Tag: careers

  • The Big Switch: Transferring to a New Department at Search Influence

    Transferring to a different department at a job is not uncommon and, for many, it is seen as an excellent career opportunity. Making a choice to work on another team provides an employee with new training, skill sets, responsibilities, and can help give a broader understanding of a company as a whole. In fact, research has shown that this type of career development can help employers retain their most productive employees given their broad knowledge and understanding of the company.

    Influencers Expanding Their Horizons in the Workplace

    Here at Search Influence, several employees—including myself—have made the switch when the opportunity arose. Check out these employees’ department moves to see what it’s been like for them to get used to a new team, environment, and job responsibilities.

    Employees at Search Influence sitting on a couch

    Jared Jones

    Former Position: Senior Internet Marketing Associate (Technical) – 1 year-7 months

    Job Responsibilities: My job responsibilities weren’t necessarily confined to a rigid container but instead a malleable collection of duties in relation to helping to improve a client’s search visibility from managing their directory presence, implementing blogs, writing image optimizations, completing competitive research, completing comprehensive site audits, scheduling social media posts, and much more.

    Current Position: Web Developer – 4 months

    Job Responsibilities: Implementation and styling of various types of content directly on a client’s site.

    What do you like about your current department?

    Though the description sounds more focused, there is actually still a very wide variety of work due to the difference in CMSs, client-requested content, and the increased technical aspects required to perform day to day job duties. There’s also a nice feeling of instant gratification when you see some nice changes go live (correctly) on your first try.

    What has been a new challenge of the department switch?

    The most challenging thing about being a web developer is that there is a lot less rigidity in the daily work flow. There are some tasks that may seem relatively straightforward, but there can always be multiple solutions based on a wide array of existing (and even non-existing) conditions of client’s site.

    Rosie Nolan

    Former Position: Editorial Internet Marketing Associate – 6 months

    Job Responsibilities: Writing, editing, and optimizing web content for clients ranging from social media posts to press releases, ad copy, and blogs.

    Current Position: Digital Advertising Coordinator – 4 months

    Job Responsibilities: Writing and implementing ad copy for Google paid search clients, monitoring and adjusting paid search client budgets, performing ad campaign research to deliver ads to achieve qualified leads, and promoting Facebook advertising.

    What do you like about your current department?

    I enjoy that this position allows for a lot of client-facing tasks, which really helps me to see the product of my work in a tangible way.

    What has been a new challenge of the department switch?

    There are a lot more numbers involved here, which was a little difficult to get used to at first!

    Ariel Kizer

    Former Position: Editorial Internet Marketing Associate – 5 months

    Job Responsibilities: Writing and editing content for clients including blogs, articles, social media post, website content, BuzzFeed articles, press releases, and ad copy.

    Current Position: Sales Executive – 4 months

    Job Responsibilities: Reaching out to a variety of inbound and outbound leads to promote and sell Search Influence’s services through phone calls, presentations, and proposals.

    What do you like about your current department?

    The sales department is very supportive of one another and is always willing to give constructive feedback, tips, and kudos.

    What has been a new challenge of the department switch?

    Switching from a non-client facing position to a client facing position has been a new challenge. Learning how to discuss digital marketing without using internal jargon has given me a deeper understanding of our services as well as how we can help potential clients grow their business.

    Cory Agular

    Former Position: Editorial Internet Marketing Associate – 6 months

    Job Responsibilities: Responsible for editing and writing website content, social media posts, press releases, blog posts, business descriptions, amongst other things.

    Current Position: Technical Internet Marketing Associate – 1 year-11 months

    Job Responsibilities: Managing, editing, optimizing Google My Business, overseeing AWR, and managing Sendible. Schedule blog posts and social media posts. Also, performing SEO audits on client’s site as well as a plethora of backlink analysis, acquisition, and clean up.

    What do you like about your current department?

    It has given me the opportunity to learn more technical aspects of site design and how all of the processes we do interact with search engines. I’ve also learned a lot about social media management and strategies that are effective for our clients.

    What has been a new challenge of the department switch?

    Getting up to speed with all the new work processes was basically like starting all over, and although it felt like it took awhile, it was definitely the right move for me.

    Employees working in an open concept office - Search Influence

    Making a Long-Term Impact

    It’s evident that making a career move such as a department change can be both challenging and rewarding. Employees making this switch can guarantee that they’ll be able to add new skills to their professional toolbox. Transferring to a different job within a company is seen as a motivator for development and makes a lasting impression on a company.

    Interested in joining the Search Influence team? We’re always looking for driven professionals! Check out our careers page.

  • Started From The Bottom Now You’re Hired: Tips For The Tech Job Interview

    In the ever-growing tech industry, more and more jobs are becoming available. Sadly, this also means a lot of positions aren’t being filled due to bad interviews. Having interviewed hundreds of prospective employees in the past few months, I’ve learned that many people seem to struggle when considering what employers are looking for in candidates. You practice and prepare for interviews in advance thinking, “How can I show them how great I am?” when you really should be practicing to fulfill the question, “How can I show them I’m what they want?”

    So here are some tips for acing the interview! A lot of these can apply to more than the tech world, so read on and take mental notes for your future!

    Search Influence - New Orleans Tech Industry Interview DOs and DON'Ts

    Do: Talk About What You Have To Offer A Company
    If you’re applying for a position that requires any sort of client-facing or largely communicative capacities, talk about ways in which you’ve exhibited those abilities in the past. If you’re applying to work in a fast-paced, growing industry, talk about how you’ve been adaptive and proactive with change in your past experiences. Also, make it clear that the industry they’re in is the industry you want to work for. You should ALWAYS research what a company does before you attend an interview with them. Being completely clueless about the work they do shows a lack of sincere interest in the job.

    Basically, find any way to show your interviewer that you have what they need and want to be there.

    Don’t: Talk About What A Company Has To Offer You
    One of the biggest mistakes you can make in an interview is saying something like, “I want to work here because I don’t know about insert industry here and want to learn everything I can from working here.” You’d be surprised how often we hear that people want to start their own online marketing companies and just want to work for us to learn how to do what we do. That kind of response is a huge red flag for companies.

    Talking about your capacity and willingness to learn is a GREAT idea, but it needs to be done tastefully. A better way to express that would be something like, “I’d enjoy working in an environment where I’m constantly learning something new and improving.”

     Search Influence Spacer

    Do: Talk About Any Relevant Online / Tech Experience
    If you’re applying for a job in the tech industry, talk about any and all tech experience you have. Even if the job you’re applying for doesn’t require HTML experience, letting your interviewer know that you’ve got that experience shows that you’re well rounded and will be able to communicate effectively in that subject area if you need to (which can be helpful for interdepartmental work within a company). If you’ve got a professional website or blog for yourself, don’t be afraid to share it!

    search influence new orleans - interview meme fry futurama tumblr

    Don’t: Talk About Your Tumblr
    Unless you’ve got a blog or website suitable for the eyes of an employer, refrain from specifics when talking about any blogging, HTML experience, or other relevant experience. Most people who know what Tumblr is know that it is rarely used in a professional capacity, and the last thing you want to do in an interview is to get your employer imagining your possibly-emotional, probably-personal presence. You can still talk about how having a Tumblr or any other non-professional online experience plays into your abilities, but approach it carefully. Instead of “I use Tumblr a lot, so I get HTML,” say something like “Through a few blogging platforms, I’ve had some experience with basic HTML.”

     Search Influence Spacer

    Do: Talk About Your Interests Outside Of Work
    Usually, mentioning that you’ve balanced side projects in life while still working or going to school full time is an indication to future employers that you’re capable of balancing multiple tasks and prioritizing what needs to be done. It also helps to show you’re well-rounded and provides something unique that could make you stand out in the interviewer’s memory. If an employer is trying to weed out top candidates from a recent round of interviews, the good interviewee who played guitar in some band might stand out more than just the good interviewee.

    Don’t: Talk About Starting Your Own Business, Going Back To School, Or Trying To Become An Actor
    Unless you’re applying for a temporary position, most companies are looking for someone who’s in it for the long haul and wants to grow with the company. If you’re indicating to your interviewer that your main interests don’t align with being dedicated to your job, they might not consider you to be an ideal candidate for the position.

     Search Influence Spacer

    Do: Elaborate And Give Examples
    Even when given a general question, never give a general answer. Often, employers ask something about discussing a time when you exhibited a certain characteristic. For example, an employer might ask, “Can you tell us about a time when you had to deliver great customer service?” If you’ve had any service industry experience (which so many of us have), your initial thought is probably, “ALL. THE. TIME.” While it’s great that you’ve got a lot of experience with this, you want to give clear examples that exhibit it. So saying something more explicit gives the employer a clearer picture of what you define as “good customer service.”

    Don’t: EVER Give A Yes Or No Answer
    Along the lines of the suggestion above, even when you’re asked a “yes or no” or “either/or” question, make sure to explain the reasoning behind your answer and never ride the fence. The most common example of this that I see is when candidates are asked if they prefer working individually or on a team, as people often respond that they’re comfortable doing both. While this is seemingly an admirable trait, realistically everyone has a preference, and neither answer is wrong. If an employer chooses to hire you, they’ll want to know if you’re predisposed to work in the type of environment that their company has and be ready to work with you on it if you aren’t.

     Search Influence Spacer

    Do: Prepare Your Online Presence Accordingly
    According to a June 2014 study by CareerBuilder, 43 percent of employers use social networking sites to research job candidates, and 51 percent of employers researching candidates online found content that caused them to not hire the candidate. Even at a laid-back, young office like ours, a profile picture of you doing a shirtless keg stand is probably not going to get you invited to an interview. One safe move you should probably make is to switch your Facebook profile features to private when applying for jobs.

    You should also have a well-built-out LinkedIn profile with references. Though most employers will do reference checks as you move along in the later stages of the hiring process, having good, easy-to-access references from the get-go could improve your chances of moving forward.

    Search Influence New Orleans - Employers Use Social Media Career Builder Quote

    Don’t: Delete Your Entire Online Presence
    Having profiles online, whether it’s Facebook, Twitter, LinkedIn, or your own site, puts you in control of what future employers see when they look for you. Also, if you’re trying to remove incriminating photos of yourself, deleting your profiles will only delete pictures you posted (not ones your friends posted of you). So you’re better off changing your privacy settings and managing your online presence. There are also sites like SimpleWash that connect to your Facebook and Twitter accounts in order to help you identify possibly inappropriate statuses, likes, and pictures.

    Another reason why you should be keeping your social profiles around is that, in the tech industry in particular, employers are typically looking for people with a proclivity for all things techy, and having an online presence is another opportunity to exhibit that inclination.

    Search Influence Spacer

    Use these tips, and good luck in your job searching! Feel free to share your interview experiences below. We’re often looking to fill positions here at Search Influence, so if you’re interested in working with a hard-working, fun bunch, check out our various tech industry job postings.