Tag: awards

  • Search Influence Named to the 2024 CityBusiness Best Places to Work List

    New Orleans CityBusiness’s 2024 Best Places to Work

    Search Influence proudly announces that our search engine marketing agency has been named to New Orleans CityBusiness’s 2024 Best Places to Work list in the Small Company category.

    This is our team’s third year in a row receiving this honor and our fifth time overall. This recognition is a testament to the honorees’ commitment to creating environments where employees thrive, reinforcing their reputations as employers of choice in the region.

    About the CityBusiness Best Places to Work List

    Since its inception in 2003, the New Orleans CityBusiness Best Places to Work list has highlighted top employers in the New Orleans area, celebrating both large and small businesses that excel in fostering outstanding workplaces. Companies are selected based on a thorough evaluation process that combines employee feedback with an analysis of workplace benefits, such as health care options, paid time off, salary averages, and employee programs.

    To qualify for consideration, businesses must meet two key criteria. First, they must achieve a minimum survey response rate: 40% for companies with 25 or more employees, and 80% for organizations with fewer than 25 employees. Second, businesses must secure an average positive response rate of at least 80% from their employees across eight core focus areas, including Leadership and Planning, Corporate Culture and Communications, Role Satisfaction, and Pay and Benefits.

    CityBusiness categorizes companies by size, using the U.S. Small Business Administration’s guidelines that define small businesses as having fewer than 50 employees and large businesses as having 50 or more employees.

    Build Your Career at Search Influence

    For many of our team members, Search Influence isn’t just a job; it’s where they build their careers.

    Our average employee tenure of 5.9 years is a testament to the healthy work environment Co-Founders Will and Angie Scott set out to create nearly 20 years ago.

    Search Influence has come a long way since our early days as a spare bedroom operation. We now boast a client list featuring household names across several industries including higher education, healthcare, and hospitality.

    With that progress, we’ve created robust benefits for our team, including:

    • Generous paid time off, which increases with tenure
    • Fully remote work
    • 13 paid, movable company holidays
    • Multiple comprehensive health insurance plans
    • 401k employee contributions and employer match
    • The IDEA Committee
    • Dependent care accounts for making childcare more affordable
    • Access to financial advisors & wellness tools
    • Maternity / paternity / adoptive parental leave
    • Company-sponsored team-building activities and events

    As a woman-owned digital marketing agency, Search Influence is dedicated to advancing gender equality and creating an inclusive workplace for women.

    CityBusiness recognized this commitment earlier this year by naming us an honoree in the 2024 Empowering Women Awards.

    A Search Engine Marketing Agency Powered by People

    We thank CityBusiness for including us on the 2024 Best Places to Work list alongside many other wonderful New Orleans businesses.

    Interested in working at a forward-thinking, award-winning digital marketing agency in New Orleans?

    Learn more about what makes Search Influence a great workplace, and check out our open roles.

  • Search Influence Named a Best SEO Campaign Finalist at the 2024 US Agency Awards

    Search Influence is a finalist at the 2024 US Agency Awards

    We’re honored to announce that Search Influence has been named a finalist in the Best SEO Campaign category at the 2024 US Agency Awards! This recognition highlights our collaboration with Halvorson Plastic Surgery, where strategic SEO drove meaningful growth in patient inquiries and expanded their reach to patients seeking quality care.

    The Nominated Campaign

    For the past two years, we’ve partnered with Halvorson Plastic Surgery — a trusted provider of cosmetic and reconstructive procedures in Asheville, NC. We have a shared goal to maintain a steady flow of new patient inquiries by implementing thoughtful and data-driven SEO strategies.

    Over the past year, we pursued a two-stage SMART goal:

    • Increase year-over-year organic search leads.
    • Rank within the top five for specific target keywords central to the practice’s success.

    We’re thrilled to announce that we met and exceeded both goals, helping Halvorson Plastic Surgery connect with more prospective patients while enhancing the practice’s online presence and visibility. This success earned us a shortlisted spot in the 2024 US Agency Awards for Best SEO Campaign.

    We’re proud to partner with Halvorson Plastic Surgery to enhance their search rankings and online visibility, helping more patients connect with trusted care and make informed choices.

    Four key categories contributed to this success:

    • Content Strategy: Boost rankings and authority through publishing keyword-targeted blog posts, optimizing on-site content, and creating off-site content
    • Off-Site Entity Optimization: Increase authority and reach with off-site content creation and link-building
    • Technical SEO: Enhance search engine understanding and site navigation by implementing schema
    • Google Business Profile Optimization: Improve local visibility and SEO with profile updates and optimizations

    About the US Agency Awards

    The US Agency Awards celebrate innovative strategies and impactful campaigns led by agencies of all sizes and specialties across the United States. With 20+ categories, the awards highlight achievements across industries such as marketing, PR, technology, design, and digital advertising.

    An expert panel of industry professionals scores each submission through a rigorous two-step process. In the first stage, judges pre-score entries to create the shortlist. In the second, the panel meets to select winners, with some categories also recognizing a silver prize. This year’s winners will be announced on November 14 via the US Agency Awards site.

    Award-Winning Search Engine Marketing Agency

    We’re honored to be shortlisted for the 2024 US Agency Awards and thank Halvorson Plastic Surgery for their trust in this partnership.

    This recognition follows our Silver Award win for the Best Integrated Campaign at the 2023 US Agency Awards and our shortlist at last year’s US Search Awards for the Best Use of Search B2C – PPC category.

    Search Influence is a full-service search engine marketing agency committed to helping clients grow through strategic SEO. If you want to strengthen your online presence, contact us to learn more about our expert SEO services.

    Specialize in higher education marketing? Check out our new SEO Roadmap offer for three months of actionable strategies that position you for search success.

  • Search Influence Named an Honoree in the New Orleans CityBusiness Empowering Women Awards

    Search Influence is honored to be included in the New Orleans CityBusiness 2024 Empowering Women Awards

    The Search Influence team is excited to announce that we have been named an honoree in the New Orleans CityBusiness 2024 Empowering Women Awards.

    The Empowering Women Awards recognize businesses in the Greater New Orleans region dedicated to helping women succeed both at work and in our community.

    Learn how women thrive and drive growth at our digital marketing agency.

    About the New Orleans CityBusiness Empowering Women Awards

    The New Orleans CityBusiness Empowering Women Awards celebrate the significant strides made by for-profit companies in advancing gender equality within the New Orleans area. These prestigious awards highlight the innovative and impactful efforts of organizations committed to creating a more inclusive and equitable workplace for women.

    The Empowering Women Awards are part of New Orleans CityBusiness’ broader initiatives that spotlight exceptional women in the region, such as the long-standing Women of the Year program.

    This award serves as a hub of inspiration and a model for other organizations looking to emulate the successes of the honorees.

    New Orleans CityBusiness evaluates companies based on several key criteria:

    • Their practices in recruiting, hiring, and promoting women
    • The availability and quality of mentorship programs for women
    • Efforts towards systemic changes to eliminate inequality
    • Representation of women in leadership roles, such as on boards or in C-suite positions
    • Contributions to advancing women’s causes through philanthropic and community efforts
    • The provision of scholarship assistance to support women’s education and career development

    By recognizing these exemplary companies, the New Orleans CityBusiness Empowering Women Awards celebrates achievements and encourages other organizations to adopt similar practices, fostering a community-wide commitment to gender equality.

    A Digital Marketing Agency Built for and By Women

    Co-founded by Angie Scott in 2006, Search Influence is dedicated to creating an inclusive workplace culture that fosters both personal and professional growth for all our team members.

    We are proud to be certified as a WBENC Women’s Business Enterprise since 2022, with Angie Scott holding majority ownership. This certification not only acknowledges our efforts but also reinforces our mission to support and elevate women in the workplace.

    Women are integral to the fabric of Search Influence. They make up 79% of our workforce and hold 75% of our leadership positions, with each leader having a minimum tenure of 11 years. At least two-thirds of our leadership team has been women since the very early days of Search Influence, reflecting our long-standing dedication to gender equality.

    We have instituted hiring practices that promote accessibility and inclusivity. We carefully screen job descriptions to eliminate gender bias and employ a panel interview process to ensure a fair evaluation.

    Our compensation structure is transparent and equitable, focusing on the value of the role and the candidate’s experience rather than relying on salary history. This practice helps prevent perpetuating salary disparities.

    Empowering Women and Your Business

    We are grateful to be named an honoree in the New Orleans CityBusiness 2024 Empowering Women Awards.

    This acknowledgment is especially meaningful as we stand alongside many other businesses dedicated to promoting gender equality.

    Interested in working for a company recognized for empowering women? Let us help you achieve your career goals while championing equality and inclusion in the workplace.

    Check out our current job openings to optimize your potential with Search Influence.

  • Search Influence Makes the Inc. 5000 2024 List

    An infographic showing Search Influence's naming to the Inc 5000 list

    We’re thrilled to announce that Search Influence has made it onto the Inc. 5000 list for 2024! This recognition marks the eighth time we have been honored by Inc., previously being listed on the Inc. 5000 six years in a row from 2012 to 2017 and on the Inc. 500 in 2011. This year, we ranked 393rd in the Advertising & Marketing category and 4,154th overall. Locally, the digital marketing agency was ranked 14th in New Orleans and Metairie, and 28th in Louisiana.

    See how our commitment to excellence has led to this continued recognition.

    The Inc. 5000 List at a Glance

    The Inc. 5000 list recognizes America’s fastest-growing private companies, ranking them based on revenue growth over a three-year span.

    Companies on the 2024 Inc. 5000 list were evaluated based on their growth from 2020 to 2023. To qualify, businesses must:

    • Have generated revenue by March 31, 2020
    • Have generated at least $100,000 in revenue in 2020
    • Have generated at least $2 million in revenue in 2023
    • Be a privately held, for-profit business based in the United States

    For over 40 years, the Inc. 5000 list has been a hallmark of business success, with past honorees including such notable names as 7-Eleven, Domino’s Pizza, LinkedIn, Microsoft, Yelp, and Zillow. As a proud, privately held company based in New Orleans, we’re honored to stand among some of the nation’s growth leaders.

    From Early Startup to Award-Winning Agency

    Founded in 2006 by Will and Angie Scott, Search Influence is a national digital marketing agency specializing in SEO, paid advertising, analytics, and lead tracking. We provide result-oriented services to 70+ clients across diverse industries, including higher education, healthcare, technology, and tourism.

    Our innovative approach and commitment to a progressive work culture have earned us significant recognition over the past few months. In 2023, we won a Silver Award at the US Agency Awards and were finalists at the US Search Awards. We were also named one of the Best Places to Work by New Orleans CityBusiness in 2022 and 2023, bringing the total number of trophies in our cabinet from this award to four.

    From our humble beginnings as a small startup in 2006 to our 2024 Inc. 5000 recognition, we’re proud to consistently push the boundaries of what’s possible for our company, our clients, and the digital marketing industry.

    Your Partner for All Things Digital Marketing

    We are grateful to be back on the Inc. 5000 list. To achieve this milestone once again by Inc. reinforces our dedication to sustained success.

    Let us share the benefits of this honor with you, by helping you enrich your campaigns with our extensive experience and industry trust.

    Connect with us today to discover our digital marketing services and see why we’re ranked among America’s fastest-growing companies.

  • Search Influence CEO Will Scott Named a 2024 Biz New Orleans 500

    Biz New Orleans has named Search Influence CEO and Co-founder Will Scott to its 2024 New Orleans 500 list!

    Published annually by Biz New Orleans magazine, the New Orleans 500 recognizes and profiles all the business leaders driving growth in the metro New Orleans economy. Biz New Orleans is a national award-winning monthly publication covering all the latest business happenings in The Big Easy and its surrounding areas.

    Will is humbled to be mentioned alongside New Orleans’ sharpest minds and most forward-thinking entrepreneurs — but this journey to the top didn’t happen overnight. Will has spent the last 30 years learning, growing, and innovating in all things digital marketing.

    Biz New Orleans has named Search Influence CEO and Co-founder Will Scott to its 2024 New Orleans 500 list

    About Will Scott: Digital Marketing Mogul

    Since his first website went live in 1994, Will hasn’t taken his foot off the gas. He’s led innovative teams responsible for developing thousands of business websites, hundreds of thousands of web pages, and millions of visits from searchers across industries.

    Will has not only participated in the SEO industry — he’s helped to shape it.

    As a recognized digital marketing leader, Will coined the phrase “barnacle SEO” in 2008 to describe the act of leveraging authoritative websites for highly competitive keywords to boost one’s own content.

    Today, the strategy is used by everyone from Semrush to Moz.

    Alongside his wife and business partner Angie Scott, Will founded the digital marketing agency Search Influence in 2006. Together, Will and Angie have grown Search Influence from its humble beginnings as a spare bedroom operation serving local businesses to a nationally recognized digital marketing agency known for embracing the latest and greatest technologies.

    Like a surfer searching for the next big wave to conquer, Will has spent most of 2023 knee-deep in his latest SEO marketing obsession — artificial intelligence.

    From developing the AI sandwich to presenting at the UPCEA MEMS Conference and Pubcon, Will has quickly positioned himself as an AI marketing expert in this newfound landscape.

    Contact Will’s Digital Marketing Agency in New Orleans

    Will and the entire Search Influence team thank Biz New Orleans for their recognition.

    If you’re ready to work with an experienced SEO team backed by an award-winning CEO, contact Search Influence to learn more about all the SEO services we offer.

  • New Orleans CityBusiness Recognizes CEO Will Scott in the 2022 Power List

    Key Insights

    • Weekly business publication New Orleans CityBusiness highlighted Search Influence CEO Will Scott in its quarterly edition of the 2022 Power List.
    • The July edition of the 2022 Power List focused on New Orleans’ top 20 influential professionals in the tech industry.
    • From the agency’s early start-up days to its status as a national digital marketing firm, Scott’s feature in the Power List covers all things Search Influence.

    On July 29, 2022, weekly business publication New Orleans CityBusiness named Search Influence Co-Founder and CEO Will Scott in its 2022 Technology Power List.

    Since 1980, CityBusiness has covered high-profile and emerging businesses in the metropolitan New Orleans area.

    Will Scott named to 2022 New Orleans CityBusiness Power List

    Will Scott’s Feature in the 2022 Power List

    The Power List, appearing quarterly in CityBusiness, takes a look at some of the most influential professionals in the Greater New Orleans region. This past month, the publication spotlighted the technology sector, an industry that has grown locally in recent years, with both established corporations and ambitious entrepreneurs looking to make their mark on the Crescent City.

    Among the 20 named leaders pioneering the New Orleans tech industry, Scott’s feature talks about all things Search Influence—from its grassroots foundation with COO and wife Angie Scott—to its status as a national digital marketing firm, reaching clients in all 50 states.

    “As Will Scott puts it, rarely does he find a business that doesn’t pique his interest,” writes CityBusiness. “The idea that every business is worthy of attention is at the heart of Scott’s digital marketing firm, Search Influence.”

    Fueling the growth of hundreds of companies since 2006, Scott is credited with coining the term “barnacle SEO.” In his feature in the Power

    Streetcar riding down st charles avenue in new orleans, la

    List, CityBusiness describes this marketing strategy as a method of allowing businesses to attach themselves to large websites with high search rankings, helping to drive traffic and ultimately improve their own rankings.

    Learn More About Search Influence’s Impact

    Led by Scott, the team of dedicated marketing professionals at Search Influence have helped businesses across industries optimize their potential.

    New Orleans made and proud, Search Influence works with clients in education, medicine, tourism, law, and beyond to deliver digital marketing results that lead to business growth.

    Fill out our online form today to learn more about Scott’s marketing expertise and the digital marketing services at Search Influence.

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    Streetcar

  • Search Influence Receives 2021 New Orleans Top Workplaces Award from The Times-Picayune and The New Orleans Advocate

    Top Workplaces 2021 Nola Times Picayune Search Influence award graphicFor the second year in a row, Search Influence has been named a winner of the New Orleans Top Workplaces Award by The Times-Picayune and The New Orleans Advocate. Search Influence is among a list of 70 independently selected private, public, non-profit and government entities selected for the 2021 awards. The rankings of the companies in their respective categories will be announced at an awards ceremony later this year.

    Top Workplaces awards are based solely on feedback captured from one, five-minute employee engagement survey. There are no subjective elements to the process, making Top Workplaces the most credible, authentic employer recognition program. Any organization in the seven-parish metro area with 35 or more employees was eligible to compete this year.

    Search Influence prioritizes its company culture, embedding its values into communication, client work, and internal recognition and evaluation. The company weaves these values into their recruitment process, which ensures that all who join align with Search Influence’s vision.

    Search Influence’s core values spell CHARGED:

    • Collaborative
    • Hungry
    • Agile
    • Reliable
    • Genuine
    • Effective
    • Dedicated

    The trend from last year’s survey continued, with the team emphasizing transparency and culture as two key reasons they appreciate working at Search Influence. Team members responded positively about the support they receive from managers to learn and grow, as well as their manager’s care for their concerns. Additional aspects of the company highly rated by employees include: interdepartmental cooperation, appreciation of fellow teammates and the encouragement of new ideas.

    “We are very pleased to be included in Top Workplaces for the second year in a row,” said Search Influence CEO and Co-founder Will Scott, “We value Top Workplaces because the award and rankings are based on empirical data. In a year which has been so hard for so many, we’re glad to know our team still felt like they were both challenged and supported.”

    This is the seventh year of the New Orleans award, which is facilitated by Energage, a third-party company who conducts a quantitative and qualitative assessment of nominated organizations.