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Tag: the influencer

  • The February Influencer: Supercharge Your 2025 KPIs with Dashboards – Here’s How

    Stay ahead in digital marketing with The Influencer, Search Influence’s monthly newsletter covering SEO, digital advertising, and content strategy. Get top tips to fuel your online growth, expert insights from the Search Influence team, and our latest company news. Don’t miss out!

    Turn Data Into Decisions With Your 2025 KPI Dashboard blog by Search Influence

    Turn Data Into Decisions With Your 2025 KPI Dashboard

    JENNA MOVAHED | 7-MINUTE READ

    Discover how our KPI dashboards simplify data, enhance collaboration, and optimize performance for smarter, data-driven decisions.

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    How to Market a New Program: Make SEO the Foundation of Your Higher Ed Marketing - Search Influence

    How to Market a New Program: Make SEO the Foundation of Your Higher Ed Marketing

    PAULA KELLER FRENCH | 8-MINUTE READ

    Launching a fresh degree offering or credential? Learn how to market your new program to reach the right prospects.

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    Why Hire a Digital Marketing Agency? Outsource for Faster Growth

    PAULA KELLER FRENCH | 7-MINUTE READ

    Discover how hiring a digital marketing agency can enhance your marketing campaign by giving you expert strategies, faster solutions, and greater capacity in your role.

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    Accelerate Your Higher Ed Program Enrollment With Our SEO Roadmap - Search Influence

    Strategic SEO Insights from Co-Founder and CEO Will Scott

    Accelerate Your Higher Ed Program Enrollment With Our SEO Roadmap

    WILL SCOTT | 5-MINUTE READ

    Boost program visibility with the Search Influence SEO Roadmap. Learn how our new SEO product drives enrollment and builds your institution’s online presence.

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  • The January Influencer: 2025 Success Guide – Digital Trends and GA4 Tips

    Stay ahead in digital marketing with The Influencer, Search Influence’s monthly newsletter covering SEO, digital advertising, and content strategy. Get top tips to fuel your online growth, expert insights from the Search Influence team, and our latest company news. Don’t miss out!

    Search Influence - Why Hire a Digital Marketing Agency? Outsource for Faster Growth

    Why Hire a Digital Marketing Agency? Outsource for Faster Growth

    PAULA KELLER FRENCH | 7-MINUTE READ

    Discover how hiring a digital marketing agency can enhance your marketing campaign by giving you expert strategies, faster solutions, and greater capacity.

    Read More

    UPCEA Webinar Recap: Top Higher Education SEO Trends for 2025

    UPCEA Webinar Recap: Top Higher Education SEO Trends for 2025

    MICHELLE NEUHOFF BOYD | 13-MINUTE READ

    In a webinar with UPCEA, Search Influence unpacked the higher ed SEO trends shaping the industry. Discover fresh opportunities to futureproof your SEO strategy in 2025.

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    3 Tips to Choose the Right Attribution Model for GA4

    3 Tips to Choose the Right Attribution Model for GA4

    JEANNE LOBMAN | 9-MINUTE READ

    Struggling to quantify your online marketing efforts? Learn how to choose the right attribution model in GA4 with expert tips from Search Influence.

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    Search Influence Named to the 2024 CityBusiness Best Places to Work List

    Search Influence Named to the 2024 CityBusiness Best Places to Work List

    COLLIN GUEDON | 2-MINUTE READ

    Search Influence has been named to the 2024 CityBusiness Best Places to Work list. Learn more about what makes Search Influence a great workplace.

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  • The December Influencer: SEO & Metrics You Can’t Ignore in 2025

    Stay ahead in digital marketing with The Influencer, Search Influence’s monthly newsletter covering SEO, digital advertising, and content strategy. Get top tips to fuel your online growth, expert insights from the Search Influence team, and our latest company news. Don’t miss out!

    Search Influence - Effective strategies during a national Crisis

    Should You Be Marketing During a National Crisis?

    ALISON ZERINGUE | 10-MINUTE READ

    Marketing during a national crisis helps your brand stay the course in the face of adversity. Explore budget-friendly strategies with Search Influence.

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    SEO Higher Education Trends in 2025: How to Compete

    SEO Higher Education Trends in 2025: How to Compete

    PAULA KELLER FRENCH | 15-MINUTE READ

    Discover the top SEO higher education trends in 2025. Learn how to improve rankings, attract students, and stay ahead with a tailored SEO roadmap.

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    Effective SEO Strategy Must-Haves: Why Partner With Search Influence

    Effective SEO Strategy Must-Haves: Why Partner With Search Influence

    PAULA KELLER FRENCH | 11-MINUTE READ

    Effective SEO strategies demand an approach that accounts for a business’ goals and challenges. In this blog post, we’ll share the benefits of a personalized SEO strategy and pull the curtain back on our process.

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    Track and Report the Right Higher Ed Marketing Analytics to Improve Your Strategy

    Track and Report the Right Higher Ed Marketing Analytics to Improve Your Strategy

    ALISON ZERINGUE | 8-MINUTE READ

    Discover how Search Influence leverages higher education marketing analytics to optimize strategies, boost enrollment, and track key metrics effectively.

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  • The November Influencer: Get Ahead – Navigate Cookie Changes and Marketing in Uncertain Times

    Stay ahead in digital marketing with The Influencer, Search Influence’s monthly newsletter covering SEO, digital advertising, and content strategy. Get top tips to fuel your online growth, expert insights from the Search Influence team, and our latest company news. Don’t miss out!

    Search Influence - How to use cold email marketing to reach new audiences

    How To Use Cold Email Marketing to Reach New Audiences

    MADISON HORST | 8-MINUTE READ

    Looking to diversify your top-of-funnel marketing strategy and increase new audience engagement? Cold email marketing with Search Influence is your way in.

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    Cookie Frosted with the Rainbow G Google Logo - Cookie Deprecation with Search Influence

    Adapting to Google’s Cookies Deprecation: Essential Strategies for Marketers

    MARISSA MAGGIO | 10-MINUTE READ

    Learn how to prepare for cookie deprecation. Discover how Search Influence can help adapt your marketing strategy for a privacy-first, cookie-light future.

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    Search Influence - Effective strategies during a national Crisis

    Should You Be Marketing During a National Crisis?

    ALISON ZERINGUE | 6-MINUTE READ

    Marketing during a national crisis helps your brand stay the course in the face of adversity. Explore budget-friendly strategies with Search Influence.

    Read More

    Search Influence is a finalist at the 2024 US Agency Awards

    Search Influence Named a Best SEO Campaign Finalist at the 2024 US Agency Awards

    REN HORST | 2-MINUTE READ

    The 2024 US Agency Awards shortlisted Search Influence in the Best SEO Campaign category. Learn more about this recognition.

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  • The Kids Are All Doing It: Your Guide to Social Search [The Influencer – Oct 2024]

    Social Search: How Gen Z & Millennial Search Habits Are Changing

    Insights from Co-Founder and CEO Will Scott

    Social Search: How Gen Z & Millennial Search Habits Are Changing

    WILL SCOTT | 10-MINUTE READ

    Discover why Gen Z and Millennials are choosing social search over search engines. Learn how you can still use SEO strategies to capture their attention!

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    Track and Report the Right Higher Ed Marketing Analytics to Improve Your Strategy

    Track and Report the Right Higher Ed Marketing Analytics to Improve Your Strategy

    ALISON ZERINGUE | 8-MINUTE READ

    Discover how to leverage higher education marketing analytics to optimize strategies, boost enrollment, and track key metrics effectively.

    Read More

    What’s Included in Higher Education Cost Per Inquiry (CPI) for Marketing?

    What’s Included in Higher Education Cost Per Inquiry (CPI) for Marketing?

    FALLON MYERS | 6-MINUTE READ

    Tracking your school’s cost per inquiry leads to efficient budget spend and better marketing decisions. Learn how to track higher ed CPI costs with Search Influence.

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    Will Scott to Present on AI for Content Marketing at Pubcon 2024 in Las Vegas

    Will Scott to Present on AI for Content Marketing at Pubcon 2024 in Las Vegas

    COLLIN GUEDON | 3-MINUTE READ

    Search Influence CEO Will Scott presented on AI for content marketing at Pubcon 2024. Read the blog to learn how to use AI for content marketing to boost SEO, repurpose content, and drive traffic.

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    Search Influence Launches Higher Education Marketing Resources & Guides Page

    New Marketing Resources

    Search Influence Launches Higher Education Marketing Resources & Guides Page

    Our rich collection of resources serves new marketing professionals seeking foundational knowledge, seasoned marketers searching for innovative tactics, and higher ed leaders looking to support institutional goals.

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