Insights from Co-Founder and CEO Will Scott
Social Search: How Gen Z & Millennial Search Habits Are Changing
WILL SCOTT | 10-MINUTE READ
Discover why Gen Z and Millennials are choosing social search over search engines. Learn how you can still use SEO strategies to capture their attention!
Track and Report the Right Higher Ed Marketing Analytics to Improve Your Strategy
ALISON ZERINGUE | 8-MINUTE READ
Discover how to leverage higher education marketing analytics to optimize strategies, boost enrollment, and track key metrics effectively.
What’s Included in Higher Education Cost Per Inquiry (CPI) for Marketing?
FALLON MYERS | 6-MINUTE READ
Tracking your school’s cost per inquiry leads to efficient budget spend and better marketing decisions. Learn how to track higher ed CPI costs with Search Influence.
Will Scott to Present on AI for Content Marketing at Pubcon 2024 in Las Vegas
COLLIN GUEDON | 3-MINUTE READ
Search Influence CEO Will Scott presented on AI for content marketing at Pubcon 2024. Read the blog to learn how to use AI for content marketing to boost SEO, repurpose content, and drive traffic.
New Marketing Resources
Search Influence Launches Higher Education Marketing Resources & Guides Page
Our rich collection of resources serves new marketing professionals seeking foundational knowledge, seasoned marketers searching for innovative tactics, and higher ed leaders looking to support institutional goals.