Tag: Apple

  • Avoid Detours: Claim and Edit Your Apple Maps Listing with Maps Connect!

    In the past, the only way you could edit Apple Maps listing was through user feedback on the mobile app. Recently, with our company’s big move from Uptown to the CBD New Orleans, the best way to go about getting our address updated in Apple Maps at that time was to email the whole company and have them mass-submit user feedback about the address change. (P.S. it worked!) These kind of mass-effort cleanup requirements made editing your business information as difficult as crossing The Narrow Sea in Game of Thrones. Thankfully, with the release of Maps Connect from Apple, you can now claim, verify, and edit your Apple Maps listing via mapsconnect.apple.com without the hassle of the above process.

    While the data provided to Apple Maps still primarily comes from Yext and major data feeds, such as Localeze, Factual, and Acxiom, the new Maps Connect allows businesses to be in direct control of their Apple Maps information. Businesses no longer have to rely on data feeds to change their information.

    While it’s a pretty intuitive and user friendly process, I’m going to walk you through it!

    Step 1:

    Click “Add My Business” to get going.

    Step 2:

    Log in with your Apple ID or create a login if you don’t already have one.

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    Step 3:

    Read the “Terms of Use,” check “I have read and agree to the terms of use,” then click “Agree.”

    Step 4:

    Click “Get Started” to finally start the actual claiming process.

    GetStartedAddorUpdateBusinessProfile

    Step 5:

    Search to see if your business is already on Apple Maps by entering your business name, city, and state in the respective fields, then click “Search.”

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    Step 6:

    Based on the results you get, either click on your pre-existing listing to claim it, or click “Add New Business” if yours is not already on Apple Maps.

    NOTE: You should always try searching for truncated versions and any possible variations of your business name before assuming it’s definitely not in a directory.

    AddNewBusiness

    Step 7a:

    If claiming a pre-existing listing, you’ll be taken to the live listing of your business where you can click “Claim This Business” in the top right-hand corner. Then you’ll choose your relationship to the business, change any of the business information that is inaccurate, choose the status of the listing, and click “Continue.”

    ClaimThisBusiness

    Step 7b:

    If creating a new listing, you’ll be taken to a screen to fill out your businesses NAP (Name, Address, Phone Number) and your relationship to the business.

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    Step 8:

    In either case, the last step is a phone verification. By clicking “Submit to Apple” in the top right corner or “Verify” next to your number, you’ll be taken to a screen to verify your phone number by clicking “Call Me Now.”

    SubmitToApple

    Much like other higher-level directories (think Google, Yahoo, Bing,and Yelp) this phone verification is an immediate, real-time call to the business number to relay a pin. If the phone call with the code doesn’t work the first time, much like Apple’s process for bad pin-code entries on products like the iPhone and iPad that have passcode locks, you have to wait 1 minute to try again, then 5 minutes the next try, and 25 minutes after that. You can circumvent the wait time, however, by logging out of Maps Connect and logging back in.

    Since this is an automated process, businesses like ours with phone tree systems will suffer the inability to phone verify for now. I reached out to Apple Support to see if there’s an option to request a manual phone call to verify or some kind of domain-email verification. Within 24 hours the replied that they “manually reviewed and approved [our] profile” which I assume was because of our domain email being used in our account. Hopefully they’ll take a tip from from Google, Bing, and Yahoo and eventually allow a postcard verification option. Maps Connect is also currently only available to U.S. businesses.

    According to the folks at Search Engine Land, “Updates or new listings will show up within a week or could show up more quickly depending on the situation and whether the listing was flagged and/or there’s additional verification required. Beyond this, Apple has additional fraud prevention measures in place, but didn’t discuss them extensively.” So be patient when making any updates or edits.

  • Is Apple Pay Keeping Google Wallet Away? Yelp Gets Posh + More!

    1. Apple Pay Launches as a part of iOS 8.1
    – Mashable

    On Monday, one of iOS 8’s most anticipated features, Apple Pay, went live. iPhone 6 and iPhone 6 Plus users only had to download the iOS 8.1 update and add a credit card to Passbook to start using the feature. In theory, a user only need connect a card, hold their iPhone to a pay terminal, use their personalized Touch ID and be on their way.

    Apple Pay does not link with loyalty cards, nor can it bypass the seemingly never ending prompts you encounter at supermarkets and drugstores. The near field communications (NFC) feature can work with most payment terminals, with most major banks and the list of participating merchants is expected to continue to grow.

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    2. Google was here first with Google Wallet
    – Mashable

    Although Apple Pay has greatly overshadowed it, Google has had a similar system since 2011 called Google Wallet. But if Google really was the hipster of cellular device tap and pay, why is Apple getting all the credit (pun intended)?

    Apparently, it’s the service providers such as AT&T, Verizon, and T-Mobile that have been obstructing the visibility of Google Wallet for the past three years. While Google controls the Android software that carries Google Wallet, the service providers control the hardware and carried minimal phones capable of using the feature. Apple, on the other hand, controls the hardware and software of their devices.

    Google hopes to gain more media and user attention following the launch of Apple Pay because unlike Apple, Google Wallet is compatible with any bank and any credit card.

    3. Drivers for Uber Protest Company Policies
    – Business Insider

    Drivers for the ridesharing service, Uber, are not happy this week. On Tuesday, drivers organized across the country to protest the company’s policies, including those on reduced fares, tipping, the driver rating system, and driver safety.

    Drivers say that because of Uber’s reduced fares, they are losing money and find shorter trips not worth the cost of gas they require. They feel the company’s automatic tipping policy, that requires drivers to deny cash tips from customers that wish to give one, is only adding to their struggles. Drivers also face concerns over their personal safety when dealing with disgruntled or intoxicated passengers.

    Uber has yet to comment on the matter.

    UberProtestImage-SearchInfluence

    4. Yelp Adds Hotel & Winery Reservations to Business Pages
    – MarketingLand

    Remember last year when Yelp teamed up with OpenTable to make booking a restaurant reservation as simple as a tap of a button? Instead of food, this time it’s rooms and wine. Early on Monday, the company announced that business pages would now do hotel bookings, via Hipmunk, and winery reservations, via CellarPass. Yelp has also expanded its booking services to a number of other third party delivery and reservation services.

    While Yelp does not charge businesses directly for access to these features, the third party providers do and give Yelp a share.

    5. Maps Connect – An Aspirin for the Maps Corrections Headache
    – Search Engine Land

    On Tuesday, Apple launched Maps Connect, a free service that allows small business owners to manage listings on Apple Maps via their Apple ID. The process requires a one-step verification phone call. After that, the business owner is free to manage their listing or listings seamlessly. Updates or newly created listings show up within a week or sooner.

    The service does require an Apple ID, so those without it will need to download it. It also is intended for small business owners themselves, or authorized representatives, but not third party agencies.

    Currently, Maps Connect is only available stateside, but Apple plans to expand overseas in the future.

    AppleMapsUpdateImage-SearchInfluence

    Image Sources:

    Thanks to Mashable for the Apple Pay photo, Maya Kosoff of Business Insider for the Uber protest photo, and Search Engine Land for Apple Maps Self-Service photo.

  • 5 For Friday: Local Search, News, Advice, Measuring Success, and Penguin Refresh

    Five

    1. Local Businesses: Watch Out!
    – Search Engine Watch

    Apple’s newest gadget, the Apple Watch, is likely to have a major impact on local search. The expected increase in hyper-local searches means added pressure will be placed on businesses to ensure they can be found easily online. “Users will be able to search for locations via dictation or favorites, map out the routes and receive touch feedback at each turn – including different notifications to denote right or left turns” said Apple’s Vice President of Technology Kevin Lynch.

    2. SEO Success: Ranking #1 Isn’t What it Used to Be
    -Search Engine Land

    Following “Pigeon”, Google’s latest algorithm update, it has become increasingly apparent that rankings do not equal success. Instead you should focus on the following 5 metrics to more effectively measure SEO success: organic traffic, organic landing pages, organic conversion sources, Google My Business impressions and clicks for driving directions.

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    3. Awaiting the Penguin Refresh
    – Search Engine Watch

    Google’s John Mueller recently announced that a Google is working on a Penguin update that is expected to launch in the “reasonable future.” In the meantime, Muller encourages webmasters to “focus on cleaning up site issues and making sure the sites are as good as they can be in and of themselves rather than focusing on individual factors of individual algorithms.”

    4. Social Customer Service: Now More Important than Ever
    – Search Engine Watch

    The social media revolution has had countless impacts on the success and failure of businesses. Consumers have more power than ever before; therefore, it is crucial businesses are aware of their concerns. Tips for success include: taking complaints and issues offline as quickly as possible, responding in less than an hour, and creating content that helps the customer, while maintaining a positive attitude.

    5. App-sessed
    – Marketing Land

    A new study shows that users spent 21 percent more time on apps in the last year. The data revealed that users are spending the longest amount of time on music-related apps and the shortest (but also most frequent) amount of time on social networking apps.

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    Image Sources:

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  • 5 for Friday: New Apple Gadgets, Net Neutrality, And Twitter Says Buy, Buy, Buy!

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    1. Apple’s Big Reveal
    -Mashable

    This week, it’s impossible to ignore Apple’s big unveilings. While the new iPhone 6 may come with some interesting upgrades, for me, “the big reveal” was all about the Apple Watch. The new gadget is very slick looking and appears to be packed with features. Apple aims to put our entire social networks on our wrists while combining a fitness tracker, texting and voice capabilities, as well as a ton of fun apps. Check out this article, which talks about the technology behind Apple Watch.

    2. Twitter’s Advances Its E-Commerce Plans
    -TechCrunch

    As the ever growing competition between social media giants continues, Twitter explores alternative revenue options other than advertisements. The Nathan Hubbard, Twitter’s head of commerce, says of the microblogging platform, “[We] want to be a bridge between a consumer wanting something and getting it.” While still in the testing phase, the “Buy” button is a big step for Twitter in a series of initiatives built to generate more profit from its 271 million users. How do you feel about the option to buy goods from within Tweets?

    TwitterBuyNowButtonImage

    3. Facebook Converts Higher Value Into Better Marketing Services
    -Bloomberg

    While on the subject of social media advertising, check out this article on Bloomberg, which talks about Facebook’s incremental improvements to its array of advertising services. Marketers today are willing to spend more money for better conversion tracking, innovative new promotion options (such as video ads), and improved mobile ads.

    4. Social Networks for Net Neutrality
    -TechHive

    SaveTheInternetImageOver a dozen large websites, such as Netflix, Foursquare, and WordPress, joined “The Internet Slowdown Day” protest on Wednesday, looking to garner public support in the fight for net neutrality. Citing big Internet providers as the enemy, the websites simulated what the fast and slow lanes of the Internet would look like by displaying the loading page icons on their home pages. As September 15th approaches (the deadline for second-round comments on FCC proposed net neutrality rules), the conversation about Web traffic regulations is as pertinent as ever.

    5. Are You Using All Possible Keyword Sources?
    -Moz.com

    This highly informative post by Neil Patel uncovers some of the potential sources for your keyword research that you may not have thought of previously. While you may already have a preferred tool, the author suggests several unorthodox ways to supplement your research and, ultimately, lead to a better SEO campaign.

    Image Sources:

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  • 5 For Friday – War Of The Week’s 5 Kings: Apple, BTC, Google, Pinterest, & IG

    1. It’s Gold, It’s Gold Baby: The New iPad Air, That Is – Business Insider

    Apple is releasing a gold version of the iPad Air with the new launch. With the iPhone 6 being launched next week, the next Apple event in line will be in October. According to MacRumors, the new iPad Air 2 is suspected to include some features similar to the iPhone 5s: fingerprint recognition and an 8MP rear camera.

    Fingers crossed everyone can get gold iPads that match their gold iPhones just in time for the holidays!

    2. KnCMiner Throws A Lasso Around The Moon For Bitcoin – TechCrunch

    Since last December, KnCMiner has made some hard core ASIC systems to move BTC markets shortly after deployment. Now they’ve announced “a $14 million Series A to help build out new mining chips along with hosted mining services.” This ASIC chip upgrade is expected to come on-stream next year.

    As a company that doesn’t actively look for funding, their miners generally sell out immediately at the commence of pre-order periods. In the past, this has allowed them to fund the entire venture independently, but they plan to look for $70 million in funding for future upgrades to a Series B to grow in capacity along with the appreciation of Bitcoin’s price.

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    3. Google Crushing and How to Survive Q4 With Intense Competition – Search Engine Watch

    No, this isn’t about our awesome Google+ Crush infographic (although it should be).  Mary Weinstein of Search Engine Watch posted 4 things that you can do to improve your e-commerce strategy.

    1. Improve Brand Perception using Google Special Offers, Seller Ratings, and Product Ratings.

    2. Make Feed Changes to optimize your AdWords campaigns.

    3. Optimize Big Data by using Google data for Google Shopping campaigns.

    4. Leverage Search Trends, such as the growth of the mobile e-commerce segment to do location targeting.

    4. Pinterest Becomes The Ultimate Creeper – Marketing Land

    This past week, social bookmarking network, Pinterest, sent emails to some of its users congratulating them on upcoming weddings, even some who aren’t actually planning a wedding at the moment. Talk about poor targeting.

    The nature of a site like this is that a lot of people create “dream” and “inspiration” boards without the intention of following through with their pinned desires. So naturally, there are a lot of “dream wedding” boards out there for people who aren’t even remotely close to a wedding day. Luckily, the improperly emailed users mostly found it amusing and took no offense.

    Amusingly enough, Pinterest came out with a funny statement to New York Magazine’s Daily Intelligencer saying that they email these category-specific boards to users every week. This one was meant for those simply interested in wedding content and not just those getting married. They ended the statement with, “We’re sorry we came off like an overbearing mother who is always asking when you’ll find a nice boy or girl.” In my opinion, that’s a great way to turn it around.

    5. Spring 2015 Fashion Week Is Upon Us, You NEED To Follow Some Designer Instagrams – Huffington Post

    You might not be cool enough to intern for a designer or be backstage for all of Fashion Week’s best shows, but you are totally cool enough to know where to look to find your fashion fix.

    Thanks to Huffington Post’s 60 designers to follow, there’s an easy way to keep up with the fashion world. Some of my faves from the list are @zac_posen (designer), @stellabugbee (editorial director of The Cut), and @chloenorgaard (model). One of my personal favorites who didn’t make the list is the fashion photographer Jamie Beck @annstreetstudio.

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    Image Sources:

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    Instagram Fashion Week

  • Five For Friday – Get Your Workout On From Work, Weird Al Becomes Content King, and More!

    Five For Friday – Get Your Workout On From Work, Weird Al Becomes Content King, and More!

    #51. Any Mac User Can Test OS X Yosemite Beta

    For the first time in more than a decade, Apple will allow any Mac user to test OS X Yosemite before its full release. A public beta program will allow one million users to sign up and try the new features that come with Yosemite. The new OS is still under construction and will officially premiere in the fall. How can you be part of this beta test? Check out Mashable’s how-to for the one million curious Apple enthusiasts.

    2. And The Emmy Award Goes To…

    In addition to announcing its nominations for the Primetime Emmy Awards, the Academy of Television Arts and Sciences also released the nominations for Creative Arts Emmy Awards, with categories including Outstanding Commercial. Budweisers’ “Puppy Love” and GE’s “Childlike Imagination” lead the nominations. Check out the full list of nominees!

    3. Here’s Why Weird Al Dominated Social Media This Week

    weirdalWeird Al Yankovic’s latest songs are trending because of his partnership with different content studios (and, of course, for the content itself). Over the course of a week, he released a new music video, each produced with a different partnership or artist in order to promote his first album in three years, “Mandatory Fun.” Some of the partnerships include content portals such as College Humor, Funny or Die, and Nerdist.

    4. Move Over Standing Desks, Cubii Is the Latest Office Must Have

    Sitting can kill you! That’s why so many companies are investing in treadmill and standing desks. However, multifaceted office furniture can be extremely expensive and most companies are not willing to take in the extra overhead cost. Cue Cubii, the “Sitting Exerciser.” This pint-sized elliptical has been designed to fit under an office desk (you won’t bump your knees!) and also includes a companion app to track your workout.

    5. Facebook Introduces “Save”Appleblog2

    For those who hated endless scrolling in order to go back to that hilarious video on your NewsFeed, Facebook introduced their  “Save” feature this week. Items saved by Facebook users will resurface on their NewsFeed. To learn more about this feature, visit Facebook’s official blog.

    Image Sources:

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  • 5 for Friday – Google Changes Its Logo, Apple Buys Beats, Internet Trends Report and More!

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    1.Google Made the Slightest Change to Its Logo and Users Still Noticed – Mashable

    Google changed its logo and chances are, you probably didn’t even notice. The nerds did, though. Here’s a GIF of the logo, before and after.

    2.Apple Confirms It Will Buy Beats for $3 Billion – Mashable

    Apple confirmed the largest acquisition in company history – they will buy Beats Electronics and Beats Music for a cool $3 billion. No big deal, really.

    3. Lawyers Sue SEO Firm For Violating Google Guidelines – Search Engine Land

    A Michigan law firm is suing its former SEO company for allegedly using “spammy” techniques violating Google’s guidelines. I’ve been with Search Influence since October 2013 and have already seen changes in industry best practices, so it’ll be interesting to see what this means for SEO companies moving forward.

    4. The Most Important Insights From Mary Meeker’s 2014 Internet Trends Report – TechCrunch

    TechCrunch breaks down Meeker’s 164 slide report into 52 more digestible nuggets. Here are the 5 I found most interesting:

    • Mobile now accounts for 25% of all web usage
    • Internet advertising grew 16% this year
    • Music streaming is up, sales are down – sales fell in 2013, while streaming grew 32%
    • Photo sharing up 50% over 2013 in just the first half of 2014
    • 84% of mobile owners use their devices while watching TV

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    5. 7 Essential LinkedIn Marketing Stats: When to Post, What to Post and How to Improve – Search Engine Journal

    An interesting read about the third-fastest-growing social network. Don’t believe me? LinkedIn sends nearly four times more people to your homepage than Twitter and Facebook. Combined.

  • In The Game Of Maps, You Either Get There, Or You’re Using Apple Maps

    NotSureIfWhen you think of Apple Maps, you probably think of the disaster that was the iOS 6 Apple Maps update.

    Apple Maps is infamous for directional errors like having turn-by-turn directions that instruct users to drive across an airport runway to get to an airport. We’ve also experienced client business issues with Apple Maps.

    For example, Apple Maps users were being taken to a location 50 miles away from our client’s actual listed business location when using turn-by-turn navigation in the app. We had to then figure out how to edit business information in Apple Maps, as there is no desktop way to access Apple Maps, and you can only access it through the mobile app.

    The data in Apple Maps is mostly powered by data from Yelp, TomTom, Factual, Localeze, and Acxiom as you can see in Moz’s local search ecosystem. By making sure your business information is as accurate as possible on these sources, you could help avoid errors on the sites that they feed to. Often, however, when it comes to issues with Apple Maps, it’s best to figure out how to fix them at the source.

    YeahItUsesAppleMaps

    So here I’m going to walk you through how to edit information in Apple Maps via your mobile device.

    Step 1:

    Search for the business that you’re looking to update.

    Step 2:

    If you’re looking to add a business that is not appearing in search or to update directions that aren’t appearing properly, click on the ‘i’ (for information) icon in the bottom righthand corner. If you’re trying to edit particular business information like name or address, skip to Step 5.

    Step1

    Step 3:

    From this popup dialog you will choose “Report a Problem”.

    Step2

    Step 4:

    This “Report a Problem” page will allow you to choose to report that

    • Search results are incorrect
    • Street or other label is incorrect
    • Location is missing
    • Problem with directions
    • My problem isn’t listed

    Select your issue (in our client’s case, we chose “Problem with directions” to indicate that the map was taking people somewhere it shouldn’t in turn-by-turn directions) and submit your problem!

    Step3

    Step 5:

    To make more specific Apple Maps updates about a particular business, click on the business name in the search results.

    Step4

    Step 6:

    Then scroll down “Report a Problem” on the “Location” dialog box, and CLICK IT!

    Step5

    Step6

    Step 7:

    Choose from the list of issues (most likely you’ll want to report that “Information is incorrect”) and click “Next” in the top right corner.

    Step7

    Step 8:

    Edit whatever details you need (obviously this page will differ depending on what problem you’re reporting) and click “Send” to send the report.

    Step8

    1O7UpdateApple maps has been gaining momentum in user numbers as it is the default app on all iPhones. Apple crushes all. It is known.

    With this in mind, one can only hope that Apple Maps’ future will have a formal business portal for claiming and managing your business information, but until then, we’ll have to live with this limited access process.

  • 5 for Friday — Links, Stories, & Posts for Your Weekend

    five1. Google Acquires Waze to Improve Local Search Experience – Brafton

    On June 13, Google announced that it had acquired Waze, a social-sharing platform that uses crowdsourcing to gather real-time information about road closures and traffic jams to give mobile searchers accurate, up-to-the-minute directions. The deal will provide new data for Google Maps that might improve local search capabilities and help fuse online content marketing with in-store sales.

     

    2. Apple Makes Bing The “Default Search Engine” For Siri – Search Engine Land

    Apple announced this week that when iOS 7 comes out this fall, Siri will have a new integrated web search feature powered by Bing. This update could go a long way toward making the voice activated virtual assistant a better web search option for iPhone users, and could potentially drive a lot of new traffic to Bing.

     

    3. Twitter Offers Free Analytics For All Users – Search Engine Watch

    New analytics are available on Twitter to help users identify trends in their accounts without having to go to a third-party tool. While the data is basic, it may provide marketers and small businesses with valuable insights into the behavior of their followers.

     

    4. Marketers See Big Data Analysis As Critical Skill for Success – Marketing Pilgrim

    A recent study shows that the “ability to use data analysis to extract predictive findings from big data” is the most prized skill for a marketer to have. You might be surprised by which skill ranked second. Overall, the list shows that some “old school” skills still have a lot of value.

     

    5. How to Build Links to Your Blog – A Case Study – Moz

    Proper link building is a key ingredient in developing a successful blog. Paid advertising and social media strategies will only take so far. This author shares the story of how he got the links he needed to get his travel blog out to a wide audience.

  • 5 For Friday — Links, Stories & Posts For Your Weekend

    Ranking the 100 Most InDemand Employers Using LinkedIn Data [INFOGRAPHIC] – LinkedIn

    In pulling professional data from their 175 million users, LinkedIn creates an infographic to display which companies are most attractive to potential job candidates. Software and technology dominating the top 5 positions, with Google taking the lead and Apple placing second. Makes you wonder if job candidates are willing to stick it out in hopes for landing their dream job with the top dogs of tech!

    5 Important Post-Penguin Guest Post Prospecting Questions – Search Engine Journal

    With Google’s most recent algorithm update, many have noticed an impact in their SEO efforts and rankings. However, having a well optimized link building approach may include guest posting or blogging. As guest posting is still imperative in SEO, SEJ explains how finding niche blogs, relevant topics, and having quality content can help your SEO in a place of Penguin!

    5 Ways to Improve Your Facebook Engagement – Social Media Examiner

    Promoting your brand or company on Facebook allows you to not only to engage with your demographic, but also reach potential customers. Check out Social Media Examiner as they explain the right time to post, best character count for posts, appropriate URL length, and the most engaging content to better interact with your fans!

    Why the iPod Still Matters to Apple – Mashable

    Apple’s most recent launch of the iPhone 5 has all the Apple lovers flocking to the closest metaphorical orchard. Now the Mac bigwigs are the spotlight on one of its older products. On Wednesday night, Apple launched a new campaign featuring the redesigned iPod. With the iPod initiating the re-positioning of the brand over 11 years ago, Apple won’t be fading this product out anytime soon. Turn it up!

    What’s The Best Time of Day To Send Emails? [Infographic] – Read Write Web

    Between newsletters, online marketing updates, and the countless emails we receive in a day how can we guarantee the recipient is actually reading our emails? This infographic illustrates when emails are opened the most, and shows at what times throughout the day people are engaging in their emails. Don’t stress if you forgot to send that email out at 5:15 PM — data shows it may be best to wait til tomorrow!