townsend.bunksite.com

Author: Amanda Ball

  • HashTag, You’re It: Tagboard Allows Businesses To Display Hashtags In One Place

    Do you use a certain hashtag to promote your business on social media? Do your customers have a popular hashtag they use when posting about your business?

    If you answered yes, then it’s time to get excited because TagBoard makes it a whole lot easier to keep track of popular hashtags from your fans across multiple social media platforms.

    What is Tagboard?

    Tagboard is a tool that lets you see all similar hastags across multiple social media platforms. The platforms that Tagboard searches are:

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    How can your business benefit from Tagboard?

    Tagboard uses an easy way to search for specific hashtags! All you have to do is search any hashtag to see a feed of all related hashtags and updates from the various social networks Tagboard scans.

    Take Search Influence as an example. When searching for #SearchInfluence, multiple posts populate the board. If you want to use this hashtag as your own and custom brand it, you simply click on “Create #Hashtag Tagboard.” This is beneficial to getting your hashtag out there once created and seeing the interaction once the hashtag goes viral across multiple platforms.

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    Once “Create #Hastag Tagboard” is selected it prompts you to complete a short form to fill out and customize to your brand and business.

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    After filling out the form, your tagboard is complete and ready to be shared. Simply click on the “Share Tagboard” button and copy and paste the link into anywhere you want to promote or share you Tagboard.

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    You can make multiple custom Tagboards for multiple hashtags. The possibilities are endless.

    Bonus SEO Benefits!

    As a bonus, Tagboard.com is an authoritative website in itself! Moz’s Open Site Explorer reports Tagboard has a domain authority of 68/100. When you go through the steps above to create your own hashtag Tagboard, the resulting page provides a followed link back to your website and other social media networks.

    Using Tagboard to claim your hashtags is a great way to further your website’s SEO and online reputation.

    What hashtag do you use to promote your business? Comment below to share your successes in using hashtags.

  • All The Best Ideas Are Stolen: Take Yours From Facebook’s Success Stories

    I was recently introduced to the Facebook for business page and was shown some interesting and educational aspects of this informative page.

    Besides giving you an opportunity to create a Facebook Ad or create a page, it gives you the awesome option to see success stories of businesses that have used Facebook to their advantage.

    SuccessStories

    The Success Stories page gives you 5 options to choose from, depending on what you would like your search to include/show. You can search by:

    • Business size
    • Goal
    • Industry
    • Product
    • Region

    The one that I think is the most helpful is the search by goal option. There are so many different goals that businesses want to achieve when promoting themselves on Facebook, and this option lists a variety of them to choose from.

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    Since I LOVE to shop, I was interested in how small businesses that sell retail succeed on Facebook. When I conducted my search for a retail success story, Blake & Brady Boutique came up.

    This success story stated that the boutique, located in South Carolina, uses Facebook Ads to connect with shoppers. This in return has boosted their online and in-store sales. They have achieved a 15X return on ad spend and have gained 10,000 customers through Facebook.

    What Do They Have That You Don’t?

    After reading those amazing numbers, I had to wonder, how do they have such great success? Reading further into the story, I came across the thing that should start every success story, a GOAL!

    Their goal was to boost their in-store earnings and reach a wider audience online and offline. The first step the owner took was to use Facebook’s Start to Success Program to learn about what tools were available through Facebook.

    How’d They Do That?

    My next question was what did they use? Promoted posts were used to reach women who live close to Anderson, SC area in the News Feed. They also used ads in the right column of Facebook that target people based on their location, gender and interests to gain clicks to the business’s website to help boost online purchases. The owner measures ad results often and then re-invests in the campaigns that gain the most customers. The products they use are news feed placements, boosted posts, and custom audiences.

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    All in all, it is safe to say this small business is having an amazing experience using Facebook to promote their business. What are some of the ways you promote your business on Facebook? Let us know what works for you in the comments section below.

     

  • Gram it up! 5 Tips to Expand Your Brand on Instagram

    Instagram LogoIf you‘re like me, Instagram is the place to be. I find myself spending a lot less time on Facebook and Twitter and a whole lot more on Instagram, or as I like to call it “Insta.”

    I tend to follow many businesses I enjoy and liking almost everything they post. I started thinking more about how businesses use Instagram to promote their brand and products. I did some digging and came across a video that Instagram for Business blog put together recently.

    What It’s All About

    The video was a short sample of pictures and short video clips. I mean duh, I should have known since that’s what Instagram is about. The video featured some of the best brands on Instagram, according to them. Nike (@nikerunning), Ben and Jerry’s (@benandjerrys), and General Electric (@generalelectric). It was a one minute and thirteen second reminder that pictures and videos can captivate anyone if displayed correctly. It also displays how the community can play a role in promoting your business by hash-tagging and tagging things related to your brand.

    Instagram has recently announced their book, The Instagram Handbook for Brands. But don’t get too excited just yet, the book is not currently out to the public. You can however expect to see some of its content on their blog soon. The book showcases eleven of the top brands on Instagram and their posts that captivate audiences, along with popular/successful hashtags.

    Even though the book isn’t available for the “human eye” just yet, they listed a few tips for brands modeled after the eleven top brands of Instagram.

    1. Be accurate to your brand

    Ensure that your imagery expresses a clearly defined personality and voice.

    2. Allocate your experience

    Offer a view into the world or lifestyle that your brand makes possible through the eyes of the people who use your products and services.

    3. Discover beauty in every nook and cranny

    Show how your company sees the world and make it meaningful to people.

    4. Encourage action

    Start a movement around your brand.

    5.  Be aware of your viewers

    Learn what people love about your brand, and explore how you can capture the imagination of new customers.

    SI instagram

    Search Influence (@searchinfluence) has recently joined the awesome world of Instagram! Follow us for a peek at what it’s like to work at this fast-paced and fun place!

    Is your business on Insta? Let us know what works for you in the comments section below.