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Author: Shira Pinsker

  • Search Influence Presents Virtual Training in Partnership with the Louisiana Hospital Association

    Louisiana Hospital Association logo image

    Search Influence presents “How to Gain CEO/Admin Trust & Buy-in on New Marketing Strategies” in partnership with the Louisiana Hospital Association (LHA) on Thursday, June 24, 2021. This is Search Influence’s second time this year partnering with the LHA for a virtual training just for the organization’s members.

    Established in 1926, the LHA is a not-for-profit association representing all types of hospitals and healthcare systems throughout the state. The LHA carries out its mission by providing services and resources to members through advocacy, education, research, representation and communication.

    About the Virtual Training:

    As a medical marketer, it’s your job to help hospital CEOs and administrators understand how new marketing strategies will fuel patient growth.

    Join Search Influence for a virtual training that demonstrates how to build a case for new marketing efforts, including tips on how to showcase how they’ll help you reach your audience and impact your hospital.

    Learning objectives for this event:

    • How to use qualitative & quantitative goals to plan and pitch marketing strategies
    • Tactics to demonstrate how a given strategy will help you reach a specific target audience
    • Guidance to tailor your discussion based on personality styles and role
    • Opportunities to leverage data in your decision making and discussions

  • Search Influence to Present at the 2021 Canadian Association for University Continuing Education (CAUCE)

    Search Influence will co-present “If You Build It, Will They Come? How to Design & Market an In-House Online Program” at the 2021 Canadian Association for University Continuing Education (CAUCE) conference, alongside our partner Christa Payne, the Assistant Dean, Administration and Operations for the Tulane School of Professional Development.

    CAUCE’S mission is to advance learning and workplace readiness in 21st century Canada, with a dedication to supporting the success of members serving professional and adult learners and diverse learning communities. The conference’s theme is “Spotlight 2021: Reimagining the role of CE in Higher Education.” This is Search Influence’s first time presenting for the CAUCE community.

    Session Description

    With the demand for online programs increasing, many universities will consider if and how they should go about creating online offerings. Some programs do well online, some don’t. In this session, we will help you think through the strategic thinking that went into your decision to create the program and the marketing, the data you used and what you may have missed.

    Search Influence and the Tulane School of Professional Development (SoPA) have made the mistakes and they have the learnings and will detail the process they defined and tweaked after building six in-house online programs. Our two speakers are deeply involved in the decisions and execution of our online programs and its marketing, and are able to get into specifics about what made our Master’s in Sports Studies successful and how we missed the mark on the Master’s in Security Studies.

    For those who rushed to bring programs online due to COVID, you’ll receive bonus tips on how to determine if you should keep those programs online.

    You Will Learn How To:

    • Identify the industry need
    • Assess the student population and define the target market
    • Strategize and run digital marketing
    • Monitor the viability of the program with data

    Speakers

    Assistant Dean, Administration & Operations for the School of Professional Advancement at Tulane University, Christa Payne
    Christa Payne is responsible for finances, operations, marketing, and facilities. In her role, Christa has worked to design and launch new online programs at both the graduate and undergraduate level. Christa has over 20 years experience in marketing, brand development, financial analysis and strategic consulting.

    She received her BA in Psychology from Sewanee and her MBA with a concentration in Strategic Management & Innovation from Tulane.

    Search Influence Director of Account Management, Alison Zeringue
    Alison Zeringue is responsible for client success and happiness as head of the digital marketing account strategy team. With over 10 years experience as a digital strategist and almost 4 years in higher education marketing strategy, Alison shares knowledge and insights from exposure to 100s of Search Influence clients.

    Alison is also a member of Search Influence’s executive leadership team focused on growing the business. Alison is a graduate of LSU’s Manship School of Mass Communication.

    Prior to joining Search Influence in 2011, Alison worked in marketing and advertising for small businesses, nonprofits and entrepreneurs throughout Louisiana. Her passion and tenacity for quality content, social media and their direct effect on search engine rankings are what makes her a key member of the Search Influence team.

  • Search Influence to Host Healthcare Marketing Webinar, “Performance Driven Marketing: Proving ROI for Hospitals and Healthcare Practices”

    Performance driven marketing: proving ROI for Hospitals and Healthcare Practices

    As a medical marketer, it’s your job to help hospital administrators and practice owners understand how their medical marketing investment fuels patient growth.

    Join Search Influence Director of Sales and Marketing, Paula French, and Sales and Partner Strategist Gabrielle Woodard for the free webinar, Performance Driven Marketing: Proving ROI for Hospitals and Healthcare Practices.

    Paula and Gabrielle will demonstrate how to tie your marketing efforts to the revenue of your hospital or healthcare practice and share best practices on how to measure performance data and track the value of your work.

    Learning Objectives for this Webinar

    • How to use marketing performance data to advocate for your marketing budget and plan
    • Guidance to evaluate if your marketing strategy helps reach your patient acquisition goals
    • Opportunities to bring conversions and transactions online, and how this makes everything—including your marketing—more trackable

  • Search Influence to Host Healthcare Marketing Webinar, “4 Ways Digital Marketing is Evolving”

    Take advantage of the changes in digital marketing to reach prospective patients!

    Search Influence has teamed with the Louisiana Hospital Association to bring you a webinar all about change! We’ve all been through so much this year, and change is something to which the digital marketing industry is incredibly accustomed.

    Join Search Influence Director of Sales and Marketing, Paula French, and Account Supervisor, Jordan Polhemus, for the free webinar, 4 Ways Digital Marketing is Evolving.

    Paula and Jordan will share knowledge from real-world examples and first-hand experiences to demonstrate you can leverage changes in the digital landscape to attract more patients. The webinar will also include dedicated time to address your questions.

    You will learn:

    • Tactics to adjust your medical marketing strategy in light of COVID-19 user behavior
    • Opportunities to reach your patients despite changes to Facebook Advertising Targeting
    • How to adapt to updates in Google’s Algorithm
    • Methods to capitalize on the shift to mobile devices

    *Note: Due to hurricane preparation, Search Influence and the Louisiana Hospital Association have rescheduled the webinar from its original August 25 date.

    If registered before this reschedule, your registration will automatically carry over to this new date. You do not need to re-register. You will receive a personalized link to join the day before the webinar.

    Louisiana Hospital Association logo

  • Search Influence to Host Education Marketing Webinar, “Top 7 Ways to Drive Prospects Into and Down the Funnel”

    Sign Up for Higher Education Marketing WebinarProspective students are showing growing interest in online learning.

    Many wonder if now is the time to continue their education rather than competing for opportunities in a shrinking job market. Those once resistant to the idea of online learning now feel comfortable pursuing experiences remotely. 

    Take advantage of these changing sentiments to drive enrollment! Join Search Influence Director of Sales and Marketing, Paula French, and Account Supervisor, Ariel Tusa, for the free webinar, Top 7 Ways to Drive Prospects Into and Down the Funnel.

    Paula and Ariel will share knowledge from real-world examples and first-hand experiences to demonstrate how to nurture prospects from awareness to application using website optimization, content, targeted advertising, and email marketing. The webinar will also include dedicated time to address your questions.

    You will learn:

    • How COVID-19 impacted education search trends
    • Tactics to get your programs in front of career changers
    • Ideal formula and structure for program and degree page content that converts
    • Opportunities to create innovative conversion points on your website that help you qualify leads

    If you can’t make the live session, be sure to still register and we will send you a recording of the webinar.