Comments on: Should I renew my yellow pages ad?

By: Pete Stankey

Pete Stankey — Sat, 21 Aug 2010 17:40:29 +0000

She doesn’t need to use the yellow pages call tracking number, she can use her own and it will only cost her a few cents/minute if she searches around for a good deal. She could take the cheaper add for one year, run call tracking on it and then decide whether to keep or bin it.

By: Steve

Steve — Wed, 04 Aug 2010 00:20:03 +0000

I’ve always felt the backlink was useful as a Google Places factor. At least looking at some competitors showed some evidence of this, but no hard data. Certainly as a source of direct referals it must be a case of diminishing returns.

By: Amy Arnold

Amy Arnold — Mon, 02 Aug 2010 01:56:59 +0000

Thanks for your insight, Dave.

Jason – appreciate the feedback.

Amy

By: Jason Hyman

Jason Hyman — Sun, 01 Aug 2010 23:15:08 +0000

It all depends on the heading. YP’s will track any “display” Ad. The majority of people will say that their phone calls are mostly people seeking jobs or marketers calling them; not many potential customers. They will also give you guaranteed call counts and pay-per-call Ads. They’re clearly making adjustments for what is happening to them.
I agree with the post, and yes, backlinks are no-follow, so they’re worthless.

By: earlpearl

earlpearl — Fri, 30 Jul 2010 05:25:35 +0000

no patients or no calls? In any case, no income. No income at all. That is not just a waste, that is an enormous waste. An ad has to pay for itself. Then it has to pay for something else to have any value.

Ah YP’s. Cya your time has passed