Will Scott – Page 13 – townsend.bunksite.com

Internet marketing for plastic surgeons presents some interesting challenges. Surgical practices make a lot of money and are attractive targets. Unfortunately, more often than not, the results haven’t matched the promises.

Right when it came out I pointed to a recent article in the NY Times. This post is intended to clarify my thoughts in response.

Table of Contents

The good news:

Operating Room at the La Jolla Cosmetic Surgery Centre

You can’t ship a procedure, so the customer is most likely local
There’s a limited number of strong competitors (in most markets)
Directory and portal sites have to spread their effort
There are 10 spaces on page 1
The return on investment is high enough to absorb less than perfect targeting
Searches with local intent are both easier to compete for and more likely to lead to sales (cases)

The bad news:

It’s a noisy, channel – given the returns, everybody’s got an angle
“50% of my marketing budget is wasted, if only I knew which 50%”
The metrics a sales rep gives don’t mean anything
- A former partner resold Infospace advertising, they showed 4.5 million unique visitors a month — how many were in Topeka?
- There’s a lot of searches for non-selling search terms — I’d rather rank for “Portland rhinoplasty specialist” than “Maine plastic surgeon” — see point above
It’s easy for a portal to be the flavor of the month — get ranked, make sales, fall off
Every time you pay for advertising in this vertical (maybe all) you increase the incentive for your publisher to outrank you
As my old partner used to say, “A good salesman can sell anything once” — often that sexy sales pitch is just a pitch — more style than substance

We originally started working in this market around 2 years ago. Our first client was a very niche product peripheral to the mainstream practice. We did well for them and now have a number of cosmetic surgery practices under management and those who’ve been up a while are seeing great results.

So how do we do it? Obviously we can’t give away all the secrets, but surprisingly it’s good old-fashioned SEO, link-building and PPC. What we’ve found is that all the techniques which have historically driven ranking still work.

There is always “the new”, blogging, video optimization, Facebook, social media and the like but the basic unsexy blocking and tackling of traditional online marketing still works like a charm!

We often wonder, given the old – tried and true – methods still work, why is everyone else talking about buzzwords and gadgets. Maybe they’re not willing to put in the effort.

Return on Investment Analysis

One of the great things about modern web site analytics tools is that you can get really granular on the value of a click. What I mean is that we can know where visitors came from, what they wanted and how the contact was made (did they call, did they email).

In some cases, of course, we have less granular data but we can still get within a few percentage points of the value of an ad buy.

I’ve already posted about our use of call-tracking numbers. Honestly, we want to know what’s working. Since we don’t have a directory and we’re not a one-trick pony PPC aggregator we have some latitude. We don’t have a property in which we need to outrank you.

Since our relationship is with our client we get to be agnostic to the medium. We get to focus instead on the massage.

For example, every one of our clients knows to forward us contacts from directory sites whether new or renewing. In each instance, particularly on renewal we will check referrer traffic and see what we’ve gotten.

No traffic, no renewal!

Tracking, tracking, tracking

By tracking where users end up within our site analytics we can get a pretty good view of what actions are being taken by site visitors.

I agree with Jennifer Laycock when she says that it’s more important to focus on incremental improvement rather than out of the box domination. We tend to be more focused on growth in ranking, growth in contacts and of course growth in revenue.

As mentioned above, given you can’t ship a procedure, much of our focus needs to be on the offline conversion which we track by way of call-tracking numbers. Tim of Convert Offline is evaluating a new system which he reports integrates nicely with Google Analytics, but for now we’re doing it the old fashioned way with numbers from VoiceStar

(recently acquired by Marchex) and manual association of the data at the end of each month.

Again, it’s about growth in traffic, not a straight out of the gates flood.

What’s a hard-working plastic surgeon to do?

First and foremost, check references. Good ranking doesn’t necessarily mean results and if you can’t follow the trail from eyeballs on a site to procedures in your office run away.

Know that you are the authority! You don’t have to sell your soul to portals and lead generation sites just to fill your office. And the great news is when you consider the return, the investment is minimal.

Own the content, own the links coming in at YOUR site and you’ll never need to worry about the price going up. It takes work month after month, but at least it’s building your online reputation.

I’m not trying to blow our own horn here, but we verifiably drive leads at a cost of $20 – $50 per contact. The crazy thing is that Google Pay-Per-Click in major markets can cost as much as $15.00 / click for competitive phrases. In case you haven’t already figured it out there’s a big difference between a click and a contact. In fact, you’re doing great if you get above 5% conversion (contact) rate on a click.

The most important thing to remember is you can and should be hyper critical and insist on metrics. There’s no reason you can’t measure this stuff. There’s a margin for error but at a minimum you can see what your team is doing and look for those incremental improvements. As the bankers say “the trend is your friend”.

And… if you don’t know what the money you’re spending buys you, question it and insist on metrics to back up the answers.

Free tip:

If you’re a member of ASPS or ASAPS, sign up for their practice profile. They’re cheap as heck and you can’t get a more higher quality industry reference. And, if you’re a Mentor implant customer sign up for LoveYourLook.com – it’s coming up fast and I think there’s a deal for Mentor surgeons.

Yellow Pages Advertising for Plastic Surgeons

I know it’s scary, but it’s really OK to shut down that Yellow Pages ad. You’re not missing anything with just a bold listing. And, you can get way more bang for that buck online.

One last thing:

For our own information we keep a list of which directory / portal sites are ranking where.

If you want to know who’s ranking well in your town give us a call (504) 208-3900.

Here’s a quick sample (as of March 29th):

fort lauderdale breast enlargement
Site	Current Rank	Last Sample
plasticsurgery.org	Not in first 20.	NA
surgery.org	Not in first 20.	NA
aboardcertifiedplasticsurgeonresource.com *	Not in first 20.	NA
breastdoctors.com *	Not in first 20.	NA
breastimplants411.com *	Not in first 20.	NA
ienhance.com *	Not in first 20.	NA
implantforum.com *	10	NA
implantinfo.com *	Not in first 20.	NA
justbreastimplants.com *	1	NA
liposite.com *	Not in first 20.	NA
liposuction.com *	Not in first 20.	NA
lookingyourbest.com *	Not in first 20.	NA
loveyourlook.com *	6	NA
mybodypart.com *	Not in first 20.	NA
plasticsurgery.com *	Not in first 20.	NA
yourplasticsurgeryguide.com *	Not in first 20.	NA

Feel free to call with any questions — we love this stuff! (504) 208-3900

April 29, 2008

Never try to teach a pig to sing; it wastes your time and it annoys the pig.

Robert Heinlein – http://thinkexist.com/…/218581.html

Inspired to look this up based on a conversation with a client – she was talking about discussing marketing with her husband and that it was a frustrating experience for both of them.

Robert A. Heinlein’s statement about not trying to teach a pig to sing is an analogy for never attempting something which is impossible or futile. In other words, don’t waste your time and energy on something that has no chance of success. This same sentiment can be found in other popular sayings, such as “Don’t try to fit a square peg in a round hole,” or “Don’t try to push a rope.” All of these phrases suggest that some tasks are simply not achievable and attempting them is a waste of time and resources.

The notion of “teaching a pig to sing” carries a particularly strong meaning because pigs are known for their loud and distinct grunts, which are very different from human singing. Therefore, it is impossible to teach a pig to sing because pigs simply cannot produce the sounds required for singing. This makes the analogy even more powerful, as it emphasizes the point that some tasks are simply impossible and should not be attempted.

Robert A. Heinlein’s statement can be seen as a warning to individuals not to attempt the impossible or to waste their time and energy on tasks that are not achievable. By making this analogy, he is reminding people to recognize when they are taking on a task that is beyond their capabilities. This is an important lesson that can be applied to a variety of scenarios, from personal relationships to professional endeavors.

April 28, 2008

Violet Marie Thompson – The Latest Influencer

How apropriate that our first flickr photo is also a new baby.

Please help us launch the career of another search marketer Violet Marie Thompson.

Violet Marie is the latest addition to our team of influencers. She joined us on Tuesday April 22nd.

Tuesday April 22nd is both Earth Day, and the closing day of Small Business Marketing Unleashed.

Violet’s mom Eva (left) was critical in our preparation for that event and responsible for just-in-time delivery of all of our conference swag.

And Violet’s aunt Angie (sporting the logo) is critical to Search Influence operations as our controller.

April 27, 2008

Local SEO (Local Search) at Small Business Marketing Unleashed

Sadly, I can’t tell you exactly what was said (I’d have to kill you apparently according to the organizers) but Matt McGee of SmallBusinessSEM.com gave a fantastically detailed presentation on all facets of local search.

I strongly recommend this conference for small businesses interested in internet marketing and those who might help them (like us).

Matt’s presentation was absolutely worth the price of admission.

So, like I said, we’re not supposed to recap too tightly but I want to give mega kudos to Matt for such a comprehensive piece of work. Matt’s both a good presenter and a fantastic slide preparer.

I want to recap a couple areas which I think could be easily done by any small business:

The basics of Local Search

Address on every page
Submit to Google Local Business Center
http://www.google.com/local/add/businessCenter
Submit to MSN Local
https://www.bingplaces.com/
Add & Fix listings at the major business databases
Andrew Shotland has a great post on this over at the Local SEO Guide

And some more advanced stuff

Add your physical address and local phone number on each page
More than one location? Make location pages
Make sure you have a “Location / Directions” page
Use location modifiers whenever you can in and important on-page areas</li> </ul> <li>And finally, one I love which wasn’t mentioned</li> <ul> <li>If the business has a multi-city reach make “Directions from [City Name]” pages — this way you can attract searchers looking for [search phrase] [nearby city] as well</li> </ul> </ul> <p>I can’t overstate how much I got from this conference. I’m a big fan of <a href="http://www.searchengineguide.com/">Search Engine Guide</a> and we’ll continue to support them as much as we can.</p> <p>We got to meet with quite a few small businesses which is always good for us as we learn how to help better.</p> <p>And of course, we got to network with lots of other search marketers. There’s a TON of folks targeting this market and we wish them well. The great news is there are many, many more small businesses than search marketing firms.</p> <p>Finally, and perhaps most personally gratifying, was the time spent with the Search Engine Guide bloggers and forum moderators and participants.</p> <ul> <li><a href="http://www.nineyards.com/about-us">Diane Aull</a> </li> <li><a href="http://moblogsmoproblems.blogspot.com/2006/07/bio.html">Mack Collier</a></li> <li><a href="http://www.polepositionmarketing.com/about-stoney-degeyter.php">Stoney deGeyter</a></li> <li><a href="http://www.lianaevans.com/about-liana-evans.html">Liana Evans</a></li> <li><a href="http://www.searchengineguide.com/jennifer-laycock/">Jennifer Laycock</a></li> <li><a href="http://www.sagerock.com/about/staff.html">Sage Lewis</a> </li> <li><a href="http://thelinkspiel.blogspot.com/">Debra Mastaler</a><br />Don’t tell my wife, but I have a big intellectual crush on Debra. I may need a poster for my office 🙂 Her workshop on link-building both affirmed and added to (significantly) our techniques.</li> <li>David Wallace</li> <li><a href="http://www.sparkplugging.com/about/">Wendy Piersall</a></li> <li>Matt Bailey</li> <li><a href="http://www.searchenginewriting.com/heather-lloyd-martin.shtml">Heather Lloyd-Martin</a></li> <li>Matt McGee</li> <li><a href="http://www.futureentrepreneur.com/">Chris Logan</a><br />One of my first contacts at the Search Engine Guide Forum and a wealth of great ideas.</li> </ul> <p>These are all some great, smart people from whom I’m happy to have had the opportunity to learn over the last few days and with whom I intend to grow friendships into the future.</p> <p>So, if you have a chance, do get out for the next Small Business Marketing Unleashed — we’ll be there too!</p> <p><strong>Update:</strong><br /> David Wallace has a MUCH more thorough review on the <a href="http://www.searchrank.com/sbm-unleashed-trip-report/">SearchRank blog</a>.</p> </div> <div style="margin-top:var(--wp--preset--spacing--40);" class="wp-block-post-date has-small-font-size"><time datetime="2008-04-22T23:38:47+00:00"><a href="https://townsend.bunksite.com/local-seo-local-search/">April 22, 2008</a></time></div> </div> </li><li class="wp-block-post post-1052 post type-post status-publish format-standard hentry category-seo"> <div class="wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained" style="padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)"> <h2 class="wp-block-post-title has-x-large-font-size"><a href="https://townsend.bunksite.com/leavefeedbackorg-mention-at-small-business-marketing-unleashed/" target="_self" >leavefeedback.org Mention at Small Business Marketing Unleashed</a></h2> <div class="entry-content alignfull wp-block-post-content has-medium-font-size has-global-padding is-layout-constrained wp-block-post-content-is-layout-constrained"><p>In this morning’s session at Small Business Marketing Unleashed <a href="http://www.searchengineguide.com/jennifer-laycock/">Jennifer Laycock</a> was talking about the value of ratings and reviews as a component of social media.</p> <p>For those of you who don’t know, Search Engine Guide is putting on a show this week focused on small businesses: Small Business Marketing Unleashed .</p> <p>I have been a huge fan of Search Engine Guide for a long time. I also plan to be a huge promoter of the next show.</p> <p>For a first show this seems to be a pretty good turnout and even for someone like me who does this for a living there’s always something worth seeing.</p> <p>What’s really interesting is that even thought these concepts are out of the mainstream, perhaps a little advanced, it’s presented in a way that I think is very accessible to the target market. Small businesses need a way to access this information and they’re not going to get that from the self-referential SEO conferences.</p> <p>I love it.</p> <p>Oh, so to the point, Jennifer was talking about ways that small businesses can engage social media. So often I say internet marketing is just like real life. Jennifer points to a number of ways in which this is true and mentioned the difficulty of small businesses incentivizing ratings and reviews.</p> <p>I got a chance to bring up leavefeedback.org. I advise anyone who has a locally focused business sign up. It’s a great way to help your customers know where to go to leave you reviews.</p> <p>And, keep an eye on <a href="http://www.searchengineguide.com/">Search Engine Guide</a> and try to get out next time for Small Business Marketing Unleashed. If you have a business online they’ll become critical tools in your kit.</p> </div> <div style="margin-top:var(--wp--preset--spacing--40);" class="wp-block-post-date has-small-font-size"><time datetime="2008-04-21T13:46:58+00:00"><a href="https://townsend.bunksite.com/leavefeedbackorg-mention-at-small-business-marketing-unleashed/">April 21, 2008</a></time></div> </div> </li><li class="wp-block-post post-1051 post type-post status-publish format-standard hentry category-industry-insights"> <div class="wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained" style="padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)"> <h2 class="wp-block-post-title has-x-large-font-size"><a href="https://townsend.bunksite.com/plastic-surgery-internet-marketing-ny-times/" target="_self" >Plastic Surgery Internet Marketing Hits the Big Time</a></h2> <div class="entry-content alignfull wp-block-post-content has-medium-font-size has-global-padding is-layout-constrained wp-block-post-content-is-layout-constrained"><p>The New York times is out with and interesting piece on Plastic Surgery Internet Marketing and how effective it can be.</p> <blockquote><p> <strong>Update: I’ve expanded on this post greatly in: <a href="http://www.searchinfluence.com/blog/plastic-surgery-marketing-2/">Internet Marketing for Plastic Surgeons – Less Scary than You Think</a>.</strong></p> <p>You may also be interested in: <a href="http://www.searchinfluence.com/blog/convert-offline/">Convert Offline – Everybody’s Doing It</a> </p></blockquote> <p>I’m sad to say we weren’t featured. That said, we absolutely believe in <strong>Internet Marketing for Plastic Surgeons</strong> (as any of our Plastic Surgery Clients will tell you).</p> <p>I may say more later but for now, here’s the <a href="http://www.nytimes.com/2008/04/10/fashion/10Skin.html?ex=1365566400&en=53ebad6de28d086a&ei=5124&partner=permalink&exprod=permalink">NY Times piece</a>.</p> </div> <div style="margin-top:var(--wp--preset--spacing--40);" class="wp-block-post-date has-small-font-size"><time datetime="2008-04-10T15:31:54+00:00"><a href="https://townsend.bunksite.com/plastic-surgery-internet-marketing-ny-times/">April 10, 2008</a></time></div> </div> </li><li class="wp-block-post post-1045 post type-post status-publish format-standard hentry category-seo"> <div class="wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained" style="padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)"> <h2 class="wp-block-post-title has-x-large-font-size"><a href="https://townsend.bunksite.com/convert-offline/" target="_self" >Convert Offline – Everybody’s Doing It</a></h2> <div class="entry-content alignfull wp-block-post-content has-medium-font-size has-global-padding is-layout-constrained wp-block-post-content-is-layout-constrained"><h3>Return on Investment Through Call Tracking</h3> <p>Since I’m clearly not going to get to the proposals I had on tap for tonight I thought I’d go ahead and document a recent client experience I’ve been talking to a few folks about.</p> <p>I’ve told this story a few times recently in support of our use of call tracking numbers.</p> <p>There’s an old joke “Half of my marketing budget is wasted, if only I knew which half”.</p> <p><img loading="lazy" loading="lazy" decoding="async" class="alignleft size-full wp-image-165" title="Calls in The Bank" src="https://townsend.bunksite.com/wp-content/uploads/2008/12/iStock_000004649987XSmall.jpg" alt="" width="239" height="246" />For anybody who doesn’t know, call tracking is not a new idea. Yellow Pages have used them forever they called them RCF (remote call forwarding) numbers. Essentially a call tracking number is a number which routes calls to the main business number for the purpose of tracking incoming calls. Typically, these are assigned to an ad or campaign to gauge their effectiveness.</p> <p>I believe in Return on Investment! If what we do doesn’t make money for our clients they should stop paying us. The good news is we make them money and they continue to pay 🙂</p> <p>But, part of what we do includes helping them understand which of their marketing (ours or otherwise) is worth the money.</p> <p>We have been blessed to attract a significant number of clients within a high value vertical market. As you might imagine, we’re not the first and so many of our clients are already spending in directories and portals.</p> <p>Some of these are expensive.</p> <p>One of our clients was paying $20,000 / year for placement in one of these directories.</p> <p>And they questioned the value.</p> <p>So, we recommended the installation of call tracking numbers on their web site both for general web traffic and for referrals coming from this one directory site. After a few months we had the data we needed.</p> <p><img loading="lazy" loading="lazy" decoding="async" class="size-full wp-image-165 alignright" title="Calls in The Bank" src="https://townsend.bunksite.com/wp-content/uploads/2008/12/iStock_000006562137XSmall.jpg" alt="" width="298" height="197" />We developed a simple system that would automatically switch the phone numbers displayed on the site depending on the referral source. So, if a visitor arrived from this one site they saw a different number, calls from which were tracked.</p> <p>To be clear, we did this <em>on their site</em>. Using simple PHP and Javascript we avoided <a title="Doppleganger Sites" href="http://www.searchinfluence.com/blog/natpal/">mirroring their site</a> and the only change was the phone number.<br /> After 2 months we made a decision…</p> <p>They had gotten 4-6 calls a month from referrals from that one site…</p> <p>They shut it down and now have 20 K a year to put into more effective marketing.</p> <p>We use call tracking numbers on a number of sites, both for general information and for comparative analysis. This however was a special case, and it was great to be able to help our customer <a title="Stop Wasting Money on SEO" href="https://townsend.bunksite.com/blog/">stop wasting money</a>.</p> <p>Call tracking numbers are inexpensive and easy to set up. If we’d paid 10X as much for the numbers it would have still been worth it when we saved our client 20K.</p> </div> <div style="margin-top:var(--wp--preset--spacing--40);" class="wp-block-post-date has-small-font-size"><time datetime="2008-03-12T22:30:28+00:00"><a href="https://townsend.bunksite.com/convert-offline/">March 12, 2008</a></time></div> </div> </li><li class="wp-block-post post-1050 post type-post status-publish format-standard hentry category-industry-insights"> <div class="wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained" style="padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)"> <h2 class="wp-block-post-title has-x-large-font-size"><a href="https://townsend.bunksite.com/miriam-ellis-asks-a-lot-of-questions/" target="_self" >Miriam Ellis Asks A Lot of Questions</a></h2> <div class="entry-content alignfull wp-block-post-content has-medium-font-size has-global-padding is-layout-constrained wp-block-post-content-is-layout-constrained"><p>At the risk of repeating myself, Miriam of Solas Web Design in her SEO Igloo blog has been engaged for a few weeks in an investigation of Local SEO culminating with a series of interviews. Miriam was nice to include me and most recently asked me to respond to some questions from the comments on one of her recent posts.</p> <p>This is an answer both to Miriam and to current and future clients wondering about our process.</p> <p>What this post will not cover:</p> <ul> <li>Managing offline conversion (I’m working on a case study for this)</li> <li>Effective map spamming techniques (If I knew, I wouldn’t tell – “first do no harm”)</li> </ul> <p>So, here we go!</p> <p>Most of what we know around here comes from years of testing in the local space on behalf of yellow pages publishers.</p> <p>Yellow pages are in decline and usage is moving online. In response to this, Google, Yahoo, MSN and a hundred other folks small businesses never heard of are trying to connect local searchers to local businesses.</p> <p>I believe that <a title="Own your own ranking" href="https://townsend.bunksite.com/blog/">small businesses need to control their own destiny</a>. They give up this control whenever they pay someone else who has a vested interest in outranking them.</p> <p>This argument sometimes leads us to counsel against paying for inclusion even when there’s traffic to be had from that source. And it always leads us to be skeptical… and to test (see upcoming post on managing offline conversion).</p> <p>In working with <a title="Search Influence Customer Testimonials" href="http://www.searchinfluence.com/testimonials">local small businesses</a> we believe the following to be self-evident:</p> <ul> <li>Expectation setting is the hardest part</li> <li>Local SEO is <a title="Long Tail" href="http://www.longtail.com/about.html">long tail</a> SEO (long tail: more specificity leads to higher likelihood of conversion)</li> <li>“Low value” links are still valuable links</li> </ul> <p>We work with clients with monthly budgets of $99.00 to $9,900.00 and more. In every case, it’s important to realize that even small results can have a big impact when the expectations are right.</p> <p>And, amazingly enough we have been able to obtain #1 rankings for our clients’ “money” phrases at even the lowest budget levels. It just sometimes takes time (expectation setting is key).</p> <p>Working with service businesses with a local focus we find we can leverage the long tail nature of local search to deliver ready to buy customers.</p> <p>Here’s the great news: given the long tail nature of local service searches, link-building becomes less challenging.</p> <p>Even low value, free inclusion, <a title="Directory Critic" href="http://directorycritic.com/">directory links</a> can have significant value.</p> <p>Not everyone needs Yahoo! directory and BOTW to win. For local businesses targeted inbound links in abundance can make the difference.</p> <p>Two examples:</p> <div style="margin-left: 40px"><a title="Fine Art Exposure" href="http://www.google.com/search?q=baton+rouge+wedding+portrait">baton rouge wedding portrait photographer</a> — we were working with this client’s content longer than expected and started our link-building before site changes were deployed. They ranked #1 for this phrase without saying it once on their site with “low value” links alone.<br /> <a title="Greater Baton Rouge Signs" href="http://www.google.com/search?q=baton+rouge+signs">baton rouge signs</a> — having hovered at #4 & 5 forever, our client finally turned the corner after a year and took the #1 spot. Again, no paid links, no heavy duty paid directories, just steady link-building with directories and articles over time.</div> <p>These two are indicative of our small business clients. We have a package for them. It fits their budget and they get results.</p> <p>It should be obvious these aren’t giant budgets or super-competitive phrases. We have clients who are after those too, but their budgets are MUCH larger, the cost of their links greater and the variety of technique infinitely more.</p> <p>So, to answer the question, our lower budget clients are still doing great in local SEO with a comprehensive package of what some would consider <a title="Directory Link Building" href="http://www.seomoz.org/blog/the-wisdom-folly-of-directory-link-building">“low value” links</a>.</p> <p>It’s an oversimplification, but I always say it’s about 2 things, content and links. With those two, lather – rinse – repeat until you move on up. The more competitive the market, the more you have to repeat.</p> </div> <div style="margin-top:var(--wp--preset--spacing--40);" class="wp-block-post-date has-small-font-size"><time datetime="2008-03-12T21:25:38+00:00"><a href="https://townsend.bunksite.com/miriam-ellis-asks-a-lot-of-questions/">March 12, 2008</a></time></div> </div> </li><li class="wp-block-post post-1048 post type-post status-publish format-standard hentry category-seo"> <div class="wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained" style="padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)"> <h2 class="wp-block-post-title has-x-large-font-size"><a href="https://townsend.bunksite.com/seo-igloo/" target="_self" >SEO Igloo puts us on the hot seat</a></h2> <div class="entry-content alignfull wp-block-post-content has-medium-font-size has-global-padding is-layout-constrained wp-block-post-content-is-layout-constrained"><p>My friends at <a title="Miriam and Liam" href="http://www.solaswebdesign.net/">Solas Web Design</a> are doing a great interview series on “Local SEO”.</p> <p>These interviews are a little technical in some cases but still make a great read regardless of your level of knowledge. How do I know so much? One of them is with me 🙂</p> <p>Among the other usual suspects so far are:</p> <ul> <li>David Mihm – a <a title="David's site" href="http://www.davidmihm.com/">small business website designer</a> and SEO consultant off to find fame and fortune as a <a title="Portland SEO" href="http://www.davidmihm.com/">Portland SEO</a> </li> <li>Mike Blumenthal – who devotes way to much time to <a title="Understanding Google Maps" href="http://blumenthals.com/blog/">Understanding Google Maps</a> </li> <li>Andrew Shotland – The <a title="Local SEO Guide" href="http://www.localseoguide.com/">Local SEO Guide</a></li> <li>Tim – A fellow YP refugee who tells us how to Convert Offline (a pet concept)</li> <li>Me</li> </ul> <p>So, the most telling thing I’ve learned thus far is that 3 of 5 interviewees are Yellow Pages refugees.</p> <p>Miriam is doing a great service blogging, writing over at <a title="Miriam on SEG" href="http://www.searchengineguide.com/miriam-ellis/">Search Engine Guide</a> and keeping up with the goings on in local SEO.</p> <p>It’s a good thing too — It’s easier to live vicariously than try to add all that to my plate.</p> <p>Following any links in this post will take you to some great reading.</p> <p>Cheers,</p> <p>Will</p> </div> <div style="margin-top:var(--wp--preset--spacing--40);" class="wp-block-post-date has-small-font-size"><time datetime="2008-02-21T11:20:54+00:00"><a href="https://townsend.bunksite.com/seo-igloo/">February 21, 2008</a></time></div> </div> </li></ul> <div class="wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained" style="padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)"> </div> <div class="wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained"> <nav class="alignwide wp-block-query-pagination is-content-justification-space-between is-layout-flex wp-container-core-query-pagination-is-layout-b2891da8 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Author: Will Scott

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