Author: Search Influence Alumni

  • SI Social: How the iPhone 5 Could Change the Social Media Landscape

     

    Oh, Apple. You and your sexy marketing campaigns. You know that we love all that sleekness, those stark white backgrounds. And do I need a new phone? Nope; my iPhone 4 still works just fine (albeit a little slower than it did when I bought it a year and a half ago). But now, with the launch of what we think might be the iPhone 5 right around the corner on September 12th, the internet is being flooded with videos and roundup posts about the new gadget, which is rumored to have a taller screen than its predecessor.

    Of course, we don’t even know if it’s actually going to be called the 5, although Apple sure is teasing us with that image up above. According to TechCrunch, the 5 will simply be called “The New iPhone,” if this image is to be believed (looks pretty suspicious to me). They’re also telling us that the new screen will be larger, meaning we can cram an extra row of apps in there. Supposedly, the headphone jack is on the bottom now. Really, the actual name doesn’t matter, because appearance is only a small part of why we care about these phones. Sleek is great, but our dependency on them as a part of our modern lives is all about what they allow us to do.

    What I need my phone to do, for example, is let me use it like a computer as much as possible. So instead of dying quickly because I’m running Twitter, Facebook, and Google Analytics simultaneously, I need it to last longer. Aside from that, I need it to offer me something that can allow me to further weave myself into the social media universe. What tools can it offer me? We know that no one buys the iPhone anymore because they need to make actual phone calls. As long as I could still send texts, I’d consider cutting off the actual phone service if I had the option. Yeah, it’s a little nuts, but the trend shows we all prefer data transmission in other ways (and make of that what you will).

    What else could it do to be transformative in the ways we use social media? On-the-go communication is crucial, and Apple is almost certainly keeping an eye on the multi-variegated capabilities that more and more networks demand. Increased battery life helps, but it just lets us do more of what we’re already doing. What if if offered a way to update all social networks simultaneously (and pick and choose which ones the updates go on, if we like)? In my personal opinion, I didn’t get much out of Siri; although she’s a good idea, the functionality simply doesn’t meet my needs as a blogger and certified social media addict. While Siri aimed to make our lives easier by managing these aspects, she didn’t adapt much to allow us to use social media in a new or different way — and that’s what we, both as marketers and private users, need.

    For instance, as a professional writer and blogger, one thing I feel my phone has always lacked is a way to write comfortably from my phone. Could the new iPhone’s increased keyboard space be a solution? Instagram addicts may ask for built-in photo sharing capabilities, or professional social media showrunners could drool at the thought of built-in feed automation. I’m sure every user has their own wishlist. Since people will buy the new phone regardless of whether its revolutionary or more of the same, perhaps these squabbles are minor at best. Or maybe it’s less about the phone itself and more about the apps available, although the phone has to have the power to run them in the first place. With the next generation’s increased processing speeds and functionality, an omnipresent mobile social media connection may not be too far away.

    Do you think the new iPhone going to change the way we interact? Or is it just going to be more of the same?

  • Hurricane Isaac & Social Media: Not Just For Memes & Self Portraits

    What were we to do? Hurricane Isaac is raging outside our doors, winds ripping down the street at 100 miles an hour, suddenly our power dies and our city goes dark. New Orleanians are trapped inside our homes without a way to connect to the outside world. At this point we hopefully aren’t wasting precious phone battery playing Tetris or Words with Friends, because this is when social media takes a greater importance than creeping on our friends from high school.

    In New Orleans, hurricanes and tropical storms aren’t a new phenomenon. Locals have become accustomed to evacuation procedures and preparing for torrential rain and screaming winds. What becomes difficult is communication during and following the storm. While Hurricane Isaac swept through New Orleans and plunged forward further inland, residents from all corners of Louisiana found themselves without power. After weathering the storm itself, those of us who chose not to evacuate were left without power and working appliances — so it was to social media we turned to receive the most recent updates on Isaac.

    Throughout the storm, the local news stations used Twitter and Facebook to answer questions from residents. Several times during the live broadcast, viewers would see news anchors scrolling through their social media accounts to acknowledge questions and retrieve answers from the on-camera meteorologist.

    For me, this was my first hurricane in New Orleans and I wanted to know exactly what Isaac was doing at every second. I turned to the only thing left in my house with power: my cell phone. In a matter of minutes, I was able to pull up maps, tracking systems and up to date information on Isaac’s movement. Also, by following the local news channels, the Weather Channel, New Orleans Police Department and other authorities on Twitter and Facebook, I was able to stay informed of evacuations and road closures.

    By Thursday, the worst of the storm was over. For the most part the people of New Orleans were safe and dry, but bored. Almost the entire city was left without power: no air conditioning, no Law and Order marathon on the TV, no radio to listen to. Everything in the freezer and refrigerator was spoiled. Computers were basically useless without the Internet to connect to. What did we do? Lucky for New Orleanians (who have a bit of practice at this kind of thing), the city is filled with outstanding restaurants and local watering holes that know how to deliver great service even in the midst of an outage. We were then left with the question, “How do we know what’s open?”

    Many homes, mine included, were left without power stretching into Labor Day weekend. While this is not the first time many locals had been without power for an extended period of time, it never gets easier to be without air conditioning in 95-degree temperatures and 90 percent humidity. We needed reprieve from the heat in the form of a hot meal, a cold beverage and a little bit of entertainment. Again, social media comes to the rescue. From Hurricane Isaac, new trending hashtags came to life! #NOLAopen #NOLAgas and #NOLAfood quickly became an easy way for businesses and restaurants to tell the community that their generators were pumping cool air and their doors were open.

    On Facebook, businesses were updating their fan base through status updates on when their doors would be open and the availability of their service. Many businesses in downtown New Orleans were able to open as early as Thursday night with limited menus, but air conditioning and cold drinks — just in time for the Saints game.

    One of the most impressive factors of the social media phenomenon was how involved the community became. Normal residents worked together to highlight open businesses. Including hashtags and sharing amongst friends, they continued to spread the word and fuel the conversation throughout New Orleans. Local businesses have historically gained a lot of traction via direct outreach on Facebook and Twitter, and this situation was a perfect example: customers checking their Facebook feed or liked pages were able to quickly and conveniently get the information they were looking for directly from the horse’s mouth, and reward establishments who stayed visible and in touch with their business.

    One local New Orleans blogger made it her mission to keep the city informed of operational businesses. Leslie J. Almeida focused her Twitter, Facebook and blog on an eight-page hand written list of businesses open during and directly after Isaac. Without power herself, she was left with her phone, paper and pencil. As she learned of each business she would add it to a hand written list, take a picture of the paper with her phone and upload it to social media.

    Needless to say, social media and cell phones also proved extremely useful helping people to connect. Once Isaac hit, landlines went dead across the city. Friends and family were able to check on loved ones via cell service and texts. As I recently moved here from Arizona, a state that doesn’t have natural disasters like hurricanes, my friends and family expected the worst. With a limited phone battery, a quick status update for my whole Facebook circle was easier than several texts and phone calls.

    All in all, a hurricane isn’t the most fun Labor Day weekend you can imagine. Even a category one storm like Isaac can leave a city in the dark — but social media and influential members of the community are able to use their platforms to keep New Orleans residents safe, dry and well fed.

  • Having Your Cake and Eating It Too: A Step-by-Step Guide To Scheduling Updates In Facebook

    A few weeks ago I wrote a blog post about how I had found the new Facebook scheduling tool improved EdgeRank for pages. The blog analyzed the significant gains we’ve seen in clients’ reach and interaction since we began using the tool rather than scheduling posts through HootSuite. It seems that fewer business owners and page managers were aware of the tool than I had imagined, so I created a comprehensive breakdown of how to schedule posts using a fictional cupcake shop.

    Before doing anything else, you must set a “Founded” date for your business. This is a relatively easy step, but must be completed before Facebook will allow you to begin scheduling updates.

    Screen Shot 2012-08-22 at 2.25.05 PM
    This is a great opportunity to write an enticing story about your company and post a high resolution image. This post will appear on your timeline and and is very visible when customers skim your page. It will always be the earliest post listed on the timeline, and will appear much larger than a typical status update or photo. Here’s the published result:

    Screen Shot 2012-08-23 at 11.28.49 AM

    Screen Shot 2012-08-23 at 11.32.56 AMAfter setting the founding date, you can begin scheduling your updates for up to six months in the future. You will need to click the small clock icon in the bottom left corner of the update box. You will type your post as usual and select a date and time in which to publish

    Screen Shot 2012-08-23 at 11.58.12 AMThis feature will allow you to post statuses in the future AND past. You can post as far back in time as your founding date, and as far into the future as six months. You can set the hour and minute that you want the post to appear on your wall in ten minute increments.

    One of my favorite features of the Facebook scheduling tool is the ability to schedule photos and videos that look exactly the same as if they were posted in real time. The biggest issue I had with using third party scheduling tools was that video links often ended up broken and photos wouldn’t publish at their full size. This feature fixes that issue entirely. Here is an example of a photo posted through the Facebook scheduling tool:

    Screen Shot 2012-08-23 at 1.10.44 PM

    Screen Shot 2012-08-23 at 1.12.31 PMYou can use Facebook’s Activity Log feature to view all scheduled updates, videos, and photos in the order in which they are scheduled to post. This feature allows you to make sure there were no errors in the ordering or the timing of your posts. You can access this feature through the Admin Panel at the top of your page. You simply click the button that says “Edit Page” and then select “Use Activity Log” from the drop down menu that appears.

    The Activity Log will open in a new page, with all of your scheduled posts appearing at the top. Below that will be a list of all of your page actions over time, including comments, likes, and updates, as well as posts by others on your page.

    Screen Shot 2012-08-23 at 12.27.48 PM

    Once you’re within the Activity Log, you can also choose to change the publishing time of a scheduled post, publish it immediately, or cancel the post altogether by clicking an arrow that appears to the right of each individual post. Unfortunately there is no way to edit the text of a post after it has been scheduled, but hopefully that feature will be added to the Facebook scheduling tool eventually. Even without that feature, we’ve found the Facebook scheduling tool to be extremely useful for our clients’ pages.

  • Will Scott Speaks on Google Places and Maps Optimization at Pubcon 2012

    Your Google Place page and Maps location are flagship representations of your business, and often the first information potential customers will see. Our CEO Will Scott will contribute to a panel on optimizing these crucial pages at Pubcon 2012, and you can get a preview of the action below! Will has previously spoken at several Pubcons, and he’s honored to be included in the lineup again — be sure to check out the video after the jump.

    Transcription (edited):

     

    Arnie: Hi. I’m Arnie Kuenn, President of Vertical Measures. We’re a search, social and content marketing agency in Phoenix, Arizona and I’d like to introduce you to Will Scott. He’s the President of Search Influence in New Orleans. How are you doing today, Will?

    Will: Doing great, Arnie. Thanks for having me.

    Arnie: Super. So, I look forward to seeing you in Vegas. I think I only get to see you about once, maybe twice a year at different conferences and almost always at Pubcon. This year, you’re presenting on a panel called “Google Places and Maps Optimization”. I know that with what everything Google’s doing this year, it’s a big, fast-moving topic, and I wonder if maybe you could tell our viewers a little bit about what you’re going to cover and we’ll go from there.

    Will: There’s going to be three of us on the panel. I’ve presented before a bunch of times with Mary Bowling. The third guy, whose name is escaping me right at this second, has done this panel that I’ve seen before at Pubcon. So, I think there’s going be some really good knowledge up on the panel.

    What I want to focus mostly on is how you can start to integrate some of the social updates and what you can do to get your reviewer’s to get their shining faces to show up on your Google Plus Places page.

    It’s funny, but recently in New Orleans, where Search Influence is located, we were contacted by a Google Places community manager. So, people don’t know this but Google Plus Places, they call themselves, are now deploying community managers the same way Yelp has been for the last couple of years.

    So, of course, this being New Orleans, we brought her over and gave her a couple of drinks and tried to ply her for information. But, hopefully, I’ll have more from her by the time we actually get out to Pubcon.

    Arnie: You had mentioned a tip that you might want to offer everybody who’s watching regarding their new Google Plus Places pages. That’s a tongue twister.

    Will: Say it three times fast. Well, there is one critical thing – and this is something that we have just learned by experience. The critical thing is to get your reviewers to sign up for Google Plus. Because if your reviewers sign up for Google Plus, rather than just having anonymous reviewers out there, their faces show up much like the Facebook face box that you see on people’s websites.

    Their faces will show up right there in your Google Plus Places page. The impact of having people’s faces there as opposed to just the little blue headed Google user can be pretty significant when you’re trying to get people to come into your business.

    Arnie: Yeah. I suppose Google has a way in their algorithm, or it will soon, to be able to track anyone who has registered through Google Plus to know if they’re an authority or not.

    Will: Yeah. You would think so. I mean, there’s a lot of discussion about the idea of author rank and whether or not Google knows that you’re an authoritative user. But I think as one starts interacting more and more with Google Plus, it’s going to have a big impact on the relative ranking of reviewers within that whole Google Plus local system.

    Of course, just today, there was another announcement of Google buying a TripAdvisor-like company. So, now it’s not just going to be restaurant reviews. It’s going to be places and venues. So, you can see that Google is throwing a pretty big stake in the ground on this one.

    Arnie: Yep, super. I actually have not seen that yet, today. But you know how it is. It all comes at you awfully fast.

    Will: It’s a Monday. If you leave the twitters for a minute, they go by too fast.

    Arnie: Right, exactly. Well, listen. That is all the time we have. I hope everybody tries to make it out to Las Vegas in October and the day suddenly escaped me. I think it’s the 15th through the 17th.

    But, anyway, you can go to pubcon.com, and you’ll find the schedule for Las Vegas and look for Will. He always gives a great session and I want to thank you for your time, Will. I really appreciate it and we’ll see you in just a couple of months from the time we’re recording this.

    Will: Arnie thanks so much for doing this with me. I really look forward to seeing you personally in Vegas.

    Arnie: All right, thanks Will.

    About Arnie Kuenn:
    Arnie Kuenn is the president of Vertical Measures, a search, social & content marketing company helping their clients get more traffic, more leads, and more business. Arnie has held executive positions in the world of new technologies and marketing for more than 20 years. He is a frequent speaker and author of content marketing book Accelerate! Moving Your Business Forward Through the Convergence of Search, Social & Content Marketing available on Amazon. You can find Arnie on Twitter, Google Plus and LinkedIn

    About PubCon:
    Pubcon is the premier search and social media conference and expo and Will be taking place in Las Vegas from October 16th -18th, 2012. Pubcon Las Vegas 2012, supported by the industry’s leading businesses, speakers, exhibitors, and sponsors involved in social media, Internet marketing, search engines, and online advertising, Will offer a week-long look at the future of technology presented by many of the world’s top speakers. Check out conference updates on Twitter (@PubCon).

  • 5 For Friday – Links, Stories, & Posts For Your Weekend

    I’ve actually been working at Search Influence for almost 3 years now and in that time I have never done a Five for Friday. Supposedly they should be about search engine optimization “news stories, blogs and recommendations from across the web!” So I recalled anything I read this week that had even the vaguest connection to innertube marquetry and came up with what I am calling… 

    • Dogshaming Goes Social – Huffington Post

    Finally someone has decided to make berating your dog into an enjoyable and public sport. Gone are the days of being upset over pilfered panties and tussled trash. Now we can regale the world with the bad habits of our best friends as we make witty captions and snap photos for strangers on Tumblr. I personally can’t wait until we start doing this with old people and toddlers – that is going to be SO FUNNY!

    • FAKEGRIMLOCK. BECAUSE AWESOME! – Copyblogger

    Do you like Dinobots? Do you like content marketing strategies? Then this is the article for you! In an undeniably hilarious look at the content marketing, FAKEGRIMLOCK points how “Me Grimlock no bozo! Me CONTENT KING!” and other insightful Transformer tidbits.

    • Don’t Leave Your Child Alone with the Hamburglar – NY Times

    Hey parents! McDonald’s is collecting your child’s email to advertise McGangbangs (LOOK IT UP) to them! That’s not completely true, but according to NY Times, some stay-at-home moms are pissed that some kid-friendly websites are encouraging pre-teens to give up their email addresses in-exchange for terrible Flash games. This breaks some act that no one without children really cares about, but my real question is where was these kids’ mammies at in the first place? Also, WHY do these children have email addresses?!

    • My Whole Entire (Google+) Circle is Dangerous – SEOMoz

    Turns out not only can Yelp reviewers ruin your dreams of financial success, the five people on Google+ can as well. In this (admittedly “ridiculous”) article, we learn how Google+ users can wreak havoc on your former Google Local reviews. This knowledge is “Most Helpful” indeed.

    • Ain’t Nobody Got Time for Landing Pages – SEM Booty Blog

    We were all taught as young SEOs that if you want to convert traffic, you create a focused landing page. It turns out having a website with good user experience, regardless of entrance source, can do the same thing. Who knew? The point you should take from this article is using a random SES San Fran attendee’s tweet gives every thing you blog about +∞ validity.

    And so you have the first (and possibly last) Fantastic Five for Friday! Now get outta here, you’re bothering me.

  • Out of Site, Out of Mind? The Benefits of Remarketing Campaigns

    In advertising, the Rule of Seven states that a potential consumer must see or hear your ad at least seven times before taking action and actually purchasing your product. While this rule is not set in stone, it establishes that you cannot simply engage your target market a single time and expect to stick in their minds. With the sheer volume of ads we see daily, people have adapted to an “out of sight, out of mind” mentality with products and brands.  In order for you to obtain optimal results, the Rule of Seven asserts that your marketing campaign must include continual efforts towards staying in the forefront of people’s minds.

    To best apply the Rule of Seven to Internet advertising, I recommend a remarketing campaign.  Whether your goal is to drive sales, promote brand awareness, or increase the number of leads you receive (phone calls or forms filled out on your site), remarketing—if done correctly—offers an innovative way to convince those fair-weather consumers to return to your site.

    According to Google, “Remarketing is a feature that lets you reach people who have previously visited your site and show them relevant ads when they visit other sites on the Google Display Network.” By implementing remarketing code on specific pages of your website, all visitors to these pages are given a specific cookie ID which is added to your remarketing lists. Once you receive 50 cookie’d users per a given page, you can stay in touch with these visitors by showing them ads across the Google Display Network, which includes any sites that run Google ads.

    Remarketing most benefits Ecommerce retailers because advertisers can market individuals who may have gotten as far as adding products to their shopping cart before abandoning the sales funnel. Ecommerce sites can also direct special offers and promotions straight to their remarketing lists as well.

    Keep in mind that remarketing campaigns are not meant to initiate sales, but they are fantastic for closing them.  For the most effective campaign, advertisers should combine a display campaign dedicated to branding with a remarketing campaign. A strong display campaign will drive new traffic to your site based on their keyword searches. Once these individuals are introduced to your brand and added to your remarketing list, you will appear to them across the Display Network. Your ads will serve to remind your visitors that, at some point, they were interested in a product on your site, thus eventually leading them back to the site to complete the sale.
    By analyzing your remarketing lists, you can better deconstruct the demographics of your target audience. These demographics can later be used for other marketing campaigns. Specifically for Internet marketing, demographic research can influence the style of ads, the placements for your display campaigns, and the keyword research you conduct. You can also attribute your demographic research to Facebook campaigns,

    So now, even when your viewers are out of site, you can keep your brand on their minds!

  • Write it Like You Own It: Defining Online Content Authority

    Respect my authority!
    Better do what he says, honey. He's got a badge.

    As a writer, one of the first and most integral choices you have to make before you put one single word onto the page is disarmingly simple, and yet deceivingly complex: what authority, if any, do I have?

    The answer to this one simple question will define the tone of whatever it is you are writing. It doesn’t matter if you are delicately constructing a poem, building a larger narrative one matchstick at a time, or sitting down to crank out 250 words for a roofing company’s website as a freelancer, you have to know where you stand, especially if you are using content to build online authority.

    Own Your Online Content

    Are you the absolute authority and source of definitive knowledge on this subject? Are you satirizing something? Do you want to expose the faults in an argument? Are you lacing your content with subtle humor? Do you just have to tell the reader when this business opens and what services they provide in the most direct way possible?

    All of these questions can be answered by determining where you, as the content creator, exist in relation to what you are producing. Sound simple? Well, there are a whole bunch of ways you can screw this up.

    I’ve been writing online content for a few years now, and I can tell you one of the most fundamental ways to mess up website copy is to write it in the third person. That can confuse and otherwise turn off a potential customer pretty quickly, and it is difficult to create the kind of authoritative content you need when you don’t know where you as the author stand.

    High Quality Content

    So there’s been a big storm, and you wake up with a tree limb speared straight through the roof of your guest bedroom. You stand there, scratching your head, wondering how you are going to find a roofer that will come out and patch your roof before it starts raining again.

    Suddenly, you remember something… the internet! You reach into the pocket of your Star Wars pajamas (I can’t be the only one to still wear these to bed every night, right?) grab your cell phone, tap the app that brings you to Google, and type in “24 hour roofer.”

    The very first site on the list looks great. The name of the business is actually “24 Hour Roofer.” Perfect, right? So you click on the link, wait for it to load, because AT&T, and then when you finally get the site open, you are greeted with this:

    “24 Hour Roofer is a great place for roofing. They can come help you right away. They have been doing this for a while now, and they can replace your roof quickly. You should call them.”

    Sweet Star Wars PJs.
    Admit it. You're jealous.

    Now, it’s important to note that you aren’t looking at Yelp reviews. You are looking at the actual site. Who is telling you this? Is it someone who works there? If so, why are they not saying “we?” Is this some sort of testimonial? If so, who is testifying?

    Why are people staring at me? Are they just jealous of my sweet PJ’s? What is going on? Ahhhhh!

    See how this can quickly lead to an existential dilemma? You know what can prevent it? Good, clean copy written in an authoritative voice.

    In other words, write it like you own it, even if you’ve never even heard of the business:

    “Roof problems? Come to 24 Hour Roofing. With over 40 years of experience, we can patch, repair, or replace your roof, no matter how damaged or worn out it is. As a locally owned and operated business, you can trust us to be there when you need us. Call today!”

    Problem solved! These guys sound awesome. Whoever wrote that content knows what I am looking for, and they are clearly telling me how to get it. That’s exactly what I needed! Now back inside! Froot Loops for everyone!

    Tone Makes all the Difference

    If you are writing something for yourself, your tone and sense of authority can come naturally, but it becomes much trickier if you are creating content as a freelancer who has never actually used the business and who really didn’t know it even existed half an hour ago.

    Your job is to write like you own the place. A clear sense of ownership really comes through the writing and can create a sense of trust and reliability that may seem intangible but can really go a long way with a potential client.

    Like anything else, this is an acquired skill. The more content you create that clearly lays out the who, what, where, why, and how in a direct way, the better you will be at making your eventual reader believe you are an authority on this topic, no matter what kind of “childish” pajamas you wear.

    Have you ever had an experience with bad or poorly written content on a site that scared you away?

  • Twitter Medium Launch: The Next Big Social Network?

    Last Tuesday, Twitter founders, Evan Williams and Biz Stone of Obvious Co., unveiled a new web platform, Medium, a publishing tool where people can submit photos and text. But this ambitious new publishing tool is still a bit of mystery. Medium is still in its preview stage, and it’s unclear as to what will set it apart from all other web platforms.

    The dynamic duo, Williams and Stone, collectively created Blogger in 1999 and then later the ever-popular Twitter in 2006. Social networks and the way people use them has evolved dramatically since the launch of the pair’s first web platform, Blogger. Williams and Stone have seen much room for improvement in the social networking/blogging world. Stone states in his blog, “We felt compelled to build a content network for the technology age we’re living in now, and we have a vision for what publishing should be.”

    The two have used what they have learned over past 13 years in an attempt to create an “evolutionary leap” in the publishing world. Creating Medium “from scratch,” Obvious Corporation has taken on this ambitious project to better connect people to media as well as prompt people to become more creative with the content they are posting.

    Now, what actually is Medium? What can it do?

    This is where some of the mystery comes into play. Medium has been described as a cross between Pinterest and Reddit and even called a “Frankensteinish PinTumblReddit.” With Medium, people can share content under different categories that show up in visual grid much similar to Pinterest. Williams describes in his blog that Medium allows users to choose their level of involvement, publishing content to “collections;” people can click to indicate if they like something as well as give feedback. Over time, many users will add content to one collection creating an array of different people’s ideas and experiences.

    Okay, so besides the way this new platform is organized, Medium sounds very similar to existing social networking sites. Is Medium really as innovative as Williams and Stone describe in their blog? It’s hard to say, because the platform is still in its beginning stages. Obvious Corp. has launched what they have built so far and seek to learn and make adjustments as they observe users, describing what was launched as only a “sliver of what it could be.” Currently, anyone with a Twitter account can log in and give feedback, but posting content is limited to a small number of people.

    What are your thoughts on Medium? Have Williams and Stone successfully created the “evolutionary leap” they were attempting, or will this new publishing tool fall short of the founders’ expectations?

  • 5 For Friday – Links, Stories, & Posts For Your Weekend

    give me five! (CC)We’re back with another 5 for Friday, a collection of the freshest and tastiest SEO news stories, blogs and recommendations from across the web!

    Brace Yourself: The Next Penguin Update Will Be Big — SEO Round Table

    Matt Cutts didn’t just hint at the Search Engine Strategies San Francisco conference, he outright warned “You don’t want the next Penguin update.” More importantly, he gave insight into how the black-and-white creatures update. Panda is now a regular and quiet update, more like a ranking factor than an “update,” while Penguin still has some iterations before it will settle into the same kind of rolling boil. All this means for your online marketing is to be aware of the ever-changing search engine rank and to weather storms with sharable and linkable content.

    Saudi Arabia thinks .anything is .offensive — CNN

    Saudi Arabia and other countries are objecting to a variety of the new TLDs released for sale by ICANN. While Saudi concerns center around prurient and religious topics, other countries such as Australia are running into existing laws that prohibit certain terms in advertising. The ICANN has a detailed process to handle these concerns, but the simplest solution for this issue is something that many liberal democracies and net privacy folks might balk at: nationalized domain and TLD blocking.

    Consumer Watchdog asks the FTC to Support Google’s competitors by blocking Frommer’s acquisition — The Inquirer

    A decades-old consumer advocacy nonprofit is lobbying the FTC to block Google’s acquisition of travel guide publisher Frommer’s, echoing a statement from the Google competitors’ group Fairsearch.org. Consumer Watchdog cites the recent Cookiegate, which ended in the largest FTC punishment to any company ($22.5 million) to Google, as an example that the company “has repeated [sic] demonstrated it does not honor its promises.” Consumer Watchdog had no comment on the great value to Google that a combination of Frommer’s and Zagat would have, saying “What’s important is that it’s blocked.”

    Google Plus Ghost Town? — UMPF

    PR and social media agency UMPF posted an infographic comparing Google+ shares per user to other social networks. Per 100 million users, Twitter reigns supreme with nearly 200 shares; followed by Facebook and LinkedIn before Google’s 6 shares per 100 million. Yet, anyone on these social networks might smell a rat: . Marketing Land’s post on the subject brings up a variety of issues with the studies, but the most striking is that 100 posts is hardly enough to judge this kind of interaction. Interesting too is that “likes” and “+1s” aren’t shares, while Twitter only has a “share” feature through retweets and simple posting.

    Guys! Bing Has Human Raters Too! — Search Engine Land

    Search Engine Land reports that Bing’s quality judges are not too far off from their counterparts at Google. These contracted workers use a rubric based on relevancy to search intent as the main way to evaluate search results. Bing’s judges also should take “freshness” into account, echoing Google’s QDF status on certain search phrases. While the substance isn’t particularly different than Google’s evaluations, the subtleties show what a business can do to ensure high evaluations in the major search engines.

    Got a killer link from this week? Let us know in the comments!