Tag: leads

  • Could You Be Landing Better Leads? – April Client Insider

    Could You Be Landing Better Leads? – April Client Insider

    It’s Time to Say Yes to Landing Pages

    Focused, optimized, and designed to deliver qualified leads

    We’ve seen it firsthand: dedicated landing pages drive stronger results for your ad campaigns. If your campaigns send ad traffic directly to your website, you could be missing a major opportunity to improve lead quantity, quality, and conversion rates.

    Clients already using landing pages are seeing the difference.

    A luxury event venue saw a 30% increase in qualified inquiries within two months of landing page launch. For another – a senior living provider – our landing pages generated 42% more qualified leads at a lower cost per lead and with no change in ad spend, just from launching landing pages.

    A client case study by Search Influence

    If you’ve been on the fence about adding landing pages to your ad campaigns, here’s why they work:

    • A clear path to conversion: Unlike a website page with multiple links and distractions, landing pages focus on a single goal: turning site visitors into leads.
    • A seamless ad-to-page experience: We match your landing page content to your ad messaging so visitors see exactly what they expect, making them more likely to take action.
    • Agile campaign testing: Landing pages give us greater control over A/B testing headlines, CTAs, and layouts to optimize campaigns without affecting your main website.
    • Smarter lead filtering: Using CallRail automation and custom form fields like budget ranges or timelines, we pre-qualify leads automatically to deliver higher-quality prospects.

    We’ll work with you to identify where landing pages would add the most value to your business while ensuring your main website continues to serve its purpose.

    Without custom landing pages, you risk losing qualified leads. Talk to your Account Manager today to discuss a custom landing page strategy for your business.

  • Here Are Our Top 5 Blogs You May Have Missed Last Month

    Woah! Did June fly by for you, too? If you are on the beach this week and doing some summertime reading, here are our most popular five blogs from last month that you will want to check out.

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    What Happened to Facebook’s 20% Text Grid Tool?

    Michelle’s blog is coming in hot as Search Influence’s most-read blog of 2016! If you’re advertising on Facebook, you need to understand the rules and limitations of the images you include. Facebook’s allowance for text within ads has changed slightly over the past few months, so be sure to read up about the latest updates and what they mean for online advertisers.

    5 Medical Practices Effectively Using Instagram

    Calling all doctors: Is your social media strategy healthy? Are your social media channels helping you generate more traffic to your site and more qualified leads? Read how these five medical practices have been utilizing Instagram to further establish their brand, increase their online presence, and stimulate user engagement.

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    These 10 Expert Tips Will Drive Traffic to Your Business’s Website

    Feel like you’re doing everything to strengthen your online presence but still not seeing the traffic numbers you’d like to see within Analytics? From schema markup to shareable content to video syndication, we provide ten valuable tips from industry experts to help you increase your site traffic with ease.

    Getting Hands On With the New Google My Business

    Though originally written in 2014, this June blog is still hyper-relevant to the industry. Quite a lot has changed within the Google landscape since 2014, but it can be JUST as confusing to navigate through business pages and local profiles. Let Mary guide you through what’s changed in the world of Google business and what these changes mean for your bottom line. Additionally, if you need help claiming your Google My Business page, check out this recently-completed Search Influence video to painlessly walk through the steps!

    5 Rookie Mistakes That Will Ruin Your New Website’s SEO

    Just launched a new site? Don’t let all of your efforts go to waste; make sure your site is optimized properly so search engines deem it “worthy!” Read on to learn about five big new-site mistakes, and ensure that your site is strong and ready to rank.

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