reply-link"><a rel="nofollow" class="comment-reply-link" href="https://townsend.bunksite.com/local-seo-local-search/?replytocom=107#respond" data-commentid="107" data-postid="1053" data-belowelement="comment-107" data-respondelement="respond" data-replyto="Reply to Loci 2008: The year in Local from Michael Jensen’s Point of view » Understanding Google Maps & Yahoo Local Search" aria-label="Reply to Loci 2008: The year in Local from Michael Jensen’s Point of view » Understanding Google Maps & Yahoo Local Search">Reply</a></div> </div> </div> </div> </div> </li><li id="comment-108" class="comment odd alt thread-odd thread-alt depth-1"> <div class="wp-block-group is-layout-flow wp-block-group-is-layout-flow" style="margin-top:0;margin-bottom:var(--wp--preset--spacing--50)"> <div class="wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-f66f9956 wp-block-group-is-layout-flex"> <div class="wp-block-avatar"><img alt='IT support Avatar' src='https://secure.gravatar.com/avatar/21d7bdacee04cf3a52686f416f5387ab3e8bc5051b3591cd47f674f608d0b654?s=50&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/21d7bdacee04cf3a52686f416f5387ab3e8bc5051b3591cd47f674f608d0b654?s=100&d=mm&r=g 2x' class='avatar avatar-50 photo wp-block-avatar__image' height='50' width='50' decoding='async'/></div> <div class="wp-block-group is-layout-flow wp-block-group-is-layout-flow"> <div class="wp-block-comment-date"><time datetime="2012-08-14T02:34:16+00:00"><a href="https://townsend.bunksite.com/local-seo-local-search/#comment-108">August 14, 2012</a></time></div> <div class="wp-block-comment-author-name">IT support</div> <div class="wp-block-comment-content"><p>Love the site, thanks 🙂</p> </div> <div class="wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-6c531013 wp-block-group-is-layout-flex"> <div class="wp-block-comment-reply-link"><a rel="nofollow" class="comment-reply-link" href="https://townsend.bunksite.com/local-seo-local-search/?replytocom=108#respond" data-commentid="108" data-postid="1053" data-belowelement="comment-108" data-respondelement="respond" data-replyto="Reply to IT support" aria-label="Reply to IT support">Reply</a></div> </div> </div> </div> </div> </li></ol> <div id="respond" class="comment-respond wp-block-post-comments-form"> <h3 id="reply-title" class="comment-reply-title">Leave a Reply <small><a rel="nofollow" id="cancel-comment-reply-link" href="/local-seo-local-search/#respond" style="display:none;">Cancel reply</a></small></h3><form action="https://townsend.bunksite.com/wp-comments-post.php" method="post" id="commentform" class="comment-form"><p class="comment-notes"><span id="email-notes">Your email address will not be published.</span> <span class="required-field-message">Required fields are marked <span class="required">*</span></span></p><p class="comment-form-comment"><label for="comment">Comment <span class="required">*</span></label> <textarea id="comment" name="comment" cols="45" rows="8" maxlength="65525" required></textarea></p><p class="comment-form-author"><label for="author">Name <span class="required">*</span></label> <input id="author" name="author" type="text" value="" size="30" maxlength="245" autocomplete="name" required /></p> <p class="comment-form-email"><label for="email">Email <span class="required">*</span></label> <input id="email" name="email" type="email" value="" size="30" maxlength="100" aria-describedby="email-notes" autocomplete="email" required /></p> <p class="comment-form-url"><label for="url">Website</label> <input id="url" name="url" type="url" value="" size="30" maxlength="200" autocomplete="url" /></p> <p class="comment-form-cookies-consent"><input id="wp-comment-cookies-consent" name="wp-comment-cookies-consent" type="checkbox" value="yes" /> <label for="wp-comment-cookies-consent">Save my name, email, and website in this browser for the next time I comment.</label></p> <p class="form-submit wp-block-button"><input name="submit" type="submit" id="submit" class="wp-block-button__link wp-element-button" value="Post Comment" /> <input type='hidden' name='comment_post_ID' value='1053' id='comment_post_ID' /> <input type='hidden' name='comment_parent' id='comment_parent' value='0' /> </p><p style="display: none !important;" class="akismet-fields-container" data-prefix="ak_"><label>Δ<textarea name="ak_hp_textarea" cols="45" rows="8" maxlength="100"></textarea></label><input type="hidden" id="ak_js_1" name="ak_js" value="168"/><script>document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() );</script></p></form> </div><!-- #respond --> </div> </div> <div class="wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained" style="padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)"> <h2 class="wp-block-heading alignwide has-small-font-size" style="font-style:normal;font-weight:700;letter-spacing:1.4px;text-transform:uppercase">More posts</h2> <div class="wp-block-query alignwide is-layout-flow wp-block-query-is-layout-flow"> <ul class="alignfull wp-block-post-template is-layout-flow wp-container-core-post-template-is-layout-3ee800f6 wp-block-post-template-is-layout-flow"><li class="wp-block-post post-26125 post type-post status-publish format-standard has-post-thumbnail hentry category-higher-education-marketing category-industry-insights category-news tag-higher-ed-marketing tag-higher-education-marketing tag-seo-for-higher-education"> <div class="wp-block-group alignfull is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-154222c2 wp-block-group-is-layout-flex" style="border-bottom-color:var(--wp--preset--color--accent-6);border-bottom-width:1px;padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30)"> <h3 class="wp-block-post-title has-large-font-size"><a href="https://townsend.bunksite.com/will-scott-upcea-board-higher-education-digital-marketing/" target="_self" >Will Scott Named to UPCEA Board of Directors as Corporate Partner Representative</a></h3> <div class="has-text-align-right wp-block-post-date"><time datetime="2026-03-10T09:00:25+00:00"><a href="https://townsend.bunksite.com/will-scott-upcea-board-higher-education-digital-marketing/">March 10, 2026</a></time></div> </div> </li><li class="wp-block-post post-26121 post type-post status-publish format-standard has-post-thumbnail hentry category-archive category-higher-education-marketing category-industry-insights category-seo tag-ai-marketing tag-ai-seo tag-higher-education-marketing"> <div class="wp-block-group alignfull is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-154222c2 wp-block-group-is-layout-flex" style="border-bottom-color:var(--wp--preset--color--accent-6);border-bottom-width:1px;padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30)"> <h3 class="wp-block-post-title has-large-font-size"><a href="https://townsend.bunksite.com/webinar-marketing-ai-search-visibility/" target="_self" >[WEBINAR] Make Your Existing Marketing Work Harder for AI Search Visibility</a></h3> <div class="has-text-align-right wp-block-post-date"><time datetime="2026-03-09T09:00:07+00:00"><a href="https://townsend.bunksite.com/webinar-marketing-ai-search-visibility/">March 9, 2026</a></time></div> </div> </li><li class="wp-block-post post-26113 post type-post status-publish format-standard has-post-thumbnail hentry category-industry-insights category-marketing-analytics category-seo tag-ai-marketing tag-ai-seo tag-conversion-tracking"> <div class="wp-block-group alignfull is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-154222c2 wp-block-group-is-layout-flex" style="border-bottom-color:var(--wp--preset--color--accent-6);border-bottom-width:1px;padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30)"> <h3 class="wp-block-post-title has-large-font-size"><a href="https://townsend.bunksite.com/ai-search-kpis-traffic/" target="_self" >AI Search KPIs: Why Traffic No Longer Tells the Full Story</a></h3> <div class="has-text-align-right wp-block-post-date"><time datetime="2026-03-06T09:00:06+00:00"><a href="https://townsend.bunksite.com/ai-search-kpis-traffic/">March 6, 2026</a></time></div> </div> </li><li class="wp-block-post post-26105 post type-post status-publish format-standard has-post-thumbnail hentry category-digital-advertising category-industry-insights category-news tag-digital-advertising tag-paid-ads tag-paid-social tag-social-media-advertising"> <div class="wp-block-group alignfull is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-154222c2 wp-block-group-is-layout-flex" style="border-bottom-color:var(--wp--preset--color--accent-6);border-bottom-width:1px;padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30)"> <h3 class="wp-block-post-title has-large-font-size"><a href="https://townsend.bunksite.com/paid-search-vs-paid-social-ai-funnel/" target="_self" >Paid Search vs. Paid Social in an AI-Driven Funnel</a></h3> <div class="has-text-align-right wp-block-post-date"><time datetime="2026-03-05T09:00:53+00:00"><a href="https://townsend.bunksite.com/paid-search-vs-paid-social-ai-funnel/">March 5, 2026</a></time></div> </div> </li></ul> </div> </div> </main> <footer class="wp-block-template-part"> <div class="wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained" style="padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--50)"> <div class="wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow"> <div class="wp-block-group alignfull is-content-justification-space-between is-layout-flex wp-container-core-group-is-layout-e5edad21 wp-block-group-is-layout-flex"> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:100%"><h2 class="wp-block-site-title"><a href="https://townsend.bunksite.com" target="_self" rel="home">townsend.bunksite.com</a></h2> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <div style="height:var(--wp--preset--spacing--40);width:0px" aria-hidden="true" class="wp-block-spacer"></div> </div> </div> <div class="wp-block-group is-content-justification-space-between is-layout-flex wp-container-core-group-is-layout-570722b2 wp-block-group-is-layout-flex"> <nav class="is-vertical wp-block-navigation is-layout-flex wp-container-core-navigation-is-layout-fe9cc265 wp-block-navigation-is-layout-flex"><ul class="wp-block-navigation__container is-vertical wp-block-navigation"><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="#"><span class="wp-block-navigation-item__label">Blog</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="#"><span class="wp-block-navigation-item__label">About</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="#"><span class="wp-block-navigation-item__label">FAQs</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="#"><span class="wp-block-navigation-item__label">Authors</span></a></li></ul></nav> <nav class="is-vertical wp-block-navigation is-layout-flex wp-container-core-navigation-is-layout-fe9cc265 wp-block-navigation-is-layout-flex"><ul class="wp-block-navigation__container is-vertical wp-block-navigation"><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="#"><span class="wp-block-navigation-item__label">Events</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="#"><span class="wp-block-navigation-item__label">Shop</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="#"><span class="wp-block-navigation-item__label">Patterns</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="#"><span class="wp-block-navigation-item__label">Themes</span></a></li></ul></nav> </div> </div> <div style="height:var(--wp--preset--spacing--70)" aria-hidden="true" class="wp-block-spacer"></div> <div class="wp-block-group alignfull is-content-justification-space-between is-layout-flex wp-container-core-group-is-layout-91e87306 wp-block-group-is-layout-flex"> <p class="has-small-font-size">Twenty Twenty-Five</p> <p class="has-small-font-size"> Designed with <a href="https://wordpress.org" rel="nofollow">WordPress</a> </p> </div> </div> </div> </footer> </div> <script type="speculationrules"> {"prefetch":[{"source":"document","where":{"and":[{"href_matches":"/*"},{"not":{"href_matches":["/wp-*.php","/wp-admin/*","/wp-content/uploads/*","/wp-content/*","/wp-content/plugins/*","/wp-content/themes/twentytwentyfive/*","/*\\?(.+)"]}},{"not":{"selector_matches":"a[rel~=\"nofollow\"]"}},{"not":{"selector_matches":".no-prefetch, .no-prefetch a"}}]},"eagerness":"conservative"}]} </script> <script type="module" src="https://townsend.bunksite.com/wp-includes/js/dist/script-modules/block-library/navigation/view.min.js?ver=b0f909c3ec791c383210" id="@wordpress/block-library/navigation/view-js-module" fetchpriority="low" data-wp-router-options="{"loadOnClientNavigation":true}"></script> <script> const lazyloadRunObserver = () => { const lazyloadBackgrounds = document.querySelectorAll( `.e-con.e-parent:not(.e-lazyloaded)` ); const lazyloadBackgroundObserver = new IntersectionObserver( ( entries ) => { entries.forEach( ( entry ) => { if ( entry.isIntersecting ) { let lazyloadBackground = entry.target; if( lazyloadBackground ) { lazyloadBackground.classList.add( 'e-lazyloaded' ); } lazyloadBackgroundObserver.unobserve( entry.target ); } }); }, { rootMargin: '200px 0px 200px 0px' } ); lazyloadBackgrounds.forEach( ( lazyloadBackground ) => { lazyloadBackgroundObserver.observe( lazyloadBackground ); } ); }; const events = [ 'DOMContentLoaded', 'elementor/lazyload/observe', ]; events.forEach( ( event ) => { document.addEventListener( event, lazyloadRunObserver ); } ); </script> <script src="https://townsend.bunksite.com/wp-includes/js/comment-reply.min.js?ver=6.9.4" id="comment-reply-js" async data-wp-strategy="async" fetchpriority="low"></script> <script id="wp-block-template-skip-link-js-after"> ( function() { var skipLinkTarget = document.querySelector( 'main' ), sibling, skipLinkTargetID, skipLink; // Early exit if a skip-link target can't be located. if ( ! skipLinkTarget ) { return; } /* * Get the site wrapper. * The skip-link will be injected in the beginning of it. */ sibling = document.querySelector( '.wp-site-blocks' ); // Early exit if the root element was not found. if ( ! sibling ) { return; } // Get the skip-link target's ID, and generate one if it doesn't exist. skipLinkTargetID = skipLinkTarget.id; if ( ! skipLinkTargetID ) { skipLinkTargetID = 'wp--skip-link--target'; skipLinkTarget.id = skipLinkTargetID; } // Create the skip link. skipLink = document.createElement( 'a' ); skipLink.classList.add( 'skip-link', 'screen-reader-text' ); skipLink.id = 'wp-skip-link'; skipLink.href = '#' + skipLinkTargetID; skipLink.innerText = 'Skip to content'; // Inject the skip link. sibling.parentElement.insertBefore( skipLink, sibling ); }() ); //# sourceURL=wp-block-template-skip-link-js-after </script> <script id="wp-emoji-settings" type="application/json"> {"baseUrl":"https://s.w.org/images/core/emoji/17.0.2/72x72/","ext":".png","svgUrl":"https://s.w.org/images/core/emoji/17.0.2/svg/","svgExt":".svg","source":{"concatemoji":"https://townsend.bunksite.com/wp-includes/js/wp-emoji-release.min.js?ver=6.9.4"}} </script> <script type="module"> /*! This file is auto-generated */ const a=JSON.parse(document.getElementById("wp-emoji-settings").textContent),o=(window._wpemojiSettings=a,"wpEmojiSettingsSupports"),s=["flag","emoji"];function i(e){try{var t={supportTests:e,timestamp:(new Date).valueOf()};sessionStorage.setItem(o,JSON.stringify(t))}catch(e){}}function c(e,t,n){e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(t,0,0);t=new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data);e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(n,0,0);const a=new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data);return t.every((e,t)=>e===a[t])}function p(e,t){e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(t,0,0);var n=e.getImageData(16,16,1,1);for(let e=0;e<n.data.length;e++)if(0!==n.data[e])return!1;return!0}function u(e,t,n,a){switch(t){case"flag":return n(e,"\ud83c\udff3\ufe0f\u200d\u26a7\ufe0f","\ud83c\udff3\ufe0f\u200b\u26a7\ufe0f")?!1:!n(e,"\ud83c\udde8\ud83c\uddf6","\ud83c\udde8\u200b\ud83c\uddf6")&&!n(e,"\ud83c\udff4\udb40\udc67\udb40\udc62\udb40\udc65\udb40\udc6e\udb40\udc67\udb40\udc7f","\ud83c\udff4\u200b\udb40\udc67\u200b\udb40\udc62\u200b\udb40\udc65\u200b\udb40\udc6e\u200b\udb40\udc67\u200b\udb40\udc7f");case"emoji":return!a(e,"\ud83e\u1fac8")}return!1}function f(e,t,n,a){let r;const o=(r="undefined"!=typeof WorkerGlobalScope&&self instanceof WorkerGlobalScope?new OffscreenCanvas(300,150):document.createElement("canvas")).getContext("2d",{willReadFrequently:!0}),s=(o.textBaseline="top",o.font="600 32px Arial",{});return e.forEach(e=>{s[e]=t(o,e,n,a)}),s}function r(e){var t=document.createElement("script");t.src=e,t.defer=!0,document.head.appendChild(t)}a.supports={everything:!0,everythingExceptFlag:!0},new Promise(t=>{let n=function(){try{var e=JSON.parse(sessionStorage.getItem(o));if("object"==typeof e&&"number"==typeof e.timestamp&&(new Date).valueOf()<e.timestamp+604800&&"object"==typeof e.supportTests)return e.supportTests}catch(e){}return null}();if(!n){if("undefined"!=typeof Worker&&"undefined"!=typeof OffscreenCanvas&&"undefined"!=typeof URL&&URL.createObjectURL&&"undefined"!=typeof Blob)try{var e="postMessage("+f.toString()+"("+[JSON.stringify(s),u.toString(),c.toString(),p.toString()].join(",")+"));",a=new Blob([e],{type:"text/javascript"});const r=new Worker(URL.createObjectURL(a),{name:"wpTestEmojiSupports"});return void(r.onmessage=e=>{i(n=e.data),r.terminate(),t(n)})}catch(e){}i(n=f(s,u,c,p))}t(n)}).then(e=>{for(const n in e)a.supports[n]=e[n],a.supports.everything=a.supports.everything&&a.supports[n],"flag"!==n&&(a.supports.everythingExceptFlag=a.supports.everythingExceptFlag&&a.supports[n]);var t;a.supports.everythingExceptFlag=a.supports.everythingExceptFlag&&!a.supports.flag,a.supports.everything||((t=a.source||{}).concatemoji?r(t.concatemoji):t.wpemoji&&t.twemoji&&(r(t.twemoji),r(t.wpemoji)))}); //# sourceURL=https://townsend.bunksite.com/wp-includes/js/wp-emoji-loader.min.js </script> </body> </html> <!-- Performance optimized by W3 Total Cache. Learn more: https://www.boldgrid.com/w3-total-cache/?utm_source=w3tc&utm_medium=footer_comment&utm_campaign=free_plugin Page Caching using Disk: Enhanced Served from: townsend.bunksite.com @ 2026-04-23 19:32:52 by W3 Total Cache -->