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SMX Advanced Boston Session: Will Scott on “5 Key Insights for Mastering Generative Engine Optimization”
This past June, Search Influence Co-Founder and CEO Will Scott attended SMX Advanced Boston to speak on one of the most pressing topics in digital marketing today: Generative Engine Optimization (GEO).

His session, “5 Key Insights for Mastering Generative Engine Optimization,” took place on Friday, June 13, from 1:45 to 2:15 PM ET.

This fast-paced, tactical talk explored how marketers can improve their visibility in AI-generated search results across platforms like Google AI Overviews, Bing Copilot, and ChatGPT Search.

Catch a preview of what was discussed in this video interview with Will Scott and Danny Goodwin, Editorial Director of Search Engine Land and Search Marketing Expo.

Why Generative Engine Optimization Matters

AI-powered search is rapidly transforming how content is discovered, ranked, and served. Instead of simply matching keywords, today’s generative engines rely on a mix of structured data, recognized entities, and conversational language to deliver summarized results.

These changes aren’t just reshaping rankings. They’re redefining what “findability” means in search.

To stay competitive, marketers need to understand how these systems retrieve and prioritize information. In “5 Key Insights for Mastering Generative Engine Optimization,” Will outlined five critical tactics to help SEOs adapt their strategies for the AI-first search world.

After attending, marketers walked away with a clearer understanding of how to:
- Align content with recognizable entities and structured data to improve AI relevance
- Enhance visibility by incorporating sources and signals that reinforce trust
- Evaluate how content performs across AI-generated search results using AI SEO tracking tools
- Refine SEO tactics to accommodate conversational and predictive search
About Will Scott

Will Scott has been at the forefront of SEO for over two decades, helping marketers adapt to constant shifts in how content is discovered and ranked.

In 2006, he co-founded Search Influence with his wife, Angie, and has since led the agency in supporting thousands of clients through everything from technical site fixes to the emergence of AI in SEO.

He’s internationally recognized for his contributions to the industry and is credited with coining the term “barnacle SEO” in 2008 — a strategy still used today to build visibility through high-authority platforms.

This spring, Will led a two-day Generative Engine Optimization Master Class for SMX, delivering practical guidance on content structure, entity optimization, and tracking AI search performance. He also presented at LocalU Global, sharing AI-powered strategies for streamlining local SEO efforts.

In addition to leading Search Influence, Will regularly contributes to marketing publications and speaks at industry conferences such as Pubcon, offering insight into the evolving relationship between AI and SEO.

Take Your AI SEO Strategy Further

The SMX Advanced session offered a sharp look into what matters most for AI SEO. But when the session ended, the real challenge began: taking those insights and turning them into action for your institution.

That’s where our SEO Roadmap comes in.

SEO Roadmap: A clear path to SEO success

Built specifically for higher education marketers, the SEO Roadmap is a short-term, high-impact engagement that goes deep on one top degree program. It gives you a focused, testable plan you can implement immediately and scale strategically.

Each SEO Roadmap includes four key components of a comprehensive SEO strategy:
- Keyword Strategy: Targeted terms based on search demand, competition, and AI-query relevance
- Content Strategy: Page-level guidance for structure, on-page optimization, and entity inclusion
- Technical SEO: Fixes and enhancements to help search engines (and AI models) crawl and index your site more effectively
- Authority & Link Building: Tactics to boost your trust signals and visibility in both traditional and AI-generated search results
You’ll gain prioritized recommendations and clear next steps so your team knows what to do now and what to build toward next.

Ready to start with one program and scale your results?

Contact us to build a future-ready AI search strategy that drives enrollment.

Images:
Unsplash
Unsplash
July 5, 2025
AI SEO Leader Will Scott to Speak at Two Sessions at Pubcon Pro 2025 in Austin, TX
Search Influence is proud to announce that our CEO and Co-Founder, AI SEO Expert, Will Scott, will be speaking at Pubcon Pro 2025.

The event will take place in Austin, TX, June 19–20, 2025.

On Thursday, June 19, Will will bring his AI SEO expertise to two high-impact sessions:
- AI-Powered Agencies: Automate 80% of Your SEO Work
  In this session, Will will reveal how agencies can use AI SEO tools to streamline content workflows, scale optimizations, and maintain quality while accelerating delivery.
- AI and SEO Content Generation
  As the moderator, Will will guide a dynamic discussion on how AI is reshaping the content lifecycle, from ideation to optimization to AI Overview readiness.
A Recognized Leader in AI SEO Strategy

Will Scott is an AI SEO Expert and a digital marketing pioneer known for coining the term “barnacle SEO” and for championing the intersection of automation and strategic SEO.

As a founding faculty member at Local U and a frequent speaker at SMX, past Pubcon conferences, and industry associations across the country, Will brings decades of SEO wisdom into today’s generative search era.

Under his leadership, Search Influence has become a go-to AI SEO (also known as Generative Engine Optimization) agency for organizations in higher education, healthcare, and hospitality, amongst other industries. From content creation and semantic optimization to AI search visibility tracking, our team helps clients adapt to the realities of AI-powered search.

Learn more about Will’s approach by reading some of his recent blogs:
Why This Matters: Visibility in a Generative Search World

AI SEO isn’t a trend, it’s the new foundation of online visibility. With AI Overviews now live in Google Search and large language models shaping what users see, brands that fail to optimize for AI risk falling behind.

Search Influence has long anticipated this shift. We’ve equipped our clients with agile solutions, including content structured for AI retrievability and scalable workflows using AI SEO tools.

Ready to Future-Proof Your SEO?

If you’re attending Pubcon Pro 2025, don’t miss Will’s sessions.

From automation strategies that can scale your SEO output to real-world guidance on AI-powered content generation, Will will share practical insights you can put into action immediately.

Can’t make it to Austin? No problem.

Our award-winning AI SEO agency is ready to help you launch your strategy into the future.

In higher ed?

Start with our Higher Ed SEO Roadmap to assess your visibility in an AI-driven search world.
June 11, 2025
AI SEO Expert Will Scott to Deliver Zenith 2025 Conference Keynote
Search Influence Co-Founder and renowned AI SEO expert Will Scott will headline the Zenith 2025 Marketing Conference with his keynote address, “AI Isn’t the End — It’s Your Next Beginning,” on Thursday, April 10, 2025, in Duluth, Minnesota.

Having presented at past Zenith conferences, Will returns this year to offer fresh insights into harnessing AI technology to amplify your marketing strengths and position yourself ahead in an evolving digital landscape.

About Will Scott’s Keynote

In his keynote, “AI Isn’t the End — It’s Your Next Beginning,” Will will illustrate how marketers can leverage artificial intelligence to amplify their existing skills instead of replacing them.

Will will offer actionable strategies for marketers to maintain their competitive edge in an increasingly AI-driven search world by drawing parallels between his personal journey of rebuilding after a health crisis and navigating the rapid evolution of AI technology.

With extensive experience in integrating AI into SEO strategies, Will has been at the forefront of developing methods that enhance visibility and engagement through AI-powered tools. His insights reflect deep expertise in blending human creativity with AI-driven analytics, positioning marketers to excel in a technology-first environment.

Read more of Will’s insights:
Will Scott: A Leading Voice in AI SEO

Will is internationally recognized as a trailblazer in digital marketing and AI SEO, known for coining the influential term “barnacle SEO” in 2008.

Will co-founded the f SEO agency Search Influence with his wife, Angie, where he serves as CEO. Alongside building the business over the past two decades, Will serves as faculty emeritus of LocalU. His extensive career has positioned him as a sought-after speaker at premier industry events, including Pubcon and SMX.

His diverse professional background, including a degree in Architecture from Tulane University and background in higher education technology and online learning, informs his holistic perspective on problem-solving and strategic growth.

About Zenith 2025

Hosted by marketing agency Aimclear and the Duluth Area Chamber of Commerce, the Zenith Marketing Conference is celebrating its 12th year of empowering digital marketers.

Zenith brings together forward-thinking marketing professionals to share innovative strategies and practical tools for driving revenue and boosting online engagement.

Attendees will leave equipped to optimize their digital marketing efforts, from generating quality leads and maximizing social media reach to ensuring cost-effective marketing spend.

Achieve Your AI SEO Potential

Curious about the role AI SEO can play in your marketing strategy?

Search Influence is your trusted AI SEO agency, ready to guide you through the opportunities and complexities of leveraging AI for digital marketing success.

Get in touch with Search Influence today, and let’s start reaching the right audience, no matter where they are.
April 4, 2025
Paula French Talks SEO for Higher Education on The Enrollment Clinic Podcast
Higher education SEO can drive enrollment growth at your university.

Listen to Search Influence’s Director of Sales and Marketing, Paula French, on The Enrollment Clinic Podcast to learn how.

In her episode,“Higher Ed SEO & Digital Strategy: What Universities Get Wrong (and How to Fix It)”, Paula covers:
- Why 51% of universities lack an SEO strategy (despite 84% of leaders saying it’s crucial)
- The biggest SEO mistakes in higher education and how to fix them
- How prospective students search for online and professional education programs
- Google, AI, and the future of university search marketing
- The role of SEO in university enrollment strategy
Below is an overview of Paula’s actionable SEO strategies that will help your university increase visibility, boost applications, and optimize digital recruitment.

About The Enrollment Clinic Podcast

The Enrollment Clinic Podcast explores the challenges and opportunities in higher education admissions, marketing, and enrollment management.

Hosted by industry professional Gjergj Dollani, the podcast features discussions with higher ed leaders, marketing experts, and admissions professionals from universities and organizations worldwide.

Recent episodes covered topics like international student recruitment, the impact of generational shifts on higher education, and strategies for optimizing enrollment efforts.

By bringing together insights from experienced professionals, the podcast provides valuable perspectives for those working to attract and engage students.

An Overview of Paula’s Enrollment Clinic Episode

On The Enrollment Clinic Podcast, Paula shared her expertise on higher education SEO, discussing the challenges universities face and the opportunities they may miss regarding organic search.

She highlighted key findings from Search Influence and UPCEA’s Higher Ed SEO Research Study, providing valuable insights into the current state of SEO in higher education marketing.

The importance of SEO in higher education

Paula emphasized how search engines significantly influence student recruitment, with 67% of prospective students beginning their education research online. Despite this, many institutions focus heavily on paid digital advertising — spending an average of $800,000 per year — without a strong organic search strategy.

She pointed out that higher education SEO is about ensuring the right students find the right programs at the right time, not just t ranking on Google.

Many PCO units lack a clear SEO strategy

Online and professional education is widely recognized as a growing area in higher ed, but Paula revealed that 51% of institutions lack an established SEO strategy.

While universities engage in activities that resemble SEO — such as publishing content and public relations — they often fail to approach these efforts with a strategic, long-term SEO mindset.

How AI is changing SEO

Paula explored the impact of AI on SEO, explaining how large language models and AI-driven search features influence content creation and discoverability.

She noted that AI-generated content often favors clear, conversational language, encouraging marketers to simplify their messaging for better engagement.

The importance of backlinks and SEO authority

Paula also discussed one critical aspect of higher education SEO: the role of backlinks in establishing authority. She explained that backlinks signal credibility to search engines, much like citations in academic research.

However, many universities struggle to secure these links strategically, limiting their potential to rank for key search terms.

Learn More About SEO for Higher Education With Search Influence

This blog only scratches the surface of Paula’s insights on The Enrollment Clinic Podcast.

To see the full picture of how your university can improve its SEO strategy, listen to the podcast episode and hear Paula’s expert take on the challenges and opportunities in higher education SEO.

Download Search Influence and UPCEA’s Higher Ed SEO Research Study for a deeper dive into the data behind these insights.

This comprehensive, three-part study examines:
- How institutional and marketing leaders perceive SEO
- The SEO readiness of professional and online education units
- Actionable opportunities to improve search visibility
Download the study today and start making search work for you.
March 21, 2025
Will Scott to Lead Two-Day AI for SEO Master Class at SMX & LocalU Workshop
This March, Search Influence Co-Founder and CEO Will Scott brings his SEO expertise to two major conferences, leading in-depth sessions designed to help marketers harness AI for search.

First, he’s hosting a two-day workshop for SMX’s Master Class series, Generative Engine Optimization, on March 10-11. This live and on-demand event will focus on helping marketers optimize their content for ChatGPT, Perplexity, and other AI platforms while maintaining strong search visibility.

Then, on March 26, he’ll take the (virtual) stage at LocalU Global to present The AI Shortcut to Local SEO Domination, a must-attend session for marketers looking to leverage AI for local search success.

These sessions will provide actionable strategies and expert insights to help you build ROI-driven campaigns in the era of AI.

Will’s SMX Master Class Presentation

AI search is changing how and where people search.

Will’s SMX Master Class session will provide you with strategies to adapt to these changes.

Attendees will gain practical, actionable insights on:
- Generative Engine Optimization (GEO) Fundamentals: Learn how AI-driven search differs from traditional search engines and the key ranking factors that impact AI visibility.
- Content Optimization for AI Platforms: Discover how to format and structure content to enhance visibility in AI-generated responses while keeping human readers engaged.
- Keyword Strategy for AI & Natural Language Processing: Adapt your keyword approach, focusing on conversational AI queries while maintaining relevance in traditional search.
- Competitive Analysis for AI Rankings: Get hands-on experience evaluating how competitors perform in AI-driven results and identify opportunities to strengthen your own presence.
- Building Brand Authority & Trust Signals: Explore how AI platforms assess authority and learn strategies to establish your brand as a recognized, credible source.
- Tracking Performance & Future-Proofing Your Content: Learn the latest tools and metrics to monitor AI search performance and adjust your strategy as AI search evolves.
This two-day intensive training is perfect for SEO professionals, content strategists, and digital marketers who want to gain a competitive edge in the AI-powered search landscape.

Will’s LocalU Global Presentation

Will Scott’s presentation at LocalU Global is a must-attend event for marketers looking to optimize local search rankings with AI-driven strategies.

The AI Shortcut to Local SEO Domination presentation is designed to help business leaders and marketers leverage AI to streamline their local SEO efforts and achieve better visibility.

His session will dive into actionable insights, including:
- Optimizing Local Content for AI & Search: Learn how AI tools can enhance your content strategy, ensuring local relevance while improving search visibility.
- AI-Powered Google Business Profile (GBP) Posts: Discover how AI-driven automation can help businesses generate engaging, keyword-rich GBP posts effortlessly.
- AI-Generated Local Videos: Explore how AI-powered tools can streamline video creation, making it easier to create engaging content that connects with your audiences.
- Scaling Local SEO With AI: Understand how AI frees up human resources, allowing marketing teams to focus on strategy, planning, and high-impact decision-making.
- Implementing Local Schema With AI: Get insights on how AI can simplify schema markup, helping search engines better understand and display local business information.
Don’t miss this opportunity to learn how AI can transform your local SEO strategy by creating efficiencies that improve results and free up human resources. .

About Will Scott

With decades of experience in SEO and digital advertising, Will Scott is a recognized industry leader known for his expertise in search optimization, AI-driven strategies, and local search marketing.

He is credited with coining the term “barnacle SEO” in 2008, a widely adopted strategy that helps businesses improve visibility by leveraging high-authority platforms.

As Co-Founder and CEO of Search Influence, Will has spent two decades leading teams in creating thousands of websites, optimizing millions of search visits, and developing data-driven marketing strategies for businesses of all sizes.

Since launching Search Influence in 2006 with his wife, Angie Scott, they have built the agency into a trusted name in SEO, helping clients navigate the ever-evolving digital space.

Will’s thought leadership extends beyond his agency. He is a full-time faculty member of LocalU and a frequent contributor to top marketing publications.

His insights have been sought after by industry leaders across various sectors, and he has delivered expert presentations at some of the most renowned marketing conferences, including Pubcon and.

Learn More About AI for SEO With Search Influence

Don’t miss your chance to gain expert insights into AI for SEO at two premier virtual events this March:
- SMX Master Class: Generative Engine Optimization Master Class – March 10-11
- LocalU Global: The AI Shortcut to Local SEO Domination – March 26
Sign up today to discover AI-driven strategies that will help you optimize content, automate local SEO tasks, and scale your efforts for greater impact.

With a passion for educating marketers, business owners, and industry professionals, Will continues to push the boundaries of SEO — especially in the era of AI-driven search.

As a leader in AI for SEO, Will Scott continues to develop innovative products and services that help businesses stay ahead in this evolving landscape.

AI search and other SEO trends are transforming the higher education landscape. Recognizing this shift, Search Influence developed the SEO Roadmap—a strategic guide designed to help universities navigate and succeed in this new era of search.

Our SEO Roadmap provides a personalized plan that dives deep into one top program or degree, delivering immediate, high-impact recommendations you can implement immediately.

Ready to build a future-proof SEO strategy?

Contact Search Influence to learn how we can help you optimize for success.
March 7, 2025
The January Influencer: 2025 Success Guide – Digital Trends and GA4 Tips

Stay ahead in digital marketing with The Influencer, Search Influence’s monthly newsletter covering SEO, digital advertising, and content strategy. Get top tips to fuel your online growth, expert insights from the Search Influence team, and our latest company news. Don’t miss out!

Why Hire a Digital Marketing Agency? Outsource for Faster Growth

PAULA KELLER FRENCH | 7-MINUTE READ

Discover how hiring a digital marketing agency can enhance your marketing campaign by giving you expert strategies, faster solutions, and greater capacity.

Read More

UPCEA Webinar Recap: Top Higher Education SEO Trends for 2025

MICHELLE NEUHOFF BOYD | 13-MINUTE READ

In a webinar with UPCEA, Search Influence unpacked the higher ed SEO trends shaping the industry. Discover fresh opportunities to futureproof your SEO strategy in 2025.

Read More

3 Tips to Choose the Right Attribution Model for GA4

JEANNE LOBMAN | 9-MINUTE READ

Struggling to quantify your online marketing efforts? Learn how to choose the right attribution model in GA4 with expert tips from Search Influence.

Read More

Search Influence Named to the 2024 CityBusiness Best Places to Work List

COLLIN GUEDON | 2-MINUTE READ

Search Influence has been named to the 2024 CityBusiness Best Places to Work list. Learn more about what makes Search Influence a great workplace.

Read More

January 30, 2025
Search Influence Shares Higher Education SEO Insights at UPCEA MEMS 2024
Director of Sales & Marketing Paula French, Digital Advertising Manager Jeanne Lobman, and Co-Founder and CEO Will Scott represented Search Influence at the 33rd Annual UPCEA Marketing, Enrollment Management, and Student Success (MEMS) Conference in Philadelphia.

The Search Influence team made a splash at our third appearance at the higher education marketing, enrollment, and student success conference.

Paula introduced a Breakfast Briefing and led two insightful sessions on higher education SEO and higher education marketing metrics. Will and Jeanne connected with attendees at our booth and showed them how to use SEO to attract modern learners into 2025 and beyond.

Paula French’s Higher Education SEO Sessions

Practical Magic: How to Navigate 2025 SEO Trends

In her first session, Practical Magic: How to Navigate 2025 SEO Trends, Search Influence’s Director of Sales and Marketing discussed the evolution of search behavior — specifically Google’s AI Overviews and the evolution of social search.

Attendees walked away from this quickfire 10-minute session with practical strategies to implement to conquer these trends and future-proof their SEO strategy to attract more students through the enrollment funnel.

Visibility is Vital: Maximize Enrollment by Tracking Marketing Metrics

In Paula’s second session, Visibility is Vital: Maximize Enrollment by Tracking Marketing Metrics, the higher ed marketing expert co-presented a 30-minute roundtable discussion with UPCEA’s Senior Director of Research and Consulting Bruce Etter.

This session provided an overview the key findings of UPCEA and Search Influence’s Higher Ed Marketing Metrics Research Study, highlighting one shocking finding in particular: The majority of professional and online education schools don’t track critical marketing metrics.

Paula and Bruce discussed how marketers who don’t track key metrics, like higher education cost per inquiry (CPI) and cost per enrolled student, risk:
- Poor campaign performance
- Wasted budget
- Reduced lead quality
The session also showed attendees how they can use these key higher education marketing metrics to:
- Optimize campaigns
- Maximize budget allocation
- Improve conversions
The session showed how to boost adult learner enrollment by tracking the right costs.

Driving Engagement: Marketing Strategies for Online Learning

For Paula’s third presentation, she moderated Driving Engagement: Marketing Strategies for Online Learning.

This session, presented by Auris Calvino and Cari Gold of The University of Texas at San Antonio, explored how UTSA Online’s multifaceted content strategy drives student attraction, engagement, and retention.

At the Search Influence Booth

Search Influence Digital Advertising Manager Jeanne Lobman and CEO & Co-Founder Will Scott joined Paula French to host the Search Influence booth.

Jeanne recently presented her own session, Integrating SEO and Paid Search Strategies, at Pubcon 2024 in Las Vegas.

Will is a recognized digital marketing leader who regularly presents and writes about the industry.

Take our higher education SEO Quiz

Booth visitors could take our new Higher Ed SEO In-House vs. Outsourcing Quiz, specifically designed for higher education marketers.

This quiz provides personalized higher education marketing recommendations based on user input, categorizing them as “Outsourcing Whiz,” “In-House Hero,” or “Hybrid Hotshot.”

In just minutes, you’ll be equipped with tailored insights to optimize your resources and make informed staffing choices, ultimately boosting your SEO strategy and student recruitment efforts.

After taking the quiz, booth visitors received personalized feedback and recommendations from our experienced team about their current digital marketing approach.

About MEMS

UPCEA MEMS is the premier conference for online and continuing education marketers and enrollment managers worldwide.

Held annually for over 30 years, MEMS offers strategically focused presentations and sessions that cover the tactical components of higher education marketing and enrollment management.

Boost Your Higher Education Marketing Strategy With Search Influence

Whether speaking at conferences or providing ROI-focused digital marketing services, Search Influence is dedicated to helping higher ed institutions meet their enrollment goals.

Ready to get started?

Take our SEO In-House vs. Outsourcing Quiz to learn whether working with a higher education digital marketing agency is right for you.

Download our Higher Education Marketing Metrics Research Study for tangible insights from Paula’s presentation and to learn more about the power of cost per inquiry and cost per enrolled student.
November 25, 2024
Search Influence Named an Honoree in the New Orleans CityBusiness Empowering Women Awards
The Search Influence team is excited to announce that we have been named an honoree in the New Orleans CityBusiness 2024 Empowering Women Awards.

The Empowering Women Awards recognize businesses in the Greater New Orleans region dedicated to helping women succeed both at work and in our community.

Learn how women thrive and drive growth at our digital marketing agency.

About the New Orleans CityBusiness Empowering Women Awards

The New Orleans CityBusiness Empowering Women Awards celebrate the significant strides made by for-profit companies in advancing gender equality within the New Orleans area. These prestigious awards highlight the innovative and impactful efforts of organizations committed to creating a more inclusive and equitable workplace for women.

The Empowering Women Awards are part of New Orleans CityBusiness’ broader initiatives that spotlight exceptional women in the region, such as the long-standing Women of the Year program.

This award serves as a hub of inspiration and a model for other organizations looking to emulate the successes of the honorees.

New Orleans CityBusiness evaluates companies based on several key criteria:
- Their practices in recruiting, hiring, and promoting women
- The availability and quality of mentorship programs for women
- Efforts towards systemic changes to eliminate inequality
- Representation of women in leadership roles, such as on boards or in C-suite positions
- Contributions to advancing women’s causes through philanthropic and community efforts
- The provision of scholarship assistance to support women’s education and career development
By recognizing these exemplary companies, the New Orleans CityBusiness Empowering Women Awards celebrates achievements and encourages other organizations to adopt similar practices, fostering a community-wide commitment to gender equality.

A Digital Marketing Agency Built for and By Women

Co-founded by Angie Scott in 2006, Search Influence is dedicated to creating an inclusive workplace culture that fosters both personal and professional growth for all our team members.

We are proud to be certified as a WBENC Women’s Business Enterprise since 2022, with Angie Scott holding majority ownership. This certification not only acknowledges our efforts but also reinforces our mission to support and elevate women in the workplace.

Women are integral to the fabric of Search Influence. They make up 79% of our workforce and hold 75% of our leadership positions, with each leader having a minimum tenure of 11 years. At least two-thirds of our leadership team has been women since the very early days of Search Influence, reflecting our long-standing dedication to gender equality.

We have instituted hiring practices that promote accessibility and inclusivity. We carefully screen job descriptions to eliminate gender bias and employ a panel interview process to ensure a fair evaluation.

Our compensation structure is transparent and equitable, focusing on the value of the role and the candidate’s experience rather than relying on salary history. This practice helps prevent perpetuating salary disparities.

Empowering Women and Your Business

We are grateful to be named an honoree in the New Orleans CityBusiness 2024 Empowering Women Awards.

This acknowledgment is especially meaningful as we stand alongside many other businesses dedicated to promoting gender equality.

Interested in working for a company recognized for empowering women? Let us help you achieve your career goals while championing equality and inclusion in the workplace.

Check out our current job openings to optimize your potential with Search Influence.
August 23, 2024
Search Influence Unleashes a Powerhouse of New Talent With 6 Hires

Search Influence is expanding! Say hello to our “Super Six” — the latest recruits to join our talented team.

Jessica Toben, Account Manager
A Baton Rouge native, Jess joins us with a degree in Fashion Merchandising and Marketing from Southeastern Louisiana University. With nearly 13 years in the B2B and B2C e-commerce industry, Jess has collaborated with a diverse range of retail clients, from children’s clothing to luxury jewelry and designer apparel. As an Account Manager at Search Influence, she enjoys blending creativity and analytics to create compelling marketing strategies that boost engagement and conversions.

When she’s not working, Jess enjoys spending quality time with her three daughters, practicing yoga, traveling, and keeping up with the latest Taylor Swift theories about when the next album will drop.

Frances Howell, Marketing Associate
Frances hails from Stoke-on-Trent in the UK, a city famous for Wedgwood pottery and the birthplace of Robbie Williams. She brings four years of experience in marketing and communications, primarily in B2B tech public relations, along with content marketing and internal communications. Frances holds a Bachelor’s degree in Arabic and History from the School of Oriental & African Studies in London and an Associate’s degree in Culinary Arts from Delgado Community College in New Orleans.

Frances moved to New Orleans in 2020, where she worked as a cook at the Windsor Court Hotel in New Orleans before joining our team as a Marketing Associate. In her free time, she enjoys cooking, reading, and exploring the city’s best mocktails.

Eliza Quaglino, Technical Digital Associate
Eliza, a native of the New Orleans area, holds a BA in Humanities and Social Thought from the Louisiana Scholars’ College at Northwestern State University and is currently pursuing her MA in English with a focus on Writing and Linguistics. Specializing in digital marketing tech at Search Influence, she enjoys data reporting and crafting visually appealing Looker Studio reports, as well as exploring various marketing techniques.

Outside of work, Eliza is a dedicated cat mom to her four beloved cats: Verona, Rorschach, Aja, and London. She is also a passionate enthusiast of coffee and brew science, spending countless hours perfecting new syrup recipes and crafting artisanal cold brew — all meticulously documented in a detailed spreadsheet.

Kele Johnson, Digital Ads Coordinator
Having grown up in New Orleans, Kele pursued her academic journey at Loyola University New Orleans, where she earned a Bachelor’s degree in Business Administration with a concentration in Marketing. As a Digital Ads Coordinator at Search Influence, Kele brings her expertise in crafting compelling ad campaigns and driving results for clients.

When she’s not at work, Kele enjoys maintaining an active, creative lifestyle by teaching and participating in Pure Barre and dance classes. A true movie enthusiast, she’s always on the lookout for the next great film to enjoy, making the most of her downtime with cinematic adventures.

Kali Bertucci, Account Manager
Another fellow New Orleans native, Kali graduated from the University of New Orleans with a Bachelor’s degree in Marketing. She brings over seven years of experience in sales and marketing to the Account Management team, having worked in local broadcast and digital media, as well as the live entertainment and sports industry.

Kali is passionate about music and loves attending concerts of all kinds. After three years in Shreveport, she’s returned home to NOLA and can’t wait to dive back into our city’s delicious culinary scene (of course!)

Gamela Brice, Account Coordinator
Born and raised in Stockton, California, Gamela’s journey took her to the vibrant city of New Orleans, where she graduated from Loyola University New Orleans with a degree in Mass Communication. With a passion for digital marketing, Gamela thrives on reaching large audiences and building connections with clients and consumers.

When Gamela isn’t coordinating the execution of strategies and campaigns in her role as Account Coordinator, she’s spending quality time with friends and family. As a dedicated foodie, she enjoys binge-watching her favorite shows and exploring local restaurants.

Welcome, everyone, to Search Influence! We’re looking forward to seeing all that you’ll bring to the table in your new roles.

Interested in joining a digital marketing agency consistently voted as a best place to work in New Orleans? Check out our current job openings today.

August 7, 2024