Author: Search Influence Alumni

  • Like Our Facebook Page and Help a Worthy Cause

    Here’s Your Chance to Help a Worthy Cause

    For the fourth straight year, Search Influence is proud to be promoting breast cancer awareness through a unique initiative it calls “Likes for Lives.” The ask is simple: for each new “like” the Search Influence Facebook page receives between October 1 and 31, the company will donate $1.00 to the Breastoration Fund. Created by three breast cancer survivors, Breastoration provides educational resources and financial assistance to women seeking breast reconstruction after breast cancer.

    Likes for Lives Gif

    Search Influence offers the “Likes for Lives” program to its clients and partners, including elective surgery practices that wish to increase awareness of their services and commitment to the cause. In an early example, in 2011, Search Influence client Donaldson Plastic Surgery gained 332 fans during the month of October to support its charity of choice, the Stefanie Spielman Fund in Ohio. The practice rounded up its donation, giving the breast cancer research fund $500.

    “We saw the program succeed with our clients, so we thought it was appropriate to implement it ourselves and raise some money for a good cause,” Search Influence CEO Will Scott said. “Since we are a primarily female organization, including some women who have been touched by breast cancer in their families, the Breastoration Fund’s mission resonates with us.” Since 2013, Search Influence has donated $5,000 to help fight breast cancer.

    Search Influence Likes for Lives campaign image

    This year, the goal is 700 new likes. To kick off the “Likes for Lives” campaign and to increase awareness of breast cancer, team members wore pink today. We encourage other NOLA tech companies to do the same.

    Search Influencers wear pink for Likes for Lives campaign

    So what are you waiting for? Like the Search Influence Facebook page. Share it with your friends and family, and ask them to like it, too. Let’s exceed the goal this year!

  • Search Influence Jobs: What Does an Internet Marketing Associate Do?

    As Search Influence continues to grow, we often get asked by job applicants, “What exactly does an Internet Marketing Associate do?” So last week, I took over the Search Influence Twitter and shared my day with all of our followers. In short, being an Internet Marketing Associate on Content Team consists of a whole lot of reading, a fair amount of writing, and lots of laughter. Here’s a recap.

    Our Morning Meeting

    Search Influence Jobs Twitter Check-in

    The meeting starts off sedately enough, with a breakdown of the number of tasks due for the week and for the day, as well as yesterday’s achievements. After announcements, and an overview of current projects if it’s “Tuesday Touch-Day,” it’s time for Word of the Day. Each team member takes turns presenting an interesting word to the team, and we have until the next morning meeting to submit a sentence containing that word. The word’s presenter chooses their favorite sentence, and that sentence-writer is the daily winner. The person who wins the most sentences during the month gets to wear a sparkly gold Word Wizard cape for the next month. (And yes, I won for Monday’s word and am now in the lead for the cape.)

    My Annual Review

    Search Influence Jobs 1

    Monday was a particularly interesting day for me, since it was my work-iversary! I had completed one year at Search Influence, and after my star ceremony, when a star is added to our name banner to mark another year, it was time for my annual review. I’ve heard rumors that at other companies this is a super scary thing. But not at Search Influence. That’s because once a week, every team member meets with their manager and talks about their workload and performance. By the time reviews roll around, there are no surprises.

    The Workload

    Once my review was over, it was time to begin my daily workload. Content Team works with all the words that are part of an SEO or Social Media campaign. We edit website content, blogs, and social media posts all day, and write video scripts, sponsored articles, and paid ads. I work a lot on what we call ‘high-touch’ deliverables—things that require a bit more knowledge and time to complete. This includes product descriptions, LinkedIn social media campaigns, PPC ad copy, image optimizations, and site audits. My favorite, by far, is the site audit.

    Site audits are the most technically oriented pieces of content we edit. A member of the Tech Team (our IMA cousins) goes through every aspect of a website and checks for things like canonicalization errors, coding issues that could confuse search engine crawlers, and site load speed. They then make recommendations on how issues can be fixed. It’s my job to go through these recommendations and clean them up, taking care of any grammatical errors, as well as reworking some sentences so they’re more clear to someone who has no idea what ‘canonicalization’ means. Site audits can be 40 pages long, so it takes a good bit of focus, but I absolutely love learning about the techy underbelly of SEO.

    Our Afternoon Check-In

    Search Influence Jobs Twitter Checkin

    After my site audit was all sorted out, it was time for my favorite part of the day—the afternoon check-in! When 2:30 strikes, it’s time to take a break, chat with the team, and just get re-pumped for content. We discuss how many tasks we have left for the day, but we also discuss anything weird or interesting people learned over the course of their editing. One time, we started talking about a pig that was a witness during a witch trial, and our manager started crying she was laughing so hard. We also do some group stretching, since one of our fun facts that wasn’t so fun was about how sitting around at a desk all day can kill you. Doing a bit of office yoga makes us all feel more relaxed and less likely to have our muscles solidify in a sitting position.

    Winding Down

    With a pretty hectic morning, I was glad for a “more of the same” kind of afternoon. I edited some tasks, which helped to clear out the team bucket (the list of all the tasks on the team for the day). When you’ve got a robust workload, it’s surprising how fast the day goes by.

    Before I knew it, it was 5 o’clock. If it was Friday, it would have ended with “This is How We Do It” by Montell Jordan blasting from someone’s computer. Since it was only Monday though, the denouement was more casual, with a chorus of “bye, y’all’s” echoing around the office. Friendly place, New Orleans. Speaking of, if you live in New Orleans or want an excuse to move here (and who doesn’t?), and you read and write English (or French or Spanish), you really should apply to join Content Team. With every day being as fun as this one, it’s sure to be a career, you won’t forget.

  • Link Building: How to Develop a Winning Link Profile

    The Basics of Link Building

    Backlinks are a significant factor in a website’s search visibility. When a site links back to your website, it signals to search engines that it’s authoritative enough to be an information resource for other websites. That’s why it’s so important to any SEO strategy.

    However, SEO’s and businesses alike walk a thin line when it comes to generating backlinks for their sites. Each backlink has a different value depending on that source site’s own authority and trustworthiness. The goal is to develop a diverse but high-value link profile of authoritative links from a variety of source types. This process is called link building.

    I like that your backlink profile's so natural image

    Link building can be categorized into two different types of work: manual link building, where a link is submitted to directories or included in profiles, and editorial link earning, where a site links to your website organically because they want to share or refer to your content.

    Manual Link Building

    It may seem like this is not the preferred method for link building. However, don’t forget that we want a diverse link profile. The character of your link profile reflects the character of your business to search engines.

    It’s natural to place your website and information on sites that potential customers may use to find a business like yours (i.e. directories) or in your social profiles. This is the same as adding your business’s information to a phone book or business card that you share with people.

    When doing manual link building, just remember that you want the sources of your links to make sense and reflect the authority and relevance you’d like your website to have. Ideally, these links come from sources like your social profiles, local directories like Google Maps or Yelp, and niche directories that apply to your industry (Healthgrades.com for doctors, for example).

    Editorial Link Earning (aka Link Attraction)

    It’s a little more difficult to build out the other side of your link building strategy—editorial link earning. You can’t control these links like those that you manually build. However, link earning is a great opportunity to show the internet just how great you are at what you do and can result in some of the most valuable links out there. It should also already fit into your overall branding strategy.

    So, what are editorial backlinks? These are links that people have shared on their own websites or social media back to your website. For example, if someone read a blog post that you wrote for your business and thought the content was so engaging and noteworthy, they shared it on Facebook or wrote their own blog referring to yours, you’ve just received an editorial backlink.

    Social interaction vector image

    This type of link building starts with creating great content and ends with sharing and strategically placing that content for the most relevant and influential users to see and engage with it.

    That’s it, the basic composition of any good link building strategy. Link building definitely takes some thinking but it is immensely valuable to your overall SEO. Directory and social profile links are important in building brand awareness, and creating and sharing great content is highly integral to exhibiting your business’s overall value and capabilities both on- and offline.

    To find out why link building is important for dentists, click here.

    Image 1 Credit

  • How Google Possum Has Affected 3 Pack: A Before and After Review

    Google Possum Update

    Throughout September, the local search industry has been watching the results of the dubbed Google Possum update.

    In August 2015, Google shook up local search results, which changed the Map Pack from a 7 Pack to a very exclusive 3 Pack. This change was a dramatic one by omitting many local businesses and by making inclusion nearly impossible for businesses in the exterior of city limits and in suburbs.

    Fast-forward two years, and we now have Possum.

    “Possum?”

    Joy Hawkins wrote an excellent blog post summarizing the effects observed by the Possum update, and in that post she attributes Phil Rozek with creating the Possum moniker because “it is fitting since many business owners think their Google My Business listings are gone, when in fact they are not. They have just been filtered — they’re playing possum.”

    And officially? … Possum is an unannounced update, meaning the SEO community collectively compared notes and decided this was an algo update. Google did not directly announce or confirm this update. However, John Mueller did Tweet a comment, which I completely paraphrase as “if you see stuff happening, maybe the Google Engineers are doing something.”

    Possum Update Tweet

     

    “Google is now filtering based on address and affiliation.”

    In her post on all things Possum, Joy Hawkins cleanly lists the effects of this change. Among her list is the observation that Google is now filtering results based on duplicate address, website, or affiliation.

    We see duplicates all the time in map results for local searches for any place that has multiple practitioners:

    • Doctors (plastic surgeons, orthopedists, dermatologists … )
    • Lawyers
    • Dentists and orthodontists
    • Hair salons
    • Etc.

    For example, a doctor’s clinic can have numerous Google-allowed listings: one for the practice and one for each physician or practitioner seeing patients at that practice. Each of these listings will have the same address, phone number, and website, so one clinic or practice can end up with multiple listings and dominate the results landscape.

    But user experience for such a repetitive Local Pack is not ideal, and Google is all about user experience. We have a plastic surgeon client, Deluca Plastic Surgery in Albany, NY, who has been fighting this battle for a long time.

    Dominating the Local Pack No More

    Anyone searching “plastic surgery Albany NY” back in April 2016 would have seen the 3 Pack all leading to the same practice. In fact, in the “More Places” Maps results, the same practice completely dominated with positions 1, 2, 3, 5, 6, 7, 8, and 16. What the heck, Google?!

    I had copied and pasted the Maps results into a spreadsheet just for fun back in April. I’m glad I did, because I can share this story with you. Here are just the first eight results from that April 2016 Maps search—those in yellow all lead back to the same practice:

    April 2016 Maps Search Results

    Our client was ranked at 18th and 20th. Our client is in Albany, and the website had and has stronger Domain Authority, stronger NAP, more reviews, and on and on, so it just didn’t make sense.

    We did some work to mitigate those results. We had some minor success, but fighting a battle against Google’s algorithm, you might not always come out a winner.

    And Then Possum Came Along

    Today, we now see Deluca in the 3 Pack. Woo hoo!
    Google maps results after Possum roll out

    We are feeling pretty good about this (don’t take the wind out of my sails), but we acknowledge that all is not perfect in this scenario. In this 3 Pack, the doctor in the second listing is a plastic surgeon at the practice represented in the first listing.  He has the same address and phone number, but he has his own, personally branded, website.

    This is one example among millions of searches, but it may suggest that domain is a primary indicator of the duplication filter. This needs lots more observation and input, and I encourage you to let us know if you have seen 3 Pack changes this September.

  • Pow! Ka-Blamo! Celebrate National Comic Book Day With These Classics

    September 25th is National Comic Book Day. A day set aside (by whoever makes up holidays) to celebrate the genius that is comic books!

    Now, before I get any further, I have something to confess—and you cannot judge me for it. I am not immersed deeply into the world of comic books. I have accompanied my siblings to many a comic book shop, and even been to a convention, but I am by no means an expert.

    However, I want to tell you about the comics that I hold close to my comical heart.

    1: Archie

    Pow! Ka-Blamo! Celebrate National Comic Book Day with These Classics 1

    According to Wikipedia, Archie came alive on pages starting in 1946. In a world recovering from World War II, Archie was used to be an example of the perfect American teen, albeit with hilarious hijinks. I really can’t tell you when I first read Archie, but I remember they were always next to the checkout at the grocery store. I would run through all the lanes to find the right one with the Archies, paying no mind to the other people trying to pay for their groceries. I had my favorites and read them with my mom in a time when we couldn’t agree on TV but we could agree on Archies. Jughead, Moose, Betty, Veronica, and even Reggie became part of my family through those many comics. I think there is still a tower of them hiding somewhere in my parent’s house.

    2: Maus

    Art Spiegelman’s comic book about the Holocaust’s impact on his family is a haunting visual way to present the horrors of war and discrimination. This was the first comic book that I read that, to me, had a purpose beyond telling a story. For a story relying so heavily on images, it is hard to describe how much impact Maus had on me without words. Spiegelman also drew In the Shadow of No Towers, which draws on his personal reactions to 9/11. This second book creates a much more visceral reaction from someone like me that, for the most part, grew up in the aftermath of 9/11.

    3: X-Men

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    My sister definitely got the visual creative genes in my family. She can draw, paint, sew, and construct beautiful things. I, on the other hand, can draw a mean stick figure. In high school, during the heights of both of our angst years, we bonded over her drawing us into the world of X-Men. We argued about powers and how we would fit into the canon of X-Men. Finding a place with my sister into their world of misfits made a couple of band nerds in high school feel a bit better.

    4: Superman

    I don’t think any comic book list would really be complete without mentioning Superman. He’s a bird, a plane, a man of steel! I read and watched Superman with my neighbor growing up. I can’t see the classic Superman without thinking about fighting over who got the top bunk at a sleepover. Superman also taught me that good deeds don’t need good recognition. If Superman can save the world without people knowing who he is, I can help a stranger with a door and be ok without a thank you. #payitforward

    Now, that might not have been a list of comic books that you would have thought go together, but to me, they are all intertwined. Everyone has a specific story about a comic, a movie, a restaurant, even a car dealership that you might not expect. Images and stories can greatly impact lives, which is a reason to celebrate National Comic Book Day, National Movie Day (Jan. 16), National Ad Day (Jan. 7), or even National Commercial Day (August 3).

    Credit Image 1 | Credit Image 2

  • Here’s How to Take Advantage of Google’s Expanded Text Ads

    AdWords Text Ads Image 3

    In May, Google announced a major expansion of the traditional 25-35-35 text limits we’ve come to know and begrudgingly abide. Trying to squeeze your brand name, unique selling propositions, an emotional appeal, a sense of urgency, and a killer call to action into just 95 characters, at times, amounted to a game of linguistic Tetris.

    Now, with double the characters to convince potential customers why they should convert, it’s become crucial to rethink how we think about ad copy and develop new tools for improving our Paid Search ad copy strategy.

    1: ALWAYS Use All of the Available Characters

    Take full advantage of Google’s generous gift! There has been some debate in the PPC realm concerning the truncation of ad copy based on the user’s device. However, an overwhelming majority of the literature suggests that you should be trying to get as close to that 30-30-80 limit as you can.

    2: Lead With Your Most Important Copy

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    Put the most important information at the start of a line, such as your call to action or promotional text. Headline 1 will always show, but depending on the screen size of the searcher’s device, Headline 2 and the Description could be truncated depending on the pixel width of your text.

    Even though you should be trying to hit the full 150 characters, you do want to ensure that the absolutely crucial information in your ad copy is placed at the start of each line.

    3: Brand + USP + Emotional Appeal + CTA = Click!

    We all have a variation of a similar formula for winning ad copy, now you can make sure that your ads are checking each of those boxes. Expanded Text Ads allow you to include content that previously may have been bumped from an ad in lieu of the more important call to action or brand name. Now, you have the space to try out new versions of your formula and find what works for your business.

    4: Develop Thematic Content

    AdWords Text Ads Image 2
    Don’t treat the different elements of the ads as separate entities. Use your extra characters to create content that flows from Headline 1 to Headline 2 and through the description.

    5: Provide Pre-Qualifying Information

    Are your landing pages seeing a lot of traffic but not converting visitors into customers? Now you can pre-screen would-be bounces by including qualifying information in the ad copy!

    For instance, if your plastic surgery practice only accepts candidates for Breast Lift surgery who are physically healthy, non-smokers, you can include this information in your ad to prevent users who won’t end up converting from initiating that first click (and spending your ad dollars!).

    Bonus Tip: Path Fields = Not Optional

    The “optional” Path 1 and Path 2 fields have replaced Google’s Display URL with the domain name now automatically populated from the Final URL. These combined 30 characters are a great area of opportunity to showcase the relevancy of your landing page to the searcher’s query. Highlight topical keywords, location specific services, or even promotions that show the user that your business provides exactly what they’re looking for.

    The number one rule is to be creative and try new things, so get started augmenting your ad copy today and share your results with us in the comments! Need help? Call the experts at Search Influence.

  • Here’s an Idea to Increase Your Facebook Following This October

    With 58% of Americans now on Facebook, it’s now more important than ever to make sure your customers — and those potential ones — LIKE your business’s Facebook page. But let’s face it, sometimes it is hard to convince your targeted audience to press that little LIKE button. But, we have a plan.

    Likes for Lives

    Introducing LIKES FOR LIVES.

    Likes for Lives Gif

    What Is Likes for Lives?

    Just in time for October’s Breast Cancer Awareness Month, Likes for Lives is a Facebook fan-building initiative that encourages your targeted audiences to “like” your Facebook page. They simply like your page, and in exchange, your business makes a $1 donation to your choice of breast cancer awareness/research non-profit organizations.

    Likes for Lives Works. Here’s 3088 Reasons.

    In October 2013, Search Influence launched our own Likes for Lives campaign. We wanted to increase the number of people who liked our Facebook page and pledged $1 for each new like. We designed a special cover photo for our Facebook page that told people what we were doing:Likes for Lives Facebook Cover Image

    We also launched a paid ad campaign on Facebook, targeting business owners who didn’t already like our page, who lived in the United States, with interests specific to industries we have done work. Here is an example of the ad we did (the arrow pointed directly to the LIKE button on our page):

    Likes for Lives Ad

    The results? In just one month, we earned 3,088 new followers, and we decided to donate $5,000 to The Breastoration Fund. Now that’s a true win/win.

    Since 2013, many of our clients have also incorporated Likes for Lives into their October marketing plans, many with similar results. They increased their Facebook following and were happy to donate to their own local breast cancer research/treatment non-profits.

    Are you interested in learning more about this program? Contact us today to get started.

  • Happy Working Parents Day: 10 Influencers On Lessons From Their Working Parents

    As someone who grew up with working parents, I learned a lot through my parents’ experiences.

    My dad was the “troubleshooter” at the automated and environmental control systems company he worked for. So, his ability to solve problems at work and around the house was something I learned. He always approached things with a can-do attitude and would just sit down and get what needed to be done, done. I’m definitely a problem solver at work, and I love to empower my team members to solve problems they encounter, too.

    My mom was a VP of a publishing company. While I can’t think of anything that sticks out that I learned from her growing up, other than a general hardworking attitude, she’s been an invaluable resource to me for general work best practices and how to do well in interviews in the past. I’ve also gotten a lot of management tips from her as I’ve grown in my career.

    So, in honor of Working Parents Day on September 16th, I sat down with 10 of my fellow influencers across our company to find out more about their experiences having working parents growing up. Here’s what they had to say.

    [youtube https://www.youtube.com/watch?v=NRGR-owCFm4&w=640&h=360]

    Gabrielle Benedetto - Search Influence

    Gabrielle Benedetto, Partner Relationship Manager

    Parent(s) And Their Jobs:
    Susan Benedetto – High school English teacher and Teach For America mentor turned Librarian who is now back in the classroom teaching high school English!
    Tim Benedetto – Self-employed contractor

    A Memorable Experience Visiting Your Parent(s) On The Job:
    Visiting my dad on the job usually meant I was sick.

    Since my dad was self-employed, it was easier for him to leave work and pick us up from school when we weren’t feeling well. But, instead of going home, we would go on the job with him. He would make a little bed for us by flipping over two 5 gallon mineral spirits buckets, laying a piece of plywood on top, and covering us with a paint splattered drop cloth for a blanket.

    Depending on how bad you felt, you would be asked to pick up a piece of sandpaper or a caulk tube. The smell of fresh paint still reminds me of a sick day. I would complain, but in that moment, I was being taught work ethic.

    What Having A Working Parent Taught You:
    After being on her feet and teaching hormonal teenagers for 8 hours, Mom would come home and cook a full course meal for us. Dinner was on the table every single night at 7. We would sit and eat as a family every night and homework was never an excuse to skip. After dinner, we would clear the table and Mom would sit right back down and start grading papers and preparing for the next day’s lesson plan.

    While she did bring work home, like many working parents, I think one of her favorite parts of the day was cooking and serving dinner for her family. For just a few hours she was Mom and not “Mrs. Benedetto.” Seeing her work all day long, and then come home to transform into a different role, was pure dedication. She taught me how to balance work and family, which may be one of the hardest tasks any working parent faces, but she made it look easy—even though I know it wasn’t.

    Memorable Advice From Your Parent(s):
    “Work as if you are being filmed and speak as if you are being recorded” Meaning—don’t do or say anything you wouldn’t want anyone to see or hear. It sounds a little mafiosa… but it stuck with me!

    Michelle Boyd - Search Influence

    Michelle Boyd, Internet Marketing Team Lead

    Parent(s) And Their Jobs:
    Cyndi – Store Manager for Kroger
    Carl – Worked for the state as the Director of Budget

    A Memorable Experience Visiting Your Parent(s) On The Job:
    I remember one time when the power went out from a snowstorm during the holidays. We all went as a family to check on the freezers and coolers at the store. At the time, I thought it was crazy that my mom had to worry about that kind of stuff when she wasn’t even working. Even at an early age, through her actions, my mom taught me that your individual success is directly dependent upon the success of the company you work for.

    What Having A Working Parent Taught You:
    Many people tell you not to bring your work home with you. What my parents taught me was the exact opposite. It is important to have a good work/life balance, and oftentimes, these two things will intermingle. What’s more important is to strive to do your best every day, learn from your mistakes, and celebrate your successes.

    Memorable Advice From Your Parent(s):
    My parents told me to hire people whose creativity and ingenuity exceed my own. They said I should want to work with people who will challenge me to be better and who will help the company to succeed, and therefore, help me succeed.

    Stephanie Burnison - Search Influence

    Stephanie Burnison, Account Associate

    Parent(s) And Their Jobs:
    Debbie Alexanian – Clinical Neuropsychologist
    Gary Burnison – CEO Korn/Ferry International

    A Memorable Experience Visiting Your Parent(s) On The Job:
    I used to visit my dad’s office a lot out in LA—it was so cool to see how everyone interacted with him, and also to see him in that light versus how I saw him every day: the swim-trunk-wearing, chill Southern California dude I knew him to be.

    What Having A Working Parent Taught You:
    It taught me to be independent, confident, determined, a hard worker, a fast learner, and to not accept failure.

    Memorable Advice From Your Parent(s):
    Attitude is Altitude.

    Courtney Cummins - Search Influence

    Courtney Cummins, Senior Quality Assurance Analyst

    Parent(s) And Their Jobs:
    Jack – Distribution Manager for a grocery store and later for Revlon
    Catherine Cummins – Security Guard for a distribution store

    A Memorable Experience Visiting Your Parent(s) On The Job:
    I remember being about eight years old and going into work with my dad on a Saturday morning. I was so excited that I even picked out what I was going to wear the night before (It was a basketball jumpsuit. It wasn’t great.). He worked at a distribution warehouse and I remember him giving me some product transportation logs to highlight. It was probably just busy work, but at the time, it felt like the greatest responsibility in the world.

    What Having A Working Parent Taught You:
    One of the biggest lessons I learned growing up with working parents was the importance of having a strong work ethic. It isn’t enough just to have a job and show up for it. They stressed the importance of giving your best to everything you do in life, and how determination and perseverance can go a long way.

    Memorable Advice From Your Parent(s):
    I can’t remember an exact piece of advice my parents gave to me when I started working; there was just an understanding of “you have a job that you are physically and mentally able to perform, so make sure you do so to the best of your ability.”

    Ryan Eugene - Search Influence

    Ryan Eugene, Senior Account Associate

    Parent(s) And Their Jobs:
    Jennifer – Specialty Sales Manager at a natural gas company
    Ronald – A contractor for Verizon

    A Memorable Experience Visiting Your Parent(s) On The Job:
    I visited my mother at work a few times, and it was great to see her with a high position in the company and see her co-workers’ respect for her.

    What Having A Working Parent Taught You:
    Work ethic and the importance of being prompt.

    Memorable Advice From Your Parent(s):
    Be prompt and don’t be afraid to ask questions.

    Kayla Fletcher - Search Influence

    Kayla Fletcher, Junior Internet Marketing Assistant

    Parent(s) And Their Jobs:
    My dad owned a computer company, and my mom worked with my dad and she was a paralegal for some time. (I don’t remember her being a paralegal because I was too young because she ended up working with my dad full-time). Fun fact: my dad used to be a DJ, then technology started to take off and he became interested in that as well.

    A Memorable Experience Visiting Your Parent(s) On The Job:
    I went to their office building sometimes. I used to sit at another desk while my dad worked. I don’t remember much because that was long ago, and when I got to middle school, I didn’t go to the office much.

    What Having A Working Parent Taught You:
    My parents stressed the value of saving and investing, whether it was investing in stocks or renting out property. Even though my parents talked about saving a lot, they also think it’s best to spend money on things you really want. Whether it’s luxury items or a new home that’s more convenient for everyone. However, they don’t think it’s best to splurge a lot. They also stressed about doing something that you love. People always find it surprising when I tell them that my parents fully support me with writing. My parents never told me anything negative about it, or told me to pick another major/career because “you can’t make money being a writer.”

    Memorable Advice From Your Parent(s):
    My parents told me (and my older sister) that even though you got the job you wanted, you still have to work hard. You should set goals for yourself, always be on top of things, and never talk negatively about anyone who you are working with to another person.

    Angie Hernandez - Search Influence

    Angie Hernandez, Junior Bilingual Internet Marketing Associate

    Parent(s) And Their Jobs:
    Martha Hernandez – Personal Banker
    Islaal Hernandez – Body Shop Mechanic

    A Memorable Experience Visiting Your Parent(s) On The Job:
    I remember one time being sick on a field trip and my mom needed to pick me up. There was no one to take care of me so she brought me to work. I laid down on my mat under her teller stand. I just remember seeing how dedicated and precise she was in handling money. Every now and then I’d gently kick her to remind her I was down there, and she’d break her concentration to give me a smile and an “I know you are still down there” face.

    What Having A Working Parent Taught You:
    I have nothing but the utmost admiration for my mom. It’s incredible to see, even to this day, how she works hard and still comes home to be a mother and wife. She is a boss. And I’ve seen my father do what it takes to work, even if that means being treated unfairly as an immigrant. My dad’s job is physically demanding, but he never gives up. He’s the “work hard, play hard” type, which I think is cool. He looks like a GQ model on the weekends; you’d never think he is a grease monkey during the week.

    Memorable Advice From Your Parent(s):
    My mom has always told me to never give up, even if everything seems hard at first. Because of her, I’ve never given up on any challenge that was placed before me.

    Serena Hirasawa - Search Influence

    Serena Hirasawa, Senior Account Associate

    Parent(s) And Their Jobs:
    Mom – Special Education Teaching Assistant
    Dad – Chef

    A Memorable Experience Visiting Your Parent(s) On The Job:
    My dad worked as a sous chef at a country club until I was about 10 years old. I remember going with him and my younger sister to visit the property on many occasions, and he would show us around to all of his coworkers. We were really adorable back then, so we would always get little gifts from people. My favorite person was the groundskeeper, who would find pretty and/or shiny rocks for us and we would get so excited to see what he would bring. I also loved being able to visit where my dad worked and see the food that he got to make every day for the guests.

    What Having A Working Parent Taught You:
    It taught me about discipline, but also about balance. When my dad was a chef at the country club, he would work lots of long hours and weekends, due to the food industry. But he always managed to be available for my childhood memories—things like my softball games and school picnics. He worked really hard to provide for us, which sometimes meant making sacrifices, but he always made time for us when we needed him and he was home every night to say goodnight.

    It also taught me about being challenged. My mom worked in special education, which can be very taxing on people. Every day is something different because you are working with children who have learning disabilities and other difficulties. Her job was a challenge every day, but not in a bad way, because she was constantly learning something new about herself or her students. Sometimes, you just can’t plan how your day is going to go and you have to step up to the challenge.

    Andrew Jones - Search Influence

    Andrew Jones, Junior Editorial Internet Marketing Associate

    Parent(s) And Their Jobs:
    My mom (Ann) worked for Delta Airlines until I was about 4 years old, then retired to take care of my two brothers and me.
    My dad (Greg) is an attorney and retired from his firm a couple of years ago. He is now a Dean of Business at Troy University in Alabama.

    A Memorable Experience Visiting Your Parent(s) On The Job:
    Since my mom worked for Delta, it meant my family got to travel a lot for free. Believe it or not, one of my earliest memories is sitting in a chair in First Class, apparently on the way to Oahu. My feet didn’t even reach the end of the chair. I’m sure that was a great flight for everyone else who got to share First Class with a clearly spoiled baby.

    What Having A Working Parent Taught You:
    Both of my parents were very successful in their careers, and enjoyed their work, but they never let their careers define them. As a kid, when my dad would get home at the end of the day, we talked about sports, history, politics—anything but work. In my opinion, they found a healthy balance between work and life.

    Memorable Advice From Your Parent(s):
    Working hard and always treating people like people are two bits of guidance that I have certainly tried to carry over into my professional life. It sounds corny, but my parents were pretty big on the Golden Rule. My dad, for example, lobbied the City of Mobile pretty hard when they tried to move a local homeless shelter out of the downtown area because it discouraged tourism and was “unsightly.” He wasn’t very popular with some of the society folks in Mobile, but he wore that as a badge of honor.

    Paulina Rodriguez - Search Influence

    Paulina Rodriguez, Web Developer

    Parent(s) And Their Jobs:
    Jesus Rodriguez and Juana Rodriguez

    What Having A Working Parent Taught You:
    Both my parents moved to California from a small town in Mexico. My father attempted many times to work in farms in California and kept getting deported. But he wanted a better life for his 6 children so he kept trying. Eventually, he got a job cleaning and cooking for a hospital in California. When he was able to save up some money, he brought my mom and my brothers and sisters to America. Alone in a new country where they didn’t know the language, both my parents enrolled my brothers and sisters in school, and my mom found a job cleaning houses. Eventually, the rest of us were born and both my mom and dad worked. The drive and bravery of my parents to go into the unknown and raise a family has always pushed me to better myself. Their honesty and hard work drive my work ethic. Their relentlessness pushes me to take on any challenge. I know that things do not come easily, but with hard work and dedication I can work towards any goal. Their sacrifice has shown me that anything is possible.

    Memorable Advice From Your Parent(s):
    My parents would always say to work hard. Be presentable and respectful. Always be early and prepared. Save your money.

    It certainly goes without saying that parents have a great influence on their children and sharing the experience of worklife and responsibility only make the impact greater. What has your family taught you about the working world?

  • Search Influence Adds 3 New Hires in August

    Search Influence New Hires

    August is traditionally the hottest month in New Orleans each year. This past month, the City and Search Influence were sizzling. Not only were we ranked as one of America’s fastest-growing private companies by Inc. magazine (for the 6th straight year I might add), but we also hired three new Influencers to our growing staff of online experts. Meet Matthew Bains, Moneca Macaluso, and Radhika Mathur.

    Matthew Bains

    Matthew is excited to join Search Influence as a Junior Editorial Internet Marketing Associate. Originally from Birmingham, Alabama, he graduated from Flagler College in St. Augustine, Florida, with a degree in English and creative writing. Prior to Search Influence, he worked as a researcher for a national publication before moving to New Orleans in 2009 to pursue his MFA in creative writing. He has most recently worked with a local writing collective as well as in a screen-printing shop. (He is thankful he longer prints T-shirts.) In his spare time, he likes to read, watch gritty crime dramas with his wife, and train for an upcoming marathon.

    Moneca Macaluso

    Moneca joins our team as an Account Associate. Though New Orleans homegrown, she took a long hiatus in Texas after Hurricane Katrina. She was in Houston to attend UH for business, then in Dallas growing as a professional in the hospitality world, where she honed her client management and marketing skills. After finally returning to NOLA, Moneca realized marketing and advertising is her niche. Her free time involves doing anything creative, cycling to new parks or lakes, mastering savory vegan cooking, taking random road trips, occasionally doing freelance makeup artistry, and bringing her Pomeranian, Aubry, wherever she goes.

    Radhika Mathur

    Radhika is delighted to join the Production Team as a Technical Internet Marketing Associate. Born and raised in New Delhi, India, she moved to New Orleans last year. She brings five years of prior work experience as a marketing manager with an international business consulting firm in India and lots of energy and enthusiasm. Radhika holds an MBA degree in International Business, she enjoys traveling, watching movies, cooking, and listening to music from way before she was born. She loves to dance to peppy Bollywood songs and aspires to be a dancer someday.

    Do you know someone who is CHARGED (find out more on that here) and wants to work for a growing tech firm in New Orleans? We’re hiring. Go to townsend.bunksite.com/jobs for more information.

  • Here’s How to Capture Mi Corazón This Hispanic Heritage Month

    Capture Mi Corazón This Hispanic Heritage Month Image 2

    Hispanic Heritage Month kicks off on September 15 and runs through October 15. These dates are actually quite significant because the 15th marks the independence days for several Latin American countries. For those who still believe that Cinco De Mayo is Mexico’s independence day, well, it’s actually September 16. And trust me, those parties put Cinco De Mayo to shame.

    For me, my Hispanic heritage can’t be confined to a month. My heritage is in the food I eat, the music I listen to, and the way I speak. At times, it can be exhausting! But I wouldn’t trade my culture or traditions for the word! The Hispanic experience is so interesting because there are 21 Spanish-speaking Latin countries, each with their drastically different accents, slang, food, national dance, and their own unique way to translate the word, “banana.”

    Hispanics are a growing population within the United States. According to Hispanic Marketing Blog, in 2015, a total of 22.7 million Hispanic Americans are millennials. Not only do we represent 42% of the total U.S. population, but we also make up 27% of the U.S. Generation Y. Such a large representation requires different marketing strategies to reach a Latino heart and its dinero. Here are just a few to keep in mind.

    Capture Mi Corazón This Hispanic Heritage Month Image 1

    1: Biculturalism

    Latinos are fluid. Since birth, we learn how to effortlessly weave in and out of our American and Latin identity. Many of us still uphold our culture’s traditions, but we also believe in the American dream. Don’t ask us to choose one over the other; we are simply both. Lovers of tacos and pizza, fútbol and football, telenovelas and Scandal, Don Francisco and, well, you get the idea.

    2: Family Focus

    Latinos are extremely family-oriented people. Which is why some of us don’t move out of our parent’s house until we get married! Many of us don’t do this because nothing beats mami’s cooking, and you know she’d go into meltdown mode at the thought of her niño bonito leaving. But, we genuinely love to be around crazy Latino families. Who understands you better then them?

    3: Speak Our Language (Both of Them)

    I can’t tell you how excited my Papi gets when he hears someone speaking Spanish on an English channel. Unlike the French, we love it when you speak Spanish, even if you butcher it. Our language is an essential part of life as it connects us to our roots. But there is a confusing exception because some Millennial Latinos don’t speak Spanish. Even the ones that are bilingual almost always consume media in English.

    4: Cater To Us

    If you want our business, you need to cater to us. I must admit, a lot of companies already have marketing campaigns directed towards Latinos. My favorite commercials are from Allstate. Our version of Mayhem, known as La Mala Suerte, is way better.

    5: Be Careful Not To Offend

    Last but not least: Be careful not to offend Latin Americans. If you don’t want to unleash the fury known as La Chancla, don’t refer to a Spanish speaker as “A Mexican.” Not every Hispanic is Mexican.  As I said before, there are 21 dramatically distinct Latin American countries. Just like the US, we are a melting pot with influences coming from Europe, Africa, the Middle East, and Asia. There is a whole lot more to us than Hollywood’s misguided stereotypes.

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