Author: Ann Wanserski

  • Meet Angie Scott, Co-Founder & Chief Operations Officer, Search Influence

    This blog is part of a series Search Influence is doing in anticipation of International Women’s Day on March 8th. We love to tout that 70% of our staff members are women and 66% of our senior management team are women, too. Far above the 20% average seen in the technology industry.

    As the Chief Operations Officer and co-founder of Search Influence, Angie Scott can’t help but laugh at the idea of a typical day at the office. Each day brings a distinct set of challenges to tackle. Since the company’s founding 11 years ago, Angie has grown quite comfortable with a constantly changing schedule and to-do list.

    “The thing I love about my day is that there is no such thing as a typical day,” explained Angie. “[It] could be anything from management of the company and teams in general, to negotiating with partners and vendors to overseeing Accounting and HR.” It’s not uncommon for her work days to extend into the p.m. as she works with her husband and Search Influence co-founder, Will Scott, to hash out new solutions to make the business run more efficiently.

    Angie-Scott - Search-Influence

    As a working mom, it’s vital to Angie that these solutions include creating a workplace environment where employees don’t have to choose between a career and parenting. As a result, Search Influence offers added flexibility for parents when the inevitable challenges come up. From leaving early to pick up a sick kid from school to having a comfortable and private area to breastfeed for new moms, the culture at Search Influence was built around the realities of parenthood.

    “I truly enjoy being a working mom and want the other women that are out there that have the same feelings to be comfortable that they can do it all. We all know that moms are serious, playful, organized, and in charge—isn’t that who you want to be in the workforce with!” said Angie.

    A big part of cultivating this environment is Angie’s honest approach to the “balancing act” of juggling motherhood and business. With so many moving parts, she has learned that the best approach to reducing stress is to simply embrace the natural ebb and flow of life rather than focusing too much on the perfect balance.

    “You have to wake up each day believing it will all happen, it will be ok, and that you can take on anything, and then, just do it. I blend my balance—work comes home, family comes to work (literally…remember, I co-own this business with my husband), and I don’t cut off either one just because my environment is changed,” explained Angie. “In other words, if my kids have to hear about something I am challenged with or am updating my husband on regarding work, then so be it. I think it will make them a better business person when they grow up!”

    Angie credits much of her inspiration and growth to her father. Growing up, she watched him work his way up from climbing poles with the local phone company to becoming the manager at CenturyTel for the entire state of Alabama.

    “My dad not only told me to work hard but also showed me what that meant from a very young age,” said Angie. “By that, I don’t mean 12-hour days, seven days a week. What I mean is that he taught me to never give up, never hold back, and to do whatever it takes to succeed—all while having a great attitude, because he held his values very close.”

    These values remain a big part of Angie’s driving force, both professionally and personally. Keeping family close, she hopes to pass on these same ideals to her children. With this in mind, she always makes time for quality, uninterrupted family activities, from a bike ride outside to just hanging out at home with a board game.

    She offers this same advice to any working woman: “Life brings a lot of changes, but your family doesn’t change, so look to them for help, support, mentorship, and friendship.”

  • Meet Paula Keller French, Director of Sales & Marketing, Search Influence

    This blog is part of a series Search Influence is doing in anticipation of International Women’s Day on March 8th. We love to tout that 70% of our staff members are women and 66% of our senior management team are women, too. Far above the 20% average seen in the technology industry.

    With a degree in marketing from E. J. Ourso College of Business at Louisiana State University, Paula Keller French has always been big on planning ahead. Now, as the Director of Sales & Marketing with Search Influence and moving into her seventh year with the company, she eagerly stays focused on turning her plans into reality.

    “Currently, my priority is creating our sales department from the ground up, including creating processes and training, coaching our new team, and hiring new sales executives,” said Paula. “My team’s goal is to play online marketing matchmaker by identifying the right marketing solutions to match business goals to help companies in almost any industry optimize their potential, with a heavy hand in medical, legal, tourism, manufacturing, and home services.”

    Image Of Paula Keller French Search Influence Director Of Sales And Marketing - Search InfluencePaula plays a key role in this transition. With her leadership, the sales team has experienced steady, strategic growth already this year. In the midst of this major project, she also just returned from speaking at two conferences on the West Coast.

    “I love telling others about the great results you can achieve for clients with online marketing,” she explained.

    Amidst all of these moving parts in her career, Paula still makes time for the important life moments. Another credit to her ability to plan ahead, she also relies on supportive friends and family to keep the scales balanced.

    “When we have an invite on the table, I try to always say yes, even if that means I need to jet from the office at five every once and awhile,” she said. “If I plan ahead on my work, then those days are not usually a problem. I don’t mind doing some work on a free weekend if it means I get to take advantage of midweek fun!”

    For Paula, fun usually consists of cooking and cocktails or getting out for a spin class or tennis game. Of course, as a newlywed, she also enjoys spending a free afternoon with her husband, Brent, most likely sipping white wine, eating boiled shrimp, and taking in views of Lake Pontchartrain. Family and friends always stay at the top of Paula’s priority list. In fact, she attributes a lot of her motivation and influence to her two sisters, Antonia and Alison, as well as her mom.

    “Most prominently, they taught me to be positive and kind towards loved ones and strangers alike,” she said. “I’ll always remember my mom baking pies for the team at the tire repair shop for Christmas 2005, when she became a way-too-regular customer as a result of all the construction debris in the streets post-K. I was amazed at how much she went out of her way to thank them!”

    Paula holds her relationships with her friends nearly as close. With a best friend she’s had since she was five years old, she remains thankful for the influx of supportive women in her life both personally and professionally. In fact, those relationships have had a tremendous impact on her identity today. So what would she tell a younger version of herself looking back?

    “Keep up with your friends and don’t let anything come between you. I’ve had some fantastic friends over the years that I’ve lost touch with, from neighborhood buds to schoolmates. I would tell 8-year-old Paula to hold on to them and keep pushing to maintain that relationship.”

  • Meet Erica Salm Rench, Production Manager 

    This blog is part of a series Search Influence is doing in anticipation of International Women’s Day on March 8th. We love to tout that 70% of our staff members are women and 66% of our senior management team are women, too. Far above the 20% average seen in the technology industry.

    After working in a full-time position, simultaneously earning an MBA from Tulane at night, and planning her wedding in the course of two years, it would be an understatement to say that Erica Salm Rench is a master of multitasking. Now, in her third year as the Production Manager for Search Influence and a working mom, she continues powering forward at rapid pace, both professionally and personally.Erica Salm Rench Search Influence Production Manager - Search Influence

    “Back then, I still felt like I had more ‘spare’ time than I do now as a working mom. Motherhood changes the game,” she explains, describing the time she gets to spend with her 2-year-old son, Ricky. “The time between picking up Ricky from school and before his bedtime is pretty sacred to me; then, I take the opportunity to catch up on work odds and ends post-Ricky’s bedtime when the need arises.”

    Now pregnant with her second child, Erica can’t imagine a day leaving the house without her phone and diapers in hand. She is thankful to work in a supportive environment and that Search Influence allows her to reach her professional goals without sacrificing her commitment to family.

    “Search Influence supported me 100 percent through my transition to motherhood. I was able to balance work and family during those first critical weeks and months that I transitioned back into working life. I also nursed my baby for 14 months and visited (still visit) him regularly at his school, which is just a few blocks away,” she said.

    Along with supportive family, including her husband, Tyler, Erica also attributes her professional motivation to a true pioneer, Sheryl Sandberg.

    “I love that [she] started such a relevant conversation about women in the workforce. She takes workforce equality a step further by encouraging women to take matters into their own hands by way of encouraging an understanding of why climbing the corporate ladder might look a little different for a woman, and empowering women to leverage the strengths of our gender,” reflected Erica.

    In her role as Production Manager, Erica hopes to embody Sandberg’s message. As the department lead, she oversees more than 30 employees within the company, while also managing projects, setting production goals, and keeping the pulse on team initiatives. Every day brings a new set of challenges and engagements, which is what Erica enjoys most about her job.

    With all of this on her plate, she always keeps a positive outlook, reflecting on some of the most simple yet powerful advice she’s received: “Envision what you want to achieve and where you want to be, then execute.”

    When she’s not busy at work and being a mom, she still manages to sneak in the occasional downtime for hobbies, from running and spinning to painting and crafts. Remembering a time pre-pregnancy, she also can’t resist a good meal with friends and family—especially if it included sushi, wine, and soft cheeses! And of course, as a child of the ‘80s, it would all be topped off with the perfect Madonna track, “Vogue.”

  • Meet Alison Zeringue, Director of Account Management, Search Influence

    This blog is part of a series Search Influence is doing in anticipation of International Women’s Day on March 8th. We love to tout that 70% of our staff members are women and 66% of our senior management team are women, too. Far above the 20% average seen in the technology industry.

    Since her start in 2011, Alison Zeringue has played a key role within the Account Management department at Search Influence. Before her start at Search Influence, she earned her B.A. in Communication from LSU and worked at a nonprofit called Prevent Child Abuse Louisiana, a cause for which she remains a passionate advocate.

    Now, as the Director of Account Management, she continues to provide vital support to her team and the growth of the company. Her days at the office start early with some peaceful preparation before she leads the department morning meetings.

    Picture Of Alison Zeringue Search Influence Director Of Account Management - Search Influence“I’m typically at my most productive and creative in the mornings, so I use that uninterrupted time to work on large projects that require big picture thinking, strategic planning, etc.” she said.

    Once her workday ends, she is usually dancing, baking, or crafting. She also loves spending time with friends and family, and she credits her dedication and drive to her biggest supporter—her mom.

    “The person I admire most is my mom. She is an incredibly strong person who’s been through a lot in her life, but she remains the anchor, holding our family together! She had a successful career as a nurse, is the mother of five children, has demonstrated what a successful marriage looks like, and meanwhile, has been the caretaker for family members in need of care,” she said.

    A new mom herself, Alison can see firsthand just how hard her mom worked. Along with her family, she is happy to have great inspiration at Search Influence, watching her co-workers master motherhood and careers.

    “I anticipate it being challenging, but judging from the great examples set by my kickass coworkers who are also moms, I believe Search Influence will be supportive of my personal and professional goals—just as they are now!” said Alison.

    To balance the work/life routine, while also juggling first-time pregnancy, Alison always tries to make time for some zen when she leaves the office. While she knows that the “perfect balance” isn’t always attainable, she relies on the support of family and co-workers to make it through the give and take.

    “I balance work and life by fully unplugging when I can, rather than trying to stay connected 24/7,” she said. “In order to do that, you need a personal productivity method and to understand your own habits and traits, like when you are most productive, so that you can prioritize appropriately. It doesn’t always work out quite that seamlessly, of course, so I have a home office setup, which helps me to get some privacy and focus when I need to put in some extra hours from home.”

    Of course, the occasional spa day always helps her unwind, too. Especially as the baby bump makes toe touches pretty much impossible, she’s eager to get one last pedicure in before the big arrival day. As she prepares for the next phase in her life, it’s the perfect time to reflect on her biggest life lessons thus far. So just what would she tell her 8-year-old-self today?

    “Keep being yourself, girl! Don’t be afraid to try new things—mayo is really not all that bad and, believe it or not, someday you’ll love brussel sprouts,” Alison reflected with a laugh. “Take risks every once in awhile and get into some more trouble!”

    Speaking of spa days, do you know a hardworking woman like Alison that deserves recognition? Search Influence is giving away a day at the spa to the hardest working New Orleans woman. If you know an amazing woman who either owns her own business or works 40+ hours making a difference at a New Orleans business, please click here and nominate her. A winner will be announced on March 8th, International Women’s Day.

  • Search Influence Year in Review: Our Top 10 SEO Blog Posts of 2016

    With this year drawing to a close, now is the time to reflect on the year and prepare for a successful and productive 2017. In keeping with this, we’ve highlighted our top SEO blog posts of 2016 to get you extra pumped for your New Year’s re-SEO-lutions.

    Image Of Happy New Year Script - Search Influence

    1. An Update: How to Get Rich (Answers, That Is) With Google

    In 2016, it’s estimated that approximately 40 percent of queries on Google resulted in “Rich Answers.” So what are these Rich Answers, and how can your website get selected for a Rich Answer on Google’s search engine results page (SERP)? This updated post gives you all the details.

    2. Barnacle SEO – Local Search Engine Optimization for the Sam’s Club Crowd

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    For small businesses with small budgets, the “Barnacle SEO” approach may have big payoffs. Learn how attaching yourself to the white whales of the SEO world can expose you to new markets and customers.

    3. Nix the Wix SEO Challenge: Tips & Tricks

    Sure, Wix is the uber-easy-to-use, code-free web developing platform for dummies, but just how well do Wix sites get along with search engine optimization? Thanks to these quick tips and tricks, it’s easier than you may think for Wix sites to play nice with SEO.

    4. 10 SEO Blogs You Should Be Following

    Fancy yourself a true SEO connoisseur? This list outlines all the insider blogs you should be reading to stay up to date on the constantly changing world of search engine optimization. Hey, even if you’re new to the game, resources like the Google Blog and MOZ Blog provide a plethora of information to get started.

    5. These 10 Expert Tips Will Drive Traffic to Your Business’s Website

    Driving traffic to your website means driving sales for your business. Our in-house experts share their insights when it comes to getting people in the online door. Hint: If you’re promoting on Facebook and publishing press releases, then you’re off to a good start.

    6. 5 Tips to Improve Local Search Rankings Even If You Don’t Have a Physical Location

    Many businesses are opting for prime real estate on the interweb instead of brick and mortar locations, but that doesn’t mean you need to sacrifice website optimization. Check out these five tips for increasing your ranking.

    7. Google My Business for Doctors: Visibility, Authority, & SEO

    Claiming or creating a Google My Business listing can have big search impacts for medical practices. Follow this step-by-step guide for single practitioner practices, multi-practitioner practices, and multi-location practices.

    8. Local SEO: How to Clean up Citations for Better SERP Visibility

    A citation is the presence of a business’s name, address, and phone number (NAP) on any website. The consistency and accuracy of your NAP across sites will improve your local SEO rankings. Learn the four basic steps to complete an effective citation cleanup.

    9. 12 Things You May Not Know About Online Marketing

    Are you ready to be shocked and awed by the amazing (and hard to predict) world of online marketing? Here’s a list of some of the things that caught our Search Influence team members by surprise when they were rookies in the game.

    10. The Importance of Content Marketing to Your SEO Strategy

    Content marketing is the bread and butter of your SEO strategy and, in many ways, the success of your brand. Are you telling a relevant and compelling story about your business? Are you targeting the right audiences? This post will help you answer these important questions.

    What better way to bring in the new year than with a new online marketing strategy? We hope these posts offer some helpful insights and maybe even a little motivation for a productive and optimized 2017.