Search Influence’s Director of Sales and Marketing Paula French recently wrote a guest blog post for UPCEA titled “How Higher Education Marketing Metrics Help You Boost Enrollment.”

While this is Paula’s first guest blog post for UPCEA, she is a regular speaker at UPCEA conferences and our joint webinars.

As with her speaking appearances, Paula’s UPCEA blog is filled with higher education marketing insights to help universities see real-world results.

An Overview of Paula French’s UPCEA Blog Post

In her guest post for UPCEA, Paula addresses the growing challenges higher education institutions face, particularly the shrinking demand for traditional undergraduate degrees.

She highlights a key opportunity to boost enrollment: focusing on adult learners — students aged 25 and older — who prioritize career advancement, flexibility, and program quality.

To successfully reach this audience, Paula emphasizes the importance of understanding marketing benchmarks in higher education, specifically two critical metrics: cost per inquiry (CPI) and cost per enrolled student.

Paula’s blog underscores that tracking CPI helps institutions optimize their budgets by revealing which of their campaigns best generate inquiries. Additionally, monitoring the cost per enrolled student provides a more comprehensive view of how efficiently marketing efforts convert interest into actual enrollments.

By consistently tracking these higher education digital marketing benchmarks, universities will make smarter, data-driven decisions that lead to more sustainable growth.

To dive deeper into these strategies, download the 2024 Higher Education Marketing Metrics Research Study Search Influence created in collaboration with UPCEA.

The Search Influence x UPCEA Partnership

As an UPCEA Platinum Partner, Search Influence helps higher education institutions learn how to measure marketing success.

This partnership focuses on providing valuable insights through joint research, including our recent Higher Education Marketing Metrics Research Study and our 2023 Higher Ed SEO Research Study.

Together with UPCEA, we explore the state of higher education digital marketing, offering institutions industry insights and data-driven strategies for optimizing their marketing efforts.
In addition to research, Search Influence and UPCEA collaborate on webinars to educate universities on enhancing their SEO and paid ad strategies.

Learn More About Higher Education Marketing Metrics

Read Paula French’s full blog post on UPCEA’s website for expert insights into tracking the higher education marketing metrics that matter most.

Find even more higher education marketing insights in our past UPCEA guest blog posts written by our Director of Account Management Alison Zeringue, and CEO & Co-Founder Will Scott.

Whether you’re looking to refine your SEO strategies or optimize your paid advertising, Search Influence is here to help.

Contact us today to learn how we can help your institution achieve sustainable growth through data-driven marketing strategies.