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Tag: meta descriptions

  • Five For Friday: Google Language 101 – Metas, SEO, & Link Building Without Content

    12507215604_e7408e02c4_z1. Link Building Without Content Creation  – Search Engine Journal

    A common misconception about link building is that content creation is a necessary part of it. While new content certainly helps, Jon Ball recently posted an article arguing that updating content is not always necessary, especially for small businesses that lack the resources to invest in new content. Small businesses, he claims, shouldn’t dismiss link building just because they think it is too costly or time-consuming. Fortunately, Ball offers five link building approaches that do not require content creation.

    2. Google+ Finally Lets Us Pin Posts! –  Marketing Land

    Finally, Google+ users can highlight certain posts to make them stand out. Early last week, Google+ announced that users can now pin posts to the top of their pages. Google+ is a little late on the trend, as Facebook and Twitter have already offered this feature to users. So far, Google+ pinned posts are only visible on a desktop or Android device. What does this mean for businesses? With this new feature, you can increase the visibility of posts you want your users to see.

    3. 2015: Over Half of Search Spending Goes to Mobile – Marketing Land

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    A new study conducted by eMarketer shows that in 2015, spending on mobile paid search ads and SEO is predicted to be at 50.1%. This is due to a change in consumer behavior, which has veered away from searching on desktops to show a preference for searching on tablets and smartphones.

    4. Caution: Don’t Ignore Meta Descriptions – Search Engine Land

    Google has continually stated that meta descriptions do not impact search engine rankings, which has led many people to disregard them. However, Neil Patel argues that these descriptions are still important. While the content in a meta description is not considered in Google’s search ranking algorithm, the click-through rate (CTR) is part of Google’s search ranking algorithm. Instead of ignoring meta descriptions, businesses should write optimized meta descriptions to increase CTR and overall site rankings.

    5. Five “Googley” SEO Terms Explained – Search Engine Watch

    Misunderstanding search industry terms could cost you an entire SEO campaign. Kristine Schachinger discusses five commonly misunderstood Google terms that can lead to negative implications in the long run. In Schachinger’s opinion, the most commonly misunderstood Google terms are:

    1. Robots.txt
    2. Google DNS
    3. Penguin, Panda, Penalties
    4. Duplicate Content Filter
    5. PageRank

    To avoid accidental negative SEO implications, she offers the correct definition and usage for each commonly misunderstood Google term.

    Thanks to Christopher Sessums for the blue five and Trulia for the mobile app images!

  • 5 For Friday — Links, Stories & Posts For Your Weekend

    1. Back to Basics: Meta Descriptions 101 – Search Engine Journal
    If you haven’t looked at your meta descriptions in over a year or 6 months, it may be time to refresh your meta data. Meta descriptions are the ones that will show up in search results, so they should sound coherent to humans. Read this refresher on meta tags.

    five-for-friday2. Thinking about adding 10,000 pages to your site at once? Take caution. – Search Engine Land
    If you are adding a large number of pages to your site, it is better to do so in stages according to Google’s Matt Cutts. Adding them in batches may be better. Releasing thousands of pages at once may cause Google to manually review your site for any suspicious behavior.

    3. Want to learn how to segment out your image search in Google Analytics? – Blind Five Year Old

    Google image search, universal image search, Bing image search. How do you keep them all separate? AJ Kohn from Blind Five Year Old walks you through the process of setting up filters for image searches in Google Analytics. Read and implement.

    4. Foursquare emphasizes its local search in its latest app update.  – Search Engine Land

    Attempting to take on Facebook and Yelp, the social check-in company rolls out its 6.0 update for its app. With local search as the primary focus of the new update, Foursquare users will see nearby recommendations and discovery features. Check it out.

    5. Are Facebook fans really worth it?  – Mashable

    According to a Syncapse report, a Facebook fan is valued at $174. The study takes a look at Facebook fans versus non-fans and analyzes their spending behavior along with their brand loyalty and several other factors. Would you agree with their estimation?