Tag: digital marketing news

  • Search Influence Named an Honoree in the New Orleans CityBusiness Empowering Women Awards

    Search Influence is honored to be included in the New Orleans CityBusiness 2024 Empowering Women Awards

    The Search Influence team is excited to announce that we have been named an honoree in the New Orleans CityBusiness 2024 Empowering Women Awards.

    The Empowering Women Awards recognize businesses in the Greater New Orleans region dedicated to helping women succeed both at work and in our community.

    Learn how women thrive and drive growth at our digital marketing agency.

    About the New Orleans CityBusiness Empowering Women Awards

    The New Orleans CityBusiness Empowering Women Awards celebrate the significant strides made by for-profit companies in advancing gender equality within the New Orleans area. These prestigious awards highlight the innovative and impactful efforts of organizations committed to creating a more inclusive and equitable workplace for women.

    The Empowering Women Awards are part of New Orleans CityBusiness’ broader initiatives that spotlight exceptional women in the region, such as the long-standing Women of the Year program.

    This award serves as a hub of inspiration and a model for other organizations looking to emulate the successes of the honorees.

    New Orleans CityBusiness evaluates companies based on several key criteria:

    • Their practices in recruiting, hiring, and promoting women
    • The availability and quality of mentorship programs for women
    • Efforts towards systemic changes to eliminate inequality
    • Representation of women in leadership roles, such as on boards or in C-suite positions
    • Contributions to advancing women’s causes through philanthropic and community efforts
    • The provision of scholarship assistance to support women’s education and career development

    By recognizing these exemplary companies, the New Orleans CityBusiness Empowering Women Awards celebrates achievements and encourages other organizations to adopt similar practices, fostering a community-wide commitment to gender equality.

    A Digital Marketing Agency Built for and By Women

    Co-founded by Angie Scott in 2006, Search Influence is dedicated to creating an inclusive workplace culture that fosters both personal and professional growth for all our team members.

    We are proud to be certified as a WBENC Women’s Business Enterprise since 2022, with Angie Scott holding majority ownership. This certification not only acknowledges our efforts but also reinforces our mission to support and elevate women in the workplace.

    Women are integral to the fabric of Search Influence. They make up 79% of our workforce and hold 75% of our leadership positions, with each leader having a minimum tenure of 11 years. At least two-thirds of our leadership team has been women since the very early days of Search Influence, reflecting our long-standing dedication to gender equality.

    We have instituted hiring practices that promote accessibility and inclusivity. We carefully screen job descriptions to eliminate gender bias and employ a panel interview process to ensure a fair evaluation.

    Our compensation structure is transparent and equitable, focusing on the value of the role and the candidate’s experience rather than relying on salary history. This practice helps prevent perpetuating salary disparities.

    Empowering Women and Your Business

    We are grateful to be named an honoree in the New Orleans CityBusiness 2024 Empowering Women Awards.

    This acknowledgment is especially meaningful as we stand alongside many other businesses dedicated to promoting gender equality.

    Interested in working for a company recognized for empowering women? Let us help you achieve your career goals while championing equality and inclusion in the workplace.

    Check out our current job openings to optimize your potential with Search Influence.

  • Search Influence CEO Will Scott Named a 2024 Biz New Orleans 500

    Biz New Orleans has named Search Influence CEO and Co-founder Will Scott to its 2024 New Orleans 500 list!

    Published annually by Biz New Orleans magazine, the New Orleans 500 recognizes and profiles all the business leaders driving growth in the metro New Orleans economy. Biz New Orleans is a national award-winning monthly publication covering all the latest business happenings in The Big Easy and its surrounding areas.

    Will is humbled to be mentioned alongside New Orleans’ sharpest minds and most forward-thinking entrepreneurs — but this journey to the top didn’t happen overnight. Will has spent the last 30 years learning, growing, and innovating in all things digital marketing.

    Biz New Orleans has named Search Influence CEO and Co-founder Will Scott to its 2024 New Orleans 500 list

    About Will Scott: Digital Marketing Mogul

    Since his first website went live in 1994, Will hasn’t taken his foot off the gas. He’s led innovative teams responsible for developing thousands of business websites, hundreds of thousands of web pages, and millions of visits from searchers across industries.

    Will has not only participated in the SEO industry — he’s helped to shape it.

    As a recognized digital marketing leader, Will coined the phrase “barnacle SEO” in 2008 to describe the act of leveraging authoritative websites for highly competitive keywords to boost one’s own content.

    Today, the strategy is used by everyone from Semrush to Moz.

    Alongside his wife and business partner Angie Scott, Will founded the digital marketing agency Search Influence in 2006. Together, Will and Angie have grown Search Influence from its humble beginnings as a spare bedroom operation serving local businesses to a nationally recognized digital marketing agency known for embracing the latest and greatest technologies.

    Like a surfer searching for the next big wave to conquer, Will has spent most of 2023 knee-deep in his latest SEO marketing obsession — artificial intelligence.

    From developing the AI sandwich to presenting at the UPCEA MEMS Conference and Pubcon, Will has quickly positioned himself as an AI marketing expert in this newfound landscape.

    Contact Will’s Digital Marketing Agency in New Orleans

    Will and the entire Search Influence team thank Biz New Orleans for their recognition.

    If you’re ready to work with an experienced SEO team backed by an award-winning CEO, contact Search Influence to learn more about all the SEO services we offer.